We love statement jewelry and the idea that when wearing an arm stack, we're sharing a number of stories that completes our look as well as telling others about ourselves! We took a moment to chat with Sheryl Lowe about her namesake line Sheryl Lowe Jewelry. We wanted to know how she went from working on TV/film sets as a MUA, her passion for jewelry, creating her line as well as creating an additional line - MR. LOWE which has been modeled by her sons and husband, Rob Lowe. We also wanted to know more about her process in terms of creating the pieces and finding the right gemstone that will carry her vision.
ATHLEISURE MAG: You started in the industry as a MUA and have worked on a number of films! What led you to deciding that you wanted to put your creativity into making jewelry?
SHERYL LOWE: I started designing and creating jewelry when I was 14. I visited local bead shops and made designs for close friends and family. That started my passion for gemstones and exotic rare beads. When I was on-set as a make up artist, my passion for jewelry was always there. As I moved from set to set, venturing to new locations for each project, I continued to collect jewels and beads. These have since grown into parts of my collection now, and trained me to have the eye that I do today.
AM: I am an Accessory Expert, Fashion Stylist and Co-Founder/Creative + Style Dir of Athleisure Mag. I have always believed that an accessory tells a story that starts with the designer who created it and continues with those that wear it. When did you realize that your passion for creating these pieces would be best served in creating Sheryl Lowe Jewelry and what story are you conveying with your pieces as a whole?
SL: I didn’t set out to found a company, although I’m wildly grateful for what Sheryl Lowe Jewelry has become. It really began as a way of connecting with other women artistically. At a certain point, demand became significant enough that I had to transition my little passion of the heart into a business, but I’ve always fought to keep the experience as personal as when I was stringing beads and creating necklaces out of my closet as a teenager.
AM: What is the ethos behind your brand?
SL: Classic with an edge.
AM: You handcraft each of your pieces and use a number of stones and precious metals. How do you go about sourcing your stone pieces and what does that process involve?
SL: Each stone is chosen specifically for every new collection. My method is to focus on how something makes me feel when I hold it and am looking at it.
AM: I have always loved stones in my jewelry, what are 3 of your favorite stones that you like to use?
SL: Rainbow Moonstone, Emeralds and Turquoise
AM: Where do you get inspiration from to create your line?
SL: I am inspired by timelessness, effortlessness and sex appeal and how something makes me feel when I wear it. Currently I am in a Brigette Bardot era, South of France phase.
AM: In looking at your site, I love a great wrist stack and love your Spring Sands Bundle, Black Diamond ID Bracelet and Multi-Color Opal + Pearl Bracelet with 8 Diamond Rondelles. What are 3 pieces that are your favorite?
SL: One of my staples I wear everyday is my silver diamond ID bracelet. I love mixing chains with beads so I will always layer one of my favorite color beads to create my own personal arm party.
AM: You have had Oprah, Cameron Diaz, Gwen Stefani, Maria Shriver, Gwyneth Paltrow and more wearing your brand. Who would you say is the Sheryl Lowe customer?
SL: My client is a woman who is classic but likes to have a bit of adventure. She aspires to add a special piece to her collection and she wants something that tells a story and brings meaning to her life.
AM: If a customer has a specific stone that they would like to use can they work with you to create a piece? Can a customer bring a stone that they already have to incorporate into a custom piece?
SL: We love the challenge of creating a piece out of someone’s special heirlooms.
AM: What led to the launch of MR. LOWE?
SL: Starting from the beginning, I have always designed pieces for men and women and my husband has always worn my designs so it was natural to launch MR. LOWE
AM: I think it’s great that you had your husband and children model the line, who is the MR. LOWE customer and where do you get inspiration from when you’re creating this?
SL: The MR. LOWE man is the corporate outdoorsman, an adventure seeker and
sports enthusiast.
AM: I love a number of the bracelets from the men’s line and would wear personally as I’m a fan of Onyx and Malachite! What are 3 of your favorite pieces from MR. LOWE?
SL: I am a girl who appreciates a man who mixes chain with beaded bracelets for a textured look. Some of my favorites are the black onyx, blue lapis and green jasper. I also love our bracelets made from old record vinyls.
AM: Your pieces are sold at luxury retailers including Neiman Marcus and Bergdorf Goodman and you are a member of the CFDA as well. Where do you see Sheryl Lowe whether it’s upcoming projects, increasing your assortment etc?
SL: I love when new clients discover Sheryl Lowe designs. That’s what excites me the most.
AM: Philanthropy is a business model that is built into your brand. What organization do proceeds of your line go to and why was it important for you to include this?
SL: Recently I designed a set of Amethyst bracelets with all proceeds benefiting The Women's Alzheimer’s Movement, a cause close to my heart.
AM: When you are not designing or planning your upcoming collections, how do you take time for yourself?
SL: I love to read a good book, listen to music, and spend time with my two sons and of course take a romantic walk on the beach with my husband.
PHOTOGRAPHY CREDITS | Nancy Neil Photography
Read the AUG ISSUE #80 of Athleisure Mag and see MIXING THE ELEMENTS | Sheryl Lowe in mag.
