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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect
Pictures of Michael Strahan in athleisure attire, courtesy of JCP

Pictures of Michael Strahan in athleisure attire, courtesy of JCP

GOOD MORNING, MICHAEL

July 25, 2016

Michael Strahan is a true New York icon. We had the pleasure to chat with him about his new athleisure line, MSX by Michael Strahan; where we can see him next; and how he remains on top. We also caught up with Stuart Billingham, JCPenney Creative Director for Men's Private Label for more on the collection.

ATHLEISURE MAG: - Stylish active lifestyle sounds like a great ethos for you, you’re always looking good on-the-go – what’s an average day like for you?

MICHAEL STRAHAN: There really isn’t an “average day” for me. Every day is so different, especially during different seasons. For example, during football season, I’m traveling from New York to Los Angeles for NFL on FOX. On days that I’m on Good Morning America, I wake up around 5:30am. My afternoons are always different. Sometimes I’m taking meetings with my management and production company, SMAC Entertainment and other times I’m doing activities that I enjoy, like playing golf! I’ve been spending a lot time working on my athleisure line MSX and my clothing line Collection by Michael Strahan.

AM: When did you first decide to jump into a companion line for Collection by Michael Strahan?

MS: I had a lot of fun creating Collection by Michael Strahan with JCPenney and I realized that in addition to great tailored pieces, men also need comfortable, stylish clothes that can be worn anytime. MSX by Michael Strahan is inspired by my active lifestyle and provides men trendy, functional pieces that can be worn everywhere. I call it my EveryWEAR for everywhere. And best of all, it's all priced for a great value. I'm really excited to be part of what's happening in the overall athleisure movement and I'm excited for the future of MSX.

AM: Why do you think athleisure wear has become such a movement?

MS: The way people are living these days has changed. People are on the go much more than ever before. Wearing a comfortable, yet stylish tee and pants is not for lounging, it's for living! To be able to go throughout your day and not feel over or underdressed in any situation is crucial and that's where athleisure comes in.

AM: “Everywear for everywhere,” that’s catchy, what assortment does MSX currently offer?

MS: The line offers a wide range of clothes for every part of life. The chino pants are one of my personal favorites because they can easily go from the office to the golf course. Also the Henley three button shirts, the v necks and an assortment of short options. 

AM: What is it about MSX by Michael Strahan that makes it optimal for workouts and tackling tasks of the day after the studio/gym?

MS: The breathable fabrics are made to keep you cool and comfortable all day, when they are paired with the no-chafe stitching you’ll stay comfortable the entire day.

AM: Style, comfort and performance are key for activewear, what advanced technology and comfort features does MSX by Michael Strahan have?

MS: Every piece in the line has hidden details. We have the no-chafe seam details to keep you comfortable while you are moving or the UV protection so you will be protected all day long. My favorite details are the secret pockets. For example, I’m a golfer so I wanted the chino pants to looks stylish, yet be functional. We kept the left back pocket open so you can easily slip in your golf glove between swings and included a zipper on the right back pocket to keep valuables like wallet and phone.

AM: What are some of your must-haves that you keep in your secret pockets?

MS: I keep all the essentials in my pockets - money clip, keys, and sometimes my phone…when it’s not missing! haha

AM: Run us through some of your favorite routines when you’re in the gym. Have you carried over a lot from those grueling football practices? Do you take any studio classes to round out your training?

Pictures of Michael Strahan in athleisure attire, courtesy of JCP

MS: I usually work out for an hour 5/6 days a week. I don't do the same workout I did as a football player. Now I do exercises that are more conducive to mobility and flexibility. I still lift weights, but the exercises and amount that I lift are definitely different.

AM: What are some of the jams or artists that are your go-to’s for your workout playlist? Anything new you just started listening to?

MS: I listen to Bill Wither’s “Lovely Day” every morning before work. It’s the best way to start the day! I’m a creature of habit. I like to work out to Hip-Hop. Whatever's hot I listen to.

AM: How do you stay on top of daily nutrition, what are some of you favorite meal combinations and snacks that keep you lean and mean? What is that one irresistible treat item that you just crave and enjoy?

MS: I eat a lot of fish, chicken and turkey and fresh vegetables without the butter and other things that add sneaking calories into my diet. I have protein smoothies and hard boiled eggs along with nuts as well. I have a weakness for chocolate in any form so I do crave chocolate chip cookies and ice cream, but I only indulge occasionally.

AM: You are an inspiration for work ethic across the board, what does “being 100% present” mean to you?

MS: It means waking up happy and putting your best foot forward each and every day. A good friend of mine always says “dress shoes.” It makes me laugh, but I like the meaning behind it because it’s about “putting your best foot forward…and if you’re going to do that, you should literally be putting your best foot forward". I have to remember to put away the phone and stay in the moment. That's a hard test for everyone in this age of technology, but it really helps you to stay present if you can do it.

AM: Your best-selling book, “Wake Up Happy: The Dream Big, Win Big Guide to Transforming Your Life” shares a lot of personal stories and advice for personal ambitions and going from good to great. What is a tip or two to be on top of one’s game and keep on track in active lifestyle?

Photo (P.41) courtesy of Jerry Coli. Photo

MS: I draw upon the power of positive thinking often. Developing a routine always helps to keep you on track. And most of all, just remember to encourage yourself and give yourself a break if you need it. Don't be so hard on yourself if you're not perfect because none of us are.

AM: Hello Stuart, thanks for joining us. Tell our readers a bit about your background and how you came to be Creative Director, Men’s Private Label at JCPenney.

STUART BILLINGHAM: I have been in the industry for 15 years, both in the European & US markets, working on a variety of product ranging from surf/skate, outdoor, heritage and fast fashion. JCPenney was an amazing opportunity for me to work with a highly talented team and immerse myself in a number of different lifestyles through the amazing private labels exclusive to us here, including Arizona, Xersion and of course MSX by Michael Strahan.

AM: What are some of the lines that you have been able to create with personalities?

SB: MSX by Michael Strahan was the first line I have had the opportunity to collaborate with a major personality like Michael, so this idea of working with someone who had a strong idea that they wanted to bring to life was super exciting. 

AM: How did the collaboration with you and Michael Strahan come about and what is the process that goes into creating a line such as this?

SB: JCPenney and Michael have been working together on our suiting line, COLLECTION by MICHAEL STRAHAN so it felt natural to find something to balance that – with MSX we wanted comfort and performance attributes, but we didn't want to make it feel like a performance line. We want guys to wear it everyday, to integrate each piece into their lifestyle.

(P.142/143) courtesy of Frank Jansky/ZUMA Wire

AM: How was it to work with Michael?

SB: Michael was heavily involved in the design process and showed so much foresight when it came to the product. He has great vision and is obsessed about the details like I am, so we had fun geeking out over new ideas.

AM: What are some of the inspirations behind the line?

SB: This is Michael Strahan’s second apparel line with JCPenney and we pulled inspiration from his personal style and his active lifestyle as a father and one of America’s most recognizable athletes and media personalities.

AM: We hear Michael says “everyone should get one of each,” where is a good place to begin to jumpstart their wardrobe with some core essentials?

SB: The true core of the collection comes in our performance jersey styles. Anyone can build on our tees offered in crew neck, V-neck or sleeveless muscle, all with our no-chafe seam details and quick drying technology, so you will be comfortable all day. We also have great layer-ups in fleece and 4-way stretch fabrications that offer great outfitting capabilities.

AM: What are additional styles that will be in future collections?

SB: Together with Michael, we are continuing to evolve the line with new product, and have some very exciting things coming for the MSX collection for Fall 16. Stay tuned.

Photo (144/145) courtesy of Lev Radin.

In #Athspo, #AthTribe, Book, Celebrity, Fashion, Fitness, Jul 2016, Lifestyle, Magazine, Menswear, Pop Culture, Sports Tags Michael Strahan, MSX by Michael Strahan, JCPenney, Men's Private Label, Stuart Billingham, NFL, Giants, FX, Good Morning America, New York, Los Angeles, SMAC Entertainment, Collection by Michael Strahan, EveryWEAR, studio, gym, technology, Bill Wither, Lovely Day, Wake Up Happy, Wake Up Happy: The Dream Big Win Big Guide to Transforming Your Life, football, Creative Director, designer, America, tees, crew neck, v-neck, sleeveless muscle, no-chafe seam, drying technology, fleece
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Pictures courtesy of Griffin Club LA

TAKE A DIP AT THE GRIFFIN CLUB LA

July 23, 2016

We're in the middle of summer where being near the water is an essential for fun as well as to stay cool! Adulting can be tough and even we need to be reminded of pool safety! We talked with Aquatic Director, Susanna Lubinsky Of Griffin Club LA to make sure that we all know the do's of water safety!

ATHLEISURE MAG: Why is swimming a great activity for fitness and what are its benefits?

SUSANNA LUBINSKY: Swimming is very different from working out on land. Since water is over 700 times denser than air, swimming forces your body to constantly work through
resistance through muscular contraction. This kind of resistance training is unique in that it strengthens your skeletal muscles, improves your muscular mass and tone, and builds endurance while also strengthening your involuntary muscles, like your heart and lungs. Furthermore, since swimming is low impact, you can swim at higher intensities at a more regular basis without feeling the wear and tear that some land-based workouts may cause. Swimming is also a full body workout: training the large muscles of your back, core, shoulder and arms, glutes, hamstrings, wrists, ankles and feet, as well as many small, stabilizing muscles that other workouts miss. Swimming also affects your central nervous system, your sense of balance, proprioception, cognitive functioning, as well as your cardiovascular health.

AM: What tips would you provide to those that are adults that have never swam, but are looking to include this within their routine for fitness?

SL: Have fun and explore different pathways of movements. Not all adults have to swim traditional laps in order to get the physical benefits of working out in the water. If you’re a runner for example, try wearing a weighted belt, and go jogging through the water. It’s gentler on your joints while also giving the added benefit of a massage—as you move through water, it naturally channels and swirls, creating a whirlpool effect on the muscles. Also, don’t be shy to take a class or a lesson from a swim coach. They are like personal trainers; they will guide you to avoid bad habits and unnecessary injuries.

AM: Is swimming also therapeutic in terms of assisting in reducing injuries that may have taken place from other activities?

