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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
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THE LEGACY OF 101 | FLOYD MAYWEATHER JR.

March 24, 2025

This month, we took a moment with the GOAT , boxing great, promoter, and entrepreneur Floyd Mayweather Jr! When he boxed professionally from 1996 - 2017, he won 15 major championships, was undefeated with a 50-0 record, fought in 5 separate weight classes and has a number of records that are still unbroken!

Even after he retired professionally, he still boxes in exhibition fights; continues to train; and has an amazing portfolio that includes: The Money Team, Mayweather Promotions, Mayweather Boxing + Fitness Gyms, his real estate investment firm VADA Properties and most recently 1 of 1 his supplement brand. He continues to extend his brand across verticals! We wanted to know more about how he came to boxing, his approach to his fights, his legacy, and how he looks at adding to his projects and portfolio.

ATHLEISURE MAG: What is it about boxing that drew you in and why do you love it?

FLOYD MAYWEATHER JR: Boxing has been a part of my life since day one. My father and my uncle were fighters, so I grew up in the gym, watching and learning. What drew me in was the challenge—the mental and physical battle of proving you are the best. I love the strategy, the discipline, and the hard work it takes to stay at the top. Boxing is not just about throwing punches; it’s about skill, precision, and intelligence. That’s why I dominated the sport for decades.

AM: On Feb 12th, you launched 101. Why did you want to create a supplement brand?

FM JR: During my training sessions through the years, everyone was always asking which supplements kept me at the top of my game. That curiosity sparked the decision to eventually create my own line, a clean brand that is science backed and delivers on its promise. There are too many brands out there in the marketplace that still contain unsafe ingredients, so I set out to create 101 to give consumers a trusted product they can feel working. When a trusted product they can feel working. When it comes to my fitness and nutrition, I refuse to settle for less, and I want the same for athletes of all levels.

AM: What was the process like for you in creating this brand and what was the most important part of the formulation to you?

FM JR: In collaboration with industry leader Magnum Nutraceuticals, we worked hand in hand to ensure products contained only the best ingredients and have met the highest standards. Products went through rigorous testing, are backed by science, innovation, and are truly determined to be safe and effective. Simply put, athletes will feel the difference and see the results with the supplements which is why I created the One of One brand.

AM: Tell us about the initial supplements that you started with and when do you take them?

FM JR: The line of products from 101 helps any athlete’s journey, from energy and endurance to recovery and hydration. There are some products that I take daily. Whey Protein delivers high-quality protein and prebiotic fiber, and digestive enzymes for smooth digestion and muscle recovery. Greens + Gut Health helps supercharge my daily nutrients. It is packed with superfoods, prebiotic fiber, and essential vitamins to promote gut health and digestion. Peptide Builder is scientifically proven to enhance muscle growth and recovery. I reach for our Hydration to keep hydrated and to help with muscle cramping.

There are 3 products that are best used as part of your training regime. Sport Pre-Workout is meant for more moderate energy and endurance and includes caffeine for an additional boost in energy and strength. Loaded Pre-Workout is what I take before looking for high-intensity, extreme focus and maximum blood flow to carry more oxygen to my muscles. Creatine Monohydrate I also take before working out, to help with performance and cognitive function.

Together all these products provide a complete toolset to fuel performance, enhance endurance, and accelerate recovery.

AM: Are there plans to include additional products within this assortment?

FM JR: Yes, we definitely have plans to launch several new innovative supplements, several are in development and testing currently. We will be continuously looking to bring new innovative products to meet the needs of our One of One community on their fitness journey. Watch this space to see what innovations 101 will be bringing consumers next to stay ahead of the game.

AM: In your career you have fought in 5 weight classes. When you make that decision to navigate those classes what are the things that you have to do in order to prepare for that class?

FM JR: Moving through weight classes is all about preparation and making the right adjustments. It is not just about gaining or losing weight—it is about maintaining speed, power, and endurance while adapting to different styles of opponents. I worked closely with my team to ensure I was always in peak condition, no matter the division. We focused on nutrition, strength training, and the right fight strategy for each weight class. Every move I made was calculated, and that is why I remained undefeated.

AM: You have had a number of memorable fights, what are 3 fights or moments that are a favorite in your career?

FM JR: I have had so many great moments, but three fights stand out:

Oscar De La Hoya (2007) – This was a turning point in my career. It was the biggest fight in boxing at the time, and when I won, I became the face of the sport.

Manny Pacquiao (2015) – The world waited for this fight for years, and when it finally happened, I showed why I was the best. It was a masterclass in skill and strategy.

Emanuel Augustus (2000) – Not the biggest name, but one of the toughest fights I ever had. He was unpredictable, but I adapted and proved I could handle any style.

AM: You do exhibition bouts after retiring from professional boxing - why is this important to you to continue to engage in the sport in this way and for you, is the training different?

FM JR: Exhibitions allow me to keep doing what I love while giving fans around the world a show. I accomplished everything I needed to in professional boxing, so now it is about enjoying the sport on my own terms. The training is different. I do not have to prepare for 12-round wars, but I still stay sharp, stay in shape, and put on great performances. It is about continuing to entertain and inspire.

AM: Tell us what a week is like with you in the gym and your wellness game. What are 3 exercises that we can do if we want to train like Floyd Mayweather Jr?

FM JR: I train every day because staying in shape is a lifestyle for me. My workouts focus on endurance, speed, and skill. Three exercises I recommend for anyone who wants to train like me:

Jump Rope – It builds endurance, improves footwork, and sharpens coordination.

Pad Work – Essential for speed, accuracy, and defensive reflexes.

Core Training – A strong core gives you power, balance, and control in the ring.

AM: You retired with an undefeated record 50-0, won 15 major World Championships across 5 weight classes, 3X BWAA Fighter of the Year, 6X Best Fighter ESPY Award, inducted into the International Boxing Hall of Fame in 2021, and you are known as one of the best defensive boxers in history, and as the most accurate puncher, and one of the most lucrative pay-per-view attractions across any sport - what does it mean to you to have all of these accolades?

FM JR: It means I did exactly what I set out to do. I dominated the sport for over two decades, stayed undefeated, and broke records that may never be touched. People will always debate who the greatest is, but my record speaks for itself. I mastered the sport, changed the business of boxing, and walked away on top.

AM: I've been a fan of boxing since I was 3 years old so I grew up watching Mike Tyson, George Foreman, Lennox Lewis, Sugar Ray Leonard, Oscar De La Hoya, Evander Holyfield, Manny Pacquiao, Marvin Hagler, and you. What do you want your legacy to be known as in this sport?

FM JR: I want my legacy to be simple: The Best Ever. Not just because of my record, but because of how I changed the game. I showed that boxing is about intelligence, strategy, and discipline. I controlled my career, I made the biggest fights happen, and I made sure I was paid what I deserved. That is the blueprint I want future generations to follow.

AM: Tell us about TMT.

FM: JR: The Money Team is about hard work, dedication, and smart decision-making. People see the success, the cars, the watches, but what they don’t see is the discipline that got me here. TMT represents a mindset - believing in yourself, staying focused, and never settling for less than what you are worth.

AM: Why did you create Mayweather Promotions and what are some upcoming events that we should keep an eye out for?

FM JR: I created Mayweather Promotions because I wanted to take control of my career and help other fighters do the same. Too many athletes let other people hand their business, and they end up with nothing. I made sure I controlled my own destiny. Now, Mayweather Promotions is one of the biggest brands in boxing. We have exciting events coming up, and we are always looking for the next superstar.

AM: You have been in the fitness and wellness space for some time with the Mayweather Boxing + Fitness Gyms. What does it mean to you to offer boxing fitness in a studio format?

FM JR: It is about making boxing training accessible to everyone. You do not have to be a professional fighter to train like one. Boxing is one of the best workouts in the world, and with Mayweather Boxing + Fitness, people can experience my training style in a fun, high-energy environment. It is about building confidence, discipline, and physical strength.

AM: We shoot a number of our editorials in luxury residences here in NY and your diversified portfolio also includes real estate where you founded VADA which has properties here in NY including 410 Tenth Ave Hudson Yards, The Copper, Two Sutton as well as properties in Jersey City, Chicago and The Villa Casa Casuarina at the former Versace Mansion in Miami - it's quite an assortment. Why is having this in your portfolio important to you?

FM JR: Real estate is about building wealth for the future. I made my money in boxing, but I invested it wisely. I own properties across the country because I understand that money has to work for you. The goal is to create generational wealth, and real estate is a major part of that strategy.

AM: We can't talk about you without talking about your style from your luxury brands, diamond necklaces, insane bags, and more. Why do you love fashion?

FM JR: Fashion is about expressing success. When you work hard, you should be able to enjoy the rewards. I take pride in my style, whether it's a custom suit, a designer bag, or a one-of-a-kind watch. Everything I wear is a reflection of my success

IG @floydmayweather

@youare_1of1

PHOTOGRAPHY CREDITS | PG 16 - 20 Floyd Mayweather Jr. | PG 23 + 24 Floyd Mayweather Jr./IG | PG 26 + 32 Gene Blevins Zuma Press/Icon Sportswire | PG 28 Jeff Gritchen/ZUMApress.com/Icon Sportswire | PG 30 Chris Farina/Zuma Press/Icon Sportswire |

Read the FEB ISSUE #110 of Athleisure Mag and see THE LEGACY OF 101 | Floyd Mayweather Jr. in mag.

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In AM, Athletes, Feb 2025, Sports, Olympian, Olympics, Fitness, Martial Arts, Wellness Editor Picks, Wellness, Real Estate, Real Estate NYC, Post Workout Tags Floyd Mayweather Jr, Boxing, Boxer, Martial Arts, Fitness, Gym, Real Estate, Supplements, Entrepreneur
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HER RECIPE FOR SUCCESS WITH CAT CORA

January 20, 2020
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This month's cover is graced by the first female Iron Chef, Restaurateur and TV Personality, Cat Cora. In addition to our photoshoot for our Holiday issue, we sat down with her to talk about her trailblazing career, her mentors Julia Childs as well as Regynald Washington, a number of exciting projects that she has coming up as well as her latest TV show - ABC's Family Food Fight.

ATHLEISURE MAG: What was the moment that you realized that you wanted to be a chef?

CHEF CAT CORA: I think that I really realized that when I was about 15 years old and I had always been around restaurants. My grandfather has restaurants, my godfather had restaurants. I had amazing cooks: my father, my mother, my grandmother all around me - cooking different things. My mom and grandmother could bake and it was very global cuisine. My dad was Greek-American so we learned Greek food and of course, I lived in the South in Mississippi so we had good southern food. So I think that being around restaurants my whole life and growing up around them, it was really in my DNA. So around the age of 15, I thought, “I really want to do this.” I love the vibe and energy of a restaurant and kitchens. I thought that I would want to go in and pursue this lifestyle and this way of living through my career. Again, I thought that I was just born to do this even though it seems like it sounds a little corny.

AM: We love this. So where did you train and where did you go to school, what were various kitchens that you started in before opening your first restaurant?

CHEF CC: Well, I started by going to the University of Southern Mississippi in Hattiesburg, Mississippi. I got my degree in Exercise Physiology and Nutrition with a minor in Biology and I really thought that I was going to go Pre-Med and then I took a detour because I loved health and wellness so much. I thought, “this was great.” I loved being fitness and health-oriented.

It was a perfect fit for me and really after graduation, I backpacked around Europe to 9 countries and just fell in love with food again. When I went back home, I said, “I know I have this degree and it will be great to fall back on, but I think that I want to go back to that first love and that’s food and restaurants!”

So I started working in restaurants and went onto training at the Culinary Institute of America. I was lucky to meet Julia Childs who became a mentor of mine at Natchez, Mississippi at a book signing. I felt that was like the planets aligning for me. I went to see her and was able to get advice from her and she mentored me. She told me to go to the Culinary Institute of America which is the Harvard of culinary schools and I applied pretty much the next day! I went there and graduated with honors and I went to France and cooked in 2 and 3 star Michelin restaurants at a time when women weren’t really allowed in French kitchens. They weren’t welcome there and that was about 20 years ago – which isn’t that long ago. I got 8 or 10 rejection letters in a row from 3 starred Michelin chefs and finally, I got 2! One from Georges Blanc and one from Roger Vergé. They were legendary chefs and I took both of them. I couldn’t choose as one does very classical French and one does Nouvelle Cuisine which is a newer French style – so I took both. One was in the south of France and one was in the northern part of France. They’re very different regions, different foods and ingredients as well. It’s an experience that I would never change for the world. It was very tough, especially as a female as I was the only one in the kitchen at the time. It was very daunting for a lot of chefs and many wouldn’t do that, even male chefs because they knew that French kitchens, and especially 3 starred Michelin kitchens, were very distinguished and very tough.

I did it, I got through it and came back to the US to a lot of job offers and I settled in NY for a little while for about 5-6 years. Then, I got a job offer in Napa Valley as an Executive Chef at a restaurant called Don Giovanni and then the rest was really history because I started working in kitchens as an Executive Chef and just worked my way up into opening my own company. I decided that I wanted to work for myself and be an entrepreneur as I had always had that entrepreneurial spirit and so, I did that and started Cat Cora, Inc. I started TV by chance and got an offer by Food Network by chance because I was on a local channel at the time. I opened Postino at the time where I was an Executive Chef and partner in the Bay Area. They ended up calling me a month later to audition me for my own show and to do guest appearances and that was in 1999.

I’ve been doing TV ever since – 20 years of television and it has been amazing. It’s been such an incredible journey and being able to do various things in this industry has been such a gift and a blessing. I feel that I love having restaurants, I love doing television and creating. My wife, Nicole who is an amazing producer in her own right, and we’re starting to get behind the camera to create shows, producing, doing cookbooks – and this world is so heady and beautiful. It has been such a blessing and here I am – here with you guys! It’s been great! To do this photoshoot and your magazine is so beautiful and to be able to do a high fashion shoot like this is just something that I love. I love fashion, I love jewelry, I love styling and having that from head to toe – whether it’s a pair of sunglasses like we talked about down to the shoes and everything in between! It’s so exciting to me and I love it and I love fashion. This has been such a blast!

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AM: We love having you as the cover of Athleisure Mag’s 48th Issue for Dec as well as having this interview available for our podcast show Athleisure Kitchen! We know that you’re a perfect fit for our issue as a trailblazer with a number of accolades including being the first female Iron Chef, the first female that was inducted into the American Academy of Chefs Hall of Fame, your career in TV, restaurants and more! Hearing you speak about Julia Childs – what an amazing opportunity to have her as a mentor! What is a piece of advice that she gave you that you still use to this day as you continue to navigate your empire?

CHEF CC: I think that the best piece of advice that she ever told me was to always pay it forward – no matter what you do. My parents also told me that in a different way. They were always giving back to people. My mom was a nurse and my dad was a school teacher. We didn’t have a lot of money, but they always gave back to people in charitable ways and I think that that was ingrained in me as well as my siblings at a really young age.

When I met Julia, she said the same thing! She was so generous with her time and her advice – she did so much nurturing with me and the one thing that she said, was that she did this for me and that it was my turn to do it for somebody else. I think that she saw a passion in me and that it was really what I was meant to do, my destination and my fate.

That was pretty powerful for me and I have done that ever since. We have a women’s empowerment culinary internship that we started where we take one intern a year and they come to my house and are really embedded in our company and our lives for a week. They stay with us, we cook together, they spend time in some of my restaurants. Nicole and I will spend time with them on the business end of it to teach them what we do as a business and to teach them those skills. I think that that is important in this day and age that you have a business sense as well as that creative which goes hand in hand. I think that has been really powerful. I started Chefs for Humanity 15 years ago that is all about emergency feeding relief. It’s about helping to end hunger in the world, fighting hunger and it’s also about nutritional education so we are kind of a three-fold mission that’s been really amazing. We have done programs with Michelle Obama when she was in the White House and I spent time with the Obamas as well and they were so about creating programs that bettered everybody whether it was school feeding – Chefs Move to School, Let’s Move – which was about getting active when they realized that there was an obesity epidemic and other initiatives.

We’ve done multiple things not only here in the US, but globally. So those are the kinds of things that I do to pay it back and I try to do it every day! Whether it’s to young professionals that are looking for advice and on our social media, we’re constantly having questions from people asking if I can mentor them, answer a question or them, give them advice and direction, where they should go to culinary school, what road they should take now and what their next step should be. I feel like I’m constantly and I love giving advice to people and helping them to understand the next step – the way that Julia helped me. My next step for me was that she basically took me by the hand and said, “you’re next step is that you’re going to go to the Culinary Institute of America and get a culinary degree.” I was able to tell her again later, that I was going to go to France and was able to come full circle with her again.

AM: She must have been so proud of that!

CHEF CC: Yeah, she was – she was very happy!

AM: How would you define your style of cooking?

CHEF CC: I would say, very Mediterranean oriented. I can cook almost anything at this point of my career and I mean that in a very humble way. It’s just that I have been trained and especially with Iron Chef, every single battle that I did – it was a different cuisine so that taught me and gave me an ability to research to really understand that cuisine, that region and that country. I got really adept at different cuisines and throughout my cuisine whether it was Asian, Italian – obviously, I grew up in the Greek Southern heritages.

I think that different cuisines from around the world – I love to learn so much about each one of those and it’s like I’m a sponge and want to know more and be curious about things. I think that that gives you an edge and keeps you on your toes and you should always have a curiosity about something else. You’re never done learning. But if I had to answer what is my soul food, Mediterranean food. Foods of the sun and living that lifestyle. The Mediterranean diet is the healthiest diet on the planet and we know that – research has shown that. Extra Virgin Olive Oil, fruits and vegetables, lean meats and those types of things. Lots of fish with all of those Omega oils and that’s what I grew up on even though we were from the south – we indulged in southern food too. There was good fried catfish, okra and biscuits and all of that!

Mostly, I grew up on the Mediterranean diet of steamed artichokes and olive oil and lemon – lots of citrus. It’s so good for you and I think that those types of foods really draw me in. It keeps bringing me back to that and my roots – it’s really strong in the way that I cook as I cook from that Mediterranean perspective in that way.

AM: We could eat hummus every day!

CHEF CC: I think I do eat hummus every day!

AM: It’s so good! What are your 3 favorite ingredients that you like to have on hand when you’re in kitchen with Nicole and the kids?

CHEF CC: I always have citrus. I always have a big bowl of citrus so I pull from that a lot. I always finish dishes with a little squeeze of lemon, lime or tangerine – whatever it is depending on what I am cooking in terms of the style. Garlic is a big part of our cooking and I cook with it every day! It’s so good for you and heart healthy and I love really good Extra Virgin Olive Oil. Those are 3 staples that you will always see in my kitchen. You will never not see good Extra Virgin Olive Oil and it doesn’t have to be super expensive. It’s a little mind boggling how many olive oils there are to choose from these days. So I think that if people look for Extra Virgin always because that’s the first press and you’re going to get the most nutrients and then you look for Cold Pressed which means that there is no heat in the processing of it because that takes away from all the nutrients you’re trying to get when heat is involved. Those are 2 tips for your listeners and readers when they are looking to pick out their Olive Oil.

