HIP HOP X MCM X TRIBECA FILM FESTIVAL

Tribeca Film Festival is back for its 17th year for another full season of parties panels and films that span documentaries, thrillers, romances, sci-fi and more. We kicked off our time at the festival by heading to PUBLIC Arts at the PUBLIC Hotel in the LES for MCM's debut of the first global teaser for The Remix: Hip Hop X Fashion Documentary.

The exclusive viewing party paid homage to hip hop. The documentary honored the cultural influence of stylists such as Misa Hylton who defined ’90s hip hop fashion by creating some of the most iconic looks with top artists such as Lil’ Kim, Mary J. Blige, and Missy Elliot. The film's producer, Lisa Cortes and director Farah X talked about the upcoming documentary which will debut in full, this fall.

The night's emcee and TV personality, Bevy Smith welcomed a number of performers who hit stage wearing styles for the upcoming MCM X PUMA collaboration that has yet to be released. Paula Weinstein of Tribeca Film Festival said a few words about the importance of the film and providing recognition to the efforts of those featured in the film. DJ Olivia Dope and 9th Wonder spun throughout the night along with hip hop dancers that hit the stage. The night culminated in two performances with this years 2 time Grammy nominated rapper, Rapsody and one of hip hop's founding father's Big Daddy Kane - all rocking the upcoming collaboration.

Additional attendees at the event included: Stefano Tonchi (Editor, W Magazine) Rich The Kid (Rapper), Naturi Naughton (STARZ's Power), Ryan Leslie (Recording Artist + Producer), Casanova (Rapper), Sheldon Bailey (Actor), Young Paris (Rapper), DJ Trauma, T-Barz (Rapper), Vickatrillion (Model + DJ), Talia Coles (R&B/Soul), Luann de Lesseps (BRAVO's RHONY), Gillian Hearst Simonds (Contributing Editor to Towne & Country), Hailey Laine (Wilhelmina Model) and Makalea Reve Heard (Wilhelmina Model).

Read more from the April Issue and see Hip Hop X MCM X Tribeca Film Festival in mag.

I MOVE ME | STEVE AOKI

This month, we attended an immersive experience with Anima Sana In Corpore Sano known as Sound Mind in a Sound Body - or better known as the 70 year old iconic Japanese brand, ASICS. This experience introduced a partnership and campaign between the sports performance brand and Grammy-nominated, DJ/producer, international entrepreneur and fitness fanatic, Steve Aoki, who serves as the face behind the I MOVE ME campaign in North America. 

The campaign allows the brand to connect with new audiences in an ever-changing fitness industry and builds upon ASICS' core philosophy. I MOVE ME aims to bring people together and inspire them to be healthy and happy through movement.

At the event in the LES, guests enjoyed a large Jump Room with 180 degree cameras tracking their movements, and of course, Aoki also showed his movements on the trampolines as well. 

The actual campaign is a sensory film that stars the DJ, set to his new Kolony track and reflects the correlation between his music and movement. In addition, their is an inclusion of energy, motivation and passion that he brings to whoever his path crosses. He also connects with other passionate people from Kinjax, Overthrow and Cobra Fitness Club. 

The campaign is shot in his home in Las Vegas, in LA and in NYC. In addition, ASICS sponsored athletes - four-time World Championship Wrestler and 2012 Olympic Gold Medalist, Jordan Burroughs (U.S.) and World Champion track and field athlete and bobsledder, and three-time Olympian Lolo Jones (U.S.) intersect with the DJ as he appears during their training routines.

"I am really excited to work with ASICS, an iconic Japanese brand," says Steve Aoki. "My life is not only about music and fashion, but also fitness, nutrition and health. I'm really grateful for an opportunity to partner with an athletic brand that not only supports the same philosophy as me and allows me to infuse my DNA into the creative process, but is also aiming to inspire and encourage others." 

You can see more on the I MOVE ME campaign as well as how it will roll out socially, in stores and beyond by starting with the 90 second film.
 

Read more from the Oct Issue and see I Move Me in mag.