SL: Absolutely! Since it is a low impact sport, it’s easy on the joints and many physical therapists include swimming for rehabilitation. Furthermore, you get the added benefit of mental clarity and stress reduction. Being submerged in water has the benefit of sensory deprivation—all this means is that if you’re looking for a place of quiet and calm, diving under water may just do the trick. There is new research out there that shows the benefits of floatation tanks, relieving symptoms such as chronic anxiety.

AM: What are the best foods to eat before and after swimming and what should be avoided?

SL: What’s important to note here, is that everybody is different. What works for one person may not work for another. It’s important to experiment and notice which foods work for your body. An easy rule of thumb is you want to consume simple carbohydrates before exercising, like fruit, a peanut butter and jelly sandwich, or an energy bar, for quick, immediate fuel. It’s also super important to remember to stay hydrated, which many swimmers may not think about since they are immersed in water. Feed your body post workout with a lean protein to rebuild muscle as well as a complex carbohydrate, such as leafy green vegetables, rice, or pasta to replenish sugar levels.

AM:  What are the benefits that swimming can provide?

SL: It’s an amazing lung strengthener, and who wouldn’t want strong, healthy lungs? When your body and face is immersed in water, there is greater pressure on the diaphragm and lungs, making oxygen a premium commodity. Therefore, the body learns to adapt with the pressures by optimizing the air it does take in, while expelling more carbon dioxide. This alone improves pulmonary health while increasing blood flow to the brain. Furthermore, studies have shown that regular swimmers have lower resting heart rates and blood pressure as well as greater elasticity in the lungs and skin.

AM: Are there injuries that are common to swimmers and how can you avoid this happening?

SL: The most common injury is the swimmer’s shoulder, which manifests most frequently with the freestyle stroke, and to a lesser degree with backstroke and butterfly. It shows up as inflammation and pain most often in the deltoids and rotator cuff. It is often caused by improper technique, excessive downward force of the arms, or pushing through against the onset of fatigue. 

Overtraining, unbalanced strength, such as with unilateral breathing, and the overuse of paddles can exacerbate the condition. Best prevention is make sure your swimming technique is sound. Take lessons with a qualified professional, brush up on drills, and pay attention to your body, rather than move from habituated patterns. Make sure you familiarize yourself with and incorporate hydrodynamic principles into your practice. Rest when you are tired, as overtraining tired muscles weakens the integrity of the small, stabilizing muscles. Also, it’s important to stretch the chest and strengthen your latissimus dorsi regularly.

AM: What are popular water sports that are available at Griffin Club?

SL: Griffin Club Los Angeles offers a Cross Training H20 class, a creative, fun and wet way to spice up your workout this summer. Taught by our Athletic Director Derek Capps and myself, participants are divided into 2 groups and alternate between land and water for an enhanced metabolic training experience. The land-based sequences are comprised of multi-joint movements like burpees, pushups, squats and jumps. The swimming portion will utilize a variety of strokes for an aerobic workout. Combining these two different workout methods will assure a high caloric burn both during and after the workout as well as improve overall performance. This class is suitable for all fitness and swimming levels. Griffin Club Los Angeles offers classes for children as well, including a Parent & Me swim class for children 6 months to 2.5 years of age.

Read more from the July Issue

In #Athspo, #AthTribe, Fitness, Jul Issue, Lifestyle, Magazine, Sports, Jul 2016 Tags Griffin Club LA, Swimming, pool, aerobics, exercise, muscle, trainer
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Pictures courtesy of Nastia Liukin

HER ROAD TO RIO

July 23, 2016

The Olympics™ are just around the corner and in addition to seeing our favorite athletes compete, it's also a great time to see former Olympians who have taken on new roles. We spoke with Nastia Liukin on the road during the Olympic Trials to talk gymnastics, commitment and her role as a commentator for NBC during the games at Rio!

ATHLEISURE MAG: Growing up in a family of Olympians, how did this craft your interest in the sport and how did you get into it?

NASTIA LIUKIN: Well, believe it or not, my parents didn't even want me to do gymnastics. They knew how hard it was and they just wanted their one and only child to be happy. But for me, my happiness came from gymnastics. I never wanted to leave the gym. I fell in love with the sport at such an early age.

AM: As someone who trained from an early age, how did this affect your outlook on life in terms of commitment, dedication etc?

NL: Commitment and dedication where both two major factors that helped me achieve my goals. Ever since I was a little girl, I knew I had to be committed in order to achieve those dreams. Nothing would be handed to me. I was never the strongest gymnast, so I had to work extremely hard on conditioning in order to perform a lot of the skills.

AM: What was your training like heading into the 2008 Olympic games and how did you maintain balance while you were at the games?

NL: Training heading into the 2008 Olympics ™ was pretty intense. 7 hours a day, 6 days a week (sometimes 7 days a week) depending on the competition schedule. I really didn't think or do too much else besides training, physically therapies, extra cardio or conditioning. My life revolved around the Olympics that entire year, and most years as well. But specifically 2008. 

I didn't want to look back in September of 2008 and think what if, what if I would have trained more, done more routines? Those thoughts started to haunt my mind, so I made sure to not let them creep into my mind too much.

AM: As an athlete, you never know where your career will go, since then you have created clothing lines and been a spokesperson for other brands, how exciting has that transition been and do you have other projects coming up that you can tell us about?

NL: To be honest if you would have told me that 10 years ago, I would have never believed you. I started gymnastics because I had such a huge passion for the sport. It was never to make it a career or build a brand, or even win gold medals. I loved flipping, and learning new skills. It all gave me a thrill. Now at 26 years old, I look back at everything I have done and continue to do and am so thankful for it all. But, I do have to say it hasn't all been handed to me. I feel like it’s a full-time job trying to continue doing what I’m doing with my career and I’ve had the chance to work with some amazing people in the industry that have helped shape my career into what it is now. I am working on a few projects that I’m so thrilled to be working on, but for now I have to keep them a secret.

AM: We've listened to you commentating on the Men's and Women's Gymnastic Trials and know you are doing this throughout the games, how exciting is it to be the NBC Commentator for Gymnastics?

NL: I was so honored when NBC offered me this role. To be able to continue being involved in something I love so much has been incredible. It has definitely been a learning experience and with each time we are on air, I learn more and feel a little more confident. This is now my fourth year, but there is nothing like an Olympic™ Games. So I’m extremely excited for Rio!

AM: Going into Rio, who are your favorites for the US Men's and Women's team that you can't wait to see - who should we be watching out for?

NL: Simone Biles, without question, is the heavy favorite on the women’s side. She has the chance of winning 5 GOLD medals in Rio. Aly Raisman and Gabby Douglas are trying to make their second Olympic™ Team and have a great shot. So it will be a very fun competition on the women’s side.

On the men’s side, Sam Mikulak is the favorite for the US. He is the 4 time National Champion going into the Rio and will be competing in his second Olympic™ Games.

AM: As a gymnast who has competed on the Olympic™ stage, do you share any words of wisdom to the gymnasts that you share with them when you've been traveling with them?

NL: Most of them don’t need too much advice. They are more prepared, physically than they will ever be in their lives. But mentally, it’s important to stay calm and treat it like any other competition. Also, enjoy it. It goes by so quickly, you blink and it’s over.

AM: What are you looking forward to in Rio (whether within the gymnast category or outside of it)?

NL: Definitely the gymnastics but also getting a chance to see the other sports. When I was in Beijing, I didn't get that chance to go to other events, so I’m looking forward to that. I also love trying to experience the culture of every city/country I visit.

AM: What's it like when you've been on the circuit with the gymnast as a broadcaster?

NL: Well the current group of athletes I’ve known them and even competed with most of them. So I really have to remove myself from being friends with them and just do my job as an analyst. Of course I’ve been in their shoes, so I know how it feels when someone is a little too negative or could say something that really puts you down. I feel like there is a difference with analyzing something, even if it’s a fall, and being negative.

AM:  What do you do in terms of your personal training and how is it different than when you competed?

NL:  Well it’s definitely quite a bit different now. I used to train 7 hours a day, 6 days a week. Now I workout about 4 times a week for about 30-60 minutes, depending on my schedule. I’m on the road a lot so that makes it difficult, but not impossible. I love mixing it up. Pilates, yoga, spinning, circuit training.

AM: How do you stay balanced with your busy schedule to ensure that you take the time that you need for yourself?

NL: I always make sure to take time in the morning, even if I have a busy day ahead. I like waking up extra early to have my coffee, get in a workout, even if it’s only 20 minutes. That keeps me balanced and make me feel great the rest of the day too.

AM: What's your personal style (items that you would wear when running errands, heading out to brunch and/or for a night out on the town)?

NL: As much as I love dressing up for events, red carpets and photo shoots, my day to day life is definitely athleisure wear. From the gym to running errands to brunch, I love Stella McCartney for Adidas. She’s one of my favorite designers both in the sports world and fashion world.

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Read more from the July Issue

In #Athspo, #AthTribe, Celebrity, Fashion, Fitness, Lifestyle, Magazine, Olympics, Pop Culture, Road to Rio, Sports, Womens, Travel, Jul 2016 Tags Rio, Olympics, Nastia Liukin, 2008 Olympics, gymnastics, NBC, Olympic games, training, Stella McCartney
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PHOTOGRAPHY COURTESY | Tony Horton

MOTIVATIONAL IMPACT

June 21, 2016

When you think of fitness luminaries and their famous systems, Tony Horton comes to mind without a doubt! With his innovative and successful systems that include P90X, P90X2, and P90X3, he is a household name. We caught up with Tony to talk about TH Care by Tony Horton, his new hair and skincare line, motivation seminars, 22 Minute Hard Corps, and living a consistent lifestyle. 

ATHLEISURE MAG: What does a healthy lifestyle mean to you? 

TONY HORTON: Simply, you must be very consistent with your exercise and have a purpose beyond the aesthetic, weight, scale, tape measure, and what other people say about you. It's about eating whole foods as much as possible, from anywhere between 80 - 95% of the time, depending on the individual.

AM: What are your favorite experiences training celebs and are there differences training  them?

TH: I believe that there are nuances for sure. My first celebrity client was Tom Petty and when he called me up at my tiny two bedroom apartment, I hung up on him thinking that it was my friend pulling a prank on me. Once I met Tom, it was a really phenomenal experience because I was dealing with someone who hadn't really trained consistently or in the kind of way that I was trying to show him - with weight lifting, boxing, kick boxing, and cardiovascular exercises and basic stretching. It was a 3 month experience and I went on tour with him for 3 weeks in the middle of that tour after we trained, and I think that what was the most unique about it was that it opened up the door to other celebrities like; Billy Idol, Bruce Springsteen, Stephen Stills, Annie Lennox, Sean Connery, Shirley MacLaine, Usher, and so on. The Tom Petty experience opened all the doors to being a celebrity trainer.

