For this month’s cover story we catch up with Kenji Fujishima, who is Head of Cultivation at Dr. Greenthumb and Insane OG Brand. He shares how he befriended B-Real over martial arts training under his world-renowned father as sensei; going on the road with the Cypress Hill crew; and growing weed together to become legends in cannabis culture. Kenji recounts tours and trips in Amsterdam; the origin and viral smash following of Kush Bubba (known as Bubba Kush) and Insane OG; and the insane path from growing underground and the Dr. Greenthumb hit anthem to going legit with Dr. Greenthumb’s dispensaries taking over California and expanding to legal states across the US as cannabis mainstreams. Their mission is admirable and necessary in delivering top quality products at an array of prices, while helping legacy farmers grab their share against corporate giants pushing to overtake the scene. We also delve into how cannabis is increasingly crossing into sports, health and fitness, and leisure activities, particularly with Brazilian Jiu-Jitsu smoke and roll, and their Team Insane recently featuring the exciting Nicky and Jacob "Jay" Rodriguez at Subversiv 7, their participation in High Rollerz, and more.
ATHLEISURE MAG: So you met B-Real through a friend around 1993 at a Cypress Hill Show, with the Beastie Boys and Rage Against The Machine?
KENJI FUJISHIMA: Yeah, I went to school with this girl and her boyfriend sold weed, and by way of linking with him in that sense, he was like one day, do you want to go check out a show? And it was with Cypress Hill, Rage Against The Machine and the Beastie Boys, a Leonard Peltier Benefit close to LA; at Dominguez Hills College, and we all pretty much started hanging out from there. You can imagine that line-up it was nuts.
AM: It sounds it! So you guys were hanging out and then started training martial arts together too? I see from your background you started doing Shotokan from age 5, right?
KF: Well my father is a world-renowned Shotokan master, I kinda grew up in the dojo. I started training when I was like 3 1/2 probably a little bit more serious by the time I was 5, because 3 1/2 is pretty young, you’re just still getting real legs under you. Both my brother and I, from the time we were in cribs we were in the dojo, and then by the time we were walking we were on the dojo, and when we were actually cognitive of learning things, that’s when my dad started putting Gi's on us and training us.
AM: And B-Real was doing Taekwowndo before?
KF: Yeah, he was already training, we shared the love of the martial arts and stuff, and after many months of checking my dad out, he wanted to switch it up from Taekwowndo to training with my dad. I want to say that probably happened early '94.
AM: That's cool. So when did you get into cannabis?
KF: Oh man, well I've been smoking weed since late '80s maybe like '88-'89, I barely turned 15 years old. Put the first plants, just like from bag seed in the ground around '91. And it just evolved from there, you know. The first time I went to Amsterdam was in ‘96 with them and that’s where I really saw seeds and everything for sale. I mean it was just a whole new world when you saw seeds for sale - it kind of all happened at the same time, right. Like we were seeing stuff in Amsterdam and then we were seeing things starting to change back home with weed. Because around ‘96 we were starting to see little things of OG Kush coming. So those years '96, '97, and '98, I would say where my career in cannabis started taking shape.
AM: Got it. Amsterdam is crazy! There are menus, and even more, there’s the culture.. different vibes and types of world music, like we had never heard of Alpha Blondy, all of those different kinds of hash - you just start experiencing some similar things in and around all of the coffee shops - that has never been re-created yet!
KF: Yeah, you know the culture definitely is really different over there. You know nothing like we were really used to seeing like being able to walk into a shop, buy weed, smoke it, drink some coffee, have some food and just bullshit all day if you'd want to. There were the smartshops where you could walk in and get mushrooms. We had times where we were just trippin' out in the Amsterdam streets, which was pretty wild when you have a crew of like 10 or 12 people.
AM: No one should be fooled by the small mushrooms, those things don't go by the size!
KF: [Laughing] Yeah those small ones, those things did some damage, they were no joke.
AM: We want to go over that story with the original Bubba, and how that blew up! Sounds like a crazy time how it went viral and blew up.
