THE ARTISAN | DOMINIC CIAMBRONE "THE SURGEON"
If you've been collecting sneakers and have a passion for some of your favorite Nike, Gucci, Lanvin's etc that are deconstructed, reconstructed and customized with premium and exotic skins, Dominic Ciambrone, a.k.a. The Surgeon is the legendary creative mind that is at the forefront of taking our sneaker game to the next level! His work has been coveted and collected by Justin Bieber, LeBron James, Odell Beckham Jr, DJ Khaled, Canelo, and more. In addition he has worked with Bentley Motors, NBA, NFL, Miami Heat, Golden State Warriors, Heineken, Reese's, Glenmorangie, 7-11, and a number of other brands. We wanted to find out how he got into and pioneered this space, what his work entails, his projects, working with luxury brands, SRGN Studios, SRGN Academy, his passion for sports, The League, and additional projects that he is working on.
ATHLEISURE MAG: When did you realize that you wanted to be a shoemaker?
DOMINIC CIAMBRONE: When did I realize that I wanted to be a shoemaker? I would say when I was 19 years old. From the age of 15/16, I was painting shoes, but I realized that to actually be a shoemaker, I needed to take my craft a step further. That realization came I think when I met one of my mentors, Michael Anthony who hand makes western boots.
AM: What was that journey like to be able to be self-taught and learning all of those elements?
DC: It was a long road! I started with painting shoes and then I learned how to sew on top of them – I learned sewing in high school. Then I met my mentor who made western boots so I got to watch him make boots and then I realized that that’s what I wanted to do with sneakers. I wanted to make the highest end sneakers in the world and it took many years working for free and just doing stuff to learn about machines and tools. It was a lot of missteps and a lot of learning. I did paint, I did shoe repair, fixed purses and bags. I mean, I did all kinds of things just so that I could learn.
AM: Back in 2011/2012, I had a collaboration with Sebago and I had a line of their boat shoes and we sold it on HSN, Bloomingdale's and a few select retailers and I was so excited. But my background at that time was in apparel and jewelry as opposed to shoes. I remember reading an article about you and your work when I was on my flight heading to the factory in the Dominican Republic. After reading it, I felt that in hearing your story, how you approached your work etc, that if I could take that same approach and focus on the materials and create another way to highlight this style of shoe much as you do with sneakers that I could do it! So reading about you and just thinking about it in a different way saved me from freaking out on my flight I just wanted to say thank you for that!
DC: That’s awesome!
AM: Why do you call yourself The Surgeon?
DC: I was 18 years old in a hotel in NYC for the first time trying to figure out what to call myself, the brand, and what I was doing. I just wrote down a bunch of things and I was just trying to figure out what do I do to sneakers? What do I do to the shoes? I was like, “surgery,” and that’s where it got birthed – The Surgeon. Now that we're expanding the business, we've taken "Shoe" out of the name and go by SURGEON. Our creativity isn't limited to sneakers and you're going to see that more and more next year.
AM: When you’re customizing shoes, where do you start in that creative process when you’re making sneakers?
DC: I mean it changes. I don’t have one set process. For me, I have always been able to build something to life straight from an idea. I love sourcing materials, I’m really big into materials, I think that I’m mostly a materials person. I mostly just love it so much. You can turn something into a product and that’s a beautiful thing.
AM: I’m also a fashion stylist and an accessory expert, so I’m constantly talking about and believe that when someone is purchasing a handbag, jewelry, or shoes, you’re buying what the designer intended in making that item as well as what the wearer puts into it after wearing it and wanting it. Ultimately, that connection between the person who purchased it and the product creates its own history and meaning. When people are buying your shoes, what are they getting?
DC: I mean, ha – they get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!
AM: You have been worn and collected by so many people from LeBron James, Justin Bieber, Drake and more. What’s it like when you’re collaborating with them on specific ideas and incorporating your concepts together?
DC: Sometimes they give me the full range to do what I want and then there’s some that have a couple of ideas and I help bring their ideas to life where they will give a little bit of direction and I’m able to go back and forth. I think that a true collaboration is a very beautiful thing. You have 2 energies that are coming together to create something magical.
AM: You’ve also worked with so many brands whether it’s Gucci or Lanvin or Nike or Reese’s, what does it feel like to be able to work with these types of brands and to bring your creativity and artistry into what their lexicon is?
DC: I mean, it’s a beautiful thing. At the end of the day, I just – a friend of mine told me that I’m making commercial cool right? So a lot of the stuff that I get to do is that I get to make cool commercials and I didn’t look at it that way. People just reached out to me for my craft and my artistry and what I have been able to build from my Instagram to just a true foundation where I hold a high value on my quality and my artisanal work with the team so it’s really cool to be able to be part of it.
AM: You’re SURGEON X Bentley partnership last year where you had the limited edition shoes as well as Surgeon-ifying their car, what did it mean to you to work with this brand and to create in this way?
DC: Bentley is one of, if not the most, prestigious car company in the world. So, to be able to fly to Crewe, England and sit with the makers there and to see how they produced one of the highest quality cars in the world was a very humbling experience and it was so amazing to be able to do that because that car is the top of the top!
AM: Oh yeah!
The materials that you use – the leathers, the exotics are amazing. Have you also used sustainable materials like banana leathers, mycelium and things like that?
DC: Oh yeah, I’ve been using different ideas of sustainability whether it’s even recycled materials. I actually flew to Brazil, developed an Elephant Ear plant material and we have used that on shoes and right now, I have a shoe that is launching that the sole is dyed with turmeric, the swoosh is mushroom, pineapple leather, grape leaf leather – I mean, it’s a really cool shoe.
AM: What has been your favorite project that you have worked on?
DC: I don’t really have favorites …
AM: You’re like me – I don’t have favorites, but there are a lot of things that I vibe with!
DC: I think it’s myself – really working on myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself. myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself.
AM: When you started, this industry and the market didn’t really exist in this way and you definitely have left a mark on it. Where do you see the industry in the next 15/20 years?
DC: That’s a great question. I don’t know. I don’t think like that because shoes and the custom industry was something that I think that I really helped pioneer and now for me, it’s way bigger than that. I’m working on architecture, interiors, car design, and so many other things. So just for custom shoes as an industry, I think that more people will respect the process more. I think that some will try it and most won’t like it because it’s a lot of work. I do think that a lot of things will be going to automation and easy to do things.
AM: Tell me about SRGN Academy which you have in LA, Las Vegas and at the Seaport here in NY.
DC: The SRGN Academy was started 8 or 9 years ago now. Growing up, I didn’t have a class or a school that I wanted to go to so I wanted to offer a trade school that you learn how to make a pair of shoes from scratch and at the same time, it’s not just about the shoes. It’s about going through something for yourself and doing something positive for yourself.
AM: Then there’s SRGN Studios, why did you want to launch this and what does it entail?
DC: SRGN Studios and even SURGEON Worldwide, is just a company that I have been able to build. The studio is like my fantasy factory where we have sports and all things under one roof. Not until you’re able to come into the studio do you really get a feel for it. You can only see so much through social media and online. So it's just a way for people to be able to have fun and live life. Life’s too short. I wanted to create a safe and fun place for people.
