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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
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ATHLEISURE LIST | HOT BONES

June 18, 2024

When you're in Detroit, head to HOT BONES which opened December 2023. HOT BONES' speaks to:

• Hot yoga and pilates classes which range from 85-100F, using an advanced infrared heating system, that heats the body from the inside. They believe that their community deserves the benefit of both modalities without multuple memberships. For Pilates, they offer HIIT Pilates and a Sculpt Pilates class, For Yoga, they have Sculpt Yoga (with weights), Power Yoga, Slow Flow Yoga, and Restorative Yoga.

• Hot bone broth is made and sold in small batches of beef and chicken bone broth made from organic bones that simmer for 48 hours.

• Hot architectural bones, as the studio is located in an adaptive reuse building with beautiful historic architectural bones.

• Hot Bones, believes that every person, despite ethnicity, body type, and socio-economic background, is made from the same bones.

For centuries, bone broth has been a foundation for health, immunity and healing in most cultures — ramen, pho, matzo ball soup, brodo, and chicken noodle soup to name a few. Bone broth is beneficial for:

• Recovery and athletic performance: Post-workout recovery that replenishes essential nutrients and promotes muscle repair and growth.

• Joint and bone strength: Collagen to strengthen bones, reduce joint pain, and improve mobility.

• Electrolytes & other nutrients: Nutritional powerhouse, containing essential vitamins, minerals, and amino acids such as glycine and proline to support a healthy immune system and overall well-being.

• Detoxification and immunity boost: Rich nutrients boost the immune system, assisting the body in fighting off illnesses and infections.

• Improved sleep: Amino acid glycine has a calming effect on the body to improve sleep quality.

• Social connection: Opportunity to connect with friends after class when endorphins are released to reduce stress and improve mood. Before and after classes, people often meet in the lobby or outdoor patio to connect while sipping on a cup of bone broth. The studio is thoughtfully designed to feel like an extension of a curated home and has a collection of print publications from the local magazine store.

While at the studio, enjoy all necessary equipment, including mats, towels, weights, resistance brands, and balls at no cost for each guest.

HOT BONES

2895 E Grand Blvd,

Detroit MI 48202

hotbonesdetroit.com

IG @hotbonesdetroit

PHOTO CREDIT | Christina Stoever

Read the MAY ISSUE #102 of Athleisure Mag and see ATHLEISURE LIST | Hot Bones in mag.

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In AM, Athleisure List, Fitness, Wellness, Wellness Editor Picks, Travel, Food Tags HIIT Pilates, HOT BONES, Detroit, Athleisure List, Hot Yoga, Studio, Fitness, Wellness, Power Yoga, Slow Flow Yoga, Restorative Yoga, Hot Bone Broth, Bone Broth
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PUSHING NEW LIMITS | JENNA WILLIS

May 29, 2024

Focusing on our health is multi-layered as it's about working out, nutrition, recovering our body, and wellness. By combining these elements together you're on the track to creating a 360 approach to doing what is best for your body.

We caught up with Jenna Willis who is know for her celebrity clientele that includes Liza Koshy (Boo! A Madea Halloween, Transformers: Rise of the Beast, Good Burger 2), Lala Kent (Vanderpump Rules, The Valley, MAY ISSUE #29 cover in 2018) and Camila Cabello. We've gotten to know her through seeing her on Vanderpump Rules as well as on her Instagram.

We wanted to find out how she became a celeb trainer, the impact of fitness on her life, her approach to working with clients, how we can approach our fitness goals, and her upcoming projects.

ATHLEISURE MAG: We’re so excited to talk with you as the first time we became aware of you was when we had Lala Kent as the cover and we shot with her. In her interview we were asking about her physique and how she got to looking so amazing and she was like, “oh my God, Jenna Willis!”

JENNA WILLIS: Oh that’s so nice - so thank you! Truly and it makes me so happy.

I was literally with Lala today training with her as we’re now in her 2nd pregnancy now and we’ve gotta keep her body on track to snap back the day after!

AM: She always looks great and you also have other clients that I’m a fan of like Liza Koshy and I know our readers will love learning more about you and your fitness approach!

When was the moment that you fell in love with fitness?

JW: Wow, you know it’s one of those things where you look back and it all makes sense. But when you’re in it, you don’t realize how impactful it is and how it has pretty much supported me my entire life! I started off doing Tiny Tots Gymnastics when I was 3 years old. So fitness – what’s interesting to me is that fitness is fun! A lot of people forget that. My true ah ha moment, I have actually had 2. I transferred colleges and I went to a school in NY called Wagner College where I was actually the tiniest Division I volleyball player in the nation so I was playing volleyball for this school. I always knew I wanted to move to LA to pursue acting because that was my dream. I was literally like going to my parents saying that I was up and moving and going to LA. They were like, “cool, good luck!” But they also added that I could do that or I could transfer and study whatever I wanted and graduate. So at the age of 19, I packed up a bag, moved across the country with 6 girls that I had never met before – this was back in the day! I was on a call with the girl in LA and she was like, “do you want to move into this house with us for the summer?” I was like sure. I show up and girl, we were sharing a bed for the summer and we had never met in my life – to this day, she is one of my best friends!

AM: Wow!

JW: The point of the story is that I moved to LA, I didn’t know what a sesh is like a Surf Sesh – all of these terms. All of these boys and all of this lifestyle stuff. I was like, I’m just going to live and enjoy extracurricular activities like Beer Pong right? About 5 months in to doing that, this was the first time in my life that I was not exercising. In the middle of a sorority meeting, I was laid out with a panic attack and it was the first time in my life that I had realized that fitness literally saves me. That was the first realization. I think that because it had always been part of my life because I always played sports, I played volleyball in college, and I never realized how impactful it truly was until that moment.

The second time, it was 2015 and I was actually on Vanderpump Rules at that time and I was also on a TV show called, The People v. O.J. Simpson: American Crime Story - which was one of the best years of my life and then quickly went to one of the hardest years of my life. I stepped away from Vanderpump Rules, I was engaged to someone for 8 years and then we broke up and that ended, and then my management at the time left the industry and I just felt that I was left with nothing! My fiancé and I had broken up, I was no longer on Vanderpump Rules, and my acting career had not gone the way that I thought it would after booking the OJ series and I went into a very bad situational depression and my anxiety was through the roof and I summoned up the energy to get to the gym one day. I told myself that enough was enough. I go to the gym and I quickly realized that one of the few times out of my day that I felt present, I felt alive and felt good – that was how I became a trainer.

AM: That’s what I was going to ask you, how did you know that this was going to be your career because working out for yourself and knowing what to do for your body is so different than having clients and doing this for them.

JW: Yeah, I mean, honestly you can’t make this shit up! I was going to the gym and I knew I was feeling better. I got a call one day and a friend of a friend from college said, “hey, we need a fitness model for this job.” I thought, I’m not a model, but sure!

AM: I’m not a model, but I am today haha!

JW: This fun day of shooting and doing fitness stuff made me think, “wow, this is really cool!” So I'm going to the gym, I’m starting to workout and I’m feeling better, I’m doing this fitness modeling thing. I’m at the gym one day and I’m working out. Mind you, I’ve been let go from Villa Blanca which is how I ended up on Vanderpump Rules. They were like, “Jenna, you haven’t made a shift in a month.” It was a dream for me to not ever have to go back to a restaurant again and I mean that in the most kindest way, but it was a goal that I had set for myself to try something new in life and to pursue my dream of acting.

I’m at the gym working out and a girl comes up to me and says, “oh my gosh, that move! Do you work here?” I told her no, but that this is how you do it. I kid you not, the next day I go to the gym, I’m on the cable machine, I’ll never forget it doing some chest on my massive non-existent boobs and another girl comes up and says, “woah, you’re really strong, do you work here?” I told her no, but this is what you do. Next day, at the gym, doing something for my butt of course, and a girl comes up and says, “I have really been trying to target the glutes” – she didn’t know what to call it, but I call it the Booty Dimples. Right like that little side part that we all want to focus on and I was hitting that real hard and she was like, “my gosh that move! Do you work here?” I’m not kidding, I looked at her and I said, “yes, I do!” I was like how can I help you? Then I helped her and I let her know that I didn’t really work there, but I went home and I was 30 at this point and I was like, if I have ever gotten a message in my life, this is it!

I went online and figured out the certification that I needed to get and which one I was going to do. I completed my certification in 2 months and it was a goal of mine to hit the ground running in 2017 and I got certified as a trainer and in CPR First Aid and I hit the ground running.

It changed my life! Yet again, fitness changed my life on a whole other level. I will tell you 1 thing. When I was 9 years old, I went to see a musical, The Newsies and I was sitting in the audience and I had this feeling of euphoria and that’s when I knew I wanted to be an actor because I wanted to give people the same thing I feel right now for the rest of my life. I get to do that now with training. I get to make people feel amazing. So you put the dots together and you get this path together! Now, there’s a lot of road there and there’s going to be a lot of bumps on that path.

AM: Oh yeah!

JW: It makes sense.

AM: It will be a mix in terms of result and what happens along the way. So it’s amazing that you found it and made it make sense.

JW: It’s been really cool and what I will say is when I made that decision from being on Vanderpump and being in that world some what – all of the girls got very excited. Lala was literally like, start training me.

AM: You were just on an episode the other week of the current season.

JW: Yeah! So that’s so cool, well it’s full circle as I get to go back and I can train them on the show. It’s so cool!

AM: It’s amazing, you have trained her, Camila Cabello, Liza – you have has so many amazing people. How important is that client to trainer relationship? What are you looking for when it comes to deciding to train someone as a client?

JW: You know what’s funny? It’s such an intimate relationship to train someone. What someone looks for in me is what I am also looking for in them. Which is a partnership and the ability to go through thick and thin together as well as the high and lows with one another – there will be both. I am definitely a supporter kind of trainer. We’re going to laugh in our sessions and you’re as sure as shit going to feel the burn and hate me a little bit. But the session will be over and you’ll be like, wow that went fast! I think that that’s what a client looks for. You’re hanging out in very strange circumstances and in those circumstances, you’re going to feel the burn, you’ll hate me a little, but then you will love me because you walk away feeling amazing.

AM: How would you describe your fitness method?

JW: My whole thing is that I have always been the weird kid and my thing is that we should embrace the awkward of fitness. I grew up an athlete, I have 3 older brothers, I had to be an athlete, I had to defend myself. My whole philosophy is to make fitness tangible and fun and something that can be done anywhere and anytime truly. People get so caught up in the major overhaul of life and what I like doing is to make it part of life.

AM: So for those just starting this journey, what would be the focus that they should be looking at or maybe beyond the goal of what it is that they want to do?

JW: Totally, there’s a few things that I recommend right off the bat. Start walking! It sounds so simple, but it makes such a difference. Once you create a routine of just getting up and walking outside, you’re creating that window to move - you release those endorphins and serotonin to move. You’re awake and your body doesn’t feel as tight. When you realize that your body is moving and that you’re getting that energy, you’re more motivated to want to take it to that next step. I always say the 5 mins rule. Sometimes, you just need to get to the gym. You show up, you get to that treadmill for 5 mins and you can leave. It’s all about creating a habit or a routine.

Another thing that I like to do for someone who is just getting started is a calendar program. Look at your calendar for the week and the meetings that you have to go to – those things that you cannot move and schedule 20 mins in between whether that’s in the morning, your lunchbreak, or right after work. Because when you build it into your schedule, it doesn’t feel overwhelming.

AM: Makes sense as you literally see it in your calendar and you feel horrible clicking it off of Google calendar.

JW: That’s exactly right – it’s accountability!

The other thing that I love is just to find something that you enjoy! You know, some people feel that fitness has to be in the gym and lifting weights, I do it and I live for it. But not every person wants to do that. Maybe it’s that weekly dance class – it’s that one commitment that doesn’t feel overwhelming and that it’s social.

AM: How do you approach those that do have a specific goal that they’re looking to achieve in their workouts? Maybe it’s a wedding, an anniversary, reunions, etc? They’re looking at a set time and a set place where that goal is able to actualized.

JW: So that’s when I get a little more intense. If someone has a very specific goal, we talk about what that is, we look at the timeframe, and we break it down to what will truly heed results in that length of time. I am talking about a meal plan and a workout plan. Everybody is different. It also depends on the timeframe that we have.

AM: How important is the nutrition and recovery plan. What are all the things that people should be thinking about when it comes to a workout session on a given day and over time?