KF: It was one of those things.. At that time weed was like Indo, maybe it was Chronic you know. There weren’t too many different strains in the early 90s, like you saw Skunk, Northern Lights, a lot of the stuff we were seeing with seeds and stems, not like Mexican Brick Weed, but it was green, it was ok. Once the Hydro stuff started coming, it was so expensive, like less than a gram for $20-$25 bucks, so you barely got a joint. Always worked, but like man that was expensive. So we wanted to mess around with the whole growing thing. By the time we had started doing the Bubba, we had grown out some things, but those were from seeds, we never kept any of the plants, we didn’t know really too much about cloning or any of that other stuff. So when the Josh D crew and our crew connected and we got a hold of the Bubba seeds, that's really some our first attempts.
At that time we also had the genetics, some of the seeds from Amsterdam, where we were popping all of these things to try to figure out what's a really cool plant. That’s when I really learned to clone and keep strains - the start of that. The Bubba was given to us by a friend that regularly went and saw Josh D and Matt Berger, they call him “Bubba.” We kind of popped all of those seeds at the same time. We were popping some of the ones we got from Amsterdam like White Russian, White Rhino, Cali-O, and a few other things. And it was like our first real phenohunt, the same batch of seeds was coming out looking different, smelling different, and totally different characteristics and whatnot, and we came up with that one pheno that became to everybody the Bubba Kush. It was so different from what we were seeing in weed at the time from the brightness of the colors, the stickiness of it, the smell, I mean literally that thing stunk up entire neighborhoods from not many plants! We had never seen anything like that as far as plants in front of our face before.
AM: That was all in B-Real's house?
KF: That was in B-Real's house, we put a couple of plants outside, which were the first flowered out Bubba plants. We built a little mother/propagation room, he had an upstairs bedroom with a bathroom and we did it in there, and we used his garage to build the first set of lights. I want to say we had like four lights and that grow kind of became the influence of the Dr Greenthumb song.
AM: So how was all that? We had the honor to talk with B about how that came about. How was it when the song was written and the choice to have the track be what is and not to go commercial with it necessarily..
KF: You know, I guess I really didn’t think about it too much at time just because we were road dogs, we were like already together all of the time. If we weren’t together at the house or going out doing some shit, we were in the studios or karate studio, and I guess it was cool because maybe I knew him for 4 years or so. Just to hear him writing verses on stuff we were doing at his house was cool, but i didn’t really think that was going to change so much stuff for us because that was B-Real, he was already talking about weed. I didn’t think this Bubba Kush or this Kush Bubba was going to change a lot of the culture of weed out there, and definitely think between that and OG pushed a lot of people growing weed in the valley at that time. It spread so fast, there was nothing else that you could do to make that much money at the time. Even though we weren’t doing it at huge scale at that moment, for us we were getting like $7K or $8K a pound and you’re talking about ‘97, ‘98, '99 and 2000’s at the time, and people loved it and it was great weed. It made and ended a lot of good friendships, I’ll tell you that.
AM: All good things do..
KF: You know, money always has the tendency to do that to people. You see a lot of true sides come out, a lot of like long and what I thought were tried and true friendships came astray because of it, but we kept doing our thing. At B-Real's house, it was all pretty much personal stuff, and then at my house I started putting up rooms to pay for extra bills and stuff like that, and sometimes I’d have a roommate to take care of stuff when we were on the road and over the years of being in a bunch of different studios and a hell of a lot of tours. We were gone for like 6-9 months out of the year for a long time, we would always have our weed and when you took stuff like that to the Midwest or East Coast or even overseas, not many people had seen quality stuff like that. So it definitely changed the landscape of what we knew cannabis as it existed at that time.
AM: Did we see that you guys put Snoop on to some stuff too?
KF: Yeah, there was a studio session, and B-Real wanted to link.. oh god this had to be like ‘98-’99-ish, might have even been 2000, but where he wanted to give Snoop Dogg an oz. of the weed, there wasn’t really production of it. You were lucky if you could get an 1/8 in those days and it was like $100. An oz. you know just in general was like $500. Yeah Snoop wanted one and he thought we were going to give it to him. I was like it wasn’t even mine, it came from my boy’s spot, and yeah he had to pay the $500. He at that time, he hadn’t seen nothing that looked like that. You know it that Ooh Wee Snoop Dogg type thing you know. I mean for me, I was already just amazed to be hanging out with Snoop Dogg and crew. B-Real's definitely responsible for it being introduced to a lot of artists out there that talked about it and kind of showed off whatever they had over a lot time and a lot of fans were built over those studio sessions. A lot of creative stuff was done I’m sure.
AM: How much time was put to doing martial arts when the tours were going on?
