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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
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MELODIES OF LIFE | TOBY GAD

December 27, 2023

We're heading towards the end of the year which always makes us think of our favorite songs! This month, we caught up with Toby Gad a Grammy-winning, multi-platinum songwriter/producer who has written some of our favorite songs from Beyoncé's If I Were a Boy, Fergie's Big Girls Don't Cry and Demi Lovato's Skyscraper to name a few! We wanted to know more about how he got into the industry, his passion for songwriting, collaborating with fellow entertainers and his legacy project, Piano Diaries!

ATHLEISURE MAG: When did you first fall in love with music?

TOBY GAD: First it’s so great to be able to talk with you and thank you for having me! I started with music when I was maybe 5/6/7 years old? My parents had a jazz band and probably when I was already in my mother’s womb, I heard all of these jazz songs that they did. They had a very limited repertoire so I always felt that one day I wanted to be able to write different songs because by age 3 I knew all 30 of the songs that they played!

AM: I love that!

How do you feel that your parents influenced you as jazz artists. My great-uncle was the late tenor saxophonist, Joe Henderson -

TG: Yes! Amazing amazing saxophonist!

AM: I love jazz, I love a lot of the elements of it. How did it influence your music?

TG: My mother always listened to Keith Jarrett, the piano player.

AM: Love Keith Jarrett!

TG: The Köln Concert by Keith Jarrett is probably the one record that I have listened to most in my entire life. It’s accompanied me my entire life and it always makes me feel like home. It’s such a great record and just how Keith Jarrett just improvises. He used to start concerts by just playing one note and then taking it from there without making any plans. He’s just very intuitive and just playing in the moment and I just thought that that was so special. I try – I mean, I’m not that good on the piano. I try to do it myself too sometimes and I lose myself in the piano playing. It’s just such a beautiful feeling when you just watch your hands take you places and explore.

AM: We saw Keith Jarrett a few years ago at Carnegie Hall here in NY and you’re right!

TG: I was there too! I saw him also in Carnegie!

AM: Yes! It was such an amazing show and I felt that I barely breathed during that concert, it was transformative! It was so beautiful and I’m so glad that I had a chance to see him because I had never seen him in person but have heard his records. Such a genius!

When did you realize that you wanted to work in the music industry?

TG: My brother and me, we always had ambitions. At first we emulated our parents and they rehearsed in the living room and when they were done, we would take over the instruments and pretend that we were musicians too. Then I think at the age of 6 or 7, we started to have our own set of a few Rock & Roll songs and we would play them in the intermissions of our parent’s jazz band. When our parents went back onstage, we went through the audience and collected money. That was our first experience of, “wow, we can actually make money with this.”

AM: Exactly!

You’re a music producer, you’re also a songwriter, what’s your creative process like and where do you start in terms of creating a song?

TG: It's very much lyric driven. It's always collaborative. I usually start with a conversation with the artist and see where they are at that time in their life. Are they heartbroken, are they in and out of love, angry, happy? What’s the mood of the day? And out of that conversation, sometimes, quite often something sticks – some line.

Like with BC Jean, when she said, because she was angry at someone, she said, “if I were a boy, I would kick his ass” and I was like, “what did you just say?” She said, If I Were a Boy (editor’s note: originally performed by BC Jean and later that year performed by Beyoncé) and I said let’s get back to the studio now and write this song. That’s often how it happens.

AM: Wow!

What do you love about being a songwriter?

TG: Well, it’s the feeling of coming full circle. Like you do something that starts so small with an artist and you record it and then if you’re lucky, it travels around the world. Then you hear it on the radio wherever you go. That is an incredible feeling when people know you by your song. It’s amazing and I love that.

AM: How do you get inspired and where does that part kick off for you?

TG: It’s always the artists that inspire me. If I know that I am going to work with someone, like recently I worked with James Arthur and Tom Walker and those are voices that I love. I love listening to their voices and working with them, I really looked forward to it and it inspired me to really work hard and to create some good music for them.

AM: You’ve had so many accomplishments from 3 Grammy Awards, Grammy nominations, and so many people that you have worked with. What do you look for when it comes to collaborating with an artist? Are there certain things that a person or group has to have in order to go forward?

TG: It's always important to me that the artists are kind of their own boss, they have something to say, they are driven to collaborate and to write their own lyric with someone like me. It’s very important that the artists are part of the creative process and that the music that they record somehow feels a bit autobiographical. Then of course, the voice. I love great voices. I worked with Celeste recently and there are just some singers who I could hear it day and night.

AM: I mean, when I was prepping for the interview, realizing the work that you have been on from Big Girls Don’t Cry, If I Were a Boy, I Do – these are songs that I really love! What have been some of your favorite projects that you have been part of?

TG: I think that Love Song to the Earth has been a song that we did for the Paris Climate Accord and that was a song that just meant a lot to me. At my heart, I’m an environmentalist as well. I care for the planet a lot and that was a little contribution that we could do and I wrote the song with Natasha Bedingfield, John Shanks, and Sean Paul. We got more and more artists on it and by the end, we got Paul McCartney on it as well. Jon Bon Jovi as well as a number of other big name artists wanted to be on this song too. So that was a great experience!

AM: Well, you have worked with a number of artists, but you have also crossed over into a number of genres in music. Does the process change for you when you’re working on an EDM song versus a pop song?

TG: I think that for me the core is that you can always play it on the piano. A lot of good EDM songs start with a good vocal and from there you can explore all different directions. Now, with Piano Diaries, it’s stripping these songs back down to the bones and it’s just for the vocal performance and the really marvelous piano and maybe a little string accompaniment and then the remixes which go all kinds of places and I just have fun with them. But I think that all of these songs at their core, if you can just play them at the piano, that’s great!

AM: What led you to want to create Piano Diaries and to embark on this legacy project?

TG: Well most of my career has been next song, next artist, next session and trying to get a hit, hit, hit! This is the first time in my life that I feel like I can take a breath, look back, and reflect a little bit. I’m happy to rediscover these songs, but I feel that I wanted to record them in a way – how I hear them today and with artists of today, but then I also want to hear the bones of it. For people to be able to hear how it could sound stripped down and just let the lyric carry it. Then of course, to have fun with these new originals and then make crazy remixes.

AM: I love that! I mean, what is it like to work on something that obviously we already know what it’s like, but now having to reimagine it? Is that stressful or is it almost like a sense of freedom?

TG: There’s a real challenge for the original version with piano vocal to create something that feels new.

AM: Yeah.

TG: And to make sure that the singers perform it in a way that feels very original. Like for instance, the next single, Skyscraper, will be with an artist, Camylio a Universal Republic artist with a very strong voice and he sounds so different from the Demi Lovato version, but he kills it.

The current single, Big Girls Don’t Cry, Victoria Justice has such a beautiful soft voice on it that sounds so different from how Fergie sang it when we did that song back then.

AM: I can imagine that that is such an interesting process.

What was it like working with Victoria Justice on that?

TG: Victoria and I, we go way back! Back when she had this very popular television show, Victorious, we had a song, All I Want is Everything that we wrote and she was 17 years old. Ever since, every few years, we would get together and write more songs. We did a song, Girl Up, to empower young females around the world for the United Nations. Love Song to the Earth, she was part of that. So over the years, we kept in touch and she’s such a precious soul and I love her. We actually, it wasn’t just the song, we spent days together just having fun climbing mountains, going surfing, and going through Downtown LA and we filmed a lot of that and put it on social media so we have 30 or 40 little clips on TikTok and Instagram of us talking, asking each other questions, and doing fun things together.

