I MOVE ME | STEVE AOKI

This month, we attended an immersive experience with Anima Sana In Corpore Sano known as Sound Mind in a Sound Body - or better known as the 70 year old iconic Japanese brand, ASICS. This experience introduced a partnership and campaign between the sports performance brand and Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America. 

The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS' core philosophy. I MOVE ME aims to bring people together and inspire them to be healthy and happy through movement.

At the event in the LES, guests enjoyed a large Jump Room with 180 degree cameras tracking their movements, and of course, Aoki also showed his movements on the trampolines as well. 

The actual campaign is a sensory film that stars the DJ, set to his new Kolony track and reflects the correlation between his music and movement. In addition, their is an inclusion of energy, motivation and passion that he brings to whoever his path crosses. He also connects with other passionate people from Kinjax, Overthrow and Cobra Fitness Club. 

The campaign is shot in his home in Las Vegas, in LA and in NYC. In addition, ASICS sponsored athletes - four-time World Championship Wrestler and 2012 Olympic Gold Medalist, Jordan Burroughs (U.S.) and World Champion track and field athlete and bobsledder, and three-time Olympian Lolo Jones (U.S.) intersect with the DJ as he appears during their training routines.

"I am really excited to work with ASICS, an iconic Japanese brand," says Steve Aoki. "My life is not only about music and fashion, but also fitness, nutrition and health. I'm really grateful for an opportunity to partner with an athletic brand that not only supports the same philosophy as me and allows me to infuse my DNA into the creative process, but is also aiming to inspire and encourage others." 

You can see more on the I MOVE ME campaign as well as how it will roll out socially, in stores and beyond by starting with the 90 second film.
 

Read more from the Oct Issue and see I Move Me in mag.

ATHLEISURE MAG | OCT ISSUE

We are in the thick of the fall which means it's about enjoying our favorite games with friends and plenty of food and beverages. We're nearly knocking on the door of the holiday season and in the spirit of gatherings, we have a number of articles from Chef Robert Irvine who talks food and JetSmarter, Elizabeth Heiskell shares what you can bring to your friends, family and co-workers for any situation, we talk about giving back with ESPN's Hannah Storm as well sharing an editorial from her Celebrity Charity Waiter Event that took place this summer, our celebrity cover Jaymee Sire who you know from ESPN's SportsCenter: AM is now a broadcaster on Food Network with a new show that debuts Nov 8th, Iron Chef Showdown - in her shoot we share fall trends that you will definitely want to incorporate into your look and more. We also hung out with Steve Aoki as he launched ASICS' I MOVE ME campaign here in NYC complete with a Jump Room which we took full advantage. As always, we have our features that you have come to enjoy each month.

Read the Oct Issue