JW: Wellness. Truly and when I say wellness, I mean mind, body, spirit, and soul – all of that. I think that the goal for me with any of my clients is to create a program that is sustainable and enjoyable because if it doesn’t have those aspects, it won’t continue. I never want to feel like I am having to overhaul someone’s life. That’s not fun. It’s picking small goals that heed big change. Little things like the way that you eat your meals makes such a difference. People don’t realize that you start with your veggies – it creates a block so that you don’t get that glucose spike and it prevents having those crashes in the afternoon. Then you move to your fats and your proteins and you finish with your complex cards. It’s little tips and tricks that make a huge difference. All of a sudden, you’re not eating as many of those snacks or craving those foods because you are satiating your body in other ways.

AM: How can we make sure that you’re establishing achievable goals as you’ve been talking about? Because I also have those friends who feel they have a goal and a plan, but in life, what they’re going for would not be able to happen whether the goal is off or the time allowed doesn’t make sense.

JW: Exactly, this is my philosophy. Anything that seems too good to be true, it probably is. And anything that comes so easy, goes easy. I truly believe that. A healthy amount is a pound a week and that’s an aggressive weight loss plan. If you are doing that, you are doing incredible. Anything over that, you’re kind of traumatizing the body to some degree and I hate to say that and to use those words.

AM: Well, it’s shocking the body.

JW: When people are leaning into taking things or doing things where this aggressive weight loss is happening, you can be losing muscle mass, you’re stressing your hunger, and how are you supplementing that to then create longevity?

I’m not just promoting myself so even if it’s not you working with me, maybe you are doing Pilates – you’re allowing your body to be supported and to create a strength for itself during that process. When you do go off of it, you’re still in a healthy mindset that will still support your mind and body.

AM: For those that may not be able to work with your 1:1. Tell us about Don’t Sweat It Alone! I love that everything in your world is so bright and approachable as there are a number of methods or trainers that sometimes have a very different look to their site and their approach and for some people that can be a bit too much for them.

JW: Yesss! Thank you for saying that and I really do appreciate that!

Just going back for a moment on what we were talking about before, if you’re just starting out – you may want to consider breaking up your workout. For some people that only have 20mins like a lot of my clients are working moms. That’s a busy job and 20mins is better than no minutes. If you’re waiting to have that block of an hour, you may tell yourself you don’t have it today, but you will do it tomorrow, and then it just keeps happening and ultimately, you never worked out. Give yourself some grace and set that timer for 20mins, that’s time you put in for yourself, you nourished your body and gave it what it needed.

AM: I agree even for myself, I prefer to workout at 8am and be done by 9am, but then I may have a day of meetings, editor appointments, interviews, creative, etc – I know I will catch up with it again later in the day, and won’t let the day go on without it. But it can be tough as sometimes things start moving.

JW: I love that! That’s how I operate it and not everyday will go the way you want it to. Sometimes schedules are crazy and that is ok!

AM: You do the best you can, my newest component has been meditation as I have found that just as necessary as working out my body. I am not someone who likes to sit for a second in silence, but when I am in the meditation groove that follows after my workout, I can do it.

JW: You’re inspiring me – like meditation and affirmations is part of every morning of mine, but I would say that meditation is the one that I struggle with the most. So you're inspiring me right now so we're always a work in progress.

AM: You have to find what works for you. I use Hyperice’s Core App and the fact that they break down the sessions to whether you’re feeling anxious, whether you want to be moved by music, or to have guided meditations, I have the group of instructors that I enjoy listening to and if I’m pushed for time I can find the one that is where I am at mentally within the time frame that I have to give.

JW: Do you ever do the nose breathing thing?

AM: Yes! I love Breathwrk App!

JW: Oh my gosh! It’s so good and if I’m having a crazy day, there are some days that you’re just not here! If I do that one technique, it’s like, “hey, I’m back!”

My Don’t Sweat It Alone, what’s really beautiful is that the only blessing in COVID that I experienced is that it gave me the ability to reach anyone all over the world. So what I do is that you don’t sweat it alone. I offer online programming, personalized month-to-month plans, and meal plans to anyone in the world. I’m also certified as a life coach as well through Jay Shetty, do you know him?

AM: Yeah!

JW: So, that’s a buddy of mine. I also do live check-ins as well. So you can be anywhere in the world and still have access to me. I call it the Power Hour and a member can sign on during that time and we set goals for the week, we talk about SHREDS – how’s your Sleep, how’s your Hunger, your Rest, your Energy, and your Digestion? We go over everything and go live every Monday and Friday with my HIIT workouts.

AM: I like that SHREDS thing and I’m all about gut health.

JW: It’s so important!

AM: During the pandemic, I also took time to really focus on my sleep and to change some things in that area as well. I feel it’s way more optimized then it was before. I still have moments that aren’t great, but it’s so much better than what it was before.

JW: I love that!

AM: Are there any retreats that you have coming up?

JW: Yes!!! Oh my gosh! Thank you for asking me! I’m a work horse.

AM: Same!

JW: Girl, of course you are! Look at what you’re doing. Teach me your ways!

I did my first retreat and because I’m a work horse, I had such a hard time stepping away truly. So I thought how could I step into my work while also exploring the world to do what I love? I got an opportunity last year to partner with a friend of mine and we did a wellness retreat in Bali. We called it Balanced to Bali and it was amazing! It was 6 nights/7 days, there were workouts every single day, yoga, meditation, it was so incredible and then I traveled before and after. It was such a hit, so euphoric, and so beautiful. I just announced Elevated in El Salvador 5 nights/6 days in El Salvador Dec 22nd – Dec 27th. It’s on the black sands of El Zonte. I am so excited. I have always wanted to explore Central America and to get down there that way. I can’t wait. I have been looking for a place and there is a beautiful and quaint resort right there on the ocean there will be yoga every single day and sound baths!

AM: The retreat seems amazing!

Obviously this can be different for everyone, but what are power and energy foods that when we’re running around and don’t want to snack idly and we want to put nutrients in our bodies intentionally – what are things that you suggest that we should have?

JW: Oh, I love this! Anything that supports the system more than process foods. I know that that is a very vague answer. But I can share some of my personal favorites – roasted chickpeas.

AM: We're such a fan of them!

JW: I love them – they’re just natural from the Earth, it’s a true whole food ingredient – it has the good fats, some carbs, great fiber – talk about what’s great for our digestive system! So, many great things, in one food! Another one that I enjoy and not everyone eats beef but grass fed beef sticks is absolutely amazing. Hard Boiled Eggs! It’s one of the best snacks that you can have! Protein bars are great and they are a great alternative to a protein bar, but I always say, look at the ingredients in those protein bars because a lot of time there is a lot of fillers and processors in those bars that we don’t even realize. Raw trail mix – I geek out. Some people geek out on wine tastings and don’t get me wrong, I love that! But I geek out on creating my own trail mix!

AM: Oh that’s so smart! Because then you know exactly what’s in it.

JW: Almonds are great or even pistachios.

AM: I’m ok with pistachios. I’ve also been someone who loves customizing and personalizing a number of things from clothes, office supplies etc, and a number of my foods – never thought to extend it to trail mix!

JW: Oh my gosh put a little goji berry in there and a little dark chocolate!

AM: Love both of those too!

JW: You have to live a little bit here right? We don’t want anyone miserable – it’s about healthy choices 80% of the time!

AM: You also have resistance bands! I love and I think it’s so great. I always have a set in my luggage so no matter which bag I take with me, I have them with me when I’m traveling. Do you foresee expanding your brand into a workout line or more devices and gear?

JW: Girl, that’s the dream and we’re living in it. Yes, 100%. I have had some merch in the past. I have had requests to bring it back and I was so excited to bring these pink bands out with my slogan, Get Sweaty. I just like it because to be honest, I’m so inappropriate and I’m ok with who I am. Get Sweaty just means so many things and that’s why I love it so much! The dream is to come out with more products and I definitely have aspirations when it comes to that. Nothing that is locked in that I can share.

AM: I can so see it and how the brand lends itself to being able to hammock so many things.

Are there any projects that you’re able to share that you would like for our readers to know?

JW: Anyone who is looking for any kind of fit tips or workouts, I share those. I have more videos launching with PopSugar which I am very excited about, Fabletics is a great partnership of mine.

IG @msjennawillis

PHOTOGRAPHY CREDITS | JENNA WILLIS

Read the APR ISSUE #100 of Athleisure Mag and see PUSHING NEW LIMITS | Jenna Willis in mag.

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FORM, FUNCTION, & RECOVERY | LAGREE FITNESS + HYPERICE

May 22, 2024

We think that it's always a good idea to find the workout that speaks to you whether you do it at home, take it outside, to your favorite studio, or the gym! We've been enjoying our Micro by Lagree Fitness which allows us to do so many workouts to target our desired areas and we also love their Lagree On Demand where we have a number of options that we can do depending on what we're feeling.

We've had a few weeks to use it and defintiely enjoy using, but we always like to check in to see how we can optimize what we're doing. We previously interviewed the Founder and creator of Lagree Fitness, Sebastien Lagree. But we wanted to ask a few questions specifically about this machine to ensure that we're staying on target! So we sat down with the man himself to find out a bit more.

ATHLEISURE MAG: Why did you want to create the Micro and why is it great for home use?

SEBASTIEN LAGREE: In 2019, we were getting an overwhelming amount of inquiries for an at home machine but the Megaformer was simply too big to fit in most people's home, so I created the Micro to go and fit anywhere.

You can now do your favorite class or exercises on our micros from the comfort and safety of your home! You can also transport your micro anywhere and do a class anywhere you want!

AM: For those who have never worked out at Lagree Fitness and it's their first time having the Micro, are there any tips that you suggest that we should know so that we can be ready for our workouts?

SL: Yes, we have all the tips and tutorials available at www.lagreeod.com; the most important tip is to move slowly; Lagree is a slow speed and isokinetic method, so super slow and constant speed.

AM: Can you tell us about the springs on the machine and how we can optimize our workout by understanding how they work or in what combination they should be used in?

SL: Yes, the springs are the best source of tension for the body (better than a bungee or rubber tension; and far superior than weights).

The springs also allow you to quickly adjust the tension simply by positioning yourself differently, so either by sitting or standing further forward or back, you can lessen or augment the tension.

AM: Can you tell us about the accessories that can be used with the machine for our workouts?

SL: Of course, you can use our equipment on its own without the accessories. The accessories either add an element of safety, like the platform or carriage straps; or an accessory can allow you to perform new and additional movements like the long black cables that add hundreds of new exercises and variations.

You can perform well over 1,000 exercises on any of our machines.

AM: What are workouts that you suggest that we can do on this machine to target abs, arms, legs, and glutes? Please let us know the accessories that would be used in order to do those workouts.

SL: To target these muscles, you don't need any accessories, you can just use the machine on its own; however, the cables will allow you to target these muscles more efficiently.

AM: Tell us about Lagree on Demand and what are workout videos you suggest that we can use when we are on our Micro.

SL: Lagreeod.com is a new virtual platform that I created for both students and teachers, to make sure that they teach the method correctly (many studios will actually add their own technique to the method which is not good).

This platform demonstrates how each exercise must be performed and we also have almost 2,000 workouts already available on demand.

It is is the official source for everything Lagree.

AM: If there is a Micro video that includes an attachment/accessory that a user may not have, are you able to modify so that you can still do it?

SL: Sure, you can always modify on any of our models.

AM: Can you tell us about Seb's 6 week course as well as Michael's?

SL: Yes, the 6 week course is for people to get acquainted with the machine.

We are adding more 6 week courses and will also offer an 8, 10, and 12 week courses as well. These seems to be very popular.

AM: Is there anything that you would like to share that we haven't covered that we should know?

SL: Lagree is a live method, the method is evolving as the technology evolves. Watch out for our new digital line coming very soon.

IG @sebastien.lagree

@lagreefitness

PHOTOGRAPHY COURTESY | PG 39 + 40 Lagree Fitness

Having a great workout is essential but also making sure that your body has the tools it needs to engage in proper recovery is also an essential. We've been a long time fan of the suite of products by Hyperice that allow us to target desired areas on our body pre and post workout. We also love that with all of the options you can have a great stretching session. In addition, they also have included meditation which if great for a wellness needs. We have been a fan of using this to work on our breathwork and to also utilize practices that will allow us to reduce our anxieties and to give us the mental space that we need to navigate throughout our day.

We caught up with the Jim Huether, CEO at Hyperice to find out more about the brand, their products, and how we can implement them within our routines.

ATHLEISURE MAG: At Athleisure Mag, Hyperice's products have been our go-to when it comes to recovery post workouts. You have a number of devices that target various areas. When you're thinking of creating a new device or upgrading one that may already exist, what are the things that you think about when it comes to bringing them into your assortment?

JIM HUETHER: Hyperice’s mission is to help everyone on Earth move better. We make innovative products to help everyone from elite athletes, weekend warriors, executives who are always on the move, or the busy parent prevent injury, and increase longevity and overall performance in their day-to-day routine.

