ATHLEISURE LIST | FIERCE GRACE

We took a class at Fierce Grace when it first opened. Although we have taken a few hot yoga classes and have a go to that we enjoy, we had to add another to the list with this studio that just came to the States after the success that it has enjoyed overseas!

Fierce Grace is a revolutionary system of 8 interconnected classes, and is the brainchild of one of the UK’s most well known teachers, Michele Pernetta (who led our class). The studio is owned by 3 yoga teachers. Tricia Donegan, a renowned teacher in the NY yoga scene and owner of the original Bikram studio on Allen St., Kelly Isaac entrepreneur, yoga teacher and
business partner of clothing brand Yogangster and Michele Pernetta, an ex-fashion and costume designer, and one of the UK’s most respected yoga teachers and founder of Fierce Grace, who brought hot yoga to the UK in 1994. FGNYC isn’t a franchise, it is a deeply personal project, a transformation of a loved studio into the hottest yoga brand in the UK.

They represent 45 years of yoga teaching experience. They will be hands on running workshops, events, trainings and bringing the Fierce Grace manifesto to the Lower East Side, in its irreverent, down to earth, no-nonsense way.

“Fierce Grace is the perfect fit for the yoga community I’ve built here, it’s the logical next step. It’s a brilliant yoga system that welcomes all body types and levels, has inspiring classes - from
strength and fitness classes, to slow deep classes, flowing classes to great music and alignment and injury classes, but all in an integrated system that brings continuity and safety," says Pernetta.

Fierce Grace launched in 2013 and currently has over 20 locations with the NYC studio opening a month ago. There are currently six Fierce Grace studios in London, with a brand new one opening in the summer, and classes offered in ten more UK locations including the prestigious David Lloyd clubs, as well as licensed studios in Dublin Ireland, New York City and in Rome, Italy. There are studios offering running the business, teaching there, the method in Ohio, Cincinnati, Washington DC, Sweden, Sao Paolo, and Brazil. There are instructors trained to
teach the Fierce Grace method globally.

time to time with UK brands such as "Yes to” and Jason, Aveda, Vita Coco, and they have their own in-house juice man/chef called Davide who makes organic juices.

At Fierce Grace, they value simple, safe poses that everyone can do and the repetition of template poses has huge benefits. From Pernetta's Ashtanga Vinyasa's practice she believes in the value of a more flow-based practice and how non-static movements, such as Sun Salutations, which develop a sense of freedom and non-rigidity can free the practitioner on an emotion al and mental level. As the body is so complex, one needs a large number of asanas in order to approach the body from every angle and to confuse weak or dormant muscles and habitual physical patterns. To this end, the Fierce Grace system is a system of classes that encompass all these qualities and contains nearly 200 poses. This ensures the entire body is used and moved in every way possible.

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FIERCE GRACE

LES
172 Allen St 2nd Fl NY, NY 10002 

Locations include London, Rome, Brazil, Sweden, and Ireland

www.fiercegrace.com
 

Read more from the Feb Issue and see Athleisure List | Fierce Grace in mag.

NUDE'S INCLUSION

A few decades ago, when people talked about getting basic undergarments, you knew that you had to have black, white and nude. But the concept of as a number of people with brown skin tones were unable to find a color that matched. Just like beauty brands have begun to conquer what nude means across the color spectrum, this same movement has taken place in footwear as well as lingerie.
nude was relative

We remember a few years ago when we first heard about Nubian Skin - a line that began as lingerie that included shades that matched brown skin tones and was represented by models that also reflect the consumer who buys the line.

After fangirling from afar, we caught up with Nubian Skin's founder, Ade Hassan about the process behind launching this line, how she grew the assortment, being honored by His Royal Highness Prince William with the Member of the Most Excellent Order of the British Empire and how she takes time for herself while growing her business.

ATHLEISURE MAG: Prior to creating Nubian Skin, can you tell us about your background?

ADE HASSAN: My background isn’t actually in fashion at all. I was working in finance, which had been my career and when I had taken a break from finance, I did consulting for a year. However, while I was consulting in 2011, I had the idea for Nubian Skin and that was the first spark. I didn’t actively start working on the company until May 2013. When I came up with the idea I knew I needed to change jobs and save money, so I went back into finance and it was in the midst of this, that I actively registered the company and really started on getting it from an idea to an actual business.

