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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
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9R3DCARP3T

April 27, 2026

Read the MAR ISSUE #123 of Athleisure Mag and see 9R3DCARP3T in mag.

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In Editor Picks, 9LIST R3DCARP3T, AM, Mar 2026, Fashion Tags Teyana Taylor, Karol G, Golden Globes, Grammy, 9R3DCARP3T, Nicole Kidman, Oscars, Kate Hudson, Actor Awards, Rose Bryne, Chase Infiniti, Critic Choice Awards, Amanda Seyfried, Golden Globe, Brittany Snow, Olandrea
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CASTLE TO CAROLINAS | CHEF KRISTEN KISH

March 20, 2026

We always enjoy being able to sit down with Chef Kristen Kish to talk about what she is working on or where we will see her next. Last month, S4 of Peacock’s The Traitors kicked off and we have been enjoying seeing her navigate this murder competition show that takes place in a castle and has a number of our favorite celebs across reality shows included. As of reading this issue, all episodes are streaming now and you can see her journey!

Next month, BRAVO’s S23 of Top Chef is back starting Mar. 9th (if you have Peacock, you can see the first episode early on Mar 3rd). This year, our favorite host along with her co-judges Chef Tom Colicchio and Gail Simmons will bring us to North and South Carolina as we learn more about the chefs who will be competing, along with learning more about the cuisines that are indicative of these areas!

We wanted to know more about her participating in The Traitors, Alan Cumming (Glenrothan, X-Men franchise, Golden Eye) as host, and to get to know a bit about the inner workings of this show. We also wanted to know more about the upcoming season of Top Chef as we get excited to see this culinary competition show. As always, we want to know more about upcoming projects that she is working on as we look ahead to the Spring.

ATHLEISURE MAG: As a murder mystery competition show, The Traitors is one that we enjoy. It’s an interesting blend of watching talents that you know from various shows coming together to win challenges while also picking people off. What led to you deciding that you wanted to participate in this show?

CHEF KRISTEN KISH: Saying yes to The Traitors felt a lot like when I was first asked to compete on Top Chef. It wasn’t something planned, it just presented itself. I have learned that those unexpected opportunities are usually the ones that shape me the most.

What made me a bit nervous is that it’s not built on one skill set. In the kitchen, I can rely on technique and experience. This was different. It was psychology, intuition, and navigating discomfort in real time.

AM: When you sat down at the first roundtable where the initial Traitors were selected, what was that feeling like and what did you want to be?

CHEF KK: I wanted to be a Faithful. Sitting there blindfolded, in complete silence except for Alan’s footsteps, was incredibly disorienting. You’re suddenly cut off from real life and fully immersed in the game. It feels like the moment everything shifts.

I wasn’t trying to count his steps or calculate where he stopped. I was actually very aware of my own thoughts. I just let myself settle into the reality that the game had officially begun. It was less about strategizing in that moment and more about grounding myself in what I was stepping into.

AM: Each morning, the breakfast table is one of my favorites to see everyone come together! Did you have a favorite item that you enjoyed eating?

CHEF KK: Not really a single favorite, but I did enjoy the coffee. Right before missions, after finishing breakfast, I found myself snacking on a lot of the dates they had in the kitchen. Quick energy! I started out eating hard‑boiled eggs in the first few breakfasts, but that got a bit tiresome. The dates became my go-to.

AM: With so many different types of personalities coming together, how did you prepare to be in this unique environment?

CHEF KK: For me, there’s really no way to prepare for something so unknown, especially as someone who has battled with social anxiety. Even in the middle of a game that encourages lying, deception, and manipulation, it is a game at the end of the day and my goal is to have fun.

AM: Alan’s outfits are iconic what was your favorite look that he wore?

CHEF KK: Recently, one of my favorites was when he dyed his hair blue, pink, and white; a nod to the trans flag. I loved how he incorporated messages that had nothing to do with the game, but reflected social justice. Those little choices made his style feel personal and meaningful beyond just the outfits.