KF: When the tour was going on not that much. It was attempted, but between going out there originally to train with him, and kind of becoming a roadie at the time and learning the ropes, and those guys with their press schedules and rehearsal, and shows and traveling. Those kind of tours are super tiring, we got to train here and there, but not really anywhere like we wanted to. But I'll tell you B-Real stayed very consistent at home, at the dude almost got to be a Black Belt. He was very serious about it that’s for sure!
AM: We caught the Insane in The Brain documentary for Cypress Hill on Showtime, and it ends with a quote that's very gripping that hits as a throughline for us... "It's one of those eternal flames that we all just keep lit, all of us keep going and being masters of our crafts, better men, better friends, better at business - I mean look at us, 30 years later it was all organic." Seems to be such an important statement right there, what does it mean for you to be the Director of Cultivation for Dr. Greenthumb and pulling in the prior underground lines with Insane?
KF: It means a lot, right. We've been doing our thing for so long on the underground, and never really turned it to a legIt brand. We were busy touring, we loved what we did with the cultivation, and the flavors and the smoking and stuff like that. Everybody was just busy doing the thing you know, we had to be dodgy about it though - we were growing in like houses and bedrooms, spare rooms and guesthouses and everything. The lifestyle wasn't like glamorous as far as the cultivation was concerned, we lived really grimy. The plants got better and the bigger bedrooms. Half the time we were sleeping in like living rooms or the smallest room of the house. Everything was always fucked up because you can't always be super clean and too nice blowing up an entire residential house you know or multiple houses like we did. There was a lot of work put in, but it’s great to see it transition now into a brand that is literally just growing every day.
The team is getting bigger and stronger and with any business and any new crew a bunch of mistakes are made, and we all learn from that and hopefully we don't repeat any of the stuff and we keep on elevating what we do. We don't look sideways, we don’t copy what other people are doing, we just do what we like, we grow what we want to smoke, and if people like it that's great we're going to keep doing it – and if they don’t that’s everybody’s individual opinion in life and we accept that. We just want to keep the people that support us happy and keep bringing new stuff. Thats our goal.
AM: Dr. Greenthumb's has new category offerings from the Legacy, Loyal and Unapologetic lines, it seems incredible that you can get different quality, choices and price points for different kinds of smokers.
KF: So over the years we've built up a lot of relationships with different kinds of farmers, you know some of those being outdoor, or full sun or greenhouse, mixed light or indoor - we know not everybody can afford the top quality, like let's just say Insane bags that might be like $50, $60 an 1/8 at a store. But if there's like sungrown, or mixed light or greenhouse that we can work with our people that we can get to the price points that we want that can be the most affordable, then we want to do that. We don’t want these legacy guys and girls that have been doing this work, you know ended up a lot them in jail, raided, stolen from, killed whatever, like there are so many things that have happened to the people that have tried to bring this culture forward! Now that they are not necessarily struggling, but it is a struggle every day because now its mainstream, all these companies with super deep pockets are coming into the space and not understanding the culture or really caring about the culture. All they care about the money, and them thinking they’re going to come in and take it from everybody. For me, I felt it was kind of a responsibly to help keep these legacy operators active and at least do whatever I can to help support them as long as we know they’re doing the quality, we know we want to work with them and actually instead of just whitelabeling or purchasing whatever they do, them getting the proper recognition for their efforts.
AM: That’s mad cool. Literally Farm to Table
KF: It’s Farm to Table, that’s right yeah.
AM: So tell us about the Garbage Test and the 1, 2, 3 thumbs up test..
KF: We got a bunch of guys over here, we're all friends and we're all stoners, and we see a lot of weed come through these places. And for us it's cool because these people want to submit these products to make it into these Greenthumb bags or Insane before bags and whatnot, you can always appreciate peoples’ efforts, but we can’t put out garbage. So it’s just a test, even our own stuff that we grow, we do the same thing. If I grow, let’s just say 10 new strains, I’m gonna put them on the table and I’m telling everybody OK honest opinions, you tell me what we all like, and it’s just a rating system based off of smell, taste, effect - there’s levels to it. Because for me I don’t want to grow stuff people don’t like. For us we like stuff that’s a lot heavier, so we kinda gauge to the stuff that's a little bit on the stronger side. And that’s it, you know if it’s good and if a majority of us like it, it might make it to the next phase depending on what we are trying to do and how many strains there are. We've all literally had sessions where we all smoked 16 joints each and each joint was a different strain in a test, you know at one time, and it was a 5-6 hour smokeout and I think we kept 2 of those.
