CREATIVITY RULES | MARIA BRITO

A few years ago, we had the pleasure of meeting Maria Brito who is an award winning NY based contemporary art advisor, author and curator. She is known as a Power Players in the Art World and in 2020 she was named by ARTNEWS as one of the visionaries who gets to shape the art world. With her finger on the pulse of noted and rising artists, we wanted to catch up with her to talk about how she came to this industry, what it's like to build a personal collection versus when she is working with her clientele who includes A-list celebrities, demistifying art, the impact of NFTs on art, what her Art Basel experiences are and finding out about her book which is available next month!

ATHLEISURE MAG: You are a noted and well-respected power player in the art world. Prior to working in this industry, you graduated from Harvard Law School and practiced corporate law for a period of time. How did you come to the world of art and realize that this was an industry that you wanted to work in?

MARIA BRITO: I grew up in a family that prioritized art as a cultivation tool, like a hobby, but not a career. I went to every art exhibition, museum, gallery and artist studio my parents took me to, and it was really a very hands-on training for me. I continued furthering my passion when I moved to New York City in 2000 as a newly-minted attorney and started going to galleries and buying for myself.

AM: When you began building your personal collection of art work, what were you drawn to initially?

MB: I have always been drawn toward figuration, the human form, saturated colors, narratives that move me. I started collecting the work of Black artists way before all the galleries went crazy for them in the past 5 years. I am very proud of that.

AM: Can you tell us the difference between being a curator and an art advisor and why you love working in these areas?

MB: An art advisor is someone who makes suggestions as to what to acquire and why. It brings access and an eye to a client and it’s the eyes and ears of the art collectors who can’t possibly navigate the art market which is a global $300 billion market. A curator is someone who makes sense of how a collection looks together or envisions an art exhibition that has a theme that is coherent. The curator is an editor, the advisor is a strategist.

AM: Why is the concept of buying art and ultimately curating a collection intimidating to those that are outside of the art world?

MB: I think for too long people have had the wrong idea because what gets written in the big newspapers or reported on mainstream TV are the insanely high numbers that happen when a piece of art sells at auction for $200 million - that is intimidating. Or when people go to a gallery and the environment feels sterile and impersonal - that is intimidating. But that’s just the surface, there are thousands of galleries around the world as well as websites and art fairs that sell art priced under $5000 - people have no problem saving up money to buy a handbag for that amount of money or more. But a piece of art bought with a little bit of an understanding of the market can not only multiply its value 100x but also stay with you forever.

AM: How do you demystify the experience so that it’s more approachable to those that want to obtain art for their pieces?

MB: As I mentioned above, there are all sorts of levels in the art market. People take bets in emerging artists because they see the potential. There has never been a better time to collect or to be an artist. Besides, it’s all a cultural dialogue that is formed between the art and the collectors.

AM: I know that you have been an art advisor to Sean Combs, Gwyneth Paltrow and Tracy Anderson – what is the client relationship like in terms of making them aware of pieces, educating them about collections and ensuring that that it meets the requirements that they are looking for?

MB: I have hundreds of clients and they are all important to me. Every client gets a tailored approach with offerings that resonate to who they are and what moves them. That happens because I spend a really good amount of time getting to know my clients’ tastes and their objectives.

AM: Art Basel took place a few weeks back, what’s that time of year like for you and can you give us insight into how you navigate this show personally as well as when you’re doing it with/for your clients?

MB: That’s the busiest and most intense time of the year. It’s an insane amount of work because physically you have to go not only to Art Basel which can easily take 4 or 5 hours to see but to all the satellite fairs like NADA and Untitled which is where all the new talent gets to be shown. Clients come and walk around the aisles with me but the thing is that for the most part almost all of these galleries have circulated PDFs with all the images and the previews of what they will be showing so much of the good stuff has already been sold. That’s why an art advisor is so important for people who want to collect if they can’t dedicate themselves to building all these relationships with galleries.

AM: You curate art shows such as Greek Gotham in Mykonos a few years back with NY based artists such KAWS, Nir Hod, and Erik Parker, what do you look for when you are putting shows together like this?

MB: First I have an idea and then I let the idea marinate inside my head. Then I discuss it with the person who hired me to do the exhibition and then I go for the most talented artists I can approach who actually fit the idea or theme I had.

AM: How do you keep your pulse to the ground in terms of finding new artists and phenomenal pieces?

MB: By pounding the pavement! It’s easy to get complacent and more so now in a world that has gotten so digital but I still go to as many art galleries as I can every week, every art fair I can attend and artists studios when I can.

AM: Your firm Maria Brito LLC, includes your work as an advisor, but it also includes being an interior designer which seems like a natural progression with lifestyling as well as your fashion accessory design collaborations. Tell me about your firm and what your day-to-day is like.

MB: I actually don’t do interior design anymore because as a creative entrepreneur I know when to pivot - that business is good for the money but my mission in this life isn’t to place rugs in people’s homes. With accessories that was a very fun time but I did it for several years as an extension of my relationships with the artists and because there was nothing like it in the market. However, when my advisory practice grew and grew, and the headaches with factories and retailers also grew, I knew it was time to end that too. I still get called to consult with companies on product collaborations and I do that from time-to-time. Last year I launched two fine-porcelain collections with Showfields in collaboration with artists Cydne Coleby and Allison Zuckerman.

AM: Last year, NFTs became the conversation across all sectors of business. What does it mean to the art world and how are you navigating NFTs with artists you work with and clients that you curate/advise for?

MB: NFTs are a very important development in terms of digital ownership and because society is moving more and more toward a digital world, this movement found the perfect timing to flourish. Like everything that's new, right now it’s a lot of confusion, gray areas, speculation, like the wild west. My clients mostly collect art that is tangible, to live with in their homes or their offices, so while NFTs are a lot of fun, they will never replace physical art.

AM: Who are 3 artists that are currently on your radar that you’re looking at that we should be aware of?

MB: Cydne Coleby, Ryan Wilde and Cristina BanBan.

AM: Next month, your book, How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold drops. What was your motivation behind writing this book and what is it about?

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill.

MB: I wanted to debunk the myth that creativity is only for the few chosen ones or that it is genetic. Creativity is not about arts and crafts and cutouts or technical wizardry. Creativity is about fostering specific habits, making associations, and standing behind the ideas that come out of them. Whether you are an entrepreneur, an artist, or an employee, your creativity will help you turn the mundane into the extraordinary.

This is a book that helps leaders access their creative potential and profit from their ideas. It took me 13 years to be able to gather all the information that is here, and it’s a comprehensive, practical and actionable blueprint that will get you there even if you don’t think you can be creative and innovative.

I used every technique and everything that’s in this book to transition from a miserable corporate attorney to building an industry-leader seven-figure art advisory business and I have taught the same methods to people in companies as well as to hundreds of entrepreneurs, freelancers, managers, and artists through my online program Jumpstart.

I know these methods work and the time was right to bring them to a greater group of people through a book that is timely and timeless.

AM: Are there any projects that you’re working on that we should keep an eye out for that you’re working on?

MB: Writing a book, selling it at auction to a major publishing house and launching it is like having a full-time job on top of your full-time job. The book is the biggest project that I have worked on in a long time.

IG @mariabrito_ny

PHOTOGRAPHY COURTESY | Maria Brito

Read the FEB ISSUE #75 of Athleisure Mag and see CREATIVITY RULES | Maria Brito in mag.

BINGELY BOOKS

TOM FORD 002

Rizzoli

Tom Ford

In Tom Ford 002, this coffee table book takes us through his billion-dollar luxury empire which launched in 2005. The book highlights how his brand includes cosmetics, eyewear, menswear and womenswear. This book follows his 2004 release, Tom Ford, which talked about his time at Gucci as the creative director of the Italian label.

His namesake label has a globally devout following that catapulted the house to receive awards from the Council of Fashion Designers of America, Best Designer of the Year via Time Magazine and being worn on a number of red carpets with a loyal fanbase from Pat Cleveland, Julianne Moore and Lauren Hutton to name a few that have been in his runway shows and campaigns.

This book includes images from his clothing and accessory line, stunning editorials from Gigi Hadid, Joan Smalls and more.

ROYAL TRIVIA: YOUR

GUIDE TO THE MODERN BRITISH ROYAL FAMILY

Ulysses Press

Rachel Bowie + Roberta Fiorito

Like many, it's always interesting to hear about news or see special ceremonies from the Royal Family. Over the years, we have seen how later generations have embraced their duties and how in many ways, they have modernized their approach to them.

If you have always wondered about certain facts and anecdotes about the British Monarchy, this is a book to have on hand for sure. You'll be able to converse with others over drinks on Slack about their weddings, major fashion moments and the history behind why they go about their lives in the way that they do.

After reading this book, you'll be able to talk about the coronation of Queen Elizabeth II, facts and Princess Diana and so much more. If you find yourself loving shows like Netflix's The Crown, Royal Trivia: Your Guide to the Modern British Family, is a must for your coffee table.

THE COMFORTABLE KITCHEN:

105 LAID-BACK, HEALTHY AND

WHOLESOME RECIPES (A DEFINED DISH BOOK)

William Morrow Cookbooks

Alex Snodgrass

There's something that's welcoming about comfort food. In The Comfortable Kitchen: 105 Laid-Back Healthy and Wholesome Recipes, this kind of food is redefined so that everyone can enjoy these dishes!

Bestselling NY Times author, Alex Snodgrass includes 105 recipes that have a number of fully paleo compliant or are paleo-ish. In addition, she has others that are simple and have flexible ingredient swaps so that you can have a cleaner meal. For those that have dietary restrictions, she marks whether a dish is gluten-free, dairy-free, grain-free and paleo so that you know how that works with your food journey.

As we continue to navigate the holiday season and the winter, we're already thinking about: Cajun Chicken and Wild Rice Soup, Green Curry Poached Halibut with Herbs and Herby Green Olive Pasta with Feta.

Read the DEC ISSUE #72 of Athleisure Mag and read Bingely Books in mag.

9LIST

Read the NOV ISSUE #71 of Athleisure Mag and see 9LIST in mag.

9LOOKS | SETA

Read AUG ISSUE #68 Athleisure Mag and see 9LOOKS | SETA in mag.

MAKE IT WORK WITH TIM GUNN

Tim Gunn is known well for his career at Parsons School of Design which started in 1982, he served as Associate Dean from 1989 - 2000 and would go on to becoming the Fashion Design Department Chair in August 2000. He is noted for retooling and invigorating the curriculum for the 21st century. His mentorship went mainstream as we watched him and supermodel Heidi Klum for 16 seasons on BRAVO's Project Runway. Last year, this fashionable duo debuted Amazon Original's Making the Cut and its 2nd season premiers this month. We chatted with Tim about his career, the show and how we "make it work."

ATHLEISURE MAG: We have been such a fan of yours for years. Looking at the depth of your career and how you have helmed the careers of so many people in the fashion industry, did you ever think that you would be doing what you are doing now?

TIM GUNN: Oh, never in a million years, never! This entire television phenomenon didn’t happen to me until after I turned 50. I had had a very satisfying career as an educator. I never dreamed that this would happen, it’s completely and totally surreal. I still pinch myself!

AM: It’s absolutely amazing and it’s also great to see how you have been such a powerhouse in the industry by sharing your insights. How important is it to you to be able to be such a mentor to so many designers that you’ve dealt with directly as well as to those that you may not have known that you have?

TG: I have to say that it’s a great honor and it’s a role that I take very very seriously. As a teacher for many many years, the greatest satisfaction for me was watching my students bearing witness to them having that kind of epiphany for what they can achieve, what they can do and having that “ah ha moment.” To be able to nurture that and to cultivate that and then to be able to actually see that happen, it’s just hugely satisfying and rewarding. I have the same thrill when I’m working with the Making the Cut designers. I don’t take any credit for their successes and I also don’t blame myself for things that go awry, but I do take great pleasure and honor in being a kindred spirit of sorts and kind of an angel on their soldier that’s there to tell them the truth, to be a cheerleader and to be a shoulder to cry on if necessary. It’s extremely satisfying for me and it’s a huge honor.

AM: We enjoyed the inaugural season of Making the Cut last year. What initially drew you to the format of this show and what did you want viewers to take away from it?

TG: Well, the concept of the show, the format is a concept that Heidi and Sara Rea, uber Executive Producer and I have had for a very long time. We had been forming it, we had been developing it – owing to the success of the other show that Heidi, Sara and I had did – Sara was the showrunner the last 10 seasons of Project Runway. We couldn’t do this, we couldn’t execute this vision. So when Heidi, Sara and I decided to leave, we shopped the show and our dream was to be with Amazon because of the creative flexibility that Amazon provides and the potential of the shoppability aspect. So we wanted first of all, to show a broader view of what the fashion industry is like rather than just showing the making of clothes.

We wanted to talk about branding because without that aspect, it’s just a pretty dress, who cares? For the viewers, we wanted them to be able to shop that look immediately as opposed to, “well you’ll get it in 6 months.”

All of that came into fruition and it was rather miraculous! I still pinch myself when I think about it. We’re just savoring this experience. It’s been phenomenal.

AM: It’s really great to hear that as my background was in Visual Merchandising as well as in Wholesale and I have worked corporate at a number of brands including Lacoste. What you shared is exactly what I love about this show - that perfect balance between creating something beautiful, but also understanding the business behind it which is so important!

TG: Yes!

AM: How do you decide the cast that’s on the show? Last season there were those that I was familiar with and others that were new to me. What are you looking for in terms of that dynamic?

TG: Well, we’re looking for people that have that vision, that have something to say visually, spiritually and practically! We’re looking for – in terms of the group of designers, we’re looking for diversity and points of view. We don’t want a sameness as that wouldn’t be very interesting for the viewers. We’re certainly looking for people who are hungry and really know that this is an amazing experience for them whether they win or they don’t - because of the exposure and because of the profound link of being a part of the Amazon family.

At the same time Kimmie, I have to say that you don’t know, you’re throwing the dice. You don’t know how exactly people are going to perform on the show. You don’t know how they are going to respond to the intensity of the environment and the fact that there are no breaks, we just keep go-go-going. You don’t know and when things do go awry, you hope that you’re able to pick people up and help them along so that they can self-correct in some kind of way. It’s never a dull moment I’ll say that!

AM: With the second season, what are you excited about as I’m sure it was challenging in terms of filming during a pandemic. Here at Athleisure Mag, we went to virtual photoshoots and found a different way to continue. So what are you excited about?

TG: I’m just excited to get the show out and up and to get people watching it! I want to learn things from their feedback. As we know, Season 1, we traveled around the world. Season 2, we stayed put and we were on a ranch in Malibu, California, but the venues that that ranch presented were all so incredibly different, it looks as though we had traveled. It’s hard to believe that we didn’t. We knew that we had to be very diligent and responsible in how we conducted ourselves during that very intense COVID period and we were successful I’m thrilled to say! But it took a lot of diligence and very responsible behavior.

AM: We’re definitely looking forward to seeing you and Heidi as we love your dynamic together. What is it like working with her and having that synergy that you guys naturally seem to have together?

TG: You know, working with Heidi, she’s like a safety valve for me. I relax when I see her, I know that everything is going to be ok, I know that we’re going to have a lot of fun and laugh a lot. She’s like my great antidote to everything that’s bad or unhappy in the world. She brings happiness, she brings light, she brings her incredible spirit – she’s a joy! I’m the luckiest guy in the world!

AM: Tim, it’s been such an honor to be able to talk with you and to hear your insights. I know around Athleisure Mag, whenever there are a number of projects going on from a photoshoot, releasing an issue, organizing schedules etc, I do think about you saying, “make it work” and it just kind of begins to organize the priorities as we approach deadlines.

TG: Absolutely, get that issue out and make it work!

IG @TimGunn

@MakingtheCutTV

@AmazonFashion

PHOTOS COURTESY | Amazon

Read the JUL ISSUE #67 of Athleisure Mag and see Make it Work with Tim Gunn in mag.

MOMENTUM IS KEY WITH MARK WAHLBERG

We've been a fan of Mark Wahlberg since we first saw his music video for Good Vibrations and as a model for Calvin Klein underwear. We knew then that he would transcend his popstar status as a multi-hyphenated brand that we would continue to see. As he began to make the jump to the big screen in The Basketball Diaries and Boogie Nights, we knew that we would continue to see him taking on additional cool projects.

Since those early days, we have enjoyed Mark's range of characters in our favorite films from Martin Scorsese's The Departed, Patriot Day, Ted/2, 2 Guns, Transformer franchise and All the Money in the World. With the ability to oscillate between dramatic and comedic roles, Mark has proven to be a powerhouse and received A Best Supporting Actor Oscar for his role in The Departed. He has been equally as dominant behind the screen as an Executive Producer of HBO's Entourage, Ballers, McMillions, Boardwalk Empire, How to Make it in America, A&E's Wahlburgers, USA's Shooter (which he was the main character in the movie version) just to name a few.

We know him to be a man who has a work ethic and commitment to all of his projects whether it's an upcoming role, as an entrepreneur, his passion for his family and his ability to get up early to get his workout in so that he is in shape for whatever life throws at him.

We're excited to have Mark as the cover for this month's issue where he shares his words of wisdom that he has learned as he navigates life and the business. He shares how he continues to optimize his efforts, how he approached his roles, his upcoming film Arthur the King, his apparel brand, MUNICIPAL, and Wahl Street on HBO Max.

ATHLEISURE MAG: When we look at your career as an actor, producer, entrepreneur and investor what has been your mantra as you navigate these areas?

MARK WAHLBERG: Just get going. So many people get stuck over thinking whatever it is. But the key is just to get going. Any momentum is better than no momentum.

AM: You are known as a man with a number of optimized habits. What’s the best way that one can approach that?