AM: When you opened your first restaurant, what was that like coming from other people’s kitchens to being in your own space to run it entirely?

CHEF CC: I mean when I opened my first restaurant, Kouzzina by Cat Cora in 2008 – which was 3 years after I started Iron Chef as I started that in 2005, we went for a lot of seasons and it was still going and there were a number of reruns. But in 2008, I started my first restaurant in Disney at the Boardwalk in Orlando. Kouzzina means kitchen in Greek and it was this gorgeous restaurant. We had a wood burning oven and we had this olive oil bar where we olive oil bar where we poured the different kinds that we got all over Greece. It was just a gorgeous restaurant and I think that as my first, I was nervous, but I was super excited. I really did things differently and unorthodox. Most chefs open their first restaurant and then they build from there. They get their TV show and they do their books. I kind of did it the opposite and and it’s the way that it felt and it worked for me. It was a better fit for me to do television, to get all of the experience from a lot of amazing chefs when I was coming up in the industry. I was able to hone my style if you will and who I was, my identity as a chef and then went on to create my company, did television, did my cookbooks and things like that. I kind of did it all and then had a restaurant, but that worked and that was the higher plan.

I think it was amazing. I would have to say that I was in a place where I was more mature, more seasons and able to take on multiple responsibilities and to juggle multiple things going on because I had the experience to do so. I had an amazing partner in Disney. When you’re picking partners and day to day operators, you have to have amazing brands that they always want to succeed and their goal is to be the best. Their standard of excellence and quality is as high as you can get which Disney is and I still have a great relationship with them to this day and we have done multiple things along the years and I think that it is just a fantastic way for me to start my restaurant.

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AM: In looking at your restaurants like a portfolio, you have those that you have done in the resorts, the curated version that you did with Weight Watchers at the Barclay Center and then your partnership at Aramark which is beyond ridiculous – how do you go about deciding the kinds of restaurants you will do and the kind of partnerships that you do?

CHEF CC: Yes, again – I had this amazing mentor, Regynald Washington who started my first restaurant in Disney World and he was with me when we started that and he left to go to HBF (Hojeij Branded Foods) which now owns all my airport restaurants. He called me and said, “you gotta do airport branded restaurants with us.” I couldn't resist and we have done some amazing things – 6 airport restaurants around the country. Then it just kind of expanded and I have my partnership with Aramark and we’ve done these beautiful stand alone restaurants, corporate dining, but also 600 pop-ups around the country. Then it just kind of expanded and I have my partnership with Aramark and we’ve done these beautiful stand alone restaurants, corporate dining, but also 600 pop-ups around the country as well.

Then we have Mesa Burger which is in Santa Barbara, Montecito and Goleta and we’re going to expand that out all over the country. It continues to be beautified. My restaurant in Singapore was just phenomenal and it was great to have an international presence and I learned a lot from that experience. There are these amazing things that continue to grow and it's so organic. It happened organically from the very beginning. The Walt Disney restaurant, was just organic and then it expanded from there.

I like that and I also love the idea of putting restaurants – I mean I love stand alone and we’re doing them as well, but I like building those that are in the landscape of America in places where whether it’s an airport, amusement park, national park, corporate dining – places where people really needed healthy cuisine and you were at the mercy of what was there. Stadiums are a good example of this as they have changed dramatically as you’ve seen. People are like, “wow, I can get a healthy meal here while I am watching a concert or a ball game!" If my flight gets delayed, I love that I can go to Cat Cora’s Kitchen and sit there and have an incredible healthy breakfast, lunch or dinner. I think that it’s giving people that access to health and wellness and that foundation where we’re not even saying that we are a health and wellness restaurant. Our foundation is based on health and wellness and we cook great food! That’s where for me, I felt that I was given a service that really I wanted to give but it was unexpected. It happened so organically. I mean, before my restaurants, when I was traveling in airports, I couldn’t get an egg white omelet anywhere. Now, that’s what I offer to people and if you want an American breakfast, you can get that there too! I like to offer that healthy option and I think that that is what was missing.

AM: We always like asking people about their 3 signature dishes at their restaurants and as you have a number of them, we’ll let you choose what restaurants you would like to include in this mix!

CHEF CC: I would say that if you’re in Santa Barbara (Montecito or Goleta) whether you’re already flying in or just making your way to Mesa Burger because it’s worth it – we have amazing Craft Burgers. I’d say our signature is probably the Montecito Burger which is this chefy burger that has this truffle aioli on it and very umami yumminess. We also have great craft burgers with Brioche buns – very umaminess and we have one of the very best vegan burgers that you will ever have. We also do gluten free buns and we do lettuce wraps around a burger so it’s a fun place to go. There are great craft beers and wines so you can just have fun.

At Cat Cora's Kitchen, you gotta try my Spicy Tomato Soup with Grilled Cheese Croutons – delicious for any of the airports you’re going through!

At my Wicked Eats and Olio concepts that are more of a Mediterranean Bowls so you can get quinoa, a salad, a pita and you can put it with different toppings, sauces and things! I love the Salmon Bowl with quinoa and some of the lettuce and different sauces and toppings on it that are so delicious and very healthy as well. It’s very health forward, but so delicious that you won’t even care! You’ll just know that it’s delicious and yummy. Those are some of the things that we have been doing.

AM: We’ve been talking about your TV work today and one of our personal favorites was BRAVO’s Around the World in 80 Plates!

CHEF CC: Oh thank you! I love that show and it was so fun shooting it.

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AM: I can only imagine! And obviously being a judge in a number of shows like Top Chef and the numerous appearances you’ve had in other shows. Did you ever say when you first started that your brand was “x” and these were the things that you were going to do to get to where you ultimately wanted to be?

CHEF CC: I think you always have to be strategic the way that you want to represent your brand. You have to make sure that what you do moves the needle and that you have to be conscious as that’s important to be that way in business as well as socially. It’s important to us. My philosophy with restaurants and food is sustainability – it’s important as well as health and wellness. We want to make sure that we are taking care of people and the Earth. In business I think that having integrity, morals, being honest and kind – it’s sometimes hard to do because it is business and sometimes you have different opinions than your business partners. At the end of the day, it’s about rising above that and being super conscious about how you go about conducting yourself and business dealings. It's really about making people happy and that’s what you’re here to do. It’s important to make money, enriching your business and going in a direction that is successful with your business financially, your messages and how they affect your brand.

I think that we’re strategic. We don’t do anything in a vacuum and I think that I learned that from my wife who is an amazing producer, creative director and so many other things with Universal Music and then I got her and thank God because all of these artists that she blew up all over the world you know and had this amazing effect on and her genius – I got that! For me, it’s about taking that and she taught me to not do things in a vacuum and to be strategic and thought out. It's got to be well executed and you have to be passionate about it and it has to make you happy in the morning. You have to be happy about what you are doing in the world and for every action there is a reaction. There is cause and effect and each of us is a big part of that. We have to be very conscious about how we go about moving in our lives.

AM: So ABC’s Family Food Fight, how did you decide that you were going to be a part of that and what drew you to this project which has a great group of people with yourself as well as Graham Elliot and Ayesha Curry.

CHEF CC: It was such a fantastic opportunity. I love Ayesha, I adore her and her family. Graham – I’ve known him for years and he is like a brother as I’ve known him for 20 years. We’ve been running in the same circles and have been doing the same events. I have a lot of respect for both of them and the respect was mutual around the table with all of us. We had the best time on that show and I think what drew me was food and family.

At the end of the day, where I’m at my life today and where I have come from to now – I look at the most important thing thing at the end of the day is food and family and family and food. I look at our children, our 6 boys, my wife, our extended family because that is what you have. That’s what real. You can always look to your family to ground you and to bring it back.

That is what grounds you and I look to my family as a beacon so that I know my direction. I think that that’s why I wanted to do this show. These families came together, they cooked together all the time and they competed together because yes the money was big. It was important and life changing for a lot of people, but they also wanted to do it so that they could compete together and say that they did it with their family and to make them proud. Each of the families were so different as they were a melting pot of different heritages and cultures, recipes and personalities. That was so special to that show and made it so enriched for us. It was so fascinating and wonderful!

AM: We live in an age of social media where it’s so important to be able to utilize it to show who they are as a person beyond being in the kitchen as well as their skills. How important do you think social media is for chefs to show themselves in a 360 way?

CHEF CC: I think that’s super important and has been great for us. There was a time when there was no social media and it wasn’t even two words that we knew. It may seem strange for some people to hear this but there was a chunk of my career where this didn’t exist. You know, telephone, text, computer, email – things like that is how we communicated. I think that this has been so much fun to learn about social media and continue to learn and each day, there is something new to learn. But there is something about being able to go directly into people’s homes and right in front of them. To be able to say, here I am and this is who I am. I’m doing this today and cooking with my kids making pasta and join us. Like, really it’s such an amazing one on one interaction while you're being able to do so in front of a million people. It's one on one in the moment for all of us even when I am looking at something or someone’s video that I admire.

That’s what I think is cool because we get this one on one interaction and it’s such an intimate connection with people that you really admire. You get to see their lives and it’s very voyeuristic because you get to see them in their and what they do when they’re not an actor on the screen or a musician and not a chef when they’re at home. It’s just seeing them at home with their family and I think that there is something really special about that and it makes the world smaller in a good way. I think it brings all of us from around the world together in a place, intimacy and connection that you wouldn’t have otherwise. I find myself stopping for selfies and stopping for this or Instagramming my food you know. A lot of interaction, but I think it’s really beneficial for connecting with people around the world.

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AM: You have a number of cookbooks under your belt. Is there anything that you are working on right now that our readers can find out about that we should keep an eye out for or check your social media for?

CHEF CC: Yeah, I have 3 cookbooks and a memoir. We are working on a cookbook which will be out next year. We can’t tell you what it is yet, but it will be good when you see it and I’m super excited about the concept and think it’s a great idea. When you see it, you’ll love it. I think it will be a little disruptive which is cool and is a good thing. You guys need to just check out my Instagram for any updates which will be coming out next year.

AM: Licensing is a massive component to a business and we know that you are in business and we know that you are involved in that. Do you have any new products that are coming out or partnerships that you can talk about?

CHEF CC: We are definitely doing some partnerships. I just launched a caviar line with California Caviar. I just did Rachel Ray today and we’re doing something really cool around it so check that out. I just launched it and it’s called Crème by Cat Cora. A beautiful caviar that’s American white sturgeon caviar and its farm-raised. It’s in partnership with American Caviar and a women-owned company which I think is super amazing. They’re so dynamic. I’ve always loved caviar, but I never knew how it was made really. They brought it to our house. We made caviar and I have so much of a bigger appreciation for how it is made and harvested because it’s very time consuming in how it is made. You’re talking about very little eggs and you have to be really delicate with them. So it takes a lot to make a tin of it or even 3 tins made and you’re like wow the process is incredible. It’s a sustainable product which I am proud of and much more approachable for people. One of the reasons why I wanted to do this was to make it approachable for people as I think that some people have this idea that caviar is too fancy and that they wouldn’t be able to afford it and that they can’t use it. That’s why I was so interested in doing this not just because of the company’s history and that it’s a woman-owned and run company, but it’s a beautiful made product that is done sustainably that people can enjoy.

AM: That’s so exciting!

CHEF CC: With caviar, I don’t know if people know this but there are so many amazing omega oils in it. 2 tablespoons have 7 grams of protein and it has only 5 grams of fat. It’s a lot of incredible vitamins and minerals that you get from that because of the fish oils – very healthy and beneficial for people.

AM: We had no idea that it had protein in it. We love eating it on our salads as well as on potato chips.

CHEF CC: Potato chips and sour cream is one of the best ways to eat it!

AM: You have so much going on with your business, your wife, family and more – how do you make sure that you check in with yourself and give yourself the time that you need to make sure that you’re ok?

CHEF CC: I work out everyday. It’s one of my things. Because of my degree in Exercise Physiology and Nutrition wellness has always been in my life. In college when I put on the extra 10 - 15, I was like I have to do something about this because it’s not working. Getting in shape became a lifestyle and I feel that it is a lifestyle for me. Just like I get up in the morning to take a shower or to go to my meetings, I know that I will schedule when I need to workout. Part of my job is to stay healthy for my family. I just look at it like that and if people looked at it as something that they needed to do that wasn’t just a luxury or an add on – it’s something that you can add into your day. You don’t have to do it all day. You can literally walk for 30 minutes.

I got into shape by walking. I didn’t go out and hit the elliptical or the gym. It was literally me going out and walking. I got into shape, lost the 15 pounds and I just got into it. I stay regulated. I really enjoy myself and I really believe in the 80/20 rule for myself and we live by that. It’s 80% of the time – sometimes it’s 90% or 70%/30% if I’m on vacation. I try to stay in that 80/20 where I’m eating clean 80% of the time and then I have fun where I’m enjoying myself where I can have an indulgent and enjoy myself. If you can give yourself permission to enjoy your food and still make smart choices 80% of the time – you’re ahead of the game.

Exercising and eating healthy go hand in hand because you can’t exercise a bad diet. But you also need that hand in hand exercise – so eat healthy and even if it’s little baby steps that’s great! I love to workout taking bubble baths and I take a lot of them when I can. I always try to find a semblance of balance. There is a real need for us to slow down and take off half a day or a full day - even 2 days if you can. If you get the weekends off great although we’re always working so that may not always happen. I tell Nicole that since we work together – I ask her when we’re scheduling our next day off. Are we getting a massage, a mani/ pedi, taking a walk or even a museum just to do something mindless and to see beautiful art which is something that we would like to do. Or it can be a theater or a nice dinner! Tonight, we’re going to have date night and we can unwind, rejuvenate and come back to that balance and that grounded place.

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AM: What are your favorite methods that you like to do when you work out?

CHEF CC: I like to mix it up. I have been working out for many many years so I find that my body and I think that exercising is individual to each person so there isn’t something that works for every body. I find that if I exercise in one mode like the elliptical, after 5 days my body gets used to it and I have to get off that and go for a run instead or do crossfit or go do Soul Cycle with my wife. We will mix it up. I have a road bike that I love to do road cycling with and I don’t have the time to do it as much as I would like, but I love to do it when you can. Your body does get used to exercises and it becomes not as effective. It doesn’t mean that you can’t go back to it but you do want to change it up so that your body is thrown off in a good way. It will find a new muscle to work on.

AM: You clearly travel a lot. What are 3 items that you like to carry in your carry- on that makes your flights easier or to feel like you’re at home?

CHEF CC: I always have my earbuds – always. I always have a nice comfy pair of socks to throw on. I always have a good book just in case. I like to have one and I like how it feels to flip that page. Even if I don’t get to use it then, if I can read a few pages it's nice to do! Number 4 that I had to throw in. I always carry a cooler bag with healthy snacks. Even if we’re flying First Class and getting meals, I still like to carry my almonds, fruits, berries, protein bars – I always carry a lot of healthy snacks and just go. I want to stay cognizant and have brain food because we’re on the go constantly and that we have something that’s healthy as an alternative. If you pack a few healthy things then you won’t get off track and have empty calories. You don’t want to stay dang, “why did I eat that?” When you’re hungry, you get irritable and your energy drops tremendously. But when you have healthy snacks, it keeps the energy up, you’re happy and it works better. When you know you have something yummy that came from your refrigerator, that’s also a comfort from home too!

IG @CatCora 

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Hear Chef Cat Cora on our show, Athleisure Kitchen which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, iHeart Radio, Google Podcasts and wherever you enjoy listening to your favorite podcast.

We photographed our cover story and recorded our podcast at 498 West End Ave #12A. We sat down with broker, Louise Phillips Forbes of the Louise Phillips Forbes Halstead Team to talk about this property as well as the neighborhood that it is located in.

ATHLEISURE MAG: We enjoyed shooting in 498 West End Avenue’s penthouse and for this shoot in #12A, it was a lot of fun due to the layout as well as the way that natural light that comes in this space – can you tell us about the features of this unit?

LOUISE PHILLIPS FORBES: You nailed it! The layout and light in this apartment are truly amazing, plus it has outrageous scale. The home is nestled in a corner unit on a high floor with 4,120 sf across 5-BR and 5.5-BA with three exposures and stunning Hudson River views. Newly renovated and reimagined with designer details by CetraRuddy Architecture, this home is a rare combination of prewar craft and contemporary artistry, perfect for entertaining!

With 56-feet of frontage along West End Avenue, the kitchen, lounge, and living/ dining room are bathed in natural light. Custom-color solid oak, rift-and-quartered floors throughout all public spaces are a modern twist on the parqueted floors found in the grand homes of Newport, Rhode Island. The living areas are distinguished from the kitchen by custom-designed French sliding doors. The doors feature an ingeniously recessed sliding mechanism for ease of use – all framed in an artfully articulated molding.

The kitchen is a chef's dream that embodies a level of craft and workmanship that exceeds the highest standards. From the outstanding millwork in custom chocolate-stained oak with contrasting cream-colored ceruse, to a single-slab marble hearth wall that conceals the range hood, every facet of the kitchen is designed to deliver equal portions of elegance and functionality.

Every bedroom provides an en-suite experience. Every room also features brandnew, energy-efficient windows and a superbly orchestrated medley of subtle colors and unexpected textures to create a serene sanctuary. The exceptionally spacious master bedroom includes a luxurious bathroom with a steam shower, soaking tub, mosaic marble floors and custom glasswork, furniture-like, shagreen textured vanities, and an eclectic mix of metals.

AM: What amenities are offered in this building for the residents?

LPF: The building itself is a beautiful turn of-the-20th-century piece of architecture offering a 24-hour attended lobby, private and bike storage, a fitness room and children's playroom. From the broad leafy streets outside, to its proximity to Riverside Park and bustling Upper West Side venues, 498 West End Avenue is nestled in the heart of one of New York's most desirable neighborhoods.

AM: Tell us about the neighborhood that is directly around this building and what neighborhood this is considered?

LPF: Flanked by two beautiful parks, the Upper West Side is one of the greenest neighborhoods in Manhattan. A favorite with families with its great elementary schools, safe streets and plethora of playgrounds. The vibe of the Upper West Side is relaxed, yet lively. There are plenty of bars and restaurants to frequent along Amsterdam Avenue, and Broadway. The wide, tree-lined streets also host many mom-and-pop stores, some of the best Jewish delis in the city, Zabar’s and Levain Bakery. Culture's abounds as this coveted neighborhood is the home to the American Museum of Natural History, the Children’s Museum of Manhattan and the West Side Community Garden.

AM: For those interested in this unit, how can they get more information?

LPF: For more information on this home please head over to louisephillipsforbes.com. As the exclusive broker for new development in this building my team represents new units as they become available. The pristinely designed Penthouse is set atop this landmark. It’s a 3,646sf 5-BR, 4.5-BA newly constructed full-floor duplex with an expansive wrap-around terrace, at its longest spanning close to 90 feet, which makes for a covetable outdoor space ideal for lounging as well as hosting cocktails and dinner parties against the backdrop of an exquisite panorama of the Hudson River. We also recently launched a fully renovated 2,093sf 3-BR, 2-BA residence on the 8th floor with the same designer details and notable interior features.