AM: Tell me about The League.
DC: The League started out of – well my business partner Dallas Imbimbo, he plays basketball and I play soccer. So once we got into our newer space, we just started playing pickup games and then we were like, “oh, let’s do more.” So we turned it into a league and it’s been very competitive, and fun, and a great outlet for me to not just be creative – but athletic and to compete in a healthy way.
AM: It seems like you have a full schedule. Will you ever have versions where you go to other cities like here in NY or in Miami.
DC: Yeah, we’re working on it.
AM: A few minutes ago, you were talking about how your passion extends beyond just shoes as you’re working in architecture, interiors, and cars. Will you have a clothing line, will we ever see a hotel that you do?
DC: Yeah exactly! I’m working on all of those things. I think that the hotel is definitely something that I love. I’m passionate about traveling and experience is something that is very meaningful to me so a hotel is definitely ideating.
AM: Here at Athleisure Mag, we love talking about food, it’s a great love that we’re constantly covering. You have the Canevari’s Ravioli Factory & Delicatessen – tell us more about this.
DC: My dad took over this deli 12-15 years ago and growing up my whole life, my dad was a chef. My mom cooked and my dad, when I was going into my freshman year of high school, they opened a restaurant and I got to see them live out their passions by just opening up a restaurant. At the time, I took it for granted and I didn’t understand it. I thought that it was normal and it was just my normal. Now that they have the deli, I have helped them remodel it, help brand it, and to get the right eyeballs on it to continue to grow it. It’s helped my dad and I to become closer.
“They get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!”
AM: What do you do in terms of working out as we like to know. So what are 3 workouts that you do that we should consider to add into our routines?
DC: Play soccer! Play soccer! It’s such a good workout. I mean and then, steam room, sauna, and I also meditate which is a workout for the mind to relax and physical therapy. I think a lot of people don’t realize how important physical therapy is. We wait until we’re hurt or we need to recover to get to it. But it’s like, if you can be preventative, then you’ll always be good. Mobility workouts are great. It’s less about weight and going crazy, it’s about the body and being really kind to your body and figuring out how to open it up so that you can have it for the longevity of your life.
AM: Totally agree. I turned 40 a few years ago and prior to that I wasn’t as focused on recovering the body post workout and mobility. When I started adding it in, I wondered why I had never done that because your body needs it and you can feel it over time.
When you’re not working, how do you take time for yourself?
DC: How do I take time for myself? I have a life coach that I work with every week. You know, I would say that playing soccer is time for myself even though it is in the studio. It’s really the only time that I ever shut off unless I’m in a meditation or workout. Hiking, traveling, and then working on myself for my children.
AM: Are there any upcoming projects that you would like to share?
DC: Ha! I’d have to ask my team! I can’t even keep up. We’re moving into the new studio, another 20,000 sq ft. We have a collaboration with Allen Iverson that launches next month. I mean, there are so many, I can’t even keep up anymore.
AM: You have so many projects going on and dropping. When a project comes to your attention, how do you decide if that is something that you want to add to your schedule?
DC: We have built such a great team to help manage this stuff so that we can continue to grow and that for me as a creative, I can continue to explore new things. So, it just depends. There are so many great things that we’re working on and a lot of the things that I’m working on is the stuff for the future.
AM: You’re also an advocate and you speak about the importance of mental health which is something we believe in. Why is it so important to you and what do you feel is the connection between mental health and physical health?
DC: As a kid, I went through a lot of mental health challenges, and I don’t think that I knew of it that way. At 24, I ended up jumping out of a window when I was making shoes for Justin Bieber, and I was diagnosed bipolar and I didn’t really know what that meant. Then when I started doing more self-research and figuring more things out, it’s so important – mental health and physical health are one in the same and you need to do both. When you take care of your physical health, your mental health will be better. It’s just true in the same and so it’s very important to physically take care of yourself for your mental purposes and with mindful workouts which is meditation, positive self-talk, it's mindfulness and so many things. And yeah, there’s so many people with how the world is going where people are pushing you know, different types of medicines. There’s something so much more easier about being able to get up and going for a walk, being in the sun, and taking care of your mind, body, and soul.
AM: I heard you like to rap in the office!
DC: HAHA I like to make people laugh! Growing up, my dad always rhymed, more like Dr. Seuss than a rapper, but I do it for myself and also to help people around to laugh. My kids pick it up to and it’s so funny because if I try to start rhyming and rapping, my daughter’s like, “dad, stop!”
AM: I could see you dropping a mix tape!
DC: I mean, I’m working on music more for exploring it. It’s less about rapping and more about just creating!
IG @ciambrone
PHOTO CREDITS | FRONT/BACK COVER, PG 20 + 9DRIP 42-45 Bryam Heredia/SRGN Studios + Grooming/Stefanie Guerra | PG 16-19, 22-41 SRGN Studios |
Read the NOV ISSUE #95 of Athleisure Mag and see THE ARTISAN | Dominic Ciambrone “The Surgeon” in mag.
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ATHLEISURE MAG SUMMIT® SERIES X BÉIS
The week before we head into the holiday season has quite a bit going on and we’re excited that our Athleisure Mag Summit Series with BÉIS’ SVP, Brand and Creative, Liz Money. We’ve had the pleasure of including their brand in our issues as well as editorials that we have shot.
On Dec 20th, from 3pm - 3:30pm ET, our Co-Founder/Creative + Style Dir of Athleisure Mag, Kimmie Smith will chat with Liz about this brand, their assortment, great gifting options, and what we can expect from them in 2024. You can join us virtually and we’ll also have a giveaway with them. Click here or the invite above so that you can sign up for this event.
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9LOOKS | CULT GAIA
Read the NOV ISSUE #95 of Athleisure Mag and see 9LOOKS | Cult Gaia in mag.
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9DRIP | DOMINIC CIAMBRONE
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Read the AUG ISSUE #92 of Athleisure Mag and see 9LOOKS | Dolce Gabbana in mag.
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CHRISTIAN SIRIANO X GREENIES COLLABORATION
We’re just a few days out from NYFW and that much closer to the fall season! When you’re out and about with your four legged friend, why not make it a true match? Noted designer and host of BRAVO’s Project Runway, Christian Siriano has partnered with Greenies to launch the Houndstoothless Collection. Now we know that Houndstooth is a timeless and iconic fabric, but Houndstoothless is strategically missing “teeth” in the design to represent the canine dental crisis, as 80% of dogs show signs of oral health issues by the age of 3, according to the American Veterinary Medical Association. Christian is a dedicated pet parent to his three pups, making this Greenies project a natural fit to promote dog dental health via canine couture!
Now through September 6th, anyone in the U.S. over the age of 18 can enter the sweepstakes at greenieshoundstoothless.com to get their paws on the iconic trench coat set. There will be 150 grand prize winners, receiving the limited-edition matching trench coats, and 300 second-tier prize winners receiving GREENIES dental treats for their dog.
