JUST DANCE | INNA

We're always thinking about the song of the summer or a series of songs that we can identify with this time of year when we look back! There's nothing like a series of songs that you can dance too, have great energy and have a number of memories that you can attach to them whether you're solo or with friends and family!

We caught up with Romanian singer/songwriter INNA who is known for this kind of music as well as creating fun videos that are filled with dancing. We wanted to know more about how she came to the entertainment industry, how she goes about creating and collaborating with her music, her latest songs, Dance Queen House and the fact that last year, she croosed over to having over 10 billion views and streams! She tells us all this and more!

ATHLEISURE MAG: What was the first song that you remember that made you fall in love with music?

INNA: Hmm, most likely Romanian songs sung by my mother, grandma, grandpa. I was born and raised in a family where music was an important part of our lives. But some of the artists who had a big impact on me when I was a child were Mariah Carey and Whitney Houston.

AM: When did you realize that you wanted to be an entertainer?

I: From the very first years of my life. I was singing all the time: in the church choir, for my family and friends.

AM: How do you define your style of music?

I: Dance music, energetic, uptempo, about love, friendship, having fun, enjoying life.

AM: When you’re creating new music or a project, how do you get inspired?

I: I find that Inspiration comes from everything around me: my life, my friends lives, my memories, my experiences.

AM: How does your creative process change when you collaborate with other artists?

I: We establish sessions, we start talking about different stuff, we think of a concept, of an idea and we start developing on it.

AM: You have worked with a number of artists from Sofi Tukker, Daddy Yankee, J Balvin, Alok and more. What do you look for when it comes to those that you want to work with?

I: Sometimes a song brings artists together, sometimes the idea of “let’s collaborate, I love your music and I respect you as an artist.” It goes both ways.

AM: You’ve released a number of albums and have received a number of MTV Europe Music Awards, as well as others throughout your career. Last year, you crossed over to having over 10 billion views and streams! What did this mean to you to cross that benchmark?

I: It was and it still is surreal! It’s out of my imagination. I didn’t dare to dream it might happen to me. I am truly grateful to my fans, to people listening to my music and to my team, of course!

AM: You kicked off 2023 dropping Yummy, tell me about this song!

I: Yummy is a sexy song I teamed up with Stefflon Don and Dhurata Dora and it kind of sounded like a banger. It’s a nice collaboration, I enjoyed the female energy and the fans enjoyed it as well.

AM: Tell us about the Dance Queen House Album as this seems like an interesting concept in terms of how you go about creating albums that are released in this name.

I: Last year marked the third season of Dance Queen’s House, a session that lasted for 16 days while I was isolated in a house with producers and songwriters from Global Records, my record label. We work on new music, we have fun, we shoot the entire experience and at the end of these days, we release vlogs on my YouTube channel and of course, the album.

This is something I started doing in the pandemic, because I wanted to stay in touch with my fans and since I couldn’t tour, these vlogs and new music were the perfect way of staying close to them. After these three seasons, I managed to release 3 albums Heartbreaker from the first season, Champagne Problems in two parts and Just Dance in two parts as well.

AM: What’s it like to create your songs for albums that are part of Dance Queen House?

I: It’s very nice I get to share the entire process with my fans and also do a lot of activities.

AM: You also dropped your 9th studio album, Just Dance which was released in 2 parts, why did you release it this way and what songs are you excited about?

I: We worked on a lot of music in a very short time, just 16 days, songs that needed time to be produced to sound good. And also, there were lots of songs, so I felt we had to share them separately, so that my fans get to enjoy them.

AM: Tell me about your latest release with Gamuel Sori, Party Songs and how did this record come about?

I: My manager played me the song, I liked it and I jumped on it!

AM: Why is this song going to be on summer playlists this year?

I: Party Songs is the perfect party anthem, with summer flavour and amazing energy!

AM: Do you have any routines that you do before you hit the stage and do you have anything that you do after doing a show to relax or to come down from all the energy?

I: Before the show, I rest for a bit, because I’m usually travelling the same day. After that, I enjoy a coffee to get me energised, I start doing my make-up, my hair and I am getting ready for the show. After the show, I usually spend time with my team, we talk about the show and after that, I have to sleep a lot!

AM: Do you have any upcoming events or projects that we should keep an eye out for?

I: It will be a summer full of shows and festivals and I cannot wait! Stay tuned and check out my socials for updates!

AM: We like asking celebs about how they stay fit. As a singer and dancer, what are 3 workouts what do you do to stay in shape?

I: I’m walking 10 000 steps daily (or more when I have more free time).

I go out with my skateboard

I workout at home, with different routines, depending on the mood that day.