AM: Can you tell us about the artwork that is featured in this apartment?

LPF: The artwork throughout the two-story home has been thoughtfully curated by an interior designer to help highlight its architectural features and, of course, the views.

AM: Where can readers find out about properties that you represent?

LPF: To learn more about our listings, the team and the concierge-style services we provide, head over to www.louisephillipsforbes.com.

AM: You always have a number of amazing developments and properties in your portfolio. With 2020 around the corner, are there properties that you can share with us that you are excited about here in NYC and in The Hamptons for our readers to keep an eye out for?

LPF: With 30+ years of experience and over $4B in sales we always have some unique and exciting things on the horizon. Follow us on Instagram @louisephillipsforbesteam to keep up with us in 2020.

IG @LouisePhillipsForbesTeam

PHOTOGRAPHY CREDITS

Athleisure Mag's cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

IG @PVFarkas

STYLE, MAKEUP & HAIR CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith, MUA Jessica Bonilla and Hairstylist Lea DeLoy share how Cat Cora's look was created for the cover editorial.

LOOK I | FITNESS

BACK COVER + PG 16 - PG 25 | BEYOND YOGA Heather Rib Cropped Tank in Navy Heather + Graceland High Waisted Midi Legging in Nocturnal Navy/Horizon Blue | COLMAR Research Metallic Jacket in Rich | KIMMIE VINCENT Collins Ave | THE9THMUSE Cleo Earrings | SALLY HERSHBERGER X REVO LIMITED EDITION CAPSULE COLLECTION X2 in Gold Frame with Champagne Lenses | SPERRY Maritime Repel Suede Snow Boot in Sand |

SKINCARE | The base was applied from a filming that took place earlier that day | Skin touched up with RIMMEL LONDON Stay Matte Concealer “Linen” | DANESSA MYRICKS BEAUTY Dew Wet Balm “Morning Dew” to freshen the skin | JOUER COSMETICS Highlight “Skinny Dip” | BRONZER | FENTY BEAUTY Sun Stalk'r Instant Warmth Bronzer “Shady Biz” | BLUSH | STEVE LAURENT Blush “Rosè All Day” | EYES | URBAN DECAY COSMETICS Naked3 Eyeshadpw Palette “Nooner” dusted all over the eyes | JOUER COSMETICS Highlight in the inner corners to open the eyes | L’ORÉAL COSMETICS Mascara "Carbon Black" | LIPS | COVER GIRL Sultry Sienna “250" |

HAIR | Hair was prepped with THEURGY Bohemian Bounce to smooth and to add body | Before curling, THEURGY Out Of Body volumizing spray gave the curl hold, memory and heat protection | After brushing through curls, THEURGY Shape Shift texturizing spray applied mostly to the root area to give the style a more voluminous undone texture and make the hair easy to go from one style to the next |

LOOK II | BOSS LADY VIBES

FRONT COVER + PG 26 | SMYTHE Long Shawl Blazer in Pewter Lamé | BLUEBELLA Avia Bodysuit in Black | MAVI Tess Super Skinny in Zipper Fly Black Jeather | TALIA JEWELRY Aria Charm Necklace | MAISON MIRU Large Celestial Illusion Hoops Earrings | LAGOS 18K Caviar Gold Diamond X Ring | SJP BY SARAH JESSICA PARKER Trois in Grey Snake |

EYES | The eyes were changed to a bolder look using KKW BEAUTY (Kim x Mario Palette) “Loyalty" | To deepen the outer V, added a black liquid | LIP | MILANI COSMETICS Color Statement Lipstick “07 Best Red” |

HAIR | Boss lady vibes were created with a deep side part, pinned over side of the ear, and soft waves for a bold sexy edge |

LOOK III | GLAM LOUNGE

PG 29 - PG 32 | AFFFAIR Bodysuit + Beaded Bomber Jacket | OLIVA VON HALLE Bella Bella Envy Short | THE9THMUSE Flow Earrings | LAGOS 18K Caviar Gold Diamond Tassel Ring, 18K Caviar Gold Ring + 18K Caviar Gold Stacking Ring |

EYES | A little shimmer on the lid with BH COSMETICS Shaaanxo Palette "Champagne Shimmer" added | LIP | FENTY BEAUTY Gloss Bomb Universal Lip Luminizer “Fussy” |

HAIR | An effortless look was created by just pulling a bit of the hair back, and channeled her inner Bridget Bardot |

LOOK IV | DATE NIGHT

PG 35 - PG 39 | OLIVA VON HALLE X MALEFICENT Aureta Grace | BLANK NYC Collarless Blazer in Cosmic Charge | TLR JEWELRY Focus on Your Earrings | TALIA JEWELRY Opus Charm Necklace |

EYES | The eyes have a bold effect using PACIFICA BEAUTY Beachy Punk Mineral Eyeshadow "Tomboy" | “Rebel” used all over the crease, lid, and bottom over the crease, lid, and bottom lash line | NYX COSMETICS Glitter Primer was applied to the lid | Primer assisted INGLOT Glitter Pigment “Blazin Rose” to stay on the lid | A black liquid liner was added and more mascara | LIP | COVER GIRL Sultry Sienna "250" added | To create an ombré effect, concealer was placed on the center of the lips and FENTY BEAUTY Diamond Milk |

HAIR | Soft waves were pinned to the side for this modern day Boho Cinderella | A layer of THEURGY Enchantment Mist was sprayed through the hair for ultra shine and to block out any humidity from ruining the style | Finally, THEURGY Retrograde Spray, a light workable hairspray was used to complete each look |

IG @Shes.Kimmie

@Laniidoa_Cosmetics

@HairByLeaDeLoy

Read the Dec issue of Athleisure Mag and see Her Recipe For Success with Cat Cora in mag.

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In Dec 2019, Food, Celebrity, TV Show, Travel, Real Estate NYC Tags Cat Cora, TV Show, ABC, Family Food Fight, Chef, Cooking, Wicked Eats, Olio, Cat Cora's Kitchen, Aramark, Airport
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HUMANIZING FINANCE WITH MORGAN BRENNAN

June 19, 2019
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Athleisure Mag’s May issue is covered by CNBC's Co-Anchor, Morgan Brennan of ”Squawk Alley" (M-F 11am - 12pm). In addition to her daily show, she also continues to cover a variety of sectors including manufacturing, defense and space for the network. While her shoot showcases a number of pre-summer styles at 498 West End Ave #PH on the UWS, we sat down with her to find out how she came to working as a financial broadcaster/journalist, the stories that she enjoys covering, being a Co-Anchor on her show, as well as what she does when she is off set.

ATHLEISURE MAG: Tell us about your background. What drew you to being as a financial journalist and broadcaster?

MORGAN BRENNAN: I didn’t go to college promptly after high school since I was pursuing a career in the music industry. In my early 20s, I had a change of heart and decided to go to school and set out to be...an anthropologist. It was in my last year at New York University that I realized how similar journalism is to anthropology: research, interviews and ethnographic studies, identifying your own biases and then moving past them to realize facts and bigger societal truths, and the fact that every major trend, topic or issue has people at the heart of it. Plus, it turns out that most have a money trail as well, so examining the business or financial or economic angle is fascinating. I also think - now more than ever - it’s crucial for people to have an understanding of how money works and how business drives behavior and at times, change. Finances are a key driver of our lives as human beings so I feel very passionately about the role we play at CNBC to make these sometimes jargon-laden, daunting concepts and phrases associated with financial and economic literacy accessible.

AM: Prior to coming to CNBC in 2013, tell us about where you started your career.

MB: I started my journalism career working for magazines. I interned at Newsweek International in the fall of 2008 (as I was finishing school), fact-checking articles and writing some of my own. The world was imploding, and financial news was breaking news. The following Spring I got very lucky and landed my first job two days after graduation as an assistant for the video department at Forbes Media. It was a difficult time in the world of publishing as the internet was disrupting traditional revenue streams and the industry was downsizing drastically. But that bred opportunity as well. I was able to take on extra responsibilities and work my way up the ladder, becoming a reporter and staff writer who wrote regularly for Forbes magazine and had a multimedia presence online. I also appeared on cable news programs as a guest and that experience helped catapult me full-time into the world of TV business news. Writing is actually essential to TV so in hindsight that foundation was crucial.

AM: Tell us about your different roles/positions at CNBC. How did you transition from a general assignment reporter to a reporter focused on sectors (manufacturing, defense, and space), to Co-Anchor of “Squawk Alley”?

MB: Like so many people I speak with, my path has been shaped by a trifecta of hard work, sacrifice, and luck. The transition from print to TV was tricky, since TV requires thinking in minutes and even seconds, versus days or weeks when working on a magazine feature story. Telling a story on paper is very different than telling one in 90 seconds on live television. Once I understood that, I was able to focus my efforts on more companies, more trends, more events, typically targeting sectors and industries that were little loved or perhaps little understood. It evolved from there, with instances over the years of being in the right place at the right time to cover a major breaking news event – a scenario that would then open a door to more sources and more stories. Anchoring came once I had established a strong foundation of comprehension across a number of industries. I love that I get to do both – anchoring and reporting – and I believe they bolster each other.

AM: As the Co-Anchor of “Squawk Alley,” what is your day like in terms of prepping for the day’s general news, going on air and after?

MB: The way I see it is I get paid to learn and then disseminate that knowledge to others. Every day involves hours of reading, as well as lots of writing, networking, sourcing – and TV and video watching. When I first started working full-time in this business the piece of advice offered repeatedly was to grab sleep whenever and wherever I could. Days can start very early, especially when traveling, and can go very long, especially when in the field reporting on a story. It takes an incredible amount of time, effort and resources to make just a few minutes of live television – and no one does it alone. I have an incredible team of producers and co-anchors that I am grateful to get to work with every day.

AM: How do you prepare for your sector coverage?

MB: Again, lots of reading. Also, I try to keep in constant contact with a wide network of sources operating in the sectors I cover, be it aerospace and defense or tech or anything else I may be tasked with covering. I make a lot of phone calls, read a lot of analyst notes and meet with as many folks as the schedule permits. Listening to its earnings calls is a great way to learn - and quickly - about a publicly traded company.

AM: What are some of your favorite CNBC stories or interviews that you have reported on?

MB: I have been blessed to be able to travel all over the U.S. to report on stories. So far I’ve visited 46 states. Among my favorites: being the first person to broadcast live from Lockheed Martin's F-35 fighter jet factory floor as the program was facing scrutiny from President Trump due to costs; live play-by-play coverage of SpaceX's first-ever Falcon Heavy rocket launch, from Kennedy Space Center; and the short documentary I did with the CNBC Investigative unit that focused on illegal home-sharing activity on the Airbnb platform, a project that involved five months of research and reporting and required quite a number of field shoots.

AM: When you wake up, what are 3 sites/apps/platforms that you go to to connect with what is going on financially to jump start your day?

MB: First stop is CNBC.com to see where different markets are trading. Second stop is Twitter to see what’s trending and what the financial and media folks I follow are talking about. After that, I start clicking through articles on the homepages of news sites like The Wall Street Journal, The New York Times, Washington Post, Reuters and Axios. I also receive hard copies of newspapers every day because I think it’s important to visually see what’s made the front page and where (and I still like to hold paper in my hands and make notes with a pen.)

AM: When you’re not at work and taking downtime for yourself, what would we find you doing?

MB: When I’m not working, I’m focused on my other job: raising my amazing (and saucy) three-year old daughter. It is very much a team effort but I try to unplug from my phones for at least an hour a night on workdays to focus all of my attention exclusively on her and the family. I’m also a big Broadway buff. And recently, I’ve been trying my hand at cooking and baking. I make a mean muffin.

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AM: Living in Westchester and working in NYC, where can we find you grabbing a meal, shopping and/or working out?

MB: When my husband and I moved out of New York City a few years ago I was nervous about the change; I had been a city dweller for the better part of 16 years. I’m happy to report what millions already know: there is great food, great culture and a great sense of community in the suburbs too. In Westchester, I’m a big fan of the Cookery in Dobbs Ferry, the Inn at Pound Ridge, and for pizza, Johnny’s in Mount Vernon is a must. I currently belong to Equinox because I like the peer pressure of group classes. When shopping, I am in need of adult supervision when visiting Target, Stew Leonard’s, or HomeGoods. I’m also a big fan of diners and will travel for really good coffee, which I drink black, many times a day.

AM: As someone who is a foodie, what are 3 restaurants on your list that you have yet to try, but are looking forward to?

MB: If only it were just three! Definitely Eleven Madison Park in Manhattan; D.O.M. in Sao Paulo, Brazil – which I’m hoping will happen soon since we have a family member from that city; and Osteria Francescana in Modena, a region of Italy that’s highly underrated for its food and from where some of my husband’s family originates. One of my favorite docuseries right now is “Chef’s Table,” on Netflix, which profiles renowned chefs from across the globe, so I have quite the inspired wish list thanks to that.

AM: During our photoshoot, we listened to a 90’s Hip Hop playlist. What are 3 of your favorite songs in this genre?

MB: 90’s hip hop is the best hip hop! But as someone who came of age during that decade I may be partial. Honestly it’s too hard for me to answer because I love music, from classic rock to 80’s pop to grunge. In terms of 90’s hip hop though, I’d say anything by 2Pac, Notorious B.I.G., Wu-Tang Clan or A Tribe Called Quest. (I may also know all of the words to “Shoop” by Salt-N-Pepa.)

AM: As someone who is always on the move and travels often for interviews, what are 3 items you take in your carry on?

MB: I never leave home without a wireless charger. I also always pack an extra set of clothes, since there have been instances in which breaking news or a last-minute assignment has meant I was on the road for longer than initially anticipated. The other item that’s especially handy is a blanket scarf because airplanes can be chilly and you can use one as a blanket or pillow in a pinch.

AM: Is there anything else you want to share?

MB: I have been very blessed to receive some great advice from accomplished individuals. But one example in particular I love is: don’t take yourself seriously; do take your job seriously. I believe that’s the secret to success - work hard and be willing, and try to have fun along the way.

Our cover shoot took place at 498 West End Ave #PH on the UWS of NYC. This 2 level home has great views of the city and is near a number of restaurants, shops and more! We chatted with Louise Philipps Forbes of Halstead to find out more information about this listing that is currently on the market.

ATHLEISURE MAG: The views and natural light at West End Ave #PH are amazing, tell us about the features of this unit.

LOUISE PHILLIPS FORBES: Set atop a quintessential Upper West Side landmark constructed in 1910 by Neville & Bagge, this 3,646 sf 5 bed, 4.5 bath newly constructed full-floor duplex is a rare combination of prewar craft and contemporary artistry. Thoughtfully designed by CetraRuddy Architecture to accommodate a 21st century lifestyle, this exceptional home has spectacular finishes and grand proportions. The premium grade details that grace the interiors impart a pervasive sense of quality, where space and light mix with elevated materials to infuse traditional forms with inventiveness.

The keyed elevator service to this topmost unit opens up into a warm and inviting foyer. Upon entering the penthouse, the new oversized windows welcome an abundance of light from all directions, keeping the home bright and airy, as you mentioned. The solid white oak floors in a custom 30-inch square rift-and-quartered parquet inspired pattern, accentuate the dining and living rooms.

Designed to deliver equal portions of elegance and functionality, every facet of the kitchen exceeds the highest standards while also delivering innovative design concepts - from the outstanding millwork in custom chocolate-stained oak with contrasting cream-colored ceruse, to a single-slab marble hearth wall that conceals the range hood. Outfitted for the most seasoned cooks, the kitchen also showcases Calacatta countertops, Miele appliances, a 48-inch Bertazzoni gas range, and a Gaggenau warming drawer and wine refrigerator.

An expansive wrap-around terrace, at its longest spanning close to 90 feet, makes for a covetable outdoor space ideal for lounging as well as hosting cocktails and dinner parties against the backdrop of an exquisite panorama f the Hudson River.

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LPF: Among the many amenities of 498 WEA is a fitness room with cardio workstations and an exercise area. For the younger set, a delightful activity center with an ingenious wood-peg wall allows kids to express themselves to their heart’s content.

AM: Tell us about the neighborhood that is directly around this building (Wholefoods, workout studios, eateries, etc.) and what neighborhood is this considered?

LPF: Flanked by two beautiful parks, the Upper West Side is one of the greenest neighborhoods in Manhattan. A favorite with families with its great elementary schools, safe streets and plethora of playgrounds, the vibe of the Upper West Side is relaxed, yet lively. There are plenty of bars and restaurants to frequent along Amsterdam Avenue, and Broadway. The wide, tree-lined streets also host many mom-and-pop stores, some of the best Jewish delis in the city, Zabar’s and Levain Bakery. Cultures abound as this coveted neighborhood is the home to the American Museum of Natural History, the Children’s Museum of Manhattan and the West Side Community Garden.

AM: For those interested in this unit, how can they get more information?

LPF: For more information on this home please head over to Halstead.com/19162124

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AM: Do you also represent other units in this building as well?

LPF: Yes, as the exclusive broker for new development in this building my team represents new units as they become available. We just launched a fully renovated 2,093sf 3-Bed, 2-Bath residence on the 8th floor with the same designer details and notable features.

AM: Can you tell us about the artwork that is featured in this apartment?

LPF: The artwork throughout the two-story home has been thoughtfully curated by an interior designer to help highlight its architectural features and, of course, the view.

AM: Where can readers find out about properties that you represent?

LPF: www.Louisephillipsforbes.com

PHOTOGRAPHY CREDITS

Athleisure Mag's May cover story was shot by Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

MAKEUP & HAIR CREDITS

MUAH Bamike Ogunrinu utilized a number of products and tools in order to create the makeup and hairstyles that are in this cover editorial with CNBC's Co-Anchor of "Squawk Alley".

MAKEUP PREPARATION

PREP | BIODERMA Micellar Water | REBELS AND OUTLAWS Love Potion | DRUNKEN ELEPHANT B-Hydra Intensive Hydrating Serum | TWINMEDIX Pro:Refine Eye Correction | TWINMEDIX Pro:Refine Moisturizer | BITE Agave Lip Mask |

FACE | MAKEUP FOREVER Ultra HD Cream Foundation KEVYN AUCOIN Contour Book Volume 3 | ILIA Essential Face Palette Warm | MAKEUP FOREVER Pro Bronze Fusion Bronzer 20M | BROWS | BENEFIT Foolproof Brow Powder 3 | IT COSMETICS Brow Power Universal Brow Pencil |

OUT AND ABOUT LOOK | EYES // STILA Eyes are the Window Shadow Palette #mind | LIPS // CHAPSTICK Total Hydration Moisture + Tint #Rose Petal |

FITNESS LOOK | EYES // NARS Orgasm Illuminating Loose Powder | LIPS // PAT MCGRATH | MatteTrance Lipstick #Femme Bot |

RESORT GLAM | EYES // COZZETTE Infinite Eyeshadows #Aquamarine | LIPS // MAKEUP FOREVER Artistic Rouge Light Luminous Hydrating Lipstick L304 |

HAIR PREPARATION

HAIR PRODUCTS | IGK Laidback + Intern |

HAIR TOOLS | Hot tools ¾" – 1¼" + 1" Nano Ceramic® Salon Flat Iron with Extra-Long Plates + Nano Ceramic® Tapered Curling Iron – Large

FASHION CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith focused on looks that incorporate a number of pieces that will become go-to's in your closet with the onset of warm weather.