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WEEKEND VIBES ONLY EDITORIAL
This month, our editorial takes us to a hotel group that has been our favorites as we have stayed at their properties in Seattle, DC, and Philadelphia. In addition, we have gone to their hotels here to attend a number of functions there from launches, editor events, and more. Kimpton Hotels are always a great place to go to as the vibe always feels so comfortable and has a boutique essence to it. When you stay as a guest, you can enjoy their complimentary wine hours that take place in their lobby, they have yoga mats in their rooms, and they always have great restaurants on their properties as well.
Kimpton Hotel Eventi has always been a lot of fun whether we're attending a preview or meeting up with friends to grab a quick bite which turns into an epic night out! Because we've frequented it so much, for this month's editorial, we thought it would be perfect to take our readers inside one of their suites known as Veranda which has a large L shaped balcony, a living/sitting room, large bedroom, and 2 bathrooms. Whether you're having a weekend in with friends, enjoying it with your significant other, planning a wedding event, or anything of that nature - this is a great suite to make memories!
Our shoot looks at our models enjoying a weekend in by taking in the city and taking a moment for themselves. They're rocking a new line that we excited to share that is created by us known as ATHLEISUREVERSE! With pieces that are soft, various colors, and styles - there is something for everyone! In addition, this shoot includes a number of our favorite accessories that you should pair with your favorite looks as well as some treats that we've been fans of from our issues! Following the credits, you'll also find out more about Kimpton Hotel Eventi and why this should be a place that you stay at when you're visiting NY for vacation, business or as a staycation! Not only do they share more information about the property, but they also gave us insight on how you can get the most out of the neighborhood when you're staying here as well!
WEEKEND VIBES ONLY | CREDITS
LOOK I PG 38 | Emma Young - ATHLEISUREVERSE Zipped White Hoodie, Flowy Black Jersey Muscle T with Rolled Sleeve, White/Black Tipped Shorts | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Black Sweat Set Jogger | WHOOP 4.0 Health and Fitness Tracker | APPLE Watch |
LOOK II PG 40-49 (additional images in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE Cropped Fleece Hoodie Off-White Sweat Set Short | BEIS The Sport Pack | CARRERA Superchampion | CARMEN SOL Red Aviator Sunglasses | Tim Park - ATHLEISUREVERSE Jersey White Muscle T, Fleece Off-White Jogger | CARRERA 302/S | APPLE Watch | DRINK SIMPLE Raspberry Lemon Sparkling Maple Water | JAMBAR Organic Energy Bars | SOUNDCORE Motion+ | BALA Bala Bangles |
LOOK III PG 53-57 (additional image in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE Jersey Hooded Olive Track Short Set | CARRERA 3006/S | SPRAYGROUND Lasers Blazin' Backpack Sling | Tim Park - ATHLEISUREVERSE Olive Bomber, Fleece Cream Short | CARRERA Superchampion | WHOOP 4.0 Health and Fitness Tracker | APPLE Watch | NIKE Air Jordan 1 Retro |
LOOK IV PG 58-63 (additional images in this photoset included here that are not in the JUN ISSUE #90) | Emma Young - ATHLEISUREVERSE - Classic Fleece Hooded Hot Pink Sweat Set Jogger | CARMEN SOL Racquel Jelly Bucket Hat in Fuschia, Lisa Small Crossbody Bag in Fuschia + Tonino Wedge | CARRERA Flaglab 14 | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Neon Lime Sweat Set Jogger | CARMEN SOL Racquel Jelly Bucket Hat in White | CARRERA Flaglab 14 | NIKE Air Jordan 1 Retro |
LOOK V PG 64 | Emma Young - ATHLEISUREVERSE Cropped Fleece Hooded Peach Sweat Set Jogger | Tim Park - ATHLEISUREVERSE Classic Fleece Hooded Peach Sweat Set Jogger | DRINK SIMPLE Raspberry Lemon Sparkling Maple Water |
PHOTOGRAPHY | Paul Farkas
STYLIST | Kimmie Smith
MODELS | Tim Park/Prestigious Models + Emma Young
Now that you have seen a number of the features of Kimpton Hotel Eventi's Veranda Suite which is quite spacious! We wanted to know more about the property as well as the neighborhood so that you can plan accordingly for your next visit!
ATHLEISURE MAG: When did Kimpton Hotel Eventi open?
KIMPTON EVENTI HOTEL: Kimpton Hotel Eventi debuted in 2010.
AM: Before we talk about Eventi specifically, we have had the pleasure to stay at several Kimpton hotels as well as to attend events that are held there, including this property. For those that aren't familiar with Kimpton Hotels, can you tell us about what a guest can expect when they are staying at these properties in general?
KHE: The Kimpton brand is known for its unique, design-driven properties with warm, genuine service. Our hotels have exciting restaurants and aim to create moments of connection with guests.
AM: Tell us about the art at Eventi?
KHE: Kimpton Hotel Eventi features a variety of works sourced and installed under the creative direction of Reunion Goods & Services by Art Consultant Kyle DeWoody, Associate Art Consultant Laura DVorkin, and design team We Came in Peace. Extending from the hotel's original design rich in texture and depth with a variety of fine art pieces from renowned artist Barbara Nessim, the new collection introduces a mix of both established, younger artists and emerging artists with visibly promising talents.
Moving beyond the traditional decorative intention, this collection attempts far more conceptual approach by showcasing edgy and thought-provoking works including Kwangho Lee's hanging light installation made entirely out of electrical wire, and a Tony Matelli mirror - which is made to look dusty through a technique using layers of urethane. The dynamic collection also features stunning works by artists including Lorna Simpson, Alex Katz, and Ernesto Leal that flow throughout the lobby and fill spaces within The Vine and L'Amico.
AM: Our editorial shoot took place at the Eventi which is in Chelsea. What can you tell us about the property in general and how it connects to the neighborhood?
KHE: Kimpton Hotel Eventi’s location in the heart of Chelsea – on 6th Avenue between 29th St. and 30th St. – places guests conveniently in the midst from some of the city’s most prominent art galleries, boutiques, nightclubs and restaurants. Being located near Chelsea Market and the High Line allows easy access to popular attractions, and travelers are also within a few blocks of the nearby NoMad and Flatiron neighborhoods and landmarks including Times Square and the Empire State Building.
AM: Tell us about the 3 restaurants, L’Amico, The Vine, and Skirt Steak that are at Eventi which can be enjoyed by those on vacation, staycations or just hanging out in the neighborhood.
KHE: The three on-site restaurants, all helmed by Chef Laurent Tourondel, offer visitors a variety of dining experiences. L’Amico serves Italian-influenced American cuisine inspired by the simplicity of a countryside stroll and a wood-fired meal; The Vine’s welcoming environment complements locally sourced, vegetable-centric French dishes; and Skirt Steak harkens back to old-school steakhouses, serving only grilled skirt steak (or a cauliflower steak), salad and fries, followed by a rolling dessert cart.
AM: We like that regardless of the Kimpton properties that you’re staying at, hotel guests can enjoy complimentary morning coffee and tea to start your day as well as the hosted evening wine hour that’s in the Lobby Living Room. Can you tell us about this and why these have been an amenity for guests?
KHE: We aim to provide opportunities for connection, and this often happens over food and drinks. Beyond giving guests a morning or evening beverage, we’re creating space where visitors can relax, get to know one another and build a sense of community. Our wine hour, a core part of our programming, was started by Bill Kimpton and is practiced at every Kimpton property worldwide.