AM: Is being on tour with clients hard for you in terms of staying on your training schedule for yourself?

TH: My training doesn't get affected. Tom was kind enough to know that I needed some time in the day to exercise too. On tour, he's got soundcheck and reheasals so there's hours between the workout in the morning and his show where I could workout. Then there were times that we would just work out together.

AM: What's the ideology behind your famous fitness methods?

TH: My trademarked phrase "Do your best, so forget the rest," explains everything. I think that in this industry, there are a lot of people that fail because they feel like they have to compete with the past, with others or with the expectations of how it is supposed to go throughout the course of whatever program they have decided to do. My philosophy is, you just take care of the basics and don't think too much about the aesthetic change (how many push- ups you have to do and how many pull-ups you need to do or how perfect your yoga Asana needs to be). These things are causing people to have too much angst. To be consistent for the process and the lifestyle is about making sure that you do what you can and it changes from day to day. From things as unpredictable as biorhythms, lack of sleep, hydration - there are just too many variables that are difficult to track that allow you to have the perfect fitness experience. Sometimes Lebron scores 40+ and sometimes he doesn't. Even the best athletes in the world don't have the same exact performance every time and neither should we expect that from ourselves.

AM: Does fitness go hand in hand with motivation?

TH: I think you need some kind of motivation to be consistent with your fitness. If your motivation isn't as important as food, shelter, water and breathing as it should be - then chances are you won't be able to sustain it. It's not about losing weight so that you can show your friends how great you look in an outfit. It's about being able to sustain how you look for decades. When your purpose is aligned, then there is a greater likelihood that you'll make the switch and stay with it for the rest of your life. 

AM: What are your motivational weekends like?

TH: It depends from event to event. A corporate one is different than a beach body event. If it's a 4 hour excursion, it's different than a 2 day excursion. On average, most of them are a workout or two, seminar based, and we do some autographs/photos. For example, at the Omega Institute coming up June 24 - 26. It's a 2 day intensive so we break off in groups and analyze aspects of our health/fitness lifestyle. Last year, it was motivation - how do we get it, why aren't we consistent, and what are the plans that need to be in place so that we can create accountability. These were the things that were important in last year's seminar. 

This year, it focuses on food and diet. In my opinion, exercise is about fitness but most people don't realize that health is the result of the food you eat. Food is either medicine or poison. You have opportunities throughout the day - breakfast, lunch, dinner, and snacks in between that allow you to make healthy or unhealthy choices. When you make healthy choices, it seriously impacts the quality of your life, sleep, the likelihood of you getting sick and the ability for you to perform better when you exercise and for the body to recover so that you can come back the next day. That is the importance of food - it's not just exercising so that you can eat whatever or to try and watch your weight. That is about as archaic as driving around in a Ford Pinto. The goal is to be more sophisticated and to know that it's not complicated.

The Omega Institute has a session where we do a simple workout, yoga, meditation - there's three where we break off into groups to solve some of the food issues that people have. We also have obstacle courses and goofy games.

I want people to come away knowing as much new information as possible so that they can feel that they come away with how they can start over. So often, if it is a workout in a seminar, 8 out of 10 people will think that what they did was fun, but they won't apply it. Two days is almost like you're re-wiring people. That's why it works.

AM: Tell us about TH Care by Tony Horton and will there be additional products in the future?

TH: I have always been a fan of Patrick Dockry, who is the owner/creator of Ultimate Salon Professionals and I was on his TV show and part of his magazine. Out of courtesy of me doing that, he sent me boxes of his products. My wife and I loved them. One day she and I were talking and I said, "Why don't we see if we can come up with a line of products that will accomodate some of my personal needs?" Due to damaging effects of the sun, my skin and hair are dry. So, I asked him to mix a little nature and science together for my hair and skin and he did. It's been a great improvement to the quality of my skin and my hair is manageable and under control. I started sharing it with friends and they suggested that I should get it packaged. 

We came out with two products, one is called Fitness (face/skin spray) and the other is  Workout (hair/bodywash). They're unisex and we wanted to create something that was simple, effective, and traveled well for athletes and /or those that exercise a lot. The scent was important because it couldn't be too feminine or masculine. Everyone who smells it always says it's like summer in a bottle. I don't know what that smells like exactly but it's clean, fresh and warm. People love it and we're already looking at including a shaving cream within the line and a hair and skin oil that is just the bomb that we've been experimenting with. I really love this oil! When you think oil - you think greasy but this absorbs deep into the skin and makes the skin look younger and feel better. But we have to get the first two off the ground before looking at the next ones.

On Monday nights, I do a plyometrics class at my house and I wear TH Care all the time. When we're in a room, people will ask what I'm wearing and they really think that the smell is amazing. When I tell them it's my skincare, they say that they should put it on more. I let them know that you have to in order to smell good - a lot of guys who are younger don't realize that they need to maintain their skin. Doing it now will get them into the routine of taking care of themselves. You get out of the shower, dry off a bit and then slap on the lotion to go about your day. 

AM: Tell us about the fitness methods that you created.

TH: P90X was a departure from anything else that existed in the market. No one had created 12 separate discs with 12 different workouts on them. There are a lot of specific routines out there in the areas of yoga, pilates, body building, cardio etc. A lot of trainers like to just stick with what they know and a lot of them are very good, but the issue with sort of a one-dimensional myopic approach to fitness is that people will plateau. The lack of variety usually causes people to settle into a certain place. Maybe they're happy and maybe they're not. 

With P90X, it forced all users to work on their weakness much more than their strengths, due, to the extent of the variety. The offerings include: weight lifting, body resistance, core and functional, pilates, yoga, plyometrics and so on. That's always been my theme. When you look at the course of my week in training, every workout is different from the next. I try to train 7 days a week and maybe taking one day off, but I schedule 7. I need to do plyometrics. I need to do yoga. I need to do chest and back. I need to do shoulders and arms and I need to do core and functional and ski training. I need 9 days in a week but I only have 7 - sometimes I will take off a Sat. or a Wed. I usually train 22 - 25 days a month. That's how your body truly changes. 3 or 4 days a week, you're playing catch-up all the time.The days off always supersede the day on. If you only train 4 days a week, you end up with what I call, Exercise Bipolar Disorder and that's not a good thing. The goal is to be consistent with everything.

The thing I tell people on the Motivation Seminar is that I want everyone to take a deep breath and hold it. Then I never tell them to stop and people have to gasp to catch their breath. I let them know that consistency is as important as taking your next breath. This allows you to live the kind of lifestyle that I think most people want to live.

The brand new method is called 22 Minute Hard Core, and it's a big departure from P90X/2/3. P90X2 was more of a balanced functional fitness version of P90X. Many people thought it was more difficult and it was meant for those that are athletes. But it also took P90X graduates and turned them into athletes. P90X3 is half an hour because a lot of people who

bought the other two systems were not finishing the 3 month program. The half hour allowed more people to participate everyday to not skip workouts and P90X3's success rate was the best of all three.

22 Minute Hard Core is an 8 week bootcamp with a 9th that's a Hell Week that is optional. The routines are 22 minutes and from the minute they start - it goes. You sweat during routines of cardio, core spec and resistance because it is relentless and it has to be because it's only 22 minutes. It's intense with modifiers - 1, 2 and 3. You get profficient at 1 and then it transitions into 2 and then 3. The same with resistance as well. There is a modifier option that if you have Beach Body on demand or on disc, you can choose it where you only look at the modifier and are not distracted by people on the video that are at a higher level then you.

AM: How can we live in a preventive way? 

TH: I think that those things go hand-in-hand. If you are eating well and exercising regularly, then you are preventing a lot of the illness and injuries that occur to people that aren't. That's what prevention is. It's not about relying on your pharmacists and/or doctors to solve your problems through meds. It's about taking control of your life and healing thy self. It's not an easy solution, it's more of a difficult one. When we were growing up, we went from one grade to the next and for many on to college. You just did it. I'm only asking for you to work out for 8 weeks - good lord!

It's being able to understand that exercise is fitness and food is health. If you understand that those two things are true and you practice healthy eating and regular exercise, then it is a very preventative lifestyle right out of the box.

AM: How do you stay balanced?

From the outside, it may look like I'm busy as hell, but I'm not. I know how to find my own down time. Some days there is literally nothing, just emails, phone calls, doing interviews, making my bed, making sure I eat well, hanging out with friends, and working out. That's quite often, but there are other days when it's super intense. I am in the midst of development, voice-overs, rehearsals, media, and PR tours. But what I do (what anyone would do not to burn out) is that they tell the people around them that they need their down time and sleep etc. 

No one schedules anything during my workout hours. Those that know me are aware that I work out Tues./Thurs. from 7:15am - 9:00am,  Mon./Wed. and Fri. nights after 5:30pm are blocked off as well. Sat. is yoga, so don't bug me and Sun. is my track or gymnastic workout. Everybody in my life knows when these things occur and they don't plan something else there. Then I sit down and negotiate my time. 
  
AM: You have worked with the First Lady, Michelle Obama on the 'Let's Move Campaign,' are there are other organizations you're involved in?

TH: I am a real fan of Rain Catcher. They bring fresh water to people that are in Africa and Asia as they usually have to walk for miles and miles to drink mud. So the technology that they have created is amazing which allows them to have drinkable water in their own village. 

The other one is Go Campaign which is a charity foundation that started from my friend, Scott Fifer. He was an attorney and screenwriter who went on a working vacation to Tanzania and ended up in an orphanage for three weeks. These kids lived in squalor and he couldn't believe it and they were learning gymnastics. The people that climbed Mt Kilimanjaro would make donations at the tiny orphanage. Scott decided that he would re-route his entire life to help them. He's helped raise 100s of millions for orphanages in Africa, Asia, Russia, South America, Harlem, Mexico, and Indian Reservations etc. 

It's amazing work that he does as he lives in a one-bedroom apartment and drives a Mini Coo
per - he doesn't pay himself and gives all the money to the kids. He pays for schools, books, kids, instruments, shoes, etc. It's an amazing organization. 