Or I go to the gym and I work out with my personal trainer.

AM: We’re always looking for new dishes that we can add for our meals and we hear that you cook for your friends and family and are vegan! What are 3 vegan dishes that you enjoy cooking for breakfast, lunch, and dinner?

I: Hummus, guacamole for breakfast (although, most of the times, I skip breakfast)

Melanzana (eggplant with tomatoes, basil, tofu and vegan parmigiana) for lunch

Pasta for dinner

AM: In addition to all of the amazing things that you have done musically, you are an advocate and support an array of causes from being a human rights activists, participating in campaigns against domestic violence, supporting children’s rights, supporting the LGBTQIA+ community and raising funds for Ukraine. Why is it important to you to use your platform to support these diverse causes and to make your following aware of this?

I: I believe it’s important to use my voice to do good and help people in need, support causes that need awareness. This is something I won’t stop doing for the rest of my life.

AM: What do you want your legacy to be known as?

I: An artist who brings joy in people’s lives through her music, an artist who loves people and who loves to spread good energy.

IG @inna

PHOTOGRAPHY COURTESY | PG 78 - 79 + PG 144 9PLAYLIST INNA

Read the JUN ISSUE #90 of Athleisure Mag and see JUST DANCE | INNA in mag.

CREATIVITY RULES | MARIA BRITO

A few years ago, we had the pleasure of meeting Maria Brito who is an award winning NY based contemporary art advisor, author and curator. She is known as a Power Players in the Art World and in 2020 she was named by ARTNEWS as one of the visionaries who gets to shape the art world. With her finger on the pulse of noted and rising artists, we wanted to catch up with her to talk about how she came to this industry, what it's like to build a personal collection versus when she is working with her clientele who includes A-list celebrities, demistifying art, the impact of NFTs on art, what her Art Basel experiences are and finding out about her book which is available next month!

ATHLEISURE MAG: You are a noted and well-respected power player in the art world. Prior to working in this industry, you graduated from Harvard Law School and practiced corporate law for a period of time. How did you come to the world of art and realize that this was an industry that you wanted to work in?

MARIA BRITO: I grew up in a family that prioritized art as a cultivation tool, like a hobby, but not a career. I went to every art exhibition, museum, gallery and artist studio my parents took me to, and it was really a very hands-on training for me. I continued furthering my passion when I moved to New York City in 2000 as a newly-minted attorney and started going to galleries and buying for myself.

AM: When you began building your personal collection of art work, what were you drawn to initially?

MB: I have always been drawn toward figuration, the human form, saturated colors, narratives that move me. I started collecting the work of Black artists way before all the galleries went crazy for them in the past 5 years. I am very proud of that.

AM: Can you tell us the difference between being a curator and an art advisor and why you love working in these areas?

MB: An art advisor is someone who makes suggestions as to what to acquire and why. It brings access and an eye to a client and it’s the eyes and ears of the art collectors who can’t possibly navigate the art market which is a global $300 billion market. A curator is someone who makes sense of how a collection looks together or envisions an art exhibition that has a theme that is coherent. The curator is an editor, the advisor is a strategist.

AM: Why is the concept of buying art and ultimately curating a collection intimidating to those that are outside of the art world?

MB: I think for too long people have had the wrong idea because what gets written in the big newspapers or reported on mainstream TV are the insanely high numbers that happen when a piece of art sells at auction for $200 million - that is intimidating. Or when people go to a gallery and the environment feels sterile and impersonal - that is intimidating. But that’s just the surface, there are thousands of galleries around the world as well as websites and art fairs that sell art priced under $5000 - people have no problem saving up money to buy a handbag for that amount of money or more. But a piece of art bought with a little bit of an understanding of the market can not only multiply its value 100x but also stay with you forever.

AM: How do you demystify the experience so that it’s more approachable to those that want to obtain art for their pieces?

MB: As I mentioned above, there are all sorts of levels in the art market. People take bets in emerging artists because they see the potential. There has never been a better time to collect or to be an artist. Besides, it’s all a cultural dialogue that is formed between the art and the collectors.

AM: I know that you have been an art advisor to Sean Combs, Gwyneth Paltrow and Tracy Anderson – what is the client relationship like in terms of making them aware of pieces, educating them about collections and ensuring that that it meets the requirements that they are looking for?

MB: I have hundreds of clients and they are all important to me. Every client gets a tailored approach with offerings that resonate to who they are and what moves them. That happens because I spend a really good amount of time getting to know my clients’ tastes and their objectives.

AM: Art Basel took place a few weeks back, what’s that time of year like for you and can you give us insight into how you navigate this show personally as well as when you’re doing it with/for your clients?