MW: Get into a routine that allows you to be the best version of yourself.

AM: What’s the first 3 things that you do in the morning when you wake up?

MW: Pray. Then eat and workout.

AM: Obviously, you’re in great shape and we know that you get up pretty early to get your work in. What is the simplest, but most effective piece of workout equipment that you own?

MW: That’s got to be my PowerPlate Pulse. I feel like I have one in every room in my house. Soreness goes away in just a few mins.

AM: You have been in a number of our favorite movies, from Boogie Nights, The Departed and Transformers franchise. What has been the most physically taxing role that you’ve played on screen?

MW: There are so many because I love the physical aspect of some roles. People pushing themselves to the limit. The Fighter, Lone Survivor were like that. And my new movie I just finished shooting, Arthur the King, does the same.

AM: Which role that you’ve played — Tommy Saunders (Patriots Day), Marcus Luttrell (Lone Survivor), Mike Williams (Deepwater Horizon) — inspired you most personally?

MW: They’re all so different but the one thing that they have in common was they are all real people committed to something bigger than themselves.

That’s as inspiring as it gets.

AM: When you began as an entrepreneur, what was the best piece of advice that you received?

MW: Things never go exactly as you planned. But if you’ve put a great team together, and are persistent, you’ll find creative solutions together.

AM: Since last Oct, we became aware of your fashion brand MUNICIPAL and included it in our cover shoot with EDM DJ/producer duo SOFI TUKKER as well as in our cover shoot with Twilight's Peter Facinelli. We love that the line takes you from day to night. What’s your go-to pieces of MUNICIPAL gear?

MW: SuperBlend tees, Sport Utility Jogger, Everyday Boxer Brief, ICON Trucker Hat – can’t pick just one!

AM: So what’s your favorite new discovery?

MW: MUNICIPAL SuperBlend tees. I live in these things.

AM: When you’re not on set, brokering your deals or thinking of your next project, what is your ideal day?

MW: Spending time with my family.

AM: We love your commitment to your health and fitness, but when it comes to a splurge are you drinking wine, beer or liquor?

MW: Wine

AM: When it comes to athletes, who influenced you the most?

MW: I grew up in the 80’s so it was Larry, Michael, and Magic.

AM: So what music are you listening to right now?

MW: Lately I’ve been watching a bunch of old school hip hop videos with my kids. The stuff holds up!

AM: We’re all streaming a number of shows on various streaming platforms. Any suggestions on what we need to be bingeing?

MW: How about HBO Max? Netflix is Spenser Confidential. And on HBO Max, check out the Wahl Street series airing April 2021.

IG @MarkWahlberg

PHOTOS COURTESY | Mark Wahlberg

Read the Apr Issue #64 of Athleisure Mag and see Momentum is Key with Mark Wahlberg in mag.

GOOD VIBES ONLY WITH SOFI TUKKER

This month's cover story features 2 X GRAMMY-nominated musical duo that we have been a fan of for awhile now. SOFITUKKER's music can be heard in some of your favorite Apple commercials, TV shows and even when you're hopping on your Peleton. This group is known for their jungle pop vibes and continuing to expand their footprint in the world through their creativity. We talked with them about how they began working with one another, how they got into the industry, their body of work and what they have been doing as they have navigated this time of quarantine.

ATHLEISURE MAG: Prior to becoming the powerhouse duo that you are, when did you fall in love with just music in general?

TUCKER HALPERN: I have always been in love with music. I played the drums and I was in garage bands growing up. But it al-ways took a backseat to basketball. That was my whole life for such a long time until I was like 20 – 22. For me, I didn’t really fall in love until the way that I am today until I got sick in college. That’s when I started turning my attention to something else. I really just fell in love with dance music and house music and stuff.

SOPHIE HAWLEY-WELD: I can’t really point to a specific period in time where I fell in love with music. It’s always been something that I have enjoyed listening to and I have always been dancing. I would always dance and be in musical theater as a kid. I started writing as a means of music therapy actually in middle school. I would play the guitar and I would write about my feelings. I found it so therapeutic to honestly just write about my experiences as opposed to thinking about it. It was my primary way of getting through my angst.

I was really into jazz and I took jazz singing lessons. I started to realize that I liked Brazilian jazz more than any other kind of jazz. I started taking Portuguese and I said, “hey, if I love this music so much, I should probably start taking lessons in it."So I really started loving the music and moved to Brazil for a bit and I just kept it going. I think it’s a long story but music is just such an experience in the way that you fall in love with it.

AM: We’re big fans of jazz music in our team and our co-founder’s great uncle was Joe Henderson, tenor saxophonist.

SHW: Cool!

AM: We love bossa nova as a form as well, what is it about this genre of music that pulls you in?

SHW: I just find it so intimate and sexy and soothing. I think that the language is perfect for jazz and singing. I think that it’s very vowel-y. I think it’s perfect and when you’re listening to it, the singers are whispering into the microphone.

AM: Pretty much.

SHW: Yeah and I just really enjoy that whole vibe.

AM: How did you guys meet one another and was the moment when you realized that you wanted to work together and that you had those traits that would be really beneficial together?

TH: Well, I think that I had to convince Sophie to do that – that I had traits to add to her repertoire. But the story goes, I was DJing after my basketball life in college during my senior year. I was DJing tons of house parties – like college stuff, but it was cool under-ground stuff. One of my friends asked me to DJ after this art show. We went to Brown and it was at this show in Providence in downtown like at a warehouse thing. I went early to set up and Sophie was the acoustical per-former at the art show and I think that there was only 10 people there. But I was sort of setting up and watching her perform with a couple of friends that I knew from my music classes at school. She was amazing and she was only singing in Portuguese and it was really beautiful bossa nova music which I had never really heard much of before.I thought that it was really cool but it was really slow. Like REALLY slow – like 4BPMs – I swear! I was like, man this would be so much cooler if it was more upbeat and had a house beat behind it. When she sort of finished and it was supposed to be my turn to play, I actually said casually,“hey keep playing and I’m going to bringing a beat with it.” So like, looping the intro with a house music track and I put it really slow at the tempo that they were playing at and then I started speeding it up and I said, “just follow the tempo.” She start-ed singing the song at a faster beat that was behind it. So I said, “ok this is going to work.

After that, I think she stayed for my set – did she?

HW: I did.

TH: You must have – you had to. She was probably hitting on a guy that was there ha.

SHW: Of course haha.

TH: So the role reversed. I had to introduce myself to her after I played and I was like, what were you singing. She told me that they were original songs that she made. I asked her if I could do a remix of the last one that she was singing. She agreed but told me that there was no real recording of it. I said, “cool, come over to my apartment tomorrow – a dorm apartment and let’s rerecord it and I’ll make an electronic version of the song. She did come over and we did start making a different version of the song and –

SHW: We just started working every day and making new projects. It was so easy to work together. Were we even friends? We started working with each other for a long time but we weren’t hanging out socially. We just had a great work friendship.

AM: That’s mind-boggling! You’d think that the two of you started this as being best friends or at least really good acquaintances.

SHW: Yeah we didn’t even hang out with one another outside of making our music. We were just making music. Eventually, Tucker convinced me that I should come to NY. Then I thought, “wait, who is this guy?” I talked to people that I knew that we had in common and I was like, “do you vouch for him and should I move to NY with him to create a band with him?” They were like, “oh yeah, he’s a great guy – you should go with him.”

AM: What is your process like when you do sit down and create music together? Do you guys have designated roles?

SHW: Yeah. Every song is very different. But for the most part, Tucker is at the computer and I’m on the guitar and writing most of the lyrics. Now he’s singing a lot more which is cool. It’s also because as the band has evolved we have done the same as well.

AM: You guys have worked with so many artists over the past few years, what are you guys looking for when you are deciding on collaborating with people outside of yourselves?

TH: Honestly, I think that we’re just looking at people with good vibes. We love working with friends and people that we admire and look up to. That actually has a lot to do with the vibe that they are putting out into the world. We enjoy working together. One of the coolest things about collaboration is about putting out like a baby into the world that you created together and then being able to celebrate that together. Then being able to perform it together. You’re sort of bonded with that group forever. It will sort of always be a part of who you are. It’s just fun and it also gets you to have that opportunity for that music to have a little more freedom.

Because you’re able to work with another artist who has their musical sound, we don’t have to worry about whether that music has the SOFI TUKKER sound and if itis really in our world, having that aesthetic and that palette because it’s a collab-oration. So it can also live in Icona Pop’s world or someone else’s world. So it can have a little more risk and it can be a little more out there. Maybe not more out there as I think SOFI TUKKER songs are out there.

AM: Oh yes in the best possible way!

TH: Right I love out there. In a way – the collaboration has a way of being able to be out there – you know what I mean?

AM: Yeah. It’s about blending. When you have two collaborators that you know their work separately, come together it’s a hybrid that’s undefined and gives you the space to create. That’s so exciting when you see that come together.

TH: You get me.

AM: Yes! Our team has done fun projects outside of Athleisure Mag. Our Style Director had the opportunity to style Nile Rodgers a few years ago and her style has its signature and Nile is known for his. So the two coming together to create a look really took the pressure off of her as they both had a united vision without her wondering how it would go against her aesthetic. She could just sit back and enjoy the work and embrace his vibes and interests while adding in her touches.

TH: Exactly, it’s fun to have the other create fingerprints on it as well.

AM: Prior to COVID-19, you guys had a number of tours that you were on and creating a number of amazing shows. In prep for this interview, when we have told people that you guys are the cover, everyone would tell us about their show experience when jamming out with you guys and how it was the best night of their lives. So many people have painted a picture for us about your shows, but for those that have yet to go, what is it like for one of your in-person shows?

TH: I don’t remember.

AM: It feels like so long ago!

SHW: It’s like an electric orgasm!

TH: It’s all that energy coming together on one wavelength. It’s like losing your shit. You know when you’re like 13 with your friends and you’re listening to music on your boombox in your room and you’re like dancing on your bed – like losing it? I try to bring the adult back to that – to that primal nature.

AM: Do you guys have pre-show things that you do to get your mind ready for the show and then things that you do when the show is over? You guys are pushing through so much energy that it’s unimaginable how much you guys must hype yourselves up and then come down from that whole effect.

SHW: It is a p-r-o-c-e-s-s.

TH: We have different processes.

AM: Assumed!

TH: I’m going to let Sophie go as it’s such a process.

SHW: I’m really sensitive to stimulus as a person. I have to warm up to and then cool down from it or else I would never be able to survive. Basically, hours before the show my prep begins. 4 hours prior to the show, I will have my last meal. About an hour before the show, I start my vocal exercises. They are very physical and funny. That will go for about an hour and a half. Down to the hour, I know exactly what I am doing. After my vocal warm-up, I will do my physical warm-up. It’s about rolling out my body and it’s intricate. For the last 5 mins, we will dance around and psych each other up. You know, just jumping around with nervous energy.

After the show, then I have a vocal cooldown and then ideally, there’s a bathtub or a shower that also helps me to come down.

AM: Although that was an unexpected answer, love hearing this and knowing that there is such a thing as a vocal cool down is something new to us!

SHW: It doesn’t take that long. It’s just learning about putting the vocal in the right place in your mouth if that makes sense. That way you don’t get hoarse. When you talk right after singing, it can be really draining on the voice.

AM: Totally. Tucker?

TH: Mine is a little simpler. Before the show, we both pretty much treat it like a basketball game. It’s all about the warmup, being able to blast music – usually, dance music. It gets more intense as it goes. The first hour maybe a bit more chiller. By the end, it could be trance by the time we’re ready to go out so we're losing it. I’m really big into warming up because if we don’t do it or don’t do it long enough, my hamstrings will just bedone and then it’s all over. Right before we go out, we really hype each other up and Sophie gives me a 5-star on the back, like a really hard one. And it always hurts, but it stings and it gives me a little extra jolt which I like – but I don’t miss it that much haha!

SHW: What?

TH: I call it the 5-star. Sophie didn’t know that that’s what I call it until now! It’s a big slap on your back – it’s a 5-star. Afterwards, I ice up my knees and my feet with bags of ice or an ice bath type of situation.

AM: Um truly like a basketball player!

TH: Yeah, it’s very similar to my routine when I was a basketball player. We kind of run around and go nuts on stage. When I come off stage, my shirt is entirely dripping in sweat. It’s like a full hour and a half of going nuts. So I really have to ice but I don’t have to do the wind-down when we go back to the ho-tel after shows, I can just lie on the bed and fall asleep a minute after raving. Sophie has to do like a full 2-hour yoga wind down. When we used to share a hotel room for the first couple of years because we had smaller budgets, it was not ideal to share a room. I’d want to put the TV on so that I could watch SportsCenter and fall asleep to it and she could not have any light stimulation or noise or she would not be able to fall asleep. She has like earplugs and an eyemask. If I had the TV on even in silent, she’d be like, “nope the light flickering is fucking me up.” I was like, “this is ridiculous.

AM: You guys have had such a successful career, you have 2 GRAMMY nominations, you’ve played a number of festivals, I al-ways love hearing your music when it's an Apple (Best Friend) or Peleton (Purple Hat) commercial – we’re huge fans of HBO’s The New Pope. So when we heard, Good Time Girls the opening song –that was amazing. What does it mean to you guys to have so much of your music placed into so many pop culture areas?

SHW: I think that we feel really lucky to be able to be in that space! It’s a great way for people to be able to connect to our music and it’s just such a great opportunity.

AM: Even as we navigate COVID-19, you guys have continued to stay connected with your fans. How did your daily con-certs from home start and how impactful has it been to be able to provide this to your fans? Especially when we’re in a moment where you can’t really, travel, tour etc.?

SHW: It started very organically and by accident. Tucker was DJing and I was working out. Our friend came down and started live-streaming what was happening. People were watching and it was really fun and we said let’s do it again. I think on the 3rd day, Tucker was like, we’re going to do this every day until COVID-19 is over. Obviously, little did we know that we would still be at it. What we’re doing is different than our live shows as this is a DJ set and has been so much fun. Honestly, it’s been one of the most meaningful moments that I would say of my life. We're in this moment in time right now where people are feeling loneliness and are suffering and we are able to bring people together every single day. Everybody that is coming together are our friends and our community is now called the Freak Famand it’s grown to be this big community outside of ourselves. They have come together and they’re so inclusive and warm– it’s been great to see and gives us hope. This year, we’ve seen a lot of things about our world that hasn’t been great so to see that there are people like this has really been something that I have loved being able to be a part of.

AM: Are these shows thematic by genre, country or dedicated to specific portions of your fan base? Do you guys just freeflow every day?

TH: The Freak Fam is really so world wide that our music is really for everyone out there. It’s interesting because there are so many different time zones and languages that for those, it would feel odd to be specifically towards just one place because it's so diverse. We have done specific shows like an all Australia set for Australian radio where it live-streamed and it only featured artists from Australia. We’ve done some Mexico specific ones – we’ve done it. But for the daily streams, we just try to keep it inclusive for everyone.

AM: When you guys createdTreehouse, there are so many good songs on it. How long did it take you to make it and what was that like?

SHW: It’s so different now versus then.

When we madeTreehouse, we didnt have real time off. We basically used the time in between our tours. We would go to the studio, work on the songs, etc. Since it was done that way, it probably took a year to get that album out. There would be gaps where we couldn’t work on songs for a number of months as it would be a couple of days here and a couple of days there.

AM: Last month we interviewed you andIcona Pop about the release of SPA which we loved. We just caught the video recently as we have it on repeat. What was the thought behind having Jordan Firstman and Mia Khalifa also being included in this video and how did that come about?

SHW: I think it started out with Icona Pop as they were friends with him. We’re so lucky that we were able to have them in their as they are so iconic and I love their videos. They’re both so cool and iconic in their own way.

AM: You guys have the interactive e-con-cert coming up on Yoop on Mar 12, 2021 at- live from their eSPACE in Nashville. How did this come together and how are you working in terms of being prepared for that one?

TH: We’re so excited about this one. We’ve been waiting for the right kind of virtual experience that would fit what we would want that would be really unique and would be different from going and watching one of our live shows from YouTube or something. We were looking for a platform that had a real two-way traction. One of the main parts about our show is the connection between us and the fans and the real give and take and not just for our enjoyment although we definitely do have that. But the shows have a real live effect as it gets everyone on the same wavelength which is an important part about our show. To try to do that in a virtual world through technology, we thought that this platform would be a great way to do that. It has no lag between communication. People can clap at the end of shows or scream and we can hear that. There are these 3 big movie like screens in front of us where the crowd would normally be and there’s the ability to scroll through thousands of people who are listening in from their house. We can even pick them out and hear them with no lag time.

It’s the first thing that we have seen that is close to a real show and being able to get that real energy. We watched a couple of them as they were getting their plat-form going and just watching the kinds of interaction between the artist and their fans, talking through the songs and see-ing everyone interacts – it was such a cool experience. It made me really thing that you were there in that experience altogether. You know it’s live. I’ve seen some live streams and it looks like it was just pre-recorded shows that you’re watching. That’s cool, but for us we want to try to really have that live feel.

AM: In these times that we’re living in right now, how are you spending your time in quarantine when you’re not doing your daily shows? Are you working on your next album or finding new hobbies that you didn’t know that you had?

SHW: We’ve never had this much time be-fore ever! It’s really interesting. We have been working on a lot of new music. I'm not going to announce anything specific.

AM: Thought so.

SHW: But, there is a body of work!

AM: Nice.

SHW: But we have never had this amount of time where we could work on songs like this. So we’re really excited about that process. I mean, we try to get outside a lot. I’ve been DJing every day. I wasn’t really DJing before this time. So I spend a lot of time practicing DJing now and I spend a lot of time doing tutorials. I take guitar lessons as well to take the time to work on my craft. I love being able to do that and I also play things in our DJ set of things that our Freak Fam is doing. It could be poetry or things that they are doing and so I will work on that. There’s a ton to do!