AM: You have your own record label, Kite Records, can you tell me about that?

TG: Well, about 10 years ago, I started Kite Records and we had several records out. But back in the day it meant that you had an imprint and that the record company takes over. But now, it’s such a new perspective that you can do so much on social media and on your own. I couldn’t wait to restart the label and to hire a few new amazing people. Now in the first 2 days we have almost 70,000 streams which I think is incredible that we can achieve that on our own! I’m so happy about this!

AM: That’s amazing!

Obviously you’re focused on Piano Diaries, but are there other projects that are coming up that you would like to share with our readers to know about?

TG: There is a Christmas single, LITTLE HOUSE IN THE SNOW, that came out on Nov 24th with Marisha Wallace, she is a musical star and I am working with her on an Etta James musical that is still going to be a year or two in the making. We decided to do a Christmas song. We’re promoting it in London, there will be shows in the Royal Festival Hall on Dec 15th and 17th and we’re performing with an orchestra. We get to do this song and there are a few TV and radio performances alongside that and that’s also on our label. So I’m very excited about this! Marisha is such a great singer!

AM: That’s fantastic and I can’t wait to hear more about the Etta James musical as I’m such a fan of her music.

When you’re not producing, writing, or doing other projects, how do you take time for yourself?

TG: That’s a learning process and I think that I am getting better with it after all of these years. I love surfing! Right now you can see where we are.

AM: Um that’s an amazing view! We just had Laird Hamilton and Gabby Reece as our OCT ISSUE #94 cover!

TG: I saw that! Incredible! I’m such a fan of Laird Hamilton and I think that it’s remarkable that early on, he decided that he never wanted to compete, he just wants to have his own experience with the gigantic waves out there with the natural forces. I have a lot of respect for this man!

AM: Do you go to Nazaré and surf big waves?

TG: Ha! I think that the biggest wave that I surfed was maybe 6 – 8 ft! To me that is very big!

AM: We also had Kai Lenny for our MAY ISSUE #89 this year as well on our cover who is also known for surfing those really epic waves! Watching him on HBO's 100 Foot Wave was insane! There’s no way I could do that, but watching him do it is so impressive!

TG: Kai Lenny is such a trailblazer with all of the other things like Foiling, Wing Folling and what he does at Nazaré is unbelievable! He does back flips on those 100 foot waves!

IG @tobygadmusic

PHOTOGRAPHY COURTESY | Toby Gad

Read the NOV ISSUE #95 of Athleisure Mag and see MELODIES OF LIFE | Toby Gad in mag.

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In AM, Music, Nov 2023 Tags Toby Gad, Etta James, Grammy, Beyonce, If I Were a Boy, Fergie, Big Girls Don't Cry, Demi Lovato, Skyscraper, Piano Diaries, Joe Henderson, Keith Jarrett, The Köln Concert, Carnegie Hall, BC Jean, I Do, Paris Climate Accord, Natasha Bedingfield, John Shanks, Sean Paul, Paul McCartney, Jon Bon Jovi, EDM, Camylio, Universal Republic, Victoria Justice, Victorious, All I Want is Everything, United Nations, Girl Up, Kite Records, Little House in the Snow, Marisha Wallace, Royal Festival Hall, Laird Hamilton, Gabby Reece, Kai Lenny, Surfing, 100 Foot Wave, HBO
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FORCES OF NATURE | LAIRD HAMILTON & GABRIELLE REECE

November 28, 2023

We're excited for this month's cover as we have a powerhouse couple that is known for dominanting the beach and the water! We have Beach Volleyball great, Gabby Reece. We always enjoyed seeing her on a number of her Nike commercials, gracing the covers of Elle, and being in a number of shows appearing as herself. As someone who modeled, performed during her matches, is a TV personality, fitness/wellness expert and continues that passion of wellness with her podcasts, projects and is the Co-Founder with her husband Laird Hamilton with their brands that include Laird Superfood, Laird Apparel, and XPT (Extreme Performance Training).

Laird Hamilton is the ultimate waterman, pioneer in action sports (he is known for crossover board sports including being the co-inventor of tow-in-surfing, stand-up paddle boarding, and hydrofoil boarding) and big wave surfing legend! He is an inventor, author, stunt man (he performed the stunts in James Bond's Die Another Day in the opening sequence), model, producer, TV host, fitness and nutrition expert, and adrenaline junkie. His passion for wellness and nutrition, led him to him Co-Founding Laird Superfood.

Last fall, we talked with Gabby Reece and we knew then that we'd love to have her and Laird together to find out more about them, their businesses, their assortment, how they navigate their coupleship in business and their partnership.

ATHLEISURE MAG: It is so great to be able to chat with you guys! We had the pleasure of chatting with Gabby last fall and we were talking about power couples, so it’s great to have you both! As she knows, Athleisure Mag’s Co-Founders are also a couple so it’s good vibes all around.

GABBY REECE: Hello!

LAIRD HAMILTON: Well yeah, you know, mixing work and pleasure is always dangerous!

AM: It is always dangerous; it can definitely be tricky cocktail.

LH: It can be or it can be all natural!

AM: Well there are moments on each side depending on the moments we're caught in!

It’s exciting to be able to talk about Laird Superfood and the businesses that you both have together. I know that readers will be so excited as well. The last time I chatted with Gabby, we talked about her background and career. So to catch our readers up, when did you fall in love with surfing and what do you love about being an iconic waterman as you’re so talented?

LH: Well, I think that my relationship with the ocean and water happened very early. My mom had stories of me crawling towards water before I could walk. So I think that I was just drawn to water and I think that that’s pretty natural because we are water. So my kind of relationship with water started before I could remember and then my surfing, I think that I had my own board – I mean usually I had pieces of boards because in those days, there were no boards for kids. There were no boogie boards or anything like that. Usually, you got a piece of a broken board from an adult and then you made that your board! So, I always just thought in terms of swimming and surfing, that was what you did and that that was what everybody does. So if someone said, “I don’t swim,” when I was younger, I felt like saying that you don’t swim was like saying that you don’t walk.

AM: Right!

LH: Yeah, it’s like, “is there something wrong?” But yeah, it’s in my foundation.

AM: That’s amazing and what was the moment when you realized that you both wanted to launch these businesses together? How did it take place and how did you decide on who would do what?

GR: Well, in the case of Laird Superfood, well most of our businesses actually, were almost accidents. Laird Superfood was not on purpose. It was based on a drink that Laird was making in our kitchen and shared with his friends before they would train and go out in the water.

One of these friends would ask what’s in it and how much it was. One of our other friends who is the other Co-Founder, is a serial entrepreneur and he thought that if Laird benefits from it and he was feeling this, maybe we can create this for other people and so Laird Superfood was created in 2015 around the premise of Laird originally sharing something that was working for him.

LH: Yeah, and I think that our desire to have businesses had stemmed before that. I think that just being athletes and then I would kind of say, supporting other businesses as you evolve, I think that it is only natural that you would want to go into as I describe – being your own sponsor.

AM: Oh yeah!

LH: So once you build your brand to a certain level, it was like, “ok, we’ll go into business,” but like the businesses themselves came organically like Gabby said. It either came through a habit we had or some other practice that we were doing and that seemed the easiest given the authenticity. So, it was real authentic and it was not something that seemed like we were making something that was a departure from our philosophy and our beliefs which I think is really important because then everything becomes a lot easier because you’re not trying to learn how you’re going to support the business. You’re already naturally doing it.