AM: What was your favorite look that you wore during The Traitors season, favorite moment, and favorite challenge?

CHEF KK: I did dress up in a black pinstripe suit one day because I thought I was going to find out I was murdered that day. Knowing that I had to do my own glam everyday, I needed clothes that felt like a polished me. A well-tailored suit is timeless, comfortable and temperature appropriate.

My favorite challenges were the physical ones that tested strength and athleticism. I’m active, so I really enjoyed being able to move and push myself. There was one in the weird, creepy cabin where I was convinced a snake would drop from the ceiling. My favorite part? When it didn’t!

AM: What was a takeaway you had from being on The Traitors?

CHEF KK: The biggest takeaway for me was that stepping outside your comfort zone can lead to incredible experiences and even lifelong friendships. That was honestly the best part of the whole journey.

AM: You’ll be back on our screens again with Top Chef on Mar 9th on Bravo! What are you excited for us to see for this season?

CHEF KK: I’m most excited for everyone to meet this new group of incredibly talented chefs. It was a pleasure to witness how each of them brought something unique to the table, and tasting their creativity and passion unfold was such a joy.

AM: When we think about the cuisines of The Carolinas, what are the ingredients that are indicative of these states?

CHEF KK: Throughout the season, it’s about using the ingredients but also drawing from the cultures, and the history behind them. Each chef brings their own perspective and their own creativity to the table. Watching them transform those ingredients into dishes that tell a story, their story, is one of the most special parts of the season.

AM: Each season there seems to be some twists. We know that there are twins competing this year and a few format changes - what can you tell us about this?

CHEF KK: There are always subtle changes each season, but the heart of Top Chef remains the same, it’s still the show you know and love. The twists come through how the chefs perform and adapt, so you’ll see new surprises emerge naturally from their creativity and strategy. You’ll just

have to tune in to see how it all unfolds!

AM: How did you prepare for this season of Top Chef?

CHEF KK: I research places I would like to dine at since we are there for such a long time. I research the landscape and cuisine so I have baseline knowledge going into any season. Overall, I love watching and having a front row seat to the chefs’ journey. I know how Top Chef can change your life and that aids my excitement and compassion for their journey.

AM: You are also the Chef-in-Residencen at Auguste Escoffier School of Culinary Arts, which we know that Teyana Taylor (The Rip, One Battle After Another, The Book of Clarence) is currently a student there. Why did you want to be the Chef-in-Residence and why is this so important to you to be involved in this?

CHEF KK: I saw that! I think it’s very cool that with as busy as she must be, she’s taking the time to explore her passions. I’d love to get in the kitchen with her!

The team at Escoffier have been great partners and we’ve built this role together focusing on what we all believe are some of the most important benefits of culinary school outside of the technical skills... mentorship, building confidence and sparking curiosity. The core of what I do as the Chef-In-Residence are student-focused initiatives and this year we’re expanded on that.

AM: Are there any upcoming projects that we should keep an eye out for?

CHEF KK: I’m focused on continuing to build Kish Aperitif and introducing it to a wider audience. I’m incredibly proud of what my partners and I have created, and I’m excited for more people to experience a part of my heritage through this lens. I also have a few ideas brewing that will allow people to engage with my world in new ways — and I’m looking forward to sharing more soon ;)

IG @kristenlkish

PG 113 PHOTO CREDIT/HAIR STYLIST Derek Yuen MUA Alyssa Fall STYLIST Charlotte Rose Coleman | PHOTOS COURTESY PG 114 Griffin Nagel/Peacock | PG 116- 118 Euan Cherry/Peacock | PG 120 - 123 Paul Cheney/Bravo | PG 124 Sarah Israel/Bravo |

Read the FEB ISSUE #122 of Athleisure Mag and see CASTLE TO CAROLINAS | Chef Kristen Kish in mag.