AM: How do you guys stay inspired?

SHW: I’d say that the DJ sets that we're doing right now are really inspired. It’s energizing and it’s fun to try out a set or song and see how it works. Then we can go back and work on it more and then try it out on a set again. It’s really cool to be able to have that feedback when we're working on something. We can go directly from studio to set to play it.

AM: A lot of people are thinking about what next year will look like in terms of returning to IRL events and things of that nature. Have you guys begun to sketch out what plans to doing something like that will look like? Or are you looking at circling that date in hopes that you can actually do that show or particular event?

SHW: I would say that we’re trying not to get our hopes up!

AM: Same!

SHW: I think that we actually haven’t even gone there. Like obviously our team is there creating plans, but in our hearts, we just believe that today is what today is and tomorrow is what tomorrow is. But it’s really hard mentally to go past anything like a month. I mean how the world is right now and what it will be, we know it’s really unpredictable right now and that’s all we can predict!

AM: We’ve literally had the same conversations on this end. When can we do IRL shoots, attend events etc. To be able to think about that and to think about the safety around those elements is just a lot to take in because the plans become so fluid and it’s definitely hard to predict. It’s too soon!

SHW: Yeah.

AM: What do you guys think about the fact that because you have had so much virtual/digital engagement and even hearing about this new platform that your show on the 4th will be on, everyone regardless of their vertical has embraced these concepts. When things at some point in life do get back to being in person, will you guys maintain some of these virtual nuggets that you have been playing around with and that people have enjoyed even when they can move around more freely?

TH: For sure! I think that he whole world has definitely embraced the virtual element in all industries. I’m sure a lot of companies are saying, “you know, we don’t really need that office space. We can do it from home and save all of this money.” I think that it will be the same in the music industry. We can’t get everywhere and there are still places that we have never been able to go. We have played in a lot of places but there are so many places that we haven’t been able to play for many reasons. Sometimes it’s just as simple as the currency of that country as doing it would mean that we would financially lose money and people can’t afford the show. I think there is such a good use of virtual shows and our DJ sets whether it’s geotargeted or geo-locked and can only be seen in certain places, I think it’s going to be really useful.

You can have people watching you from all over the world and be united and that doesn’t have when we have our in person shows. Only people in that space/that town get to be in that moment. It can accomplish something sometimes bigger and sometimes more broad. Because it’s free (not the Yoop show,) but what we have been doing is, hopefully, it’s just a 1-click for free mouse move as the barrier into entry. Those who may not have known us well enough to pay for a ticket or two to make a plan in their week to see us can do it now because of this platform when they wouldn’t have prior to. So there is always a good use for something like this and I think it will get creative when the world is back to the new normal or whatever it is.

AM: What do you guys see as being next in terms of the SOFI TUKKER brand? Launching a fashion line, getting into acting – are there other areas that you want to be able to embrace in addition to your successful music career?

SHW: Tucker is a thespian!

TH: No not really! Haha

SHW: Haha I don’t think my sarcasm translates well to print haha!

AM: Haha we caught it!

SHW: So we have our body of work that we are working on right now and I don’t think that we have ever been so proud of the music that we are making. We definitely are interested in launching projects of course.

TH: If you have anything in mind, we’re around!

AM: Of course!

SHW: We don’t have any booking plans right now to get in the way of that.

TH: We want to be able to continue to do what we’re doing and to grow the FreakFam as well! When live shows return, we want to be able to do it in a hopefully big-ger and more exciting place than where we left off. It’s exciting and we’ve loved being able to find ways to keep growing and to work with so many great people.

SHW: It’s been a really tough time as I’m really far away from my family. So that’s tough so to have the work that we do –our music and our purpose and to have a community that is so vibrant it really helps. It takes a time that is really tough and difficult and helps me and others get through it. It makes it a lot easier to focus on things and to be able to be excited about them.

AM: Clearly you guys inspire people with everything that you do. So we always like asking people who are 3 people that you know or admire from afar that have in-spired who you are today?

TH: There are so many people and I think when you think about the people that we have learned from – when we started the group or band or duo – still don’t know what to call it 5 years later ha! We start-ed, we were really uncomfortable taking photos, being on social media and we wouldn’t take selfies because we thought it was lame. Then something as simple as seeing other friends of ours do what they did and were amazing at social media, that was inspiring to us.

For me in short, it would be Larry Bird.

AM: Yes! Our Co-Founder loves Larry Bird!

TH: Is she from French Lick?

AM: No, Indianapolis but she’s all about him and you can never say anything wrong about him – his work ethic and focus is amazing.

TH: Exactly. I’m from Boston and as a sports guy, I grew up idolizing his work ethic, how hard he played and how hard he practiced. When I watched him play, that was always instilled in me and I learned it from sports. I knew that if you’re not working, someone else is getting better. It’s not like everything is a competition but it is competitive and that is motivating for me.

AM: In our Style Director’s home state, they believe in Life is Sports and Sports is life. How you are in sports is how you're going to go about life. So it is a competition and in many ways, that competition will be with yourself. And the reality is that someone else is also doing what you are doing so you need to be ready to perform. It’s a great point!

TH: A lot of what I learned there, we have brought into our world here. Being a captain on a college basketball team and working together – a lot of those skills are also applicable in what we do now and it was great to bring it in here.

SH: I’m going to give you an emotional answer because my grandfather passed away recently. I would say that he is one of the reasons why I am who I am today and he inspired me. A – he always treated me like I was the most special person in the world. The thing about him is that I think he actually treated a lot of people that way so it wasn’t just about me. That’s how he was with people and when he interacted with them, he made them feel that way. Feeling seen and having that kind of love in my life made me believe in myself and made me want to give that back to other people so that others could be seen and feel special. The other thing is that he was always jolly and I never heard him complain and I think that that value is something that we have also brought into the community and the band.

IG @SOFITUKKER

PHOTOGRAPHY CREDITS

Athleisure Mag's virtual cover shoot was shot by Co-Founder + Celebrity Photographer Paul Farkas. Throughout this shoot, Paul used an iPhone 11 Pro, iPad Air 2, Facetime and Clos.

STYLE CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder, Creative + Style Director Kimmie Smith shares what she used to create the cover editorial with SOFI TUK-KER for a number of fun vibrant looks.

LOOK I | LOUNGE STYLE

FRONT COVER, PG 16 + 19 | SOPHIE: DIPPIN' DAISY'S Show Off Bralette + Friday Night Pant | MAISON MIRU Halo Oval Hoop Earrings in Sterling | EXPERIMENTAL JEWELLERY CLUB Gold Pyramid Stud Bracelet | NIKE Sneakers | TUCKER: RUSSELL ATHLETIC Tie Dye French Terry Hoodie + Short | PUMA RS-2K Messaging Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK II | SPORTY STYLE

BACK COVER + PG 20 - 25 | SOPHIE: L'OEUFPOCHE Cloud 9 Crop Pullover | L'ETOILE SPORT A-Line Skort | MAISON MIRU Halo Oval Hoop Earrings in Sterling | Nike Sneakers | BABOLAT Pure Aero Tennis Racket | TUCKER: ALO YOGA Idol Hooded Runner + Chill Short | MATADOR MEGGINGS Cubed Meggings | PUMA RS-2K Messaging Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK III | WEEKEND STYLE

PG 27 - 32 | SOPHIE: BALANCE ATHLETICA Tie Dye Hoodie | PANGAIA Lightweight Recycled Cotton Track Pants | MAISON MIRU Halo Oval Hoop Earrings in Sterling | PUMA RS-Fast Sneaker |TUCKER: MUNICIPAL Standard Issue 300 Hoodie | PUMA X KIDSUPER STUDIOS Track Pants | Nike Sneakers | SOFI TUKKER Yellow Choker Chain |

LOOK IV | STUDIO STYLE

PG 35 - 39 | MUNICIPAL Sport Utility Hoodie + Jogger |

LOOK V | CASUAL STYLE

PG 40 + 41 | KALORE Ivory Satin Top + Stretch Pants | MAISON MIRU Halo Oval Hoop Earrings in Sterling | STELLA MCCARTNEY Holographic Sneakers |

LOOK VI | CHILL STYLE

PG 42 + 43 | BALANCE ATHLETICA Tie Dye Hoodie | MUNICIPAL Crossover Short |

IG @PVFarkas

@Shes.Kimmie

Hear EDM musical duo SOFI TUKKER on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.

Read the Nov Issue #59 of Athleisure Mag and see SOFI TUKKER in mag as well as their 9PLAYLIST 9MIX.

ATHLEISURE MAG | #59 NOV 2020

ATHLEISURE MAG | NOV ISSUE #59

In this month’s issue as we continue into the fall, our Nov Issue #59 is covered by one of Athleisure Mag’s favorite EDM artists, SOFI TUKKER. Our virtual cover shoot showcases fun vibrant fashion worn by the duo ranging from varying forms of lounge and WFH looks. We talk to them about their musical background, how they came to working with one another, a number of their achievements and how they have navigated these past few months by continuing to stay connected with their fans and their upcoming econcert that takes place on Dec 4th! This month we interviewed Miss USA 2019 Cheslie Kryst who is also a full time correspondent for EXTRA. We talked about her competing in the pageant system, recently crowning Miss USA 2020 at Graceland earlier this month. In addition we talk about her work in law, her focus on social justice and the importance for empowering women. We’re fans of BRAVO’s Million Dollar Listing franchise and this month, we interviewed Million Dollar Listing LA’s Tracy Tutor to talk about her work in the residential luxury market, being a broker in a competitive industry, how she balances her life as a mom, her focus on fitness and how she empowers women. Just in time for Thanksgiving and the upcoming holidays, we talked with Chef David Rose, Food Network Personality and Executive Chef of Omaha Steaks. He talks about how we can still celebrate even thought our holidays will look a little different. He provides tips and his go to meals that he enjoys smoking and grilling. We also talk with Chef Ruben Rodriguez in this month’s The Art of the Snack about his latest restaurant, Amigo Nia. He shares his culinary influence, what you can expect when enjoying pickup and delivery as well as his plans as he heads into 2021.

This month, our cover SOFI TUKKER shares their 9PLAYLIST as well as providing a fun video of their 9MIX. Normani shares her favorites and why in our 9LIST STORI3S.

Read the Nov Issue #59 of Athleisure Mag here.

THE DROP WITH STEVE AOKI

We're sure that we have all been listening to a lot more music as we have navigated these past few months as it's a way to transport ourselves to another level even when our environment may look way to familiar at this point. This month's cover of Athleisure Mag is entertainer, DJ, record producer, music executive and entrepreneur Steve Aoki. We've always been fans of the energy that he creates when he's at his shows, his music as well as his focus on putting good into the world with The AOKI FOUNDATION whose primary goal is supporting organizations in the brain science and research areas with a specific focus on regenerative medicine and brain preservation.

In addition to our virtual cover editorial shoot with Steve, we delved into his career, his label DIM MAK, his placement in the Smithsonian Museum, the importance of diversification while being true to the core of business, Neon Future series, Blue: The Color of Noise and his process in music and collaborative projects.

ATHLEISURE MAG: What was the moment when you realized that you wanted to be in the entertainment industry?

STEVE AOKI: Oh man entertainment is such a broad word and some of these answers are probably not going to be straight forward. I got into music when I was a teenager and then that became my whole life blood. Everything I did was involving music in every facet of life. It just became my lifestyle. From the friends I chose, to the food I ate – when I was growing up as a teenager – there was a very specific kind of music that I listened to and everyone was vegetarian. Pretty much everything down to the way that I dressed. It just became – it just became me so. So once I figured out what I wanted to devote my life to, that of course, changes over time. So from when I was a teenager, to college, to post college, young adult – my music style changed and the way that I interpreted music and played music changed as well.

So, I was in bands in the beginning and then I became a DJ and then at that point, in the early 2000’s, I actually started seeing that what I was doing with music was actually making a profit. It was making money. Because up until then, I never looked at music as a profitable enterprise. I never thought about it that way because you give so much to something, if you really care about, it’s not like you care about getting something back. What you get back is the love that it gives you, the feelings that it gives you, the community that it brings to you. As I started DJing, I started realizing that at that point I was DJing small clubs and festivals. That’s really when that major moment came when I was like, “wow I’m on a big stage and I need to not just play records and music” – which some of them were my own and a lot at that time, were of the culture. It then became, how do I engage with these people and entertain these people?

So then that term, “entertainment” came into the fold much later in my career. I would say that it came into the fold when I played Coachella the second time in 2009, not even the first time. It was that moment when I had the budget and I could build out the stage design and I could think about ideas that could present to different parts of my show like stage diving. These stage dives aren’t like a moment where you are methodical, you feel the moment, everyone’s ready for it and you jump into the crowd. There are moments when you think, this is going to engage with people, this is going to be entertaining. I bring my raft out and I start floating on the people, they haven’t seen that yet – that’s entertaining. There’s all these little things that I did with the people like the cakes. It’s an entertaining part of a Steve Aoki show. People remember for the rest of their lives and they’ll say, “40 years ago I saw a Steve Aoki show, I don’t remember the songs but he did cake my friend in the face and it was the best day of her life!" You know what I mean?

AM: Exactly yeah!

SA: I would say 2009 it all came together. Long answer for you!

AM: But that’s a great answer though. It’s all about a progression and just how things come together.

How would you define your musical style?

SA: My musical style is very fluid and of the moment and I like that. I like that like, it’s very much a gut and it’s based on feelings and it’s always going to change. It’s always going to change with my feelings and however way I feel about things or the moment on how I internalize that and not just consume, but how do I create that and how do I create from that?

I think that that’s something that I learned at a young age. When you are inspired or when you absorb something that makes you feel a certain way that it hasn’t made you feel before, like you know the best way for me to engage with that feeling is to create from it. It’s like anything, when you do it over and over again, you just get better at the process of doing it. You might not be great at it in terms of the output, but you get better at the process and that’s what’s more important than the output because the output is entirely subjective. Whether someone likes it or not is not what’s important. That’s another thing that I learned through this whole thing – whether people like my music or my output shouldn’t reflect why I did it and why I liked the process of it. I think about that question and it’s very complex. It’s not just I’m EDM or I’m this. Music is always going to change and it’s based on feelings. If you take down all the identities, all the titles and the genres – if there was no such thing as hip hop or rock or EDM and people were just like, “yo I just like the song.” When you hear a song for the first time and you’re listening to something that is totally different – you shouldn’t be limited to, “this is weird that I like it.” It shouldn’t make you feel weird. If it makes you feel really good, then that’s the whole point of it.

AM: Right and sometimes listening to the same artist and the same song at different points in your life, have a different connection and you can enjoy it. Our co-founder’s great uncle was tenor saxophonist, Joe Henderson and as a kid hearing him, she didn’t respect the fullness of his work.

SA: Yeah.

AM: And then in college, there was a whole other world of understanding that gave those songs meaning.

SA: Right right!

AM: You are someone who has worked with so many artists across so many different genres as a DJ, musician, producer, music exec – what is that process like for you when you’re thinking of collaborating with somebody?

SA: Yeah, when I’m collaborating with different artists, I think that one of the biggest lessons that I have learned is to just go in there and go in with a blank slate. A lot of people want you to come in there with all of your ammunition and basically all of your knowledge base. I’d rather go in there as a student. You know, they want to work with you and at this point in my career, they want to work with you too! I know what I can bring to the table, but it’s almost like when you watch an improv comedy skit, you never know what’s going to happen. Like, “hey someone say an action – running, someone say a sport – wrestling,” and then you kind of take those moments and you just be free on where it will go. That journey is really exciting to come from that place. Of course, your intuition and experience in terms of how and the way you process and supply chain your music and the way you work your music – how you’re going to work all of that – it’s innately going to come out. Sometimes you need the structure, but I prefer having the blank slate for the most part. Unless if you’re on a time crunch – a time crunch is a whole other story. Because then I’m like, “ok I just need to have the hook.” From the hook, I’m able to build you know – I can build that idea. I generally start from there if I can’t get into the studio with the artist. I just need a hook. I just need that part that gets stuck in my head and I will allow that to just linger in my head for a long time and then melodies start coming out in the studio and then I pick the best one. You stay on that melody for a day or two to make sure that it’s the right melody – because sometimes the first time you’ve heard it, it’s the best thing that you have ever heard and then you realize a day later, “oh my God, it’s awful.”

AM: Definitely! What’s that like when you have something that’s already existed. We love Michael Jackson – Thriller (Steve Aoki Midnight Hour Remix) and I also like Steve Aoki & Darren Criss - Crash Into Me cover of Dave Matthews Band. When people already know the songs, do you have a different approach when you’re deconstructing it to make it your own?

SA: Yeah, yeah exactly. When I do remixes of my own tracks – like in the case of Crash Into Me with Darren Criss (Glee, Hollywood, The Assassination of Gianni Versace), I can’t play the original at my own shows because it’s too mellow. When I’m playing an EDM show, I need that energy bursting at the seams and I need that drop to do exactly that. I need the dance floor to be bouncing. It’s all about Darren’s voice, Dave Matthews incredible lyrics, the melody and you combine that with a huge drop that’s signature to my sound and people will just lose their minds you know? You want to push purposeful.

AM: Are there genres that you've yet to do that you want to place the Aoki touch on?

SA: Yes. I mean there is no genre that can limit me. I just – I want to work with every genre and I really want to keep spanning the globe. That’s the other thing to, I travel so much and I’m so fortunate to be able to hear and know and learn about not just what’s happening in different parts of the world that are already popular, but also like what’s brewing. What’s brewing in South Africa, when I was out there, I was listening to some music and it was like, “yo this is the next wave in South Africa.” I want to know about it and I want to meet them. I want to hear the songs and I want to get the vibe, the flow and the dance culture that’s with it. You know, music brings people together so you have to understand what kind of dance moves that they are doing to it. How are they bringing it to their culture. Basically, I just want to keep expanding, keep exploring and it’s limitless. There’s always something new out there.