GR: Our roles were almost an extension of how our everyday lives go. I think that we naturally have different strengths and things that we lean into and those showed up as well in the business. So on the business side, Laird is one of the gatekeepers and he is the creative and always curious and messing around with concoctions if you will.

LH: It’s like we built a house together and that can either get people to be in a deeper relationship or not be in one after depending on people’s roles. I think that it’s similar in that the businesses are similar to building a house. I’m all about the structure of it, how strong is it, where’s the drainage and Gabby’s into the aesthetics like in the situation of Laird Superfood, I’m about the function of the products. Gabby is about the flavor and the taste of it. She makes the house look pretty and taste good, it’s wonderful. I’m like, “ok, does it support me, does it do the thing and how does it all work?” Then there’s also some overlap, but that’s kind of the basis of our teamwork.

AM: Well I’m a huge fan of the Hydrate + Electrolyte Coconut Water packets and the Prebiotic Daily Greens. Those are my 2 favorites. I’m not a coffee drinker. How do you guys decide on the types of products that will be in the Laird Superfood assortment?

GR: Well, a lot of this was an extension. First of all, it’s always a commitment to the ingredients. So whatever it’s going to be – it’s going to focus on can we make this with a value, make it taste great, and still follow our guidelines for real ingredients. With something in the case of the Hydrate On the Go, and the greens they are good as there's a lot of gaps in people’s nutrition. We are huge advocates of being able to get everything from your food, that’s what we want from you. It’s pretty hard to do with the quality of our soil and hence, that’s the greens. Hydration is – a lot of times, things that are on the market are really loaded with sugars and things like that. So we thought, “ok, people are really looking for high quality hydration without a ton of added sugar. That made a lot of sense and that really stems from Laird’s deep relationship with drinking coconuts himself! He'd come in from surfing and literally cut a coconut down in Kawaii and hence, the freeze-dried coconut at the source and adding some of the minerals.

LH: And also the philosophy that the ratios in nature are perfect. When you start trying to play with those, I think that you run into trouble, so like Gabby said, I think that we implement the kind of values such as adding in whole food ingredients or food-based ingredients. Your body is more used to those things and so it’s not like, “what’s this foreign object?” It doesn’t have to pull away from and take away from your own body’s health in order to deal with it. I think that that’s one of the places in looking at areas where people are lacking in their diet. We’re looking at the convenience of it, how easy is it – you just put it in there and you drink it. We’re looking for areas in people’s lives where we can best benefit them so we look at their daily rituals. That’s the philosophy of the brand. It’s a daily ritual and you know that you’re going to have to hydrate, you know that you’re gonna at some point need some snacks. We’re going to make bars. I’m not a huge snacker myself, but people are gonna snack, so can we supply them with good things on a daily basis? Again, one of the values is if you’re doing something everyday, that you really wanna try to make that a good habit.

AM: Right.

LH: Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”

AM: It starts stacking.

LH: Yeah, there’s some stuff in there.

AM: As we’re in the fall and we’re looking towards the holiday, are there any products that are new that are going to be out?

GR: Well we have some incredible instant products –

LH: Ooo yes. So we make chai – we make Instant Chai, Instant Matcha –

GR: Pumpkin Spice –

LH: Pumpkin Spice will be the holiday –

GR: And then Peppermint Mocha.

LH: Peppermint Mocha, yes.

GR: We’ve got some grown men around here who swoon for that stuff, so the thing that I love about these products is that they’re seasonal and we want to honor that people really love these flavors and these traditions. Like it reminds them of the holidays, but we’re able to do it in a way that the ingredients are excellent and you don’t have to sacrifice that experience. So we have it in pumpkin, we have it in a lot of things.

LH: Multiple!

GR: We have it in instant products, a creamer, a bar, and our liquid creamer as well.

LH: We’re going hard after the pumpkin spice! I mean, it’s something that I really enjoy and I think that I may have eaten a few whole pumpkin pies during Thanksgiving over the years haha!

AM: What are your favorite foods that you like eating from your brand?

GR: Well for me personally, I’m not a matcha or a chai person, but our people who love matcha and chai – we have a high quality matcha and really great chai. But for me, I’m using obviously the coffees and creamers. I personally, go for the mocha, Laird is a turmeric guy.

“Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”
— Laird Hamilton

LH: Believe me, hers is not a coffee, it’s a hot chocolate that happens to have coffee in it, but you wouldn’t know it’s coffee in it.

GR: When we travel, we use our instant products. So, the instant latte, what’s great is that people who are now working in the office, all you have to do is add hot water. So, we have all of these incredible flavors and let’s say you’re on an airplane and you’re hungry, but you don’t want to eat that airplane food. It really curbs you.

LH: Yeah, the convenience of the powders, especially the instant products, makes it simple. You just get a cup of hot water. I’ll go into a lot of coffee shops where I know that I won’t be able to get a cup of really good coffee without just burying it in a bunch of sweeteners to cut how bad the coffee is. So, I’ll just get hot water and add that product to it. But the bars, the greens – Gabby is on the greens.

GR: I use the greens in the morning.

LH: All the time –

GR: I use the greens in the morning first thing. So, most of us are dehydrated in the morning because hopefully we have been sleeping for 8 hours. So, the way that I use the greens is that I put it in water first so that I can get that big glass of water which we need to do anyway. But because there’s no fillers in the greens and things like that and Laird mentioned the ingredients, your body does know what to do with it. I always feel like I’m on an empty stomach and I can just get everything in there.

LH: I like to use mine in a meal.

GR: Yeah, so, we’re opposite.

LH: Yeah, I like mine in a meal, because I’m already in digestive mode.

GR: Yeah.

LH: So, I’m going to digest and of course, the hydration products are always good after training, before training.

GR: That’s really important too for people to go to bed hydrated, especially women – hydrated. It’s hard on our hearts, literally to be dehydrated. The stress that it causes increases even more when we’re sleeping. It’s really important as a reminder in general however people want to be able to hydrate.

AM: Are there product categories that you don’t have now, but you are looking to add to the brand? Like if you had a wish me list?

LH: Well we’ve had, yeah, a list that we are considering like baked goods. It’s stuff that we have dabbled in before. So there are other areas that we are interested in. The truth is that we have a quite a few categories within what we have already to continue to develop. Because, you know, the greens, the bars, the creamers, the instant fuel products – there’s always another flavor too!

GR: And our coffees are excellent and also –

LH: Yeah!

GR: It’s been fortunate that that has been expanded so that we can add adaptogens and other nutrition into the coffee itself. So again, finding these little ways to sneak in the good stuff without compromising –

LH: We’re doing whole beans and ground. We’re already working on some samples for some instant coffees as well. We have the instant lattes, but we were also looking at the instant coffees as well just because of the convenience and I think that people really enjoy instant coffee because you get a faster absorption.

GR: Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.

AM: We can imagine. Tell me about XPT. We were looking at it in prep for this interview and there are so many things that are around that and you have an event coming up – your retreat. Our readers would be interested in hearing about this as well.

GR: So XPT is -

LH: Sort of another one of those –

GR: It’s an extension of what we were naturally already doing with our friends at our house. A very close friend of ours that we work with said, “you know, we have to figure out how to condense this and you can share it with people over periods of days.” So, XPT was born and the pillars are Breathe, Move, and Recover. We would also put in there “To Connect.” That’s the thing, you can be perfect, and move everyday all day, but if you’re not connecting with other human beings, it’s a real no go to your health and sense of fulfillment. So XPT, we have incredible people that we work with and people come and see us for 2½ days. We do pool training, breathing, all mobility, and all of those things.