In the early stages of Hyperice, much of the focus was on elite athlete performance and had not yet spilled over to the everyday consumer. During that time, we listened to and worked closely with athletes and trainers to develop technology that can be utilized and trusted in the locker rooms or on the sidelines.

Today, as consumers are becoming more aware and in tune with their health, we are seeing Hyperice products becoming ingrained into everyday wellness routines. As a result, Hyperice prioritizes listening to our core consumers and partners to push our existing offerings to new heights and further use cases. We aim to broaden our portfolio to offer more products at varying price points, providing access to a broader consumer base for recovery technology, while prioritizing a premium experience with the latest innovation.

AM: Your devices target muscles in various ways whether it focuses on Percussion, Air Compression, Heat, Contrast, Vibration, and Ice Compression. Can you tell us why these methods work well for the body?

JH: Hyperice’s diverse product line promotes recovery in various ways, from percussion technology to air compression and contrast therapy. Each of these methods is beneficial in relieving muscle tension, improving circulation, reducing inflammation, optimizing blood flow, and speeding up muscle recovery. This also goes back to listening to athletes and trainers across multiple sports disciplines to see where the needs were, and how could we come in and provide a more premium experience with the same recovery modality.

AM: For those that are working out at home or do their post workout recovery there, what are 3 products from Hyperice that you suggest that we should have on hand?

JH: Normatec technology is great for those who have an at-home workout routine. The Normatec line features specialized products for different body parts including legs, hips, and arms, offering dynamic air compression while you relax on the couch. Normatec delivers dynamic air compression, which promotes increased blood flow and range of motion.

The Hypervolt, our line of percussive massage guns, is our most universally used technology. The device offers users the ability to work on sore or stiff muscles to help with pain sensitivity as well as enhanced mobility. This past year, we added a new heated head attachment, compatible with all of our Hypervolt models, that heats up to 120℉ (think of blending a Swedish Massage and hot stone into one massage experience). This brings a new element to the at-home massage gun experience that cannot be replicated.

Lastly, I’d recommend the Venom 2 Back. Back issues can creep up on anyone, especially as we age, and we know how debilitating back issues can be from a pain and mobility perspective. The Venom 2 Back is a heat and vibration wearable that offers nine different combinations of the two features while reaching temperatures of up to 130 degrees. Whether you are managing a stiff or sore lower back, or you make this a proactive part of your daily wellness routine to promote preventative care, the Venom 2 Back is a great tool.

AM: If we're traveling or even working out with friends, what should we add into our bag when we're on the go that you suggest?

JH: Hyperice’s Go line is specifically designed for easy use on the go. Venom Go, our revolutionary heat and vibration wearable is a compact device that provides spot treatment to loosen and relax muscles anywhere on the body. Its convenient size is especially useful when traveling. At only 1.5 pounds, Hypervolt Go 2 is another great tool to use for percussion massages on the go. The Normatec Go has become very popular with air travel, as they are designed to be worn on the calves (which are known as the “second heart” because they promote blood flow back upwards in the body).

AM: If someone has never used a Hyperice product such as the Hypervolt, Normatec, or Hypersphere, what would be your advice in using them so that they can get the most out of it?

JH: For those who are new to using Hyperice products, I recommend following the guided warmup, recovery, and maintenance routines available through the Hyperice app. The routines are professionally curated by the world’s best athletes, trainers, and physiotherapists who guide users through their exclusive routines and share personal tips. I’d also recommend that people look to find ways to integrate these into their daily routines in an effort to promote and enhance movement and overall wellness. Too often, we associate “recovery” with the idea that something has happened, or an injury has taken place. Recovery should be a standard practice to help enhance longevity.

AM: We have enjoyed using the Core by Hyperice and love how it has actually helped us get into guided meditation/breath practice that was previously difficult to do. Why is it important to have this as part of your product offerings and can you talk a bit about its design?

JH: Core is designed to help individuals develop consistent meditation and mindfulness habits. Mindfulness is a foundational part of elite performance and is essential for a holistic approach to wellness.

AM: There are a number of options for practices that one can engage in when using the Core by Hyperice. How do you go about deciding what experts are available on the app for this?

JH: Similar to the guided warmups, cool-downs, and maintenance routines in the Hyperice app, where we worked with the best trainers and practitioners to develop routines and protocols for almost any wellness lifestyle or fitness modality, the Core app features such of the brightest minds in the mindfulness space to deliver a premium experience to the users. In some cases, there has been cross-over from our athletes, such as Naomi Osaka, as well as collaborations with other notable names, such as Chris Hemsworth, another outspoken proponent of meditation.

AM: What should we keep an eye out for from Hyperice as we continue to navigate 2024?

JH: Hyperice continues to push the limits on innovation and how people can find ways to improve or enhance their approach to or adoption of wellness technology. We will continue to provide innovative technology and best-in-class resources so individuals can align the products to meet their needs and lifestyles.

IG @hyperice

PHOTOGRAPHY CREDITS | PG 43 + 44 Hyperice

Read the APR ISSUE #100 of Athleisure Mag and see FORM, FUNCTION, & RECOVERY | Lagree Fitness + Hyperice in mag.

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In AM, Apr 2024, Fitness, Athletes, Sports Tags Hyperice, Lagree Fitness, Sebastien Lagree, Naomi Osaka, Chris Hemsworth, Core App, Core by Hyperice, Hypersphere, Hypervolt Go 2, Normatec Go, Hypervolt, Normatec, Venom 2 Back, HypervoltPercussion, Air Compression, Heat, Contrast, Vibration, Ice Compression, Jim Huether, LagreeOD, Micro by Lagree Fitness, Lagree on Demand, Megaformer
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FINDING MAGIC AND FREEDOM | BROOKE BURKE

April 29, 2024

When we first met actress, host, fitness/wellness entrepreneur, and author Brooke Burke, it was back in our collegiate days as we watched her take us to an array of locale's on E!'s Wild On! From there, she continued to stay on our screens whether it was Dancing with the Stars, hosting Miss America pageants, seeing her on copious Skechers commercials and always adding that element of fitness and lifestyle to everything she touches!

We wanted to find out about how Brooke got into the industry, how she created her opportunities that began to structure what the Brooke Burke brands means, current projects she's involved in, the importance of fitness and wellness, her upcoming wedding, and more!

ATHLEISURE MAG: Hello! How are you!

BROOKE BURKE: I’m home in Malibu and it’s my day off and I’m so excited to be able to talk to you!

AM: Of course! Well before we talk about your phenomenal career, did you think that it would always involve being a model, being a TV host, acting, being in fitness, and an author?

BB: You know, to be honest, I studied Broadcast Journalism in Business Advertising and I always thought that I would be a business woman. I accidently got into the business, but I always had a love affair with fitness and wellness. I didn’t grow up with that sort of guidance, I think that I took a big pivot after high school mostly because of the industry. Then I had an opportunity to work with some of the most brilliant wellness instructors and to make a business out of it 10 years ago because I wanted to show people how to live longer and stronger and to take better care of themselves as well as to be able to do it all over the world – whether you’re traveling, a busy mom, or you don’t have time, and even if you don’t like fitness! Just find a way to be able to get it done without excuses and to create energy – it’s so much more than a fitness app. I mean Brooke Bourke Body started as a fitness app, but now it is an intentional wellness space, it’s about community, and energy, and mindset – it just feels really good – I love this space, maybe more than I love the entertainment business?

AM: Well, when I first became aware of who you were, I was in college and I was a fan of E!’s Wild On!

BB: Oh those were the days!

AM: Oh yeah! I remember looking at it and I thought, I don’t think at that time, that there was anything even like that in terms of format, blending travel, food, culture, and nightlife.

BB: Oh my gosh! See, I will always be that travel girl to some people! It really was the greatest time of my life – that was reality TV before reality TV!

AM: Exactly!

BB: I mean, it was so guerilla, it was like me and a young crew! We all had a zest for life. We just went around the world, traveled like locals, had the best time, and did things that you could never do today!

AM: Yup!

BB: It was really an amazing gig and I have done some pretty cool things in my career, but that one, I’d love to be able to reboot that show and I’d like to get back out there on the road!

AM: Yes!

BB: Yes and I want to do it again! I meet people like you all over the world that are like, “I took that vacation because I saw you do it. I explored the world through your eyes.” And that, that feels so good and I feel that that connected me to so many different cultures, different types of people, and my mom – from my mom to my daughter, who doesn’t love to explore the world? It’s the greatest education that I have ever had!

AM: What drew you, because clearly before the show started, you didn’t realize that it would have all of these elements to it. What drew you to that to be part of that experience?

BB: To be honest with you, I had no idea what I was getting myself into. Nor would I have probably signed up to jump off of planes and to sign rockets or to swim with sharks or whatnot! I have always had an adventurous appetite or an adrenaline junkie if you will! But I also was so naïve and growing up in Tucson, Arizona to grow up and have the privilege to just see the world. I just believed in taking chances and I was never a young girl and hopefully I’m raising my children the same way, I wasn’t going to leave here wondering what if! I had no idea what to expect and it was crazy, absolutely bananas! I would do it again and again and again! It was an adventure and I made friends around the world. I would tell everyone that to travel is to live! Take that adventure and just expand and open your mind!

AM: What do you love about hosting? You have hosted shows from so many different types of verticals whether it was Rock Star, She’s Got the Look, Dancing with the Stars, or Miss America? What do you love about being that central force in those particular shows as a host?

BB: I think that I have always done scary things! But I also love live energy, I love people, I love connection, I love the energy of a live audience! I’ve learned now as a more seasoned host, I like when things go wrong, I like when things go right, I like spontaneity, I like uncertainty, there’s just something about being in front of a live audience that just ignites me and I think that that’s why I work in the wellness space, I teach classes with live audiences even in health and wellness, to guide, to teach, to connect, to connect the dots, to connect people. I get so much out of it and it’s really different in front of a live audience!

It's been a minute, but joining the Fool Us cast last season, I forgot how much fun it was to be on a stage! Las Vegas, live, and magic! There aren’t a lot of live shows anymore so I just forgot how much I love it because I’ve been in health and wellness as a space so passionately; more so, than in television. So I feel like I get the best of both worlds.

AM: Last month in our issue of Athleisure Mag, we interviewed Penn + Teller about a number of things, but also about Fool Us as well! What did you love about – in addition to it being live and interacting with people as you said, what drew you to be on this show?

BB: Oh, I love magic and genuinely! I feel like it’s a time where it’s a family show for a family viewing! It’s an opportunity where we need a little hope, we need a little uncertainty, it’s escapism. They’re incredible and iconic, it’s such an honor and a pleasure to share the stage with them! I feel like this was a show that was celebrating talent! Whether the magicians got the Fools trophy or not, they were also thrilled to be there and to have the opportunity to be part of something! I’m somebody, my daughter was on production with me, she was so frustrated because she wanted to know how every trick was being done – but a magician will never tell! I on the other hand didn’t want to know because it’s so much fun to wonder and to be surprised, or to cry and laugh!

AM: Before you were hosting DWTS, you won S7 with Derek Hough! What was it like being a competitor on that season and then also, how difficult was it to learn so many different dances from week to week?

BB: It was the hardest thing that I have ever done in my entire life including being a mother to 4 children! It was terrifying to be honest. I love music, I love rhythm, I love dance. I didn’t grow up a dancer. I think putting yourself out there and learning something new is awesome for your entire inner network, but it is also terrifying, unfamiliar, uncomfortable, then you’re being judged for it, then you’re performing live – like live live – not live to tape! At the time, it was 15M – 20M viewers! It was bananas and it was the hardest thing that I have ever done. It was also filled with so many life lessons about how to perform under pressure, about how not to overthink things, how to have faith in my body - there are actually a lot of lessons that I bring into my transformational work and retreats. How to trust your body, how to just let go and to know that what you have done is good enough and how to just show up and you know overthinking can be such a demon and it can be a bully until we learn how to quiet it down and that voice inside is really fear based!

But It’s just all fear. So learning how to quiet down all of that noise was the greatest life lesson! And then an amazing opportunity to let America see me not as a host, but a person, human, and out of my comfort zone. All of that stuff and it’s so important! We rarely get to do that in my business and you know, especially in live television, there’s just not a lot of time to play. It was just an awesome opportunity and I think that that gave me the opportunity to do so many other things. It was fun and it was such a great show!

AM: You’re focus on fitness and this whole wellness industry – we always like to ask our faves about the workouts that they do that we can incorporate into our routines to shake things up especially since we are heading into the Spring/Summer.

So what are 3 workouts that we could do for toned arms, legs, or abs?