OUT AND ABOUT // PG 25 + 26 | SOCIALITE CLOTHING Playsuit in Tobacco | QUPID Ankle Booties | AMATOSTYLE Domenica Cream Leather Cord with Python Tassel Necklace + Novella Python Earrings | LAGOS 18K Caviar Gold Large Dome Statement Ring + 18K Bar 7 Gold Bracelet |

FITNESS LOOK // PG 16- 22 + BACK COVER | BEYOND YOGA Burgundy Sports Bra | WOLVEN THREADS Moonlight Mandala Leggings | HOKA ONE ONE Women's Bondi B | LAGOS 18K Caviar Gold 35MM Hoop Earrings, 18K Caviar Gold Diamond 7 Rounds Stack Ring, Caviar Gold Ring + 18K Caviar Gold 35MM Hoop Earrings |

RESORT GLAM LOOK // FRONT COVER + 29 - 33 | OLIVIA VON HALLE Delphine Muse Full Length Dress | GOOSEBERRY So Chic Sweet Sunrise | LAGOS 18K Enso 30MM Circle with Linear Drop Pendant Multi Length, 18K Enso 30MM Circle with Linear Drop Earring, Black Caviar Ceramic Diamond Pave 14MM Ring, Black Caviar Black Ceramic Diamond7 Link Statment Ring 9MM Bracelet + Black Caviar Black Ceramic 2 Diamond Link 9MM Bracelet |

IG @Morgan_Bren

IG @PVFarkas

IG @Shes.Kimmie

IG @BamikeOgunrinu

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Read the May Issue of Athleisure Mag and see Humanizing Finance with Morgan Brennan in mag.

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In Womens, TV Show, Style, Real Estate, Real Estate NYC, Paul Farkas, Photoshoot, May 2019, Finance, Fashion Editorial, Fashion, Cover Story, Celebrity, Bamike Ogunrinu, Kimmie Smith Tags CNBC, Squawk Alley, Humanizing Finance, Morgan Brennan, Fitness, Fashion, Makeup, Louise Phillips Forbes, Real Estate, Halstead, Market, NYC, Westchester, Twitter, The Wall Street Journal, The New York Times, Washington Post, Reuters, Axios, SpaceX, Lockheed Martin, Kennedy Space Center, Airbnb, Forbes Magazine, Forbes Media, New York University
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WINTER CHILL

February 18, 2019
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With a new year ahead of us, we wanted to showcase go to looks when it comes to living our lives - a lounge look, fitness look, an on the go look as well as an evening look. These ensembles take us through a number of the activities that we do throughout the week. There's nothing better than being able to share those moments with a friend and our Wilhelmina models from this shoot, Charlie (cover, right) and Alyne (cover, left) show us how to get out of the doldrums of what can be monotonous weather with hot bodies, fresh faces, fun prints and pops of color.

To create the makeup looks for the Jan 2019 cover shoot, MAKEUP ARTIST Jessica Bonilla used the following products:

CHARLIE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour - Cinema Secrets 500A Series | Foundation Pallet Powder Contour - NYX Cosmetics Contour Pallet | Blush - BH Cosmetics Blush Pallet | Glow/Highlight - MAC Cosmetics Skin Mineralizing Highlight | Lips - KKW Beauty Lip Gloss in Super Nude | Mascara - Inglot | Eyeshadow - KKW Beauty Shadow Pallet in "Albanian" | Sweat - Kryolan Transparent Jelly |

CHARLIE ON THE GO STYLE // MAKEUP | Same products above | Lips - Tarte Cosmetics in "Cast" |

CHARLIE EVENING STYLE // MAKEUP | Same products above | KKW Beauty Shadow in "Loyalty"| Lips - Tarte Cosmetics in "Cast" | Lashes - Ardell in “812” |

ALYNE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour/ Cinema Secrets 500B series | Contour - NYX Cosmetics | Blush - BH Cosmetics | Glow/Highlight - Dose of colors “Mirame” with the Tatcha - Dewy Mist Over Top | Eyes - KKW Beauty in "Armenian, Albanian, and Loyalty" | Liner - Inglot Gel Liner | Lashes - Ardell Faux Mink Wispies | Brows - Benefit Cosmetics Clear Brow Gel | Lips - NYX Lip Liner in “Nude Suede Shoes” with Fenty Beauty Gloss Bomb Over Top | Sweat - Kryolan Transparent Jelly |

ALYNE ON THE GO STYLE // MAKEUP | Same products above | Eye color was deepened with Anastasia Beverly Hills Shadow in “Violetta” |

ALYNE EVENING STYLE // MAKEUP | The look was enhanced with adding a bold lip with the MAC X Selena collab in “I Could Fall in Love” |

To create the hairstyles for the Jan 2019 cover shoot, HAIR STYLIST Lea DeLoy used the following products to achieve the looks:

Lea started each look with Kevin Murphy Anti-gravity spray. Added a light layer of spray to each layer of the hair to protect from heat, hold the curl and add style memory for long lasting waves. Went through the hair picking up random pieces and wrapped on this inside of a classic curling inch iron. Use the inside of a classic iron in the same way as a wand because it gives a better wave. This also was how the finished down do was created on Charlie in the dress.

The lived in side braid- sprayed in KM Bedroom hair for that lived in volumized sexy hair look. Secured the top half if the hair with a hair tie, but placed slightly off to the side. Pulled at it slightly to create loose feel with random pieces pulled out. Pulled the rest over to the side and braided. Pulled the braid apart for a thicker more dramatic braid.

The up styles sectioned the hair into 2 or 3 ponytails. Top/middle/bottom keeping them all close together. Slightly pulled through each pony and pulling them apart creating a messy “bun” look on each pony. Wrapped the extra hair hanging out from each pony and secured them with bobby pins to fill in the voids between the pony tails. Finished up with Kevin Murphy Flex spray for a light moveable hold.

The dramatic bubble pony looks amazing for any occasion, from working out to a dressy evening out. Started with Kevin Murphy Bedroom hair to bulk up the texture. Sectioned hair into 4 pony’s starting at the top and working down to the nape. Secured hair together with a hair tie right below each pony and pulled apart to desired “bubble” size. Simply continued this effect by adding hair ties throughout the Extra hair below the nape and pulled out each section. Finished with KM Flex spray.

FASHION CREDITS

CHARLIE - FITNESS STYLE; COVER, 24-27 + BACK COVER | WOLVEN Sport Bra | HANRO Leggings | APL Sneakers | DAGNE DOVER Backpack // ALYNE - FITNESS STYLE; COVER, PG 24 -29 | HANRO Sports Bra | WOLVEN Mandala Shorts |

CHARLIE - LOUNGE STYLE; PG 16 + 18 | MAISON DE PAPILLON Cashmere Set | HANRO Tank | VIRGINS, SAINTS + ANGELS Necklace // ALYNE - LOUNGE STYLE; PG 18 -22 | THE OVID COLLECTIVE Sports Bra | AUM COUTURE Sweatpants | MAISON DE PAPILLON Cashmere Arm Warmers | VIRGINS, SAINTS + ANGELS Necklace |

CHARLIE - ON THE GO STYLE; PG 30 | SATURDAY SCHOOL V-Neck | MAVI Jean | MAISON DE PAPILLON Cardigan | VIRGINS, SAINTS + ANGELS Jewelry + Belt // ALYNE - ON THE GO STYLE; PG 30 + 31 | HANRO Body Suit + Pants | KUT FROM THE KLOTH Denim Jacket | LAGOS Earrings + Black Caviar Bracelet |

CHARLIE - NIGHT OUT STYLE; PG 32 | LEANNE MARSHALL Gown | QUPID Shoes // ALYNE - NIGHT OUT STYLE; PG 32 +33 | LEANNE MARSHALL Gown | LAGOS Earrings, Black Caviar + Diamonds Necklace | VIRGINS, SAINTS + ANGELS Ring |

PHOTOGRAPHY CREDITS

Select images from our January 2019 cover shoot were taken with Hasselblad X1D-50c and XCD 3.5/45mm and 3.2/90mm lenses. We find the X1D-50c to indeed be a game changer, bringing mirrorless technology to digital medium format for the first time ever. The 50MP CMOS sensor captures fine details with true natural colors for the studio and on travel. The feel is light and balanced and boasts a modern, sophisticated build per its iconic Scandinavian design heritage. We recommend it for endless opportunities for rich and dreamy professional and personal captures!

IMAGES TAKEN WITH HASSELBLAD X1D-50C | PG 21, 22, 27, 28 + 33 |

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Our cover editorial was shot at 498 West End Ave on the UWS in NYC. We sat down with Louise Phillips Forbes, Licensed Assoc. Real Estate Broker, Halstead Real Estate located at 499 Park Avenue to discuss the property.

ATHLEISURE MAG: We were in this building a few years ago when we first interviewed you for Athleisure Mag. What can you tell us about the building as a whole, how you came onto this project and what your involvement is?

LOUISE PHILLIPS FORBES: I remember that interview well and it's always a pleasure to spend time in conversation with you. I'm a big fan of Athleisure! I have the privilege of being the director of sales and marketing for the development project underway at 498 West End Avenue, which is a pre-war conversion of a beautiful turn-of-the-20th century building from a rental residence to a luxury condominium by developer Samson Management. The magnificent bones of this quintessential Upper West Side landmark and its ageless edifice constructed in 1910 by

Neville & Bagge who provided the ideal envelope for CetraRuddy Architecture to thoughtfully design and reimagine it for a 21st century lifestyle. The result is sublime and we refer to it as "A story of exceptionalism."

AM: The lobby is stunning, please tell us more about this area.

LPF: The extensive renovation began outside the building with the restoration of the façade, which was re turned to its original splendor through an extensive cleaning and repair process. A highlight is the elegant and fully-restored ornamental metal marquee with glass canopy. It's a beautiful entrance to the building with period wrought iron doors that open onto a newly re-designed lobby. Complete with a 24-hour doorman, the lobby features decorative bronze wall panels in a geometric pattern, and walls and flooring in a composition of Vanillis Pearl polished and honed marble and St. Laurent honed marble. It's very inviting, and although more contemporary than how it was, it pays homage to the original pre-war splendor.

AM: This duplex penthouse for our January cover shoot has amazing views, multiple terraces, sun-drenched rooms throughout, and abundant bedrooms, what can you tell us about this property?

LPF: It's a spectacular, one-of-a-kind residence that possesses a grandeur, both in scale and workmanship, boasting spectacular finishes and impressive room scale. This newly-constructed, expansive, full-floor duplex penthouse is an addition to the building's architectural heritage, with 3,646 interior square feet containing grandly proportioned rooms, and 3,002 exterior square feet made up of five terraces, two of which are off of the master suite, with amazing views in all four directions. There are five large bedrooms, four full bathrooms, one powder room, and a huge eat-in kitchen with truly high-end appliances and finishes - custom chocolate-stained cerused oak cabinetry with light bronze accent trim and pulls, Calacatta marble slab countertops and backsplash, and appliances from Miele, Gaggenau, and Bertazzoni. The premium grade designer details that grace the interiors impart a pervasive sense of quality, and the curated design ushers in a new vernacular - a rare combination of prewar craft and contemporary artistry, perfect for entertaining as well as restorative time at home. This penthouse residence is a standout amongst its competitors, elevating it to a timeless sophistication satisfying the needs of the most discerning buyer.

AM: The interior design for this unit is gorgeous! Tell us about the interior designer and what was the inspiration behind the aesthetic.

LPF: As we do for most of our projects with this developer, we contracted with Robin Mayer of Robin Mayer Designs. Together with her team and my director of PR and marketing, Richard Johnson, they brought the space to life and created a home that everyone can see themselves living in. It's both inspirational and aspirational, with furnishings and accessories that while lavish and sophisticated, are also warm, comfortable, and inviting. Capitalizing on the abundance of natural light, breathtaking views, and voluminous rooms, they incorporated many notable brands. Highlights include: outdoor furniture and several indoor pieces from Restoration Hardware, rugs from ABC Carpet & Home, furnishings and accessories from Ralph Lauren Home, Keno Brothers Furniture Collection, Homenature, and vintage mid-century pieces from Italian designer Marco Zanuso. I'm so pleased and proud of the results.

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AM: Tell us about the artwork that is in this unit and is there anything about the artist that you can share?

LPF: We have many stunning pieces of artwork showcased in the staging of this home, but I'm thrilled to feature two exceptional works by artist Aubrey Mayer - (1) Christopher Wool Contact Sheet v.3, 2016, ink jet on canvas 72"x59", hanging in the foyer, and (2) Laura Owens, Nate Lowman, Mark Grotjahn Contact Sheet, 2017, framed dye sublimation on aluminum 70"x50", hanging in the dining room. We are so fortunate to have his art on display in this home and everyone who's been here has fallen in love with these two pieces. They are simply stunning! Aubrey Mayer is a self-taught photographer and painter, and he has works included in the permanent collections of the Whitney Museum and the Columbia University Art Museum. I would like to see the two works we have in the penthouse become permanent additions here (wink, wink). They are so perfect for the space. Fingers crossed the future buyer agrees.

AM: What amenities are offered in the building?

LPF: The renovation of this pre-war gem includes the addition of a fully-equipped fitness center and children's playroom, along with the conveniences of secured storage units and bicycle storage, both of which are things New Yorkers appreciate in a city where space is limited.

AM: What neighborhood is this building located in and what can you tell us about the area?

LPF: This building is located on the Upper West Side of Manhattan at the corner of 84th Street and West End Avenue. It's an ideal area of the city because it's convenient to so many things. Riverside Park is just one block away with a wide variety of outdoor activities - bike and jogging paths, skateboarding, dog runs, tennis and basketball courts, soccer fields, and much more. You have easy access to the West Side Highway, plus Equinox and SoulCycle are close by, as are boutique shops and retail stores, charming cafes and fine dining restaurants, grocery stores, and parking garages, in addition to the crosstown bus and subway. It's also the area of the city where I call home and reared my two sons, so I might be a little biased.

AM: For people interested in purchasing this apartment, how can they find out more information?

LPF: Showings of the home are by appointment only and interested parties are welcome to contact me directly on my cell at 917-846-8640 or via email at lphillips@halstead.com. They can also check out the online listing to view beautiful photographs and a floor plan here.

AM: Where can readers see other properties that you represent?

LPF: It's easy, simply visit my website at LouisePhillipsForbes.com and click on the tab for "My Listings." I represent a wide variety of homes and we have some very special active listings at the moment so I encourage people to check them out. They can also find out more about me and my team. I have negotiated deals all over NYC and even some in the surrounding suburban areas. I'm networked with the best brokers domestically and globally so I would welcome the opportunity to chat with folks and find out how I can best be of service. I consider myself more of an educator than a salesperson, and it's a privilege to be a part of the buying and selling process for people. After all, your home is the foundation upon which the rest of your life is built.

IG @LouisePhillipsForbesTeam

Read more from the Jan Issue of Athleisure Mag and see Winter Chill in mag.

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In Beauty, Cover Story, Fashion, Fashion Editorial, Fitness, Jan 2019, Kimmie Smith, Lea DeLoy, Lifestyle, Magazine, Paul Farkas, Photoshoot, Style, Womens, Jessica Bonilla, Real Estate NYC, Real Estate Tags Real Estate, Real Estate NYC, Wilhelmina, Winter Chill, Fitness, Beauty, Equinox, SoulCycle, Louise Phillips Forbes, UWS, Aubrey Mayer, Whitney Museum, Robin Mayer Designs, Restoration Hardware, Ralph Lauren Home, ABC Carpet & Home, Homenature, Lagos, Qupid, Leanne Marshall, Mavi, Kut From the Kloth, Virgins Saints and Angels, HANRO, Aum Couture, Maison de Papillon, Wolven, APL, Dagne Dover, Fashion, Style, Kevin Murphy, Anastasia Beverly Hills, Fenty Beauty, Benefit Cosmetics, Tatcha, Inglot, Ardell, KKW Beauty, Tarte Cosmetics, Kryolan, NYX Cosmetics, Cinema Secrets, BH Cosmetics, MAC Cosmetis
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HE GETS YOUR HOUSE IN ORDER WITH SIDNEY TORRES

July 3, 2018

We are fans of CNBC, especially their primetime programming. With the second season of The Deed launching on June 13th, we were excited to talk to developer, Sidney Torres on the show, his success at flipping houses, his advice, and his passion for the city of New Orleans which is still coming back from the effects of Hurricane Katrina.

ATHLEISURE MAG: We're excited for season 2 of The Deed. For our readers that may not be familiar with you, tell us about your background (would love to know more about SDT Waste and Debris Services) as well as (The Cove in the Bahamas), FQ Task Force, IV Capital and how you got into being a successful flipper.

SIDNEY TORRES: I wasn’t really sure what I wanted to do when I got out of high school and I had to get a job to figure out what I wanted to do. I went to work in the music business, first working the graveyard shift at a radio station and then I got a job working for a musician, Lenny Kravitz, traveling the world for a year and a half. I got fired after living the rock and roll lifestyle and thinking that I was Lenny instead of working for Lenny. That pushed me into going and getting a job working at a construction company sweeping the floor and learning that whole thing. I really enjoyed architecture and I liked real estate I just didn’t know anything about it so I got a job starting from the bottom and worked my way up to a foreman and then I ended up getting my own general contractors license and started doing my own real estate flips. The success in real estate is what gave me the ability to take on other challenges in the community like the crime app and other charity type events.

When Hurricane Katrina hit and the city was in need of help and someone to clean it up, I ended up getting into the garbage business. There was a huge need and I ended up housing a

lot of the first responders. Because of that I became the hub and the place to come for things that needed to get done. I ended up renting a garbage truck and I started helping clean up the city but I wasn’t getting paid for it I did it because we needed to clean the streets from all the debris. That ended up turning into the largest hauling company in seven years in the state of Louisiana. I ended up selling it to a big public company afterwards.

Real estate is really what gave me the ability to do all the charity work, to help out and give back, and allowed me to get into all these businesses. My main passion and love was for restoring old properties and turning slighted houses and neighborhoods into livable communities.

AM: How did The Deed come about and how is this season different than last season?

ST: The Deed came about through CNBC’s executive vice-president, primetime alternative, Jim Ackerman. CNBC reached out to me because they were looking to do a show about real estate and they saw all the work that I was doing in New Orleans and they wanted to feature my company IV Capital, that lends money to up and coming developers as a hard money lender. On The Deed, not only am I providing my expertise, but this is my money that I am investing to aid struggling property investors. We go in and really show the full renovation process, from the financing, to determining and working within the budgets, to the sale of the home, and all of the deals being made from beginning to end.