AM: What led you to create Nubian Skin?

AH: I came up with the idea in 2011, and I had told a friend about the idea. Later that year, she sent me a birthday card that said, 'it's time to start living the life you've always imagined,’ I immediately registered the business.

AM: What were the initial items in Nubian Skin, how has that changed to the current assortment, and what are new items that you can share with us that will be available this spring?

AH:  We started out with our hosiery, essential and lace collections, and we have since added more sizes, a curve hosiery collection, our Africa-inspired collection, Moroccan Nights, a collection of nude shoes including heels and flats, we also did a collaboration with another designer, d.bleu.dazzled, and more recently, we launched our Naked Collection, a new range of intimates in nude tones! We have some exciting things in the pipeline, soon we will be launching our fuller-bust bras, and after that, we have a few exciting ideas up our sleeves, so watch this space!  

AM: In addition to having an online presence, what boutiques is the brand available in?

AH: Our products are available at a range of boutiques, including Nubian Hueman in DC, BraTenders in Manhattan, Suzette Hosiery in Yonkers and Busted Bra Shop in Detroit. We also
have stockists in the UK, Nigeria, Portugal and the French Caribbean. Check out the stockists page on our website for the full list!

AM: What celebrities have worn the brand and who would you like to see wearing it?

AH: Beyoncé and her dancers wore it for the Formation Tour! We’ve also seen it on Octavia Spencer, Janelle Monae and Taraji P Henson in Hidden Figures, Jourdan Dunn, Leomie Anderson & Jackie Aina to name a few. We’d absolutely love to see Rihanna in Nubian Skin!

AM: In addition to having a necessary range of lingerie, we love the models that represent the brand as they are diverse in hues as well as body types - how important was having this representation?

AH: It was really important because I wanted women to be able to look at the campaign and see somebody who looked like them, or their mother, or sister. Representation is important, it can be a really empowering thing.

AM: You received the MBE from Prince William last year. What is this, why is it awarded, what it was like to receive it?

AH: An MBE is ‘Member of the Most Excellent Order of the British Empire’, and the list recognizes achievements and contributions of a wide range of extraordinary people across the UK. My award was for fashion, in recognition of my mission to redefine nude through Nubian Skin, and the impact it has consequently made on the industry. It was such an incredible and
humbling experience!

AM: You closed out the year being honored in LA at the Ebony Power 100 as an entrepreneur
in 2017 - who were your favorite people that you met in the room and what did this acknowledgment mean to you?

AH: By far, the highlight had to be meeting Maxine Waters…she is just an incredible person and takes no nonsense. I was really surprised to get the letter that I was to be on the list. It’s an amazing thing to be honoured, because I have so much respect for the publication and the history behind it. Being named with such an amazing group of entrepreneurs was incredibly
inspiring to me.

AM: In addition to your brand's IG page, your personal page really shares what it's like as you continue to build your company from new additions to your line, the life of an entrepreneur - acknowledgments that you have received and more. How important is it for you to share these details and mentor those digitally?

AH: Thank you! I’d never thought of it as digitally mentoring before, as I'm not that great or consistent on my personal page, but it is nice to engage with people and know that there are those who are supporting what I do and care about it. I think it is important for people to see that hard work and grit can go a long way, and though there are definite highs, there's a lot of elbow grease that goes into living your dream.

AM: You're a busy woman who is always traveling - when you're back home in London where is your favorite place to shop, where do you enjoy eating and where do you grab a cocktail? Do you have another city that you frequently visit that you enjoy shopping, eating and grabbing a drink?

AH: I love being home in my flat!! Haha, London is so diverse, I can’t really pick a favourite because there are so many amazing places to choose from, BUT I am very partial to afternoon tea. Two cities I can’t get enough of are Lagos, it’s so vibrant and a lot of fun, and Paris… Paris is always a good idea.

AM: How do you take time for yourself in the midst of your busy career?