BB: Good question! There are so many things that we could do at home and I’m a big believer in working out – sweating in a smart way because of time, life, ability, age, hormones – you name it! The reason why I started Brooke Burke Body is to teach people how to get it in whatever limited time that you have! I have a lot of target toning opportunities and of course specific opportunities that are really designed for all of the areas that women are complaining about – compound moves which means that we spend less time. I have a 4 Week Ab Attack, a 4 Week Booty Challenge, I’ve got 30 Mins or Less Body Weight Workouts where you don’t even need equipment! I also have Zoom classes every Fri. So wherever you are whether it’s a hotel, you’re busy and don’t have time to get to a class, you can’t afford that class! People from all over the world Zoom in and it’s really fun! Then we develop a community that’s real and it holds you accountable.

I would say get an app, get on YouTube, find free content, join my app that is free for the first week! It’s just find something that keeps you interested! We’ve got about a 3 month attention span and then most people either fall off because they are looking for a quick fix and they are bored. But for me, it’s about developing a sustainable lifestyle that is about energy and mobility. It’s about living longer, stronger and it’s just about a booty or a bikini body. We don’t even use those kinds of words anymore right? It’s all about building strength and we have a strong community and a strong commitment. It’s about building strength, functional fitness, intentional wellness, and protecting our body so that we can do all of the things that we want to do without injury.

I have great trainers also, it’s not just me and I celebrate them as I love variety! So there is a little bit of everything on there!

AM: That’s exciting!

BB: I really do love it and it’s so fun! And mostly, it’s because of the community which is what is really good about it!

AM: It’s also good for accountability!

BB: Of course! Fitness shouldn’t be isolated when it's 11:30 and your friend is asking where you are, sometimes you need a little love, you need a little nudge, we need to increase our self-care, we need a little love! Body confidence is key! We are in a very interesting time where it’s an amazing time to be a woman, I think! I’m raising 4 daughters, Scott has 2 children – I have 4. It’s about inner dialogue, it’s about body confidence, and really it’s about strength and coordination, and lowering our stress levels. You know, we’re hearing all of these things now and there’s so much science behind the value of lowering our stress levels. How are we going to do that? Better learn how to create adrenaline and dopamine and oxytocin – like when I’m stressed out, I workout. I can sweat myself into a new space in a moment right?

AM: Oh exactly!

BB: Of course and I hope you try it out and would love to have you – no pressure in our Zoom classes. I don’t know if that’s your thing?

AM: It’s nice to be able to learn something and just to see how it sits with you.

BB: You’re bringing up a really good point! The best piece of advice that I have been given and have realized as someone who is an advocate for women’s health, we have to be a detective of our own bodies. What works for me, may not work for you. That’s why I have different people and even in my retreats I say that if it’s not me that they are responding to try to find somebody else that you do respond to and find your community!

AM: Tell me more about your health and wellness retreats because it seems like you have quite a few coming up!

BB: I do! I love the work that I do! By the time this issue has dropped, I would have just finished Carefree Arizona at the CIVANA Wellness Resort & Spa, but I am doing another one there in the fall. I’ll do a couple of wellness events here in Malibu at the property at my home. That’s called Soul Creek Wellness, We’ve got Costa Rica a yoga retreat in 2025 and the nice thing about being organized about them is that you can fundshare, you can do a payment plan, and to find a way to afford these plans if they are meaningful to you. I get so much out of doing this work. I get more than I give. I connect with like minded women and men – they are invited as well. Beyond the workout, we are transforming our mind, we are doing deep work, meditation, journaling, rhythm, movement, energy - it’s really been a beautiful ride for me. I’ve had an incredible company called Yogando it means yoga in Italian. She’s my partner and she does retreats all over the world! We have a really great thing going and we brings the spirit, the soul, the energy, the experts, it’s been amazing! I really love this work!

What we put into our body is as important as how we train our body. How we speak to our body is as equally as important. So that’s why we have shifted from BB Body, to BB Body + Soul, and now it’s about energy and intentional wellness because they are all connected! Meditation, lowers your stress levels, it gives you clarity, the more you workout, the more you want to do. When you have a community, you're connected, and you're accountable! So all of those things for me as a woman is essential for wellness and I think that it goes beyond fitness and being a great patient, getting that physical, being mindful of your nutrition and whatever that means! Being part of a community, supporting one another. We did a deep dive into the Blue Zones in Costa Rica, we were out there and we will do it again in 2025.

I’m really excited about teaching people on how they can create their own Blue Zone wherever they are meaning you can do it at home. You can find your tribe, your community, you can fuel your body – mine is different then yours. I intermittent fast which is great for my body for recovery and for repair!

I’m a big believer in that! But I also eat and I eat for fuel, I eat for energy, I eat mostly plant-based, but I do also eat meat. I drink a tremendous amount of water! I try to keep it as natural, colorful, and as fresh as possible! I fill my body with fresh, bright, and colorful vegetables. I eat lean meats, great sauces, spice, things with flavor and really good fats. I believe in fuel, I believe in energy. Back to what I said before, being a detective of your own body and understanding what makes you tired, what makes you bloated, what makes you retain water, what makes your joints hurt, what makes you sleepy? We really have to learn and then of course, we have to correct. I’m always testing different things and I’m a bit of a biohacking geek as well. So I really increasing our NAD production, and doing things that really help to manipulate the system! I mean, I’m 52, so let’s go!

AM: I completely agree and sometimes I'm realizing that we may be in different like cycles as we navigate a month. So if I’m more stressed in those times of the month due to closing the issues or other things going on, I may not be able to eat the same types of things I could when I am in more of a normal situation.

BB: I think that it’s great that you tune into that. I think that the older that we get, we have an ability to know when we have to turn it up or to turn it down. And it’s about really learning how to listen to our body! I have a mindful carousel that is in the app that is just for meditation. Stretch and Recovery, Morning Mobility – you have to listen to your body and to create that energy! It might mean having to take a day off. There’s a lot of bootcamps out there and kick your ass programs, and a lot of quick fix diets where you will starve yourself – but then you put it all back on! I just don’t engage in that. For me, I want a healthy lifestyle that is sustainable and works for me so that is doable.

AM: And flexible like you said! What I can do Tues, I may not be able to do it on Wed for whatever that reason is!

BB: And that’s ok! I think that we have earned a little bit of grace! Tough love my friend!

AM: You are in the middle of preparing to get married! So congratulations!

BB: Thank you!

AM: How is it to navigate the planning process of that while also juggling all these other things that you are obviously already doing!

BB: Well, it's slow in planning – just starting with that honesty! We have 4 daughters that are excited about this wedding so we can’t phone it in! I want it to be spectacular, I want it to be about hope, I want people to be able to believe in the next chapter! I want people to believe that they can redesign their life and that they can love again! Even if it looks different, it feels different, it sounds different! I thought that I would never get married again and then I happened to meet the most wonderful man! I would probably say that I would never want to get married again, but I want to get married to him.

When you least expect it, love comes along. I was just able to receive it! We’re planning it, we’re all consumed with building our new home! We’re blending our families, work, and our life. So it’s coming up, but it’s not coming up quick enough!

AM: What are you the most excited about in terms of your wedding day?

BB: I think that celebrating love – knowing that his family is on board and we’re willing to raise each other and to do it with integrity and acceptance. It makes me a really proud mom and woman. Watching our children grow without any resistance in love which is very key and very challenging because I have been on both sides of that. Nobody ever thinks that they’re going to do it again, nobody ever thinks that they’re going to do it wrong, so to find a love like I have with Scott that has flow, it’s just a really nice flow – I feel really lucky, safe, and blessed and it’s sexy. It’s meaningful.

AM: How do you take time for yourself when you want to give those moments to yourself for peace and zen?

BB: Most of my me time sounds like a contrast because it’s shared with people. My wellness space and my yoga is kind of my temple. Yoga for me is not a workout or a practice, it is a total necessity. So I teach and I walk the talk. I meditate everyday, I get up early, I try to rise with the sun. This is a new thing for me. I am retraining my brand. I sleep when I’m sleepy that’s also a new thing for me. I’m really listening to my body and so my me time is maybe those extra 10 mins in the morning, it’s my Savasa yoga and I will carve out 10 mins for that. It’s time for me to quiet down so that I can actually hear my soul and my spirit. I spend a lot of time with sound baths and I get a lot out of that. I really do believe in sound frequency. I am in this space, so I have a lot of access to it and I create a lot of different offerings and it has changed my life. We’re hearing a lot more about it and I feel that when we hear the word mindfulness, people think that it’s all woo woo. I live in Malibu so you can only imagine. Just simply learning about doing nothing sometimes and learning how to slow down and how to listen to your body on most days, that is the gamechanger for me! I can teach people how to get into bikini shape all year long and that would be easy and boring. But what I hope I’m teaching is inspiring people to slow down and listen. We’re in a grind culture. You’re grinding and I’m grinding. Grind Culture – we need to navigate that. Meditation for me has been a big game changer.

It’s hard. I tell people that they have to meet meet themselves with a little bit of compassion and surrender. Meditation is different for everyone. I don’t feel like I need to sit down and just breathe, sometimes it’s a walking meditation, or a guided meditation, or a journey through music. I’m also a Breathwork Facilitator so I do a lot of different things to just slow down and to check in! Let’s just call it that! People put such high expectations on this concept to meditate. Just take a moment! Your meditation might look different than someone else’s and it’s good enough.

AM: That’s where I had to find out for myself and to be ok with a bit of trial and error, but if I can figure out the perfect shoe for my foot, I need to be able to find the perfect meditation that works for me!

BB: That’s right! Oh my God, I love that analogy! Just making it up on your own. 100%, we spend more time doing so many other things as opposed to checking in!

AM: So what do you want the Brooke Burke Legacy to be as you look back at all of the amazing things that you have contributed to the world?

BB: That’s such a hard question! Today is my son’s birthday, so today I am all gooey and emotional because he’s my baby and he’s 16 and he has 3 older sisters that worship this kid. He’s a football player and I have just watched him grind and grind so hard and he is everything that I respect and I am so lucky to be able to say that. So I guess, I feel like I'm just getting warmed up in my passion projects because I’m in my 50s and you’d think that I’d be winding down.

I feel so lucky to be doing something purposeful and I guess on a deeper space and I am so tapped into it today, I just want my children to know and they were raised in it that they are in a safe and loving space where they had freedom. Freedom for me is my thing. It's freedom to start over, it’s freedom to fuck up. It’s a loaded concept for me and I think that as women, we’re in this space as well. It’s freedom to be able to do whatever you want to do or not at all.

AM: Right and it’s a freedom to know that even if you mess it up, it’s ok.

BB: Totally! My daughter is taking a mandatory day off today, because I made her do it. I was like, you’re 16 years old, you’re going to take the time to do what 16 year olds do. I’m listening and learning!

IG @brookeburke

PHOTOGRAPHY CREDITS | Body By Brooke Burke

Read the MAR ISSUE #99 of Athleisure Mag and see FINDING MAGIC AND FREEDOM | Brooke Burke in mag.

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9LIST STORI3S | BROOKE BURKE

April 23, 2024

Read the MAR ISSUE #99 of Athleisure Mag and see 9LIST STORI3S | Brooke Burke in mag.

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ATHLEISURE LIST | JETSET PILATES

March 15, 2024

JETSET Pilates was founded by Tamara Galinsky in 2010 in Miami Beach and has grown to become an internationally recognized brand with a growing, loyal community devoted to the unique 50-minute modern Pilates workout that challenges body and mind.

This studio has 8 locations throughout South Florida - Coral Gables, Downtown Miami, Boca Raton, Fort Lauderdale, Brickell, South of Fifth neighborhood in Miami, Edgewater, and Sunset Harbour. There our 20 in-development studios include NYC (multiple locations), Tampa FL (multiple locations), North Miami, West Palm Beach FL, Orlando FL, and Melbourne Australia, to name a few!

JETSET's custom-made reformer is designed to elevate the pilates experiences. With a unique configuration of seven springs, each varying in weight, this reformer offers unparalleled versatility in resistance exercises. When working at the front, the springs seamlessly assist movements, providing support tailored to individual’s needs. Conversely, shifting to the back intensifies the challenge as the springs add resistance, ensuring a well-rounded and dynamic workout. The reformer's platforms and carriage are equipped with strategically placed leverage straps and pockets, enhancing stability and control throughout the session.

Their private sessions offer an exclusive 50-minute class, delivering a signature total body workout with the added benefit of personalized attention. With a dedicated instructor at your side, the session is entirely tailored to fit clients' unique needs and body, ensuringa workout that aligns seamlessly with goals. Private sessions are offered either in private pilates rooms as a single or duet (two clients) in select studios or in the main studio space.