LH: Heat and ice!

GR: Yes, heat and the ice.

But now, they’ll be opening up XPT sort of recovery centers so that people wherever they live, they’ve been curious about seeing the heat and ice and some mobility.

AM: That sounds fantastic! How do you guys do all of this while being partners, married, and having children?

LH: We still don’t know if we’re going to survive! Right now, we’re just holding on.

GR: Like yesterday, we had a bumpy day yesterday –

LH: I had a bumpy day!

GR: You could just feel – I mean it’s we, it’s collective. You can feel that you have so much going on that maybe in Laird’s case, he’d rather and not be away from his family, but he’d rather be surfing or out in nature and not be running around on a freeway. For people like Laird, that takes a real toll on him. So it’s just – you know what it is about any relationship? How does each person get to satisfy their own sort of mission and calling and then how do you bring that together? But also how do you go about putting your children first and simultaneously still have that conversation about what you need. It’s just a dance.

“Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.”
— Gabby Reece

LH: Well, I think that, listen, we both have a certain work capacity so we have a certain volume of work that we’re capable of doing. When you take care of yourself, you eat well, and you train hard and you have good community and relationships and get along, you expand your capacity. So now, you can even handle more volume and then if you’re cutting out a lot of stuff that is unnecessary and you’re not putting in a lot of time –

GR: We say no. We say no a lot.

LH: Then if it’s not important to you, then you’re not concerning yourself with these things that would take up the volume. I think that that allows you to go in and to be more productive.

GR: Yeah.

LH: And then a lot of it is the quality of the the work too. I mean you could just take any one of these situations and put all of your focus in on it, but more isn’t always better right?

AM: Absolutely.

LH: It’s like having that high quality impact and then shifting to the next thing. I think that both Gabby and I by the nature of our careers have had to be very versatile and do a plethora of different things in order to survive. Then it almost becomes how you are. You know, you’re interests are such that you need that stimuli to keep you going and so in a way, for me, we wouldn’t be – we couldn’t not be doing it like this. This just seems natural and from the outside, you might be saying, “how do you do all of that stuff?” But you know, again it has to do with the fact that we have worked our way towards this. Gabby will say about our children, “that they’re such troopers and it’s amazing!” I go, “yeah, but it’s like we trooped them.” We took them and included them in the way that we have navigated our schedules and we’re the same way. We’ve been doing all of this stuff, flying around, we’ve been dealing with all of these things.

GR: We used to step on each other’s toes occasionally. And you’re always learning.

LH: Always.

GR: There are phases and chapters. So being adaptable and I also know that this is cliché, but it's about the best that you can in occasionally being able to get that distance so that you can appreciate either your life, or the problems that you’re solving, but also your partner and the fact that like on the days that it’s crazy, you go, “and everybody’s healthy!”

AM: Exactly!

GR: It’s just trying to constantly recalibrate and everybody talks about gratitude, but really to find ways to feel that and to experience it - it really makes everything easier!

LH: Yeah! And well getting sleep! Yeah – you know just pull it back for a second.

AM: Yup!

LH: Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.

AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!
LH:
Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.

AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!

GR: Thank you so much!

LH: Absolutely and what do we say, Aloha!

IG @gabbyreece

@lairdhamilton

@lairdsuperfood

@xptlife

PHOTO CREDITS | FRONT COVER Philip Dixon | PG 16 - 33 Courtesy Laird Hamilton + Gabby Reece | PG 34 + BACK COVER Anne Menke |

Read the OCT ISSUE #94 of Athleisure Mag and see FORCES OF NATURE | Laird Hamilton + Gabby Reece in mag.

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63MIX ROUTIN3S | LAIRD HAMILTON

November 14, 2023

Read the OCT ISSUE #94 of Athleisure Mag and see 63MIX ROUTIN3S | Laird Hamilton in mag.

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PHOTO CREDIT | Phillip Dixon

ATHLEISURE MAG ISSUE #94 | LAIRD HAMILTON + GABBY REECE

October 31, 2023

In this month’s issue, our front and back cover story is with Pro Beach Volleyball Athlete, Gabby Reece and Ultimate Waterman, Co-Inventor of Tow-In Surfing, Laird Hamilton. Both have been models, TV personalities, producers, etc and are Co-Founders of Laird Superfood. We talked with them to find out more about Laird Superfood as well as XPT, products that they are focused on as we continue into fall and holiday, and how they balance their coupleship with the work that they do. We also interviewed the first African American principal at ABT, Misty Copeland. She talks about the sport, how she uses her platform to amplify ballet voices, and more.

This month, we have a number of culinary stories that we're so excited to share with you. We covered Food Network's New York City Wine and Food Festival presented by Capital One. We give you an inside look on the events we attended as well as including interviews we have with Chef Brooke Williamson (Chef/Owner - Playa Provisions), Chef Antonia Lofaso (Chef/Owner - DAMA Fashion District, Scopa Italian Roots), Chef Andrew Zimmern, Chef Robert Irvine, Chef Philippe Chow (Chef/Owner - Philippe by Philippe Chow), Chef Franklin Becker (Chef/Owner - The Press Club Grill), Chef Alain Allegretti (Partner Culinary Director - Fig & Olive), Chef Alez Guzman (Chef/Owner - Archer & Goat). We also cover the Concorde Hotel as they were a great partner in this story as we enjoyed a staycation there while covering this food festival.

Our food coverage continues with Hortus NYC in addition to this month's The Art of the Snack which brings the Hamptons to the city, Sagaponack. This month's Athleisure List comes from Paros Tribeca which makes you feel like you're enjoying a Grecian getaway, along with Seasoned Vegan which has opened recently in the East Village. We also caught up with Gaby Dalkin who is known for her take on food to tell us a bit how we can prepare for holiday entertaining as the season is around the corner as well as her latest cookbook. We also talked with Doreen Winkler, a noted sommelier who will bring orange wines to her 2nd Annual Orange Glou Fair. We talk about her boutique, her passion for orange wines, the event, and mroe.

This month’s 9PLAYLIST comes from EDM DJ/Producer, Miley Cyrus. Our 9LIST STORI3S comes from EDM DJ/Producer, Honeyluv and from DJ/Producer/Rapper/Singer/Songwriter, Jesse McFaddin. Our 63MIX ROUTIN3S comes from icons Laird Hamilton and Chuck Norris.

Read the OCT ISSUE #94 here.

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In AM, Editor Picks, Oct 2023, Athletes, Food, Sports, Travel, Ath Mag Issues Tags Pro Beach Volleyball Athlete, Gabby Reece, Laird Hamilton, Surfing, Sports, Athlete, Co-Inventor of Tow-In Surfing, Waterman, XPT, Laird Superfood, Misty Copeland, Food Network New York City Wine and Food Festival presented by Capital One, Chef Brooke Williamson, Chef Antonia Lofaso, DAMA Fashion District, Chef Andrew Zimmern, Chef Robert Irvine, Chef Philippe Chow, Philippe by Philippe Chow, Chef Franklin Becker, The Press Club Grill, Chef Alain Allegretti, Fig & Olive, Chef Alex Guzman, Archer & Goat, Concorde Hotel, Travel, Hortus NYC, Sagapinack, Sagaponack, Athleisure List, The Art of the Snack, Seasoned Vegan, Paros Tribeca, Miley Cyrus, Jesse McFaddin, Chuck Norris
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WAVES OF CHANGE | KAI LENNY

June 26, 2023

This month's cover is with 8X standup paddleboarding (SUP) champion, and accomplished legendary waterman, Kai Lenny. He has mastered big wave surfing, windsurfing, bodysurfing, hydrofoil surfing, kitesurfing, SUP, prone paddling, and more. Where there's water, he's there enjoying all that the elements can give him as he utilizes his athleticism to navigate it. He's known as a hydrofoil surfing pioneer and was one of the first wave riders to self propel himself into a wave, ride it, kick out, pump his foiling gear back in the sea and then catch another wave! He has had a number of accolades from winning the WSL Men's XXL Biggest Wave Award and the Men's Overall Performance Award in 2019, in the same year he was inducted into the Surfer's Hall of Fame and named Surf Industry Manufacturers Association's Waterman of the Year, in 2020 in addition to winning the Men's Wave of the Day, Team Champions trophy at the Nazare Tow Surfing Challenge at Praia do Norte and also received the Biggest Wave and Performance of the Year at the 2020 Big Wave Awards to name a few.