AM: We enjoyed having our shoot in one of your suites. For guests that are staying at the hotel, what guestrooms and suites are available?
KHE: Our guestrooms range from standard King and Queen/Queen rooms to our specialty suites featuring balconies, Jacuzzi tubs or pool tables. Each room in the hotel offers a spacious respite amid the city, floor-to-ceiling windows to take in the cityscapes, and design emphasizing brightness and clean lines.
AM: What amenities are offered in these rooms?
KHE: All guests receive complimentary morning coffee and tea and a hosted evening wine hour. In addition, there is a yoga mat in every room, mini-bar service, valet laundry service, and access to public bikes to explore the city.
AM: For those looking to maintain their fitness routines, how can they do so at Eventi?
KHE: In addition to our onsite 1,000 square foot 24-hour fitness center that includes Peloton bikes and other workout equipment, we also offer custom designed PUBLIC bikes and yoga mats in every room, free of charge.
AM: For those traveling with their four-legged friends, tell us how this hotel is pet-friendly as well as Wag! Premium.
KHE: Kimpton Hotel Eventi welcomes dogs and provides them with in-room water bowls, pet beds and courtesy bags for walks. We don’t charge a deposit or cleaning fee for bringing in dogs, and have no size or weight restrictions, nor a limit on the number of pets allowed. Our concierge keeps a list of pet-friendly restaurants, parks and groomers as well.
Guests receive complimentary access to Wag! Premium, meaning they receive 10% off of services, no booking fees, and round-the-clock access to licensed veterinary professionals. If a walk is arranged, travelers can leave a key at the front desk to be handed over to the dog walker upon their arrival.
AM: In addition to complimentary Wi-Fi, you keep guests connected with access to Press Reader (which Athleisure Mag is on this platform), are there other digital amenities that you offer?
KHE: Press Reader provides access to a vast library of local, regional and national newspapers and magazines, allowing guests to keep up with the news during their stay. Each guestroom also includes a Crave tablet that guests can use to set wake up calls, request housekeeping items, get information about local attractions, use as a TV control and channel guide and more. All TVs include Chromecast, allowing guests to stream from their personal devices.
AM: Tell us about the Kimpton Library.
KHE: The Kimpton Library allows guests to borrow from a curated collection of books on property, so they can pack light and still enjoy some of the most popular literary titles.
AM: For those that may be getting in a bit of work whether they’re there for business or simply need to do a few things, what is available at your business center?
KHE: We do not have a formal business center, but our team is happy to assist with small printing requests. Our concierge can also guide guests to nearby storefronts and libraries with extensive offerings.
AM: Tell us about the Public Bikes that are available.
KHE: Our PUBLIC bikes are custom-made. Guests are invited to take them on a spin at leisure and can use our Manhattan Waterfront Greenway map as a guide.
AM: NYC is always great to visit regardless of the time of year; however, the summer is always a lot of fun. What packages are you offering for those that are looking to book?
KHE: This month we are bringing the fictional world to life with a new Dream Blades offering. Taking inspiration from retro neon sportswear and summers in Malibu, we are launching a limited-time complimentary roller blade lending program for hotel guests looking for a fun outdoor activity. Hotel guests will be gifted neon retro skating accessories, including candy-colored sun visors, sweatbands and fanny packs, as well as the option to rent rollerblades.
We also have our Celebrate Summer offer, allowing travelers to make the most of their time to the city by enjoying a picnic in the park or taking surf lessons at one of the city’s beaches.
AM: For residents who are looking to enjoy a staycation, why should they book at Eventi?
KHE: So often, New Yorkers forget to be tourists in their own city. Kimpton Hotel Eventi is located in a central spot allowing guests to take in some of the city’s most popular attractions, whether they’re visiting for the first time or the twentieth. Our rooms also offer a peaceful escape above the hustle and bustle of Manhattan, making it a great spot to stay in the city while getting spot to stay in the city while getting out of a mundane routine.
AM: The hotel’s location is in the heart of several neighborhoods that are a must visit!
Although the hotel is great for those that may really want to stay in, there are a number of things to do outside of it!
For the solo traveler: where should they grab a bite for people watching, where should they shop, and what's an attraction/gallery/park they they should visit?
KHE: L’Amico on-property is the perfect place for a solo traveler to sit at the bar and people watch the world around them. We are centrally located, close to the shops in Chelsea, Flatiron District, and Herald Square areas. We are minutes away from Broadway and the theater district - perfect for a solo traveler to take in a show.
AM: Our shoot focuses on our models enjoying a getaway so for those booking their girl’s trips whether a staycation or traveling to the city: where should they go out for brunch, where should they go for a spa session, and where should they go for a bit of nightlife?
KHE: La Pecora Bianca and Oscar Wilde offer great brunches nearby. We are located near Juvenex Spa, a day spa on West 32nd known for their Korean-style Salt Glow Scrub. The Vine has a great wine and cocktail list for guests.
AM: For the business traveler who will be with a group of their colleagues: where should they go for a drink to decompress after a day of sessions, what’s a great spot for sightseeing and to take in the city, and what’s a great place for a group exercise?
KHE: The Vine’s cocktails are expertly curated and perfect to decompress after a long day. We’re in the heart of Manhattan, blocks from the Empire State Building, Chelsea Market, The High Line, Times Square and more. All are great for sightseers. We are located minutes away from a variety of boutique fitness studios from yoga to boxing, and more.
AM: For those that are booking Sales Meetings, conferences, editor events, etc. Why is Eventi a great place to host this?
KHE: Our meeting spaces are spacious and clean, and meeting attendees get all of the perks of our central location: great for those living in the city or anyone visiting for the day or overnight. These spaces are also filled with natural light, fitted with large screens, and our catering offerings are restaurant quality courtesy of Laurent Tourondel. Our caring staff, many of whom have been with the hotel for years, take wonderful care of our meetings guests.
AM: Are there events that Eventi participates in such as Pride, Summer Solstice, or NYC specific initiatives to support the community/neighborhood?
KHE: We just hosted a special Pride wine hour in collaboration with Absolut, benefiting the Trevor Project. The hotel often leans into major events to tie the guest experience into major happenings in the city.
IG @hoteleventi
KIMPTON EVENTI HOTEL VERANDA SUITE
Read the JUN ISSUE #90 of Athleisure Mag and see WEEKEND VIBES ONLY Editorial in mag.
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9LIST STORI3S | JASON REMBERT
THE 9LIST
Read the APR ISSUE #88 of Athleisure Mag and see THE 9LIST in mag.
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CREATING SPACES | ELAINE WELTEROTH
When we hear the name Elaine Welteroth, we think of someone who continues to place herself in spaces where she leaves the door open for others that also want to have a presence in. When she took the position of Editor in Chief at Teen Vogue in 2016, she was the 2nd Black person to have held this position in the 107 years of Condé Nast's history! This journalist, editor, New York Times Bestselling Author of More Than Enough: Claiming Space For Who You Are (No Matter What They Say), BRAVO's Project Runway host continues to inspire others. We connected with her right after the Big Game to find out about hosting CÎROC Stands For Black Excellence which was held at the NFL House, the importance of representation and upcoming projects that she has coming up.