MB: That’s the busiest and most intense time of the year. It’s an insane amount of work because physically you have to go not only to Art Basel which can easily take 4 or 5 hours to see but to all the satellite fairs like NADA and Untitled which is where all the new talent gets to be shown. Clients come and walk around the aisles with me but the thing is that for the most part almost all of these galleries have circulated PDFs with all the images and the previews of what they will be showing so much of the good stuff has already been sold. That’s why an art advisor is so important for people who want to collect if they can’t dedicate themselves to building all these relationships with galleries.

AM: You curate art shows such as Greek Gotham in Mykonos a few years back with NY based artists such KAWS, Nir Hod, and Erik Parker, what do you look for when you are putting shows together like this?

MB: First I have an idea and then I let the idea marinate inside my head. Then I discuss it with the person who hired me to do the exhibition and then I go for the most talented artists I can approach who actually fit the idea or theme I had.

AM: How do you keep your pulse to the ground in terms of finding new artists and phenomenal pieces?

MB: By pounding the pavement! It’s easy to get complacent and more so now in a world that has gotten so digital but I still go to as many art galleries as I can every week, every art fair I can attend and artists studios when I can.

AM: Your firm Maria Brito LLC, includes your work as an advisor, but it also includes being an interior designer which seems like a natural progression with lifestyling as well as your fashion accessory design collaborations. Tell me about your firm and what your day-to-day is like.

MB: I actually don’t do interior design anymore because as a creative entrepreneur I know when to pivot - that business is good for the money but my mission in this life isn’t to place rugs in people’s homes. With accessories that was a very fun time but I did it for several years as an extension of my relationships with the artists and because there was nothing like it in the market. However, when my advisory practice grew and grew, and the headaches with factories and retailers also grew, I knew it was time to end that too. I still get called to consult with companies on product collaborations and I do that from time-to-time. Last year I launched two fine-porcelain collections with Showfields in collaboration with artists Cydne Coleby and Allison Zuckerman.

AM: Last year, NFTs became the conversation across all sectors of business. What does it mean to the art world and how are you navigating NFTs with artists you work with and clients that you curate/advise for?

MB: NFTs are a very important development in terms of digital ownership and because society is moving more and more toward a digital world, this movement found the perfect timing to flourish. Like everything that's new, right now it’s a lot of confusion, gray areas, speculation, like the wild west. My clients mostly collect art that is tangible, to live with in their homes or their offices, so while NFTs are a lot of fun, they will never replace physical art.

AM: Who are 3 artists that are currently on your radar that you’re looking at that we should be aware of?

MB: Cydne Coleby, Ryan Wilde and Cristina BanBan.

AM: Next month, your book, How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold drops. What was your motivation behind writing this book and what is it about?

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.

MB: I wanted to debunk the myth that creativity is only for the few chosen ones or that it is genetic. Creativity is not about arts and crafts and cutouts or technical wizardry. Creativity is about fostering specific habits, making associations, and standing behind the ideas that come out of them. Whether you are an entrepreneur, an artist, or an employee, your creativity will help you turn the mundane into the extraordinary.

This is a book that helps leaders access their creative potential and profit from their ideas. It took me 13 years to be able to gather all the information that is here, and it’s a comprehensive, practical and actionable blueprint that will get you there even if you don’t think you can be creative and innovative.

I used every technique and everything that’s in this book to transition from a miserable corporate attorney to building an industry-leader seven-figure art advisory business and I have taught the same methods to people in companies as well as to hundreds of entrepreneurs, freelancers, managers, and artists through my online program Jumpstart.

I know these methods work and the time was right to bring them to a greater group of people through a book that is timely and timeless.

AM: Are there any projects that you’re working on that we should keep an eye out for that you’re working on?

MB: Writing a book, selling it at auction to a major publishing house and launching it is like having a full-time job on top of your full-time job. The book is the biggest project that I have worked on in a long time.

IG @mariabrito_ny

PHOTOGRAPHY COURTESY | Maria Brito

Read the FEB ISSUE #75 of Athleisure Mag and see CREATIVITY RULES | Maria Brito in mag.

HANGING WITH SOLEIMA

We kicked off the month by heading uptown to a listening party for electropop Big Beat Records' artist, Soleima whose music is the perfect way to get you ready for Spring with a hip-hop and world infusion. This Danish artist chatted with us prior to her party to talk about her entry into music, her love of the collaborative scene and Copenhagen and the Scandanavian festivals that she'll be at this year!

ATHLEISURE MAG: How long have you been in music?