We caught up with Kai while he was in Bali to talk about how he became a waterman, his career, his partnerships and the projects that he's working on from the Life of Kai to his focus on sustainability.

ATHLEISURE MAG: When did you first fall in love with the ocean?

KAI LENNY: I think that the ocean – I feel like it was just in my veins when I was born because it comes down to the circumstances of where I emerged into this world which was in Hawaii, in Maui, to loving parents that had a real passion for the ocean. When you’re that young and you’re just kind of taking in basically the world that your parents have created or that you’re a part of, you end up becoming your environment. I knew no better then to have a love for the ocean because the culture of just being in Hawaii and it was like being outside, just playing in the waves and riding in the wind – that was just normal. My love, I think it was there before I even knew. I mean in the description, I knew that my parents loved me and I knew that I loved the ocean. That was how I found and felt loved.

AM: When did you decide that you loved doing all of this, and that you wanted to take those passions and make it into a career?

KL: You know, pretty much early on! Obviously, there was no social media back then, you had DVDs, VHS tapes, magazines. My super heroes to me were not comic book heroes, because I actually have real life ones that were these incredible athletes that surfed, wind surfed, kite surfed, rode giant waves because the people that I was looking at in the magazines and in the movies, because I was able to see them also in person, because I was growing up in the mecca of watersports, it really was something that I immediately wanted to do! I remember when I caught my first wave by myself when I was 4 years old, it was like, that’s what I want to do for the rest of my life. I don’t care what it takes, I just want to be able to do this. It’s just that my life has just evolved in that direction. I’m totally living the dream right now!

AM: We love to hear that!

As a waterman, you have mastered so many modalities from being a wind surfer, SUP, and more! Why is it important for you to be this versatile and to use the water as such a big canvas?

KL: I just think that I looked at a waterman and a waterwoman as being somebody that can do anything in the water – ride waves from 2ft to 100ft, also being able to go below the surface of the water and to be a fish in a way! So, the ocean really is a place that can provide everything for somebody to survive and to live and to enjoy. I think that that is really a testament to ancient Hawaiians and how they sort of figured out one of the best ways of living life and their whole culture was surrounded by the ocean and not only – very few cultures in the ancient world allowed time for leisure and play and fun. The Hawaiian culture did that so kind of just taking what the ancient Hawaiians did before and fortunately, we live during a time of modern advancements and technology so that all of the toys and the fun equipment evolves and there’s more opportunities to see sort of a different face of the same sort of book or cover. You can ride a wave 50 different ways and it can feel like 50 different experiences, but the spot is the same exact one. So it’s all about perspective and how you come into it and at the end of the day, it’s about riding waves, riding wind and having fun and making the most of our time on this planet!

AM: Well, do you remember your first big wave or what you felt at that time was your first big wave?

KL: Well I mean, going way back, I think that waves are relative you know? When you’re I don’t know, 8 years old and you’re riding a 15ft wave, that’s a big wave! My first wave when I was 4 years old, by today’s standards, it would have been maybe chest high for me now which is very small! But when you’re 4 years old, and you stand less than 2 feet tall, it felt like a giant wave! I think that that’s what I love about surfing and what I love about wave riding in general, everyone is a big wave surfer in a way. You only discount yourself as a big wave surfer when you start comparing yourself to others. Because there is always someone out there who’s going to ride a bigger wave probably. You know?

AM: Right!

KL: It’s not something that you can get in on any given Sunday, there’s a bit of luck involved in getting the single biggest wave, but I have always found that at a certain point, above 50ft, it all just feels the same. It just feels gigantic. But yeah, my first legitimate big wave which would be my career starter was when I was 16 years old and it was at Pe’ahi also known as Jaws, on Maui. It's the Mount Everest of big wave surfing, the best big wave in the world with my heroes, Laird Hamilton, Dave Kalama – they took me up there for the very first time. I was riding a hydrofoil board, but back then it involved snowboard bindings and so the consequences were extreme, but that sort of was the first day of my big wave career and so I have been surging giant waves every single year since!

AM: If you had to choose, what is your favorite watersport?

KL: I think that that is a really difficult one, it’s like, picking a finger for me, you know? It’s like, which one would you want to chop off, you know? I sort of like all my fingers, but you know at the same time, trying to describe the sensation of these sports, is like trying to describe to somebody a color that they have never seen. It’s hard to explain as each one in their own way is very special and unique and in the right conditions, that sport that I would be doing is my favorite in the entire world. Sometimes when you try to force a sport and not in the right conditions, it can still be fun, but it’s not like when the conditions line up. If I considered myself an ocean mechanic, and I had a tool chest of all of these different tools, one wrench is not going to help me fix the entire car necessarily or work on the entire car. So, it takes having many tools to kind of get to the point of riding the wave in the best possible way that I could imagine.

But that being said, if I could choose at this point, the most ideal condition to be in, it would be the culmination of every single sport that I do which is riding a giant wave on a tow-in surfboard going 55 miles an hour – I think that that sport is born of every sport that I do on a daily basis and it’s the type of sport that doesn’t happen every single day. You only get a handful of times per year to participate in something like that. So that’s like the pinnacle or the culmination of every sport that anyone has ever invented in the water.

AM: Wow!

You have competed in a number of tournaments, you surf the unsurfable, and you have such legendary status, what drives you to continue to do this?

KL: I guess beyond the desire to win competitions or to get another sponsorship deal or whatever, it’s the love of actually doing it! I often think that if I lost all of my sponsorships and I couldn’t be a professional surfer or athlete, I’d probably just be working a regular job as hard as I could so that I could literally go do exactly what I’m doing! I don’t think that I would have the opportunity to be able to do the extent of what I do at the frequency, but I pinch myself everyday that I am able to let my mind and imagination go wild! People support me to be able to go do this. It almost feels like I’m cheating at something in life! I try to just work hard every single day to make it happen. It’s something that I would do no matter what. Even if I had all the money in the world, I was the richest person on Earth, my actual life probably wouldn’t change that much. I’d probably not be on social media much and I’d be surfing even more. But for the most part, I’d be riding the same waves and doing the same sports.

AM: Do you have any routines that you do before or after competitions that are always your go-to’s to get in that mind set?

KL: I always try to go to the basics, I try to go to my foundation which is not thinking about the result. Obviously, I know the result that I want which is to be #1! Sort of less about like, comparing myself to others and I always feel that if I put in my best performance, I’m going to win and I don’t necessarily need to compete against anyone because surfing, and the collective surfing sports, are judged so it’s kind of a subjective view and you can ride the way that you want to ride, but at the end of the day, you kind of have to conform yourself to what the judge is looking for. That’s just the art of the game. If you’re playing a game of chess, there's the way that you want to play and then you’ve got to do what your opponent is giving out and you sometimes have to consider your opponent is the judge too. You’re kind of doing a dance with the judges to kind of get their approval.

