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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
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Pictures courtesy of Reebok

Pictures courtesy of Reebok

REEBOK QUESTION MID X MELODY EHSANI - ALLEN IVERSON 20TH ANNIVERSARY

December 23, 2016

Celebrity designer and serial collaborator, Melody Ehsani released a ladies exclusive colorway of Reebok's Question Mid X Meloday Ehsani. These shoes are in honor of the 20th anniversary of Allen Iverson and reflect his personality, style as well as his signature cornrows.

View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_1.jpg
View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_5.jpg
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View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_10.jpg

The campaign was shot and included Hall of Famer Iverson's wife, Tawanna as well as his three daughters. The three don matching tan sweatsuits to bring his style and distinct look to life.  

PHOTOGRAPHY COURTESY | Reebok

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In #Athspo, #AthTribe, Athletes, Celebrity, Fashion, Fitness, Lifestyle, Pop Culture, Style, Womens Tags Allen Iverson, Melody Ehsani, Reebok, Question Mid, Fashion, shoes, sneakers, kicks, trainers, Tawanna, Hall of Famer, designer, shoe designer
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Farewell Craig Sager

December 15, 2016

Photography Courtesy | NBA on TNT

When we think of the countless basketball games we watched, it was always about hearing the game through Craig Sager, an amazing sports reporter as well as a man that truly brought his fashion game to the court and was respected by athletes, trainers, coaches and more. We enjoyed watching him on TBS and TNT sharing his thoughts on our favorite teams in the NBA.

This year, Craig was inducted into the Sports Broadcasting Hall of Fame. Craig was diagnosed in 2014 with acute myeloid leukemia which forced him to miss the 2014 season (his son filled in for him to broadcast the games). Although he went into remission, he ultimately succumbed to the disease after a strongly fought battle.

He passed away earlier this evening at the age of 65 and was memorialized during that evening's broadcast of Milwaukee Bucks vs Chicago Bulls on the Inside the NBA pregame show. The players of each team wore his tribute shirt during warmups (the shirts looked like the suits that he was known for).

His commitment to the sport, his respect among many within and outside of the sport - as well as people rocking his sense of style are immense. We will miss his voice in the NBA.

Craig Sager was inducted into the Sports Broadcaster Hall of Fame and receives hugs from Vice President Joe Biden, Charles Barkley, Reggie Miller, and Shaq

Craig Sager was inducted into the Sports Broadcaster Hall of Fame and receives hugs from Vice President Joe Biden, Charles Barkley, Reggie Miller, and Shaq

In Athletes, Celebrity, Fashion, Fitness, Lifestyle, Menswear, Pop Culture, Sports, Style Tags Craig Sager, Athletes, Joe Biden, Charles Barkley, Reggie Miller, Shaq, sports reporter, athlete, coach, trainers
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PHOTOGRAPHY COURTESY | Kevin Rolland

THE FLYING FRENCHMAN

December 2, 2016

This month, extreme freestyle skier Kevin Rolland (and G.H. Mumm Champagne) debuted his brand new short film, Fast Forward: The Eclipse which is filled with ski tricks and stunts down the mountain and through a series of obstacles during the day and at night.

27-year old Rolland has won 7 medals for SKI SuperPipe during his ten X Games appearances. He took home an Olympic bronze for the halfpipe in Sochi in 2014, and is the World Champion in Ski Freestyle (2016). We took some time to find out more about "The Flying Frenchman",

ATHLEISURE MAG: How did you get into skiing and how did you know that this would be your career?

KEVIN ROLLAND: I’ve been skiing since I was born! I grew up in the French Alps – the La Plagne resort was my backyard. I quickly developed a love of jumping on the slopes at a very young age. I was on a club team by the age of 8  and started freestyle skiing at 12, so I’ve always known my path.

AM: What are you most proud of in terms of your accomplishments – medaling 9 times at the X Games, your bronze medal at Sochi or your World Champion in ski freestyle? 

KR: I would have to say my five gold medals at the X Games mean the most to me, as its about winning the ultimate prize in my sport. But the Olympic medal is something much more rare, and it really touches people. The level of recognition you get after winning an Olympic medal is big; it’s not just people who follow the sport, it’s also the 80 year old grandmother on the street who congratulates you, it really reaches a bigger audience around the world. 

AM: What do you love about freestyle tricks and stunts and how do you come up with them?

KR: Tricks are what’s so exciting about the sport. You have to always be pushing your boundaries if you want to win. I love the summer season, as that’s when you put what you have come up with in your mind and test it out on giant bags. I’m always working on new and challenging tricks. 

AM: We enjoyed watching Fast Forward; what can we expect from the sequel Fast Forward: The Eclipse?

KR: We have some really cool jumps from day to night and back, and have experimented with a lot of colors – it looks amazing. We also have some celebration scenes with Mumm – we wanted to bring that to life creatively and I think we’ve incorporated the brand in a really unexpected way. 

AM: How long does it take to film these tricks and stunts and how many takes?

KR: This  film took a month to shoot (we shot in April) and that was shooting every single day. So much depends on the snow conditions, so you have to adapt. It was a lot to plan, but it was great to shoot this in my home resort of La Plagne, and really show it off. We had a great team and Julian and I are both from La Plagne, so we wanted to go from the highest peak in the Alps to the base of the resort town, the roads – we skied everything!

AM: How did your partnership come about with G.H. Mumm and how are they involved in this film that has debuted? 

KR: Maison Mumm approached me last year, and the partnership came together with ease. I like to work with brands that feel elevated, but also innovative. Freestyle skiing is what I do, but making films allows me to have a creative side. Working with Mumm has been cool because we have been able to work together on this film in a way that feels natural. 

AM: What does Mumm’s motto of “Dare, Win, Celebrate” mean to you?

KR: I think it means that I must always be pushing my limits, try to always do new, pioneering tricks and the rush of adrenaline that leads to a win and celebration.

AM: Do you have plans to compete at the next Olympics?

KR: Yes, I’m already training with the plan to be in South Korea in 2018 to compete.

AM: When you’re not skiing, how do you relax and give time to yourself?

KR: When I’m not skiing, I love free diving. I’ve trained in Monaco with the world champion in free diving. I can go 50 meters and hold my breath for 5 minutes. It actually really helps with the mental part of training for my sport – you learn to clear your mind to conquer challenge. 

AM: Are there any fitness methods that you do outside of skiing?

KR: I work with a trainer all year long. When I’m not on skis (which is all day long), I work out twice a day with different forms of cardio and weights. When I am on skis, I have one day off every 4-5 days.

In Fitness, Nov 2016, Athletes Tags Athletes, Olympic Athletes, The Flying Frenchman, G.H. Mumm, stunts, freestyle skier
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