In AM, Feb 2026, Food, TV Show Tags Chef Kristen Kish, Top Chef, Chef Tom Colicchio, Gail Simmons, Alan Cumming, The Traitors, Peacock, Bravo, Competition, Reality Show, Teyana Taylor, Chef in Residence, Auguste Escoffier School of Culinary Arts, Kish Aperitif
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SKY'S THE LIMIT WITH NOAH NEIMAN

November 17, 2021

This month, we've been sharing a number of people that have been focused on building their brands that impact the lives of others. Joining this group is Noah Neiman, who is known for his successful studio fitness gyms that include RUMBLE Boxing and Rumble Training. He's known for his dynamic personality and pushing people beyond their limit while also empowering them to believe in themselves. We took some time to talk about how he came to the industry, building his gyms, how he continues to grow his brand as well as his recent partnership with EASTBAY.

ATHLEISURE MAG: We remember the first time we saw you when Work Out New York premiered. How did you come to fitness and when did you decide to work in the industry?

NOAH NEIMAN: Wow! Not the Bravo throwback! Do you remember when Andy Cohen had me half naked on his show!? Sorry mom! My start in the fitness industry was one of those stories that was a lifetime in the making; I just didn’t realize it at the time.

I was one of those overweight kids that would always try to finesse my way onto the shirts team instead of skins playing pickup ball. T-Shirt on in the pool type. So early on, I started to study and learn all I could about physical fitness and nutrition. I had a lot of behavioral problems as a kid, and I found the more that I trained, the less likely I was to act a fool running around the streets of Pittsburgh, Pa. Fast forward to post-college, where I went to Hofstra and got my degree in accounting, a series of unfortunate events led me to leave NYC and returning to my hometown of Pittsburgh.

During my stint in Pittsburgh, I was being incredibly self-destructive again. I was heavily depressed, suffering panic attacks regularly, and forgot how training my physical body helped me keep me emotionally in control. I let myself spiral into a pretty dark place. I remember being in the hospital after a hard night of partying and seeing the concerned and disappointed look on my parent’s faces as they rushed to see me. Seeing that look is one I will never forget. That night, I stopped doing drugs! Now over 13 years ago!

That following week I happened to be driving by a new jiu-jitsu studio that was opening up near my hood: Warren Stouts Renzo Gracie Training Studio. I traded the drugs for jiu-jitsu. I trained with those guys for a year while going through on and off again anxiety issues; 'til finally my parents told me that I needed to head back to NYC. They conveyed in me the belief that I was destined to accomplish great things, but I had to do so in New York.

So I returned back to NYC with very little money and no real purpose. A friend asked me to attend a workout class with him at the newly opened Barrys BootCAMP; and that ended up being the serendipitous moment that most underdogs stories have at the beginning.

I was in that class cheering on my friend and losing myself in that workout. Fortuitously, the now CEO of Barrys, Joey Gonzalez, was the trainer leading the class. He approached me and asked if I wanted to become a trainer there. All my football, strength, conditioning, jiu jitsu, training and a lifetime of studying was about to pay off!! I was READY for a moment, I didn’t even know was coming; but you know the old saying “if you stay ready, you don’t have to get ready.”

I found my purpose. For those hours I was training people and leading these big group classes; all my anxiety and all my depression seemed to just melt away. I had to focus on OTHERS. Making sure they were hustling and making sure they were having a great time. It was therapeutic to me. So I THREW every ounce of effort and energy into it. The world quickly responded; and I became one of the most talked about and featured trainers. Finding myself featured in everything to Vanity Fair to the New York Times, then ultimately landed that show on BRAVO!

Fast forward a few years of building my reputation, my now business partner Eugene Remm; the founder of iconic CATCH restaurants (CATCH HOSPITALITY GROUP) and I got together and started planning what our own gym experience would look like. We wanted to bring an elevated experience to the group fitness game; one the was highly effective, but highly FUN. One that had the aesthetic and vibes that only we could create because of our unique lenses built by decades of our own tastes…. and so RUMBLE was born.