This season is completely different becayse I am able to get in earlier on the process and affect change. I am able to give these flippers guidance and help them make good choices rather than help them fix mistakes. I am teaching them things like how to value the engineer. What’s also great about Season 2 is that whether you are looking to buy your first home or get into the flipping business, it gives you the lessons to do so.

AM: We don't want to spoil the premiere episode; however, we love that we are introduced to someone who has fallen in love with a flipped house - what are the common situations you find that flippers fall into that are bad habits that you look to break them of?

ST: You’ve got to separate your emotions from your flip. Even your first time home purchase when you are remodeling your house. You always have to keep your eye on your comps and know what things are selling for and what you can invest and what you shouldn’t invest. Always establish your budget on the front end and don’t let your emotions get in the middle of the renovation. It becomes very dangerous when your emotions get involved because you don’t keep the budget at the forefront, you start over investing and taking longer than you should and that is where you can get into a lot of trouble.

AM: What checklist would you suggest for someone who is thinking about flipping to assess whether they are the right person to engage in this investment?

ST: I always say try to mentor with someone you know that is a real estate agent or broker who is seasoned in the real estate business. That is what I did in the early stages. You can tap on the shoulder of a family member or friend to mentor with and kind of shadow for a while to understand whether or not that is what you want to do. I think it's really important for anyone trying to get into this business to really make sure because it’s not as easy as they make it look on TV and there's a lot of things that you have to know if this is the business you want to get into.

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AM: Upon deciding that they want to enter the world of flipping what are some "rules of the business" that they should keep in mind when they are selecting a property?

ST: You always need to evaluate your comps. You always need to make sure you are looking at what is on the market, how long it’s been on the market, what are the finishes that they have in there, and understanding the area in which you’re going to develop in so you can always keep that on the forefront as the guidelines for value. What I call value engineering, engineering your development, your flip, to sit within the comp set that has been proven to work. It’s so important even if it’s your first time home purchase to make sure that you get all your pricing for your subcontractors and you know exactly what your budgets are so you’re not in a position when it’s all said and done that you’re over invested.

AM: How are the rules of flipping in terms of design and finishes different then what you would do for your own personal or vacation home?

ST: It all depends on the area you’re in, it all depends on what those comp sets show, and making sure that you understand that. The same principles apply wherever you go it’s just the content changes – the information changes. So the same processes and procedures that I would do in New Orleans or New York or Miami are the same it’s just making sure that you get the correct information from the MLS, from the online sites, from a real estate agent to make sure that you're staying in the guidelines of what actually sells and how much per square foot it sells for. So those are the things that I always tell new home buyers or new flippers.

As far as design and finishes if you’re flipping there are certain things you won’t do because you’re not personalizing it. You want to figure out what does the market research show as far as what you can put into this flip like what did you pay for it and how much can you invest in it with your budget based off of what the comps are showing. To me the same applies if you are doing your personal home because you want to make sure that you have equity in your personal home. Just because it’s your personal home, you don’t want to over invest in it so you’re upside down that if you had to sell it you can’t get out of it because you put too much money in it and you’ve got to take a loss. So I would say the same thing applies, but you have to be extra careful on a flip because of the fact that you’re flipping it and you’re doing it to make money.

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AM: We love how throughout last season and based on the first episode of season 2, that we continue to see the rebuilding in a post Katrina era which makes New Orleans a character in the show as well. What is it about this city that you love so much and why is it important to continue to drive the point home that the effects of this devastating storm are still being felt today?

ST: Considering it was one of the largest natural disasters I think it’s important to constantly let people know that certain areas of the city are still recovering and they haven’t fully recovered.

What I love about the city of New Orleans is the history, the culture, the architecture, the music, and the food. When I look at other areas throughout the United States it’s hard to find the laid back kind of lifestyle that we have here with so much rich culture where you can just walk outside and have music on the street and see an artist painting. When you walk around the streets of New Orleans, you feel like you're in Europe as far a the architecture and the history and the beauty of it. It's different to me than any other area. I love New York and New York has a lot of great areas and history and culture, but it's so big and moving so fast that you know it will wear you down if you’re there for a certain period of time as beautiful as it is. New Orleans is more laid back the way that the people are here. You get a lot for the value of what you are buying here in real estate. I can live anywhere I want in the world and I always choose to keep this as my base.

AM: Looking through your social, we see that you are definitely an Athleisure kind of guy - how do you stay so fit and is there a fitness method that you are a fan of?

ST: I really just do cardio and use body weight for pullups, pushups and sit-ups. A big part of it is just eating healthy. Making sure that I eat healthy and trying to stay away from the sweets that I love. Just trying to stay consistent with that.

AM: When you're in New Orleans, where would we catch you grabbing a cocktail/bite to eat, where are you working out and where can we find you shopping?

ST: I mainly stay within the French Quarter, that’s where I live. When I do go out I have set spots that I go to, I go to Café Amelie, Irene’s, Lafitte’s Blacksmith Shop which is one of the oldest bars in America, right around the corner from my house. I like to walk down Royal Street and walk into the galleries there, some of the local stores. I like to take evening walks in the French Quarter and listen to music and really just enjoy the street noise and street performers.

AM: How do you give of your time?

ST: I am on the board of Junior Achievement teaching financial literacy to young kids. I also work with the Leukemia Foundation, to raise money. Additionally, I have a group called Voice PAC that gives everyone in the city the opportunity during election time to ask the tough questions and speak out by doing commercials on TV and other media.

AM: If there is anything else that you want to share that we have yet to cover, feel free to include!

ST: TUNE IN! The Deed airs Wednesdays on CNBC at 10pm ET/PT.

PHOTO CREDITS | PG 106 THE DEED - Pictured: (l-r) Sidney Torres -- (Photo by: Tyler Kaufman/CNBC) Wednesday, June 20 on CNBC (10pm ET/PT) | PG 109 THE DEED – Pictured: (l-r) Sidney Torres, Chelsea Dreyer -- (Photo by: Tyler Kaufman/CNBC) Wednesday, July 25 on CNBC (10pm ET/PT) | PG 110 THE DEED – Pictured: (l-r) Preston Tedesco, Sidney Torres -- (Photo by: Tyler Kaufman/CNBC) Wednesday, July 18 on CNBC (10pm ET/PT) | PG 112 THE DEED – Pictured: (l-r) John Brooks, Sidney Torres, Joan Brooks, James Brooks -- (Photo by: Patti Perret/CNBC) Wednesday, June 13 on CNBC (10pm ET/PT)

Read more from the June Issue of Athleisure Mag and see He Gets Your House in Order with Sidney Torres in mag.

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In Real Estate, Real Estate NYC, Celebrity, Lifestyle, Magazine, May 2018, Pop Culture, TV Show Tags Sidney Torres, Real Estate, Real Estate NYC, CNBC, TV Show, The Deed, Flip, Flipping Houses, developer
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SHOT AT 15 Hubert St | PHOTOGRAPHY Paul Farkas | STYLING Kimmie Smith | MUA Gabrielle Dempsyl + Lindsay Trop | HAIR Mel Semple

SHOT AT 15 Hubert St | PHOTOGRAPHY Paul Farkas | STYLING Kimmie Smith | MUA Gabrielle Dempsyl + Lindsay Trop | HAIR Mel Semple

ABOVE IT ALL

June 20, 2018
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Each season, we look at must have style that we suggest you should include in your wardrobe. We love luxury leather goods by Alexandra Clancy known for clutches, wrist straps, satchels, totes and more. We also suggest that Romply is the perfect romper to add to your closet as it goes from day to night.

We loved shooting at 15 Hubert St (we had earmarked this apartment since we went to their launch party) in Tribeca which is a stunning apatment that has a phenomenal terrace. We sat down with Louise Phillips Forbes of Halstead to find out more about this unit!

ATHLEISURE MAG: We enjoyed attending the launch party for this unit as there are so many great aspects to this apartment from its layout to the terrace - what can you tell us about this Tribeca property?

LOUISE PHILLIPS FORBES: It’s the quintessential Tribeca duplex loft with 2-bedrooms, 3.5-baths and 2,830 square feet of indoor living space, and an impressive 630 square foot landscaped terrace with stunning open views facing east and south, including a view of One World Trade Center. Interiors of this former warehouse, ingeniously designed by CetraRuddy Architecture, retain the authenticity and openness of the original space, with wide rooms, truly high ceilings, stretches of exposed brick, and oversized windows. The fixtures and materials artfully echo the historic aesthetic of the building. The expansive living/dining room with open kitchen features, high-end stainless steel appliances, marble counters, a wine fridge, and a large island. The grand master suite contains two walk-in closets and an en-suite marble spa bathroom with a walk-in glass shower, deep soaking tub, and custom double-sink vanity. Located on the upper floor, the media room or den is a highlight of the home,  with access to the stunning terrace. Beautiful wide-plank solid oak flooring, central A/C, full-size W/D, and ample closet space throughout complete this luxury residence.

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LFP: Nestled on a quiet cobblestone street and with just twelve residences, this boutique building affords residents privacy. The building's lobby is appointed with concrete paneled walls and wood paneled ceilings, and is attended by a part-time doorman, as well as equipped with a state-of-the-art package reception and retrieval system. 15 Hubert boasts a beautifully designed and landscaped communal rooftop lounge offering scenic views of the Hudson River as well as One World Trade Center.

AM: We love the interior design for this unit - tell us more about it as well as the stunning painting that is in the apartment!

LFP: The beautiful interior design of this model residence was done by Cheryl Eisen and her creative team at Interior Marketing Group (IMG). They really did an outstanding job bringing this remarkable home to life with their sophisticated and elegant furnishings and accessories. I’m also thrilled that my dear friend, notable artist King Saladeen, loaned us one of his incredible paintings. Titled, “Fight for Equality”, it’s prominently featured and has an asking price of $30,000.

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AM: Tell us about the neighborhood that is directly around this building (Wholefoods, workout studios, eateries, etc.) and what neighborhood is this considered?
 
LFP:
Tribeca is one the most coveted areas of the city to live in and this particular building is conveniently located to just about everything, including the West Side Highway, parks and bike paths, multiple fitness clubs, SoulCycle, boutique shops, fine dining and charming cafes, Whole Foods, specialty wine shops, and nightlife. The area is not only family-friendly, it’s also close to Soho, the Financial District, and Battery Park City.

AM: For those that are interested in purchasing this unit, how can they find out more information?

LFP: It would be very easy to call this unique apartment home given the grandeur of the rooms, designer details throughout, and large terrace! To schedule an appointment to see Penthouse-C, your readers can simply contact me directly and I will be happy to give them a private tour and discuss the purchasing details. I can be reached via email at lphillips@halstead.com or at 212-381-3329.

AM: Where can readers find out about additional properties that you represent?

LFP: Visit my website at http://louisephillipsforbes.com/ and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from downtown to uptown. The available homes range from this loft in Tribeca to a 4-bedroom corner penthouse on Park Avenue with a large wrap-around terrace on the Upper East Side.

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Read more from the May Issue of Athleisure Mag and see Above it All in mag.

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In Womens, Style, Real Estate, Real Estate NYC, Paul Farkas, Photoshoot, May 2018, Lindsey Trop, Magazine, Kimmie Smith, Fashion, Fashion Editorial, Editor Picks Tags fashion, Romply, photoshoot, Alexandra Clancy, Tribeca, 15 Hubert St, King Saladeen, Louise Phillips Forbes
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SHOT AT Sky Residences | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | GROOMER Felicia Graham | CELEBRITY COVER CNBC's Squawk Alley Co-Host Jon ForttCOVER + THIS IMAGE | ROBERT GRAHAM Blazer + Woven | REISS Pant |

SHOT AT Sky Residences | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | GROOMER Felicia Graham | CELEBRITY COVER CNBC's Squawk Alley Co-Host Jon Fortt

COVER + THIS IMAGE | ROBERT GRAHAM Blazer + Woven | REISS Pant |

TECH REALITY CHECK WITH JON FORTT

March 13, 2018

This month's cover is graced by another one of our faves, CNBC's Jon Fortt who we see everyday as Co-host of Squawk Alley where, he shares his insight on what's going on with startups as well as tech companies. In addition to rocking an array of menswear that is transitional winter/spring style, he shares with us how he got into the industry from journalism to broadcasting, his approach to his work and more.

ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?

JON FORTT: I’m kind of an accidental broadcast guy. It was never a big goal of mine to get on TV. I actually started out working for newspapers as a print reporter. There was a national newspaper chain called Knight Ridder and they had this amazing scholarship for aspiring journalists and media businesspeople from ethnic minority groups. Every year, they’d pick four high school students to win a financial award, and more important, summer internships during college. Unfortunately, Knight Ridder doesn’t exist anymore, and there aren’t enough programs like the one they had.

Anyway, I worked for a Knight Ridder paper called the Lexington Herald-Leader after college, then got a job in Silicon Valley at the San Jose Mercury News just before the dot-com bust. I eventually made the move to magazines, editing at Time Inc.’s Business 2.0 and writing for Fortune. That’s where CNBC found me. They’d have me on every now and then to talk about Apple, which had become my specialty. Back in 2010, they decided they wanted to take a chance on a new correspondent, and fortunately, I was it.

AM: We know that you enjoy talking about tech companies, startups, products and services. What is it about technology that makes you so passionate and do you have a specific topic within it that you really enjoy focusing on?

JF: That’s a cool question, because I don’t think anyone’s asked me in that way before. It’s a little bit of an accident of timing that I’m into technology, I think. I got out of high school in 1994, the same year the web browser was born, and I think that has a lot to do with it. I got to the college newspaper and we were suddenly facing this question of what we were going to do about the web. Some of us started learning HTML, and built the first website for the paper. (I don’t think I had much to do with the final product, but it was fun to learn.) Not long after that, the paper got its first digital camera, which was seriously high-tech back then. It could only shoot black-and-white photos, and the resolution was really bad, but it was about 10 times faster to get a photo shot and processed compared to the darkroom. It became clear pretty quickly that technology was going to be the edge I would need in my career to get things done faster and at higher quality. That’s what I like covering most, I guess – the way seemingly small ideas can completely change the way we get things done.

AM: When we're watching CNBC, you talk about a range of companies and startups - and you have a fresh and fair approach to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?

JF: Maybe it’s the writer in me, and maybe it’s the time I spent doing tech reviews. I try to remember that there’s no excuse for making the audience feel dumb. Our audience is smart, but a big portion of our viewers aren’t into all of the jargon – they’re people managing stock portfolios preparing for retirement, or retirees trying to understand the forces that are affecting the stocks they own. The temptation is always to match the wonkiness of the guests we have on – economists and investment managers – to sort of prove that I can go toe-to-toe in the conversation. But I think it’s always important to remember why I’m there: as a representative of the viewer.

THIS PG | HANRO Luis Zip Jacket, Cotton Sporty Vneck Tee + Living Lounge Pant |

THIS PG | HANRO Luis Zip Jacket, Cotton Sporty Vneck Tee + Living Lounge Pant |

AM: We love the Fortt Knox Podcast. How did it come about and what is its mission? What are some of the challenges that live interviews bring?

JF: Thanks! The Fortt Knox Podcast was born because I felt like I was leaving too much good stuff on the cutting room floor. I mean, sometimes a Fortune 500 CEO is willing to spend an hour with me, and I’ve got five minutes of live air time. Depending on what’s happening in the news, maybe I’ve got to ask about the company’s stock price, or something political – if that’s what’s moving markets that day, it’s what you’ve gotta do on CNBC. That’s a third of the live interview time, gone. Why not record a longer interview, and offer it up to people who want to go deeper?

The mission? There’s a line I say to introduce each episode, and I think it sums things up: “We’re going to learn how the very best climbed to the top, and pull out lessons along the way.” The stuff I do live on CNBC is mostly for investors and fans of the public markets who want to understand where to put their long-term dollars. Fortt Knox is for people who want insight into building their careers, who want to understand how high-achieving people get things done.

At the same time, because I’m a little crazy, I decided it would be cool to do a live streaming show, Fortt Knox Live.  That’s also weekly, and a CNBC producer, Evan Falk, works closely with me on it. The mission behind that is to answer the question, "What are the best ways to manage your time and money in a culture where tech is taking over?"

AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk Alley and for your podcast Fortt Knox? Wow, what does your day look like when you're preparing for Squawk Alley and then when you're getting ready for your show?

JF: It’s sometimes a bit nuts. I get up in the morning at 6 or 6:30, and I immediately check my phone (iPhone X at the moment) for headlines and indications of how stocks are likely to begin trading that day. I look for emails from the producers about changes to the guests and timing of the show. I copy that over into a folder I keep in the cloud in Microsoft OneNote. (See, I’m not a total Apple guy.) Eventually, I walk to the train, about a mile and a half, and catch New Jersey Transit to Hoboken and then a PATH train to World Trade Center. I’m really conscious of all the spots where I will and won’t have Internet access, because I’m compiling my research for Squawk Alley the whole way. I walk from World Trade to the New York Stock Exchange in Lower Manhattan, where we broadcast the show live from the floor.

After Squawk Alley ends at noon, I might head up to the Nasdaq MarketSite in Times Square to record a Fortt Knox Podcast interview, or on Wednesday to stream Fortt Knox Live. From the Nasdaq I’ll make my way to CNBC headquarters in Englewood Cliffs, New Jersey. I finish the in-office day there. I might be editing the audio for the podcast, which I produce and edit myself, or I might be planning the next Fortt Knox Live with Evan. Or I might be pouring over stats and trying to figure out how to boost the distribution and quality of both the podcast and live show. Sometimes that bleeds over into time at home, too. But I try to get home by 6, in time for dinner with my wife and two boys, who are 7 and 9. I like to give them a hug goodbye in the morning, have dinner with them and get them ready for bed if at all possible. That means bringing Fortt Knox work home sometimes, but ideally the kids don’t see too much of it. I try not to pull out my phone much in the evening. One of the upsides of technology is that it helps us to be more flexible in where and when we work. Of course, that can backfire if we use it to overwork ourselves, but it can also give us more time with family if we can work it right.

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AM: What's your hectic time of year in terms of covering tech and startups?

JF: I used to say it was the springtime, but now, with Fortt Knox, there is no slower season. If things are getting slow, it means I need to step up my game in booking guests.

AM: What are your impressions on the state of the crypto asset ecosystem? Do you have any recommendations for people interested in the space?

JF: I’m not one to give in-depth investment advice – that’s my colleague Jim Cramer’s gig – but I’ll say this: if you’re doing it right, investing is a game of skill, not a game of chance. You shouldn’t put your money into anything unless you believe you have a decent idea of what makes its value go up and down. I see a lot of people putting money into cryptocurrencies who have no idea what’s making prices move. Some people say, “If you just put 1% of your net worth into cryptocurrencies, it’s OK.” But let’s be real, if 1% of your net worth is $2,000, and you buy some Bitcoin and it doubles, you’re either going to sell it and say, “that was fun,” or you’re going to be tempted to start chasing it and put $10,000 in. Hey, unless your 401(k) is fully funded with the match, you have 6 months’ worth of expenses saved in cash, you're carrying zero student loans and you're not carrying a balance on any credit cards, don't even think about putting more than a couple hundred bucks into cryptocurrencies. It'll distract you from more important uses of your money and time. That’s the advice I’d give family, anyway.