AM: You had how many?
KF: Out of 16, 2 that we kept. Not saying those other 14 weren’t good. They just didn’t fit the profiles we were trying to achieve at that time.
AM: You had raised strain standardization before, makes a lot sense..
KF: Well, not saying everybody growing the same thing, but standardizing ways to do it, like we want to keep consistency, especially a brand operating in multiple states. So if somebody goes to a store over here and they buy, whatever an OG Kush from us, we want to be the same over there, not just produced by somebody and it’s totally different and somebody and it’s totally different and we just called it this. Yeah standardized is hard, because there are a couple of different levels of smokers over here. Some people want it the same, they want that same strain all the time, just like us we love OG Kush we're going to die by that you know what I mean that’s our stuff. But like other people want flavors, and people get bored of stuff. Some of these strains may have a year, 2-3 year cycles before people are bored of it. Like Ice Cream Cake or any of these other ones, even though there are a lot of people that buy it, names get played out, artwork gets played out. So you just gotta keep it fresh and always come with quality. We standardize the procedures of what we do so that our stuff comes out, hopefully, the same every time. There are plant issues or failures that might lead to one or two batches here and there not making the cut, but for the most part standardized methods to produce the same - that’s important.
AM: So the Insane Brand is sponsoring Team Insane for the Brazilian Jiu-Jitsu for Subversviv 7 on June 11 on Fite TV. How did you guys put this sponsorship together and connect with Nicky Rodriguez, who is just blowing the sport up with his brother. How did this come about?
KF: Well one of our buddies was working with the Subversiv crew, I think he’s catering the event, and he knows we’re into martial arts and whatnot, and that I've been involved with High Rollerz camp that does the stoner Jiu-Jitsu stuff too and he passed it to our team, and of course B-Real and I loving and appreciators of martial arts definitely wanted to be involved, we thought Insane kind of fits into the mixed martial arts category and we wanted to be known as more than a cannabis brand.
AM: Yeah speaking of Insane, I mean Nicky has been wrecking people.. It’s just been incredible how he's been progressing to the whole industry, that’s going to be sick, his brother too!
KF: That’s what I’ve heard, I didn’t know too much about these guys, I took my eye off paying attention and when all of this came up, and I saw what these guys were doing out there - it's kind of shocking how much this sport has been coming up and evolved, and guys like those brothers that are out there just slaying people. So I’m honored to get to meet them and see these guys rolling and go fuck some shit up. I love the sport and the level of these guys training it’s definitely something to watch.
AM: The High Rollerz looks cool too, how did you connect with that and for those that don’t know that they have cannabis as part of the rulebook and the sport too.
KF: My buddy Matt Staudt is one of the founders of it and right when they were launching we were talking a lot and we just wanted to support that too. It was super interesting that the mainstream people started hearing about the Jiu-Jitsu and grappling events happening, but for as long as I’ve been around Jiu-Jitsu a lot of the guys that have been involved in that have always been smokers - like smoke and roll. It seemed to be one of those things where you smoke before you go roll, and be in that zen spot and then training was just like that. B-Real and I would go smoke and then train with my dad for a 2 hour training session, so you know some people function on it, some people don’t. For us, smoking puts us into a certain zen where our concentration locks into whatever we're into at the time.
AM: Yeah there’s a certain cerebral zone you can hit right. And for recovery too - so it can be good for training, fighting and recovery?
KF: Well for me, definitely on the recovery side too. I’m pretty much always hypertensive. I had back surgery back in ‘02 and so i pretty much did my whole recovery drug-free minus cannabis. It was a little different because the injury that I had, like even when I coughed it hurt, so I had to be careful about how I was smoking so I wouldn't choke too much, but it would definitely help me relax and help me get into sleep versus taking a bunch of pills that were making my stomach bad. To this day, peoples’ addiction to pills is crazy, I just never wanted to go that route, so my medicine has been cannabis you know.
AM: Makes sense the stories with the pain pills, just a couple of missteps and anyone can take a wrong turn with that.