AM: How did you feel being the first EDM artist to be included in the Smithsonian? How impactful was it to see your gear housed in the same space as DJ Bob Casey’s from the 50's as well as Grand Masterflash’s turntables and now you’re literally being enshrined in such a historical place?

SA: Even when you say that out loud …

AM: It’s mindblowing.

SA: It’s totally wild you know? I remember when I went to the Smithsonian after they asked if we would be part of it. I met with them and did the interview there and walked through it and I felt like I was leaving my body and watching myself and I was like, “holy shit!” I just freaked out. I mean, it’s incredible you know – an incredible feeling. It’s the kind of thing that you’ll say, “wow in 60 years someone is going to say in the 2010’s there was an Asian DJ and there was a thing called EDM and this is what people did when they went out to festivals. And here is a typical show.” It was really cool to think that wow, 60 or 70 years later, someone is going to look at that and say, “that’s cool.” And you know, in that regard to, I’m proud that you know, I’m representing for Asians in that way too.

AM: As someone who is as busy as you are, who does travel so much, why is fitness, health and wellness so important to you?

SA: Oh God, it’s so crucial and integral. You have to train your body and mind to be able to run the marathon over and over again. You can’t just wake up – before you get out and run, you have to stretch. Before you do anything – I mean, I’m stretching constantly and that stretch is mindfulness. And as I do more mindfulness, actively, and I start learning more about myself – my mind, my body rhythms – it’s really fun. When you’re sitting there meditating, some people think, “oh it’s so boring.” When you get into that space, you get into where you’re finally supposed to be – it’s incredible to get into that space where nothing else really matters. That phone call, that schedule – all these things in life – comparing yourself to this person to that person – that thing – the anxieties of the world. If you can calm all of those things, it’s a really wonderful place to learn to get to. I think that it’s not just for someone like me that was running around like I was prior to COVID-19 like I did, I think it’s really helpful for everybody. For me especially, I need to absolutely make sure that I’m on the practice and I just love having it.

AM: Just looking at your portfolio, it’s so expansive between your music, Pizzaoki, your label DIM MAK as well as DIM MAK En Fuego, your clothing lines, companies that you have invested in like Liquid I.V. which we are huge fans of. How important was it for you that regardless of the vertical, to diversify your portfolio beyond your industry that you work in whether it’s creating ventures or investing?

SA: I mean, yeah, in life, I think that diversification is always a positive. Of course, you know it says a lot when you see someone that dives into their craft 110%. I’ve seen that in Japan especially, with artists that’s into their craft whether it’s even sushi chefs that spend their entire life just focusing on that and I love that – I love that. I’m such a fan of that and I admire and I respect that. It’s important that I have that too because my main core the whole of my operation is music. Music creation, music production and playing – playing my music out to the world. That has to be grounded. That has to be an anchor and platform and if I don’t have that, I can’t diversify. I think what the important lesson is here – is that diversification is always positive. You need to have your main business, whatever it is, whatever your main passion is – it has to be grounded so deeply into what you do and you have to be a craftsman in that space. Once you have that, then you can start building outward. You know, we only have one life, experience it. Experience as much as you can. All of these different things that were created in all of these different worlds is extremely fun for me. I enjoy it. I love it and if I didn’t love it, I wouldn’t be doing it. You have to love what you do and you have to love the process – not what is actually going to be in the end result. It’s always about the process.

AM: With so many artists, because of COVID-19 doing their performances virtually and I know that you’re known as a Techno Futurist Optimist with an interest in the intersectionality between humanity and technology, how do you think this digital reliance will impact the industry long term once we’re able to get back into a new normal.

SA: I think that in a hopeful sense that we will all get back to what we all love. You can’t deny live experiences and live shows. There is nothing that compares to that. A virtual show is like 1/10th of the experience and not a 100% of the experience. That’s why they were so big all around the world. We’re social creatures and beings. We love being around people and experiencing things together. We’re not a solo species. We need to feel energy and those feelings with other people. You can’t deny that and I think that hopefully, there will be a vaccine that will be administered around the world where we don’t have to worry about COVID deaths and COVID tragedies that are happening. But until then, the digital space is what I had to do. I think that all of us have had to take that because now there is an infrastructure being built around the digital space of experience and it’s evolving quite quickly. You know, I just played an Oculus show where you put on an Oculus headset and you’re talking to people from all around the world. As a fan watching the show, you can look to your right and your left and there’s another fan watching that same show from a different country. You can actually socially engage with them. The infrastructure is being built in such a way that there’s going to be more of a catch and they will be able to bring more of a better experience. I think that once we get back to IRL shows, there will still be that people will want to do that and be apart of that. I think that at least with COVID and people being in that business, it has created a space for it to grow. But, you can’t compare that when you’re talking about a live show.

AM: Last year, you published your memoir Blue: The Color of Noise, why did you want to write this and what was that process like for you?

SA: It took me about 6 years. It took me a long long time. It definitely wasn’t like, “ok, I’m going to get this done – I just need to do this.” It was an ongoing process and it started out being like the history of DIM MAK first. So I was like, DIM MAK is going to hit 20 years – we’re at almost 25 now. I thought I would do the history of DIM MAK, a 20 year book and I started writing stories about when I started DIM MAK back in ’96 when I was in college. I wrote about the struggles and all of the good stuff that you want to read – incredible stories. Then I realized, this was more about a memoir about my life and DIM MAK is a part of my life. It’s a big part of my life, but I felt that I should expand more and at that point, a few years after as I was touching on the history of my label, I started talking about the harder things that were very difficult to open up about like the death of my father (editors note: Hiroaki "Rocky" Aoki, a wrestler and restaurateur who founded the restaurant chain Benihana), the death of some of my friends that made a huge impact on my life and then as I got deeper, I started seeing a therapist that helped me to actually bring out some more of my introspective feelings that had to be kind of unearthed. You know, it was therapeutic to be able to write the book and a lot of that went into it. I also – you know when a lot of people think about the history of Steve Aoki, they say, “oh yeah, he’s the guy that throws cakes at people at shows.” Well I just wanted people to know that there is a lot more than just that.

AM: You dropped Neon Future IV this spring which I know is part of the Neon Future series that you began in 2015, tell us about the series in general and what can you share about the 27 track album that you just dropped?

SA: Neon Future is a concept that I came up with and is exactly what you said earlier. I really look at the future as an optimist and I look at technology with an optimist lens. I look at tech in a way that can help us and enhance us to be more of a creative or imaginative species. At the end of the day, we want to save ourselves and saving ourselves will be saving our planet as well. With tech, we can advance that and become more of an intelligent species. That’s why Neon Future is a colorful future. And so really making sure that for me personally, the musical concept, I wanted to educate it by having scientists on the album. So it’s not just about having a collection of songs for each album, but to really validate my point, I reached out to scientists that were very difficult to get a hold of. Some of the people were harder to get a hold of than some of the biggest talents that I have worked with. I had to do a lot of explaining, fly and meet people and do a lot of work in that regard because I care so much about that space and I also love bridging the science community and the electronic dance music community in a way that hasn’t been done before.

Like Ray Kurzweil to Yuval Harari to J.J. Abrams to Bill Nye and so forth and so forth. It started off as one album and the second album was going and then I said, you know what, it’s too good to end. Then the third and then I built the studio between the second and the third and I call it Neon Future Cave and then between the third and the fourth album, I started creating the comic Neon Future with Tom Bilyeu because Neon Future really deserves to be graphically laid out with its storyline. Which presents a world that we can imagine and with every comic book story, you need to have conflict so we had to make it like a dystopia that we want to make it like a utopia instead of the opposite. It just kept on growing and it had a mind of it’s own and it became AI! It became its own thing. It’s almost funny that this project almost became it’s own powerhouse that I couldn’t even stop which is kind of cool. We’ll see. Because of my next project, this puts Neon Future IV as the last of the series so far. We’ll see if it continues as I have a few other concepts that I want to develop. My main baby is Neon Future that’s for sure.

IG @SteveAoki

PHOTOGRAPHY CREDITS

Athleisure Mag's virtual cover shoot was shot by Co-Founder + Celebrity Photographer Paul Farkas. Throughout this shoot, Paul used an iPhone XR, iPad Air 2, Facetime and Clos.

STYLE & GROOMING CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith and Groomer Sheena Zargari share what they used to create this fall menswear style editorial of Out & About Style, WFH and Fitness.

LOOK I | OUT & ABOUT STYLE

FRONT/BACK COVER PG 26 - 37 | DIM MAK COLLECTION X DIAMOND SUPPLY CO Denim Jacket | SIKSILK X STEVE AOKI S/S Oversized Essential Tee + Loose Fit Riot Denim | LACOSTE Storm 96 Lo Sneakers |

LOOK II | WFH

PG 22 - 25 | SIKSILK X STEVE AOKI Oversized Hoodie + Relaxed Short | LACOSTE Storm 96 Lo Textile Sneakers |

LOOK III | FITNESS

PG 16 -21 | ALPHA INDUSTRIES Apollo II Hoodie | DIM MAK COLLECTION Leggings | DECKERS X LAB S/S K-ST 21 Sneakers |

IG @PVFarkas

@Shes.Kimmie

@Sheena_Zar

Hear DJ/Producer Steve Aoki on our show, #TRIBEGOALS - which is a part of Athleisure Studio, our multimedia companion podcast network! Subscribe to be notified when the episode drops. Listen on iHeartRadio, Spotify, Apple Podcasts, Amazon Music, Google Podcasts or wherever you enjoy your podcasts.

Read the Oct Issue #58 of Athleisure Mag and see The Drop with Steve Aoki in mag.

9LIST

Read the Aug Issue of Athleisure Mag #56 and see 9LIST in mag.

9LIST STORI3S | KIM KIMBLE

Read the Aug Issue of Athleisure Mag #56 and see 9LIST STORI3S | KIM KIMBLE in mag.

9LIST

Read Athleisure Mag’s July Issue #55 and see 9LIST in mag.

WE SALUTE OUR HEALTHCARE WORKERS ON THE FRONTLINES

Read the April Issue of Athleisure Mag and see We Salute Our Healthcare Workers on the Frontlines in mag.

FINDING THE THROUGH LINE WITH JAMIE GRAY HYDER

We can't tell you how many times we've enjoyed watching NBC's Law & Order marathons whether it's the flagship program, Criminal Intent or SVU. We love our fair share of True Crime and the squad members that we get to know each season. When Law & Order: SVU came back last fall, its 21st season (they have now been renewed for an additional 3 seasons), marking it as the longest running drama series in history. Along with more stories ripped from the headlines, advocating for victims and getting to know many of our faves, Jamie Gray Hyder joined the cast as Officer Katriona "Kat" Azar Tamin who is learning the ropes, coming in with her style of tracking criminals and learning how to grow with her squad.

This month's shoot for our 50th issue showcases a number of pre-Spring looks worn by Jamie Gray Hyder who is known for her voice acting work in the Call of Duty video games, HBO's True Blood and a number of other projects. We took some time to find out more about how she got into the entertainment industry, how she prepares for her roles as well as how it is to be in this acclaimed and iconic show!

ATHLEISURE MAG: We’ve been fans of yours since you’ve been on HBO’s True Blood, a number of our readers play video games and have enjoyed your voice acting on them. Can you tell us how you got into the entertainment industry?

JAMIE GRAY HYDER: I’ve been acting since I was a kid. I’ve been a classically trained vocalist since I was really young. I have always been performing and then when I got into college and studying straight acting and kind of left the musical theater world, that’s when I sort of honed in on film and television and working on screens. So after college, I moved out to LA to try to get it going.

AM: What have been some of the shows that readers have seen you in prior to NBC’s Law & Order SVU?

JGH: My first sort of big break was on True Blood. They initially hired me to do a smaller part for 2 episodes and we all worked together really well and they liked the character. So I ended up staying for 2 seasons. For me, that was a huge learning experience and a huge validating experience. To work with HBO as my first home is something that I am really grateful for.

AM: You are so extremely versatile. We’ve enjoyed seeing you in a number of ways such as David Guetta’s music videos. How do you prepare yourself for all of these different types of opportunities?

JGH: You sort of have to find the through-line in what you bring to each one and for me that came down to getting comfortable with what I already bring to the table. Self-awareness is really important because that’s going to be the thread that binds it no matter whether you’re doing video games, television or music videos. If you’re not comfortable with yourself and comfortable with sort of what you provide on naturally, then you’re not really going to know where to go from there.

For me, becoming more comfortable with myself and increasing my self-awareness was a tool that I think has helped me through all of the different mediums.

AM: So Law & Order as a franchise, we can’t tell you how many hours a week that we have enjoyed watching it. It’s something we love watching whether it’s Law & Order, Criminal Intent or SVU. How did you get the call that you are joining the cast?

JGH: Initially, they brought me on to do a few episodes as a guest star and we were going to feel out her role as a regular. Then when they decided to keep me and called me, I lost it and I started crying. I couldn’t believe it because not only am I a part of such a legendary show, but such a historic season. So I get all the weight that comes with that even though this is my first season. So to be tied into such a monumental achievement for the show has been something that has is very rare and something that I am really grateful for.

AM: Tell us who is Officer Katriona “Kat” Azar Tamin?

JGH: Officer Kat and Jamie actually have a lot in common when it comes to being driven and sometimes stubborn and independent. Kat is more reserved when it comes to, I think, her personality, but when it comes to the way she approaches her work and fighting for these victims, she really leads with her heart. I think you’ll see her attempting to create more of a balance between her head and her heart as we continue on. Right now, she is still a little bit rough around the edges kind of learning how to conduct herself in this new world and this new set of rules and structure. While she is a little bit out of line here and there, I think that as she grows and becomes more comfortable with her role in the squad room I think you’ll see her settle in a little bit better.

AM: What is it like working with this amazing cast of characters and people such as Ice-T and Mariska Hargitay. What is that like as we have a number of Law & Order fans who would love to know.

JGH: I learned so much from them both professionally and personally every day. Ice has sort of had my back very much so from the beginning just like Finn has had Kat’s back from the beginning. He and I connected instantly over my work in the music industry. My side job in LA was working at a recording studio called Record Plant. So I worked there for 4 years and dealt with a lot of the same people and personality types and scenarios that Ice has kind of grown up in. So we shared a lot of those kinds of experiences. With Mariska, it’s sort of a daily lesson in how to lead and how to inspire and motivate people. All of my castmates have families and they all have children. They all come in and focus and bring a fresh energy every single day. That’s easy for me as a new person, but thinking into working on something for 5-10-20 years, you might get jaded. Every single one of my castmates comes in fresh daily which is something that I find super impressive.

AM: You guys cover a lot of really heavy topics. In terms of preparing, as your episodes are inspired by cases that took place in real life, and I’m sure there is a lot of work in terms of understanding the victim, how you would play the role, how it would be like for them to come to you etc. How do you take that on as it seems like that would take a lot to be in those positions?

JGH: Before we do each episode, we are sent a whole research packet that has a bunch of news articles and things that all deals with the scenario that we are dealing with on the show. While we don’t necessarily represent certain people or events, often times we are pulling from the news and real people. For me, it’s very much a motivating factor. You have to put aside whatever you’re dealing with personally and really give value to what you are doing because there are real people dealing with these types of issues in their real lives. While we have to keep it light on set as much as we can because we are dealing with heavy material every single day. I think that approaching it with a little bit of reverence is the way that we all really justify what we are doing and just knowing that there are real people out there that are being positively impacted by our show is something that is never lost on us.

AM: So you guys are currently filming season 21 right now. What is a week like when you’re balancing between filming for the show and then what do you do when you’re not on set?

JGH: I chill in my apartment a lot. Because we can work long hours. Some days are shorter than others. We typically shoot 5 days out of the week, 10 months out of the year. It’s a 9-5 and you really have to think of your dressing room as your office and your trailer as your office and take that down time and be productive with it. It can be grueling, but you just remind yourself how lucky you are to be in this position every day and that helps get you through it. When I get home, I just like to hang, and chill and cook and watch movies. I’m happy to be in NY and I have a lot of exploring to do.

AM: What do you do while you’re here – where could we see you working out, going shopping or grabbing a bite?

JGH: I love Japanese food so I am always trying out a new Japanese restaurant. As far as working out, I work out at a fight gym.

AM: So the recent episode you were in, we saw you boxing - that was not something new for you?

JGH: No, that was kind of inspired by my routine already and they said we want to incorporate that and they had a storyline that they had been working on and so it all worked together. So a few days a week, I’m over at Gotham Gym. I work with trainers there. My preferred method of workout is technique and fight training and that’s what I do a few times a week.

AM: With summer coming up and people wanting to look fit and their best, what are 3 boxing moves that people should put into their routines?

JGH: Something super simple that anyone can do at home and you don’t need to pay a lot of money to do it and you don’t have to have people tell you to do it is jumping rope.

AM: Ugh we’re not a fan, but it’s so good for you so we power through it.

JGH: When I first started, I said oh my God, I’m so shitty at this. But then you keep going and just doing 3 minutes before getting into my workout every day – it gets your co-ordination in check, it gets your rhythm in check. For me, it kind of wakes me up. So this is something that anyone can do and benefit from.

AM: So you love to cook, what are 3 things that we can see you cooking?

JGH: I like projects. So I will typically pick a cuisine and say, “what about Korean? I love the Korean Cheong Soups how can I make one at home?” I really enjoy cooking projects that involve going to specialty grocery stores whether it’s a Korean grocery store, a Japanese grocery store, an Indian grocery store – I kind of like exploring new ingredients. I will pick something that feels foreign to me to learn about different foods but then you get to know more about different cultures that way at the same time.