AH: It can be difficult to find a balance, but I’m getting better at it. This year, I’m trying to focus on really enjoying all parts of the journey, so if I'm travelling for work, I'm making sure to seek out some time for myself and do something enjoyable. I was speaking to a couple of fellow entrepreneur friends the other week about how taking time for yourself takes discipline. So, I make sure I’m spending quality time with loved ones and taking care of my health by exercising.

AM: What philanthropy or charity(ies) do you support?

AH: I volunteer, and I donate on a monthly basis to my SOAS, where I did my masters, to their education fund. The UK raised tuition fees pretty dramatically several years ago, and I wanted
to do a little bit to make sure that students who couldn’t afford it will still get the opportunity to attend such a great institution.

Read more from the Jan Issue and read Nude's Inclusion in mag.

FOOTWEAR.FASHION.LIFESTYLE | SOUL DXB

There are a number of events that are taking place in the first few days of December as we begin to close out your year. From music festivals Art Basel Miami and more. Sole DXB takes place in Dubai Dec 7th - 9th and focuses on Fashion, Footwear and Lifestyle by merging a number of brands and musicians together for a fun experience. Sole DXB is helmed by Hussain Moloobhoy (began his career at Saatchi London and moves to the Middle East and joined Saatchi and Saatchi Dubai where her served as its Creative Director - he took a sabbatical to explore global designs and fashion industries which led him to create a creative agency), Joshua Cox (serves as Co-Founder of Sole DXB to create a platform to help revive culture and inspire the urban fashion industry of the region), Kris Balarite (with a focus on creative design and advertising as well as freelancing with sports brand consulting, he serves as a Co-Founder of Sole DXB and is the brand creative director for the first ever basketball concept store in the Middle East known as Conquer) and Rajat Malhotra (in addition to being a partner in the Sole DXB, Rajat established a media and telecom business where he served as a CEO as well as partnering with Sunny Rahbar as a Co-Founder of the Third Line Gallery which has allowed curated exhibitions in NYC's gallery Stellar Rays).

With their creative backgrounds, we wanted to know more about what Sole DXB is as it has taken place for a number of years and is constantly focused on specific cultures that are being presented. With its mixture of art, sports, music and footwear, we took some time to find out more about this event.

ATHLEISURE MAG: Summarize in your own words what Sole DXB is?

SOLE DXB: VERY. DOPE. A celebration of hip-hop culture that has been so integral to our lives. We're simply creating an event that we, as people, wold want to go to. Just so seems there's a lot of others like us too...

AM: What is the decision behind celebrating various cultures at various points of your event from Amercan Hip Hop one year, British Hip Hop and this year, Japanese contemporary design?

SD: Culture is global, its nuance local, our individual upbringings widespread. As partners, we all grew up across different cities all around the world, but moved to Dubai eventually. During that process, Dubai had so much to offer, but there were parts of our past lives that we missed and we didn't feel that we should have to get on a place everytime we wanted to experience it. Last year, we looked at how the scene goes down in London. For many it was the year of grime, so we brought out champions of UK sounds like Skept, Stormzy, Little Simz, and Chipmunk. The year before it was very much a look at how the orginators of hip-hop, the US, did things. So we brought in legends like Mobb Deep and DMC (of Run DMC). We consider ever event an education through experience for our consumers. This year. we've looked East, especially at the real design finesse from Japan. So we're bringing out (Fragment founder and) icon Hiroshi Fujiwara to give a talk. Then we have brands like Visvim, Wacko Maria, Neihgborhood and Undercover showcasing their wares. Beyond that, there's some real godfathers of the industry coming down - we have Mass Appeal offering an exclusive international screening of (yet to be shown) Word is Bond. And that's before we even talk music (read: Kano, Pusha T, Goldlink, IAMDDB and more ...).

AM: What are the pillars of DXB offerings that attendees come to expect regradless of the theme running within the year?

SD: The best in beats, kicks, design, food and vibes, all under a big blue sky in the sun. As Bobbito Garcia, our longterm guest and friend said, "there really is nothing else like it in the world." We pride ourselves on a humble and open atmosphere. The days are smooth, the parties are bumping.

AM: What is the Dubai Design District (d3) and why has this partnership been integral to your event?