ATHLEISURE MAG: You just came off of a panel for CÎROC Stands For Black Excellence which took place during Super Bowl Weekend at the NFL House. Can you tell me about this event and why you wanted to be part of it?
ELAINE WELTEROTH: The event was amazing! For me, it was an easy yes! Being able to go and spend time with some influential Black women in sports media during Super Bowl Weekend in Phoenix where the sun was always shining – we were surrounded by the local chapter of National Association of Black Journalists. I just felt like I was around my people. I didn’t know any of the people prior to being there, but it felt like a homecoming in a sense because we have all walked similar paths professionally and we all in some way, shape or form understand what it means to be what I say in my book, first, only and different. So FOD which is a Shonda Rhimes term from her book, but I really felt this kinship and I think everyone did. It was really necessary because we’re all doing this work and in different spaces as journalists and it can be isolating to be the only one that looks like you and navigating those worlds. I think that it was very nourishing and energizing for everyone that was there. I have to give a lot of credit to the panelists because they brought it! I can bring my juicy and hard-hitting questions, but if I’m not met with openness, vulnerability, and transparency, it can just be a run of the mill event. This was anything but, I went really deep and there were tears. I joked that people came for the Super Bowl, but they got Super Soul conversations instead. It was like testimony time, it was incredible.
AM: You were also able to highlight the next generation of Black sports journalists, what was your biggest takeaway from the event as a whole?
EW: My biggest takeaway is that we all share so much in common no matter where we’re working or what side of the business we are in. There are some commonalities to our struggles and our triumphs. I think that the major takeaways were how important community is along the journey and I think that we definitely cultivated a deeper sense of community with at least 1 other person. My charge to them before they left, because the last question that came up from somebody in the audience which by the way I have to say, ain’t no Q+A session like a Q+A session with NABJ folks in the audience because every single question that came up was hard-hitting, thought provoking, complex or even beautifully simplistic! The last question was that – how is your heart? It left us in this really kind of reflective and heart filled space. My charge to everybody was to find somebody at that event that they did not know walking in and ask them, how is their heart?
We’re trained to ask the right questions and to be really buttoned up and to be focused on being very professional, but I think that when we’re with each other and in a safe space, we need to gear shift and learn how to ask the questions that open up our humanity and allow us the safe space to be just human and to show ourselves the softer side of each other. We need to cultivate that sense of community. That felt really good and I would say that that was a standout moment from the event.
AM: It’s great that this took place obviously during Black History Month, how can we continue to support and celebrate these objectives not only this month, but year around?
EW: Absolutely! Well one of the things that I loved about partnering with CÎROC is that they have made a financial commitment to NABJ to help fund the important work throughout the year. I know that NABJ is such a worthwhile organization that we rely on their work in terms of scholarship, mentorship, career advancement opportunities to keep the pipeline alive for the next generation of Black journalists. I just really love that CÎROC is taking a stand and making sure that they are supporting an organization like NABJ which is keeping Black journalists in the jobs. NABJ really does place young or emerging journalists in jobs. So we need them to stay funded, to stay supported and for me that was the most important connection. It’s not that Cîroc was just doing that one off event, they’re putting their support where their mouths are by really investing in NABJ in this way.
AM: What’s your go-to CÎROC cocktail?
EW: Ok so, I’m a terrible bartender, I don’t know how to make a cocktail myself, full transparency. I know how to do a lot of other things ok?
AM: You do all the things! But there is that one.
EW: Exactly! I wear a lot of hats, I do a lot of jobs – bartending ain’t one! But I will say that I do love a minty, cucumbery, light refreshing drink.
AM: Oh, the CÎROC Thyme Spritz.
EW: Yes, they had them at the event and it was so refreshing! It was perfect for a sweltering day in Phoenix right before the Super Bowl. I think most of us, but I definitely descended from a much colder climate so I was still thawing out and needed some refreshment! It was bomb and you should get the recipe because it was great.
AM: I have been a fan of yours of years. I remember when you became the Editor in Chief of Teen Vogue, my mouth literally dropped open and all the barriers that you have broken as a co-host on BRAVOS’s Project Runway, your best selling book and all of these accomplishments. What does it mean to you to not only be able to break barriers, but to unapologetically be you in these different spaces that we’re still making our presence known in those places?
EW: Well thank you first of all, I appreciate that so much. I think that it means nothing to break a barrier if you’re not doing so as your authentic self. I think that that’s what keeps the door open for the next Black woman to come through those doors as herself. We are not a monolith and I think that while we do represent for our community, we also represent the individuality of our community. I think that it’s important that we understand. You can feel the pressure as someone who is the first to blaze a certain trail. You might feel the pressure to be a certain way and to fit a mold or to break it in some kind of radical way. It’s important for you to be able to figure out how to be authentically you and how to tell the stories, those stories, if you’re journalist in only the way that you can tell. I think that by doing that, you are giving the permission to others to do the same.
AM: You are always so busy doing a number of projects. I know that you have an advice column with The Washington Post. What are things that we should keep an eye out for that you’re doing? I know that every time I see you taking on something that it will be amazing.
EW: That’s so nice! I am shooting a new show that I can’t fully talk about yet, but that’s why I’m in NY this month. But it’s going to be really good in terms of the conversations that it’s bringing to the table proverbial and literally. I’ll leave it at that, but I am excited about that. I feel that everything that I do, it may seem like I am doing a lot of things, but to me it is the same mission and the same spirit that I bring to everything. I always say that purpose can be multiplatform. You can find a way to work in your purpose across many mediums, especially as a journalist and storyteller in this era. I’m just grateful for the opportunity to be able to explore different mediums and going deeper into television. Also, finding a way to use my skill set as a journalist to raise awareness to issues that matter to our community and to me a lot as well personally.
Recently, I have been getting very involved with raising awareness and working towards hopefully, reform around the Black Maternal Mortality Crisis and trying to recontextualize that conversation because it can be so heavy. It’s just hearing that term, Black Maternal Mortality Crisis sometimes people just turn off. There’s so much going on in the world and there’s so much trauma, I can’t handle one more thing. But I think that if we reframe the conversation around celebrating the joy around childbirth and reminding us that we deserve to have joyful, safe births, then it opens up the conversation to how we go about achieving that! What are the different options that we have that we didn’t even know about? I want to come at it with this kind of fix it spirit; with this optimistic lens that’s very much so solution oriented and it’s really about showcasing these choices that we have along this birth journey that we really don’t know about and sometimes when it’s too late. So before we become another sad statistic, how do we get the right information to the right people and especially to Black women who are disproportionally affected by this crisis in this country. So that's my passion project in the non-profit space. I think that because it’s Black History Month, it’s worth mentioning!
You can support NABJ as well as Black owned business in a number of ways!
To stay informed on all NABJ related news you can register for their newsletter here.
Making a habit of supporting Black owned businesses all the time.
Share information online/engage in conversation surrounding pro-black efforts.
Finding your local NABJ chapter online to become a mentor, get involved and more.
Making a donation to NABJ through their website to help further their mission.