AM: If we wanted to train like you do in an average week, what are your workout routines and what are the foods/meals that you are eating throughout the day?

NN: I actually take RUMBLE Boxing and Rumble training for a majority of my workouts each week. That’s why I created the space! For my body; strength training coupled with conditioning via running and boxing has always had me feeling and looking my best; and the MENTAL benefits of punching things, hard, throughout the week are immense! I try to eat as healthy as I can so I normally hit up my go-to spot HONEYBRAINS to eat fresh whole foods. Throughout the week I eat a lot of fish, steak, eggs, and chicken coupled with potatoes, white rice, spinach, salads, beans. Then when I feel like it, it’s burgers and fries..pizza and ice cream. I try not to be one of those holier than thou trainers. I like to keep it real, eat sloppy when I want, and then get right back to eating clean when I want.

AM: I remember a few years ago I took a class led by you at Barry's Bootcamp and then when Rumble Training opened, I attended an editor event that was led by you. As a well-known group fitness instructor, your passion for motivating and empowering people is so impactful regardless of your workout level - what is your approach to working out with your celeb as well as daily clients and why is this important?

NN: I call fitness the great equalizer! It doesn’t matter who you are, how many followers you have, I treat everyone the same! I keep that same energy like Teyana Taylor (coincidentally also one of our investors). My passion and energy is the driving force of what I do, and I treat every class like it’s Jay Z's My First Song; I treat my first class, like my last class, and my last class, like my first class, so my thirst and energy is the same as when I came!

Everyone is the same at the end of the day. You either do the work and get better by it, or you don’t. I think that’s one of the most refreshing things about training with me, and our philosophy at Rumble. We treat every like Jason Derulo, or Justin Bieber…you just might also happen to work out next to them one day.

AM: Boxing is one of my favorite sports to watch and I know you are passionate about it. Why is this your preferred workout method?

NN: The efficacy of boxing is undisputed as the champ! There’s a reason they call fighters “Lean mean fighting machines,” but to be honest, boxing was always mediative for me. I had a lot of problems growing up. ADHD, getting kicked out of schools. So training to me became therapeutic. It was an outlet for a lot of anger and the vast well of energy I had. Meditation comes in many forms, and this one is mine!

AM: You’re the Co-Founder of RUMBLE Boxing. When you were in the early days of launching this brand, what was it like to know that you had people such as Sylvester Stallone and Justin Bieber as investors?

NN: When you open a boxing gym, and have Rocky believe in you; the provides you with a certain level of confidence. However, at the end of the day, if the experience and workout doesn’t live up to that level of hype, you’re going to fail. It was important for us to come correct, especially knowing we had so many powerful and renowned personalities backing us!

AM: Tell us about RUMBLE Boxing, Rumble Training and Rumble TV and why you wanted to create this universe. For Rumble Boxing and Rumble Training, what cities are you located in and are there new cities you will open in?

NN: Plainly put, I wanted to bring boxing to the masses. Polish and package it in a way that I thought our clients would love! So Rumble Training, Rumble TV, and our OG RUMBLE Boxing were just ways we could positively impact our already highly engaged customers. We’re in NYC, DC, Philly, San Francisco, LA, Chicago; and with our new partnerships with Xponential; you’re going to see Rumbles popping up from Alaska to Australia with 100’s of locations opening up across the world.

AM: In terms of working on the Rumble brand, what is an average day like for you?

NN: As an entrepreneur in general, there are no average days. Especially living in NYC! My role is to really make sure our brand is staying just that; OUR brand. To ensure consistency and clarity in delivery; and making sure our trainers and staff have the discipline and help they need to execute. I’ve never been a great boardroom leader. I need to be in the mix with my team. Teaching classes, seeing how the front desk engages with clients, cleaning the benches and studio if need be! I try and keep that Herb Kelleher of Southwest Airlines approach; don’t tell. Show! Be there for your team and they’ll be there for you. It requires a tremendous amount of energy to lead in that manner; which is why I’m so passionate about health and mental wellness. It provides you with that unlimited well to tap into. You said you responded to my energy when you were at my classes long ago; and I told you I have to keep that same energy. So when I can; I’m investing in myself, so I can better serve others!

AM: What is the best piece of business advice that you received that has allowed you to navigate the industry as a fitness entrepreneur?

NN: I’d like to think I’m just an entrepreneur; working and consulting with companies in a variety of spaces; but my number one rule of thumb is 'chase relationships, not checks”. Everything I have been able to achieve has been a collaborative effort. I’ve earned my spot at the table by freely giving my energy and skills to whoever engages with me. You’d be surprised the return you get on an energy investment when you invest in PEOPLE.

AM: Recently you partnered with EASTBAY with the release of their new line EASTBAY Performance. You were a team captain for a flag football game in McCarren Park in Williamsburg, Brooklyn. We heard that your team was impressive through 3 of your games and you just missed out on the championship game. Why did you want to participate in this event?

NN: I’m on that Peter Pan! I was so honored to get the call to participate it was a no brainer. Thinking back on my childhood; running home to check out the EASTBAY catalogue, or taking a girl on the date to the Monroeville Mall in Pittsburgh to check out the FOOTLOCKER, is super nostalgic. To be surrounded by such iconic brands, in iconic Brooklyn, and most importantly surrounded by such positive and powerful PEOPLE; I HAD to be a part of this. I'm still rocking scabs on my knees as I answer this question. I look at it as a badge of honor. Young me would be so proud that I’ve worked hard enough to be recognized by EASTBAY and Footlocker; and to be honest, old me is too! Plus, that new EASTBAY line is fire, had to be one of the first to cop!

AM: What are your 3 favorite products from the Eastbay Performance line?

NN: The t-shirt, tights, and shorts combo is a trifecta. Deion Sanders said “if you look good, you feel good. If you feel good, you play good. If you play good, they PAY good!" I took that to heart as a child, so rocking the new line it not only LOOKS fresh, but it’s functional to enhance you playing good too...and you know what happens when you PLAY good. Ka-ching $$$!!!!!

AM: In looking at your IG, beyond your passion for fitness and style, we know that you love your dog Oz. How has he been impactful in your life especially when we were all going through the craziness of quarantine?

NN: I’m gonna go super mayonnaise corny on you now; Oz saved my life. He taught me firsthand what it was like to care about something, and have to take care of something other than myself. I learned not to be selfish from him. This dog has been with me from first blood; through thick and thing. Through happiness, depression, poor, rich; Oz has been by my side. During the pandemic I actually rescued two more dogs that look exactly like Oz from Buddy’s Rescue. I may be biased, but I have the sweetest and best-looking trio of dogs on the island of Manhattan.

During the pandemic, I was feeling very anxious and uncertain like the rest of us; so once again I found myself needing to get out of my own head. Who better to escape with than with two little puppies and one sage old pitbull. The puppies even earned a little money over the pandemic shooting for brands like KITH and PETCO.

AM: When you’re not working out, focusing on your business, appearing on TV etc, how do you take time for yourself?

NN: I’m an ambivert so to contrast the extreme extroverted nature of my job, I like to spend a lot of time by myself. I love to walk the dogs through Washington Square Park, read a book, going to ZERO BOND which is my friend’s members-only club. I like to ride my Ducati motorcycle around NYC like the island-ordered Batman on WISH! Sorry mom, I won’t sell it! It’s also meditative to me. The correlation between boxing and riding a motorcycle is strong. In both pursuits, you have to be present. You have to live in the moment. You can’t think about the past or the future; you have to live in the now. I think more people would be better served if they could find those things they love that ground them and bring them home to the present moment.

Growing up, I was never ok to be by myself, because I didn’t love the person I was spending time with; so as I get older, I’m learning to love and invest in that person more. To contrast all that; when I’m really trying to get after it. I will 100 percent get a table at CATCH and hit that dance floor full up on a belly full of the best steak, sushi, and tequila. The perks of being in business with Eugene Remm are numerous; but that is definitely one of the best!