AM: We love that you call it like you see it. How does your approach to journalism best bring out the story? How have you adapted with new media and distribution platforms along the way?

JF: After a certain period of time, with certain subjects, I think the audience gives a journalist permission to offer what I’d call “informed analysis.” How’s that different from opinion? Well, everyone’s entitled to their opinion, right? Informed analysis is different. You get to deliver analysis when people understand that you have a bit of background in the subject, and you can give historical context for why something is likely to happen, or why a product or strategy is important or risky or not. I try to be careful about that, but I think the “call it like you see it” approach is important in today’s journalism, when some executives or companies might be trying to put up a smokescreen or overhype technologies. The key is that the analysis be informed.

AM: Who are some of your favorite interviews so far on-air? Who are some people you’d love to have a session with?

JF: Satya Nadella, the CEO of Microsoft, is fun because he has this unique approach to leadership. He doesn’t take the drill sergeant approach, or the admit-no-faults approach that’s popular in some circles of leadership today. He’s thoughtful. Jeff Bezos was great too, but it’s been too long. I’d love to have him back. It’s also been a few years since I last talked to Mark Zuckerberg on air. Now would be a great time for him to sit down with me again. Subtle, no?
 

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AM: What would you tell those that are interested in getting into broadcasting and podcasts? Anything to add with tech-specific shows particularly?

JF: The great and horrible thing about getting into media right now is, you no longer have to ask for permission. If you’re really passionate about telling people’s stories and about sharing knowledge, you can just do it. If you have a broadband connection, a PC and a phone, you have everything you need to start showing the world what you can do. So whenever young people tell me they’re interested in getting into media, I’m like, “Show me what you’ve done.” Don’t tell me, show me. And I’m not looking for top quality necessarily, but I’m looking for drive and evidence that this person is getting better. Often, young people can’t show we much they’ve done. And that tells me you’re not truly passionate about media, you maybe just like watching videos. There’s a difference.

With tech-specific shows – it’s just like anything else you’re interested in. Be a voracious student of the area you care about, hone your craft as far as how you write, and speak, and present information, and you’ll be surprised how far you’ll go.

AM: When you're not on air, what can we find you doing?

JF: I’ve become something of an amateur photographer lately. I shoot with a Sony A7ii, a full-frame camera I got from an eBay auction a year and a half ago. (The secret with those auctions is to use a sniper program like Gixen.) I just recently put together the newsletter for my youngest son’s elementary school PTA. It was 12 pages, full color, far too elaborate.

AM: How do you maintain balance between your schedule from being on air, hosting events and your family?

JF: I try to limit the business dinners and do lunches instead. Then there’s the whole being home for dinner thing. I read the kids a Bible story, read to them from a book (right now we’re in The Voyage of the Dawn Treader, powering through C. S. Lewis’s The Chronicles of Narnia series). I tend to be the parent who primarily handles bigger projects like book reports, speeches and science projects. My philosophy is, if I make specific commitments at home the way I do at work, I have to move other things to make them happen.

AM: What's your personal style on air and how does that differ when you're running errands or out on the town?

JF: I’m one of those guys who knows what I like, but I wouldn’t say I qualify as someone who’s deep into fashion. If I’m just going to be around the house, it’s sweats or the same athletic gear I wear to work out. If I’m going out, I’m one for dressy jeans, a button-down and layers. Lately I’m into more details, collars and cuffs, and quality stitching. It’s the nice thing about being an adult who’s not growing anymore and being able to maintain a pretty constant weight. Quality stuff lasts. Some of my favorite pieces are more than 10 years old. I’ve got a couple of leather jackets that I picked up in Italy on our honeymoon 11 years ago.

AM: What fitness studios do you go to?

JF: I know this is sacrilege, but I don’t do fitness studios. CNBC has a free gym at headquarters, and when I’m doing what I should, I get in there two or three times a week for some time on the bike and a few weights. My staple now that I’m over 40 is body weight exercises – pushups, pullups, planks, squats, lunges – that sort of thing. At home I’ve got resistance bands, which are great for promoting flexibility and muscle elasticity. I get the fitness studio thing - the camaraderie, the motivation - but it's not my thing. The last gym I went to was a Gold's in Silicon Valley. I went at 5 a.m. with the old people and bodybuilders, and it was a cool $15 a month. Very business-like. Come to think of it, if I were single I’d feel differently, but at this point I’m not trying to meet new people at the gym, you know?

AM: What are three must-haves that you take with you to work daily?

JF: I’m not going to count my phone, because that’s a gimmie. I’ve got to have my Anker portable battery, because there’s no way any phone can get me through a full day on a single charge. I always carry my Tascam DR-40 with two XLR mics for podcast recording. And I’ve got a pair of JLab Audio Epic2 Bluetooth earbuds.

AM: What's currently on your playlist?

JF: I’m all over the place. I’m still bumping A Tribe Called Quest’s last album, and I have a mild obsession with Dua Lipa’s New Rules – particularly that spot in the chorus where the rhythm shifts from 3-2 to a standard back beat. X Ambassadors are the most underrated alternative band out there… “Love Songs Drug Songs,” and “Unconsolable” get heavy rotation from me. And of course real hip-hop from The Roots, Mos Def, Nas… I don’t touch the new mumble rap stuff.

AM: What charities/organizations do you support?

JF: We’re longtime supporters of World Vision and Children International, and over the past five years, we’ve stepped up our giving to International Justice Mission. IJM is a pretty phenomenal organization that goes into communities around the world and works to free slaves. Their work includes victims of human trafficking, the fishing industry, brick-making operations... you name it. They work with local law enforcement to not only liberate people, but also bring criminals to justice through the courts.

AM: If you weren't working in your current field, what you be doing?  

JF: I thought about taking a year off after college and trying to make it as a singer/songwriter. I’m glad I didn’t have to resort to that. In high school, I took architecture classes and thought I might do that for a while. Whatever I’d be doing, it would probably have to involve bringing creative concepts to life using technology.

Jon's shoot took place in the Hudson Yards and Hell's Kitchen neighborhoods, which are two hot areas in the city on the west side in midtown. Throughout the shoot, we showcased luxury living at Sky, which is developed by The Moinian Group. We wanted to know more about why this property has had so much buzz due to its location, amenities and more.

ATHLEISURE MAG: What is the concept behind Sky Residences?

THE MOINIAN GROUP: The largest residential tower in the country, Sky debuted in January, 2016. With an abundance of resort-like amenities and services, Sky was designed to provide the ultimate luxury experience for its residents. The 71-story building, which offers studio to two-bedroom homes, sits at the nexus of two thriving neighborhoods – Hell’s Kitchen and Hudson Yards – allowing residents to immerse themselves in best-in-class services while experiencing one of Manhattan’s most vibrant, growing communities.   

 

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AM: Who developed this property?

TMG: Leading NYC developers, The Moinian Group are the development team behind Sky. The Moinian Group is one of the top national real estate entities to develop, own and operate properties across every category including office, hotel, retail, condos and rental apartments. The team's portfolio of 20 million square feet spans across many major cities including New York, Chicago, Dallas and Los Angeles. Bold New York handles the leasing for the building.
 
AM: Who created the interior design?

TMG: The stunning interiors at Sky were designed by celebrated architecture and design firm, Rockwell Group. Founded by award-winning visionary David Rockwell, Rockwell Group was also responsible for spearheading all of the building’s design features.  

AM: What amenities are offered?

TMG: Sky leads by example in luxury residential living, featuring a myriad of world-class amenities including including an outdoor deck with two zero-edge pools; a private park; full-service spa with nail salon; professional-sized basketball court designed by Carmelo Anthony; water club with Turkish hammam; indoor/outdoor yoga spaces; billiards lounge and café; two libraries with fireplaces; a Spot Canine Club; and a 10,000 square foot fitness floor. The building also features world-renowned artwork by Yayoi Kusama, including a larger than life, carved bronze pumpkin in the building’s infinity loop motor court, as well as the two Kusama “Infinity Net” paintings in the building’s David Rockwell - designed lobby. Sky also features Gunther Forg’s Lead Paintings.

AM: What bespoke services are offered?

TMG: Sky offers a 24-hour doorman, valet services, on-site lifestyle concierge service by Luxury Attaché, Spot Canine Club, exclusive events, in-house room service from LifeCafe and a full-service spa with an adjoining nail salon and massage studio.

AM: Tell us about LifeTime Athletic at Sky.

TMG: LifeTime Athletic at Sky - NYC's premier health and fitness club - features an unparalleled array of amenities and services. Residents can enjoy four fitness studios with offerings such as Pilates, Yoga and Cycle in addition to a full range of group fitness classes. The 70,000 square foot space also offers LifeSpa, LifeCafe, expansive indoor lap pool, spacious locker rooms with lavish amenities and towel services. LifeTime provides an ease of access to all residents, allowing them to take an elevator straight into the fitness club and enter through the residence entrance.

AM: Tell us about the neighborhood.

TMG: Sky is positioned right in the heart of Hell’s Kitchen, the home to many of NYC’s famed theaters and award-winning restaurants. Residents are also in close proximity to the iconic Highline and West Chelsea’s renowned art galleries. The booming Hudson Yards District, set just a few blocks from Sky, will soon feature brand new office towers along with more than 100 new luxury shops and restaurants.  

AM: What is next to Sky?

TMG: The retail space next to the Sky residences is curated by the Moinian Group. This past year The Moinian Group created Sky Art, a nonprofit art center founded by Frahm & Frahm and The Moinian Group that featured exhibited work from Swiss artist Ugo Rondinone. The artist's latest collection, I <3 John Giorno, was designed as a tribute to American poet and activist, John Giorno. The location, now named Sky Space, has been transformed into a premier event venue fit with high ceilings and glass curtain walls.  

AM: How can people contact you?

TMG: For more information visit liveatsky.com, email us at hello@liveatsky.com, or call our leasing office at 212.588.0042.

PROPERTY PHOTOS COURTESY | THE MOINIAN GROUP

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Read more from the Feb Issue and see Tech Reality Check with Jon Fortt in mag.

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In Celebrity, Cover Story, Fashion, Fashion Editorial, Feb 2018, Fitness, Lifestyle, Magazine, Menswear, Paul Farkas, Photoshoot, Kimmie Smith, Pop Culture, Real Estate, Real Estate NYC, Style, Tech, TV Show, Felicia Graham, Finance Tags Tech Reality Check, Tech, Jon Fortt, Fortt KNox Podcast, CNBC, Blockchain, Crypto, Finance, Ske Residences, Moinian Group, LifeTime Athletic, Rockwell Group, David Rockwell, Turkish Hammam, Luxury, rental, NYC, Chicago, Dallas, Los Angeles, Hell's Kitchen, Hudson Yards, neighborhoods, World Vision, Children International, International Justice Mission, A Tribe Called Quest, X Ambassadors, Nas, Mos Def, The Roots, Dua Lipa, JLab Audio, Tascam, Silicon Valley, technology, Satya Nadella, Microsoft, Jeff Bezos, Mark Zuckerberg, cryptocurrencies, Jim Cramer, Englewood Cliffs, Nasdaq, Podcast, Squawk Alley, Evan Falk, Fortune 500, CEO, Kimmie Smith, Felicia Graham, Paul Farkas, industry
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ATHLEISURE MAG | FEB ISSUE

February 26, 2018

This month's celeb cover is CNBC's Co-Host of Squawk Alley and Fortt Knox podcast, Jon Fortt. This cover shoot includes a fun Q&A with Jon talking about how he came to become apart of the CNBC family, his must haves and what he does when he's not on air. It also includes an interview with our venue host for this shoot at the notable, Sky Residences. Our Feb issue has a focus on a number of sports related content including an interview with Pro Footballer and Super Bowl Champion Emmitt Smith as well as a separate interview with Philadelphia Eagles Super Bowl Champ, Bryan Braman. We have a number of entertainer interviews including Kayla Brianna (daughter of NBA great, Kenny Smith) and Fabiana Pascali who is a cast member of FX's The Assassination of Gianni Versace. We also have a food editorial that we were media sponsors for the second year in a row for Cochon555 as well as an interview of one of the chef participants Chef Fabian of La Esquina. We interviewed Matteo Perrin a bespoke Italian designer who has dressed a number of celebrities. Another fashion interview includes Tan France, who is a member of Netflix's Queer Eye, Fab5 as the stylist. This month's issue includes an interview with Ellen Latham, founder of Orangetheory Fitness. We also talk with a celebrity piercer, Brian Keith Thompkins who is the owner of Body Electric. 

We have a number of features that are in each month's issues including The Art of the Snack, Bingely Books, Bingely Streaming, Something You Should Know, Athleisure List, Athleisure Beauty and more. 

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SHOT @ Desmond Childs Home | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Nydia Figueroa | HAIR STYLIST Zullay Sevilla |

SHOT @ Desmond Childs Home | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Nydia Figueroa | HAIR STYLIST Zullay Sevilla |

NERVO YORK

January 1, 2018

We end our year the way we began it - with NERVO, but this time, in addition to our interview, we hung out with them right before their Lavo NYC show to shoot the International EDM DJ duo. Liv and Mim have been traveling, DJing around the world, releasing new  music and continuing to connect with their fans.

We brought them to Grammy winner and music icon, Desmond Child's home (we have an exclusive interview with Desmond following this interview), which was the perfect location for this shoot. We talked with them about what they're up to, who they've been working with, where they'd like to perform, their upcoming show for NYE at the W in Miami and what festivals you'll see them in during 2018.

ATHLEISURE MAG: We kicked off the year with an interview with you ladies and it's only fitting that we close it with you as well as you're gracing our Dec cover - what has been a snapshot of this year from what you were up to personally, musically, - whatever you wish to share.

NERVO: We have had a year of absolute madness. Lots of great things going on that we just need to pinch ourselves sometimes. We also are just doing our best to keep our heads above water and enjoy the little moments you know… We think all touring artists or just busy people, in general, are the same. There’s a lot of pressure mixed with a lot of adrenaline filled moments. It can be a lot sometimes!

AM: You ladies are multiple threats as you're DJ's, producers, songwriters, composers, models, brand ambassadors, etc., so it was only fitting to have you shoot in Desmond Child's home
- can you share some of your projects that you did this year or next year?

N: Tell us about it - Desmond Child is a total legend. What an honour to be shooting in his home! Love how we decked his house out.

So… We released a bunch of music this year, including a few collabs - one with New York based band Sofi Tukker and some others with more dance artists like DVBBS and Danny Avila, Oh, and then there’s the collab we wrote with Cheif Keef which was pretty special! We have been touring mainly Europe for the summer, but we also have our residency at Omnia in Las Vegas, which gets us over to The USA about 16 times a year.

We have a bunch of new songs in the works which we are focusing in on now. Quarters 4 and 1 are always for making new music and that means touring a bit less.

AM: What's the process like when you're creating your music and how is it different when you're creating something for another artist?

N: We’re more relaxed when we make music for others or even for a collaboration. Something about it being less pressure. When it’s your own record suddenly you feel like people are going
to hate on you if they don’t like it. It’s a part time job blocking out that noise!

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AM: How do you go about finding inspiration for upcoming projects?

N: We are constantly inspired. To be honest we don’t have enough time to not be inspired. We have so many unfinished ideas that we just need an extra 2 days a week to finish. We must be
ADHD or something.

AM: What is a NERVO Christmas like - do you make it home to Australia for the holiday, do you guys cook and what gifts are you looking for this year?

N: It’s pretty low key and is the same every year. We have a huge lunch in our family home in Melbourne, then we all go to our Aunty Mary and Uncle Max’s home for more food, and then we
eventually pass out around 10pm with belly’s so full that we couldn’t dream of eating dinner! Leftovers are eaten for the next 4 days or so. We are Italian/Australian so there’s always SO
much food!

AM: This NYE, where are you playing and what about 2018 makes you excited to ring it in?

N: We are playing Miamiiiiiii! At the W Hotel. We can’t wait!! Miami is just the best for New Year's Eve. We think we might hang around a few days and have some beach time and Cuban food.

AM: What's on your playlist at the moment that gets you up and moving?

N: Massively inspired by what Jax Jones is doing at the moment. Sampling Booka Shade and flipping it into a 2017 anthem! Go JJ!

AM: Where are some festivals/cities that you'll be hitting this year that we can expect to see you performing at?

N: We are playing Tomorrowland in Belgium again. Always a yearly highlight! We are also playing Creamfields in South America. And of course, everyone can catch us at Ushuaia in Ibiza and Omnia/Hakkassan in The USA for our residencies.

AM: What is a gig that you would like to do ie. Super Bowl Half Time show, that you have yet to be asked to do but want to check off your bucket list?

N: Probably Coachella. It’s such a great festival and one of the only ones we have never been asked to play at. We don't think they like us. ha! Maybe we're too bubbly or mainstream or
something... We dunno. But we have been to the festival and it's such a great vibe. Always perfect weather.

AM: You're rocking a lot of fun styles throughout our Dec cover shoot, but what is your personal style when you head out to play a set for NYE versus when you're hanging out?

N: We like to dress things up when we play a gig. We love body suits, lycra, face jewels, creepers, teased up hair, more is more. When we are hanging out we’re a lot more chilled and casual - for example we are loving the Fenty clothes that we wore in the shoot for our travel/studio days!

AM: You guys travel a lot, what are your 3 musts that you take with you no matter what city you're rocking in to feel like you're at home?

N: Iijin snake skin silver and gold shoes (for Liv), Hairspray (for Mim), and our laptops (for both of us).

AM: The Winter Olympics are coming up and we're fans of curling, what teams/sports are you cheering for?

N: Ooohh we’ll have to check it out!! We do love to ski so that’s something we would like to watch. Does Australia even have a team? If Australia is competing then we would have to go for
them but if they don’t then we would go for Italy because that is where our parents were born :).

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NERVO YORK CREDITS

COVER + PG 14 | FENTY X PUMA Blocked Track Jacket + Blocked Taped Track Pant | OUTDOOR VOICES Sport Bra | FENTY X PUMA AnkleStrap Sneaker | FENTY X PUMA Monday Cap | FRAME Le Original Patch Jacket |

FENTY X PUMA Hooded Zip Front Leotard | FENTY X PUMA Printed Bra | RUBEN GALARRETA Legging Harness |

PG 16 | BLACK MILK Fatale Dress | LAGOS JEWELRY Black Beaded Caviar Bracelet | ARTISTS' OWN Wrapped Bracelet, Charm Bracelet, Watch + Hat |

PG 19 | MCM Shearling Bag | ARTISTS' OWN Bra, Shorts + Scarf |

PG 20 | SPLENDID Racerback Turtleneck Sport Bra | ELIZABETH ACKERMAN Palazzo Palm Pants | DIANA ROSH FUR Olive + Blue Fur Coat | LOVE KNITZ Hat |

PG 21 | DIANA ROSH FUR Multicolor Coat | HAT ATTACK Arm Warmers | MIRA RAE Velvet Leggings | MCM Shearling Hat |

PG 22 | ROMPLY Blush Wrap Romper | HAT ATTACK Hat | LAGOS JEWELRY Ring | ARTISTS' OWN Bra |

PG 25 | ROMPLY Navy/Gold Tapestry Romper | NINA JEWELRY Swarovski Bangle | MCM Polke Backpack in Starry Eyed Bunny | ARTISTS' OWN Marcher Jacket |

Athleisure Mag readers know that a number of our shoots take place in luxury apartments that have yet to be released to the public or are being sold. We tend to maintain the privacy of the homeowners; however, this shoot was perfectly aligned as it took place at Grammy-winning and Emmy-nominated songwriter/producer Desmond Child's home!