Pictures courtesy of Tony Horton

 

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In #Athspo, #AthTribe, Celebrity, Fitness, Jun 2016, Lifestyle, Pop Culture, Sports, Trainer Tuesday, #TrainerTuesday, AM Tags Trainer Tuesday, #TrainerTuesday, Tony Horton, TH Care by Tony Horton, Go Campaign, Rain Catcher, fitness, motivation, motivational speaker, skincare, P90X, P90x2, P90X3, Ultimate Salon Professionals, Omega Institute, 22 Minute Hard Core, bootcamp, food, core, yoga, balance
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PHOTOGRAPHY COURTESY | Uplift Studios

ATHLEISURE LIST: UPLIFT STUDIOS

June 21, 2016

Uplift is a (women-only) fitness studio and female society that offers signature group fitness classes, specialized personal training, and a unique social community. Their philosophy is pretty simple, but powerful: in everything they do, they are devoted to the power of "US". They create an environment where strong women empower, inspire, and connect with each other, through fitness and in all areas of life.

Leanne Shear is the co-founder of Uplift. Before conceiving the idea for Uplift, Leanne was a professional writer and the author of 'The Perfect Manhattan and Cocktail Therapy: The Perfect Prescription for Life’s Many Crises,' and her writing has also been featured in The Nation, The New York Times, New York, Glamour, Maxim, and Men’s Health, among others.  Leanne graduated with honors from the University of Pennsylvania and received a Master’s degree in Women’s Studies and Cultural Politics from New York University.  

Uplift offers five signature classes: Endurance, Power, Strength, Sculpt, and Uplift Express, which is a sampling of the other four formats. They offer personal training tailored specifically toward a range of female demographics. The studio also hosts a number of events including retreats, day trips, career panels, love/dating  events and nutrition workshops to name a few.

Uplift was on the top of the studio fitness game for amenities from the very beginning. In its full-scale NYC studio, they offer a range of beauty products, complimentary filtered water, coffee, tea, and post-workout refeuling snacks, and often  work with strategic partners to provide juices, nutrition bars and other goodies. The LA studio is providing similar offerings.

The studio will launch a new line of apparel in early July centered in "US"/aka the Uplift Studios moniker ("FocUS on the Good"). They will reintroduce their hugely popular muscle tee with the phrasing "Strong Women Uplift Each Other".

In addition to the NYC location, they also recently opened a second studio on the left coast in the heart of West Hollywood.

UPLIFT STUDIOS FACTS

LOCATIONS:

8254 Melrose Ave LA, CA
24 West 23rd St 2nd Fl NY, NY

STUDIO OFFERINGS: 

They offer personal training tailored specifically toward a range of female demographics.

In #AthTribe, #Athspo, Athleisure List, Fitness, Jun 2016, Lifestyle, Magazine, Pop Culture, Sports, Womens, AM Tags New York, Melrose, Uplift STudios, Female Only, fitness, fitness stdio, group fitness, LA, NY, strong women, inspire, Leanne Shear, signature classes, endurance, power, strength, sculpt, uplift express, personal training, women
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PHOTO COURTESY | UnSplash

FOR THE HIKER, MAY #ATHSPO

June 2, 2016

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In #Athspo, Fashion, Fitness, Magazine, May 2016, Sports, Womens, AM Tags Griffith Park, LA, Valleau Apparel, Aleis Mera, Newton, trainers, EVian, Aqua Carpatica, Hiking, Trespass, Linea Pelle
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PHOTOS COURTESY | Mike Dunn

TRAILBLAZERS - MIKE DUNN

May 29, 2016

Athleisure Mag tapped technology icon, Mike Dunn to start our new series on Traiblazers, devoted to giving a spotlight to innovators that rock the boardroom and hit it hard in sports, and lifestyle activities while on trips or away from work.

Mike's background is truly impressive, he has more than 30 years experience scaling top technology platforms for fast-growth companies. He is currently the Chief Information Officer of VER, a leading global entertainment services company. He was CTO of TrueCar, helping them to go public in 2014. Prior, he served as CTO of Hearst Interactive Media, the venture capital arm of Hearst Corporation; Corporate CTO for Time Warner; founding CTO for Dell Online; and technology executive roles with Turner and Hanna-Barbera. Mike makes frequent public speaking appearances on such subjects as technology due diligence, the semantic web and online video technologies. 

ATHLEISURE MAG: What got you interested in outdoor activities and how often do you get to do them?

MIKE DUNN: I grew up an army brat, living on numerous bases around the world, including the West Point. I spent lots of time outdoors as a kid, since the officer’s neighborhoods on bases were pretty safe places for kids. West Point is a very wooded campus, with tons of hiking trails, so I got into hiking and exploring at a very young age. 

I try to do some form of outdoor activity multiple times a week. My favorites are mountain biking, snowboarding, hiking and surfing.

AM: What are your favorite activities and what were the difficult aspects learning them?

MD: I started surfing when I was 12. When my dad did his second tour in Vietnam we lived in Hawaii and then he was stationed there right after, so we ended up living in Hawaii for over 5 years. Normally we moved every 3 years. I took to surfing quickly and it came naturally. I loved the power of the ocean, and the adrenaline rush that came with surfing, especially big waves. I also use to ride my banana seat bike all over the dirt trails around the island of Oahu, a precursor to my mountain biking passion.

I started mountain biking in the 80’s when I lived in Los Angeles. I was playing ice hockey at a pretty high level and riding a bike to stay in shape between practices and games. LA streets didn’t have many bike lanes back then so it was really dangerous on the roads. I saw one of the early mountain bikes in a local bike shop and decided to get one to get away from cars. It was a rigid steel framed bike with no shocks and cantilever brakes, it's very old school compared to today’s modern mountain bikes, but so much fun to explore LA trails.

 

Snowboarding I picked up later in life when we moved to New England, but it came pretty easy to me, given my surfing background, so I progressed quickly. I was mountain biking from the spring to fall but only playing hockey in the winter and I was looking for something to fill the adrenaline and exercise gap.

My two boys were little and they also took to snowboarding quickly. It's a great family sport because you spend time in the car getting there, time in the cabin together and then on the lifts. We love it. All three require a lot of practice and commitment. Speed and balance are critical but so is managing progression, thus it's not about getting ahead of your capabilities. The gold medalist Olympian Ross Powers held a camp in Vermont every spring that my youngest son would attend. Ross coined the phrase “easy stylin'” to remind kids to progress with your abilities while still challenging yourself to improve. It’s a great lesson that works for all the extreme sports I love.

AM: What are some key and advanced skills and mindset needed? How long does it take to hone in on these skills?

MD: All three of these activities require an understanding of the natural elements. So being aware of conditions and your surroundings is key to your safety and enjoyment. The other important similarity is they require single-minded focus. When charging a wave or trails, you cannot be thinking about anything else.

AM: What advice do you have about learning in general?

MD: I’m always learning new things and trying to improve, both in my career and my outdoor pursuits. Listening to experts, researching and trying new ways to do things that improve your abilities, whether at work or play.

AM: What types of mountain biking do you enjoy most? What trails and courses do you love most? 

MD: When I lived in New England, I loved riding the hilly technical terrain, wet slippery rocks and roots. Now that I'm back in SoCal, it involves much more climbing to descend. I still like technical challenges,  so I do some technical all mountain trails as well as #xc. I don’t really do bike parks anymore, the rush of catching air off of big jumps - I’ll leave for younger riders. I do like going fast, so love finding trails where you can let of the brakes and go for it.

AM: How often have you had the opportunity to enjoy recreational/outdoor activities when travelling? What have been your favorite? What are on your bucket list to go do and explore?

MD: My favorite resort is Whistler. I’ve been there snowboarding, but not for mountain biking yet. I would like to go back one summer. New Zealand is a bucket list location that I’d like to visit since it’s got world class surfing, snowboarding and mountain biking.

AM: Do you measure performance, progress, and personal bests when going out and riding? What is being in the zone for you? 

MD: I track myself snowboarding and mountain biking. How many laps, distance, vertical, speed, heart rate are all great data points to understand, measure and learn. In the zone is about focus, being completely in the moment for the activity. Usually, it’s required so that you’re safe, so if you’re distracted then something may go wrong.

AM: What bikes and gear do you use and what’s on your wishlist?

MD: I ride Niner bikes. I have a hardtail steel cross country bike that’s great at climbing and can descend all, but the most technical trails. Then I have an all-mountain (#enduro) full suspension long travel bike that climbs good for its size but can descend at speed any trail except possibly a jump line at a bike park.

I use flat pedals and wear five ten shoes which I think are the best #mtb shoes made. I like gear from Alpinestars and Fox a lot so I tend to wear their kneepads, shorts, shirts and gloves. Kali Protectives is the helmet I like, their enduro model has saved me many times. Falling is a part of the sport. I also wear a helmet snowboarding.

AM: What were the best experiences you have had?

MD: A trip I took with my youngest son to Whistler years ago was amazing. Today, I get to mountain bike with him a lot in SoCal, so that’s pretty cool too.

AM: What do you love about nature, outdoor activities and adventure seeking?

MD: Doing fun stuff in nature, especially  mountains. For me it's about life-balance, escapism, seeing beautiful places with amazing vistas.

AM: What was one or two of the most breathtaking views you had?

MD: Whistler is incredible, but so is Stowe in Vermont, Sugarloaf in Maine and Tremblant in Canada. I’ve never been to the top of a mountain that didn’t have a view I loved as the prize for climbing it.

AM: Have you had any bad falls? What went through your mind?

MD: Oh yeah, I’ve had many. My favorite doctor used to tell me he’d much rather treat an active lifestyle, than a sedentary one. Most recently I endo’d on my mtb while navigating a technical section at to high a speed last summer and broke my collarbone, which required surgery to put in a titanium device. I was off the bike for 8 weeks, but started riding a stationary bike after a week to keep up my conditioning.

I’ve had to have 80 stitches to close up a gashed open thigh and over 50 micro-stitches to re-attach an ear from surfing incidents and I’ve broken my ankle snowboarding. These are fast contact sports.

AM: Who are your inspirations in recreational outdoor sports? Who would you want to share adventures with?

MD: I’ve been lucky enough to be around a lot of top riders and surfers over the many decades I’ve been doing them. Jake Burton, John Tomac and Derek Ho are favorites from each sport.

AM: Have you changed your diet to help your performance?

MD: I’ve been a vegetarian for over 35 years. I’m very regimented in what I eat and drink before, during and after any extreme activity. It helps me with endurance and recovery. I always drink a lot of water and I’m kind of a beer snob, so I never drink mass produced beer, but I do enjoy a good local craft brewed libation.

AM: Do you wear any wearables or smart clothing when riding or doing other sports?