JETSET's Arms and Abs class is a 50-minute session that zeroes in on sculpting the upper body, center core, and obliques. They're also rolling out more specialty classes such as Fundamentals and lower-body focused.

Pre/post-workout, they have cold water in eco-conscious packaging and pre/post-workout drinks such as Amino Lean. Some studios feature a selection of local juices available for purchase. You can also purchase JETSET Pilates apparel and accessories as well.

JETSET PILATES

110 Washington Ave

Miami Beach, FL 33137

For your nearest location or studios that are opening in your area, visit their website.

jetsetpilates.com

IG @jetsetpilates

PHOTOGRAPHY | JETSET Pilates

Read the FEB ISSUE #98 of Athleisure Mag and see ATHLEISURE LIST | JETSET Pilates in mag.

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63MIX ROUTIN3S | SEBASTIEN LAGREE

March 12, 2024

Read the FEB ISSUE #98 of Athleisure Mag and see 63MIX ROUTIN3S | Sebastien Lagree in mag.

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ATHLEISURE LIST | NOBU HOTEL LONDON PORTMAN SQUARE

February 17, 2024

Nobu Hotel London Portman Square has an amazing experience that you can enjoy that brings in all of the senses as we kick off the new year with Shiawase. This is a Japanese philosophy that celebrates happiness, contentment, peace and wellbeing. It is a feeling that is associated with fulfillment and accomplishments and entails actions of devoting oneself to pursuits of enjoyment.

Nobu Hotel London Portman Square embodies a guest experience that offers luxury, immersion-focused experiences and holistic practices, which is emphasized through the opportunity for guests to celebrate Shiawase. Each of these elements create a unique and fulfilling sense of wellbeing, personalised service, attention to detail, connection, mindfulness, and presence, which is reflected throughout the property's amenities and guest offerings to improve health, wellness, enjoyment and harmony.

Whether travelers are seeking a Winter escape after the busy holiday season or a little light and rejuvenation in the dark months, their Shiawase Overnight Stay Package offers the perfect two-night stay escape to reconnect and reboot the senses to feel more grounded and content as they enter 2024. Guests who book the package will have the opportunity to immerse into the Japanese culture and philosophy of Shiawase to celebrate wellbeing and happiness through an empowering Pilates class (this hotel is home to the world's first Nobu Pilates Reformer studio), a special Detox Bento Box created by Chef Michael that is paired with a range of Everleaf mocktails to enjoy at Nobu Restaurant.

The new Detox Bento Box at Nobu Restaurant combines high-energy ingredients that nourishes the body and combats common Winter deficiencies. Inside the box, guests will find a high-protein Sushi and Nigiri selection, a Dragon Fruit Ceviche, which is loaded with Vitamin C and prebiotic properties, as well as Vegetable Spicy Garlic Donburi, Grilled Chicken with Goma Dressing and Spinach Dry Miso. The box is also packed with antioxidants, miso which aids gut health, and sesame which supports digestion and bone health, whilst chili boosts immunity and promotes healthy skin. It is completed with a refreshing mix of seasonal berries with coconut and lime sorbet.

For those focused on Dry January, they have partnered with Everleaf, an award winning non-alcoholic aperitif, to bring a specially curated non-alcoholic cocktail menu to Nobu Bar and focus on wellness and renewal going into the new year.

NOBU HOTEL LONDON PORTMAN SQUARE

22 Portman Square,

London W1H

7BG, United Kingdom

london-portman.nobuhotels.com

IG @nobulondonportman

PHOTOGRAPHY | Nobu Hotel London Portman Square

Read the JAN ISSUE #97 of Athleisure Mag and see ATHLEISURE LIST | Nobu Hotel London Portman Square in mag.

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In AM, Food, Jan 2024, Wellness, Wellness Editor Picks, Travel, Fitness Tags Nobu, Nobu Hotel, Nobu Hotel London Portman Square, Japanese philosophy, Shiawase, Nobu Pilates Reformer studio, Nobu Restaurant, Shiawase Overnight Stay Package, Luxury, Nobu Bar
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9DRIP | SEBASTIEN LAGREE

January 14, 2024

Read the DEC ISSUE #97 of Athleisure Mag and see 9DRIP | Sebastien Lagree in mag.

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METHOD + DISCIPLINE | SEBASTIEN LAGREE

December 24, 2023

There are a number of workouts and studio fitness methods that we all talk about and have incorporated into our routines! Lagree Fitness is one of them and we had the chance to connect with the founder, Sebastien Lagree to talk more about the method, the equipment, and more.

ATHLEISURE MAG: In addition to creating your method, you also have the equipment as well. Can you tell us about the equipment that you offer and why one would use those as we are all looking at what we should add to our home gyms.

SEBASTIEN LAGREE: Sure. You cannot do my method unless you train on my equipment; I continuously evolve both and both are inseparable. First off, I design all my equipment around the user. I need to make sure it accommodates both small and large frame. Second, the equipment has to be intuitive which most fitness equipment are not. I've become extremely critical of fitness equipment and I can say that the majority of fitness machines are built very poorly. Fitness in general has gone downhill.

AM: In addition to your machines, you have a number of accessories that can be added to the equipment as well as to allow you to continue to workout in the method when you're not home. What are some of your favorites that we should know about?

SL: Correct, the accessories are necessary to perform more exercises and target specific muscles in the body. My favorite is the long black cable which adds hundreds of moves to the machine.

AM: You are available in studios across the country, can you tell us about your On Demand offerings?

SL: Correct, we have almost 600 studios worldwide and we do also offer classes on our virtual platform www.lagreeod.com. That platform is super convenient for those who don't have a studio nearby or for the students who want to make sure they have perfect form.

AM: For those that are new to the method, what are some tips that you suggest that we should keep in mind?

SL: Yes, when you do Lagree, try to move as slow and for as long as possible while maintaining perfect form. It sounds simple but it’s actually super challenging. Lagree is not a workout that you are going to master. There is no finish line.

AM: For those that are looking to get that Ken and Barbie physique? How can they go about it by doing your method?

SL: To achieve the K&B look, you need to do a muscular endurance workout which is exactly what Lagree does.

You need to keep your muscles under tension for a long long time. You also need to eat super clean.

AM: Are there upcoming events that you have coming up that you would like to share?

SL: Yes, we are hosting our first Lagree Summit in Vegas next year at MGM Hotel next year March 1st, 2nd and 3rd. This will be our first Lagree Trade Show.

AM: What's next for you and the method?

SL: A lot, I have many new designs and models that I am launching next year. I am adding electronics and eventually AI to my models. I also launched Lagree 2.0 this year and now I am working on Lagree 3.0

IG @sebastien.lagree

@lagreefitness

@lagreeondemand

PHOTO CREDITS | Sebastien Lagree

Read the NOV ISSUE #95 of Athleisure Mag and see METHOD + DISCIPLINE | Sebastian Lagree in mag.

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9LIST STORI3S | SEBASTIEN LAGREE

December 15, 2023

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FORCES OF NATURE | LAIRD HAMILTON & GABRIELLE REECE

November 28, 2023

We're excited for this month's cover as we have a powerhouse couple that is known for dominanting the beach and the water! We have Beach Volleyball great, Gabby Reece. We always enjoyed seeing her on a number of her Nike commercials, gracing the covers of Elle, and being in a number of shows appearing as herself. As someone who modeled, performed during her matches, is a TV personality, fitness/wellness expert and continues that passion of wellness with her podcasts, projects and is the Co-Founder with her husband Laird Hamilton with their brands that include Laird Superfood, Laird Apparel, and XPT (Extreme Performance Training).

Laird Hamilton is the ultimate waterman, pioneer in action sports (he is known for crossover board sports including being the co-inventor of tow-in-surfing, stand-up paddle boarding, and hydrofoil boarding) and big wave surfing legend! He is an inventor, author, stunt man (he performed the stunts in James Bond's Die Another Day in the opening sequence), model, producer, TV host, fitness and nutrition expert, and adrenaline junkie. His passion for wellness and nutrition, led him to him Co-Founding Laird Superfood.

Last fall, we talked with Gabby Reece and we knew then that we'd love to have her and Laird together to find out more about them, their businesses, their assortment, how they navigate their coupleship in business and their partnership.

ATHLEISURE MAG: It is so great to be able to chat with you guys! We had the pleasure of chatting with Gabby last fall and we were talking about power couples, so it’s great to have you both! As she knows, Athleisure Mag’s Co-Founders are also a couple so it’s good vibes all around.

GABBY REECE: Hello!

LAIRD HAMILTON: Well yeah, you know, mixing work and pleasure is always dangerous!

AM: It is always dangerous; it can definitely be tricky cocktail.

LH: It can be or it can be all natural!

AM: Well there are moments on each side depending on the moments we're caught in!

It’s exciting to be able to talk about Laird Superfood and the businesses that you both have together. I know that readers will be so excited as well. The last time I chatted with Gabby, we talked about her background and career. So to catch our readers up, when did you fall in love with surfing and what do you love about being an iconic waterman as you’re so talented?

LH: Well, I think that my relationship with the ocean and water happened very early. My mom had stories of me crawling towards water before I could walk. So I think that I was just drawn to water and I think that that’s pretty natural because we are water. So my kind of relationship with water started before I could remember and then my surfing, I think that I had my own board – I mean usually I had pieces of boards because in those days, there were no boards for kids. There were no boogie boards or anything like that. Usually, you got a piece of a broken board from an adult and then you made that your board! So, I always just thought in terms of swimming and surfing, that was what you did and that that was what everybody does. So if someone said, “I don’t swim,” when I was younger, I felt like saying that you don’t swim was like saying that you don’t walk.

AM: Right!

LH: Yeah, it’s like, “is there something wrong?” But yeah, it’s in my foundation.

AM: That’s amazing and what was the moment when you realized that you both wanted to launch these businesses together? How did it take place and how did you decide on who would do what?

GR: Well, in the case of Laird Superfood, well most of our businesses actually, were almost accidents. Laird Superfood was not on purpose. It was based on a drink that Laird was making in our kitchen and shared with his friends before they would train and go out in the water.

One of these friends would ask what’s in it and how much it was. One of our other friends who is the other Co-Founder, is a serial entrepreneur and he thought that if Laird benefits from it and he was feeling this, maybe we can create this for other people and so Laird Superfood was created in 2015 around the premise of Laird originally sharing something that was working for him.

LH: Yeah, and I think that our desire to have businesses had stemmed before that. I think that just being athletes and then I would kind of say, supporting other businesses as you evolve, I think that it is only natural that you would want to go into as I describe – being your own sponsor.

AM: Oh yeah!

LH: So once you build your brand to a certain level, it was like, “ok, we’ll go into business,” but like the businesses themselves came organically like Gabby said. It either came through a habit we had or some other practice that we were doing and that seemed the easiest given the authenticity. So, it was real authentic and it was not something that seemed like we were making something that was a departure from our philosophy and our beliefs which I think is really important because then everything becomes a lot easier because you’re not trying to learn how you’re going to support the business. You’re already naturally doing it.

GR: Our roles were almost an extension of how our everyday lives go. I think that we naturally have different strengths and things that we lean into and those showed up as well in the business. So on the business side, Laird is one of the gatekeepers and he is the creative and always curious and messing around with concoctions if you will.

LH: It’s like we built a house together and that can either get people to be in a deeper relationship or not be in one after depending on people’s roles. I think that it’s similar in that the businesses are similar to building a house. I’m all about the structure of it, how strong is it, where’s the drainage and Gabby’s into the aesthetics like in the situation of Laird Superfood, I’m about the function of the products. Gabby is about the flavor and the taste of it. She makes the house look pretty and taste good, it’s wonderful. I’m like, “ok, does it support me, does it do the thing and how does it all work?” Then there’s also some overlap, but that’s kind of the basis of our teamwork.

AM: Well I’m a huge fan of the Hydrate + Electrolyte Coconut Water packets and the Prebiotic Daily Greens. Those are my 2 favorites. I’m not a coffee drinker. How do you guys decide on the types of products that will be in the Laird Superfood assortment?

GR: Well, a lot of this was an extension. First of all, it’s always a commitment to the ingredients. So whatever it’s going to be – it’s going to focus on can we make this with a value, make it taste great, and still follow our guidelines for real ingredients. With something in the case of the Hydrate On the Go, and the greens they are good as there's a lot of gaps in people’s nutrition. We are huge advocates of being able to get everything from your food, that’s what we want from you. It’s pretty hard to do with the quality of our soil and hence, that’s the greens. Hydration is – a lot of times, things that are on the market are really loaded with sugars and things like that. So we thought, “ok, people are really looking for high quality hydration without a ton of added sugar. That made a lot of sense and that really stems from Laird’s deep relationship with drinking coconuts himself! He'd come in from surfing and literally cut a coconut down in Kawaii and hence, the freeze-dried coconut at the source and adding some of the minerals.