He is one of the most accomplished hit-makers, having written and produced more than eighty Billboard Top 40 hits spanning five decades including "Livin' On A Prayer”, “You Give Love A Bad Name”, “I Was Made For Lovin' You”, “Dude Looks Like A Lady”, “Livin’ La Vida Loca,” and “Waking Up In Vegas.” From Aerosmith to Zedd, his genre-defying collaborations also include Bon Jovi, KISS, Motley Crew, Joan Jett, Cher, Michael Bolton, Cyndi Lauper, Ricky Martin, Christina Aguilera, Kelly Clarkson, Carrie Underwood, Garth Brooks, Meat Loaf, Selena Gomez, Katy Perry, Sia, Mickey Mouse and Kermit the Frog, selling over 500 million records worldwide as well as downloads, YouTube views and streaming plays already in the billions. His upcoming autobiography LIVIN' ON A PRAYER: BIG SONGS BIG LIFE with David Ritz is scheduled for release the Fall 2018. Desmond Child was inducted into the Songwriters Hall of Fame in 2008 and serves on its Board of Directors as well as the Board of ASCAP. In 2012 he co-founded the Latin Songwriters Hall of Fame and serves as its Chairman/CEO. He is also Chairman of The Fountains of Musica Foundation, who’s mission is to complete Alan LeQuire's aquatic bronze masterpiece MUSICA located at the entrance to Nashville’s Music Row.

ATHLEISURE MAG: It was an honor to shoot in your beautiful home and NERVO was very excited to see that they were in your apartment. Please share with our readers about how you got into the music business and whom you have worked with.

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DESMOND CHILD: My beautiful mother, the late Cuban poet and Bolero composer Elena Casals, was always writing her romantic and soulful songs at her old upright piano on the dairy farm in Hawthorn, Florida, where I was born in 1953. At that time, I didn’t know that most people don’t write songs as a natural expression of the ups and downs of ordinary life. I would sit on my mother's lap at the piano and bang out long unrepeatable classical sounding improvisations. As soon as I could sit upright, she would make me play for her bohemian friends sitting around on the floor smoking and drinking during the Mad Men era when that was actually still good for you.

Not being able to afford a gift, I wrote my first official pop song titled “Birthday Blues” at the age of 15 in 1968 as a birthday tribute to a beautiful girl I was trying to impress named Laura
Stern. After that, I never looked back and kept writing songs all the way into the Songwriters Hall of Fame, where I was inducted into in 2008. That only took 40 years. ;)

ATHLEISURE MAG: Your home is awesome and there were so many elements that were amazing, but we all enjoyed your piano - when did you decide that you would have these notable talents sign your piano, and are there signatures that you have yet to get, but still
want to have in there?

DC: It was a random day, and I was walking down 57th Street, and when I got to the Steinway showroom, I looked through the window and saw this gorgeous Steinway D lit up like it was on a stage. I went in, sat down at it, and it seemed to just play itself. I ended up buying it on the spot, but I had to put it in storage for 2 years while my apartment was being renovated. When the time finally came to move-in the piano, I had to hire a crane to lift it up on its side in a massive wooden crate and slip it through the living room window.

It was an incredible feat that tied up Fifth Avenue traffic and pissed-off a lot of people.

As soon as I started doing writing sessions with top stars or important visitors, I would ask them to write their names in the piano along with the date. It started to get crowded in there and some names are completely unrecognizable, so I guess I will have to create a map of the stars to keep track of them all.

These are the names I would love to have in the piano: Joni Mitchell, Sir Elton John, Aretha Franklin, Jennifer Hudson, Sade, Imogen Heap, Paul Stanley & Gene Simmons, Beyonce & Jay Z, Steven Tyler, and Joe Perry.

AM: Are there projects that you are working on that you can share with us?

DC: I am just putting the finishing touches on my auto-biography - LIVIN' ON A PRAYER: BIG SONGS BIG LIFE with David Ritz. I hope to release in the fall of 2018.

AM: What is currently on your playlist?

DC: I only play two records ever… AMOROSO by Jaoa Gilberto, produced by my dear late friend Tommy LiPuma, and Sade’s epic LOVE DELUX. Over the past 5 years I’ve added Concha Buika’s
rare but exquisite albums. Any other music I hear is by accident.

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AM: With New Years Eve just around the corner, what's the perfect playlist that we should be creating to celebrate the end of 2017 and the start of 2018?

DC: Any of Amy Grants 5 Christmas albums. Amy is my husband Curtis’ favorite artist of all time…. It just ain’t Christmas without Amy Grant.

We enjoyed finding out more about Desmond Child and his home which is currently on the market. We sat down with Louise Phillips Forbes of Halstead properties to find out more about 1215 Fifth Avenue #8CD as well as the neighborhood it resides in.

ATHLEISURE MAG: There are so many great aspects to this apartment, from its layout to the INCREDIBLE views of Central Park - what can you tell us about this property?

LOUISE PHILIPS FORBES: What’s not to envy in this exceptional home?! It’s a full-floor combination apartment with panoramic views of Central Park that are breathtaking year-round, and an abundance of custom designer details like art-deco moldings and Venetian plaster walls. The grand and expansive formal living room is an entertainer’s dream with four large picture windows (manufactured by Hope's) facing west, high-beamed ceilings and a statuesque
wood-burning fireplace. Plus, the spectacular views carry through to the formal dining room. A peaceful retreat, the master suite also showcases the Central Park views and features superbly crafted built-ins and an oversized walk-in closet that resembles a luxury boutique. You can escape to the spa in the elegant Vitrolite tile and Terrazzo master bathroom with a deep soaking tub, double sink vanity, walk-in steam shower, and heated floors. But it's the park views that will transport you to another world. A culinary delight, the eat-in chef's kitchen is the heart of the home with an open design that includes a substantial casual dining/living and media area. Kitchen highlights are the sophisticated Terrazzo countertops, abundance of pantry storage cabinets, and high-end appliances. A coveted laundry room holds the side-by-side and full-size Miele washer and Asko dryer with a sink and storage. To top it off, there is a new state-of-the-art Lutron lighting system and Crestron integrated surround audio system with built-in
speakers all through the apartment. Two oversized bedrooms and a second full bathroom complete the home with through-wall AC's in every room and great closets throughout. It’s pretty close to perfect!

AM: What amenities are offered in this building for residents?

LFP: A pre-war treasure, the Brisbane House at 1215 Fifth Avenue was developed and built in 1928 by distinguished journalist and columnist for Hearst newspapers, Arthur Brisbane, and designed by the renowned architectural firm Schultze & Weaver. The beautiful 16-story limestone-and-caramel-brick building boasts an elegant lobby and full-service amenities, including 24-hour doorman, live-in superintendent, private courtyard, fitness area, central
laundry room, personal storage, bike storage, and pet-friendly attitude.

AM: Tell us about the neighborhood that is directly around this building and what neighborhood is this considered?

LFP: A premier residence nestled near Carnegie Hill, this elegant gem is conveniently located across from Central Park and along Museum Mile with easy access to world-class exhibits at the Metropolitan Museum of Art, the Frank Lloyd Wright-designed Guggenheim Museum, and the Cooper Hewitt Smithsonian Design Museum, among others. Fifth Avenue and Madison Avenue
beckon with high-end boutique shopping and fine art galleries, plus there is an abundance of distinguished restaurants, charming cafes, gourmet grocers, supermarkets, Equinox Fitness
Club, the 92nd Street Y, and many popular retail destinations.

AM: For those that are interested in purchasing this unit, how can they find out more information?

LFP: It would be very easy to call this stunning apartment home given the grandeur of the rooms, designer details throughout, and abundance of Central Park views! To schedule an appointment, simply contact me directly and I will be happy to give you a private tour and discuss the purchasing details. You can reach me via email at lphillips@halstead.com or at 212-381-3329.

AM: Where can readers find out about additional properties that you represent?

LFP: Visit my website and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from
downtown to uptown. The available homes range from a three-bedroom loft apartment in Tribeca to a 6-story grand townhouse on the Upper East Side.

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Read more from the Dec Issue and see NERVO YORK in mag.

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| PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Makeup Pro | HAIR Aubrey Loots |

| PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Makeup Pro | HAIR Aubrey Loots |

ATHLEISURE HOUSE NYFW SS18

October 14, 2017
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This time of year is not only about enjoying the last of summer and bringing your fall wardrobe in, but it's also about looking at upcoming fashion and new items hitting the runways at New York Fashion Week. Athleisure Mag presented its second annual Athleisure House NYFW SS18 with attendees in fashion, fitness, entertainment, influencers and media. We were pleased to unveil a project that our Co-Founders, Paul Farkas and Kimmie Smith have been working on - UG|RO Ugly Romper which is a line of rompers that are for the girl on the go whether she's running errands, heading to a game, a power lunch, meeting up with her friends for brunch and going out for a night out. Wherever she's going, she's bound to shine in these looks.

This show had great support from our sponsors: Makeup Pro, Aubrey Loots - Wella Hair Professional, Kawaii Girl Cosmetics lashes, Qupid Shoes, Vera Bradley handbags and JBL headphones. Guests enjoyed Truly Sparkling, Icelandic Glacial, High Brew Coffee and Mochidoki while taking in a night on the rooftop of 50 Clinton (in the historic Lower East Side).

ATHLEISURE MAG: What are the amenities offered at 50 Clinton St?

50 CLINTON: The building’s plentiful amenities include a landscaped rooftop offering residents a private outdoor retreat with 360 degree views of the Manhattan skyline and ample space for
outdoor cooking, dining and lounging. Amenities also include a state-of-the-art fitness center, bicycle storage, and 24-hour doorman.

AM: What is the concept behind the design of the building?

50C: Issac & Stern designed exterior is comprised of intricate brick masonry and expansive windows. Inside are 37 residences designed by acclaimed interior designer Paris Forino. The elegant architecture, with an articulated red brick façade, reinvents the historic palette of both industrial and residential buildings at the turn of the century. 50 Clinton combines old-world chic with a modern European flair for an unprecedented quality of living in the neighborhood.

AM: For those that are residents, what are the neighborhood selling points?

50C: 50 Clinton Street is a boutique condominium located in the heart of Manhattan’s Lower East Side with incredible boutique shopping and great restaurants in a fresh and young area.
This is a thriving downtown neighborhood where there is strong demand for a product offering luxury at an attractive price point which is what 50 Clinton offers.

MODEL CREDITS
| 10 MGMT PG 27 Beata Komoni |
| ABBEY LYNN MODELS PG 19 Mirejah |
| MAJOR MODELS PG 15, 17 25 Sage Pineiro |
| MSA MODELS PG 18 Allegra; PG 15 22, 23 Amanda; Cover, 14, 16 20 21 Diosmary; PG 19 Keke; PG 14, 24 Malia |
| PG 14 + 26 Alanna Reece |

Read more from the Sept issue and see Athleisure House NYFW SS18 in mag.

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SHOT @ Henry Hall | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella&nbsp;

SHOT @ Henry Hall | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH David Stella 

FOR THE LOVE OF THE STUNT | JESSIE GRAFF

September 11, 2017

Think back to your favorite movies and we guarantee that there are some action sequences. Although there are some actors that do their own stunts, most enlist a stunt person to make the scene truly look and feel as next level as possible. This month's cover girl is celebrity stuntwoman and athletic personality, Jessie Graff.

Jessie has been in a number of movies and TV shows. In addition, if you're a fan of NBC's American Ninja Warrior, then you have seen her crushing courses on this TV show as well while donning a Wonder Woman costume. We spent an afternoon with her shooting her for our
cover and this energetic woman showcased her athletic ability while also sharing anecdotes how she got into the business, where we have seen her as well as how she has honed her craft over the years.

ATHLEISURE MAG: What was your journey to becoming a stunt woman from childhood to actually selecting this career?

JESSIE GRAFF: I wanted to be a super hero, like Buffy the Vampire Slayer and Xena Warrior Princess. I loved the physical part most, but didn't know that stunts were a separate job, so I always thought I'd be an actress. After majoring in theatre in college, I learned that the actors don't usually get to do their own stunts, so I immediately researched everything I could about stunt people. I read every article I could find, studied the stunt player’s directory, and found
out where stunt people trained. Then I got photos, made a demo reel, moved to LA, and signed up at every gym in where I could find stunt people. Then I copied everything they did, learned everything I could, and eventually, earned my place in the community.

AM: What type of training does one engage in order to become a stunt woman?

JG: Fights, falls/wipeouts, weapons, parkour, gymnastics, rock climbing, every style of martial arts, wire work, rigging, trampolines, bicycles, air rams, Russian swing, high falls, scuba, sky diving, cars, motorcycles, fire burns... There's so much to learn!

AM: Obviously, you're in great shape, what workouts do you suggest for great abs, glutes and arms?

JG: I organize all of my workouts into a 3 day cycle of push day, pull day, and leg day. It allows me to push each muscle group to the limit, and give it 2 days to recover, while I'm training the other 2 main muscle groups.

I suggest FORGETTING about how you want your body to look, and choosing workouts based on what you want to be able to do, and how you want to feel. If you want great arms, get hooked on rock climbing, gymnastics, or calisthenics. Set goals like climbing at a certain difficulty level or learning to do a kip on bars. Then do all the drills, progressions, and strength training to get those skills, and make a new goal 1 level higher. Want great glutes? Work on, bounding agility obstacles, improving your vertical jump, or learning parkour. When you get passionate about a hobby that requires those muscles, every workout is more inspiring, and there is no end. If you want an 8-pack, and you get there, how do you stay motivated to work out and eat healthy? How do you maintain it? But if you succeed in your goal of 10 pull ups, great! New goal: get 12, or 15 or 20.

AM: What are your go to foods between your travels, working out etc?

JG: I always carry B-up protein bars and roasted seaweed with me, because fruit/carbs are easy to find, but protein and vegetables are harder to grab on the go. Basic structure of any meal is 1-2 servings protein, colorful vegetables, 1 serving of carbs or fruit, all on top of a huge pile of dark leafy greens.

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AM: What's on your playlist when you're in the gym?

JG: Jessie Graff's Wonder Woman Playlist on DC Comics and "Try Everything" from Zootopia.

AM: What movies have we seen your work in?

JG: Look for me with purple hair in Future Man on Hulu, and Bright on Netflix. Other projects are Wonder Woman, Supergirl, Transformers, The Dark Knight, Marvel's Agents of Shield, G.I. Joe, Die Hard...

AM: What is the process like in terms of casting when you are going into being a stunt person in a film?

JG: If there are lines, we go to auditions as actors. We send demo reels or they are submitted by the stunt coordinator, so that they know we are qualified to do the stunt required for the role. We are given lines anywhere from the day before to at the audition, read for camera,
maybe have a call back, and are booked for the acting role. The auditions to be the main stunt double on a big action movie are the most fun. It's often a whole group of us in a gym, learning
fight choreography, and showing off kicks, flips, weapons, and any other applicable skills for a couple of hours.

AM: How do you prepare for the roles that you participate in?

JG: I rarely get more than a week's notice for a job or big audition usually 1-2 days. I have to guess which skills are most likely to come up, and prepare for EVERYTHING, so that no matter what comes up, I can be prepared (hopefully). Training constantly in so many different disciplines, improves my ability to learn brand new movements faster, so that even if something totally new comes up, I can adapt.

AM: What is the thinking behind wearing the Wonder Woman costume during your American Ninja Warrior run?

JG: My first year, I dressed as a chicken to advertise my short film 'Epic Chick Fight,' but a parent messaged me on Twitter about her 6-year-old daughter, who had never been very physically active. After watching me, she said 'I like her. I like her outfit' then promptly dressed her Barbie like me, and went outside to climb the jungle gym with her. It made me realize how much impact my clothing choices could have on kids. Now, I choose outfits that seem most likely to inspire kids to be healthy and strong.

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AM: When you're not training, what is your personal style when you're out and about versus when you're in the gym?

JG: My personal style is pretty much Under Armour shorts and sports bras, or maybe a tennis skort to shake things up. The world is my gym, so I dress for workouts at all times.

When I'm at work, I wear whatever the costume department puts me in. For super fancy red carpet type events, I require that the mid-section be fitted, and stretchy, with a full circle skirt that allows for full range of motion. I always wear shorts under my skirt, so that I can flip and kick without wardrobe malfunctions. Other than that, I don't understand why I would ever wear anything other than workout clothes or swim suits.

AM: We love your videos on Instagram with your pup and your pig, it's a great way to show your physique and to get to know your personality, how long does it take to do them?

JG: It takes about 30 seconds to toss spinach around the floor, to keep @SammoHog occupied and in frame, and 20 seconds to 5 minutes to shoot the video...well... up to 1 min for Instagram,
but Facebook videos allow for longer workout clips. It rarely takes more than one take. Unless it's a compilation of multiple attempts. Those may take 30 min or so of trying and failing 20 times before I succeed, and another 5 minutes to edit.

AM: Are there any charities or philanthropy that you are a part of that you would like to share?

JG: I really want to do more to help educate people of all ages about healthy eating and exercise habits, and how to make them feel fun and effortless. I currently do that by sharing my own tips, tricks, and experience on social media, but would love suggestions on specific charities that deal with those topics.

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AM: What advice would you give to a girl that is looking to get into the world of stunts?

JG: Don't pursue stunts unless you REALLY love it. You will get beaten up. You'll be cold and wet, falling down concrete stairs at 3am, or sweating in a full leather suit on an overheating motorcycle, on a 110 degree day in the desert. They will constantly throw crazy and unusual
challenges at you, and you'll have to think on your toes, to figure it out on the spot.

If working out 5-8 hours/day, and fighting to achieve seemingly impossible feats sounds like a dream job, do it. Work your butt off. Learn everything. Be smart. Be humble. Listen. Pay attention, and be helpful. If you are talented, work really hard, and have a great attitude, you will have an amazing career, a lifetime of adventure, and become friends with some of the most incredible people on the planet.

We get to be the unknown heroes of the film industry.

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Our photoshoot with Jessie Graff took place at Henry Hall in NYC's Hudson Yards. We took a moment to find out more about the interesting concept of this residential property that also makes you feel like you live in a hotel as well.

ATHLEISURE MAG: What are the amenities offered at Henry Hall?

HENRY HALL: Henry Hall features a unique amenities package focused on the building’s club and lounge areas and elite food and beverage offerings. As part of its innovative programming,
Henry Hall will debut Delicious Hospitality’s new restaurant, dubbed Legacy Records. The restaurant, bar and lounges will be spread over the building's first and second floors.