SOLEIMA: I kind of just grew up with music. I had been doing it forever. We had a piano and I grew up doing it with my mom as a child, since she played as well. I also played – she always took me to these music clubs where I was taught music and I grew up in an East African music environment.

AM: We’ve been listening to your music and including it in our workouts. It has this mix of hip-hop and that tribal feel to it – we are definitely fans.

S: Yes! That’s what I was introduced to and I never learned the theory behind music. It was an acoustic way of learning music and for me it was the best way to learn it. So somehow, it’s always been in my life – some sort of music.

AM: When did you realize that this was something that you wanted to do?

S: Actually, I have been doing it as a  hobby for most of my life! But then last year, I got signed and I started working on this EP with friends and we thought about putting it on SoundCloud and then we thought, let’s try to get it released. We sent it to some Danish labels and one of them wanted to release it and this was nice, but I never thought of it as a direct career opportunity. But then everything went pretty fast! I guess when an opportunity like that shows itself, you just jump on it. So I feel like it was meant to be somehow?

AM: What inspires you when you’re performing, making your videos and writing your music?

S: I guess I’m very inspired by many different things. I get super inspired by other musicians. I think there are so many great ones out there right now. People doing amazing stuff. Right now in Copenhagen – where I’m from in Denmark, the music scene is very interesting. We are a very small industry and somehow we are all friends and know each other! We work together. People have a lot of stuff going on that is really interesting. Right now, we’re inspiring and motivating each other. When someone does an amazing song or has a great project going on, we’re like – “Oh that’s so good – that’s amazing. Let’s do something together!” We just make each other better in a positive way.

I’ve always heard people talk about how in this industry when someone has something good going on that there is a feeling that there isn’t room for someone else. I’ve just never realized that in our environment in Denmark, which I think is a very healthy thing.

AM: So are you currently working on other music as well?

S: I’m working on an EP as well right now. It’s going to come out shortly.

AM: Are you doing any touring or any festival dates?

S: Yes. I am writing a lot. I was in LA for a month writing recently and I do it all the time. I have quite a few festivals. I am playing in Scandanavia, in the UK. In the UK, there will be a few shows in the Spring – a number of clubs and then over the summer, a very booked festival tour. In the fall, I am doing my own shows which is really exciting.

AM: Exciting! What’s that like concepting your own shows?

S: Actually, I will have my first 2 headlining shows in Dec. I never tried to play my own shows before. We have played quite a lot together but it’s been showcases out and about. So now, that’s such an overwhelming feeling. Because now, people are there and they bought a ticket with real fucking money and like they know the songs!

AM: So how do you keep your balance and check in with yourself through all of this?

S: That’s such a good question! How do I stay sane? Can you teach me please?

I think definitely because this is all so new, I am still in the process of learning that. With being in music, there aren’t too many in-between feelings. There are extreme highs and there are a lot of extreme lows. So one day you’re like, “wow this happened and I like it – you’re so high and then literally the day after you get some kind of boring mail and you’re like, “no – that didn’t happen anyway” and now I have to go back to life.

You know what I mean? So, it’s like a good and a bad thing – it’s very addictive and you become addicted to going into these highs and lows. It can be a bad thing because you kind of need a balance where you’re neither super excited or super depressed. So I am still learning that, but I can say that I am addicted to it already. I think it would be difficult to not be that way as well. Regarding the zen, I think I should start meditating – can you teach me!

AM: It’s a work in progress for sure. The best ones for us are meditations that are led by someone and we can sit down and start going through the process. But sometimes when we quiet our mind, those things that were really sticking out there wanting to be thought about pop in and it can be tough to push them to the side!

S: Exactly! It’s like when you go to sleep and then those thoughts pop in and it’s like – argh!

AM: We’re working on meditation, but in terms of fitness or activities in general – what do you do?

S: I’m a runner. I run a lot and I am really addicted to it – I love to do it! I listen to audiobooks and listening to them makes me so excited that I’m like, “I have to run more”.

AM: We have to try that as we’re obsessed with podcasts and that could give us the kick that we need to run.

S: Oooo I love This American Life, it’s my favorite!

AM: Yes and then Serial – love!

S: Ohhh but then S-Town that was AMAZING!

AM: Yes, so obsessed with that!

S: I was in London away from home and I was so emotional and the story was so insane. I was like how can this be real? I would run and listen to these shows and it just makes me run. If I didn’t have them, I would be bored. It’s the perfect way and it’s like free time where I can listen and do this. I’m not working out and it becomes a treat. It’s a really good trick.

AM: Absolutely. So, tonight, you have a listening party – are you excited?

