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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect

GOOD A WELLNESS FESTIVAL

February 7, 2017

This Spring, we've got GOOD news. Our Style Director, Kimmie Smith will be a part of The GOOD Festival in April. What’s GOOD? It’s an entire day dedicated to health and wellness - a festival dedicated to feeling GOOD and creating a life that fulfills you.

Join our Style Director this year in Philly. To put it simply, The GOOD Fest includes: good vibes, a kickass workout, serious inspiration from those in the wellness space, great food, and an unbelievable sense of community. GOOD is an event that will challenge and excite you - and leave you happier, healthier, and more fulfilled than when you arrived. 

THE GOOD FEST
- All-day experience
- Date: April 22, 2017 // Location: Skybox Event, Philadelphia, PA
- Community of like minded women
- Work out and fresh lunch included
- Swag Bag (over $100.00 in product)
- Incredible Speakers 

In #AthTribe, #Athspo, Beauty, Calendar Events, Calendar, Fashion, Fitness, Food, Lifestyle, Mindfulness, Pop Culture, Pressed Juices, Style, Wellness Tags GOOD, Wellness Festival, The GOOD Fest, Style Director, Philly, Swag Bag, Speakers, workout, lunch
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LUKE BRACEY GETS EXTREME

February 7, 2017

This month, we attended the launch party for POLO RED which announced the new face, Luke Bracey, for the high selling cologne. We took a few moments to find out about the actor who has been in a number of movies including, the Point Break as well as Hacksaw Ridge, which is enjoying a lot of buzz during this awards season.

ATHLEISURE MAG: What was it like being selected for POLO RED?

LUKE BRACEY: The process of becoming the face of POLO RED has been so enjoyable and fun. I’m so honored to be the new face of POLO RED – being part of such an iconic brand is truly a privilege. Having the opportunity to work with Bruce Weber was also a great experience. He's a beautiful man and is so talented.
 
AM: What are your duties as the face of POLO RED?

LB: As the face of POLO RED I truly live and breathe the fragrance – I focus on bringing the speed, adrenaline, power of the POLO RED EXTREME lifestyle to men everywhere. Next I'll be joining the Ralph Lauren Fragrances team in Madrid to help kick off the global launch of the fragrance.
 
AM: Say 3 words describing POLO RED.

LB: Endurance, adrenaline, boundary-pushing. 
 
AM: You're a busy man as you were in the remake of Point Break, you were in Hacksaw Ridge which had a lot of buzz this awards season, what movie will we see you in next?

LB: I’ve got a couple of movies in the pipeline, but being the face of POLO RED is the role that I’m really focusing on right now.
 
AM: You're in great shape, besides surfing what workouts do you do?

LB: I’m very no-nonsense when it comes to fitness. I do 100 push-ups and 100 sit-ups every day. When I get to the gym, I like to keep it pretty basic and my routine tends to vary. Sometimes I go through periods where I go to the gym 5 days a week, and then take a few weeks off and before getting back into it. It’s all about balance.

AM: How do you give time to yourself?

LB: One of my favorite things to do is read. Right now I’m reading a great book called "Prisoners of Geography" by Tim Marshall. It’s a captivating book about how geography still plays a pivotal role in politics today. Even though it's 2017, geography is still the biggest factor. In addition to reading, I like to be in the water as much as possible. I try to go surfing and swim as much as I can.
 
AM: What's your personal style?

LB:  My style is pretty relaxed - I'm a tee shirt and jeans guy most of the time. I love my Blundstone boots, they’re definitely a staple in my personal style. When I’m hanging out with friends I’m usually in board shorts and flip flops.

In Beauty, Campaigns, Celebrity, Fashion, Fitness, Jan 2017, Lifestyle, Magazine, Menswear, Mindfulness, Pop Culture, Sports, Style, Wellness Tags Luke Bracey, Polo Red Extreme Cologne, Polo, fragrance, beauty, actor, celebrity, surfer, Polo Red, Point Break, Ralph Lauren, Ralph Lauren Fragrance Team, Bruce Weber, Hacksaw Ridge, Blundstone Boots, style
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LIFE POWERED BY HYGGE

February 6, 2017

As connected as we can be, it's refreshing to know that there are still things that can be embraced even if it has a strong heritage and culture that we have yet to adopt (or maybe have unbeknownst to be engaging in it without being aware). As the Co-Founder/Style Director, part of the rewarding experience is to find how I have been aligned to a number of concepts within Athleisure that I have done for years (as well as learning about things that I was previously unaware). 

I say this as anyone who knows me knows that I am all about comfort (while looking chic), being cozy and being able to take moments for myself as well as intimate gatherings with others. I feel that in the midst of a fast paced lifestyle, these moments are essential to our wellness survival and it keeps my batteries charged when I work at dizzying speeds!