LH: And also the philosophy that the ratios in nature are perfect. When you start trying to play with those, I think that you run into trouble, so like Gabby said, I think that we implement the kind of values such as adding in whole food ingredients or food-based ingredients. Your body is more used to those things and so it’s not like, “what’s this foreign object?” It doesn’t have to pull away from and take away from your own body’s health in order to deal with it. I think that that’s one of the places in looking at areas where people are lacking in their diet. We’re looking at the convenience of it, how easy is it – you just put it in there and you drink it. We’re looking for areas in people’s lives where we can best benefit them so we look at their daily rituals. That’s the philosophy of the brand. It’s a daily ritual and you know that you’re going to have to hydrate, you know that you’re gonna at some point need some snacks. We’re going to make bars. I’m not a huge snacker myself, but people are gonna snack, so can we supply them with good things on a daily basis? Again, one of the values is if you’re doing something everyday, that you really wanna try to make that a good habit.

AM: Right.

LH: Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”

AM: It starts stacking.

LH: Yeah, there’s some stuff in there.

AM: As we’re in the fall and we’re looking towards the holiday, are there any products that are new that are going to be out?

GR: Well we have some incredible instant products –

LH: Ooo yes. So we make chai – we make Instant Chai, Instant Matcha –

GR: Pumpkin Spice –

LH: Pumpkin Spice will be the holiday –

GR: And then Peppermint Mocha.

LH: Peppermint Mocha, yes.

GR: We’ve got some grown men around here who swoon for that stuff, so the thing that I love about these products is that they’re seasonal and we want to honor that people really love these flavors and these traditions. Like it reminds them of the holidays, but we’re able to do it in a way that the ingredients are excellent and you don’t have to sacrifice that experience. So we have it in pumpkin, we have it in a lot of things.

LH: Multiple!

GR: We have it in instant products, a creamer, a bar, and our liquid creamer as well.

LH: We’re going hard after the pumpkin spice! I mean, it’s something that I really enjoy and I think that I may have eaten a few whole pumpkin pies during Thanksgiving over the years haha!

AM: What are your favorite foods that you like eating from your brand?

GR: Well for me personally, I’m not a matcha or a chai person, but our people who love matcha and chai – we have a high quality matcha and really great chai. But for me, I’m using obviously the coffees and creamers. I personally, go for the mocha, Laird is a turmeric guy.

“Because it’s a culmination over time. So a little bit of good over a long time is a lot of good! A little bit of bad over a long period of time is bad. I think that sometimes we think that it’s a little bit of bad so it’s not a problem because it’s a little bit, but then you’re like, “well yeah, a little bit all of the time can eventually accumulate.”
— Laird Hamilton

LH: Believe me, hers is not a coffee, it’s a hot chocolate that happens to have coffee in it, but you wouldn’t know it’s coffee in it.

GR: When we travel, we use our instant products. So, the instant latte, what’s great is that people who are now working in the office, all you have to do is add hot water. So, we have all of these incredible flavors and let’s say you’re on an airplane and you’re hungry, but you don’t want to eat that airplane food. It really curbs you.

LH: Yeah, the convenience of the powders, especially the instant products, makes it simple. You just get a cup of hot water. I’ll go into a lot of coffee shops where I know that I won’t be able to get a cup of really good coffee without just burying it in a bunch of sweeteners to cut how bad the coffee is. So, I’ll just get hot water and add that product to it. But the bars, the greens – Gabby is on the greens.

GR: I use the greens in the morning.

LH: All the time –

GR: I use the greens in the morning first thing. So, most of us are dehydrated in the morning because hopefully we have been sleeping for 8 hours. So, the way that I use the greens is that I put it in water first so that I can get that big glass of water which we need to do anyway. But because there’s no fillers in the greens and things like that and Laird mentioned the ingredients, your body does know what to do with it. I always feel like I’m on an empty stomach and I can just get everything in there.

LH: I like to use mine in a meal.

GR: Yeah, so, we’re opposite.

LH: Yeah, I like mine in a meal, because I’m already in digestive mode.

GR: Yeah.

LH: So, I’m going to digest and of course, the hydration products are always good after training, before training.

GR: That’s really important too for people to go to bed hydrated, especially women – hydrated. It’s hard on our hearts, literally to be dehydrated. The stress that it causes increases even more when we’re sleeping. It’s really important as a reminder in general however people want to be able to hydrate.

AM: Are there product categories that you don’t have now, but you are looking to add to the brand? Like if you had a wish me list?

LH: Well we’ve had, yeah, a list that we are considering like baked goods. It’s stuff that we have dabbled in before. So there are other areas that we are interested in. The truth is that we have a quite a few categories within what we have already to continue to develop. Because, you know, the greens, the bars, the creamers, the instant fuel products – there’s always another flavor too!

GR: And our coffees are excellent and also –

LH: Yeah!

GR: It’s been fortunate that that has been expanded so that we can add adaptogens and other nutrition into the coffee itself. So again, finding these little ways to sneak in the good stuff without compromising –

LH: We’re doing whole beans and ground. We’re already working on some samples for some instant coffees as well. We have the instant lattes, but we were also looking at the instant coffees as well just because of the convenience and I think that people really enjoy instant coffee because you get a faster absorption.

GR: Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.

AM: We can imagine. Tell me about XPT. We were looking at it in prep for this interview and there are so many things that are around that and you have an event coming up – your retreat. Our readers would be interested in hearing about this as well.

GR: So XPT is -

LH: Sort of another one of those –

GR: It’s an extension of what we were naturally already doing with our friends at our house. A very close friend of ours that we work with said, “you know, we have to figure out how to condense this and you can share it with people over periods of days.” So, XPT was born and the pillars are Breathe, Move, and Recover. We would also put in there “To Connect.” That’s the thing, you can be perfect, and move everyday all day, but if you’re not connecting with other human beings, it’s a real no go to your health and sense of fulfillment. So XPT, we have incredible people that we work with and people come and see us for 2½ days. We do pool training, breathing, all mobility, and all of those things.

LH: Heat and ice!

GR: Yes, heat and the ice.

But now, they’ll be opening up XPT sort of recovery centers so that people wherever they live, they’ve been curious about seeing the heat and ice and some mobility.

AM: That sounds fantastic! How do you guys do all of this while being partners, married, and having children?

LH: We still don’t know if we’re going to survive! Right now, we’re just holding on.

GR: Like yesterday, we had a bumpy day yesterday –

LH: I had a bumpy day!

GR: You could just feel – I mean it’s we, it’s collective. You can feel that you have so much going on that maybe in Laird’s case, he’d rather and not be away from his family, but he’d rather be surfing or out in nature and not be running around on a freeway. For people like Laird, that takes a real toll on him. So it’s just – you know what it is about any relationship? How does each person get to satisfy their own sort of mission and calling and then how do you bring that together? But also how do you go about putting your children first and simultaneously still have that conversation about what you need. It’s just a dance.

“Yeah. And we learned one thing from business for sure, which is to try to focus a little bit and to do a good job there. So, I would say that although we have all of these things that we really love, we’re also trying to offer and to educate our audience and to do a good job with what we have right now.”
— Gabby Reece

LH: Well, I think that, listen, we both have a certain work capacity so we have a certain volume of work that we’re capable of doing. When you take care of yourself, you eat well, and you train hard and you have good community and relationships and get along, you expand your capacity. So now, you can even handle more volume and then if you’re cutting out a lot of stuff that is unnecessary and you’re not putting in a lot of time –

GR: We say no. We say no a lot.

LH: Then if it’s not important to you, then you’re not concerning yourself with these things that would take up the volume. I think that that allows you to go in and to be more productive.

GR: Yeah.

LH: And then a lot of it is the quality of the the work too. I mean you could just take any one of these situations and put all of your focus in on it, but more isn’t always better right?

AM: Absolutely.

LH: It’s like having that high quality impact and then shifting to the next thing. I think that both Gabby and I by the nature of our careers have had to be very versatile and do a plethora of different things in order to survive. Then it almost becomes how you are. You know, you’re interests are such that you need that stimuli to keep you going and so in a way, for me, we wouldn’t be – we couldn’t not be doing it like this. This just seems natural and from the outside, you might be saying, “how do you do all of that stuff?” But you know, again it has to do with the fact that we have worked our way towards this. Gabby will say about our children, “that they’re such troopers and it’s amazing!” I go, “yeah, but it’s like we trooped them.” We took them and included them in the way that we have navigated our schedules and we’re the same way. We’ve been doing all of this stuff, flying around, we’ve been dealing with all of these things.

GR: We used to step on each other’s toes occasionally. And you’re always learning.

LH: Always.

GR: There are phases and chapters. So being adaptable and I also know that this is cliché, but it's about the best that you can in occasionally being able to get that distance so that you can appreciate either your life, or the problems that you’re solving, but also your partner and the fact that like on the days that it’s crazy, you go, “and everybody’s healthy!”

AM: Exactly!

GR: It’s just trying to constantly recalibrate and everybody talks about gratitude, but really to find ways to feel that and to experience it - it really makes everything easier!

LH: Yeah! And well getting sleep! Yeah – you know just pull it back for a second.

AM: Yup!

LH: Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.

AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!
LH:
Let’s eat good, sleep, workout and I mean get the foundation. Because that can really allow you to endure some stuff.

AM: It’s such an honor to be able to talk with both of you as we’ve been fans of yours for years and to hear how as a power couple you continue to inspire, fuel, and push the boundaries it’s been a great time hanging with you guys!

GR: Thank you so much!

LH: Absolutely and what do we say, Aloha!

IG @gabbyreece

@lairdhamilton

@lairdsuperfood

@xptlife

PHOTO CREDITS | FRONT COVER Philip Dixon | PG 16 - 33 Courtesy Laird Hamilton + Gabby Reece | PG 34 + BACK COVER Anne Menke |

Read the OCT ISSUE #94 of Athleisure Mag and see FORCES OF NATURE | Laird Hamilton + Gabby Reece in mag.

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In AM, Athletes, Oct 2023, Wellness, Wellness Editor Picks, Food, Fitness Tags Laird Hamilton, Gabby Reece, Fitness, Big Wave Surfer, Volleyball, Laird Superfood, XPT Life, Nike, James Bond, Die Another Day, Elle, Laird Apparel, Turmeric, Daily Greens, Creamer
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63MIX ROUTIN3S | LAIRD HAMILTON

November 14, 2023

Read the OCT ISSUE #94 of Athleisure Mag and see 63MIX ROUTIN3S | Laird Hamilton in mag.

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63MIX ROUTIN3S | CHUCK NORRIS

November 13, 2023

Read the OCT ISSUE #94 of Athleisure Mag and see 63MIX ROUTIN3S | Chuck Norris in mag.

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IN & OUT OF THE POOL | NATHAN ADRIAN

August 25, 2023

We are 1 year away from the Summer Olympic Games in Paris 2024! There is nothing like that time of year when we cheer for our favorite athletes as they make their dreams a reality! This month, we caught up with Nathan Adrian 8X Team USA Swimming Olympic Medalist (5G, 1S and 2B). We enjoyed seeing him in Beijing 2008, London 2012, and Rio 2016. We wanted to catch up with this freestyle swimmer to find out more about how he got into the sport, competing in it, his Olympic experience, safe sun that allows swimmers to enjoy being in the water without sacrificing their aesthetics, how he gives back to the sport, and how he continues to advocate for men's health.

ATHLEISURE MAG: When did you fall in love with the water?

NATHAN ADRIAN: Oh haha, you know, I think before I was even old enough to make memories to be honest. Some of my earliest earliest memories are my mom going and doing laps and I would just turtle on her back and just cruise around. It was something that was just always deeply engrained in all of us as a family. My sister is 8½ years older than me, my brother is 6 years older than me, so it’s something that I was born into and it wasn’t just something that us as a family picked up.

AM: That’s amazing!

When did you realize that freestyle was going to be something that you wanted to continue to do and excel in?

NA: Oh yeah, good question! So like, swimming overall – freestyle is what I gravitated towards and I had a really good situation and set of coaches that gave me what I needed at that particular time in my life and my development as an athlete. So when I was young, it was just fun times and it was all games, happy smiles and lots of energy. That transitioned into games and also, “hey, let’s set some goals and try to focus while we’re here. Let’s try to show up more,” and that kind of thing. Then, eventually, it was, this is my life and this is how I did it. I set goals, I worked really hard, and through that, that’s how I think that I fell in love with that process. It also me as an individual, looking back, swimming was the perfect thing for me. I had a lot of energy, it helped me focus and it also allowed me to set those big goals and then you set those little goals and if you’re good at it, you can set little goals for every month of practice, every week of practice and down to everyday of practice. If you achieve that, whether you achieve them or don’t achieve them, if you reflect and then you figure out how you can be better, that’s just like a little puzzle that you’re trying to optimize and to figure out how you can be the best athlete that you can be.

AM: So true!

Did you always dream about going to the Olympics?

NA: So that started when I was watching the 2000 Olympics. I was about 11 and then in 2004, I was trying to qualify for the Olympic Trials and I did not and then in 2008, I was like, “hey, I’m 19 and I know that it’s kind of young, but maybe I can do this if the stars align.

AM: We enjoyed watching you and to know that you have participated in the Olympic Games of Beijing, London, and Rio where you medaled as an individual as well as a team of where you swam along with Lochte, Phelps, Murphy, and all of these amazing people, what was it like to work with those people and those various teams?

NA: Oh that was awesome! I feel very very blessed. I really got to experience what I consider to be one of the highlights of Team USA dominance in the sport. You know, people who were around during the 70s and stuff, they would argue back pretty hard core, but that’s ok. This is what I would call the modern era of swimming let’s call it that. There were guys like Michael Phelps (28X Medalist 23G, 3S, 2B), there was Jason Lezak (8X Medalist 4G, 2S, 2B), Aaron Peirsol (7X Medalist 5G, 2S), Ian Crocker (5X Medalist 3G, 1S, 1B), Brendan Hansen (6X Medalist 3G, 1S, 2B) – oh my gosh, these guys had world records in each of their events and then in my 2008 team, I was with Dara Torres (12X Medalist 4G, 4S, 4B), Katie Hoff (3X Medalist 1S, 2B) at the peak of her game, I was with Natalie Coughlin (12X Medalist 3G, 4S, 5B) when she won. There were so many athletes for me to watch and learn from. It was absolutely incredible for me to be part of that and especially on that 2008 team, that was a transition for me from being a fan to actually doing it on that international stage. So I got to see my heroes and watch them, talk to them, hang out with them, and be a part of their team. As you move on from that, as with all things, you see the times that swimmers are going so fast as they are now. You take what they did and try to bring it in to what you’re doing and make it better!

AM: What were some of your favorite moments in competing or just being with them?

NA: Oh gosh, I think that there’s a lot! I mean, I have 8 medals so those are obviously a favorite moment. The ones that aren’t just as public, are those that happen when you are with a team or a group for 3 or 5 weeks all day everyday – like summer camp for adults! But we’re all there for a job with a very, very serious purpose so there’s not much messing around. Whether it be someone I think playing a prank in 2008 and they put a cicada in the trail mix bag which was pretty funny. I mean it’s pretty gross because they’re so big!

Another one in 2012, I roomed with Matt Grevers (6X Medalist 4G, 2S) which is one of my best friends to this day. He looked at me and after we both won, he was like, “dude, think back to a year ago, who would have bet on us besides our parents?” You know? Special moments like that are awesome because in 2011, I didn't medal in any of the individual races and Matt didn’t even make the World Championships team – so we weren’t even on the radar for winning. But here we are at that point, we won gold and we’re preparing for the 4 X 100 medley relay after that. So that was really awesome.

Just eating in the dining hall and experiencing that. World Championships is similar, but not the same as the Olympics. The Olympics are just that special feeling because you have every sport there and to just people watch and to enjoy that. You can watch the pride that people have in their country and as they are getting ready to compete and do what they can to win those medals that’s just something that’s really special.

AM: Obviously swimming is such a great way to meet your fitness goals. Here at Athleisure Mag, we like to ask athletes what you like to do in and out of the water to stay fit that we can add to our fitness routines?

NA: You know, I actually think that one of the things that we did was a lot of good mobility. I actually find myself that after pouring that first cup of coffee, I will just do a really deep lunge hold. My hip flexors, I’m sitting in a chair right now, I need to stretch these hip flexors out. I’m probably not going to do it here at work, but in the morning is a great time as you’re getting your mobility going. Same thing with doing some thoracic spine mobility. Again, this is before my daughter and my wife is awake, I’m just sitting in the kitchen doing Spider-Man stretches which are different rotational stretches. It really is that if you don’t use it, you’ll lose it! I want to be able to keep that mobility and then I do my best to get pops of strength in.

Certain days when I can’t get into a weight room, you need to activate those muscles, you do a push up, a bodyweight squat, you can do a single leg squat – find an overhang and do a pull up. Do something just to activate it and keep those muscles moving. I’m in a pool right now, I work in a pool, but I just try to do it. I’m telling you what I want to do, and I don’t always live by it. But I do try to get into the pool and do some aerobic stuff because you’ve just got to keep that heart rate up and keep it moving.

Definitely another thing that if you don’t use it, you lose it! That’s where Dermasport really comes in nicely because I’ve used it. My break is usually smack dab in the middle of the day and we’re coming in on a California heat wave right now so it’s about to be bright and sunny and I’m swimming in it. So I need to wear my sunscreen and then afterwards, I need to be able to take it off so that I don’t look funky when we’re talking to kiddos and giving them lessons and things.

AM: How did your partnership with Dermasport come about and what was it that you felt was synergistic between you and the brand?

NA: Well, the partnership came about because I was actually working with somebody with some goggles and they knew about Dermasport and they introduced me to the team. They sent me a trial package and I loved it. I grew up in Seattle, so we were doing sunscreen over the summer, but I didn’t have that 365 exposure to the sun that we have here California now. So when I moved down here, it was like, what do I do? Everybody was just like zinc, zinc, zinc – everyone looked like a ghost, the creases in your elbows looked all white even though you scrubbed and did that whole song and dance. I tried this and it’s zinc sunscreen, but it also moisturizes my face and I feel better after I put it on as well as more hydrated than I did before – which is awesome. Then, you do the cleanser which gets it all off and then the moisturizer afterwards as it’s very refreshing. I mean, it’s a product that’s made for swimmers. Even though I’m not still swimming internationally, I'm still very much so a swimmer. I'm a swimmer in California that needs to protect my face. My sister is actually a derm PA so she’s constantly reminding me on my sunscreen. I’m like, “no, no – I got it covered. I’m doing what I can to protect my face from the sun.”

AM: What will you be doing with the brand in terms of clinics, partnerships etc. that people will be able to see?

NA: I think that we’re still working on that and developing it. There’s actually a meet coming up here that I’m hoping – I mean we just got the product launch happening, so if I can get my hands on some, I’d love to go and see some of those master swimmers and let them try. I mean, this is one of those things that I know that people just need to go and try it. You need to just get your hands on a sample, try it, and it will absolutely blow you away with the way that your face feels when using this sunscreen as opposed to the other ones that are made to be in the water. I will say that certainly other people have made sunscreens that make you feel hydrated, that make you feel nice, but this is something that’s taking a beating! We’re in chlorine water and the sun so it has to have some staying power and it does!

AM: Are there any projects that you’re involved in that you would like to share that we can keep an eye out for?

NA: Honestly, right now, I’ve got my hands full. My life has changed a lot since I was done competing. I have 2 daughters now, so that’s definitely a project, I’m here at the Swim School and we’re running swimming lessons trying to teach as many kiddos to swim as we can. I still do a lot of stuff with the USA Swimming Foundation, traveling around especially during Water Safety Month talking about the importance of swimming lessons and how it can save lives.

I also do a little bit of men’s health advocacy. You know, I was diagnosed with cancer and it’s kind of an uncomfortable thing to talk about for some people and I’m pretty comfortable talking with people about it especially because it was testicular cancer (Editor’s Note: At the age of 30 in 2018, Nathan was diagnosed, it was caught and treated.) and I think that there is just a cultural barrier for people – for men specifically to 1, see the doctor and 2, to talk about an issue with their reproductive organs. Most of the time, when testicular cancer is diagnosed, the patients know that something was wrong pretty well in advance. It’s really sad in that way when you talk to doctors and they’re like, “yeah, so many people wait and wait and they wait until their lower back is hurting or they’re coughing up blood because it spread and they just didn’t know.” You can just be out there whether it’s a blurb on the bottom of the ticker tape on ESPN or whatever it might be and say, “hey, testicular cancer is a thing and it affects young people too.” That’s something that means a lot to me.

AM: How do you give back to the sport to the next generation of people coming up?

NA: Well, I was in the water for about an hour today teaching kids how to swim! I have another couple of lessons coming up later on today around 1pm. I mean, just doing what I can! I feel very blessed. Summer is an absolute marathon, just because it’s summer time and that’s when we can run all day long because kids aren’t in school. But it’s an absolute dream come true to be able to do something that I love, to be able to spread my love for the sport and to maybe ignite some passion in some others as well as give a life saving skill. It’s the only sport that is a life saving skill! I just feel so lucky to be able to wake up and be excited for what I’m able to do and to feel good about what I do every day.

AM: What do you want your legacy to be in the sport or in general?

NA: I don’t know. People who ask me that, I thought that I would have a better answer by now. I think that just thinking about it off the top of my head, like I was talking about in 2008, me taking what other people were doing at that time, making it their own and making it better. Just being a small piece of that – maybe the athletes of today saw something that I did or how I approached my swimming. It doesn’t have to be that every athlete has to do their swimming the way that I did. I think that that is something that I learned back in 2008 where I said, “oh, ok I can’t do that.” I can try this, or this might work or I can see myself doing something like that could work. For those that see themselves in something that I do, them taking it and then working with their coaches and then bringing that further and further. The cool thing about swimming is that we’re still setting World Records pretty regularly. I mean track and field is pretty fun and super exciting, but – the 100 meter dash there hasn’t been a World Record in quite some time. So that’s what I love seeing. People pressing it further and further.

IG @nathangadrian

PHOTOGRAPHY CREDITS | PG 52 + 55 Courtesy Narthan Adrian | PG 56 Stephane Kempinaire KMSP DPPI Icon Sportwire | PG 59Zumapress/Icon Sportswire |

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THE CLIMB | CASE WALKER

May 17, 2023

We always like to find out more about those on our favorite shows! For fans of HBO Max's The Other Two, you know that this show is about siblings Cary Dubek (Drew Tarver) who is trying to obtain better auditions and Brooke (Heléne York) who is trying to get her life together in general! Their brother, Chase, known as Chase Dreams (Case Walker), becomes an internet senation overnight. The show illustrates how they navigate their realities!

In this month's issue, we sit down with Case to talk about his character who will be back for it's 3rd season on May 4th on the streaming platform. He shares similarities and differences between himself and this character, how he became attached to the show and how he has enjoyed the process. He also talks about Monster High which will be out this fall.

In addition to his love for acting, he is also an avid rock climber and talks about how he is just as passionate about doing this sport, taking on the challenges that come along with it as well as a bucket list of locales that he would like to go to in his travels to do this activity that he is so proud of.

ATHLEISURE MAG: When did you realize that you wanted to be an actor?

CASE WALKER: I realized that I wanted to be an actor, probably when I was 8 years old and I realized that I could play characters and that that would entertain people. It got me hooked!

AM: How did The Other Two Come about? I’ve enjoyed watching this show, but for our readers that aren’t familiar, tell us about this.

CW: The Other Two was a project that I went out for I think 7 years ago now, maybe longer or earlier. I just went out for an audition, my dad took me out across LA and we went in like the usual kid actor would and it just really worked out! I connected with the casting director and I connected with Chris Kelly (Saturday Night Live, Crashing, Broad City) and Sarah Schneider (Saturday Night Live, Master of None, Goodnight, Sweet Prince) in the last audition. It worked out and it’s been amazing ever since.

AM: That’s amazing! You play Chase Dreams. Who is he and are there similarities and differences between yourself and the character that you play?

CW: Chase Dreams, well, he has grown a lot over the show. Early on, we were very similar in the 1st and the 2nd season. It paralleled a little bit to my life as a child actor in LA and going through the motions of the industry. This season, Chase gets to mature quite a bit. We jump a little bit into the future and Chase is older going through what I would say are adult challenges than he has ever gone through. Which is very similar to what I have gone through as well even in this season which is really fun!

AM: That’s great! The show obviously has an incredible cast with yourself, Molly Shannon (Saturday Night Live, White Lotus, Divorce), Ken Marino (Party Down, Black Monday, Veronica Mars), Wanda Sykes (Black-ish, Bad Moms, Curb Your Enthusiasm) along with former SNL writers Chris and Sarah. What is it like being on this show and what have you learned?