S: I’m so excited and a little nervous maybe. Because I feel very honored and humble about people coming here. It's my first time doing it and I have never seen it done in Scandanavia, but I think that it is a really really good way to present an artist.

AM: So what else – what are you up to this summer even outside of music?

S: Yeah. I’m going to play a lot, which means I am going to be in Scandanavia because of the festivals. You may play Thurs and Sun then you have a few days off and then you have Fri and Sat and then 3 days off. So it’s not like you have to work everyday, but you have a couple of months where you have to stay in the same area. That’s actually nice because I have been away from Denmark a lot this year.

AM: What do you like to do in Denmark?

S: Mainly I write. That’s also where my friends are and I really really like to hang out with the when I am home. We do lots of good stuff. I deeply recommend Copenhagen as it’s a fun town.

AM: We may do a shoot there!

S: You should come during the summer as it has really good festivals. We have this festival called Rosklide. It’s like the second biggest in Europe and it’s amazing. Come for that and then stay and have a small week in Copenhagen to see stuff. Hit me up and I will give you tips!

AM: Do you prescribe to hygge?

S: I don’t know what that it is – tell me.

AM: Last year, we interviewed Meik Wiking who wrote a book about being and living a hyggelig lifestyle. Essentially, the concept is that you create an atmosphere and experience which creates a sense of comfort, well-being and togetherness. He outlines ways that one can bring it into their homes, work environment and to share with friends in order to create an optimized lifestyle. It’s about being cozy, spending time with close friends and family and
checking in with yourself.

S: I had not heard of that, but that seems like something that I would love! Send me info on this as I’d love to check it out!

Check out Soleima's latest music video "Low Life" and keep an eye out for her mini album, "Bulldog" which arrives April 6th at Big Beat Records.

PHOTO CREDITS | Dennis Morton/Big Beat Records |

Read more from the March Issue and see Hanging with Soleima in mag.

XO Kelsea Ballerini

If you're not familiar with Kelsea Ballerini, then now is a good time to check out this country-pop singer who performed and recently won her first ACM Award a few weeks ago (as well as performed with Nick Jonas) no stranger to the spotlight, she performed with Taylor Swift, appeared on Good Morning America and has appeared on this season's Nashville on ABC. Taking a breather with the release of her new video, Peter Pan, preparing to join Rascal Flatts on their upcoming tour this summer as well as performing during this year's CMA Fest, we took a moment to chat with Kelsea who is clearly a girl on the move!

ATHLEISURE MAG: Congratulations on winning your first ACM for New Female Vocalist, what went through your mind when you found out?

KELSEA BALLERINI: That I sat in the section behind the artists section last year and this year I won my first award, it's crazy how how much has happened in a year!

AM: We're excited to see you at CMA Fest this year - how do you prepare for this performance and how exciting is it for you to hit the stage in Nashville this summer?

KB: I've sat in that stadium and watched all of my favorite artists play that show for years now. I don't think I'll even know what to expect, but I'll probably walk off stage and cry.

AM: You're touring with Rascal Flatts this summer, what are must have items that you'll take with you when you're on the road that make you feel like you're "at home?"

KB: My dog, Candle (because I share a bus with 9 boys) and my best friend.

AM: You're a busy girl as your schedule has you running across the country, how do you take a moment for yourself?

KB: I'll go get a mani or a pedi or I'll go scope out the local coffee shops or some nights I just go to bed early and snuggle my dog.

AM: How do you stay in shape - do you have a favorite workout routine or bring your equipment with you?

KB: I try to eat pretty healthy on the road. I'm in so many amazing cities that I like to get out and walk my dog as much as possible, so both of us can get out and get moving.

AM: What's in your summer wardrobe that you can't wait to wear within your rotation?

KB: Fun hats, bright sunnies and floral rompers.

AM: What are your must haves when it comes to your skincare/beauty routine?

KB: Clarisonic, every night. Aragon oil when my skin is feeling dry.

AM: Speaking of beauty, we noticed that you partnered with Mary Kay for their "Don't Look Away" Campaign, how important is your involvement in
this and how did this partnership come about?

KB: I'm a big supporter of women empowering women so I was excited to be a voice for this event.

AM: Tell us about Peter Pan, your 3rd single - it has had such a great buzz to it and you recently released the video as well?

KB: It's my favorite song on my record. I feel like I get to show a different, more mature, side of my songwriting.

AM: What else do you want to share with Athleisure Mag in terms of upcoming projects?

KB: I'm really excited to hit the road with one of my favorite acts, Rascal Flatts, this summer. They are so good live and I can't wait to be a apart of it every night.

Check out more from our April Issue here or check out previous issues here!