So when I started hearing about hygge, I became curious as I wanted to know more about this integrated way of being that has its roots in Danish culture and is making waves across the globe. There was no better person to talk about the intersectionality of hygge happiness,  socializing and more, than Meik Wiking who has literally written the book about the practice for those of us who are not familiar! Clearly, he is well versed on the subject as he is from Denmark and is the CEO of Copenhagen's Happiness Research Institute. 

Following this interview, I have curated items that you should have on hand in order to embrace hygge especially with the winter season when we could use a little extra comfort and centering!

ATHLEISURE MAG: Tell us about your background and how you came to creating a career that focuses on the study of happiness and the creation of The Happiness Research Institute?

MEIK WIKING: As CEO of Copenhagen's Happiness Research Institute, I study what makes people happy across the world. In 2011, the UN published a resolution which stated that “the pursuit of happiness is a fundamental human goal” and in 2012 it released its first World Happiness Report. Denmark regularly topped the list, and occurred to me that somebody should be trying to gather some intelligence about why we were doing so well in the happiness rankings, and then I thought “maybe I should do that.” In a matter of two months, I had quit my job and started paying even more attention to the global interest in what makes us happy.

AM: How did your work in the research of happiness bring you to creating The Little Book of Hygge?

MW: On a weekly basis, I am asked questions like “Why are the Danes so happy?” and “What can we learn from the Danes when it comes to happiness?” from journalists, researchers, nalists, researchers, and policy makers around the world. Denmark does have a strong social safety net, but so do other Scandinavian countries and Denmark still ranks highest on happiness surveys.  I came to realize that there might be an overlooked ingredient in the Danish recipe for happiness, and that is hygge.

AM: Throughout the book, you share the feelings and sentiments that create hygge and how it can be experienced alone, as well as in a collective, what are your favorite moments of hygge?

MW: Hygge is something I practice every day. I try to build a little pleasure and gratitude into my daily routine.

AM: In your opinion, is hygge a component of mindfulness?

MW: Not to us Danes. We have been talking about hygge for the past two centuries, whereas mindfulness is a recent trend. Also, we don´t see hygge as a trend, but more a part of our culture and national DNA. But I understand why this question is being asked, because both mindfulness and hygge share a focus on being present. 
 
AM: With an increase in meditation studios, candlelight yoga sessions, spaces where silence is encouraged to reconnect and retreats what elements of hygge can be included in these activities?

MW: Hygge mainly has to do with the absence of sounds, which enables you to hear even very quiet noises such as raindrops on the roof, wind blowing outside the window, the sound of trees waving in the wind, or the creaks of wooden planks that yield when you walk on them. Also, the sounds of a person drawing, cooking, or knitting could be hyggelig.

AM: For those who travel extensively, how can they make their hotel rooms or create a traveling hygge kit in order to feel that sense of comfort, when they're away from home?

MW: In THE LITTLE BOOK OF HYGGE, I talk about hygge emergency kits which can include candles (good quality), chocolate, tea, a blanket and, naturally, a scarf. In Denmark, we suffer from scarf withdrawal syndrome, so it’s important to have one on you at all times. If you pack this up and take it with you, this can easily be your hygge travel kit.
 
AM: Although you grew up in the world of hygge, why do you think that other countries have begun to adopt it?

MW: There is so much interest in Denmark and the rest of Scandinavia because these countries often rank highly in the happiness lists. Also, I believe more and more people are recognizing that our societies have become richer, but we as people have not become happier—and that we in a lot of countries are failing at converting wealth to well-being—and therefore people are looking for new sources of inspiration to improve quality of life—and looking towards Scandinavia in general and Denmark in particular

AM: The book shares a number of stats that reflect the happiest countries, is there data that reflects the happiest US city or state or one that reflects a region that is the most hygge like?

MW: In the US, you have, for instance, the General Social Survey, which would tell you the level of happiness around the country—however, I think we have yet to see a hyggeindex—even in Denmark.  
 
AM: We enjoyed hearing about how extroverts and introverts can experience the benefits of hygge, can you share with our audience how it can assist both groups?

MW: Introverts derive their energy from within, while extroverts derive theirs from external stimulation. Hygge can be labelled as socializing for introverts, because it is about being with others without it being draining. And extroverts can light some candles, put on some soothing music, and embrace their inner introverts on occasion.

AM: After reading this book, there are many notions of hygge that I have done for years without knowing the culture behind it and as the Co-Founder/Style Director of Athleisure, in addition to showcasing an active lifestyle, we are a major proponent of wearing garments that are comfortable and work with your lifestyle, taking moments to connect with friends in a myriad of ways and more. How can those within the athleisure culture mindset adopt hygge?

MW: It sounds like many of your readers are already maximizing hygge. I would suggest just talking about it more because our language shapes our behaviour and our behaviour shapes our happiness.  