KF: You never know, today there’s Fentanyl and people are dying from the smallest dose where they’re just normally taking a pill or doing something they’re used to and they’re just dropping dead. I don’t really need to worry about that because I’m not taking pills. It’s just something I’ve never been into, you do, or do too much of that and you can’t control yourself, with weed I’ve always felt I’ve been able to micro-dose myself. I guess you can say control hitting the joints or however just to get to the point where I’m good and that’s it, and then I’m going do what I’m going to do. Smoke a joint and go ride 20 miles on a bike just in my zen spot or smoke and hike or go train or whatever. Yeah THC and the other cannabinoids and things like that the compounds in cannabis definitely have medicinal properties and should be researched a lot more so the people can find the benefits from the use of it.
AM: Yeah we're still scratching the surface, between all the different cannabinoids, the terpines and the entourage effect.
KF: 100%
AM: So when you see customers coming in, you have different groups of people where some see the different Indica and Sativa; some looking for the highest THC possible; others CBD.. will people more and more see what their personal relationships can be and become connoisseurs?
KF: That and combined with education, a lot form people walking into dispensaries and are just asking the budtenders ‘what’s your strongest stuff;’ or ‘what do you suggest;’ or saying they like this, this and this; or the whole Sativa and Indica thing which I personally really don’t believe it too much anymore these days. There’s a lot Sativas that look like Indicas, I mean it’s a very hard thing to really solidly I guess to say because there are so many things are crossed these days. There are hybrids and poly hybrids, a majority of stuff you really can’t say is a solid Indica or Sativa, with the exception of maybe a few strains out there. Once people understand the entourage effect and where terpines and other cannabinoids combine, and even the method ingested being smoking or eating, have a big deal how it impacts a certain individual.
AM: So what’s coming down the pike for Dr. Greenthumb’s, you guys are opening up stores everywhere and more states are becoming legal, and you have all these new lines?
KF: Definitely a few more states that are being locked in right now for retail; as well as the possibility of some third-party stores carrying the Insane and/or Dr. Greenthumb brands; we're going to continue to partner with farms to add genetics to the roster of Dr. Greenthumb as well as new skus be it joints, vapes, or concentrates and whatnot, and the same with Insane - Insane will have a lot of new proprietary stuff we're doing, a lot of breeding is going down this year, as well as phenohunting, so we're going to see a ton of new strains coming out probably toward the end of the year, first quarter next year - and beyond that, we’re working stuff on right now that will be released under both lines, merch, extreme sports - keep moving, keep building this culture.
AM: Who are 3 people that have inspired you along your path and journey?
KF: My father for one, he gave me my work ethic and discipline to do what I do.
My wife, actually has been pushing me to kind of come out of the shadows, right. I never really talked about what I did. I never cared about interviews or cameras, we were old school guys, that didn’t talk about it, we just did it, to kind stay out of jail. And this community, B-Real - that dude gave me an opportunity back then to come work for Cypress Hill and I was not in a good way back then, I was making some stupid decisions. That guy, by bringing me into the crew and allowing me to do what I do and make use of the resources that came around to the camp, that really changed my life and I’ll say it now and I’ll always say it that changed my life and I’ll never forget that.
Nicky Rodriguez is taking the Brazilian Jiu-Jitsu sport by storm. He transitioned from wrestling in college and had breakout success taking home Silver at ADCC ‘19 as a Blue Belt. Dubbed as the ‘Black Belt Slayer,’ he trained under legend John Danaher, and recently splintered off to co-found The B-Team, based in Austin, Texas. We chat with Nicky Rod about BJJ; training for ADCC ‘22; cannabis and the sport; team-building and nutrition; as well as fighting for Team Insane at Subversiv 7 this past month, with his brother Jacob “Jay” Rodriguez and female fighter, Alex Enriquez.
ATHLEISURE MAG: We see that you wrestled in college and made the move to do Brazilian Jiu-Jitsu, what was involved with making the switch?
NICKY RODRIGUEZ: It was a bit of a tricky transition. There are some things that coincide, like Jiu-Jitsu often times we start from a standing position, so Americanized wrestling is a small aspect of the sport. There's a lot of things I had to adjust as a wrestler you know, you want to take your opponent down but there is always a threat of a guillotine or other submissions, so I had to really solidify a solid defense to have success when trying to be offensive.
AM: You were training under John Danaher?
NR: Yeah I was training under John Danaher for maybe about 3 years, and man I learned a lot, you know the guy is brilliant in his space and dedicated his life to the sport. So I was just there to soak up a bunch of knowledge and it was very beneficial.
AM: And you guys formed the B-Team in Austin?