MD: I’ve used iPhone apps to track my #mtb and snowboarding for years. Strava with a heart strap helps me understand my performance zones, plus I also use my  watch health app to see at a glance what my heart rate is in real-time.

AM: Do you see new technologies impacting the sports?

MD: HUDs are entering into goggles for snowboarding, but I don’t think I’d welcome the distraction in a sport that requires so much focus. I have a heads up display on my car and even it can get distracting. VR for trail knowledge and exposure, especially for enduro and dh makes a lot of sense. New safety technology, such as helmet designs to reduce head injuries and soft pads that get rigid on impact but don’t cause restriction during normal use are very welcome.

AM: What are some of your core principles for well-living?

MD: Live a balanced life, food is fuel but can also taste good, drink lots of water, have fun.

AM: How do you maintain work-life balance? How often do you get to enjoy adventure activities?

MD: I try to ride between 40-60 miles of mtb a week. I do this by either riding early or at night during the week and then get in two longer rides on the weekend. I try not to go more than two days without riding. My vacations are usually used for snowboarding or mtb.

In #Athspo, Fitness, Magazine, May 2016, Sports, Travel, AM Tags fitness, trailblazers, Mike Dunn, mountain biking
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Allyson Felix, 3-time Olympian gold medalist in Sprinting 

SPRINT TO THE FINISH, ALLYSON FELIX

May 26, 2016

Last month we began our Olympic coverage (Kerri Walsh Jennings, Joe Jacobi) as the Road to Rio inches closer. This month we had the chance to hang out with Allyson Felix (track and field sprint athlete and Three-Time Olympic Gold Medal Sprinter) as she introduced a new initiative by her partner, Bounty at the YMCA for "The 2016 Quicker Picker-Upper Games". 

ATHLEISURE MAG: When we talk with athletes about what their training process looks like - it's always eye opening! What is your routine like? 

ALLYSON FELIX: I love Kerri, she's so great! Well, my workouts are pretty intense. In total, I work out for about 5 hours. About 2 -3 hours are spent on the track and I do about 2 - 3 hours in the gym. 

AM: What are 3 workouts that you would suggest to get great legs like yours?

AF: When I'm in the gym, I'm all about plyometrics, which a lot of people forget about doing. I like to do Box Hops where you jump with both of your legs onto a box and then go into a squat.

A core workout is an awesome way to stay fit and Russian Twists are my go to exercises.

Finally, I'm all about the track. I think that you should always go out and sprint the straights and run the curves for a total body workout.

AM: How do you mentally prepare for the Olympics?

AF: It's about practicing and avoiding distractions so that you can  mentally prepare. I am also a major believer in visualization as it's very helpful for me to run through the race in my mind as I look at the perfect race.

Allyson Felix at the London Olympic Games in 2012

AM: What is the experience like being at the Olympics and is each appearance different?

AF: I'm nervous everytime, but it is a different experience for each one. The first one was very eye opening, I didn't know what to expect - everything was new. NOW going back a few times after that time, I am able to use the experience to be a bit calmer. You may still be a bit more nervous, but there is a comfort level there to be more effective.

AM: What's on your playlist when your training and about to hit the track? 

AF: Anything upbeat - hip hop is my go to before races and even in training. I really love Beyonce's 'I'm a Diva,' which really helps me with that transformation. I am super laid back when I am off the track, but when you have to get the job done, it helps me get into that different kind of zone.

AM: What habits do you have that change in terms of training and eating when you are closer to the games? 

AF: My stuff doesn't change too much actually. What I do in training and even getting closer, I try to keep my habits the same. When I'm eating, I eat a lot of fish, vegetables, and fruits. I don't like to have too many changes. How I am in training versus the races is the same so that I am consistent. I want to do the same thing when I am competing as for me. 

AM: Afterwards I'm sure you definitely enjoy a splurge fest?

AF: Icecream is kind of my go to! I love a good steak and just love to eat

AM: What is your track style versus when you're out and about going to brunch? 

AF: I like any detailed pieces and Nike has a lot of fun leggings and I love colorful and bright stuff - anything that is kind of unique. That's my go to. When I am out and about, I am very laid back and am a jeans and tee shirt girl. But when I dress up, I really like classic pieces - timeless pieces.

AM: When you're not training what do we find you doing in your down time?

AF: I'm an LA girl so I love going to the beach - I'm all about the beach cruiser and going into the water. I'm a homebody, since I travel so much - I like being with my family. When I have my off time, it's kind of great to do just nothing!

AM: How do you maintain balance?

AF: Balance is key and it's all about scheduling as you have so many responsibilities. I have a lot of help and an amazing support system with people that I work with as well as partnerships. 

Bounty (in addition to being her partner, but also a sponsor of the Rio 2016 Olympic Games), has been great with everything that they are doing. Currently, their initiative on social media allows people to tweet a Quick Tip. I did mine as I have a Yorkie - she's so much fun but just a little messy. So I put a little Bounty paper towel underneath her water bowl to pick up any spills. I would tweet this to @Bounty with #QuickTip and for each of those tips they donate $1 to P&G Team USA Youth Sports Funds. It's something that I believe in and is just a great way that they have partnered with me.

Throughout the 2016 Olympics, Bounty will share the best tips on their social media channels. Select winners will receive prize packs. 

I also make sure that I have some time for myself is key which is important for everything else.

Pictures courtesy of Bounty/PG + Nike

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In #Athspo, Fitness, Magazine, May 2016, Womens, Sports, Olympics, Road to Rio, AM Tags Allyson Felix, Olympian, gold medalist, Bounty, Sprinter, Road to Rio, Brazil, Bounty #QuickTip, Sports, Nike
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NO MACHINES REQUIRED

May 18, 2016

You don't always have to work out with machines! It's always a good idea to have everything you need for a total workout, while being able to tuck it all away when you're not using it. Some of our favorite items to have on hand include a jump rope that sits easily in your hands (highly suggest the foam handles), a weighted disk that can be held when you do situps to add more resistance and the versatility of a weighted bar (one of our best friends).

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In May 2016, Womens, Sports, Magazine, Fitness, Fashion, AM Tags Fitness, Studio, Studio Fitness, style, fashion
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PHOTOGRAPHY COURTESY | Tee Major

TAILORED BY TEE MAJOR

April 28, 2016

In our inaugural issue in January, we interviewed health and fitness guru, Jillian Michaels. Recently, we connected with her protege, Tee Major, who is known for his military based workout method and knew this was a great fit for our community. We chatted with Tee to find out more about his vision and method

ATHLEISURE MAG: Prior to working in the fitness industry, did you always want to work in this field?

TEE MAJOR: No. I actually had the dream of being an MTV VJ! This dream influenced my decision to choose a University on the east coast while being recruited to play collegiate football. I choose a small school with an even smaller strength & conditioning program. Fortunately, my strength coach in high school was very good and instilled great fundamentals in me early on. This knowledge, along with a desire to help others, blossomed in college and became a focus after graduation.

AM: You have modeled for a number of top fitness brands, are there any campaigns/ads that stick out as your favorite?

TM: I had the pleasure of working with Adidas on an “Impossible Is Nothing” collegiate campaign. I loved the message and the images were on numerous collegiate campuses. I had friends all over the country “spotting” me. That was great.

AM: Prior to focusing on your fitness programs and courses, how did you get involved in training military members - how did that focus the style of working out that you do?

TM: I lost a studio to a bad flood in Rhode Island back in 2010. I relocated to Boston and started training outdoors in parks. I had no money and no equipment so I had to get creative with my bodyweight routines. I was home that year over Christmas (broke again because nobody trains outdoors in the winter in Boston) and my Aunt was talking about her position as a recruiter for a government contractor. I was curious what someone with my degree could do overseas. She said, “You’re a trainer right? Why don’t you go over and train troops?” A lightbulb went off in my head and I immediately went to work making contacts to secure a contract. I guess my particular skill set and experience was enticing as I found myself on a plane to Baghdad that February.

AM: What is the Kaizen Philosophy? 

TM: Kaizen is a Japanese business philosophy that I adopted and adapted to fitness. Kaizen (Japanese for "improvement" or "change for the better") refers to a philosophy or practices that focus upon continuous improvement of processes. When humanized, kaizen refers to activities that continually improve all function and aims to eliminate waste in movement and nutrition. We take large goals like weight loss and strength gains, and break them down into small attainable goals. We then spot and eliminate wasteful movements or “muri" and make small, systematic improvements. In all, my process suggests an efficient approach to fitness that strives to increase individual productivity during the journey of self improvement. Kaizen is a daily activity and when adhered to, can enhance our performance in sport, work, and even in our daily lives. 

AM: Do you tailor the workouts differently for men versus women?

TM: Workouts should be tailored according to individual goals and level of experience. An athlete’s workout is programmed different from someone just starting a fitness routine. A dancer going on tour will train differently than a soldier going on tour. 

AM: What sets your method apart from others that may combine workouts that are done within military training as well as using your own body as a weight?

TM: I tend to focus a lot on using movements that improve force, core strength and mobility. The core is the center of mass and center of all strength output to the limbs. If you improve core strength than all subsequent scores of strength usually rise with it. What you can do with that strength depends largely on your body’s ability to effectively transfer the energy to other parts of the body. If you lack mobility, the system tends to break down resulting in a loss of force. The troops I trained were often in austere conditions with minimal resources so I also tend to focus on creating quick and efficient workouts that can be done in a small space in a short period of time. 

AM: The Athleisure Mag team was first introduced to you when we saw you on an episode of E!'s 'Just Jillian' show - how is it working with this health guru and how has it enhanced what you do in terms of your brand?

TM: Jillian is honest, sincere, and has an intense passion for everything she does. I love her aggression and desire to succeed. It’s contagious. Being around her has inspired me to create more professional content and create alliances with larger brands to expand my reach and reach more people with my philosophy.

AM: With summer a few weeks away, what workouts (or program) should we do to have great abs as we get ready to hit the beach?

TM: It’s never too late to start your journey! It’s definitely time to shred that winter weight. I would be mixing metabolic conditioning workouts with weight training like I created in my 90-day BW44 program. It’s days of bodyweight training that alternate with weight training. It’s the workouts routine I was on when I completed the “44 Best Bodyweight Exercises Ever!”. It’s not for the faint of heart!

AM: What are your ultimate power foods that keep you in shape that we should have within our diet?

TM: I eat a lot of nuts and seeds like walnuts, almonds, flax and chia seeds. Cayenne, apple cider vinegar, and garlic are also staples in my diet.