In addition to the restaurant and second floor lounge, Henry Hall residents will have access to an array of sought-after amenities, including a “jam room,” resident’s club room, private dining rooms and wine room, roof-deck, state-of-the art training center as well as exclusive access to Henry Hall Concierge for 24-hour service.

Henry Hall will also provide residents with Echo Dots connected to Amazon Alexa. The posh rental has equipped each of the 225 residences with an Echo Dot and created an Alexa skill tailored specifically for Henry Hall residents. Building Link, the leading online residential
management system, has developed a custom skill that gives Alexa the ability to answer numerous requests that pertain specifically to residents. Voice commands that residents can make include the following: “Alexa, ask Henry Hall if I have any packages”; “Alexa, ask Henry
Hall if there are any events in the building today”; and “Alexa, ask Henry Hall when the gym will be open.”

AM: What is the concept behind the design of the building?

HH: Developed by Imperial Companies, on behalf of the joint venture partnership with Shorenstein, and with interior design by the renowned Ken Fulk, Henry Hall is Hudson Yard’s newest destination rental. In contrast to the glass towers dominating the Hudson Yards neighborhood, Henry Hall gives a thoughtful nod to ‘Old New York’ with its brick and steel
façade. The 33-story building includes 225 studio to two-bedroom units with prices starting at $3,350.

Henry Hall is a new wave residential experience inspired by boutique hotel culture. Eric Birnbaum, Co-founder of Imperial Companies, and the vision behind Henry Hall, says his imagination was sparked by stays at The Bowery Hotel and The Battery SF, among other properties. “At Henry Hall, we take design and programming cues from boutique hotels. I fell in love with the idiosyncratic charm of their lobbies - the design elements, the way people move through them,” Birnbaum says.

Henry Hall creates social programming for like minded people, communal spaces to relax and recharge, exquisite meals & beverage, all with grand décor and a rooftop view.

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AM: There is a distinct boutique hotel vibe to this residence - why is that and what offerings does the property provide to those who are not residents?

HH: Henry Hall will offer a residential option that merges New York’s nightlife and boutique hotel experience with luxury residential living. The residences were outfitted as a modern take on traditional grand hotels and in keeping with that theme the private lounges, jam room, rooftop deck, gym—were all created to extend the holistic experience of a boutique hotel. Launch programming features a summer music series, “Tuesdays at Henry Hall,” which
welcomes residents and friends to enjoy a rotating cast of notable and socially influential DJs.

AM: Within the space that was included within our photoshoot, who decorated it?

HH: Ken Fulk, who has been dubbed “Silicon Valley’s creative disruptor,” and whose credits include The Battery SF among other high-profile residential and hospitality projects, worked with Eric Birnbaum to design the resident experience throughout all aspects of Henry Hall, from the eclectic lobby to the elegant lounges to the custom finishes in each residence.

Design elements in Henry Hall's grand lobby include a floor made of three different types of marble set in a herringbone pattern; a 10-foot-diameter custom brass chandelier retrofitted
with 24 cut-crystal globes from the 1930s; hand-scraped teak wall paneling with brass accents; a salon-style installation of vintage oil paintings and frame photography; tribal rugs; and antique furnishings.

AM: What are other selling points in this building?

HH: Henry Hall is truly a first of its kind: a destination and a community similar to a boutique luxury hotel or a members’ only club.

The residences include finishes such as ash hardwood flooring throughout and oversized windows that flood the residences with natural sunlight and provide sweeping city views. Gourmet kitchens are equipped with stark white quartz countertops and backsplashes,
premium brass fixtures by Waterworks and stainless steel appliances by Bosch and KitchenAid. Custom hexagonal tiles line the bathroom floor and are accompanied by a medicine cabinet with integrated vanity lighting and polished nickel fittings. Each unit is equipped with a Bosch washer/dryer.

"Every space, however unique, public or private, is considered an essential part of the Henry Hall story. They become a defining element of the residential experience,” said Eric Birnbaum,
Co-Founder and Partner at Imperial Companies. "So many people would love to live in their favorite hotel or have the City’s newest restaurant be just downstairs - Henry Hall makes that a reality.”

For more information about Henry Hall, please visit www.henryhallnyc.com.

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AM: For those that are residents, what are the neighborhood selling points?

HH: Located at 515 West 38th Street, the site of the former Legacy Recording Studio, Henry Hall is at the epicenter of Hudson Yards and is redefining luxury for a new generation of New
Yorkers. Hudson Yard’s close proximity to the major transportation hubs of the recently completed 7 train extension, Penn Station and the Port Authority Bus Terminal provide an array of convenient transportation options. Henry Hall is in close proximity to the city’s finest shopping, dining, entertainment and cultural venues and is surrounded by Chelsea and The Meatpacking District to the south and the Hudson River to the west.

AM: Is there anything that we should know about the Hudson Yard area?

HH: Hudson Yards is just north of the Meatpacking District and Chelsea, adjacent to Hell’s Kitchen, stretching along the High Line and the river, and close to Midtown; an electric atmosphere in which you can work, play and live. A convergence of parks, public space, haute
cuisine, shopping, easy access to transportation and stunning views of the river and cityscape make it easy to see why the neighborhood is booming.

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Read more from the Aug issue and see For the Love of the Stunt | Jessie Graff in mag.

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In Athletes, Aug 2017, Celebrity, David Stella Hair, David Stella MUA, Fashion, Fashion Editorial, Fitness, Kimmie Smith, Lifestyle, Magazine, Photoshoot, Paul Farkas, Pop Culture, Real Estate, Real Estate NYC, Sports, Style, TV Show, Womens Tags Henry Hall, Photography, Paul Farkas, Stylist, Kimmie Smith, MUAH, David Stella, Jessie Graff, stunt, stunt woman, stunt person, stuntwoman, celebrity, cover girl, Wonder Woman, NBC, American Ninja Warrior, costume, super hero, Buffy the Vampire Slayer, Xenia Warrior Princess, theater, fights, falls, martial arts, abs, glutes, arms, fitness, protein bars, B-up, leafy greens, DC Comics, Zootopia, film, Marvels Agents of Shield, G.I. Joe, De Hard, Supergirl, Netflix, Hulu, Future Man, stunt coordinator, call back, Barbie, costumetraining, Epic Chick Fight, @SammoHog, Under Armour, Facebook, gym, Hudson Yards, Delicious Hospitality, Echo Dots, Amazon, Amazon Alexa, Bowery Hotel
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MARKET MAKER | SARA EISEN

August 2, 2017

Our cover girl is one busy lady as Sara Eisen is the Co-Anchor of not one, but two of CNBC's shows - Worldwide Exchange and Squawk on the Street! Sara joined the network in December 2013, as a correspondent focusing on the global consumer. You can see her each day as the Co-Anchor of "Squawk on the Street" at 10AM EST, which airs from Post 9 at the New York Stock Exchange. In January of last year, she was named Co-Anchor of the network's "Worldwide Exchange," which also airs daily from 5-6AM EST from CNBC's Global Headquarters in Englewood Cliffs, N.J. 

Around Athleisure Mag, we have CNBC on throughout the day at the office and loved learning more about this financial powerhouse who brings us what's going on across verticals in such an inspired way. 

ATHLEISURE MAG: Tell us your background and how you got into broadcasting and ultimately to CNBC?

SARA EISEN: After college at NYU, I went to journalism school at Northwestern's Medill School. While most students do a semester in DC, I went a different direction and spent the time in Hong Kong. I got an internship at Bloomberg TV in Asia and have been doing business news ever since. Initially, I worked as a production assistant, but kept raising my hand for on-air opportunities in my spare time on TV and radio. I went on to anchor the morning show in New York, Bloomberg Surveillance, before moving over to CNBC. But truth be told, I've wanted to be on TV ever since I grew up watching Oprah and taped a mock talk show at a local public access channel studio for a school project in high school. 

AM: We know that you enjoy talking about finance, what is it about this industry that makes you so passionate about it and do you have a specific topic within it that you really enjoy focusing on?

SE: My favorite topic within finance is the currency market, because it's the largest, most important market in the world. It reflects economics, politics, deal transactions, geopolitics and more. It was actually my excitement around learning about currencies during a college internship at Forextv.com that led me to pursue financial journalism. My other area of focus is global consumer companies, with a particular interest in sports apparel and shoes: Nike, Adidas, Under Armour, Lululemon. I love how they touch pop culture, fashion, sports and consumer economics simultaneously. 

AM: We love that when we're watching CNBC, you really are talking about a number of industries from fashion, tech, agriculture, etc. - and you have a fresh and fun way to present it to those of varying levels of understanding - how important is it to make these topics relatable to a wide, as well as a niche audience?

SE: It's very important! Ultimately, financial markets are just a reflection of all the real life things happening around us: whether it's shifting consumption from diet soda to healthier beverages, what trends work in online retail or just the styles of leggings that resonate with consumers each season. Those stories don't just matter to CNBC, but they're the everyday trends we all live each day. Investing and finance can be much more accessible if you focus on the areas you're interested in and understand. 

AM: What would you tell young women to encourage them to get into the world of finance and specifically finance broadcasting?

SE: My number one tip: become an expert, whether that's in the world of finance or journalism... or any other discipline for that matter. Having a niche is very valuable. For instance, during the financial crisis, when I was an intern at Bloomberg, I raised my hand to tell stories about the foreign exchange market at a time when currencies were fluctuating wildly.  I knew that subject well and eventually, my editors and others in the newsroom turned to me when currencies were the big market story of the moment, and they still do! Be the smartest person in the room about something, no matter how small the niche. 

I'd also say: don't let traditionally male-led industries dissuade you. Sometimes, there's an instinct to compete with the women around you, but being supportive, finding female mentors and passing it forward can all be empowering and rewarding. 

AM: Walk us through what it is like to prepare as a Co-Anchor for Squawk on the Street and Worldwide Exchange.

SE: I have a ton of support on both shows. We have a team of producers who work with me and my co-anchors to book guests and put together a plan for the next day's shows. By the time I'm off air one day, I have to start focusing on what we're doing tomorrow: planning the questions I want to ask guests, reading about the latest stories in finance, and politics we might want to include, and always talking to my producers about what we can be doing to fine tune the show before it starts. The hardest thing about prep: as much as you can be ready for everything planned, you also have to be ready to pivot on a dime to breaking news and the unexpected.
 

AM: As you do two shows every day, what is your day like?

SE: Well, my alarm goes off every day at 3:30am. I'm in the car on the way to CNBC HQ soon after, before getting my hair and makeup done ahead of the 5am start to my first show, “Worldwide Exchange.” In the car and the makeup chair, I'm reading the morning's news and emailing with my producers on the show lineup, the guests we have, the stories we're covering. I get off set at 6am and then travel from CNBC in New Jersey to the New York Stock Exchange ahead of my 10am show, “Squawk on the Street.” The hardest thing is maintaining a good eating schedule. I make sure to have cereal and coffee before the 5am show and then whole wheat toast with almond butter and bananas when I get down to the NYSE. At noon, I'm off air for the day. I fill my afternoons with networking meetings. It can be hard on my schedule to make evening plans during the week. Typically, my husband and I stay home to make dinner together and watch a little TV: no financial news, more like “The Bachelor.”

AM: What's your hectic time of year in terms of covering the world of finance?

SE: The financial news calendar can be similar to the school year: quiet during the winter holidays, quiet over the summer, busy all the other times. But particularly these days, with Britain leaving the EU and the excitement around the Trump presidency, there's never a slow day. I never take more than a week off for that reason. When my husband and I got married, he had to beg me to take off more time for our honeymoon.

AM: How do you maintain balance between such a hectic schedule, being a wife and taking personal time for yourself?

SE: Multi-tasking. 24 hours just aren't enough. I'll be making dinner plans during the commercial breaks of my shows. I'll be trying to book interviews in between exercises at the gym. It helps that my husband also works in the same industry. We don't get to talk about what we're each working on, but we're understanding of the pace and scheduling challenges of each other's jobs. 

AM: What has been your favorite story to cover to date?

SE: When Japan suffered the devastation of the 2011 earthquake and ensuing tsunami, I traveled there to cover the aftermath of the disaster. Very quickly, the focus turned to the developing crisis at the Fukushima nuclear plant. I would spend the days reporting and the nights doing live segments for daytime programs in the U.S. It was scary, exhausting, but also an amazing opportunity to be part of an unfolding, uncertain story that the world was watching.

AM: Who have been some of your favorite guests that you chatted with on air?

SE: Steph Curry, for sure. I've spent a lot of time with him, talking about the brand he's helping to build at UnderArmour. He's incredibly thoughtful and down-to-earth for someone living an insane level of success and fame. I also love interviewing Christine Lagarde, the Managing Director of the IMF. She's smart, poised and an incredible example for women everywhere. 

AM: When you're not on air, what can we find you doing?

SE: New York City will always be my favorite activity. I love to explore the city's restaurants, bars, shops and walk the streets as much as I can. 

AM: What's your personal style on air and how does that differ when you're out and about with girlfriends or date night with your husband?

SE: Early on, I found it was easier for me to stick with dresses rather than piecing together shirts, tops and pants. I like bright colors, interesting necklines, usually knee length... and always pair them with (very) high heels. There's a great wardrobe team at CNBC that helps me pull it together.

Outside of work, I'm much more laid-back. Leggings and t-shirts on the weekends, with my favorite Yeezy sneakers. My husband is a bit of a sneakerhead, so he makes sure I'm always current on the latest trends. For going out on weekends to dinner with friends, I still try to keep it pretty casual: usually Rag & Bone jeans and Rebecca Taylor tops are my go-tos. 

AM: What fitness studios do you enjoy going to?

SE: I belong to Equinox and try to get in to see my trainer as many times each week as I can. It can be hard to squeeze into my schedule. But the good news about waking up at 3:30am each day is that Equinox is relatively quiet at 2pm!
 

AM: What are three must-have beauty products that you swear by that keep your skin looking so great?

SE: Because I use so many products for my job on-air, I've recently been transitioning to more natural and chemical-free cosmetics. My favorite facial moisturizer is Belif Moisturizing Bomb. After scrubbing off a day's worth of camera makeup, this product leaves my skin feeling refreshed and moisturized, but not greasy. Speaking of scrubbing off a day's worth of camera makeup, Tarte Fresh Eyes makeup remover wipes are invaluable. Anyone who knows me knows my favorite beauty product is bronzer. Jane Iredale bronzing powder gives me a natural look. 

AM: What's currently on your playlist for your summer soundtrack?

SE: I'm constantly listening to the new Kendrick Lamar album... especially some of the slower songs like “Love and Loyalty.” Then again, my summer playlist features many of my favorites from recent years like Robyn, Charli XCX and Kesha. 
 

AM: Do you have charities or organizations that you support that you would like for us to know more about?

SE: Yes, I support the Simon Wiesenthal Center, an incredible organization that teaches the lessons of the Holocaust and confronts both anti-semitism and hate of all kinds. I have a personal connection as my grandparents were survivors of the Holocaust.

I also am involved with Room to Read, a remarkable charity that promotes girls' education and children's literacy in underserved communities in the developing world.

AM: If you weren't working in your current field, what occupation would you consider working in?

SE: If I wasn't covering finance and economics, I'd want to be working in finance and economics  They're what I love. My ultimate dream would be to serve as a central banker. They're the most powerful people in the world!
 

Our shoot of Sara Eisen took place at 1185 Park Ave at Penthouse A. Currently on the market, we sat down with Louise Phillips Forbes to find out more about this property!

ATHLEISURE MAG: There are so many great aspects to this apartment from its layout to the INCREDIBLE views from the penthouse – what can you tell us about this property?

LOUISE PHILLIPS FORBES: What’s not to envy in this exceptional home?! Breathtaking panoramic skyline views as far south as the Empire State Building and the Freedom Tower, and stunning sunsets over Central Park, provide the backdrop to this expansive penthouse with 4-bedrooms, 1-staff room, and 4.5-bathrooms, plus a beautifully landscaped, private wrap-around terrace and large picture windows providing terrace views from every room. With more than 1,700 square feet of outdoor space alone, it's simply paradise. Sun-drenched, bright and cheerful, this one-of-a-kind home has an extensive floor plan with grand, open rooms for entertaining complemented by ceiling heights over 11-feet. 
 
The bedroom wing offers a private escape with very spacious rooms. I’m especially enamored with the master bedroom suite!  It’s really rare to find one as big as this one. The peaceful retreat in the corner of the home provides double exposures and is lined with elegant Venetian plastered walls. It contains two substantial walk-in closets and a private entrance to the terrace. The luxurious spa-like en-suite bathroom features gorgeous natural stone tiles, a custom vanity, free-standing deep soaking tub with Jacuzzi jets, and a glass rain shower. It’s what I call heaven on earth and the perfect escape!

AM: What amenities are offered in this building for residents (common areas, services, etc.)?

LPF: Located in a prestigious residential area, 1185 Park Avenue was designed in 1929 by the renowned architectural firm of Schwartz & Gross, boasting an impressive Gothic triple-arch entrance with a circular driveway. Today, this New York treasure is recognized as one of the few grand courtyard buildings left in Manhattan. The friendly and professional full-time staff provide an unparalleled level of white-glove service and the amenities, include 24-hour doormen and staff, concierge, state-of-the-art fitness center, children's playroom, courtyard garden, bike room, private storage, and a pet-friendly attitude. 

AM: Tell us about the neighborhood that is directly around this building (Whole Foods, workout studios, eateries, etc.) and what neighborhood is this considered?

LFP: A premier residence nestled in the heart of Carnegie Hill, this elegant gem is conveniently located near Central Park and Museum Mile with easy access to world-class exhibits at the Metropolitan Museum of Art, the Frank Lloyd Wright-designed Guggenheim Museum, the Cooper Hewitt Smithsonian Design Museum, and the Jewish Museum, among others. Fifth Avenue and Madison Avenue beckon with high-end boutique shopping and fine art galleries, plus there is an abundance of distinguished restaurants, charming cafes, gourmet grocers, supermarkets, Equinox Fitness Club, the 92nd Street Y, and many popular retail destinations.

AM: For those that are interested in purchasing this unit, how can they find out more information? 

LFP: It would be very easy to call this stunning apartment home given the grandeur of the rooms, an abundance of private outdoor space, and views throughout. To schedule an appointment, people can contact me directly and I will be happy to give them a private tour and discuss the purchasing details. I can be reached via email at lphillips@halstead.com or at 212-381-3329.
 
AM: Where can readers find out about additional properties that you represent?
 
LFP:
Visit my website at and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from downtown to uptown.
 

Read more from the July Issue and see Market Maker | Sara Eisen in mag.

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In #TribeGoals, Beauty, Celebrity, Cover Story, Fashion, Fashion Editorial, Fitness, Footwear, Jul 2017, Kat Osorio Hair, Kat Osorio MUA, Kimmie Smith, Lifestyle, Magazine, Mindfulness, Paul Farkas, Photoshoot, Pop Culture, Real Estate, Real Estate NYC, Style, Womens, Finance Tags beauty, CNBC, Squawk on the Street, Worlwide Exchange, WCW, Equinox, