AM: Are there additional launches that you can tease us with that are coming out in 2016?
JI: This spring, we’re launching Skin Is In, a color collection that’s all about the bare skin look, made even better. It has always been important to me that makeup be good for the skin. With Skin Is In, you will see for yourself just how naturally beautiful your skin can be. (You can see Skin Is In on page 27).
AM: What is your favorite product within the line?
JI: The product I’m most proud of is our PurePressed Base Mineral Foundation. It’s a foundation, powder, sunscreen and concealer all in one and nurtures the skin at the same time. This is the one I would choose as an introductory product because it has instant gratification and shows what sets minerals apart.
AM: What is a core ingredient that you believe is necessary for us to have within our skincare that is within jane iredale products?
JI: Ingredients that feed the skin from the inside, like Vitamins A and C, and Diindolymethane (DIM), the phytonutrient found in cruciferous vegetables (all found in our Skin Accumax). Change on the skin is more effective and longer-lasting when it reflects overall health. Fortunately, nutritional supplements like Skin Accumax can target the skin by feeding it the nutrients it needs.
AM: At the editors event, you were telling an interesting fact about the relationship to skin and the brain in its embryonic state - can you share that and why this was such an interesting element to share?
JI: Yes! One of the concepts that I learned a lot about at the recent Global Wellness Summit in Mexico City is Psychophysiology. It refers to the phenomenon of how problems that arise in the mind manifest themselves in conditions of the skin, like eczema, psoriasis and acne, and conversely, problems of the skin that manifest themselves in conditions of the mind, causing depression and anxiety. This demon-strates how the skin is an essential part of our well-being. During embryonic development both, the skin cells and brain cells form from the same tissue. The skin develops a local hormonal system of its own, in-dependent of ovaries and adrenal glands, etc. It produces melatonin, which it uses as an antioxidant, as well as estrogen and testosterone – all work together to keep skin healthy. Studies are also showing skin has its own brain, so to speak, and that the power of touch affects our health in profound ways. This completely blew me away, that we can actually affect people’s health just by the way we touch them.
What struck me from all that is that, despite this profound connection, we don’t really pay that much attention to our skin – our routine tends to stop at the chin. We may put some body cream on, but aren’t always thinking about this amazing organ that we have, that serves us all day long. We’re trying to change that.
AM: How does your belief in natural ingredients in terms of skincare and makeup ex-tend to your life in other sectors - culinary, fashion, etc?
JI: I have always been interested in fashion, in wellness, in beauty, and in personal expression, so the leap into makeup was a very natural one for me to make.
There is also a direct link to the culinary experience. There is a huge trend now in spa towards farm-to-table and organic because spas more and more are embracing a holistic approach to wellness. What we eat is fundamental to a healthy body. Clean, fresh food with all its nutrients in tact builds healthy cells; it’s as simple as that.
My garden inspires me constantly and amazes me with its vibrancy given the right ingredients. Just like our bodies, it needs organic food. That’s why we do our own composting and don’t use any synthetic fertilizers. I love berries, so we grow blueberries, strawberries, raspberries and blackberries. For example, when it came to flavoring our new PureGloss Lip Gloss-es, there was only one choice – bring on the berries.
AM: Can we expect jane iredale stores or other ways that friends of the brand can enjoy the jane iredale experience?
JI: We’re currently offered through spas, resorts, apothecaries and medical offices in more than 40 countries! It was the plastic surgeons who first saw and understood the benefits of my makeup, and they are still some of my biggest supporters. Some of the surgeons used to keep our Amazing Base in their assistants’ desk drawers – now they have their own aesthetic centers.
I’m also excited to share we recently launched on Amazon Luxury Beauty. You can find us in Nordstrom Spas as well, and Nordstrom.com.
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PHOTOGRAPHY COURTESY | Jane Iredale
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