AM: Are there any projects you're working on that you can share or places that we can catch you next?

TM: I’m creating a 100% bodyweight program called “The Dirty Basics” that will be available soon at www.TeeMajor.com. It’s a 20 minute workout for beginners looking to jumpstart their metabolism and get into bodyweight training. The focus is on fundamental movements. I also toss in a few of my unique moves like the Hurricane Burpee and Plank Marches to keep it fun and challenging. I’m also going to be working on a program with TRX for use with their Tactical Box. It’s a mobile gym in a container. Reminds me of my days with the troops. It’s sick.

AM: Besides your website, are there other places that we can see you if we wish to add your workouts into our weekly plans?

TM: I created a workout called “MAX PT” on the Fitfusion platform. It’s probably the hardest bodyweight workout out there.

AM: As a trainer within Fit Fusion, how has that enhanced your visibility and outreach?

TM: Fitfusion has some of the worlds best trainers content in one place. We are now on Apple TV and ATT Uverse with more to come. To be placed on the same platform as these talents has put my face, name, and workouts in millions of households. Years ago that was only possible via TV or mail. If you could ever get all these trainers in the same room the overflow of knowledge and talent would be mind blowing. I’m happy to be a part of the rapidly changing fitness industry.

Read more from the April Issue

In #Athspo, Apr 2016, Fitness, Magazine, Sports, AM Tags Jillian Michaels, Tee Major, FItFusion, Apple TV, Burpees, TRX, fitness, sport, training, fitness guru, persona trainer, celebrity trainer, military
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PHOTOGRAPHY COURTESY | Adrianne Haslet-Davis

BEING #ADRIANNESTRONG

April 27, 2016

On April 15, 2013, terrorist attacks hit the Boston Marathon, which killed 3 people and injured an estimated 264. The stories were heartbreaking, but as is the case with adversity, it's how one survives Since 2013, the Boston Marathon continues to run every year on April 18th (which is known as Patriots Day, commemorating the anniversaries of the Battle of Lexington and Concord). Although there are many stories that emerged from this tragedy, we are rooting for Adrianne Haslet-Davis who is not only a survivor but is returning to the 120th running of this race after sustaining injuries from the tragic race day.

Athleisure Mag applauds her courage and determination that Adrianne has shown, as she continues to live her life to the fullest without limitations is such a universal story. We took a moment with Adrianne to talk about all things #AdrianneStrong from her training, how she prepares, her playlist and Limbs for Life! 

ATHLEISURE MAG: How has the training and preparation been for the upcoming Marathon?

ADRIANNE HASLET-DAVIS: Training has been both challenging and rewarding. Since I wasn't a runner before, I was going into it with an open mind and eager to learn. This allows for the small celebrations along the way, and more happy dances! Yet the challenge was using the blade itself. It took a lot of patience, and learning to lift my left knee high, getting back up after many falls, and finally able to run over cobblestones and curbs! 

AM: Everyone has a reason for running a marathon, whether it's participating, placing and/or finishing - what is your focus/reason for running this race?

AHD: My focus since putting on the blade and hitting the pavement on day one is the same as it is now, Just try it. Try to be brave enough to hit that first curb, try to increase my stride, try to kick asphalt every time. Sometimes just showing up for a run and completing it is enough. My reason for running is simple; I run for those who cannot. There are 200,000 amputees and growing int his country and so many of them do not have prosthetics. I run to raise money for Limbs for Life to give limbs to those who cannot afford them. So they, too, can dream big, walk their child to school, stand upright to kiss someone, and return to life again.

AM: At Ted X St Louis Women, you focused on Tales of a Recovering Perfectionist - how has that process shaped how you see and do things now?

AHD: Oh goodness, I still am a recovering perfectionist! I am reminded of this daily when I try something new, or even re-visit something I have done before. I remind myself that while pushing myself to do my best is important, my best, whatever that may be, is enough. I let the space between where I am and where I need to be to inspire me. 

AM: In preparation for the Boston Marathon, how do you mentally prepare to be there?

AHD: I have pictured the day every time I run. What will it be like to wake up that morning, take the ride into Hopkington, hit that start line, and go. I have tried countless times while running, for every reason possible. I mentally prepare by knowing that it is the journey, not the destination. That every step is another accomplishment. 

AM: What has running taught you beyond the health benefits that it provides?

AHD: Running has taught me to let go of daily habits that keep us indoors or behind a screen. I thought at first, “I don’t have time to train!” Yet I looked at my habits and thought, I can spend less time on my
phone, computer, and I can even run while I am traveling. No excuses. 

AM: After a run, what do you enjoy doing?

AHD: After my run, I sit and meditate. Before turning on gadgets and checking emails, social media, I just sit in silence. I think about the run, what I accomplished, those that cannot run, and how it is all for them.

AM: How do you achieve balance as you have your hands in a lot of projects and being able to take time for yourself is important?

AHD: Time to myself is key. I find the days that are most stressful to me are when I do not take an hour or two in the middle of the day to myself. If that happens, I get very stressed and overwhelmed. I love being busy and feel very fortunate to have the opportunities that I do to get my hands in so many projects. Yet sleep and a moment in the day to myself are number one priorities for me. If I have those, I can conquer anything! 

AM: What is on your playlist right now (top 3 songs) and will you be listening to a playlist for the Boston Marathon, if so what is on that list?

AHD: I have had the opportunity to speak with some radio stations that will be along the route. They have asked the same thing and will play a few of my favorites while I pass! My top songs are Matangi by M.I.A., Brave by Sara Bareilles, and Fight Song by Rachel Platten. I’m also a fan of my go to Shipping up to Boston by Dropkick Murphys! 

AM: Tell us about #AdrianneStrong as well as Limbs for Life.

AHD: #AdrianneStrong is my team name, filled with friends who will be running this year with me raising money for Limbs for Life. I have worked with them for years. It is an organization that provides limbs for those that cannot afford them. They give back hope, life, and dreams to so many. Imagine not being able to stand upright to kiss your love or walk your child to school. They give that back. Amputees are not broken. We are simply missing pieces, and Limbs for Life gives that back. 

AM: What's next after the Boston Marathon and what projects will you tackle that we can keep an eye out for?

AHD: After the Marathon, I will continue my work with Limbs for Life, until every amputee has a limb. I will also dance at an event for the Felix Organization, called Dance this Way and I will again enter competitive dancing as well. 

Follow Adrianne @AdrianneHaslet on race day!

Read more from the April Issue

In Apr 2016, #Athspo, Fitness, Magazine, Sports, Womens, AM Tags #AdrianneStrong, Adrianne Haslet-Davis, Runner, Boston Marathon, Boston Strong, Marathon, fitness, sport, 120 years, Limbs for Life
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THE ROAD TO GOLD

April 26, 2016

Last month we spent the afternoon at one of NYC's fitness meccas on the west side of NYC. KT Tape (an elastic sports and fitness tape designed for muscle, ligament, a tendon pain and relief support) debuted their new line of USA branded tape with an Olympic theme just in time for this summer's global games as we continue on towards the Road to Rio. 

In addition to presenting the tape, Athleisure Mag chatted with Kerri Walsh Jennings, a legendary professional beach volleyball player. We have seen her compete at the 2004, 2008 and 2012 Olympics with her teammate - Misty May-Treano. Together, they were named, "the greatest beach volleyball team of all time." Together they have won 3 gold medals. 

As Kerri prepares for the upcoming Olympics in Rio, she has a new teammate and has winning gold, maintaining balance and a number of exciting projects. 

ATHLEISURE MAG: You're a busy mom, training for the Olympics and have a number of businesses and spokeswork. How do you find balance and get personal time for yourself?

KERRI WALSH JENNINGS: I have a pretty intense schedule, but it came down to stop complaining and simply, get it done. Now, I get up before my kids at 4:45/5:15 am so that I can have the time to check in with myself, have a coffee, write in my journal in silence.

From the time they're up, I have 3 - 6 hours of physical training. Twice a week I have weight training, Pilates 3 times a week and then Versus with SenseLabs. This is a program that trains your brain like a muscle - I did this for the London games to prepare for it. I feel that this is an essential for me to perform at my best.

AM: How is it going to the games with a new partner and how do you prepare for this as you get closer?

KWJ: I loved working with Misty and  my new partner, April Ross and I competed in Rio in March to qualify for the Olympics. We won a silver and a gold and got our 100th team win together. When we're on the court, we work as one which is important as it takes a village to get to where we are.

We just fit and in coming back after my injury, it was a blessing in disguise as it broke us both down to a point where we knew we needed each other in order to get where we want to go. We rise together.

AM: Is Rio a family affair?

KWJ: Absolutely my family and I made the choice together to get our fourth gold medal. My three children and husband (Casey Jennings, a beach volleyball player) will be rooting along.

AM: Off the court, you launched 'Kerri', a clothing line in collaboration with ASICS, how do you juggle that along with everything else you do?

KWJ: Everything I do is all about a team. It's a great support and it allows everyone to do what they know how to do to create a positive result. I love being able to put my design elements into these leggings (seen on pg 81) which has my signature braid interwoven into the design of the pants. Working with ASICS is a really seamless process and one that I find  great to be a part of.

Kerri Walsh/Misty May-Treanor photo courtesy of Kitagaki Jr/ZUMA PRESS.com

Read more from the April Issue

In #Athspo, Fitness, Apr 2016, Magazine, Olympics, Road to Rio, Sports, Womens, AM Tags Kerri Walsh Jennings, Volleyball, Road to the Olympics, Road to Rio, Olympics, Brazil, Asics, Gold, Misty Mae-Treano, 2012, 2004, 2008, gold medals, Versus, London, SenseLabs, muscle, performance
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PHOTOGRAPHY COURTESY | Nantahala Outdoor Center

THE AQUA ROAD TO THE OLYMPICS

April 22, 2016

The road to the Olympics® is one that involves a lot of training. Many athletes train in a number of areas and the Nantahala Outdoor Center is the nation's largest outdoor recreation company in North Carolina We sat down with Olympian and spokesperson/ambassador of the NOC - Joe Jacobi. In addition to winning gold in Barcelona during the summer 2008 games, he served as the CEO of the USA Canoe/Kayak and TV sports commentator for NBC. We asked about NOC for guests coming to enjoy nature as well as a place for future Olympians to train and those heading to Rio this summer. 

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ATHLEISURE MAG: What is the Nantahala Outdoor Center?