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In Book, Fashion, Food, Jan 2017, Lifestyle, Magazine, Music, Pop Culture, Style, Wellness Tags Meik Wiking, The Little Book of Hygge, Hygge, Danish, comfort, food, Denmark, hyggeindex, General Social Survey, hyggelig, DNA, Danes, Danish recipe, scarf, Copenhagen, Happiness Report, Copenhagen Happiness Research Institute, UN, Style Director
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IN THE STUDIO WITH Y7'S SARAH LEVEY

February 5, 2017

Athleisure Culture is all about how the different lifestyles come together and it lends itself to some pretty amazing mashups. We took a moment to chat with Y7's founder, Sarah Levey who has merged yoga and hip-hop together through her classes which have a great following of enthusiasts, who enjoy studio classes on the west and east coasts! In addition, she is a part of Cole Haan's StudiøGrand campaign,  so it was the perfect time to talk with her about her involvement in this collaboration, how she came about creating Y7 and how she keeps it together. 

ATHLEISURE MAG: Tell us about how you came to be involved in the Cole Haan StudiøGrand campaign? 

SARAH LEVEY: As a young and self-funded woman I know every step I take needs to have meaning. Cole Haan reached out to me and pitched their StudiøGrand campaign concept… I knew immediately it would be a fit for me and the Y7 Studio. And it’s certainly been fun!

AM: What is StudiøGrand? 

SL: StudiøGrand is a versatile women’s lifestyle collection born out of a need to fit the active on-the-go woman from the studio to work and everywhere in between. Making every step count, the collection features understated minimalist silhouettes and items such as outerwear, shoes, bags, water bottles, yoga mats - it’s a complete lifestyle collection.

AM: How does this campaign align with your brand and way that you go about your day to day? 

SL: StudiøGrand is a great fit for Y7 as the collection offers style and function. So often my clients are trying to squeeze so much out of their day (work, kids, dating, etc) and this collection makes it possible for them to make the most out of every step. The collection is both stylish and comfortable, so you can wrap up a great yoga session at my studio and then head off to brunch with the girls.

AM: Tell us about Y7 Studio and what made you create this method of fitness. 

SL: I love music. It is so powerful. For me it can elevate, motivate and relax my mood depending on the beat or song. I thought why not take two things I love and put them together. There are no rules for this. It's an opportunity for the client to work on what they want to focus on. If they want to make the flow harder and add in poses great, if they want to take it easy that day that’s good too. It's all about giving our clients the freedom they are craving in that moment.

AM: What should we keep our eye out for as we go into the spring in terms of new offerings that will be available at the studio whether it's a new location here in NYC, class etc?

SL: We are trying to take over! You can expect a ton of new merch collections dropping monthly, plus we will be opening more locations in NYC and LA.

AM: How do you stay balanced in the midst of running a business (especially with your significant other - which we understand that very well), being a Boss Babe and leaving time for yourself?

SL: It’s definitely challenging. I am almost always overwhelmed with emails, meetings and check-ins with my staff. What has been a game changer for me is putting our corporate team in place. Alex (Director of Operations), Melanie (Retail Coordinator), Natalie (HR) and Stephanie (Teaching Director) are incredible and really help keep me focused and hold me accountable. I also recently set a bedtime and do a nightly meditation routine just so I can take some personal time. It’s not much, but I am working on taking more time for myself so I can be the best possible person for my team.

AM: What are your favorite pieces from this StudiøGrand collection?

SL: The StudiøGrand Bomber for sure! It's the perfect weight and easy for layering. And to top it off, I got to wear it in the campaign shoot! The shoes are so comfortable and stylish as well. The entire collection is extremely versatile.

See additional notables that were tapped to be a part of this campaign including: New York City Ballet's  Principal Dancer Sarah Mearns and Model, Entrepreneur and Author Coco Rocha.

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SUPER BOWL STYLE

February 4, 2017

On February 5th, Super Bowl Sunday hits Houston, TX with the Atlanta Falcons and the New England Patriots. In addition, we're all excited about Lady Gaga when she hits the stage for this year's half time show.

If you can't get to the game, or Houston, we suggest watching at American Whiskey at 247 W 30th St NY, NY 10001 to cheer on your team, as well as to get great eats!

YANDY Pullover Hoodie
YANDY Pullover Hoodie
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ADIDAS Superstar
90 DEGREE BY REFLEX Leggings
90 DEGREE BY REFLEX Leggings

| YANDY Raw Edge Pullover Hoodie | ADIDAS Superstar Silver Toe | 90 DEGREE BY REFLEX  Ankle Mesh Ring Leggings - Black Label Collection |

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NATURALLY NERVO

February 2, 2017

With the new year, we're all about getting on the right foot from being well to truly taking on those goals. We took a moment to chat with EDM DJ's NERVO - super cool and focused Australian twin sisters who have been taking the world by storm! As models, songwriters, producers, DJ's and more, we could seriously bottle their energy for any time we need a pick me up! 