AM: What are philanthropies, charities or platforms that you like to give your time to and support as well as to draw awareness to?

JGH: I work a lot supporting the Armed Forces and Veterans causes that’s really important to me. I specifically work with organizations that help to aid the transition to active duty and civilian life. Some of those include the Student Veterans of America. They are an organization that has liaisons at over 1,500 campuses across the country that help newly, people who are newly coming out of the service and want to get their Bachelors degree. They’re older and have a full life that they have to work around so they have an organization that helps to get around those hurdles to make achieving a higher education easier for those that are coming out of service. When I worked at Call of Duty, I worked with the Call of Duty Endowment which helps place veterans at high paying full-time jobs and in addition to veterans, I work a lot with mental health organizations such as the National Alliance on Mental Illness (NAMI) and I work a lot with Cannabis Reform. So those are my 3 major things and they often overlap in a lot of ways as well.

AM: That’s inspiring. What are acting projects that you could imagine doing and would like to have offered to you that are on your bucket list?

JGH: For me, it comes down to the types of work. I love being physical and that’s one of the things that I love about the episode on SVU. I loved being able to be physical, to fight and to do stunt work and getting into it that way. Any job that really requires me to by physical or learn a new skill. Working in other languages and accents and things like that is something that also appeals to me. I also really love animation because you get to voice characters that you would never get to play on screen and it allows you to sort of stretch that muscle a little more.

AM: With the summer coming up, do you have any place you’re going or somewhere on your bucket list to go to?

JGH: Loving Japanese food the way that I do, I love traveling to Japan. I have been once before and so my fiancé and I are doing a honeymoon of sorts and going back to Japan to have a retreat - a relaxing week in some of the onsen towns that’s more nature based places. It would probably be in Northern Japan. That would be the next big trip.

AM: When you’re flying, what are 3 things that you like to have in your carry-on that make traveling more comfortable?

JGH: Snacks – I always like having those. I usually like to have an oil or lotion which keeps your hands from getting dry. I also like to bring my essential oils like lavender or peppermint and to put it behind my ears. It doesn’t disturb anyone else but it keeps me in my own cocoon of sorts and it keeps me in my comfort in that way.

IG @JGHyder

We shot our 50th cover at the Dream Downtown Hotel within TAO Group Hospitality's PHD Rooftop Lounge and at the Winter Rose Garden Lobby Bar. These areas are just a couple of properties available at this destination that vacationers, those traveling for business and those who are enjoying a staycation can enjoy when visiting. We wanted to find out more about them as well as what you can look forward to as we transition to the Spring and the Summer.

ATHLEISURE MAG: Before we delve into the specific spaces we shot in, please tell us about Tao Group Hospitality as we find these restaurants, nightclubs and day clubs are global multisensory experiences.

TAO GROUP HOSPITALITY: Tao Group Hospitality is a leading restaurant and nightlife company that develops, owns and operates many of the worlds most recognized restaurant and entertainment venues under various brands including but not limited to Tao, Marquee, Avenue, Lavo, Beauty & Essex, Vandal, The Highlight Room, Luchini and Koma in major markets across the world. Tao Group Hospitality’s corporate headquarters is located in New York City, with locally-based managing partners and a full-time marketing and operations staff in every other market.

AM: What cities are Tao Group Hospitality properties located in?

TGH: New York City, Las Vegas, Los Angeles, Singapore, and Sydney.

AM: Are there new properties that we should keep an eye out for in 2020 for Tao Group Hospitality?

TGH: Top secret – stay tuned!

AM: The Lobby Bar is a fun space and for the winter, you have it themed as the Winter Rose Garden. What was the thought behind this installation, and will there be additional themes for this this year?

TGH: The Winter Rose Garden is complete with a bar & wall made out of 15,000 red roses complete with red accent furniture, candles, and rose-infused cocktails. Food and beverage offerings at The Winter Rose Garden include the Crispy Truffle Mac & Cheese Balls and the Primrose Cider cocktail with a side of rose-infused ice cubes. This magical rouge oasis at Dream Downtown was designed to cure a bad case of the winter blues and will be activated for a limited time only so stop in today!

AM: Are there 3 signature cocktails and dishes in this bar that guests should enjoy while in this space?

TGH: Blanc de Blanc ($19) – Ciroc Coconut, Creme de Cacao, Amaretto, Almond Milk, Almond Milk Foam, Shaved Chocolate; Lavender Dreams ($18) – Don Julio Blanco, Lemon, Pea Flower Tea, Simple Syrup, Egg White and Primrose Cider ($18) – Barking Irons Applejack, Cinnamon Syrup, Lemon Juice, Sparkling Rosé, Rose Ice Cube.

AM: We have spent a number of nights, NYFW events and more at PHD Rooftop Lounge. When did this space open and what is the vibe of this penthouse space?

TGH: Having opened in June 2011, PHD Rooftop Lounge continues to be the ultimate penthouse, featuring timeless and luxurious finishes. With an exquisite panoramic Manhattan skyline view that includes direct lines of site to the Hudson River and Empire State Building, guests come to relax on custom-built Italian leather banquettes with marble tables, and cozy seating niches located on the outdoor terrace.

AM: What are 3 signature cocktails and dishes that we should enjoy when being here?

TGH: Dream Girl ($19) – Bacardi Limon, Cointreau, Raspberry; Strawberry Fields ($19) – Don Juilo Blanco, Fresh Strawberry, Basil and Ginger Towers ($19) – Ketel One, Fresh Ginger, Mint, Ginger Beer.

AM: What kinds of events are held at PHD Rooftop and as we head into the Spring and the Summer, what events should we mark on our calendar?

TGH: TBD! Follow us at @PHDRooftopNY to stay up to date with things fun for Spring / Summer 2020!

AM: Tao Group Hospitality has additional spaces within Dream Hotel Downtown, please share those with a little information about these as well as upcoming Spring/Summer events?

TGH: Join us every Monday night at Meatpacking hotspot, Bodega Negra, for the weekly themed dinner party – Loco Mondays. Amidst the intimate and moodily-lit “Tudor Hacienda” decor, watch as performers kick off the evening of vibe dining with music from DJ Select, followed by tabletop performances from a rotating line-up of mesmerizing acts such as burlesque dancers and fire-breathers. Enjoy menu offerings from Corporate Executive Chef Brad Warner with small plates such as fresh ceviche, tacos and generously proportioned dishes like Shrimp Alambre and Enchiladas, complimented by a selection of handcrafted mezcal and tequila cocktails; followed by the famous Don Huevo dessert from Corporate Pastry Chef Paola Marocchi. The perfect spot to host your birthday, visiting friends or simply just a way to turn your Monday around, this is a party you do not want to miss.

Located on the lower level of Dream Downtown in New York City’s Meatpacking District, The Electric Room is the perfect spot for late-night dancing and after-dinner drinks. The intimate room accommodates approximately 100 people and features a full bar servicing high-end spirits and specialty cocktails. The room provides a distinct cool Britannia feel with sofas featuring the Union Jack Flag and custom back-painted antique mirrors by artist Chris Stain that adorn the banquette wall. Relax among photography and artwork by Sante D’Orazio and Marilyn Minter, while two gothic-inspired chandeliers provide intimate lighting for a curated, one-of-a-kind experience.

Escape to The Beach at Dream Downtown, the outdoor/indoor restaurant located at Dream Downtown hotel in Meatpacking District. Spanning 5,000 square feet, The Beach includes a glass-bottom pool, full-service bar, pool deck, sand beach, two private cabanas, and over 50 chaise lounges. The café located adjacent to the pool features a casual all-day menu created by Corporate Executive Chef Brad Warner with highlights such as The Beach Burger and Baja Fish Tacos, which pairs perfectly with a seasonal cocktail menu. As one of New York City’s most beloved Summer staples, The Beach features a pergola filled with lush greenery, hanging lamps, lattice chairs, overhead twinkling mason jars, and oversized plant walls all surrounding the pool area and is open during the Summer season only.

IG @DreamDowntown

@TaoGroup

@PHDRooftopNY

@DreamBeachNYC

@BodegaNegra

PHOTOGRAPHY CREDITS

Athleisure Mag's cover story was shot by Co-Founder/Celeb Photographer Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

IG @PVFarkas

STYLE, MAKEUP & HAIR CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith, MUA Jessica Bonilla and Hairstylist Lea DeLoy share how Jamie Gray Hyder's look was created for the cover editorial.

LOOK I | FITNESS STYLE

PG 24-29 | ULTRACOR Aster Luna Bra, Aster Legging and Aster Polaris Zip Up Hoodie |

SKINCARE | PONDS Dry Skin Cream | GLOSSIER Coconut Skin Balm | GIOVANNI Refreshing Rose Water and Aloe Mist | MILK MAKEUP Hydro Grip Primer |

FOUNDATION | L'OREAL Infallible Foundation Shade 475 | RIMMEL LONDON Concealer Shade Buff | L'OREAL True Match Powder Shade W2 + W4 for the center of the face; W7 for the perimeter of the face | FENTY BEAUTY Sun Stalk'r Shady Biz Bronzer |

BLUSH | MILANI Luminoso |

HIGHLIGHT | JOUER Skinny Dip |

EYES | ANASTASIA BEVERLY HILLS X AMREZY Eyeshadow Palette using Shade OG on the eyes | MAYBELLINE Lash Sensational Mascara |

LIPS | FENTY BEAUTY Gloss Bomb |

HAIR | Added THEURGY Gypsy Soul Styling Lotion throughout dry hair to maintain control of the hair and creating smooth hair before creating two inverted French Braids | Pulled out a few wispy pieces for an undone effect |

LOOK II | RELAXED STYLE

PG 16-22 | PARADISED Kelsey Jumpsuit in Vanilla | LAGOS Blue Caviar Beaded Bracelet x 2 | ATHLETIC PROPULSION LABS Women's TechLoom Bliss in Rose Dust/Nude | NAVAL SURFACE AND MINE WARFIGHTING DEVELOPMENT CENTER Hat |

EYES | ANASTASIA BEVERLY HILLS X AMREZY Eyeshadow Palette using Shade OG, New Yawker and Yugo was added on the Lash Line | ARDELL Trio Lashes applied |

LIPS | COVERGIRL Sienna Lipstick |

HAIR | This look showcased soft beachy waves | Sprayed in THEURGY Out of Body throughout dry hair for hold and heat protection | The wrap curled throughout curling curling everything away from the face | Finished with THEURGY Shape Shift for added extra root lift and sexy, messy texture |

LOOK III | OUT & ABOUT STYLE

FRONT COVER, PG 30 - 34 | THE FOLD Seville Coat Multicoloured Wool | OLIVIA VON HALLE Bella Jet Black Silk Camisole | MAVI JEANS Adriana Mid Rise Super Skinny in Black Denim | UNO DE 50 A Tickle with a Feather Necklace | MLB WASHINGTON NATIONALS World Series Hat |

LIPS | The lip was changed to DOSE OF COLORS More Creamer Please |

HAIR | Previously for the 2nd look, the hair was curled | For this look, the hair was pinned back on the sides | The hair was finished with a light mist of THEURGY Retrograde Hairspray workable spray |

LOOK IV | SPRING NIGHT'S GLAM STYLE

BACK COVER PG 36 - 39 | OLIVIA VON HALLE Capability Nika Full Length Robe | LUNYA Washable Silk Slip Dress in Deep Night | LAGOS KSL Cuff Bracelet | VIRGINS, SAINTS & ANGELS San Benito Crystal Magdalena in Blue Velvet |

EYES | BK on the lash line

LIPS | MILANI Red Lipstick in Kiss Matte Necklace |

HAIR | Hair was pulled up into a “Done/ Undone” top knot pulling out pieces from all around the hairline for soft texture |

IG @Shes.Kimmie

@Laniidoa_Cosmetics

@HairByLeaDeLoy

Read the Feb Issue of Athleisure Mag and see Finding the Through Line with Jamie Gray Hyder in mag.

SOMETHING YOU SHOULD KNOW | FASHION AS A PLATFORM

It's been a busy series of weeks with the first round of Awards Season coming to an end, being in the midst of Fashion Month with a number of the runways in global cities showcasing FW20 designs. With many of us enjoying a mild winter, we're already envisioning SS20 looks that will be enhanced with warmer weather. We're transported back to NYFW for SS20 when we enjoyed an intimate presentation of NONIE which took place on the rooftop of the NoMad Hotel and included a lunch as well as panel with influential women including the Co-Founder of Venus et Fleur as they talked about the importance of their creativity as well as the need to focus on issues such as bullying.

NONIE's founder, Nina Kharey is a Canadian based designer who has had a number of celebrities including Meghan Markle, Sophie Grégoire Trudeau and Jessica Mulroney. We took a moment to chat about her line as well as her focus on #EndingBullying.

ATHLEISURE MAG: Prior to launching NONIE how did you get your start in the fashion industry?

NINA KHAREY: My love of fashion and design began at an early age. I worked with my parents a lot. My mom was a seamstress for menswear and my dad managed a knit factory. I learned everything from them and becoming a designer seemed like the natural next step, but watching my brother fall into gang violence at an early age forced me to follow a more traditional path, and I eventually got my degree in Engineering.

Halfway through my career in engineering after the tragic loss of my brother, I launched NONIE to live my life to the fullest in his honour and teach my daughter to believe in her dreams and work hard.

AM: What was the moment that you realized that you wanted to launch your own line?

NK: I was always sewing and exploring different designs. It was something I dreamt of from the time I was a little girl, watching my parents create garments out of fabric – like magic. It wasn’t until I lost my brother and started to focus on what was actually bringing me peace that I decided to just go for it.

AM: What is the ethos behind NONIE?

NK: We are very holistic and keep humanity at the forefront. We’re also always focused on environmental sustainability - we want to be able to give back to our planet while creating. The women who wear NONIE should feel like they are contributing in a positive way to the world, rather than taking away. We work very closely with our clients to grow and learn from their needs and experiences.

AM: Is there a significance to the name of the brand?

NK: Nonie is my nickname. I got it when I was born. Everyone close to me calls me Nonie.

AM: What celebrities have worn the brand?

NK: NONIE has been worn by Meghan Markle, Jessica Mulroney, Chantal Kreviazuk, Jessi Cruickshank, Sophie Grégoire Trudeau.

AM: How would you describe the assortment that one would find within NONIE’s collections?

NK: Everything I design works very well together and with other designers. The line in minimal and clean so it can easily be paired with a statement piece to tone it down. Everything is easily worn during the day as well for the working woman. I want her to feel at ease going into her closet and quickly finding something that instantly contributes to her personal style and comfort.

AM: What are you excited about for Spring 2020 and what was the inspiration for this season of NONIE’s collection?

NK: Spring 2020 was a fun collection to design. I was aiming to bring a little more personality and interest into the designs. There’s a lot of edge and fun in this one. It has the youth in it that sometimes can be intimidating for women to explore but is kept subtle and minimal. The inspiration was community and how we can all make room for one another to grow. We can have a stronger impact together. As for the designs, I also go back to my roots in India and this time I was really enjoying the wrapping and tying of the designs.

AM: We attended your SS20 presentation lunch last NYFW with influential attendees. It was a great way to see the brand as well as guests that were on the panel with you? Why was this format during NYFW and select panelists chosen to be involved to share their stories?

NK: There’s so much that goes into designing clothing. It’s not always about the clothes, and in fact, there’s always a creative process that goes into each collection. Sometimes that process can really bring discussions that inspire others and bring people together. I think it’s important to share that. Art should bring inspiration and discussion as well. I was really moved by the women in my heritage that were pushing forward and making room for themselves. It shows that anything is possible if you’re willing to put the hard work and sacrifices into it. Rupi Kaur (writer) and Seema Bansal Chadha (Co-Founder of Venus et Fleur) are both people who went against the system of what’s expected of them and made their dreams come true. They kept pushing and disrupting the norm. Also, it’s nice to see everyone come together and support one another. That’s the true form of women helping other women - encouraging each other to live their best life.

AM: You’re focused on a campaign known as #EndBullying. Why is this a platform you are interested in educating others on and why is this important to you? Also, tell us about the Love Gives Freedom T Shirt.

NK: I lost my older brother to violence so when the chance came up to design something that would be used to inspire others, I jumped on it. I’ve met with so many kids who have been bullied or are getting recruited into gangs. It’s so important for these kids to hear my story and learn from the pain my family and I have gone through. I never want a family to experience our loss and pain. I try to lead everything I do with love and that’s what I tell them as well. I could have held onto the anger I felt towards the people who did this to my family, but I chose to let that go. I chose to focus on spreading love and living in forgiveness. It gave me the freedom to live a good and healthy life.

AM: We're sure you’re already planning SS21, what can we expect from the line and will you do another event here in NYC?

NK: I absolutely will do another event in NYC! After the last one, I made some great friends out there and the support was beautiful; it brought so many likeminded people together and was such an inspiring afternoon. SS21 will be completely sustainable fabric wise, and I’m working on some great designs that can easily be worn to work and out in the evening. SS21 will be luxurious and inspiring to the women wearing it.

AM: As someone who travels, what are 3 items in your carry on that you like to bring with you in order to make traveling easier for you?

NK: Wet wipes, Air Pods and face masks.

IG @Nonie.Official

PHOTOS COURTESY | NONIE

Read the Feb Issue of Athleisure Mag and see Something You Should Know | Fashion as a Platform in mag.