I think that for me, the lead up to an event, it’s all about doing everything that I can, all of the training, all of the hard work, so that when the day comes, I don’t have to worry. I can fall back on my training rather than feeling like I didn’t do enough. I would say that the categories are, physical training, mental preparation, and then making sure that my equipment and the technology that I got is the best possible stuff that I could be riding. When all of those align, you kind of just have to see what happens. Most of the time, you can come out on top when you do it right.

AM: What is a typical day like when you’re surfing? How many hours a day do you surf?

KL: Before children, probably 8 hours! Now that I have kids and they’re really young, it’s a lot less because obviously, daddy duties and all that! I would say that now, I’ve become a better athlete because of it. In a way, in the past, I would overtrain. I would spend too much time in the water and my body would get fatigued and mentally, I would be drained. It’s pretty intense to be in an environment of these situations, but also just being out so often and pushing your body and never getting a rest day, that also holds you back! Less time on the water has actually meant that I have gotten better, faster because resting is actually training as well. Resting is just as important as lifting really heavy weights or doing your sport. It’s about finding a balance. You can’t be resting too much and you can’t be overtraining.

In a perfect world, I would be out there 100% of my time, but that’s just not the world that we live in!

AM: Clearly, surfing is a total body workout, but are there other workouts that you do either in the water or out of the water to maintain your physique?

KL: Absolutely, you know, it’s difficult when you’re traveling, because you’re just adjusting to time zones and you’re probably spending more time in the water then you have the ability to go to let’s say a gym. The types of gyms that might be around, they may not be existent in the surf world because of the remote places.

When I’m at home, my training routine is to get in the ice bath before bed every night to kind of recover. I have a hyperbaric chamber that can kind of cut down a rest day from 2 rest days to just 1 rest day. Doing hot and cold which is going through a sauna to the ice bath is very important. That’s just on the recovery side of things. I would say, that as far as training and beyond getting the workout in from being in the water, it’s going to the gym and doing different kinds of exercises and working out and actually doing enough heavy lifting with some heavy weights. I would say that it’s not about stiffening up because most people think you have to be as flexible as possible and that’s really important, but you don’t also want to be too flexible because you can actually break joints in the occupation that I participate in. So, it’s building up the muscles around the knees, the VMOs (vastus medialis oblique muscle), strengthening the shoulders, the hips and being able to handle the power of a big wave that crashes onto you. I do that 5 times a week, also going on trampoline training to get bare awareness. That’s a great workout and no more than 30 minutes will do the job! Underwater pool training, so carrying weights underwater and holding your breath simulating a big wave wipe out. It’s hard to – it’s difficult to do all of those things in one day. Depending on the season and depending on the time, you can be very well trained if you play your cards right. They’re all fun activities to do anyway.

AM: What competitions are you focused on for this year that you’re excited about?

KL: So right now, it’s a bit of my off season at the moment. Winter has passed in the Northern Hemisphere and typically, my biggest events are in the winter. But now that we’re in the summer, there’s a lot of opportunities to do some events.

Of course, every event you enter, you want to win. At the same time, my focus is right now riding big waves. One of the races that I want to do is Molokai 2 Oahu which is between one of the most powerful deadly channels in all of the Pacific. I’ve won it 4 times now across different disciplines from SUP to foiling and I’m going to go on a hydrofoil again this next year. That’s a really great test to see where your endurance lies. It’s in the middle of the summer. It’s July 30th, the last Sunday and that’s a good testing block for winter. Because winter is not too far off after that. In between there, if there is a fun and exciting event, I’ll enter. But right now, it’s about the winter time events.

AM: That’s incredible.

It was really enjoyable to watch the first and second season of HBO's 100 Foot Wave which can be seen on Max. Why did you want to be part of this show and what drew you to it?

KL: Well, it’s really cool! I was really honored to be on the 100 Foot Wave show. That being a show that recognized big wave surfers to a mainstream audience when our sport is typically reserved, or at least endemically for who’s riding what – I think any big wave footage that makes it to the mainstream, no one can tell who’s really going down the wave because we all look like specs. I wouldn’t say that I wanted to be on the show, so much as they sort of chose me. I was really grateful for that. It’s not something that you could really force unless you produce the show yourself or someone comes to you. The show wasn't about me, but I was able to be part of it and you know, that legendary figure, Garrett McNamara, is leaving an indelible mark on big wave surfing. His story is unique and special. I’m glad that people are enjoying it. It’s just bringing more eyes to this incredible sport.

The truth of the matter is, riding big waves is probably the most dangerous form of surfing and it’s typically also where maybe, people have the least amount of resources to do it – to support it. The stories that come out of big wave surfing, I’m probably the most successful big wave surfer, but there are so many guys and girls who work hard jobs during the summer months so that they can go surf giant waves in the winter and spend all of their money. It’s really a nomadic, mountain man/woman – it’s just so hardcore and those show really shines a light on the hardest working people in surfing.

AM: What is it about Nazaré that you enjoy being there?

KL: I think that Nazaré is a freak of nature. It’s the perfect combination of monster waves meeting in Europe. I think that if you saw the show, it’s a wave that’s hidden in plain sight. I mean, it was only surfed in the late 2010’s and that’s just kind of incredible because big wave surfers are always looking for the biggest waves in the world to ride. It just so happens that there was one in Europe and in Portugal, a surf rich country that it just came at the perfect time for this town where society and everything it dipped in to, the world supply chain and the small fishing village which once was supported purely by fisherman – it was a dying town. When the surfing world converged into this incredible place, it definitely brought so much new life that the town is now as well known in Portugal as being a fishing village as well as one of the most renowned big wave surfing destinations on planet Earth! It attracts tens of thousands of people per day to go watch these magnificent monster waves. Vertically, they're some of the tallest waves on the planet and some of the most challenging surf that a big wave surfer will encounter. It’s just that the story of the town itself, in a way, is far more interesting than even the waves that are being ridden out there now. It is the one place on Earth that you can go as a big wave surfer and be recognized by people! Most of the time I feel like as a big wave surfer, you’re kind of like moving silently in society before you step outside of the bubble to go ride these monsters out in the ocean. There, it’s a real unique place, and I look forward to going back every year and I count my blessings that I come home safe. Most recently, we had a friend, Márcio Freire, that died there and that was the first death in modern big wave surfing at Nazaré and it was tragic because he was a pioneer and it just goes to show you that no one is safe. You can go and get really unlucky. You just have to put yourself in the hands of a higher power and if you really want it, you have to commit.

AM: Last year, you released your movie Pe’ahi. Why did you want to tell this story?

KL: That film Pe’ahi, was really inspired by part of my life story, partly my director’s life story and I think you know, truly trying to shine a light on the realities of Hawaii, I would say that it’s a yin and yang. On one side, Hawaii gives you the greatest opportunities to become somebody and to do something great. I don’t know if you watch American Idol, but Iam Tongi just won and he is the testament to exactly why we wanted to make this film.

Coming from humble beginnings on the east side of Oahu to being at the very top, I’d say that our film really lines up with his story because that’s a real Hawaiian story. If you play your cards right, you're passionate and you love what you do, you can become the greatest because everyone is looking to Hawaii at all times. But, Hawaii in some ways, is like a third world country. There's a lot of poverty, there's a lot of homelessness – on one side, there’s this billion dollar tourism industry and there’s also locals who can barely afford a tent. Cost of living in Hawaii is just outrageous, especially for the ones that generationally, have been born and raised there.