We talked with Olivia and Miriam Nervo them on what they are up to from being sisters who work together, how they travel so much from set to set, their personal style and more! 

ATHLEISURE MAG: So how did you two realize that you wanted to be DJs and what was your background to getting there as we know that you started as songwriters. 

NERVO: We used to be full-time songwriters, working purely for other artists. When a song we wrote for David Guetta and Kelly Rowland - “When Love Takes Over,” won a Grammy, we thought we should give it a try ourselves at being artists. Besides, we had so many songs on our hard drives that we thought it would be such a waste to leave them there - so we had to become artists to release them. And NERVO was born :)

AM: As writers, producers and DJs what has been some of your favorite projects and people that you have worked with?

N: Everyone we have worked with has been truly amazing, but writing our own album and having it reach #1 was truly an honor. We were able to work with some really awesome artists like Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, and of course a favorite of ours and truly one of the funnest projects was getting to work with everyone on “The Other Boys,” with Kylie Minogue, Jake Shears and Nile Rodgers!

AM: You guys travel quite a bit, how do you stay centered when you're on the road going from stage to stage and where is your favorite place to perform?

N: Well we have become experts at the quick nap. We can literally sleep anywhere, on planes, in airports, in lobbies - literally anywhere, probably even standing up. To be honest, the energy we get from our fans always brings us back to life. Even when we are dead tired, we get to a gig and we see their smiling faces or their signs and we find some more energy. 

We love performing in Ibiza and also Mykonos. Actually, everywhere in Europe during the summer is incredible. Europeans really enjoy their summers. They stay out late, they eat great food and they party hard. Of course playing the major festivals like Tomorrowland and Creamfields is also a real buzz.

AM: In addition to being talented songwriters, composers, producers, DJs etc - you have also left a fingerprint on the fashion industry as well from modeling, spokeswork and just having great distinctive style. How has all of these skills advanced your brands collectively as well as individually? 

N: The fashion side of our business is just a lot of fun. We are lucky enough to travel to some of the most fun places in the world where we often pick up unique pieces of clothing. Tokyo is a favorite city of ours to shop in. We also wear clothes that are practical. We are constantly touring so Lycra is always good as it washes and dries quickly and is also very light weight - it’s a win win.

AM: As sisters, what is the process like in working with one another from behind the scenes as well as on stage.

N: We couldn’t imagine doing it without each other. Being able to travel and see the world with your sister is truly an amazing experience. We are each other’s support and also best critic so it really works out. There is an honesty that we have with each other that really helps our creative process too. We wouldn’t change it for anything!

AM: When you're about to play a set, what is the day like leading up to it and after, do you guys have rituals or things you do to relax after it?   

N: Honestly, usually it’s traveling to that specific show, maybe catching a nap and a good meal, preparing a strong set for that specific venue, getting girl ready and then just having the most energy we can to put on a great show. We are constantly working on something new for the shows - whether it be a new intro, a new edit, new visuals, so we always have a bit to discuss before the gig. 

AM: Describe your personal style, what do you wear on stage versus what you wear when you're going to brunch or running errands?  

N: On stage, we love leggings or short leggings with platform tennis shoes (that must be comfortable) and a body suit or comfortable top because we do jump around a lot, so our clothes need to be something that do not affect the performance.  In everyday life, we also really like to be comfortable and love comfy tees and cool jackets and definitely no makeup. We like to let our skin breathe whenever possible.

AM: What artists are on your bucket list that you have yet to collaborate with it?  

N: We have had the pleasure of working with so many great artists and each one brings their own texture and vibe and would work with all of them again! But our future bucket list would include Lauryn Hill, Imogen Heap, Eminem, London Grammar, Jack Johnson… we could go on foreverrrrrr :)

PHOTO CREDIT Chloe Paul

PHOTO CREDIT Chloe Paul

AM: With so much time on the road, how do you stay in shape and where do you like to go to get away?  

N: We stay in shape on stage!  Think we must burn so many calories on each and every show haha… 

We love to get away when on the road and sometimes take extra days in great locations like Mykonos, Ibiza, Mexico, and even skiing in Austria! Oh, and we always take a few months off a year to be with our family in Australia. 

AM: Tell us about #TittiesTittiesYeah and will you continue to do shows that include this initiative?  

N: We will continue to do everything we can to help raise money and awareness for Breast Cancer. Our mum is a survivor so we saw first-hand how important charities were not only for cancer victims but for their families, providing emotional support and also of course to the research that goes into finding a cure.  We started #TittiesTittiesYEAH so we could raise money and donate it to various hospitals or organizations and can’t wait to do more in 2017!

AM: As female DJs who have received phenomenal achievements, do you feel that you're role models to women who are looking to be in the space?  

N: We hope so and would love to be the inspiration for any woman in any career field to help them show that achieving your goals is possible and hard work and determination breeds success.  We recently did a campaign for our “People Grinnin’” release alongside Made By Me in Australia that helped show how women can get into engineering and that even though some of these fields are male dominated it shouldn’t stop women from going after what they want. 