Registering for the NABJ newsletter to stay informed on all NABJ related news and future events.
CÎROC THYME SPRITZ
INGREDIENTS
1.2 oz CÎROC Vodka
1 oz Fresh Lime Juice
.5 oz Thyme Syrup
1 oz Fresh-Pressed Cucumber Juice
GLASSWARE
Footed Spritz Glass
GARNISH
Cucumber Ribbon and Thyme Sprig
PREPARATION
Add CÎROC Vodka, fresh lime juice, thyme syrup, and fresh-pressed cucumber juice into a shaker filled with ice. Shake well. Serve in a footed spritz glass. Garnish with cucumber ribbon and thyme sprig.
PHOTGRAPHY CREDITS | Bre Johnson
Read the FEB ISSUE #86 of Athleisure Mag and see CREATING SPACES | Elaine Welteroth in mag.
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ROCK THIS WHEN YOU'RE POPPING OUT FOR A MOMENT
Read the FEB ISSUE #86 of Athleisure Mag and see ROCK THIS WHEN YOU’RE POPPING OUT FOR A MOMENT in mag.
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9LOOKS | BURBERRY
Read the FEB ISSUE #86 of Athleisure Mag and see 9LOOKS | Burberry in mag.
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APPRECIATION FOR THE CRAFT | JASON REMBERT
For years, we've enjoyed seeing the looks created by Celebrity Fashion Stylist, Jason Rembert whether it's for his red carpets with his clients Lizzo, Issa Rae, Mary J Blige, Rita Ora, Odell Beckham Jr; designs from his line Aliette worn by Sheryl Lee Ralph, Quinta Brunson and Regina Hall to name a few, or when he has styling covers for our favorite magazines and been a part of campaigns. Jason's attention to detail and knowing how to dress bodies that want to make an impact is impeccable.
Recently, Jason partnered with Baileys to create a Baileys Marshmallow Puffer that brings his vision and a subtle aesthetic of the brand together. We talked with him about his partnership with the brand, his inspiration to create the jacket and of course how he is navigating the upcoming Awards season as well as the latest collection of his brand.
ATHLEISURE MAG: So tell us about the first ever Baileys Puffer and how this came into being?
JASON REMBERT: Baileys has been part of my entire life. I don’t remember a time like in my adult life where it wasn’t part pf my life. Even as a kid, my mother was such a big fan of Baileys. My mom never drank any hard liquor and Baileys was always her preferred choice. She used to put it in coffee, she drank it by itself and as I became an adult, I started drinking it of my coffee and I always have a bottle of Baileys just sitting in my refrigerator and getting it cold and it has been a part of my life and I like the versatility. I love that I can drink it in my coffee and I remember when Häagen-Dazs had it in their ice cream. I like that I can drink it by myself and it’s something that I can share with my girlfriend, she does the same thing. Now with Baileys, it’s really cool to partner with a company where they don’t limit my creativity. When I came to them with this idea of a couture piece and I had these big ideas, they embraced it. Sometimes, when you work with these big companies, they try to dial it down or dilute your creativity. Baileys was like, we're about it, we're down! Let’s do it! When you have a partner who supports you and is willing to stand behind your creative integrity, that’s the right partner. For me, creating this garment was a push for me as a designer. I have always wanted to create a puffer. I never created a puffer for my collection or even for myself. I’m such a fan of puffers, it’s so pseudonymous with winter and Après ski and just something different. So now, to be able to go somewhere whether it’s the Poconos, Gstaad or wherever I go for ski season, I now have something that is a piece that I created that I have made my own.
AM: Where did you get your inspiration from? It is such a cute jacket, who doesn’t love a puffer as it’s something that we would rock for sure as well as to style it for our shoots.
JR: Thank you! To be honest, I have always been a fan of quilted things and different forms of embroidery. Embroidery has been pseudonymous with me as a designer from my first collection. So, now to be able to bring that into a piece that is pseudonymous with my personal style. I have never made a piece that was so unisex and so fluid. So now to have piece that I can honestly rock, I wanted it to be oversized, I wanted it to have a toughness to it. I wanted it to have details to it. I went to Baileys and I said, honestly, is it possible for me to use your logo to do a subtle but effective quilted embroidery and they were down! I think that my goal for it was to give a marshmallow feel without blatantly being cheesy and putting marshmallows on it. I feel that it still gives that softness of a marshmallow even though it is so tough! That juxtaposition is always so important to me – to have both the fluid approach to design for femininity and masculinity.
AM: Now we’re in the thick of Awards Season and as a fan of those you’ve worked with from Mary J Blige, Sheryl Lee Ralph – how do you approach this time of year? It's a crazy period of time and you’re definitely in the thick of things at the moment!
JR: Thank you! My approach to Awards Season is honestly, trying to be as organized as possible, to maybe schedule fittings as early as possible, making sure that the timeline for alterations are there, making sure that timelines for refitting is there. This Awards Season is a little more unique. The Golden Globes was one of the first really big awards show. I had one client that I had to style and I had another client, Sheryl Lee Ralph which I designed a gown for.
AM: Which was stunning.
JR: Thank you so much. Her daughter, Ivy Coco who’s her stylist, reached out to me to ask if I could design an amazing gown for her mother for Awards Season. Just being honored to do that was great. That balance is hard! I feel good. I have great support, I have a great team. They make my job so much easier to do it, because they are so on point. I think that honestly, that’s how you get through Awards Season, having a great team.
AM: In terms of your label, Aliette, we have loved so many pieces that you have designed! What are some of the new portions of the collection that we should keep an eye out for as we all head into FW23 as well!
JR: Oh wow! Crazy enough, I don’t know why or how but I shot my lookbook earlier this month for my PF23 collection. I shot it in LA because I was stuck here for Awards Season. I’m very very excited and very proud of it. It’s my first time doing a proper pre-Fall collection.
AM: How do you take time for yourself for a bit of self-care because you are incredibly busy and you have so many projects that you’re part of.
JR: Thank you. I do take time for myself. I have a very supportive family. My favorite thing to do in the whole world is play Spades. I do that as often as possible. I try to play Spades once a week with friends and family. I get to enjoy it! Sometimes I just take a Sunday afternoon and just my girl and I and we just watch TV. Right now, we’re binge-watching between White Lotus and BMF. She loves to make new drinks so we get to have some really cool Baileys-infused drinks and she makes Sundays great! So I get to enjoy Sundays!
PHOTOGRAPHY CREDITS | Baileys Irish Cream
Read the JAN ISSUE #85 of Athleisure Mag and see APPRECIATION FOR THE CRAFT | Jason Rembert in mag.
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MIXING THE ELEMENTS | SHERYL LOWE
We love statement jewelry and the idea that when wearing an arm stack, we're sharing a number of stories that completes our look as well as telling others about ourselves! We took a moment to chat with Sheryl Lowe about her namesake line Sheryl Lowe Jewelry. We wanted to know how she went from working on TV/film sets as a MUA, her passion for jewelry, creating her line as well as creating an additional line - MR. LOWE which has been modeled by her sons and husband, Rob Lowe. We also wanted to know more about her process in terms of creating the pieces and finding the right gemstone that will carry her vision.