SD: Dubai Design District is our home, and moreover, the city's destination singularly dedicated to to design. It's the chosen home for the region's growing collective of creatives, artists and designers - and an institution we are very proud to work with. We have been partnered with Dubai Design District for three years now, and recently signed a further three-year contract to mark our mutual respect, and furthermore, agreement to nurture the Middle East's creative culture together. If the last 3 years have been about building our brand and establishing a global presence, the next 3 years will be about nurturing and fostering regional talent We will serve as a platform to showcase our stories to the rest of the world and to connect our international visitors to the community here d3 are central to all of this.

AM: You have a number of amazing entertainers and brands that are participating this year, who are you excited about?

SD: NxWorries (presented by PUMA), King Push, Kano, Teyana Taylor (presented by Reebok), Goldlink, IAMDDB... We have such a variety of great performers it's difficult to pinpoint just one. But there's also the talks, the brand showcases, the art. Hiroshi Fujiwara (Fragment), Jeff Staple (Staple Design), Melody Ehsani, and Peter Bittenbender (Mass Appeal Records) are all speaking amongst others. Then we have the Nike basketball tournament in conjunction with Ball Above All. And Cadillac is hosting the regional debut of Cadillac X Warhol: Letters to Warhol. FRAME is a concept store bringing down some of Japan's leading brands. Then there's' a wealth of really exciting local brands, like amongst few and ANTHLGY doing their thing. And really, that's just the start of it There is a lot to see and do.

AM: Are you already planning next year's event and will there be future cities that you will bring this to?

SD: We are always cooking up plans. 2018 will be a madness - trust us on that!

AM: Is there anything else that you would like to tell us about DXB and how those of us who may not be attending can still be a part of this event?

SD: Follow us on Instagram @SoleDXB - you might not be there but it will definitely make you want to visit.

Read more from the Nov Issue and see Footwear.Fashion.Lifestyle Soul DXB in mag.

A CHAT WITH HARRISON

The UK 23-year old hybrid DJ, Harrison, is truly a man who can do it all as he can play a DJ set, produce the tracks, write his own songs and perform them all during his live sets! His energy is boundless, which is felt within his shows (and we felt it when we interviewed him at his studio via Skype). Harrison has collaborated with a who's who of an array of DJs which has included David Guetta (and his breakthrough track, 'Ain't A Party' in 2013), Steve Aoki, Dannic, Vinai, Laidback Luke, and Hardwell (which he notes is one of his favorite people to work with). As someone who has exploded into the EDM and progressive house charts, he has performed alongside these greats at a dizzying pace, produced tracks and is now focused on doing his solo projects to further his musical fingerprint. By working with so many notables, he was able to garner visibility to wide fan base that allowed him to excel quickly in notability.

Without a doubt, it is his uniqueness that skyrocketed his success and keeps him as a coveted DJ. This past summer has been a whirlwind of activities that included video releases (such as 'LA Girls') and playing a number of stages in Europe and Asia. With all of his collaborations and travels, he honors the process of being able to step back to ensure that his work receives the time needed to continue to engage his fans. His mastery of various genres of music keeps them guessing on what to expect next while also enjoying what is becoming the Harrison sound. When chatting with him about his influences he had an array of artists that included Sting, Phil Collins, Eminem and more. In addition, when we noted that our Style Director had worked with Nile Rodgers, his face lit up in appreciation of the iconic music producer and guitarist. His respect for the industry and its musical nuances is clear when speaking with him.

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You get the sense that what you see is what you get when you're talking with Harrison. When asked about his personal style via his DJ style, he noted that, "at the end of the day, I like to wear dope shit and it's the same whether I'm on stage or just hanging out." He was so excited that he had to share a recent jacket that he purchased which included zipper detailing and straps. We wanted to know if he had a workout routine that we may need to know about and he laughed as his attention to his brand and craft is so attuned that when he's not on stage, he's in the studio and it's essential that he gives of himself in this way to produce the best music possible.

With the end of the year quickly approaching, we can't wait to see additional music that he is working on between collabs as well as his own and we'll keep an eye out for where we can see him next. We'll keep our fingers crossed that one of those tour dates will find its way to the states and right here in NYC of course!

Pictures courtesy of Harrison

See more from the Sept Issue.