AM: What are you working on that fans should keep an eye out for? 

N: More music and touring.  We have a big release coming out in February, as well as some great collabs we are super excited about. We’re also really excited to be launching NERVOnation in the snow in Solden, Austria this April. And of course, we will be launching NERVOnation in Ibiza at Ushuaia. 

To stay connected to NERVO while they're on tour or enjoying their next trip to destinations unknown, follow them @NERVOmusic on Instagram.

Read more from the Jan Issue here.

In #AthTribe, Celebrity, Editor Picks, Fashion, Jan 2017, Lifestyle, Magazine, Music, Pop Culture, Style, Tech, Travel, Womens Tags Olivia Nervo, Miriam Nervo, Australia, Aussies, EDM, DJs, EDM DJs, Twins, Music, Nile Rodgers, David Guetta, Kelly Rowland, #TittiesTittiesYeah, Breast Cancer, Kelly RowlandNervoNation, Grammy, Afrojack, Steve Aoki, Nicky Romero, Alisa Ueno, Kreayshawn, Jake Shears, Kylie Minogue, Ibiza, Mykonos, Miami, Lycra, Jack Johnson, Eminem, Imogen Heap, Lauryn Hill, London Grammar, Austria
Comment
We have some great suggestions to gift your honey this year!

We have some great suggestions to gift your honey this year!

VALENTINE'S DAY GIFT GUIDE 2017

February 1, 2017
VALENTINE'S DAY GIFT GUIDE: FOR HER | STERLING FOREVER Gold Solid X Layered Ring | ISOLA Rose & Vanilla Cream Perfume Body Oil Set | RALPH LAUREN FRAGRANCE GIFT SET Ralph Lauren Romance Fragrance + Dylan's Chocolate Gift | DEEPA BY DEEPA GURNANI…

VALENTINE'S DAY GIFT GUIDE: FOR HER | STERLING FOREVER Gold Solid X Layered Ring | ISOLA Rose & Vanilla Cream Perfume Body Oil Set | RALPH LAUREN FRAGRANCE GIFT SET Ralph Lauren Romance Fragrance + Dylan's Chocolate Gift | DEEPA BY DEEPA GURNANI Chantel | LATIGO Kick | COLDWATER CREEK Scarf |

VALENTINE'S DAY GIFT GUIDE: FOR HIM | LULU DHARMA Argyle Weekender | HUCKLEBERRY 18K Satin Brushed Yellow Gold Black Diamond "Lucky You" Horseshoe Ring | THE BODY SHOP Maca Root Rescue Kit | DOLLAR SHAVE CLUB Subscription Kit |

VALENTINE'S DAY GIFT GUIDE: FOR HIM | LULU DHARMA Argyle Weekender | HUCKLEBERRY 18K Satin Brushed Yellow Gold Black Diamond "Lucky You" Horseshoe Ring | THE BODY SHOP Maca Root Rescue Kit | DOLLAR SHAVE CLUB Subscription Kit |

VALENTINE'S DAY GIFT GUIDE: FOR THEM | GOOP Fragrance Edition 01, Winter l | ILUMINAGE  Skin Rejuvenating Eye Mask | PIKOLINOS Bolsos MHA | TULLIANI Desire Sunglasses | AMARTE Max2 |

VALENTINE'S DAY GIFT GUIDE: FOR THEM | GOOP Fragrance Edition 01, Winter l | ILUMINAGE  Skin Rejuvenating Eye Mask | PIKOLINOS Bolsos MHA | TULLIANI Desire Sunglasses | AMARTE Max2 |

Read more from the Jan Issue here.

In Beauty, Fashion, Footwear, Jan 2017, Lifestyle, Magazine, Menswear, Style, Wellness, Womens, Gift Guide Tags Valentine's Day Gift Guide, Gift Guide, Valentine's Day, Ralph Lauren, Latigo, Isola, beauty, shoes, chocolate, fragrance, scarf, style, earrings, accessories, The Body Shop, Lulu Dharma, Dollar Shave Club, Huckleberry, 18K, gold, ring, handbag, Goop, For Him, For Her, For Them, Amarte, Tulliani, Iluminage
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SHOT AT DOGPOUND | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella |

SHOT AT DOGPOUND | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella |

I WANT YOUR HEART

January 31, 2017
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Our cover shoot took place at DOGPOUND, NYC's hottest new gym. This boxing haven brings celebrities, Victoria's Secret Angels, models, athletes, and those that are truly enthusiastic about perfecting their look. DOGPOUND has become the prime location where this all comes together through their focus on training members through personalization of their individual goals.

After spending the afternoon shooting here for our anniversary issue, we had some questions for this temple of fitness. What started from a group of workout buddies, has grown into DOGPOUND founded by Kirk Myers.