ATHLEISURE MAG: You started in the industry as a MUA and have worked on a number of films! What led you to deciding that you wanted to put your creativity into making jewelry?
SHERYL LOWE: I started designing and creating jewelry when I was 14. I visited local bead shops and made designs for close friends and family. That started my passion for gemstones and exotic rare beads. When I was on-set as a make up artist, my passion for jewelry was always there. As I moved from set to set, venturing to new locations for each project, I continued to collect jewels and beads. These have since grown into parts of my collection now, and trained me to have the eye that I do today.
AM: I am an Accessory Expert, Fashion Stylist and Co-Founder/Creative + Style Dir of Athleisure Mag. I have always believed that an accessory tells a story that starts with the designer who created it and continues with those that wear it. When did you realize that your passion for creating these pieces would be best served in creating Sheryl Lowe Jewelry and what story are you conveying with your pieces as a whole?
SL: I didn’t set out to found a company, although I’m wildly grateful for what Sheryl Lowe Jewelry has become. It really began as a way of connecting with other women artistically. At a certain point, demand became significant enough that I had to transition my little passion of the heart into a business, but I’ve always fought to keep the experience as personal as when I was stringing beads and creating necklaces out of my closet as a teenager.
AM: What is the ethos behind your brand?
SL: Classic with an edge.
AM: You handcraft each of your pieces and use a number of stones and precious metals. How do you go about sourcing your stone pieces and what does that process involve?
SL: Each stone is chosen specifically for every new collection. My method is to focus on how something makes me feel when I hold it and am looking at it.
AM: I have always loved stones in my jewelry, what are 3 of your favorite stones that you like to use?
SL: Rainbow Moonstone, Emeralds and Turquoise
AM: Where do you get inspiration from to create your line?
SL: I am inspired by timelessness, effortlessness and sex appeal and how something makes me feel when I wear it. Currently I am in a Brigette Bardot era, South of France phase.
AM: In looking at your site, I love a great wrist stack and love your Spring Sands Bundle, Black Diamond ID Bracelet and Multi-Color Opal + Pearl Bracelet with 8 Diamond Rondelles. What are 3 pieces that are your favorite?
SL: One of my staples I wear everyday is my silver diamond ID bracelet. I love mixing chains with beads so I will always layer one of my favorite color beads to create my own personal arm party.
AM: You have had Oprah, Cameron Diaz, Gwen Stefani, Maria Shriver, Gwyneth Paltrow and more wearing your brand. Who would you say is the Sheryl Lowe customer?
SL: My client is a woman who is classic but likes to have a bit of adventure. She aspires to add a special piece to her collection and she wants something that tells a story and brings meaning to her life.
AM: If a customer has a specific stone that they would like to use can they work with you to create a piece? Can a customer bring a stone that they already have to incorporate into a custom piece?
SL: We love the challenge of creating a piece out of someone’s special heirlooms.
AM: What led to the launch of MR. LOWE?
SL: Starting from the beginning, I have always designed pieces for men and women and my husband has always worn my designs so it was natural to launch MR. LOWE
AM: I think it’s great that you had your husband and children model the line, who is the MR. LOWE customer and where do you get inspiration from when you’re creating this?
SL: The MR. LOWE man is the corporate outdoorsman, an adventure seeker and
sports enthusiast.
AM: I love a number of the bracelets from the men’s line and would wear personally as I’m a fan of Onyx and Malachite! What are 3 of your favorite pieces from MR. LOWE?
SL: I am a girl who appreciates a man who mixes chain with beaded bracelets for a textured look. Some of my favorites are the black onyx, blue lapis and green jasper. I also love our bracelets made from old record vinyls.
AM: Your pieces are sold at luxury retailers including Neiman Marcus and Bergdorf Goodman and you are a member of the CFDA as well. Where do you see Sheryl Lowe whether it’s upcoming projects, increasing your assortment etc?
SL: I love when new clients discover Sheryl Lowe designs. That’s what excites me the most.
AM: Philanthropy is a business model that is built into your brand. What organization do proceeds of your line go to and why was it important for you to include this?
SL: Recently I designed a set of Amethyst bracelets with all proceeds benefiting The Women's Alzheimer’s Movement, a cause close to my heart.
AM: When you are not designing or planning your upcoming collections, how do you take time for yourself?
SL: I love to read a good book, listen to music, and spend time with my two sons and of course take a romantic walk on the beach with my husband.
PHOTOGRAPHY CREDITS | Nancy Neil Photography
Read the AUG ISSUE #80 of Athleisure Mag and see MIXING THE ELEMENTS | Sheryl Lowe in mag.
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PLEIN SPORT SS23
During MFW SS23 presentations, Plein Sport unveiled their collection of men’s and women’s pieces that take you from studio to street. In addition, they dropped a digital presentation as well.
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PHOTO CREDIT | WWD
BALENCIAGA X ADIDAS NYFW SS23
On Sun May 22nd, Balenciaga took over the NYSE to show their SS23 collection which also included their much anticipated Balenciaga X Adidas collab which is available from now until May 29th. Check out the looks that this iconic financial spot.
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BINGELY BOOKS
WHIZ LIMITED: THE FINEST OF TOKYO STREET
Rizzoli
Hiroaki Shitano
We love a good coffee table book and Whiz Limited: The Finest of Tokyo Street looks at the past 20 years of the brand's collaborations with iconic people/brands as well as their designs. This Japanese streetwear brand was launched by Hiroaki Shitano in 2000 with a following from Japan, Hong Kong and the mainland of China. He is know for his influences by Hiroshi Fujiwara.
From its origins of handmade and painted tees, the label includes an array of items that incorporate eccentric Japanese aesthetics. Growing up in the entertainment district of Shinjuku, you can see the influence of this area within the palette and style of his pieces.
In addition to the history of the brand, we are reminded of collaborations with A Bathing Ape, Hello Kitty, Disney, Kappa and the estate of Keith Haring to name a few.
There are also images of the sneaker collaborations that include Puma, Mizuno, Converse and more. This is a new fave for our coffee tables.
LOVE THE FOODS, THAT LOVE YOU BACK: CLEAN, HEALTHY, VEGAN RECIPES FOR EVERYONE
Rizzoli
Cathy Katin-Grazzini
In Love the Foods That Love You Back: Clean, Healthy, Vegan Recipes for Everyone, we have a recipe book that although it focuses on vegan cuisine, it aims to please herbivores, carnivores, omnivores and flexitarians.
Recipes reinvent a number of our global favorite foods in a plant-based way. She provides tips on how to stock our pantry, illustrating the building blocks of the recipes and keeping us inspired. In addition to our favorite dishes, there are those that are new to us which allows us find our next must-eat meal. We think this is a necessary book for your collection whether you're plant-based or simply like to include this in your meals throughout the week.
SERAFINA: MODERN ITALIAN CUISINE FOR EVERYDAY HOME COOKING
Rizzoli
Vittorio Assaf + Fabio Granato
Here in NY, Serafina has always been a great place for a business meal, celebrating with friends over cocktails and more editor dinners than we can count. The Italian comfort food and ambiance is always one that we enjoy when we dine here. Serafina: Modern Italian Cuisine for Everyday Home Cooking allows us to enjoy our favorite dishes from home!