MARKET BRUNCH WITH SEEMA MODY

We kick off the new year with this month's cover, CNBC's Seema Mody who is the Global Markets Reporter on the network. This month's cover took place in the Lower East Side's Lamia Fish Market which is known as a brunch and evening destination. We showcase fun looks that are perfect as we continue through winter's transition as well as checking out this fun restaurant. We sit down with Seema to find out about she became interested in her career, her favorite stories and markets that she has covered as well as what she enjoys doing when she is off air.

ATHLEISURE MAG: When did you realize that you wanted to be a journalist?

SEEMA MODY: I should probably thank Nani (my grandmother) for my passion for storytelling. Growing up, I spent many of my summers visiting my grandparents in Ludhiana, Punjab. One of my fondest memories is sitting on their roof, drinking masala chai and listening to Nani talk about Indian politics and the country’s fight for independence. Those conversations lit a fire in my belly that—after a couple of twists and turns—slowly evolved into a career in journalism.

AM: What is it about finance and specifically global markets that drew you to your coverage area? Was this always an area that you felt you wanted to work in?

SM: I was always interested in foreign policy, but it was during my time in London, where I previously relocated to be co-anchor of CNBC’s “Worldwide Exchange,” that I learned how to look at international affairs through the lens of financial markets. When I returned to New York, I was named CNBC’s Global Markets reporter. Part of my job is to wake up every day and report on how international stories, like U.S.-China trade and Brexit, are impacting investors’ portfolios and multinational companies around the world.

AM: We know that you have been with CNBC for quite a few years here in the U.S., as well as London and India. What has your journey been since you have been at the network? What shows do you most frequently appear on currently?

SM: I have had a rather unique journey at CNBC. I started at CNBC TV-18 in Mumbai where I reported on India’s economy. While growing up I frequently traveled to India to visit family, this was my first time actually living there–I’m from Portland, Oregon. Starting fresh in Mumbai inspired me to work around the clock, build relationships with CEOs and break stories. After one year and a lot of persistence, I landed an opportunity with CNBC Business News in New York. What’s great is I am still able to leverage the contacts I made in India; in fact, I have covered its last two elections for the network. I’m passionate about U.S.-India relations and reporting on the decisive change in India’s economic trajectory, as well as the major obstacles facing the current administration.

AM: In addition to your global policy beat, you also cover travel, including hotels, cruises and online travel operators and the industrials. What do you like about this category? SM: Both travel and industrials provide a good read on the global economy and how businesses make decisions on investments in markets outside the U.S. It all ties into the overarching story I aim to tell about the intersection of foreign policy and Wall Street. AM: Tell us about ‘European Close,’ the daily segment which you host on “Squawk Alley.”

SM: If you’re ever wondering what’s happening in Europe, then tune in to CNBC at 11:30AM EST for the latest and greatest! The segment synthesizes complex European topics–from Brexit to ECB meetings—for our global audience.

AM: What is your process for preparing ahead of interviews and stories?

SM: Lots of reading, tweeting and reaching out to valuable sources that give me unparalleled access to movers and shakers in the industry.

AM: What have been some of your favorite stories that you have reported on?

SM: I recently reported on the killing of Iran’s powerful general Qassim Suleimani by a U.S. drone strike and the impact it had on the western world’s relationship with the Middle East. This is a great example of an event that has had a direct, traceable effect on foreign relations and the global economy. Also, my role as correspondent often leads to special opportunities. Last year, I covered Lyft’s highly anticipated IPO at the Nasdaq and reported on the complicated process involved in taking the ride-hailing company public. When China first unveiled retaliatory tariffs on the U.S., the Chinese ambassador to the U.S., Cui Tiankai (he is also also Special Envoy to President Xi) gave me an exclusive interview where I pushed him on topics like intellectual property and currency manipulation. I also love reporting from the field; from getting an inside look at Amtrak’s new modernized fleet in Delaware, to speaking to sweet potato farmers in North Carolina about the impact of tariffs, interacting with Americans across the nation about the state of business is truly gratifying.

AM: What are 3 companies/brands, topics or CEOs/government officials that you are interested in covering/interviewing that you have yet to cover?

SM: The rise of emerging market nations has also been a strong interest mine. Some interviews I hope to one day have include: 1.) Government official: Brazil’s President Jair Bolsonaro 2.) CEO: Tesla CEO Elon Musk and 3.) Athlete: Serena Williams.

AM: For those who want to better understand the impact that foreign policy has on global markets (but are intimidated by its intricacies), how would you suggest they go about educating themselves so that they can engage in these conversations?

SM: Foreign policy can be overwhelming. Start with one region that interests you and obsess over it. Learn everything you can about the country’s government structure, economic data, key players and issues. Reach out to thought leaders and ask for help. Engage with others on social media. We live in the age of Twitter and learning how to construct thoughts in 140-characters is sometimes more valuable than being able to file a three-page thesis on a topic.

AM: Spanning all of your coverage areas–global policy, travel--what are the three stories you’re watching for 2020?

SM: The 2020 election will have a profound impact on foreign policy and the U.S.’s relationship with the rest of the world. Additionally, Airbnb has shaken up the hospitality industry and changed the way many millennials travel. The company’s IPO this year will be one to watch. Lastly, the Coronavirus outbreak has placed China at the center of a huge crisis. Efforts to contain the virus could prove to be a major test the country’ sgovernment and, in the meantime, billions of dollars are at stake as major companies like Nike and Starbucks close stores on the mainland.

AM: What does a typical day or week look like for you, whether you’re on-set or in the field?

SM: No two days look the same for me but I’m always on the go and on the phone. Thank goodness for AirPods and coffee!

AM: We know that you love tennis. How long have you played it, and what do you enjoy most about it?

SM: To win a match, tennis requires technique and strategy–it’s a unique mix of chess-like thinking and endurance. I played competitively in high school, and I still play in the city. Plus, when I go home my dad always makes sure we spend time on the tennis court. He still has the ability to place shots with surgical precision. That’s probably another reason I enjoy tennis; my whole family is obsessed with the sport.

AM: Where can we find you in the city?

SM: I’m a downtown girl. I always enjoy spending time in the Village. Favorite restaurants: Malaparte and I Sodi. Italian is (clearly) my favorite cuisine.

AM: As someone who travels frequently for work, what are 3 things that we would find in your carry on to make traveling easier?

SM: External battery, a copy of Foreign Affairs, and Chanel under eye cream. It works miracles.

AM: What do you do in your downtime?

SM: Mental and physical health are incredibly important, and I find that yoga and tennis both help me reduce stress and stay fit. Traveling continues to be one of my biggest passions; experiencing different cultures and interacting with people from different parts of the world opens my eyes to new ideas and helps me see different issues from various viewpoints. If I’m not traveling, I enjoy spending time with friends and family, and learning how to cook.

TWITTER @SeemaCNBC

We photographed this cover story with Seema Mody in the Lower Eat Side at Lamia's Fish Market. We sat down with Lamia Funti to talk about their dishes, epic brunches and what we can expect as we go from winter and begin to transition into the spring.

ATHLEISURE MAG: We know that prior to Lamia’s Fish Market you had another restaurant – can you share more about this and what led you to launch this culinary destination?

LAMIA FUNTI: Food has been such a large part of my life, and it has always been a dream of mine to open a restaurant that showcases my Spanish roots. My passion to share my native cuisine is what led me to open (June 2019) Lamia’s Fish Market.

AM: Who is the Executive Chef of Lamia’s Fish Market and what is his background?

LF: I developed the menu personally because I wanted it to be true to my roots, which is a very specific cuisine and way of cooking. We now have Chef Martell Fonville who worked at Marea, Stubborn Seed and Print. It was critical to us to have an Executive Chef on hand who knows and loves fish to maintain the high-level quality of seafood we have here.

AM: How would you describe the restaurant from the décor, areas within the restaurant as well as its culinary focus?

LF: Lamia’s is an upscale Mediterranean seafood restaurant, focused on my coastal roots. The cuisine includes regional classics like fried sardines with chipotle aioli, served alongside traditional fresh pastas like linguini and clams, or savory squid ink spaghetti topped with sea urchin and bottarga. We also have a whole fish baked in salt, served tableside with mallets!

The entire space took us two years to develop alongside designer Dara Young. We wanted the space to be upscale, yet approachable, juxtaposing experiential modernism with authentic nautical elements.

AM: I loved the bar as well as the oyster bar where you can literally pick your preferred fish – why was this essential to have at the restaurant?

LF: Quality food and fish are at the core of our menu. We go to the fish market several times per week to hand-pick what we will be serving. When a guest orders the salt-baked fish we always provide them with a first look before we start preparation. We want people to truly experience our menu, that’s why we serve the salt-baked fish tableside along with mallets for guests to break open the crust.

AM: In looking at the décor, who designed the space as well as the murals, interesting art on the lighting etc.?

LF: The space was designed by Dara Young, Founder of Aviva Collective and 4FRONT Hospitality Development. Dara also designed the beautiful moss wall near our raw bar. The restaurant has three floors, and seven different dining areas, and I wanted each one to feel unique. Art has always been a passion of mine so I knew right away that I would want to incorporate many different artists into the space. We have innovative art installations at every turn including Will Kurtz, Brian Farrell, Michela Martello, Elle Gregg, John Coca, Dave Vasquez, Michael Delfino and Dara Young herself. Artist Michela Martello created the Lamia mural on the original brick wall textured with glimmering glass cabochons. Multi-disciplined visual artist Bryan Farrell painted a multi-dimensional mural in the private dining room. Both the Mezzanine, Private Room, and Grotto overlook the “Lamia” sculpture, created by visionary artist William Kurtz.

The bar is lit by Sailor Jerry inspired tattooed lighting fixtures handed painted by artist Bryan Farrell and Elle Gregg and mounted on a Groin Vault ceiling made of steel and black fishnets.

AM: We loved the fries – what are 3 appetizers that you suggest we should have?

LF: Everyone loves our fish fries! Our Langoustines, Fluke & Blood Orange Crudo, and the Grilled Octopus are must-tries!

AM: What are 3 signature dishes that we should be eating?

LF: We always recommend first time guests try the salt-baked fish. We also have an incredible Sea Urchin & Bottarga Pasta, and Lobster. For those who may be craving meat over seafood, we also have a delicious 32oz Tomahawk Steak.

AM: In looking at beverages offered on the menu, we noticed that wine, beer and sake are the focus – what was the decision behind that?

LF: We wanted to offer guests a unique cocktail menu that doesn’t exist anywhere else. We wanted to challenge ourselves to develop a cocktail menu that pairs well with seafood, that’s innovative and unlike any other.

AM: What are 3 signature cocktails that we should enjoy while there?

LF: My two signature cocktails are Beach Front Views (sake, pineapple, orange, cinnamon, and lime) and the Mermaid Sangria, which is made with fresh berries and cinnamon. If you can handle a little kick, I also recommend our version of a Margarita, called the One Too Many Margaritas and made with sake, mango, salted jalapeno, lemon and peppercorns.

AM: Lamia’s is open for dinner, but you are also open for brunch – can you tell us 3 brunch options we should consider on our next visit?

LF: Definitely our Mac n’ Cheese Lobster Pancake! I also recommend our Paella on Sundays, and the Croque Lamia. We also have an incredible Early Catch Menu from 4-7 every weekday and 5-7 on weekends.”

AM: With the Spring coming up, are there new dishes/cocktails that will be coming on the menu that we should look out for?

LF: We will be introducing a lot of refreshing cocktails, like Spritz with fresh fruit garnishes, and introducing more fresh vegetables into the menu.

AM: We saw that you have a vibrant brunch offering, tell us about what guests can enjoy as well as what the vibe is like?

LF: We have a diverse brunch menu predominantly focused on Mediterranean flavors.

AM: What can we expect as we transition from Spring into Summer at Lamia’s Market?

LF: We’ll be transitioning away from winter specials and introducing lighter dishes, more shareable platters and definitely summer flavors!

IG @LamiasFishMarket

PHOTOGRAPHY CREDITS

Athleisure Mag's cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

IG @PVFarkas

STYLE, MAKEUP & HAIR CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith, MUA David Stella and Hairstylist Lea DeLoy share how Seema Mody's look was created for the cover editorial.

LOOK I | FITNESS STYLE IN BLUSH

PG 16 + 20 | NIKE Pink/Blue Retro Windbreaker | BEYOND YOGA Spacedye Caught in the Midi High Waisted Legging in Sand Swept Desert Suede |

SKINCARE | TWINMEDIX | FOUNDATION | ELLIS FAAS COSMETICS | CONCEALER | ELLIS FAAS COSMETICS | BRONZER | GUERLAIN | BLUSH | MAC COSMETICS | BROWS | LIMELIFE BY ALCONE | MASCARA | MAYBELLINE | EYES | VISEART | LIPSTICK | PAT MCGRATH |

HAIR | The hair was sprayed with THEURGY Outer Body Spray and sections were wrapped around a curling iron | The hair was sprayed with THEURGY Sunday Ritual Dry Shampoo Spray to add a dry, clean texture and a bit of volume to the root area | The look was finished with THEURGY Enhancement Mist through mid-lengths and the ends of hair for shine and smoothness and to keep humidity from ruining the style |

LOOK II | FITNESS STYLE IN BLUE HUES

PG 19 + BACK COVER | UMBRO Diamond Flashback Jacket | CAROL BRODIE Lapis & White Topaz Ring |

SKINCARE | TWINMEDIX | FOUNDATION | ELLIS FAAS COSMETICS | CONCEALER | ELLIS FAAS COSMETICS | BRONZER | GUERLAIN | BLUSH | MAC COSMETICS | BROWS | LIMELIFE BY ALCONE | MASCARA | MAYBELLINE | EYES | VISEART | LIPSTICK | PAT MCGRATH |

HAIR | The hair was sprayed with THEURGY Outer Body Spray and sections were wrapped around a curling iron | The hair was sprayed with THEURGY Sunday Ritual Dry Shampoo Spray to add a dry, clean texture and a bit of volume to the root area | The look was finished with THEURGY Enhancement Mist through mid-lengths and the ends of hair for shine and smoothness and to keep humidity from ruining the style |

LOOK III | BLAZER + DENIM STYLE

PG 23, 24 + 27 | SMYTHE Equestrian Jacket | MAISON DE PAPILLON Tiffany Shirt | MAVI JEANS Alyssa | LAGOS Gold + Black Caviar Ceramic 8MM Stack Ring |

SKINCARE | TWINMEDIX | FOUNDATION | ELLIS FAAS COSMETICS | CONCEALER | ELLIS FAAS COSMETICS | BRONZER | GUERLAIN | BLUSH | MAC COSMETICS | BROWS | LIMELIFE BY ALCONE | MASCARA | MAYBELLINE | EYES | VISEART | LIPSTICK | PAT MCGRATH |

HAIR | The hair was sprayed with THEURGY Outer Body Spray and sections were wrapped around a curling iron | The hair was sprayed with THEURGY Sunday Ritual Dry Shampoo Spray to add a dry, clean texture and a bit of volume to the root area | The look was finished with THEURGY Enhancement Mist through mid-lengths and the ends of hair for shine and smoothness and to keep humidity from ruining the style |

LOOK IV | LEATHER STYLE

PG 28 | MAISON DE PAPILLON Harley Jacket + Liv Nappa Stretch Leather Pants | OLIVIA VON HALLE Bella WIllow Camisole | CAROL BRODIE Malachite + Turquoise Y Round Pendant |

SKINCARE | TWINMEDIX | FOUNDATION | ELLIS FAAS COSMETICS | CONCEALER | ELLIS FAAS COSMETICS | BRONZER | GUERLAIN | BLUSH | MAC COSMETICS | BROWS | LIMELIFE BY ALCONE | MASCARA | MAYBELLINE | EYES | VISEART | LIPSTICK | PAT MCGRATH |

HAIR | The hair was brushed through with a natural bristle ACCRA KAPPA Brush | THEURGY Enchantment Mist was added for a smoother, softer and more polished style | Finished with a light mist of THEURGY Retrograde Hairspray |

LOOK V | TWEED STYLE

FRONT COVER, PG 29 - 31 | MAISON DE PAPILLON Kimberly Coat | HANRO White Lace Camisole | MAVI JEANS Alexa | CAROL BRODIE Signature Medallion Carol Brodie Icon | DEEPA GURNANI Ady Cuff | YLIANA YEPEZ Mini Maya Mongolian Hair Bag | LAGOS 18K High Bar Long Inverted Teardrop Post Gold + Black Caviar Ceramic 8MM Stack Ring |

SKINCARE | TWINMEDIX | FOUNDATION | ELLIS FAAS COSMETICS | CONCEALER | ELLIS FAAS COSMETICS | BRONZER | GUERLAIN | BLUSH | MAC COSMETICS | BROWS | LIMELIFE BY ALCONE | MASCARA | MAYBELLINE | EYES | VISEART | LIPSTICK | PAT MCGRATH |

HAIR | The hair was brushed through with a natural bristle ACCRA KAPPA Brush | THEURGY Enchantment Mist was added for a smoother, softer and more polished style | Finished with a light mist of THEURGY Retrograde Hairspray |

IG @Shes.Kimmie

@DavidStellaDotCom

@HairByLeaDeLoy

Read the Jan Issue of Athleisure Mag and see Market Brunch with Seema Mody in mag.

MELLABRATION TIME WITH LEAH VAN DALE

This September, our cover is graced by Leah Van Dale who wrestles under the name Carmella as a WWE SuperStar who is also on E! Total Divas, which is back for its 9th season on Oct 1st! Our shoot took place during NYFW, which showcased SS20 collections that we can't wait to start rocking in a few months. Our shoot took place at The Mondrian Park Ave Hotel on the Mondrian Terrace as well as at their lower level lounge known as The Boogie Room.

As we showcased great transitional fall looks, we also got to know more about this athlete, whose career has included being a dancer for the New England Patriots as well as the LA Lakers as a Laker Girl and of course being a WWE SuperStar. In addition, she also launched her own wine label that embodies her mantra and how she sees the world as she continues to amass her empire.