AM: As someone who is always on the go and working on the next thing, are there any projects that you can share that you are working on?

NN: The universe provides if you know how to harvest, so I keep working on my universal agricultural skills. I’ve been fortunate to work with brands across a variety of industries, from NIKE, to BOSE, to Tag Heuer, to Vital Proteins, to MCLAREN to name a few, and each one has been a great learning experience. Its enabled me to spot opportunities across a wide spectrum.

The biggest things I’m focusing on now is helping EMERALD EQUITY GROUP create a brand around their new high end luxury rental building they just purchased 2 COOPER SQUARE. Helping create that elevated living experience people have come to expect from me, albeit in a different arena, with Rumble.

I'm a longtime fan and investor in HONEYBRAINS, the restaurant I mentioned before where I eat 80 percent of my meals. I used to just be a customer and ending up striking up a conversation with one of the owners. Now I’m an investor and helping them grow the brand! All because of giving off that welcoming energy that created the environment for me and the co-owner to strike up a conversation. Remember what I said about chasing relationships! You have to be open, aware, and receptive to the early stages of them!

I’m working with my boy Louis Denaples who owns Ducati New York City on some branding projects for his motorcycle shops; and helping him create a retail line around the Ducati lifestyle.

I’ve been in talks with SIRIUS and other networks about my own show which is something I’m extremely passionate about now. At the end of the day, I just want to impact people. I want people to engage with me, through a variety of platform; yet always know that they are going to get that positive energy and support they need to unlock the greatness within themselves. I pitched a lifestyle travel show with my own unique twist pre-pandemic that is picking up some attention and steam; so stay tuned for announcements on that!

IG @noahdneiman

PHOTOS COURTESY | Noah Neiman

Read the OCT ISSUE #71 of Athleisure Mag and see Sky’s The Limit with Noah Neiman in mag.

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In AM, Fitness, Oct 2021, Celebrity, Editor Picks Tags Noah Neiman, Work Out NY, Barry's Bootcamp, RUMBLE, RUMBLE Boxing, Rumble TV, Rumble Training, Catch, Justin Bieber, Sylvester Stalone, Ducati, Emerald Equity Group, Boxing, 2 Cooper Square, HONEYBRAINS, Nike, Bose, Tag Heuer, Vital Proteins, MCLAREN, motorcycle, ZERO BOND, CATCH, KITH, PETCO, Deion Sanders, FOOTLOCKER, EASTBAY, Southwest Airlines, Herb Kelleher, NYC, investors, Jason Derulo, Jay Z, My First Song, Teyana Taylor, Fitness, Eugene Remm, Joey Gonzalez, BRAVO, Warren Stouts Renzo Gracie Training Studio, Hofstra, Andy Cohen
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PRIDE ISLAND 2019

July 24, 2019

This month marked Athleisure Mag's 3rd year of being media sponsors for NYC PRIDE! In addition, this year WorldPride took place throughout the month here in NYC. WorldPride has been in existence for 20 years and has had 6 times that it has been showcased; however, this year was the first time that it has taken place in the US. It came to NYC as a means to honor the 50th anniversary of the Stonewall Uprising Commemorating the historic event where the modern movement began in 1969.

This year's theme, "Millions of Moments of Pride" included events ranging from panels, parties, movie nights, brunches and more. Being able to share the events as they took place as well as attending them is part of the fun of celebrating during this time of year while also supporting and being an ally to our LGBTQI+ community. The events culminated in one of our favorites - Pride Island. This event takes place over the last 2 days of pride and includes a number of performances from an array of entertainers. This year included Grace Jones, Teyana Taylor, Kim Petras, Amara La Negra and Madonna! Check out amazing moments from PRIDE ISLAND.