Instead of just feeling sorry for ourselves, there was this need to try to make a film that would inspire kids who do come from the most humblest of beginnings to go all the way to the top and to be the best at anything that they want to do. Surfing was just a natural vehicle to carry the story. It’s a story of hope and perseverance and working hard to get to where you need to be. It’s just wanting to tell that story that we always knew existed, but that not a lot of people outside of our community, knew existed.

AM: Tell us about the Life of Kai? How did this come about? You’re in your 3rd season which is amazing!

KL: The Life of Kai is basically, adventures that I’m very lucky to partake in. It’s about the people that I’m meeting along the way. It’s not just about showing my best moments, but showing – I wouldn’t say the struggle, but the uphill battles to get to the ultimate goal and if you want to do anything amazing in this life, there’s always going to be a lot of work that is going to need to be put in. There’s going to be the ups and the downs. It’s showing that with perseverance, you can overcome any obstacle and you can do fun stuff and that’s kind of like the whole idea behind the series. I’m sharing this adventure and at the end of the day, it’s about inspiring the next generation and most importantly, being able to entertain people too, you know and letting people be able to takeaway what they want from the show. Not necessarily trying to sell them on anything – not that they have to be a surfer or ride giant waves. If they can see the passion for what I like to do, hopefully, they can translate that into what they want to do.

AM: As passionate as you are about the sport and what you do, you’re also vocal about the oceans and beaches. You’ve partnered with A New Earth Project in this effort. Can you tell us more about this?

KL: I’ve been given so much from the ocean that it only feels like my responsibility to give back and raising awareness is always great! We’ve done so many beach cleanups. It’s only the tip of the iceberg. What I really love about working with the A New Earth Project is that it's not just about bringing awareness, it’s not just about cleaning up beaches and rivers, it’s actually about going to the source of the solution and A New Earth Project is part of Atlantic Packaging which is located on the East Coast. Their whole goal is to change the plastic wrapping that goes around every soft drink or soda that is shipped around the world into something that is environmentally friendly. That company is working on ways to produce product that is not going to affect the end user in any way. The end user won’t even see a change, but behind the scenes, I think that that is the only way that we can save our oceans from plastic pollution. Not trying to get people that don’t really have a real relationship with the ocean to change, why not just change the stuff that has been delivered to them. They can still enjoy it the same way and that’s sort of the thought process.

So this trip that I came to Bali was inspired by A New Earth Project. Bali is one of the most beautiful places on the face of the Earth, but it is plagued with trash when western society reached these islands, everything before that was wrapped in banana leaves. Plates were made out of banana leaves, wrapping food was in banana leaves and traditionally, you’d throw the banana leaves into the river because there are so many rivers here and it would flow down into the ocean and it would biodegrade. It was really a cycle of this place, a cycle of life in Indonesia. Without educating the locals and the public here that plastic will stay for 1,000's of years, there just seems like there is no education behind that. So being able to come down here with A New Earth Project, we got to link up with a lot of local groups that are working to basically educate the people and to kind of figure out a way for waste management. Any plastic that does end up being produced is never going to end up being net zero, can be picked up. Because there is no trash service like we have in the states. So it’s trying to find solutions that help these people and help the environment. We ended up getting in one of the most gross rivers that I have ever been in in my life because they have these nets that catch all of these plastics and we were just loading up bags. That was a real eye opening experience because every time that you travel to a beautiful place like this, I never want to feel that I am just here to take their waves or to take advantage of anything so it really felt good to at least clean up an entire river for the surrounding people that make this place so special.

AM: That’s really amazing to hear!

Travel is such a big part of what you do. Where are your favorite places to go and what do you do when you’re not in the ocean?

KL: Yeah so, of course, my “vacations” are going to waves! My family vacations are just one tropical place from Hawaii to another! Here we are in Indonesia! Truly, I love to go to places that inspire me and people find inspiration in a number of different ways. For me, big mountains inspire me, big waves inspire me, the ocean of course inspires me! I’d say that 2 places that I have been that have had the nicest people that I have ever encountered, which is really a draw and makes you want to be a better person, is here in Bali in Indonesia. I don’t know if people get any nicer! You can literally drop your wallet and I’m telling you, as beautiful as it is, it’s a 3rd world country and there is a lot of poverty. You drop your wallet with $500 in it, somebody will track you down and give you back your wallet and not take any money. That’s just – it can be the Hindu religion here or just be the way that the upbringing is here – everyone here is just so gracious and kind. It’s amazing! If there’s any kind of crime at all, it’s typically, outsiders or foreigners that are causing a ruckus.The other place is Fiji.

Some of the most amazing people and I think that one thing stands out with these 2 places for Bali, Indonesia and Fiji, is that you can be gone for 10 years and you can return and see the same person, and they will remember your name. There’s nowhere else on Earth like that where they will remember you, they will remember the experience that they had with you and a lot of the people in these areas, may not understand the same way as we do in western society, but they are some of the smartest people that I have met – they speak 5 or 6 languages. If they can remember the simplest of things like your name when you return in 10 years, it’s really unique and exceptional. The destination is one thing, but it’s really the people that you meet along the way that make the places that you go to, what they are.

“Life of Kai is basically, adventures that I’m very lucky to partake in.It’s about the people that I’m meeting along the way. It’s not just about showing my best moments, but showing - I wouldn’t say the struggle, but the uphill battles to get to the ultimate goal and if you want to do anything amazing in this life, there’s always going to be a lot of work that is going to need to be put in. There’s going to be the ups and the downs. It’s showing that with perseverance, you can overcome any obstacle and you can do fun stuff, it’s about inspiring the next generation to entertain people too.”
— Kai Lenny

AM: You’ve been sponsored by Hurley for a number of years and have done a number of collabs with them as well. What is it about this brand that is so synergistic with you?

KL: You know, I try to always align myself

with brands and companies that I can relate to or that are equal minded. Hurley really embodies the surfing culture and there is something so amazing and pure about how in a way it is exclusive, but it is also welcoming to anybody.

That’s the one cool thing about traveling

the world because you get to meet so many unique people from different ethnicities, creeds, and just perspectives. We may be in sort of one group here on land, but together in the water, we’re all the same thing.

Surfing, I think, is a really great craft to be able to gather people. Beyond Hurley being a great brand with amazing product, you know, their ethos is, just have fun. That I think, a lot of companies want to be hardcore like surfing is for surfers and that’s attractive to many people, but I have always been drawn to having a lot of fun in the water with people that you don’t even know and sharing this great experience, because like the great Gerry Lopez once said, “the one having the most fun is the best surfer.” I think that Hurley as a brand, embodies that ethos.

I think that if you can go out and get some Hurley stuff – their trunks and stuff, that literally makes you feel good enough that you want to go out there on the water and do something. That’s the whole point of surfing – it’s sharing this experience and sharing this life. There is always going to be another amazing wave and there’s plenty for everybody!

AM: Tell us about the Kai Lenny Paddle Series that you have with Hurley?

KL: I mean, the paddle series that we have created with Hurley, was really inspired by my trip here to Bali, Indonesia in 2021. I learned so much about my surfing and my athletic performance, but I also realized that I needed certain tools to allow me to surf longer and to have more fun so that I didn’t have to be stuck outside of the water with either reef cuts, rash or sunburn! We developed a board short that had a lot of pockets in it so that I could carry stuff like my GoPros, my sunscreen, basically a snack and anything that I needed, but also up to that point, no one had created a board short where the pockets wouldn’t turn inside out and you’d lose all of your stuff or they became more drag in the water as opposed to being hydrodynamic.

