For the past few weeks, we have enjoyed streaming obè to workout when we can't hit the gym or when we're traveling. We're obsessed with the vibrant pops of color that remind us of aerobic workouts a la Jane Fonda and Olivia Newton John's, 'Let's Get Physical' song.
Founded by Mark Mullett and Ashley Mills (both formerly with Creative Artists Agency), they believed in an on-the-go fitness platform based on the belief that incredible fitness talent and experiences should not be limited to a privileged few in NYC or LA. Both embrace a love of fitness from Mark's need to motivate and change up the workout. Ashley's need to work out came from finding a way to combat the stress of her job, while also turning to yoga to ease her psoriatic arthritis.
"obé finally provides you with a workout to look forward to. Every morning we bring the boutique fitness experience straight to your living room from our electric, light filled studio in New York City has to offer. Where else can you wake up 5 minutes before a class, sweat it out like you’re in your own music video, and leave sore, but smiling ready to conquer the day?"
On average, there are 8 hours of LIVE programming every day, which is 16 classes! They are focused on making magic every morning across the country, 7 days a week. By sweating it out first thing, members are motivated, energized, and teed up for a productive day. Morning is the most popular time to workout for a reason!
There is also a series of obé Express programming, which are on demand classes ranging from 8 to 15 minutes. These are perfect as targeted add ons to members’ morning obé routine, or if they are pressed for time later in the day, but still want to fit in a fun, effective workout!
obé launched on Friday, March 9th of this year. Workouts are web based, accessible through PC, mobile device or tablet. Many members mirror or cast up to their smart TV. Mobile apps for IOS and Android are on the near horizon allowing people to easily take obé with them throughout the day.
Programming takes place across three verticals: SWEAT (dance cardio and circuit training) | DEFINE (body sculpting and strength training) | FLOW (yoga and restorative stretch).
Each class is full body, only 28 minutes, and does not require any equipment! The schedule is purposely crafted so that if you only have one specific time to workout each day, you can experience a variety of diverse modalities and instructors. Always fresh, never boring!
A small selection of obé merchandise will be available online shortly. This will include fun post-sweat hoodies, colorful tanks, and resistance bands that are perfect for travel.
OBE OUR BODY ELECTRIC