ATHLEISURE MAG: Can you tell us how DOGPOUND came to be before coming to your present location in Tribeca? 

KIRK MYERS: DOGPOUND was originally called Kirk Fitness. I was working as a personal trainer, but my business started growing really rapidly. It was then I met Breylis Pena, who wanted to become a trainer, and we formed a group in the morning made up of clients who wanted to workout but didn't have a lot of time during the day. We started calling ourselves DOGPOUND. At the time we were renting space out of multiple gyms, but it wasn't long before we outgrew the spaces--even getting kicked out. So, we decided to build our own. 

AM: What is DOGPOUND and what is the meaning behind the name? 

KM: Some of our clients started bringing their dogs to the workouts. 

AM: What is your background and what led you to create this studio? 

KM: I was a chunky kid, but my health took a pretty big downturn when I suffered from heart failure. I knew I would need to make some pretty serious changes. I started working out, I started to see the results, they wanted to work out with me. My training business started to grow. I started at 23, and I've always been an independent trainer. I realized that in order to be the top trainers in the world, we needed our own home base. 

AM: It's clear that beyond being a studio and a method, that it is a culture - what about it has made it a destination for models, celebrities, etc as a place to get the physique that your members want? 

KM: I think there's a couple reasons why. It's because we are so passionate about what we do, and people see that and recognize it. That type of energy is infectious. We are in an up and coming neighborhood, we want our clients to feel safe and comfortable in the space and we are results oriented. We've created a community, so most of the celebrities and models who workout here, their friends workout here too. 

AM: On the same note, how do you select trainers that you onboard to the DOGPOUND family? 

KM: We hire passionate and positive trainers. That's our number one and number two. Our roster of trainers is pretty diverse. It is not really about what you've accomplished, but where you want to go. You really want to be a trainer, you really want to help people? That's the kind of trainer we want. We can develop the trainers and give them the education they need. We have our entire boxing program. No one ever boxed before the program, but we brought someone in who was a world class boxer and he taught us how to box and now we have a boxing program. You have to want to learn. Some of our top trainers weren't trainers when they started. We look for trainers who want to constantly seek improvement. Just like our clients come here to be a better version of themselves.

AM: We like that those who are members of your gym have the ability to be trained by a number of your trainers, what was the thought process behind that and how do you feel that that is beneficial to them? 

KM: Because it’s always been my own business, I've had long term clients. The issue is that they can get bored working out with only one person. Not only do the clients get bored, but the trainer gets bored. When you have a team, you can offer strengths that you don't have personally in your service. It creates variety. Just today, I had a client who likes boxing, but I don't box, so I had him warm up with some boxing techniques with another trainer. Another client has a knee bothering him so I had a trainer that has more physical therapy background work with him. Workouts don't get stale. And, simply for a time standpoint, it allows for clients to make sure they can fit their workout in. If a client want's to workout but their only availabilty is at ten, but I'm booked at ten, they can work out with someone who has an opening at that time. Here you can always get into workout with somebody. 

AM: Besides the location at Tribeca, are you planning additional locations? 

KM: Yes. 

AM: Do you sell apparel that is branded with DOGPOUND or other brands? 

KM: As of right now, you can't really get apparel unless you come directly to the location. It's available only at the gym. 

AM: What types of workouts are offered at DOGPOUND? 

KM: Boxing, HIIT, Strength Training

AM: How important is offering nutrition as a service? 

KM: It's extremely important. I think nutrition is 70% of your fitness goal. 

AM: Clearly, you're a busy man, when you're not working, what can we find you doing on your "off time"?  

KM: Relaxing and snuggling with my Pooh Bear. Oh, and watching the Raiders. 

AM: When did you introduce the Machine Gun? 

KM: Four years ago. 

AM: What does the studio look like? Any signature decor? 

KM: It was designed by Fabien Baron. Black, white, and concrete. Very sleek look. 

AM: I know you have a varied clientele but could you generalize a bit and give me a brief description of the folks who go there? 

KM: There are finance guys and girls, artists, athletes, celebrities, models and a lot of people who just want to get results. 

AM: Can you be more specific about how the various disciplines are combined? Are you going from holding a yoga pose straight into a resistance exercise straight into a jump squat? 

KM: Just want to paint a clearer picture of the progression of the class.  The only class we offer is boxing, but we always start a one on one session with a dynamic warmup, but the workout is specific to each person's goals. All of our one on one programs are individualized. If you are a dancer, there will be more flexibility, toning and core work, but if you are looking to join the 1000lb club, there is going to be more strength training and heavy lifting.

Read more from the Jan issue.

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ATHLEISURE MAG; JAN 2017

January 25, 2017

Our Jan Issue, the Anniversary issue is out tomorrow but you can take a peek now, right here!