We get the inside scoop from Vittorio and Fabio on secrets of regional Italian food and modern takes on these dishes!
We also learn about the Serafina story where a survival pact birthed the launch of their first location in NYC in 1995 and includes restaurants around the world from Dubai to Japan.
With over 100 recipes, recipes are easy to follow and you get a culinary education from regional to local traditional history as well as learning about quality ingredients. There is also a knowledgebase from farmers, fisherman, orchard planters and more.
If we can't make it to our favorite location in the city, we know that we can make something incredibly comforting at home for friends and family.
Read the APR ISSUE #76 of Athleisure Mag and see Bingely Books in mag.
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9LIST STORI3S | GORJANA REIDEL
INSPIRING WOMEN | GORJANA REIDEL
International Women's Day, International Women's Week and Women's Month are moments to celebrate and empower women who continue to push the envelope by being present and taking charge in the areas that they reside in around the world. It's also a time to reflect and assist those should also lend their voice to this effort. We caught up with the co-founder of gorjana, Gorjana Reidel who is known for her accessible and fine jewelry line that oozes SoCal cool girl style and has been worn by a number of celebrities and those in the know. We wanted to find out about how she created this brand, pieces we should have in our collections and the capsule collection that she has with her sister, Iva Pawling, co-founder of Richer Poorer.
ATHLEISURE MAG: I have been a fan of your brand for a number of years. As a celebrity fashion stylist and accessory expert, I like the aesthetic that you have brought into the jewelry industry. What led you to want to launch this jewelry brand?
GORJANA REIDEL: My childhood home in Serbia was extremely creative and that “DIY” attitude had a lasting impact on me. When I went to college, I knew I wanted to continue to channel that creativity in fashion. Although I studied marketing in college, I landed an internship in cosmetics at Neiman Marcus. After I graduated, I worked as an assistant manager in the jewelry department and that’s where I discovered my passion for jewelry design. I fell in love with jewelry because it’s intimate and timeless. You can wear a piece of jewelry every day and it eventually becomes a part of you.
AM: You and your husband created and are co-founders of this brand, and you are the Chief Creative Officer, what is your day-to-day like?
GR: Every day is different - which keeps it fun and exciting. From design ideation to product meetings….
AM: How do you go about getting inspiration for your jewelry line?
GR: I am really influenced by the Southern California lifestyle and the more relaxed vibe. I get inspired from different things all the time. It could be a cool shape I see, or I will look at something I want to wear and come up with the perfect jewelry piece to complete the look.
AM: Who is the gorjana woman?
GR: There really isn’t one type of woman - we see women from their 20s to late 50s or 60s wearing our jewelry. Our collections are timeless and so versatile - from chains to charms and daintier styles in our fine collection there truly is something for everyone.
AM: What is your process in terms of designing and creating new collections?
GR: This is always a fun process and never really the same. Sometimes we get inspired by a certain gemstone, sometimes it's a fun outfit we want to accessorize or a cool pattern we see and want to incorporate into a design. The process is never the same but that's what keeps us motivated and creative.
AM: How much does Laguna Beach play into your designs?
GR: I am always inspired but the beauty around me and Laguna is certainly one of the most beautiful places in the world. It’s so eclectic and so authentic. There’s a sense of community. I obviously love the beach and the whole topography of Laguna. We live up on a hill. I see the water every day. It’s just one of the most beautiful places I’ve ever been to.
AM: I’ve always loved the fact that your pieces are meant for layering – for those that may not do this, what should they keep in mind when doing this?
GR: Honestly, the more the merrier when it comes to layering…but I do feel like you should wear the jewelry, the jewelry shouldn’t wear you! Start with a couple of simple, classic pieces like our Parker or Venice Necklace and build your layered look to make it your own. We have some beautiful, daintier styles in our Fine Collection - including cool diamonds and 14k solid gold. I love to mix and match all of our styles to create the perfect neck mess!
AM: What are 3 pieces that you’re excited about in the line right now that we should consider including into our personal collections?
GR: We just launched our first fine signet ring with pavé diamonds - I love adding it to my everyday stack, it adds serious shine. I also love layering our Diamond Evil Eye Necklace and Parker Mini Layering Set.
AM: We know that the Tuscon Gem Show just took place a few weeks back, are there gemstones or other materials that you have yet to include in the line that you’re thinking about for future collections?
GR: We only source large gemstones for our stores at the Tucson Gem Show. They have such a wonderful grouping of vendors and some really unique items. In terms of future collections, we are really into exploring precious gemstone options for our fine collection.
AM: We’ve visited your stores here in NY and in DC. With nearly 30 stores, what is the ambiance that you bring into your locations and are there additional locations/cities that you will launch this year?
GR: Each store has a cool, quintessentially Californian vibe and a clean backdrop to highlight the jewelry. Guests are meant to feel as if they’re walking into a welcoming, coastal bungalow in our hometown of Laguna Beach, California. We are excited to open stores in Portland Oregon, and Nashville next month with Carlsbad, Houston, Philadelphia, and Studio City to follow in Q2.
AM: You and your sister created a capsule collaboration for International Women’s Day between gorjana and Richer Poorer. Can you tell me more about what is in the capsule and why you came together to create this?
GR: As female entrepreneurs, we know first-hand that entering the business world can be difficult. In doing this collaboration we are determined to provide support for those who are just starting out. In true collaborative nature, I worked with Iva to create a tank top with the perfect necklace neckline, and Iva pushed me to create a necklace to symbolize our individuality and showcase our bond. The capsule includes the necklace, tank top and then an option to purchase as a bundle with both pieces.
AM: Being a co-founder of Athleisure Mag, we love sharing stories of those that are empowered who make their mark in the world. How important is it for women to be inspired and encouraged to start their own businesses?
GR: I could name a thousand reasons why women should be inspired to start their own businesses. One reason that sticks out is to ensure diversity and balance across businesses. Genders from all different backgrounds bring their own unique perspective to the table and having a healthy mixture is highly effective - we’ve found - at continuing to have a well-rounded outlook on where the business goes next. Jason and I run the company together, and being a male/female team, we truly balance each other out with our differing opinions and viewpoints. All perspectives have value and when you truly listen to incorporate each other into decision making, it can only help to better capture your target customer and grow your business.
AM: 100% of the sales from this capsule collection will be donated to Dress for Success. Why did you want funds to go there?
GR: We always try to inspire others to follow their dreams, and hope that by donating 100% of proceeds, we can help those dreams go a little further. Giving back has always been of major interest to us personally, and both gorjana and Richer Poorer. We are proud and honored to support charitable organizations and communities large and small, nationwide.
AM: Will there be future collaborations of this nature between you and your sister?
GR: I hope so! We had so much fun working together on this.
AM: How do you take time for yourself when you want to make sure that you have the reset that you need?
GR: I love spending time with my family - going on hikes, going to the beach or being out on our boat.
IG @gorjana
PHOTOGRAPHY COURTESY | Gorjana Reidel
Read the APR ISSUE #76 of Athleisure Mag and see INSPIRING WOMEN | Gorjana Reidel in mag.
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