JOE JACOBI: The Nantahala Outdoor Center (NOC) is the nation's largest outdoor recreation company. Over a million guests visit NOC annually to embark on a diverse collection of more than 120 different river and land-based programs such as learning to kayak at NOC world-renowned Paddling School, test the latest outdoor gear, and shop at its LEED-certified flagship retail stores, or enjoy resort amenities such as its three restaurants and multi-tiered accommodations.

We are also one of the largest employers in Western North Carolina and 23 Olympians, including two Olympic Gold Medalists, have called NOC home.

NOC has been recently recognized by The New York Times as the “Nation's Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic Adventure.

AM: Is this center open to the public?

JJ: Not only is NOC open to the public, it was the mission of our founders, Payson Kennedy and Horace Holden, Sr., to get our guests outside and experiencing the best that the outdoors has to offer. Whether on rivers, trails, or in the air, everything that happens at NOC is geared towards showing path into the outdoors for EVERYONE.

AM: In addition to enjoying water sports, NOC also contains opportunities to lodge here - how is that beneficial to the overall experience?

JJ: I grew up in the Washington, DC area so the noise and bustle of a big city was always present. I remember the first time I visited NOC as a teenager - that full experience of peace and quiet isn't just on the river but the way you experience evening, downtime, and rest. NOC is very accessible to many cities around the southeastern US making day-trips to our headquarters on the Nantahala River or one of the other 7 rivers which are rafter feasible but the full experience at NOC is the day AND night experience at NOC.

AM: How many Olympians have trained here and what is it like?

JJ: So we can't guarantee that every NOC guest or staff member will become an Olympian but our track record is pretty impressive.  To date, 22 Olympians in the sport of canoeing have come from NOC and this summer, we are excited to send our 23rd Olympia to the Games, whitewater kayaker, Michal Smolen, is Team USA's leading prospect for a medal a the 2016 Olympic Games in Rio. 

NOC is an outstanding venue in which to live and train in competitive paddlesports. There are incredible rivers that run year-around make the perfect practice courses for training; there is a deeply-committed and supportive community of high performance athletes; NOC provides flexible employment opportunities for athletes; and, you have 5-10 competitive events staged each year in your backyard, ranging from local and participatory events to national and international events such at National Championships or a World Championships. 

AM: Are there any Olympians that you are currently training that you are sending to Rio this year?

JJ: I guess I jumped ahead on this one! NOC is so excited to send our 23rd Olympian to the Olympic Games - whitewater kayaker, Michal Smolen, is Team USA's leading contender for a medal at the 2016 Olympic Games in Rio this summer. Born in Poland, Michal learned to paddle at NOC when he was 9 years old. Today, our aspiring young paddlers (my own 15 yo daughter included!) look up to Michal as a role model on and off the water. Michal is very giving of his time, incredibly humble, and so excited to be representing the United States.

AM: How did your relationship with NOC take place and what is your role there?

JJ: I grew up training on the Potomac River in the Washington, DC area - a Malcolm Gladwell/Outlier story of sorts with the some of the most fortuitous circumstances in paddlesports. I grew up close to the training site on the river where the world champions and world medalists practiced every day with the legendary coach in the sport. When I was just 13 years old, they welcomed me into their group. 

As I progressed and the Whitewater Slalom was added to the 1992 Olympic Games program in Barcelona, my canoe partner, Scott Strausbaugh, wanted to make a full-time commitment to our training. The DC area was very expensive so we chose to move to NOC where we could extend the length of our practice sessions, add more training sessions per day, and simply engage even more deeply in our Olympic pursuit.  

When we stepped up on to the podium at the 1992 Olympic Games as the first Americans to win gold in Olympic whitewater competition, we did so as part of the NOC community, which provided with the ideal setting, support, and leadership to excel on and off the water. 

That's what makes my current role with NOC so much fun and rewarding. I am a NOC spokesperson and ambassador. I love telling the story of our organization, our founders, the outdoors, and of course our next generation of Olympians like Michal.

AM: Will you be in Rio with your athlete?

JJ: No Rio for me this year, but we have a lot of Guest and Employee engagement opportunities with the Games here i the States, including a celebration of "Olympic Day" at NOC on June 18th of this year.

AM: Are there any milestones that NOC will enjoy in 2016 that Athleisure Mag should know about?

JJ: Not sure there is one so much as an Olympic year tends to spotlight ALL the elements of the outdoors that we serve (we were founded in an Olympic year, 1972.) On specifics, we have number of phenomenal events coming this year serving people from the high performance community to families who just want to compete together - you can check out our events here.

AM: What activities are offered at NOC?

JJ: We simply love rivers and boats in which people can propel with a paddle. Our guests choose from 8 different rivers in which paddle, raft, SUP, or float. Our Paddle School has an absolutely world class roster of instructors.  On land, at our headquarters on the Nantahala  River, we have a mountain top, over-the-trees zip line adventure include on zip that is about a 1/2 mile long - more on that right here.

Also, we prepare people via our our outdoor school for every kind of outdoor experience imaginable - not just paddling, but swiftwater rescue and wilderness medicine to name a few.

AM: Although people come to NOC for the activities, what takeaway do they get from North Carolina as a state?

JJ: North Carolina's diversity is amazing. From our shores and beaches to our mountains and rivers, the DNA of the outdoors lives in NC. My role with NOC takes me all over the state. When people see the NOC logo on my shirt, they smile, reflect, and typically share a family story about their experiences with their family and friends. It's very special to see the way NOC has touched and contributed to North Carolina's outdoor story.

The Olympics is a registered trademark.

Read more from the April Issue

In #Athspo, Fitness, Apr 2016, Magazine, Olympics, Sports, Travel, AM Tags water sports, Olympics, North Carolina, training, recreation company, outdoor, Nantahala Outdoor Center, Joe Jacobi, Olympians, Rio, Road to Rio, Michael Smolen, Team USA, Wolrd Championships, Olympic Games
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PHOTOGRAPHY COURTESY | Exhale Spa

ATHLEISURE LIST - EXHALE SPA, GLOBAL

April 21, 2016

When it comes to obtaining peace and zen, Exhale Spa unifies the need of feeling and being good with the perfect blend of its spa and fitness offerings. With 29 boutiques in 11 markets, there is something for everyone to enjoy when it comes to achieving the ultimate in luxury mindfulness. 

Since 2003, its spa and fitness boutiques are in free-standing boutiques, hotels, resorts and luxury residential properties. Guests seeking spa therapies can enjoy a number of services including massages, facials, acupuncture, nails and massages. For those focused on a total workout, there are barre, cardio, HIIT and yoga sessions within their studios.

In addition to these options, guests can have a number of well-being programs to choose from including, retreats, Thai stretching, bridal boot camp, 6 week core evolution and personal training. 

Exhale Spa has won  a number of awards that focus on  Best Massage, Best Couple's Massage, Best Workout, Best Guy-Friendly Gym Class, Best Facial, Best Yoga, Best Hotel Gym,  Best Local Spot For Pampering and so much more.

Annbeth Escbach serves as Exhale Spa's CEO and founder. It started as a focus on knowing that what people wanted within the spa and fitness industries didn't exist. By placing these components under one roof, they had the ability to create a transformational mind body spa and fitness center together. 

This idea became a reality when she reached out to her founding team members which ncludes Julia Sutton (COO). To fuse her vision of fitness and spa together, she looked no further then two of her teachers who worked at Lotte Berk Method Studio on the UES. Frank Devito (EVP, Mind Body Classes and Training) lends his expertise to the fitness portion of the experience. Elisabeth Halfpapp (EVP, Mindbody Programming) supports the spa portion of the program. 

Together, the founders continue to bring innovation to their centers while selecting the best locations. Whether you're a member or purchase classes and/or treatments a la carte, continue to check on their website and social channels to see what they have available to in their quest to, "Come in. Exhale. Leave Better."

EXHALE SPA FACTS

LOCATIONS: Atlanta, Bermuda, Boston, Chicago, CT, Dallas Hamptons, LA, Miami, NJ, NYC and Turks + Caicos

STUDIO OFFERINGS: Core Fusion Barre/Express, Core Fusion Barre + Cardio, Core Fusion Extreme, Core Fusion Cardio, Core Fusion Sport, Core Fusion Boot Camp, Core Fusion Cyclng, Power/Flow Yoga, Chill Yoga and Core Fusion Yoga.

Read more from the Apr Issue

 

In #Athspo, Apr 2016, Athleisure List, Beauty, Fitness, Magazine, Sports, AM Tags Athleisure List, Global, Spa, Pilates, NYC, Boot Camp, rest, meditation, relaxation
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PHOTOGRAPHY COURTESY | Havana Motor Club

Havana Motor Club

April 20, 2016

This month, HAVANA MOTOR CLUB was released nationally in theaters across the US. This movie is a character-driven story that follows Reynaldo "Rey" López García, Carlos Alvarez Sanchez, Armando "Piti" Munnet Rodriguez, Jose "Jote" Antonio Madera, Reinaldo "Tito" López Fernández, Saul Garcia, and Milton Díaz Cánter. At its core, HMC showcases the change that is racing down the streets of Havana. Cuba's premier underground drag racers struggle to prepare their classic cars for the first official car race since the 1959 Revolution.

During the 84 minutes of this documentary, recent reforms are presented including: the owning of property, allowance of small businesses, and greater exchange between Cubans, Cuban Americans, tourists, and other foreigners. These changes affect the lives of these racers and their families. One racer enlists the help of a Cuban American patron in Miami to bring in parts for his modern Porsche. His main competitor is a renowned mechanic who uses ingenuity rather than resources to create a racing machine out of his father’s 1955 Chevy Bel Air. Another racer ponders whether he will participate in the race or sell his motor — one that he recovered on the ocean floor from a ship used to smuggle Cubans off the island — in order to flee Cuba on a raft headed to Florida.

Meanwhile, the race itself is in jeopardy of coming to fruition due to factors ranging from its status as an elitist sport to the arrival of the Pope in Cuba. Through the experiences of these racers and their community, HAVANA MOTOR CLUB explores how Cuba is changing today and what its future holds in light of the Obama Administration’s recent move to normalize relations with the island nation.

With the success of this movie that debuted at last year's Tribeca Film Festival and a recent 

screening that we attended, we wanted to find out more about how this movie came together and chatted with the film's director and producer, Bent-Jorgen Perlmutt. 