PHOTOGRAPHY CREDIT | Paul Farkas

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TIMBERLAND TAPS VIRGIL GADSON OF SYTYCD FO SPRING CAMPAIGN

January 22, 2017

This Spring, Virgil Gadson from FOX's So You Think You Can Dance will be in the footwear campaign for Timberland. Virgil is known for his hip-hop style which he performed on the show. He will be promoting Timberland's boots that are comprised of the SensorFlex™ comfort system. (three-layer outsole that delivers constant support, active cushioning and dynamic flex.) This is in the brand's Killington Chukka (men's boot worn by Virgil) as well as Kenniston 6-inch lace-up boots (for women).

The Philadelphia native appeared on the show as both a dancer and choreographer. He is also skilled in dancing ballet, jazz, modern and tap dancing. The ad campaign will debut in the March and April issues of GQ magazine. It will also be placed in the bus, subway and digital outdoor ads in key markets.

PHOTOGRAPHY COURTESY | Timberland

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PARIS 2017 MENS FALL COLLECTION | DIOR

January 21, 2017

Earlier today, we saw some of our favorite looks from Dior's Paris Mens Fall Collection for 2017. A number of suiting, athleisure style and great accessories hit the runway today for an easy, well traveled look. You can see all looks from today's runway show.

PHOTO CREDIT Giovanni Giannoni

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DSQUARED2 X DWYANE WADE SAKS CAPSULE COLLECTION

January 20, 2017

This spring, Dwyane Wade of the Chicago Bulls adds to his talents - designer. The NBA Chicago Bulls star has long been a fan of Dsquared2 fan as he wore a custom-designed tuxedo of the brand to his wedding in Miami. Now he will lend his sense of style for a debut collaboration of Dwyane Wade X Dsquared2 collection. This capsule collection will be available with 9 looks exclusively at Saks and on Saks.com. Here is a peek at what you can expect from the line above.

PHOTOGRAPHY COURTESY | DSQUARED X Dwyane Wade Saks Capsule Collection

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MILAN 2017 MENS FALL COLLECTIONS | ROSSIGNOL

January 16, 2017

During Fashion Week, we can never pass up a runway show; however, we do love a presentation. It allows you to see the line at your own pace whether it is on models or hung up exhibition style. Rossignol showcased their outerwear which is the perfect mix of form and function. These layered jackets have details from the iconic rooster to fur that ensure that whoever wears it, sticks out this upcoming FW17 see the full line here.

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MILAN 2017 MEN'S FALL COLLECTION | FENDI

January 16, 2017

Fendi hits the runway at Milan Fashion Week for its Men's Collection presenting fall. The iconic brand took notes from the way that we like to dress in comfort, style, and of course infused with luxury. Check out some of our favorite looks from the show and you can see the full collection here.

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MILAN 2017 MEN'S FALL COLLECTIONS | PLEIN SPORT

January 15, 2017

When you can't find a luxury alternative to Nike, you create your own line - which Philipp Plein created with his new line, Philipp Sport. His runway show honored an array of sports including Cross Fit, boxing and more in a two floor gym entertaining presentation. You can see more pictures from the show here.

PHOTO CREDITS Giovanni Giannoni

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MILAN 2017 MENS FALL COLLECTION | MONCLER GAMME BLEU

January 15, 2017

The FW17 runway for Moncler, created by Thome Brown was filled with his signature red, white, and blue as well as athleisure wear. Whether it included garments that one would wear to hit the slopes or fun blazers that could also be worn in a transitional way - the feeling of

PHOTO CREDIT Giovanni Giannoni
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LIGHTS, CAMERA, SWEENEY

January 15, 2017

Alison Sweeney has literally grown up on TV from her first commercial at the age of 5 for Kodak, various shows and then in 1987, she came to the soap opera, Days of Our Lives which she spent over 2 decades as Samantha Brady. She is also known for her roles as the host of NBC's Biggest Loser, Hallmark's Murder She Baked and more. This Daytime Emmy and Soap Opera Digest Award winner and nominee continues to share her love of life in Food Network's Kid's Sweet Showdown as a host (she has hosted and co-hosted various Food Network specials).

We took a moment to sit down to talk with this Soap Opera queen to chat about her Food Network special, how she keeps a healthy mindset, what she's up to for the holidays and her personal style.

ATHLEISURE MAG: We've been fans of yours for a long time as we got our first glimpse of you as Sami! How have you crafted your career to take on so many roles and opportunities beyond those of just the Soap Opera world? 

ALISON SWEENEY: Thank you for being fans! Growing up on a soap opera, where we learned so much dialogue each day, taught me how to be in the moment and how to plan. That upbringing has helped me throughout my life as I now tackle various roles. I make a point to continually push myself, but always to keep it manageable with a schedule and to only look at what’s next on the list. By focusing on what I’m doing in the moment, I’m able to give it my undivided attention before moving onto whatever is next. Plus, as my kids are getting older, I’m able to accomplish much more during their hours at school and with after school activities.
 