PHOTO CREDITS FOR NYC PRIDE + WORLD PRIDE | THIS PG - 67 Mary Kang | PG 68 -71 Sansho Scott | PG 72 - 79 Benjamin Lozovsky |

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Read the June Issue of Athleisure Mag and see Pride Island 2019 in mag.

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ATHLEISURE MAG | #42 JUN 2019

July 8, 2019

This month, our cover is graced by Michelin starred Chef and Restaurateur, George Mendes. We talk about his restaurant Aldea as well as his pop up concept currently at Chefs Club Counter in NYC. In addition, we interview 4 x NBA Champion, John Salley to talk about how he came to basketball, his forray into the wellness and health industry as an investor and gifting for Father's Day. We also interviewed Celebrity Fashion Stylist, Brad Goreski to talk about his style inspirations, summer's perfect accessory, being a Co-Host on E! Live from the Red Carpet and his thoughts on the Met Gala! We also interviewed, fitness icon, Denise Austin about being an innovative in the industry, her success with her shows and what she is currently focused on. In addition, as our third year of being media sponsors for PRIDE, we included imagery from PRIDE ISLAND with performances by Madonna, Amara La Negra, Teyana Taylor, Grace Jones and more. In addition, we have a number of our monthly features showcasing athleisure culture.

Read the June Issue of Athleisure Mag.

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FOOTWEAR.FASHION.LIFESTYLE | SOUL DXB

December 6, 2017

There are a number of events that are taking place in the first few days of December as we begin to close out your year. From music festivals Art Basel Miami and more. Sole DXB takes place in Dubai Dec 7th - 9th and focuses on Fashion, Footwear and Lifestyle by merging a number of brands and musicians together for a fun experience. Sole DXB is helmed by Hussain Moloobhoy (began his career at Saatchi London and moves to the Middle East and joined Saatchi and Saatchi Dubai where her served as its Creative Director - he took a sabbatical to explore global designs and fashion industries which led him to create a creative agency), Joshua Cox (serves as Co-Founder of Sole DXB to create a platform to help revive culture and inspire the urban fashion industry of the region), Kris Balarite (with a focus on creative design and advertising as well as freelancing with sports brand consulting, he serves as a Co-Founder of Sole DXB and is the brand creative director for the first ever basketball concept store in the Middle East known as Conquer) and Rajat Malhotra (in addition to being a partner in the Sole DXB, Rajat established a media and telecom business where he served as a CEO as well as partnering with Sunny Rahbar as a Co-Founder of the Third Line Gallery which has allowed curated exhibitions in NYC's gallery Stellar Rays).

With their creative backgrounds, we wanted to know more about what Sole DXB is as it has taken place for a number of years and is constantly focused on specific cultures that are being presented. With its mixture of art, sports, music and footwear, we took some time to find out more about this event.

ATHLEISURE MAG: Summarize in your own words what Sole DXB is?

SOLE DXB: VERY. DOPE. A celebration of hip-hop culture that has been so integral to our lives. We're simply creating an event that we, as people, wold want to go to. Just so seems there's a lot of others like us too...

AM NOV FOOTWEAR FASHION LIFESTYLE SOLE DXB-2.jpg

AM: What is the decision behind celebrating various cultures at various points of your event from Amercan Hip Hop one year, British Hip Hop and this year, Japanese contemporary design?

SD: Culture is global, its nuance local, our individual upbringings widespread. As partners, we all grew up across different cities all around the world, but moved to Dubai eventually. During that process, Dubai had so much to offer, but there were parts of our past lives that we missed and we didn't feel that we should have to get on a place everytime we wanted to experience it. Last year, we looked at how the scene goes down in London. For many it was the year of grime, so we brought out champions of UK sounds like Skept, Stormzy, Little Simz, and Chipmunk. The year before it was very much a look at how the orginators of hip-hop, the US, did things. So we brought in legends like Mobb Deep and DMC (of Run DMC). We consider ever event an education through experience for our consumers. This year. we've looked East, especially at the real design finesse from Japan. So we're bringing out (Fragment founder and) icon Hiroshi Fujiwara to give a talk. Then we have brands like Visvim, Wacko Maria, Neihgborhood and Undercover showcasing their wares. Beyond that, there's some real godfathers of the industry coming down - we have Mass Appeal offering an exclusive international screening of (yet to be shown) Word is Bond. And that's before we even talk music (read: Kano, Pusha T, Goldlink, IAMDDB and more ...).