ATHLEISURE MAG: You have had an amazing career, that has included cheerleading, dancing, modeling, wrestler and entrepreneur. When you were growing up, what was the moment that you realized that you wanted to be an entertainer?

LEAH VAN DALE: For as long as I can remember. I was dancing before I could even walk. It’s where I feel the most comfortable. I’ve always loved putting on a show!

AM: Earlier this year, our Feb cover included a few members of the Super Bowl Champions’ New England Patriots, what was your journey to becoming a cheerleader for this team for 3 seasons?

LVD: I danced my entire life. When I started college I knew I wanted to continue my passion for dancing. I found out about a try out to become a New England Patriots Cheerleader. I went to the try out and made it! The rest was really history.

AM: After 3 seasons with the New England Patriots, you became a Laker Girl for the Los Angeles Lakers for a season, what was that process like?

LVD: At the time, you could only cheer for the Patriots for three seasons. I had just graduated college in May of 2010 and I was ready for a change. I flew out to LA the day before the tryout. There were almost 700 girls there for the audition and only 6 spots open on the team. I felt so out of my element. I kept making it to the next round and after almost two months of tryouts and training I made the team! I picked up and moved to LA without knowing anyone or anything about the city, but I wouldn’t have changed a thing about it.

AM: As someone who was familiar with the WWE as your father Paul Van Dale is a mixed martial artist and worked with the World Wrestling Federation (now WWE) in the 80s and 90s – when did you decide that you wanted to be in the WWE?

LVD: Honestly, I never thought I would end up in the WWE. I used to watch it when I was a kid, but it wasn’t something I aspired to do. I wanted to be a dancer. My dad would bring it up from time to time but I always shut the idea down. When I did everything I could with dance I found out about a tryout with WWE. The timing was perfect. All the stars aligned and my journey to become Women’s Champion began.

AM: Tell us about your journey for becoming a part of the WWE?

LVD: I moved to Orlando in 2013 when I was signed to WWE’s developmental brand NXT. I trained at the Performance Center for a little over two years; learned the basics in wrestling and created my Carmella character. In 2016, I was drafted to Smackdown Live and I’ve been moon walking and trashing all over TV since.

AM: Your ring name is Carmella, why did you choose that name and what is the persona of her when you're wrestling – how does this differ from you?

LVD: I wanted an Italian mob-wife character. I channeled my inner Carmella Soprano. I wore fur jackets and talked with an accent. We already had a girl on the roster billed from Boston (where I’m from) so they decided to bill me from Staten Island (which is my real life rival!! A New Englander pretending to be from New York?!?!) I did all the studying I could do to make sure I really gave off the Staten Island vibes and I pride myself on my character. She’s definitely more outspoken than Leah. But it’s essentially me with the volume turned up to 100!

AM: What is the process like when you are creating your ring persona and do you have input when it comes to the storylines that you are involved in?

LVD: I had all of the way in creating Carmella. She’s definitely evolved over the years, but I feel lucky that the first character I came up with is still what I’m doing today. Some people go years trying to create their on screen persona, so I’m very fortunate.

AM: You have had a number of amazing wins in your career at the WWE, what are 3 of your favorite storylines that you have been involved in?

LVD: I loved my story with Nikki Bella when I first debuted on Smackdown Live. It was my first feud and it was super high profile. I was so nervous to work with her, but she was incredible. She always had my back. I loved when I became Miss Money in the Bank. I made history in the first ever women’s MITB ladder match. I got to carry that contract and be so incredibly obnoxious about it. Of course my final favorite is when I cashed in on Charlotte Flair the Smackdown after Wrestlemania 34. I was an over the top champion with these ridiculous Mellabrations. It was so fun.

AM: Who do you consider as members of your squad within the WWE?

LVD: I have a good group of girls I’m close with. Bayley is one of my best friends. We got super close during our time in NXT and we’ve remained that way despite being on different brands the last few years. Natalya is my girl. We text literally every single day. She’s so funny. I love Sonya and Mandy as well. We all lived in Fort Lauderdale for the last year and they’re just super fun.

AM: As an athlete in the WWE, what does it mean to you to be in this organization as well as being apart of a number of the amazing things taking place within the women’s matches that take place there?

LVD: This is the best time to be a lady wrestler. I feel so fortunate to be a part of so many historical moments. These are the times everyone will be talking about when it comes to the Women’s Evolution.

AM: Fitness has been a key component of your career and you have even been in videos with Bob Harper, why is it so integral to you?

LVD: Fitness has been an important part of my life since I was a kid. My parents have always instilled that into my sister and me. When I’m active and eating healthy is when I feel my best. Of course we all fall off the wagon every now and then, but I always get back to it.

AM: What is a typical day like for you when you’re working out?

LVD: When I’m at home (which is RARE!) I train with my trainer or I do yoga. On the road I do empty stomach cardio in the morning, either 30 min on the stationary bike or walk on the treadmill on a high incline. Then I do some weight training. I alternate upper and lower body workouts.

AM: You were wrestling at Madison Square Garden earlier this month, what is your day like going into a day like that?

LVD: Usually it’s a workout in the morning then I just head to the arena for 2pm. Just to walk into MSG is mind blowing, nevermind knowing I get to perform there. It’s every entertainer's dream. This was my third time there. It never gets old!

AM: You’re constantly on the move, what is the average week like for you between taping shows, being in the ring and more?

LVD: It varies from week to week, but typically something like this:

Saturday fly from home to the first city, have the show, the drive to the next town. Have a show on Sunday, then drive to the next town. After our show on Monday, I drive to wherever we have our live tv show Smackdown Live that week. Of course the gym and finding healthy spots to eat inbetween all of that. When we’re filming for Total Divas, I would fly to wherever we are filming that Wednesday morning after TV. We film Wednesday-Friday then fly to the next set of shows on Saturday. When we aren’t filming, I sometimes get to go home Wednesday-Friday, in between show loops.

AM: Season 9 of E! Total Divas premiers on Oct 2nd – why do you like being a part of this show and how important is it to be involved so that we can know more about you as well as your character?

LVD: I was on the show for season 7, but I didn’t get the opportunity to really open up and show my truth. I’m excited to do that this time around.

Nothing is off-limits, which scares me a little. It’s very nerve-wracking to put your entire personal life out there for everyone to judge, but I’m ready!

AM: What can you tell us about your upcoming season?

LVD: It’s all about our sisterhood. There’s six of us: Ronda Rousey, Nattie, Sonya Deville, Trinity and Nia Jax. You’ll get to see my relationship with my boyfriend Corey Graves and of course there’s a little drama with the girls.

AM: Tell us about Capo Cagna Wine – how did this opportunity come about, how long were you in development, what is the meaning behind the name and where can people get it?

LVD: It’s been in the works for well over a year now. It’s been such a long process with a lot of ups and downs. I wanted to start a brand and have it mean something. I want everyone to feel like a Boss Bitch when they’re drinking it, which is was Capo Cagna means in Italian.

AM: Wine is a beverage that a number of people enjoy or are just learning about, we love how you position your wine regardless of the sippers’ wine background – why is that your approach?

LVD: I think it’s important to feel confident. I want whoever grabs the bottle of wine to know they deserve to feel a little boujie, but it’s not going to break the bank. It’s all about being boujie on a budget. So if you’re a wine snob, this is not the wine for you! ;)

AM: Currently, Cabernet Sauvignon and Chardonnay are available, will there be additional varietals that we should keep an eye out for?

LVD: Yes! We will have a Rosé launching for the summer of 2020.

AM: On average, how many times a year are you traveling?

LVD: 52 weeks a year. We don’t have an off season.

AM: As someone who travels quite frequently, what are 3 things that are in your carryon that make you feel like you’re at home?

LVD: I always keep one of my comfy sweaters in my backpack so I pull that out for the plane ride; my eye mask and my iPad so I can keep up on all of my favorite reality shows (Real Housewives is my guilty pleasure.)

AM: Do you have any philanthropies or charitable work that you are a part of that you can share with us?

LVD: With WWE we are always involved with so many charitable organizations. A few that I work closely with are The Boys and Girls Club, Be a Star (WWE's anti-bullying campaign) and UNICEF Kid Power.

AM: When you have downtime, what are 3 things that we could find you doing or eating when you’re taking time for yourself?

LVD: You will find me drinking wine on my couch, eating sushi or pizza and watching Netflix.

AM: In Ft. Lauderdale, where can we find you grabbing a drink/meal, working out and shopping?

LVD: When I’m home, I’m usually a homebody. But I do work with my trainer Danny Blanco at Top Notch Training. Other than that, I’m ordering Uber Eats and laying low!

AM: What are 3 brand/products that you’re loving within each of these three categories of - fitness, beauty and in style?

LVD: I’m all about skin care products. I love using rose water to spray on my face when I travel. Rosehip oil is essential. I’m always shopping on Revolve.com because they have free two day shipping, so my clothes are always there when I get home from the road.

IG @CarmellaWWE

Our cover shoot took place at The Mondrian Park Ave on the Terrace as well as the lower level lounge known as The Boogie Room which is managed by In Good Company Hospitality. We took a moment to chat with Chris Guidice, General Manager of IGC to find out about the spaces, what guests can enjoy and the hotel in general.

ATHLEISURE MAG: When did The Boogie Room launch?

CHRIS GUIDICE: The Boogie Room opened a little over a year ago and recently relaunched with brand new art on the walls and throughout the space.

AM: What is the ethos of The Boogie room?

CG: The Boogie Room is a place where art, music, drinks, and culture bridge the gap between approachability and exclusivity. This edgy bar, with its combination of street art and retro furniture, is the perfect hideaway from the hustle and bustle of Park Avenue South. The dim lighting and intimate space give an air of elusiveness, while still maintaining the warm and welcoming atmosphere that is typical of all IGC Hospitality’s venues.

AM: We love that there are murals at this lower level hotspot, what’s the story behind them and how often do they change?

CG: The walls feature beautiful murals full of bright colors painted by local artists serving as an homage to ’80s and '90s NYC street art. A group of talented artists were brought together and given the direction to create a fun atmosphere that has cultural and historical relevance to this amazing city.

AM: What are 3 signature drinks that we should have the next time that we’re at The Boogie Room?

CG: The Boogie Room’s specialty cocktails are everything on our bottle menu! Of course, we have a full bar with beer, wine, and spirits, but the parade of sparklers and bottles represent the ethos of a Boogie night.

AM: What events are taking place at The Boogie Room this fall that we should mark our calendars?

CG: The Boogie Room takes on a life of its own on Friday and Saturday nights. This nightlife hotspot features some of NYC’s most sought after DJs from 11:30 pm - 2 am every weekend. Think dancing, flowing drinks and bumping music.... There’s always something going on here!

AM: We also shot at the Mondrian Terrace as well – tell us about this space and more about this vibe?

CG: Mondrian Terrace is a year round terrace offering the best of both indoor and outdoor space. We are currently in the final month of our Rosé Terrace installation, a rosé lover’s paradise, and will soon be transitioning to a Fall-themed pop up. Our outdoor terrace overlooks the corner of Park Avenue South and East 30th Street. The indoor lounge is a canvas for seasonal soirees and NoMad nights.

AM: What are 3 signature bites that we should enjoy at Mondrian Terrace?

CG: We change the menu seasonally, but three of my current favorites are burrata with fig balsamic, beef short rib sliders, and the lamb meatballs with feta cheese and pine nuts. Each dish is perfect for snacking on as you sit and take in the great vistas of downtown Manhattan. If you’re feeling generous, they’re all very easy to share

AM: What events are taking place here that we should keep an eye out for as we continue into the fall?

CG: The Rosé Terrace at Mondrian Terrace is winding down and we’ll be debuting a new Fall/Winter pop up soon, so stay tuned! Our Beverage Manager Allie Klug and Executive Chef Todd Matthews are always working on incorporating seasonal ingredients into our menus, which means lots of specials to look forward to.

AM: For the Holiday season, is there anything taking place at The Boogie Room or the Mondrian Terrace that we should swing by?

CG: We’re planning our Halloween party at Mondrian Terrace. Guests can enjoy rooftop views, Halloween Cocktails, and a live DJ. Tickets for the event will be available soon, keep an eye out here for more details.

We also host a weekly Latin Night every Sunday. Of course, for those who really like to plan ahead, we have New Year’s Eve blowouts planned for all of the venues in Mondrian Park Avenue!

AM: With 3 venues at the Mondrian Park Avenue Hotel, what was the process behind coming up with spaces and concepts? You have definitely created different vibes that would fuel guests of the hotel, those that book an event, people who staycation and those who are in the neighborhood that ware interested in swinging by.

CG: The three spaces at the Mondrian have all been designed to have their own unique feel. Cleo is a beautiful Mediterranean restaurant which has American influences in the dishes and distinctly unique décor. Mondrian Terrace offers a relaxed atmosphere and seasonal delicacies, perfect for a first date or corporate party. The Boogie Room stands in stark contrast to the posh and sleek look of the Mondrian and surrounding Park Avenue, it is perfect celebrating birthdays, or just a place to dance the night away. All three spaces are inspired by the hotel’s namesake - Dutch painter Piet Mondrian. The Boogie Room is actually named after one of his paintings titled Broadway Boogie.

AM: Tell us about In Good Company and other locations do you have that we should keep on our radar?

CG: IGC has more than a dozen amazing venues. All super unique and hospitable. We’re excited to recently welcome Woodpecker by David Burke to the portfolio, as well as our second nightclub, Jewel Thief - opening next month! Whichever IGC Hospitality venue you choose to visit, I guarantee you will find the common thread of good food, good drinks, and great people.

IG @IGCHospitality

PHOTOGRAPHY CREDITS

Athleisure Mag's cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

IG @PVFarkas

MAKEUP CREDITS

MUAH Jessica Bonilla used a number of products and tools to create the makeup that is in this cover editorial with WWE SuperStar and E! Total Divas' Leah Van Dale/Carmella.

LOOK I

To hydrate the face, EMBRYOLlSSE Moisturizing Face Cream was used.

Base Makeup: CINEMA SECRETS Foundation 300 Series. LAURA MERCIER Translucent Loose Setting Powder was used.

Bronzer: FENTY BEAUTY BY RIHANNA in Sun Stalk'r (Caramel Cutie and Mocha Mami).

Highlight: First, TATCHA Luminous Dewy Skin Mist was sprayed to give a healthy natural glow and take away the powdery look. DOSE OF COLORS Highlight was applied on top in Mirame.

Blush: BH COSMETICS Blush Palette.

Eyes: KKW BEAUTY KKW X MARIO 10 Pan in Eyeshadow Palette in Miami and Albania.

Lips: ANASTASIA BEVERYLY HILLS Lip Palette (mixed colors for the light pink look) and mixed FENTY BEAUTY BY RIHANNA Gloss Bomb in Diamond Milk for a satin finish.

LOOK II

KISS PRODUCTS lashes in Poise and smudged a little black lipstick from the ANASTASIA BEVERLY HILLS Lip Palette for a more natural styled sultry eye. The lips are brighter for the sporty look with a pretty pop of peach with FENTY BEAUTY BY RIHANNA Diamond Milk over the top.

LOOK III

The lip for this look is FENTY BEAUTY BY RIHANNA Gloss Bomb in Universal for a beautiful sporty look.

LOOK IV

This look was kicked up a notch for this beautiful gold jumpsuit. We wanted a lot of color for the eyes. Jessica used MORPHE X JACLYN HILL Eyeshadow Palette in Bling Bling and the Metallic Purple Shade Gem in the crease. A light blue shade from NYX Petit Brights Pallette was used in the inner corner. For the outer corners, Jessica used colors Iri Ji (a pink shade) and Ofala (an orange shade) from the JUVIA’S PLACE Festival Palette with Odogwo (gold shade from the same palette) in the center, INGLOT COSMETICS' 77 Eyeliner and added more of FENTY BEAUTY BY RIHANNA Universal Gloss Bomb on the lips.

IG @Laniidoa_Cosmetics

HAIR CREDITS

Hairstylist Brooke Bogle used a number of products for the hairstyles in this cover editorial with WWE SuperStar and E! Total Divas' Leah Van Dale/Carmella.

LOOK I

Soft beach waves were created using a 1 inch iron. Prepped with CATWALK BY TIGI Haute Iron Spray.

Sprayed at the end as well for added shine.

LOOK II + III

Two side braids into a pony using BEDHEAD TIGI On the Rebound Curl Recall Cream for smoothness.

For added texture to the pony, fluffed and sprayed with TIGI COPYRIGHT Custom Complete Volume Finishing Spray.

LOOK IV

Funky waves with spontaneous braids with accent jewels and rings.

For texture and separation used CATWALK BY TIGI Texturizing Sea Salt Spray and re-scrunched gently. Sprayed CATWALK BY TIGI Haute Iron Spray for added shine.

IG @Brooke_Bogle

FASHION CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith focused on looks that incorporate a number of pieces that will become go-to's in your closet with the onset of warm weather.