AM: We're Food Network fans for sure, how did Kid’s Sweets Showdown come about and what can we expect from this show?

AS: As followers of mine on social media know, I love to cook at home and I’m a big fan of Food Network. I’ve hosted several specials for the network so when they asked me to host Kid’s Sweets Showdown for the holidays, I jumped at the opportunity. 

AM: Being healthy is a mindset, but it's also about making a time commitment, how are you able to do this during the holiday season especially with children and so many other responsibilities?

AS: My family and I are incredibly active and we view the holiday season as a time to get out and do so much more because we don’t have limitations with work, school and other responsibilities.

Whether it’s taking a hike or skiing down the mountain, it’s a great time of year for us to have fun while still being healthy

AM: Outside of the holidays how do you stay healthy from favorite meals, workouts, etc that you do?

AS: I love cooking at home and with my kids helping me. I think by making our own meals, we’re more aware of what we’re eating. Our go-to favorites are shrimp and veggie kabobs that my kids and I prep and my husband grills. For workouts, nothing beats a long run with good music and it’s a great way to explore neighborhoods or cities if I’m traveling.
 
AM: How did the partnership with Arm & Hammer Spinbrush come about and why are they a perfect stocking stuffer?

AS: I’m a big fan of Arm & Hammer products and believe in having a strong and confident smile so when Arm & Hammer approached me about working together to raise awareness of their Spinbrush and toothpaste, it was an organic fit as they’re products I already used and a daily routine my family and I are committed to. Plus, who doesn’t love a fresh toothbrush for the new year! It’s a great stocking stuffer and one that my kids look forward to each year.
 
AM: With the holidays, it's literally almost 6 weeks of so many activities - do you have any traditions and how will you be spending it?

AS: My family and I always disappear to the mountains for some time in the snow. We love being first on the chair lifts and last off the mountain before curling up by a fire. 
 
AM: What's your holiday style suggestion from what you would wear to a holiday brunch, holiday activities with your kids, Christmas and New Year’s Eve - do you have any go to staples?

AS: I love to have a sparkly top or shoes to be extra festive over the holidays. I also learned a great tip years ago which is to carry a handbag so one hand is always full, providing less opportunity to
graze the food at holiday parties.
 
AM: When the holidays are over, how will you bring some much needed zen and centering back into your life as you embark upon the new year?

AS: My family and I are creatures of habit so the first day of school is the first day we return to our normal routines and get back in the mode of school and work. The holidays always give us a great time to take a break so when the day comes, we’re ready to tackle life again in the new year and to make every day count.

PHOTOGRAPHY COURTESY | Food Network

In Beauty, Celebrity, Fashion, Fitness, Food, Dec 2016, Lifestyle, Magazine, Style, Womens Tags kodak, Allison Sweeney, Days of Our Lives, Samantha Brady, NBC, NBC's Biggest Loser, Biggest Loser, Hallmark, Murder She Baked, Food Network, Kid's Sweet Showdown, food, soap opera, actress, Soap Opera Queen, personal style, Sami, roles, holiday, gifting, family, activities, mountains, Arm & Hammer Spinbrush, zen, school, eating, healthy
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MILAN 2017 MENS FALL COLLECTION | ALBERTA FERRETTI

January 14, 2017

Remember when many of us were growing up, we used to have underwear that was for each day of the week. There was something about starting the day off in the right way! Yesterday in Milan, Alberta Ferretti included within its show, soft and cozy sweaters that let you promote your favorite day of the week. This is definitely in our sweet spot of luxe athleisure style. This capsule collection is called "Rainbow Week" which is for men and women. These cashmere-wool blend sweaters are not only the first capsule collection for the line and is available right now on the website which is a part of the growing trend of see now, buy now. You can see more the the Pre-Fall 17 collection here.

PHOTOGRAPHY COURTESY Alberta Feretti

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MILAN 2017 MEN'S FALL COLLECTION | PORTS 1961

January 13, 2017

FW17 collections have begun and will continue throughout the next few weeks. Ports 1961 presents a line that is perfect for athleisure, jetsetting and just running errands to keep it easy. You can see more from the Ports 1961 collection here.

PHOTO CREDIT Giovanni Giannoni

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PROJECT RUNWAY JUNIOR X BUTTER LONDON | EPISODE 4

January 13, 2017

Earlier this week as we were attending a number of market meetings and previews, we happened to walk by Macy's in Herald Square which had Fitbit as the sponsor of a number of windows on the Broadway side of their building. In last night's episode, Fitbit was the focus of the challenge by looking at what a "Girl on the Go" needs. The challenge was to create a look that worked well from day to night. Of course, they would be accessorized with new products from the tracking accessory company.

As always the beauty sponsor for this season of Lifetime's Project Runway is Butter London. Check out what was used for this look!

PHOTOGRAPHY CREDIT | Project Runway Junior

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