Really, the idea was to have a board short that was something that you could wear on land, dry really fast while you go from one adventure to the next! Maybe it even means going hiking in the woods because most of the time, the best boardshort is one that you only use for surfing. Whereas this trunk is amazing for hiking, it’s amazing for even going out to dinner, going out to lunch, or breakfast. You can carry all of your normal things, but then you can go surfing and have something that’s high performance. Then moving to something like the rashguard or the top that we use, it has a hood to protect you from the sun when you’re trying to surf for hours. It has a pocket in the back where you can put sunscreen, snacks, water, food, tools, and then it’s also designed to not give you rash. But it also has a cushion and a protective layer around your body. Again, all of these things are ideas that were put in that I really wanted. I feel like if I needed these things as a professional athlete, everyone can benefit from it. So far, everyone that sees it, wants a pair of both. I think that that’s pretty cool and it feels cool to develop something that people might want to use themselves.

AM: It’s definitely really cool when that happens and to get that feedback from people!

You have all of these different sponsors including Red Bull and Go Pro for a number of years, what do those partnerships mean to you?

KL: I mean, my sponsors, those partnerships, they are the reason why I get to live this life that I do and they all bring something so amazing to the table. For example, Red Bull has been – above the nice paycheck to basically live and to afford being alive - they are incredible at allowing me to have opportunities to up my level of performance and I mean most recently, and we just filmed this for the Life of Kai series, they brought me to the mountains of Alaska with one of the greatest snowboarders of all time, Travis Rice! I’d always been inspired to ride giant waves from and to look towards snowboarders that they’re doing on giant mountains and in particular, with Travis Rice and they made probably a once in a lifetime dream trip come true. The stuff that I was able to learn by riding giant mountains with my hero Travis Rice, is something that – snowboarding is so far removed and different from surfing. Something like that would have never come up on its own without kind of the support from Red Bull. It’s opportunities like that that make me a better athlete and I’m just always so grateful to be part of that company because they’re more than just trying to give an athlete a paycheck, they’re really about trying to help the athlete become the best that they can possibly be and to support them. They do feel like a family at this point.

With my other sponsors for example GoPro, I love GoPro because they give me the cameras to capture what’s going on in my world and bring people into this crazy environment – to take a camera that no other camera could go into.

And so, those relationships, if I go down the list even farther, Cariuma shoes, they have been amazing. They’re this environmentally safe skate shoe that is the most comfortable shoe that I have ever worn. But for every shoe that they sell, they plant a tree in the Amazon Rain Forest because they are based in Brazil. That’s really cool and their shoes being environmentally friendly is awesome and they’re the best shoe that I have ever worn!

Of course, the people that develop my equipment, people like KT Surfing and Goya Windsurfing, they make the equipment that I ride today. It really does take a village to raise somebody and it also takes a village to allow a professional athlete to perform at the highest level.

AM: How do you give back to those that are coming up in the sport who are also passionate in it?

KL: I remember being a kid and the mentorship that I had from the best water people on the face of the planet and I'm only 30 years old, but every time I do see a kid that’s coming up, I do try to like help them in any way possible to get them to accelerate their performance or to help them not necessarily make the same mistakes and to basically get them to their ultimate goal quicker. Certain things in life, you have to go through yourself of course and you have to learn on your own before you truly understand it, but you know, I think that at one point towards the end of my career which still seems so far away, being in a mentorship role will be probably more exciting than doing it myself. To see the excitement and passion of kids, that want to become something great whether it’s in the water or not, that’s inspiring. Having that young and excited energy really drives me to want to improve!

I may be 30 years old, but deep down, I’m probably still that same 12 year old kid that is just as excited or even more excited to be able to do what I am doing. It’s really important to be there for the next generation and help guide them through whatever passion they’re going in. The next generation is going to be better than whatever I can be and that’s just how you know a sport remains healthy – when the next generation overtakes the previous. That’s good for sport!

“I think that that is the only way that we can save our oceans from plastic pollution. Not trying to get people that don’t really have a real relationship with the ocean to change, why not just change the stuff that has been delivered to them. You can still enoy it the same way...”
— Kai Lenny

AM: As someone who is always on the go, being a dad, a husband, traveling – what kind of self-care do you incorporate just so that you can be present?

KL: I think it’s being able to really turn off the switch. It’s so easy to be consumed by your quest and your passion. You can definitely feel like all of your focus is going to one thing. I think that the way that you get the best out of yourself is when you get home at night and you can turn that I think it’s being able to really turn off the switch. It’s so easy to be consumed by your quest and your passion. You can definitely feel like all of your focus is going to one thing. I think that the way that you get the best out of yourself is when you get home at night and you can turn that off. I can turn it off and just be a dad. I can just be there for my little girls, be a good husband to my wife, and just basically be able to transition and to have my focus be on my profession and then being able to just do what I need to do at home and do it with love. I think that that is the real trick to finding balance. You can’t overly consume yourself in anything. You may be able to sustain it for awhile, but eventually you might be crashing down. Finding balance is the key to life. So it’s learning when to turn things on and turn things off.

AM: Are there any upcoming projects coming up that you want to share that we should keep an eye out for?

KL: There’s always something coming up, I mean we’re in the middle of the season of Life of Kai and like I said, we just did this incredible trip to the mountains where I was probably the most scared that I have ever been in my entire life. No big wave has scared me as much as those mountains did and so that’s going to be really exciting to share that episode and to kind of share what went down on this incredible trip. I’m really looking forward to the rest of the series dropping.

I’m in the works with new equipment of course and nothing really that’s anything yet, it’s all just ideas on paper, but I’m hoping that by this next winter, I’ll have it all dialed in and figured out and I’ll be able to go out there and do something that has never been done before!

AM: That will be interesting to see!

What do you want your legacy to be in the sport?

KL: I don’t know if you can ever have any say in what your legacy is going to become. That’s almost reserved for everyone else watching what they are going to brand you as. I think that if there is one thing that I would like to leave this Earth being known for is just being able to accomplish things and to do many things that people didn’t think that you were allowed to do necessarily. Having that enthusiasm, that passion and that love and that excitement for the sport that I do. I would say, that as a whole, I couldn’t say the one thing that I would want as a legacy. If anything, it’s to inspire the next generation to do what they love regardless of whether it’s surfing or not.

That’s the same thing that I have as a goal for my kids too! I want to give them every opportunity to be the absolute best people that they can be and to always go for it and sometimes, just taking that leap of faith. So, I think that’s what every great dad wants to be known for is that. Maybe that’s my legacy, raising the best kids I can. I want to be known not as Kai Lenny, but I want to be known as my daughters' father basically – Senna and Willa’s dad.

IG @kai_lenny

PHOTOGRAPHY CREDITS | Front/Back Cover + PG 46 Hurley | PG 16-41 , 48 + PG 146 for 63MIX ROUTIN3S Red Bull | PG 42-45 HBO/100 Foot Wave |

Read the MAY ISSUE #89 of Athleisure Mag and see WAVES OF CHANGE | Kai Lenny in mag.

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In AM, Athletes, May 2023, Sports, Action Sports Tags Kai Lenny, Surfer, Athlete, Sports, Waterman, Water, Travis Rice, KT Surfing, Go Pro, American Idol., Hurley, Red Bull, Pe'ahi, Bali, Laird Hamilton, Dave Kalama
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