ATHLEISURE MAG: We enjoyed the film and learning about these four characters juxtaposed against the changes that are taking place in Cuba - how did you decide to present the story in this manner?

BENT-JORGEN PERLMUTT: It was a process in getting this film created as there were a number of delays. As you saw in the film, there were a number of times when we were told that the race was happening and then last minute, it would be postponed or canceled - such as the Pope's visit. We spent about 4 months there, but there were months of delays. Even on the day that we filmed the race which was covered in the film, I wasn't really sure until we were there that it was actually going to happen!

When we looked at the amount of footage that we had amassed, 300 hours - a decision had to be made about how we tell the story. We decided that although we had followed a number of the drag racers that the best was was to bring these 4 men forward as they reflected distinct stories of where Cubans are. We have the man who wishes to leave Cuba for opportunities in the US, another who rejects the changes, a man who embraces what is happening and the one that embodies the everyday life of a Cuban who comes from a family of car fixers and is not affected by what is going on around him.

AM: We got to see a number of first hand accounts of the drag racing world, were there edits that were requested by the drivers and in filming this, did you feel safe during production?

BJP: We felt very safe during filming and we also took steps towards ensuring that, such as filming the races that took place during the day as opposed to at night. Many of the scenes where you see racing from inside the car, were due to our sponsor GoPro, which had their cameras from inside as opposed to having our teams in them during races. 

Some racers did have concerns with filming how they received their parts for their cars; therefore these parts were taken out. In addition, scenes involving gambling were also taken out. In Cuba, if you are caught gambling, you will serve 3 - 4 years in jail. We have shown this film at a number of festivals including the Havana Film Festival last December and it was met with a warm reception.

AM: Since filming of HAVANA MOTOR CLUB has taken place, are there thoughts of following up with them?

BJP: We were so fortunate to come to Cuba when we did 4 years ago to film this movie as now there are many productions looking to film in the area. Unlike Cuban athletes that have been covered in films, this movie allowed the everyday Cuban to be portrayed as well as to present popular topics that are relevant right now. There have been talks to do a spinoff documentary series on the racers as a way to know their stories a bit more. Interestingly enough, the guys are being filmed for Fast and the Furious 8 which is taping in Cuba. Anthony Bourdain has also filmed with them as well. 

AM: Since the film's production and with the current changes taking place in this country, has the state of racing changed there?

BJP: Racing hasn't changed in Cuba, but the amount of money coming into the sport has. There are racers that are now sneaking in Maserattis and BMWs!

Read more from Apr 2016

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In #Athspo, Magazine, Apr 2016, Travel, Sports, AM Tags Havana Motor Club, Cuba, Drag Racing, Maserati, BMW, sports, fitness, cars, Bent-JorganPerlmutt
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PHOTOGRAPHY COURTESY | Sole Bicycles

Havana Above the Handlebars, Cuba

April 19, 2016
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Late last summer, we attended an intimate roundtable that included a number of individuals within the travel industry on the topic of Cuba. At that time, we all discussed the ability to travel to Cuba without the restrictions that have existed for the past few decades. There was so much excitement and buzz in the room and we remember thinking about all the possibilities that would emerge by having this access as a traveler, for commerce and more.

Last month, as our President, delegates and businessmen entered the country, the reality of the having an open exchange became an even bigger possibility. 

Since the President's visit, we're pleased to share two stories in this month's issue that focuses on Cuba. Above the Handlebars, Cuba - highlights the journey that Ben and Brian, of Sole Bicycles, took days before President Obama's entry into the country as they experience Cuba from 12 - 15 hour rides on each day of their trip. They rode through the pulse and culture of this country that has been self-contained. 

Next, we are pleased to share Havana Motor Club, a movie that debuted at last year's Tribeca Film Festival and is available nationwide in theaters. The film looks at racing and how a dedicated group of local enthusiasts worked to bring this national sport back after it had been banned in the 50's.

Sole Bicycles was founded by a group of friends who loved playing an array of sports. They believed in creating a great bike that had an accessible price point and was supported by a company whose brand was built on an active lifestyle. In addition to creating a great product that served a needed function, it was essential to reflect a culture around it. 

This created a school of thought where people could purchase a bike and visit the website. This serves as a hub of content and community, which is not only about being active but giving back. They have built their following by organic growth, bootstrapped and no outside help! Yet in the midst of building this brand over the past few years, they truly

believe in a "work hard, play hard" system. Those who work within the company have enjoyed participating in group retreats that serve as inspiration for new models and styles. This could include spending a month in Bali or a week in Mexico. 

This wanderlust mindset mixed in with the need to give back creates a backdrop of organic serendipity which would bring members of Sole Bicycles team to an iconic visit to Cuba.

A friend that SB works with had been quite successful creating international bike tours which allow riders to enjoy destinations by peddling through them. Due to the success 

of these groups, he wanted to do the same monthly in Cuba and needed a fleet of bikes that could host 10 people. He asked SB to supply the bikes. 

In addition to providing their bikes, the team at SB decided that it would be a great idea for them to come along (a team of 9) to experience it for themselves. 

SB is based in Venice, CA and the team flew from there to Miami to connect to their flight to land into Havana which is 45 miles from Miami. To arrive into the city, they checked in 2 hours prior to the flight and flew into Havana and upon arrival, it took them 3 hours to get through customs in order to finally reach their destination. Interestingly enough, for the total travel time to get to Havana, they could have flown into Tokyo or a number of other destinations.

This trip was not only about seeing Cuba, but to experience it first hand. The SB team decided that they would find a place to stay via Casa Particular (like Air BNB) with a Cuban family. This way they could enjoy traditional meals and have an experience that was akin to those who were locals.

During their trip, they had a schedule that was intense; however, gave the best chance to cover the area as they immersed themselves into the trip. The team woke up at 9:30am to enjoy a traditional breakfast cooked by their host family and hopped on their bikes to move from neighborhood to neighborhood where they rode 30 - 40 miles a day. They would have dinner later in the evening, and then at 8-9pm they would get back to the tour and finish their day at 3-4am - to do it all again the next day.

These 12-15 tours on wheels allowed them to see people going about their day and the shifts from one community to the next. Ultimately, they covered a total of 100 miles and most of Havana. For some, touring the city by bike was a first; however, everyone experienced a significant difference in this city.

The SB team found that they were able to focus on their experiences even more due to the lack of being connected to the internet and the phone. Less than 3% have the internet and those who may be visiting would need to go to a WiFi park for outside access or to purchase a card/phone. It was the longest that many have been disconnected. But at the same time, it allowed them to bond even more to one another as well as their guide without the distraction of making sure to update friends, followers, fans and more in real time. 

As a country that has been self contained, it has been untouched by a number of popular and consumer culture aesthetics from style of dress, cars etc that point to the 50's. As the team was out and about, they felt safe as the crime rates are low and carrying guns are illegal.

In general, as they rode through the community, they realized that it was busy, but not too  crowded. From an economic standpoint, many are employed by the government sector and additional jobs are trade oriented Currently, there are a not a lot of private businesses. 

As a matter of fact, as the team biked throughout the city, they were surprised that it was difficult to obtain a bottle of water from corner stores, carts - something that is readily available here in a number of cities whether you live in large cities or go to small towns. The ability to stop and get something when you wanted it really made the guys realize the cultural difference between where they were and how they grew up.

This trip took place as they traveled under a "People for People" status with missionary purposes for a church group. At the conclusion of the trip, they gave their bikes to a church which would allow their missionaries to pick flowers to sell to raise funds.

During this trip, as they rode through Cuba, they had the benefit of seeing the government getting ready for Obama's visit as workers paved miles of streets in Old Town Ha

vana, painting fences and fixing other elements in a mad dash as this was a few days prior to the official visit. 

In the beginning, members of the group looked at this trip as one that would be a fun vacation that would include partying, taking pictures and more. But the impact of seeing one of the few nations that have not had open access for 60-70 years was eye opening! One noted that everywhere they went, people loved seeing their bikes that were new (as opposed to the Schwin models they noticed from the 50's). At one point in the trip, they happened to go to a cigar factory which sold Cohebas. They traded one of their bikes for a box of the luxury cigars (yet the value of the box of cigars was much higher than the bike). The universal need of having something modern and new was not lost on the team. They experienced this upgraded area as well as a number of authentic places that residents have enjoyed.

Cuba is going through a change and it is not one that will be overnight. A lot of questions remain: What do open policies mean for those that are Cuban residents? How will corporations begin to be introduced into the ecosystem (a number of properties such as Starwood Hotels has begun to create a strategy for expansion in the area)? How will Cuba balance between maintaining their heritage while integrating into a modern culture? More importantly for those who live in Cuba, what opportunities will they have to start their own businesses? 

The idea that there is a "magic switch" where overnight there is an idealized setting where people will people will be able to come to Cuba, enjoy a daquiri as they sit in an outdoor cafe Instagramming their current status, is one that will take time with a lot of growing pains as they get to where they want to be as a nation, but the world will be watching.

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In #Athspo, Apr 2016, Fitness, Magazine, Sports, Travel, AM Tags Sole Bicycles, bicycles, Cuba, presidential visit, Obama, Cohebas, Schwin bikes
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Watch March Madness games within the NCAA host cities

Watch March Madness games within the NCAA host cities | PHOTOGRAPHY COURTESY The Century, The Onion, Iowa Taproom, Urban Johnnie Bar + Grille, 21st Amendment: The Brewery Bar

March Madness

March 15, 2016

It's that time of year again with the arrival of NCAA March Madness which runs from March 15th through April 4th. We've put together a roundup of a number of bars and lounges to catch these NCAA games in the host cities. 

1st 4 Games | DAYTON, OH The Century |

1st & 2nd Rounds | SPOKANE, WA The Onion | DES MOINES, IA Iowa Taproom | OKLAHOMA CITY, OK Urban Johnnie Bar & Grille | ST LOUIS, MO 21st Amendment: The Brewery Bar |

1st & 2nd Rounds | RALEIGH, NC Tobacco Road | BROOKLYN, NY The Grand National | PROVIDENCE, RI Ladder 133 | DENVER, CO Tavern Lowry |

EAST REGIONALS | PHILADELPHIA, PA  Founding Father’s Bar | SOUTH REGIONALS | LOUISVILLE, KY Sports and Social Club | MIDWEST REGIONALS | CHICAGO, IL  Old Town Pour House | WEST REGIONALS | ANAHEIM, CA ESPN Zone | FINAL FOUR | HOUSTON, TX Mezzanine Lounge |
 

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