LOOK I

PG 36 | HANRO Nala Soft Cup Bralette | MAVI Tess Super Skinny in Black Snake Jeans | MAISON DE PAPILLON Velvet Blazer | LAGOS Black Caviar Diamond Necklace + Maya Circle Statement Ring |

LOOK II

FRONT/BACK COVERS + PG 19 - 29 | UMBRO Bodysuit | LAGOS JEWELRY Black Caviar Black Ceramic Diamond Earrings + Signature Caviar Diamond Pave Crossover Ring | ATHLETIC PROPULSIONS LABS Techloom Bliss White/Black/White Sneakers |

LOOK III

PG 16, 17, 31 | ALO YOGA Crop Cropped Short Sleeve Top in Caramel + High Waist Ripped Warrior Leggings in White | PARAJUMPERS Hybrids Olivia Puffer Jacket in White | ATHLETIC PROPULSION LABS Techloom Bliss White/Black/White Sneakers | LAGOS 18K Gold Caviar 12mm Ball on a Chain Necklace |

LOOK IV

PG 32 - 35 | YANDY Ms. Metallic Jumpsuit in Gold | LAGOS 18K Caviar Gold 2mm Width with 80mm Hoop Earrings + 18K Gold Caviar 12mm Ball on a Chain Necklace |

IG @Shes.Kimmie

Read the Sept Issue of Athleisure Mag and see Mellabration Time with Leah Van Dale in mag.

LAUNCHING A NATION WITH PAIGE MYCOSKIE

As we transition from the Summer to thinking about the Fall, we love when there's apparel in our closets that's truly seasonless and easy to move around, travel and do an array of activities in. At Athleisure Mag, we became major fans of Aviator Nation and started incorporating it into our celeb shoots last fall. In addition, our team has defintiely rocked these pieces when we've been on set, hitting a day of activities and more.

We took some time to sit down with Page Mycoskie, the brand's founder and designer who launched the brand back in 2006 with a focus on that retro vintage vibe and super soft fabrication. We remember her and her brother Blake Mycoskie (founder of TOMS Shoes) when they competed together on CBS' The Amazing Race season 2.

We wanted to find out how this brand was created, how being an athlete has tied into the ethos of the brand, how she approaches bringing on new designs and styles into the line as well as how she approaches finding and opening her stores at various locations. Along the way, we learned how integral music and specifically music festivals, as well as aviators, play into the brand and how manifesting her passions and interests continue to fuel the direction of this lifestyle brand.

ATHLEISURE MAG: Can you tell us about your background as you’re an artist, an entrepreneur, an athlete – how did this all come together in terms of your background and bringing you to the creation of Aviator Nation?

PAIGE MYCOSKIE: It’s kind of funny because ever since I was a young girl, I really had this mentality that I could do anything that I wanted to do. I really think that that came from hanging with my grandmother a lot. When I was little, I used to spend time with her during the day and she was super creative and super artistic. She would be like, “hey what do you want to learn today?” She was all about teaching me new things and I wanted to do creative things. It’s kind of interesting and I’d be like, I’d like to know about pottery and we’d spend the day learning how to do pottery and a lot of times, it was creative stuff. She was super artistic and she made her own clothes. So hanging out with her, I became very hands on and it’s super interesting now because a lot of what I do is very hands on. I think that that’s something that makes me very different from other people who start companies. I like to be super involved in all of the details at Aviator Nation.

It’s also funny to look back at the entrepreneurial thing. When I was little, I was constantly trying to sell things. Being an entrepreneur extends from that and I love being able to create things from scratch. I just loved the whole interaction of making something, selling something, earning money and then going to shop. Then being an athlete, that was an important part of this too. Now, I’m in a super competitive industry, the fashion world and being an athlete – ever since I was a young girl, I love doing sports.

Team sports was an important thing for me because the team I am building and the culture with the company is directly from when I was a child and on team sports with other people a lot. I think that being super competitive has always been inside of me and l like to compete because I like to win. Being an athlete and learning – the more you practice the better you will be and when you continue with that, you’ll be the best. I’m all about constantly making the best product and every time we do a production run, I’m all about testing the fabrics and new methods. It’s not just about putting out clothes every few months like new designs. It’s about continuing to make the product better. I think it helps that I wear the products because it’s all I wear. I’ll be like, “this is actually a little bit tighter than what I want it to be." Or I'd like to make this fabric a little lighter weight during this time of the year. Being an athlete, learning that the more you practice and the more you work with your team, the better that that team can be.

AM: What was that moment when you realized that you wanted to create this brand and what was the thought process behind the name, Aviator Nation? Your brand is really unique from your 5 stripes, to other designs, its gender fluidity and we love that you can literally look at your Instagram and see you truly building your company and the brand heritage that you present as well as continuity.

PM: It all kind of started with a personal obsession with clothes that are super comfortable and had this colorful look to them. I was living in California at the time and I had a job in a surf shop and I was doing photography. I didn’t go to school for fashion or for business. I went to school for journalism because I always liked to write and to tell stories. When I moved to California, I was interning with Shape Magazine for a little while and I realized that I loved the culture and the stories, but I couldn’t see myself working in an office.

So I got a job at a surf shop and I started to get into the retail world through that. I learned how fun it could be to work at a mom and pop shop and that was the beginning of my experience working in that world. What happened was, I personally had these ideas for clothes that I wanted to find and couldn’t. I would go shopping and the clothes were never soft enough for me. I have always been obsessed with my dads old t-shirts because they are so much softer then anything that was out there. Then I learned, that you could get them at thrift stores and I started shopping there and would look for old t-shirts. I just liked how those broken in garments felt. Then it was of course, not the right fit. So I found myself chopping off the bottom and cutting off the sleeves. I was manipulating these garments that I found at these thrift stores, Then it dawned on me when I found this one shirt – I loved how it fit and I wanted all my shirts to feel like that. I took the t-shirt a part and I laid out paper and made a pattern and bought a sewing machine and I taught myself how to sew. So I literally started doing it for myself because I couldn't find garments that felt the way that I wanted them to feel. Then, when I realized that I could make other garments that fit the way the t-shirt did with patterns and being able to sew, I could do the same thing with the designs that I wanted. So if I wanted sunsets or stripes, it was pretty simple because my skillset was there. I didn’t have experience. So I cut out stripes and put them on this garment and it was looking super cool and it was simple. So the reason why we do this applique technique now (which is essentially sewing fabric ontop of another fabric) was because that’s how we started in terms of creating a design to put on the garments.

Once I started to do that, I was wearing the clothes around town in Venice and wearing it to the surf shop that I worked at and everyone around me was asking about it, the brand that I was wearing and I told them that I made it myself. Not only did it feel good but the clothes felt good because I made them with this comfortable material from soft old t-shirts and the colors were attracting people.

AM: So where did the name come from?

PM: So growing up, my favorite movie was Top Gun and I had the movie poster on my wall, I still have it in my office. I just love that movie and I love the style of Tom Cruise and Kelly McGinnis and the aviator sunglasses were just such a key part of that style and that look. When I was little, I always had aviator sunglasses and all through high school and college – aviator sunglasses were always my go to. So I had this vintage collection of aviator sunglasses on my desk when I was thinking about the name for the company and I looked at them and thought, “I really love aviator sunglasses and I really love that word aviator and I feel that this brand is going to bring people together.” I always thought that aviator shades did that. I could have had a long night in college and then put on those shades and then I would look great. The aviator sunglasses were just the go to and I wanted the clothes to be the go to as well.

AM: Completely agree with everything that you’ve said as we’ve styled it in our shoots and have had great feedback and when we wear it around the city, the feedback is always so much fun. Especially when rocking the velvet ones which have such a retro vibe to them. How do you get your inspiration when you are creating the line?

PM: A lot of times, I will randomly think of something that I want to put into clothes. Sometimes things just pop in my head and I just want to see what that color combo would look like. Color is just a part of my brain. I’m always wanting to put colors together. I have Pantone books everywhere and I am always looking at putting them together. I walk around with a Ziploc bag of fabric in all different colors everywhere I go. I’ll be at the beach and I’ll say, I want to see this color with this color – so it just comes to me and I’m surrounded by old things all the time. I go to flea markets all the time because I love finding vintage stuff. I have hundreds of vintage skate boards and surf boards. I’ve always been really into retro stuff from the 70s and I have a ton of vinyl – album covers are a part of my inspiration because I’m playing vinyl all the time. I think that the old stuff that’s around me plays into it as well as it’s always around me. The color thing is just something inside of me – it’s weird.

Sometimes I’ll go to rock shows and different concerts. It’s what I do for entertainment. I don’t go to bars a lot, I’m not extremely social but I do love concerts and festivals and things like that. I remember when I thought about the velvet for example. I was backstage at a rock show and I was inspired by velvet curtains and things like that. It definitely came from Rock & Roll and there’s a lot of velvet in that world. I think sometimes my lifestyle whether it’s being at Venice Beach or at a rock show plays a little bit into my inspiration.

AM: In terms of product assortment, you have apparel, accessories and surfboards. Do you see other things that could grow into Aviator Nation as it really is a lifestyle brand.

PM: Yeah totally, I love creating new things whether it’s clothing, stores or whatever. I love building things from scratch. I see myself creating new products. It’s funny because I want to do everything, but I force myself to not do that because it could be taken the wrong way. I don't want to be that brand that tries to do everything. I really do try to draw it back and look at what I am really passionate about right now and focus on that. We just came out with outerwear this last year and that was something that I was super passionate about, but that we weren’t doing. I love snowboarding and I love the mountains and I'm always throwing on a jacket. I feel that the right jacket is a game changer and a jacket that you can travel with, stands up to the elements, it’s not too hot or too cold. I found this insulation that was kind of beyond what is being used right now – even with high end performance jackets. I want the best quality because it’s for me too and I like pushing the envelope on quality. Anyone who has my jackets understands. It's a super lightweight jacket that’s extremely warm and it packs down into your backpack. I’m also passionate about high top tennis shoes so right now I have a big collection myself and I’m always thinking that it would be cool to make shoes and doing a collection of high tops. Stuff that makes sense for me personally that I’m passionate about because it is authentic. For people that are fans of the brand, they’re all about authentic. I think everyone is becoming that way and it works well for business. This brand has been this way from day one as I started it making it for myself. If the quality is not good enough for me, then I am not going to put it on the shelf. I’m extremely picky.

AM: We appreciate the pickiness of it. You can literally travel in it without a problem, it photographs well, it‘s great and so soft.

PM: It’s crazy comfortable. I’m turning down washes all the time. I’m like that’s not good enough, it’s not soft enough. The people that work in my production at times they’re like, this is crazy this is soft and I’m like, “not soft enough.” I feel that the best feeling is like you don’t have clothes on at all. So if we’re going to make clothes, we should make them feel like you’re not. That’s what I like to think that the sweats feel like – it’s just an extension of your body.

AM: It seems like you partner with a lot of events including Austin City Limits Music Festival and Global Citizen. How important is it for you to grow your brand and to be aligned in that way?

PM: Yeah, it’s super important. It really happened organically. When I opened my first store on Abbott Kenney and built that stage on the patio, that was kind of the beginning of getting involved in the music world. I always say, “if you build it, they will come” very field of dreams. That’s what I did. I built this stage and I had all kinds of artists wanting to play on our little patio in Venice. Doing that was such a cool experience. Getting to know the artist and creating a place where bands get to play – Foster the People rolled in there one day and played on the stage and it was a couple of years before they got cool. That was happening all the time and now I have other stores with stages as a lot of my stores have these stages and I’m always saying yes to artists that want to play. It’s so fun and one day someone from Austin City Limits came into the store in Venice and they loved what I was doing. I really personally love Austin City Limits Music Festival and so when I met that person it was such a unique moment. When I did that festival, it was funny because I go to music festivals a lot – it’s part of my life and I’m always kind of feeling like I don’t want music festivals to be super commercialized and I felt like that old school vibe. I like to imagine what Woodstock would have been. I love when festivals aren’t super commercialized and built up and the one Austin really is a lot less commercialized than others. The thing is, it’s surrounded by trees and grass. Another big thing is that I felt like the artists as I’m friends with a number of artists now and was back then too – they were 3 years into having stages and a lot of the artists were burnt out I noticed – especially on the festivals. It was something that was fun but exhausting. They’d show up, they’d play their show and get back on the road. I have a lot of friends in the music industry and know how it is when they’re going on tour as I’ve actually joined friends on tour too. It’s grueling. So when the people at Austin City Limits came to my store and asked for me to get involved into what they were doing, they wanted to know that if I could do anything, what would I do?

It was an interesting moment and I said I wanted to do something for the artist. They just have these basic trailers backstage and they have their beer or water. They play their show and then they leave. Back in the day, the artist used to sit around and play music together and sit around and get to know one another. I know that because of my friends in the industry and their parents are people like Grand Nash. People who were in that world, I read a lot of books, seen a lot of documentaries and I know about how it was back in the day. I’m always about restoring the past. I told them, “what if I built a teepee that was backstage” and they could hang out there and it was just a place for the artist to chill in between their sets. They loved it and thought it was amazing. They let me build a teepee backstage where only the artists and friends and family of the artists could be and I designed it, drew it and had these Native American guys make it out of fabric and hand painted it. It has this cool rainbow look to it and we set it up backstage at ACL and it was the most incredible thing that I ever witnessed. Basically, I set it up and then bought some old vintage guitars and instruments and had it in there, candles, a couch and blankets. It was super chill and not commercial at all. They asked if I wanted signage and I said no, I just wanted a teepee. I made t-shirts that I was going to give to the artists as a gift and I make clothes and I wanted to make cool ones. The artists come to concerts but they don’t really get gear. So I wanted to make a shirt that I felt that they would wear and not the typical concert shirt. So I designed this shirt that was a vintage cool looking shirt that said Austin City Limits on it, but it was a cool one that didn’t look like the typical concert shirt. On the back of it, it actually said, “It’s All About the Music.” I felt that it was all about the artists and a festival is better if the artists is super stoked. Literally all day for the full weekend, artists would come into the teepee and they would sit down, pick up a guitar and jam out. We had The Alabama Shakes and Phoenix jamming out together.

We had Leon Bridges come in and sit down and start playing a song. He said he had just made up the song by being inspired in the teepee to make this song. It’s exactly what I wanted to happen and all the artists really started to love the teepee. It was a dream come true to come up with this environment. I think it made their experience at Austin City Limits so much better because it was so much more grounding for them, they made friends and they had the t-shirt.

Everyone wanted the t-shirt because they knew it wasn’t available but they wanted to know where they could get it. It was authentic to the artist because they had met us and hung out with us, the shirts were super soft and they probably had a bag filled with dirty clothes. Now we have done it with ACL since 2012, I’ve done a lot more festival shirts for others as well. We do the same thing where we take the teepee and it allows us to get to know the artists backstage and we make sure to make pieces where it doesn’t feel like the typical concert tee.

My thing is, I want to make gear that people will want to continue on wearing. As the customer myself, I will buy a shirt at a festival and not wear it. What you want to do is to wear a shirt that is super soft from the start and that you will want to wear. I make festival gear that is more fashionable and that people will want to continue wearing.

AM: Do you see the brand being at NYFW or at Miami Fashion Week?

PM: I think that with the swim collection, Miami Fashion Week is a great way to showcase that and I really love Miami. We did a small fashion show at the Soho House Miami when I first released our swim collection with the new velvet collection. I got invited to be a part of an event right at the time that it was coming out and it made sense. It was fun, a small show and I think doing fashion shows is really cool. I love putting the brand in front of a lot of people that love fashion. I think that sweats and swimwear really is fashionable. I don’t say no when I think that something comes about that makes sense doing. I think NYFW and Miami Fashion Week is great for us.

AM: Do you sponsor or have any athlete ambassadors?

PM: We have several athletes that shop with us that come in and a lot of times, managers reach out to us and ask if you want to sponsor. We’ll send them things and it’s about people that specifically and personally like the brand. We don’t have any specific sponsorships but we have a lot of athletes that shop in the store.

AM: As someone who is active and an athlete, what are 3 things that are always in your bag when you’re heading to the beach to relax or to surf?

PM: When I go to the beach to surf, I always have to have my speaker – a portable one that I love and I take everywhere I go. I always have a good book – I love to read and I’m into business books. It’s interesting to read on philosophies that entrepreneurs have taken. Maybe my ukele – I grew up learning whatever instruments I could get my hands on and I have always liked this instrument because it’s small and easy to carry around.

IG @PaigeMycoskie

You can hear Paige Mycoskie on our show, BUNGALOW SK which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, iHeart Radio, Google Podcasts and wherever you enjoy listening to your favorite podcast.

S1. E5. | BUNGALOW SK WITH PAIGE MYCOSKIE OF AVIATOR NATION

On today's episode of Bungalow SK, we talk to a creative that we have loved since popping on our radar on CBS' The Amazing Race. Paige Mycoskie who understands the importance of branding as well as giving her customers the comfort they need to maneuver throughout their day. As the founder of Aviator Nation, she fused her love for design, music and a retro aesthetic to create a brand that is known for its signature stripes and good vibes for men and women. With her brand popping up on athletes and being styled on such shows as TNT's Animal Kingdom as well as being included in photoshoots at Athleisure Mag, we find out how being at the right place at the right time has been a significant benefit to Paige's endeavors.

NYFW SS20 | INDONESIAN DIVERSITY - JULIANTO

NYFW is always a hectic time and for the past few days, we have enjoyed seeing all the fashions that will be available during SS20. A number of shows present one designer; however, there are always those that run as a collection of designers which really allows you to maximize seeing a number of looks by multiple designers typically within the one hour showtime!

One of our favorite collective designers that we enjoy seeing season after season is Indonesian Diversity. This show included 4 designers that present their lines during NYFW. The designs within this show were diverse as some had street forward looks, others were oriented to a night out look. Today, we fell for the looks created by glam designer, Julianto at Spring Studios.

From sweet looks such as this layered and ruffled look that added shimmer to the runway to a number of rich hued looks and dramatic draping - there was visual texture throughout the looks that he presented during his portion of the show. Another key look that stuck in our mind was this dress and extended vest ensemble. Clearly, they can be worn together; however, when broken a part, this extended vest can also be worn with a tank and denim look, a sleek catsuit or a myriad of ways. The detailing on the embellished vest lends itself to enhancing whatever it’s being paired with. The two tone nature of the dress with the vest is also a nice textural play as well.

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