NR: We opened up B-Team in Austin about 6 or 8 months ago, it's been going well. We're a private competition-based facility. Eventually we'll open up to white belts, newcomers and outsiders, but for now it's a strictly private location.
AM: And it's an elite gym, so you have to be pretty advanced to apply?
NR: You have to be pretty advanced. We have some lower level guys, that compete pretty well, they train hard. You don’t have to be a world beater to be in our gym, but have to be willing to learn and train often. Most train twice a day and want to be professional athletes. We just are keeping it like that because we're athletes ourselves in our prime and we're still looking to compete, and win and grow. Yeah it's been a fun ride so far.
AM: What's next for Mexican Ground Karate?
NR: Well, ADCC Titles are our main focus. ADCC World Championships are the ‘Olympics of Jiu-Jitsu' in September. We have about 6 guys going from our team, potentially more because we have Australian and Asian trials very soon, and a few guys competing over there. We'll have quite a few guys at the event and would be nice to get some gold medals.
AM: In '19, you just dominated people and you got the Silver medal and had a blue belt!
NR: Yeah, exactly. I was a blue belt at the time and was training Jiu-Jitsu for about a year and a half. I won the ADCC trials and then with the year and a half experience I ended up taking second at the World's. That's pretty much why people got to know me, because it was not seen before, a wrestler making a transition so fast successfully as I had. So it definitely opened people's eyes to how they can input NCAA wrestling into Jiu-Jitsu. Now you see a lot more quality wrestling in the sport, and yeah the Americanized wrestling in Jiu-Jitsu has been much more prominent over the last several years.
AM: And they were calling you the Black Belt Slayer?!!
NR: Yes, that’s definitely a name that stuck. People liked it, I liked it. It seemed pretty memorable, so I just rode the wave on it.
AM: And now you’re a brown belt, we see you got it earlier this month..
NR: I got my brown belt a few weeks ago actually. So I’m a new brown belt, still plenty to learn, still fresh in the sport you know. I think it takes time to get acclimated and keep learning, it's about how many reps you do, you can know moves, but you really have to learn and be in-depth with those moves.
AM: So how many divisions are you going for in ADCC ‘22?
NR: I'll be doing the heavyweight which is over 99kg, which is no weight limit, I’ve had guys from 200 to 300, 360, and then the open weight division where you can have much smaller quota like 125lbs all the way to the biggest guys. So absolute division is the most recognized and more valued gold medal you can get because there is no weight class and you are the absolute champion.
AM: You just fought in Subversiv 7 on Saturday, how did that go?
NR: We had a team event at Subversiv 7 with 30K Grand Prize, I was representing Dr Greenthumb and Team Insane OG, they treated us very well when we were out there. It was a high level competition. Team Insane OG did well, we had some wins, we had some losses. As a team, as an event - it was fun, man. A lot of people came out, it was good to see the support in LA. It was a great event.
AM: How did you connect with those guys?
NR: I got contacted through social media, they were looking to expand in the Jiu-Jitsu world, they see the kind of content I put out, and it was a mutually beneficial relationship. I believe social media has a lot to do with an athlete’s success in the business world. Obviously you have to win, but you also have to tell a story. That’s what I do online, tell a story, so it’s a really good relationship with us working together.
AM: How was it fighting with your brother, was this was the first time in a major match fighting with him together?
NR: Yeah it was the first time we stepped on the mat back-to-back and on a team at the same time. In high school we wrestled at the same school and stuff, but I was graduating when he was getting into high school, so we never got to be on the same team together. So it was a great experience.
AM: And he is a blue belt right now? It seems like he is also starting to take the sport by storm, following your, and taking his own footsteps, it is a crazy parallel..
NR: He is a bit of a Black Belt Slayer himself, you know. He's been training for about a year and a half. He just did his ADCC trials where he got his purple belt on the podium, right, but out of 7 matches, he also sub'd all 7 opponents, most of them high-level black belts. I would say his trajectory is even bigger than mine, just because the results he has had at a year and a half you know, I was at ADCC and winning matches, but he is finishing high levels guys with minimal experience and that's honestly never been seen before. We’ve seen me use wrestling to negate Jiu-Jitsu and win, but Jay with a year and a half, he has been using strictly Jiu-Jitsu to submit opponents. So it’s something different and the speed of which he is doing it has never been seen before.
AM: What are some lessons and recipes about making good teams, be it about Jiu-Jitsu, corporate or in general?