CW: Yeah, I’ve learned so much working on this show. All my co-stars have not only been friends and companions to me, but also talking to me so much about acting and especially how to operate on set and how to be on a television show to work together to produce art. I’ve also learned so much from them on the comedy side as well. They’ve just been amazing mentors, friends, and co-workers - all of the above.

AM: It’s always great when you have that dynamic in the chemistry. Are you able to tell us about the upcoming 3rd season and what we can expect?

CW: I can share a little bit. This season is a big jump from where we last were. It’s totally different and it’s bigger. I would say that it’s a lot bigger if you can believe it. Everyone, I would say this season – every character is kind of going through their own challenge. We’re a little bit more separate and individual this season and of course, as we always do, we end up back together as a family through all of our conflicts and challenges in the industry. It’s really fun to see how we all get through this season! There are some crazy things that happen and Chase goes through a lot of stuff! I personally felt that I was going through a lot of different sketches this season a little bit because you’ll see that Chase has a few things that are going on this season to solve his situations. It will be really fun to watch for sure.

AM: Looking forward to catch that! Are there other projects that we should keep an eye out for that you’re involved in?

CW: I worked on another project that’s a live action musical, the 2nd version of it called Monster High. It’s totally different than The Other Two which is going to be a blast and it will be out this fall!

AM: It’s always exciting to have something that’s ahead of you!

When you’re not on set, we know that you’re an avid rock climber. How did you get into this sport?

CW: Rock climbing, I got into it because my big brother was really into it. He had been doing it for a few years and as a little bro does, I kind of followed him into it. Then I stopped for a few years and then around COVID, I completely fell in love with it – especially outdoor bouldering. I’ve kind of run with it since then.

AM: You mentioned that your brother was a huge influence, but there are so many outdoor sports that you could have done, what is it about this specifically that you really love about it?

CW: I would describe bouldering and rock climbing as probably one of the most full value sports. While I’m in NY, I can train at the climbing gym nearby and find a community there and then when I’m home in Colorado, I can do a lot of outdoor bouldering. I can go to the Alpine or the Front Range. When I was in Canada filming, there was climbing everywhere. It’s a beautiful sport where you can do it a little bit, you could do it a lot, you can go outside and you can be inside and there's just this awesome community behind it. I find it to be one of the best sports in the world, it’s my favorite.

AM: Do you have a bucket list of locations that you would go to specifically around the world to continue to boulder or rock climb out there?

CW: Totally, yeah! There’s a bunch. There’s a place called Rocklands in South Africa that’s incredible, there’s a place called Fontainebleau in France which is amazing and it has a fun name – these are all just obviously legendary international bouldering spots. Where I’m at in Colorado, it’s a bucket list for a lot of people! So I just got to get a lot more boulders on my checklist here and I’ll definitely make my way to Spain and France and all of the above!

AM: When you’re climbing, how do you prepare? What are the things that you’re looking for to ensure that you’re having a good climb?

CW: To prepare for climbing, especially when you’re taking it to a whole other level, you really have to invest a lot more than you expected to it. So, it’s really mental, it’s emotional sometimes and obviously, it’s physical. A lot of people don’t grasp the mental aspect of it often times when you’ve spent a lot of time on a project which is what we call it. Like spending multiple days. It really does take a lot of mental focus and figuring out data. When I’m climbing, I just really try to be present because sometimes you can think about getting the route done or just overthinking it. At the end of the day, it’s really just about getting outside, climbing and having a great experience. When you do what we call a complete boulder or a complete climb, it’s a reward and it’s really fun. Really, climbing is just about climbing and being able to get out there and to challenge yourself.

AM: Have you ever done it competitively? Will we see you trying to go to the Olympics?

CW: You know, I have a friend who’s in the Olympics and he was one of our Olympians and I have a ton of friends in Colorado who obviously go to the National Team Trials. There’s actually a pretty big separation between outdoor bouldering and what we call comp style or competition style climbing. They kind of have a middle ground, but you end up training one or the other. I’ve been pretty focused on the outdoor stuff, but I also do a few competitions here and there! Just not maybe on the Olympic level!

IG @casewalker

PHOTOGRAPHY CREDITS | PG 92 -94 HBO Max/The Other Two | PG 97 Rocky Holloway | PG 98 Cooper Doe |

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63MIX ROUTIN3S | LEAH VAN DALE

May 10, 2023

Read the APR ISSUE #88 of Athleisure Mag and see 63MIX ROUTIN3S | Leah Van Dale in mag.

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THE 9LIST

May 7, 2023

Read the APR ISSUE #88 of Athleisure Mag and see THE 9LIST in mag.

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In 9LIST, AM, Apr 2023, Beauty, Fitness, Style Tags SLOFLO, Hyperice, Ole Henriksen, Infamous Swim, ESW Beauty, Adidas, Live Tinted, Converse, ATHLEISUREVERSE, THE 9LIST
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THE ENERGY INNOVATOR | JENNIFER MAXWELL

March 21, 2023

It's always good to pay hommage to those that created categories that started with a product that we continue to enjoy to this day. We enjoy energy bars and there are so many to choose from; however, back in 1985, this category started with the PowerBar. In the 90's, we threw these bars into our bag. Jennifer Maxwell and her husband, created this brand and after selling the brand in 2000, she came back to this category that she created to add JAMBAR into the conversation! We took some time to talk with this innovator about how she came to the industry, creating PowerBar, introducing JAMBAR and the ethos of this company.

ATHLEISURE MAG: We have been a fan of your work in the industry for a number of years! Tell me about your background as I know that you’re a mom, an athlete, a musician and a food science nutrition expert.

JENNIFER MAXWELL: That’s right! So I started as a young girl being very athletic in high school and in college. I’ve always been interested in nutrition and how that plays into overall wellness and performance as an athlete. I was at UC Berkely as an athlete on the track cross country team that my future husband, Brian at that time. We started a project together to create the PowerBar. So this was all the way back to 1985 and this was before energy bars were even a thing. We worked in our duplex apartment to come up with the formulation and launch PowerBar. We started the company in 1985 and we launched it 1987 and created a whole industry. It was really the love of athletics and performance that we were able to do that. We grew the company to be really large and then we sold it to Nestlé in 2000 and that was my initial interest in this industry.

AM: I remember in the 90s then I was in middle school and in high school, I would throw a PowerBar into my bag and it was great to keep my energy going. The fact that this was the first and it opened the door to the energy bar as a category, how does it feel to know that you started this and to see how it has grown?

JM: It’s very satisfying. It gave me the interest to go from what was PowerBar to JAMBAR. Now there are so many energy bars on the market. So I thought, what can I do now that so many years have gone by and I wanted to re-enter the category because I’m very passionate about organic nutrition. JAMBAR is an organic energy bar. I was really interested to see what was out there and what else that I could create.

AM: You launched JAMBAR in 2021. I have to tell you that I am obsessed with Chocolate Cha Cha. I love that flavor. We got the variety box but that one is my favorite. Can you tell us more about JAMBAR and the flavors and the ingredients that you have in them?

JM: Ok. So there’s 4, Cha Cha like you mentioned, Musical Mango, Jammin’ Jazzleberry and Malt Nut Melody. The thing about JAMBAR which is really interesting is the quality of the ingredients. We didn’t sacrifice and make any short cuts in the creation of it. I spent over 4 years looking at what is available in the marketplace for proteins, gluten-free grain, etc and what were the best quality ingredients using real sweeteners which was really important to me – sugars that are inherent in nature. I wanted to provide options for people. So within those flavors, 2 are plant-based proteins (Musical Mango and Jammin’ Jazzleberry) and 2 are whey based (Chocolate Cha Cha and Malt Nut Melody). We have options for people that want to eat plant-based protein which is 10g per bar. So it’s a pretty comprehensive product and it has 4g of fiber and that’s what I wanted to do. The taste is great! When I looked at a portfolio of products, I wanted to have not just a product that was kind of the same. At JAMBAR, the chocolate is a very deep and rich chocolate which is very different from the Malt Nut Melody which has peanut butter and vanilla. The Jazzleberry has a lot of freeze dried berries – raspberries, blackberries and strawberries. The Mango has big pieces of mango in it. So it's a lot of fruit and a lot of quality of ingredients in each one.

AM: I love it and I love the texture too. It’s a very flavorful and satisfying bar to have. It’s really exciting. I love that there is this sentiment of this energy artisan bar. I love that phrase, what do you mean by that?

JM: So artisan means that we take time to produce in order to create these bars. It’s not something where we have mass mass production. We do make a lot of bars, but we have a production facility here and we make our own product. We don’t have a copacker because they make tons of products for other people. We make our own product and we take the time to craft the quality.

AM: Each bar has a musical name which I love. Why is music part of the ethos of the brand?

JM: Well, music is really important to me as a musician. I play in 2 bands now. Music came into my life a couple of years after my husband, Brian passed away in 2004. Music was a savior to me and I have always been interested in music. Something called to me to be a musician in 2007. I’m a drummer, mostly jazz – music is a huge part of my recovery. After the passing of my husband and raising my 6 children, I needed something that I could feel good about, keep working on myself, meet people and to be happy. Music provides all of those things.

When I got the formulation of JAMBAR now and decided to launch this company, I wanted to have more than just a great product. I wanted to have a company that had more of a purpose. Since music was important to me, I thought well, I want to support organizations that support music. That’s what JAMBAR does. We donate 50% of our proceeds to organizations that promote music and active living. Active living would be running races. Music is music performances, schools, kids music programs, live music programs, etc. That’s a huge part of the company. You get your jam on and that’s a music connection! It's a big purpose and JAMBAR exists as an all organic fantastic tasting and healthy energy option for consumers, but to also have that greater purpose and to contribute to the community for music and active living.

AM: I really like that. I love music, here at Athleisure Mag, we cover a lot of artists, my great uncle was a jazz tenor saxophonist, Joe Henderson.

JM: Oh really! Oh my ok!! I know Joe Henderson. In fact, I have played many of his tunes oh wow!

AM: Yeah so music is something that I grew up with and I have styled a number of music artists and just as someone who enjoys listening to it, it fuels the soul and even when I have traveled to other countries where we don’t speak the same language, the notes, the music, the rhythm and the melody really connects people as a language on another level. I think that it’s so amazing that that’s what you do with the brand as well! It’s great messaging on top of the fact that I literally love this product.

JM: Thank you!

AM: Of course! Are you going to have additional flavors or limited edition flavors that you’ll do with this brand?

JM: Yes. That is something that interests me because we’re small enough, nimble and make our own product that we would be able to do that for a limited edition or seasonal offering. I am working on another flavor and when we launch it, that’s definitely going to be something super fun.

AM: We will have to keep an eye out for that one!

JM: Oh yeah and with our consumers, we ask, what flavors do you guys recommend?

AM: You’ll be at the Natural Products Expo West in March. What are you looking forward to at this tradeshow which focuses on natural and organic products?

JM: Yeah, it’s JAMBAR’s debut! It will be our first big tradeshow. We have done other ones, but this is a big debut. To be able to connect with everyone from retailers, distributors, brokers and interested people that want to learn more about JAMBAR, our mission and our product. We’re really excited about it.

AM: I know that the brand is available in the Bay Area, Southern California and the Pacific Northwest. What’s the distribution strategy and will you be available here in NY and where can we get them online?

JM: We sell on Amazon.

AM: Nice.

JM: As well as our own website so that’s pretty easy. Since we’re based in California, most of our distribution is on the West Coast like you mentioned. We’re in larger retailers in the Bay Area because we’re here. We’re opening up our distribution in Southern California and in the PNW. We also have some distribution in North Carolina. We have a little bit coming east.

AM: Are there any partnerships or collaborations that you will do this year that we should keep an eye out for?

JM: Well we do between 20-25 events a month. We just did the San Francisco Half Marathon which was about 1,000 runners. It was fantastic. It rained a little bit but the runners had their JAMBAR after the event. We have the Silicon Wellness Summit, San Diego Half Marathon, the La Jolla Half which will be in May. We also have some Ultra running events, the Jane Fonda Women’s Icon Event that’s really fun. We have the Asheville Marathon in mid-March as well as the Oakland Marathon. So we have events like that that have let’s say 5-10,000 people. Then we also have very small events like a girl's softball opening day event that has 250 people. So we go from 250 people to 5-10,000 people.

IG @eatjambar

PHOTOGRAPHY COURTESY | Jennifer Maxwell

Read the FEB ISSUE #86 of Athleisure Mag and see THE ENERGY INNOVATOR | Jennifer Maxwell in mag.

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63MIX ROUTIN3S | DAWN RUSSELL

March 20, 2023

Read the FEB ISSUE #86 of Athleisure Mag and see 63MIX ROUTIN3S | Dawn Russell in mag.

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