AM: What are the pillars of DXB offerings that attendees come to expect regradless of the theme running within the year?

SD: The best in beats, kicks, design, food and vibes, all under a big blue sky in the sun. As Bobbito Garcia, our longterm guest and friend said, "there really is nothing else like it in the world." We pride ourselves on a humble and open atmosphere. The days are smooth, the parties are bumping.

AM: What is the Dubai Design District (d3) and why has this partnership been integral to your event?

SD: Dubai Design District is our home, and moreover, the city's destination singularly dedicated to to design. It's the chosen home for the region's growing collective of creatives, artists and designers - and an institution we are very proud to work with. We have been partnered with Dubai Design District for three years now, and recently signed a further three-year contract to mark our mutual respect, and furthermore, agreement to nurture the Middle East's creative culture together. If the last 3 years have been about building our brand and establishing a global presence, the next 3 years will be about nurturing and fostering regional talent We will serve as a platform to showcase our stories to the rest of the world and to connect our international visitors to the community here d3 are central to all of this.

AM: You have a number of amazing entertainers and brands that are participating this year, who are you excited about?

SD: NxWorries (presented by PUMA), King Push, Kano, Teyana Taylor (presented by Reebok), Goldlink, IAMDDB... We have such a variety of great performers it's difficult to pinpoint just one. But there's also the talks, the brand showcases, the art. Hiroshi Fujiwara (Fragment), Jeff Staple (Staple Design), Melody Ehsani, and Peter Bittenbender (Mass Appeal Records) are all speaking amongst others. Then we have the Nike basketball tournament in conjunction with Ball Above All. And Cadillac is hosting the regional debut of Cadillac X Warhol: Letters to Warhol. FRAME is a concept store bringing down some of Japan's leading brands. Then there's' a wealth of really exciting local brands, like amongst few and ANTHLGY doing their thing. And really, that's just the start of it There is a lot to see and do.

AM: Are you already planning next year's event and will there be future cities that you will bring this to?

SD: We are always cooking up plans. 2018 will be a madness - trust us on that!

AM: Is there anything else that you would like to tell us about DXB and how those of us who may not be attending can still be a part of this event?

SD: Follow us on Instagram @SoleDXB - you might not be there but it will definitely make you want to visit.

AM NOV FOOTWEAR FASHION LIFESTYLE SOLE DXB-4.jpg

Read more from the Nov Issue and see Footwear.Fashion.Lifestyle Soul DXB in mag.

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In Celebrity, Fashion, Fitness, Footwear, Lifestyle, Magazine, Music, Nov 2017, Pop Culture, Style Tags fitness, sports, musicians, athletes, Dubai, Footwear, Fashion, Lifestyle, Sole DXB, Pusha T, Melody Ehsani, Peter Bittenbender, Jeff Staple, Andy Warhol, FRAME, Cadillac, PUMA, ANTHLGY, Staple Design, Nike basketball, Japan, Kano, Teyana Taylor, Reebok, Goldlink, IAMDDB, Hiroshi Fujiwara, Mass Appeal Records, Dubai Design District, d3, Middle East, Bobbito Garcia, Visvim, Word is Bond, DMC, Run DMC, Mobb Deep, Culture, global, UK, Hip Hop, British, Skept, Stormzy, Little Simz, Chipmunk, Saatchi, Saatchi Dubai, Hussain Moloobhoy, Joshua Cox, Kris Balarite, Rajat Malhotra, Sunny Rahbar, Third Line Gallery, Conquer
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