NR: To make a good team.. First you need knowledge, you need to have somebody where most people can go to answer questions. Also, it's important to have conversations before and after practice about things you’re having issues on. Many don’t know the right questions to ask. It's a solo sport, although you’re training with teammates, it’s only you out there on the mat. So when you’re practicing you really need to figure out what you’re having problems with and specify what they are so you can ask your coach. So having the knowledge, having people on the team that can answer those tough questions and consistency. Being consistent with your training, for me I train everyday and that’s how I like it. Other people can get away with training less and do well. You can’t expect results to come fast. I think people train a couple times and expect it to work immediately. Things take time, and through pressure and time you can make diamonds man.
AM: It was cool to see you with Team Insane OG. What are some of the cross overs of Jiu-Jitsu and cannabis culture?
NR: Most of the community uses it, whether for nighttime or right before training. It enhances my mood, how I think cognitively about certain things, sometimes it changes the perspective that I’m having, so I can see and move different, or make certain adjustments.
AM: Is that smoking or edibles, in what format?
NR: Usually burn it, maybe roll up a joint or use a bowl. Joint is pretty easy and pretty immediate effect.
AM: Any particular strain?
NR: I’ve had Insane OG, probably the best strain I’ve ever had to be honest.
AM: Yeah shout out to them.
NR: For sure, Dr Greenthumb and Team Insane OG, those guys hold it down for sure!
AM: Have you competed in High Rollerz?
NR: I had a competition at High Rollerz a while back. I did one of their beginning events, it was fun man. I know the guys that own it, run it. They put together a great event. It was great to see the two worlds collide, the hip hop, the cannabis and Jiu-Jitsu culture. I think the two blend together, it just had to be in the right format.
AM: It’s about the vibe, serious but fun, all the blends together -
NR: I think the Jiu-Jitsu world makes it a bit of a party, when you come out to a show, it's not Jiu-Jitsu and leave, you know it’s good music, good vibes, people are drinking, food, there’s a lot going on, it's more of a spectacle, a fun event instead of a quick jits vibe.
AM: You have a handle @nickyrodeats, is that about wellness and food too?
NR: Well it's something personal I’ve been collecting like a food blog, I eat clean - like mainly meats, fruits and veggies. I post the cheat meals too, you know sometimes I grab a coffee and a donut, or some ice cream or something. It's not far-fetched to have a sweet tooth and display that, but it is something I’ve been kind of blogging about with no real direction. I think eventually I’ll have some more in depth content, maybe a Youtube channel. But it's a bit hard to focus on being an athlete and content, so for now I have to really mitigate my time where my thoughts are going.
AM: Sure it will come in time, people will be interested.
NR: Yeah I’ll keep posting, growing it little by little, and when I’m ready to fully commit to it, I’ll be ready.
AM: Who are 3 people that have inspired you along your journey?
NR: I'd say my coach John Danaher, the most inspiring, at least the most valuable asset to my immediate growth. Second, my dad, because hard work runs in the family and it is important to see it first hand, experience it first hand, that way so we can display it often. Three, I would say myself, I’m pretty much self-motivated. I never really get up and have it not hard for me to get going, I never really waste any time or have wasteful thoughts. I like to gear my day towards something positive, towards the next things.
AM: Cool. What do you think can help mainstream Jiu-Jitsu to levels like MMA and boxing?
NR: I think of this here and there. Getting on a major network, like ESPN would help. There are a few things that hold it back.
I think there are lot of different rule sets within the sport, I think it makes it harder for viewers to follow. I think honestly this year’s ADCC will help push us closer to becoming mainstream. It’s a bigger prize, a bigger spectacle, the event itself will be massive. But if we had a huge Grand Prize like maybe $1M to win the absolute devIsion, I think that will pull a lot of people out of their seats and come watch, or just be intrigued, and potentially make it more mainstream to see these guys fighting for a million rather than 10k, 20k or 50k.
AM: Well we'll be rooting for you! You're style is entertaining and your definitely an inspiration for us and a lot of people.
IG @killdrama
PHOTOGRAPHY CREDITS | Front/Back Cover, 16 - 19 + PG 70 9DRIP Eitan Miskevich | PG 20 - 23 + 27 - 35 Pedro Garcia | PG 24 Showtime |
Read the JUN ISSUE #78 of Athleisure Mag and see SMOKE & ROLL | Kenji Fujishima in mag.
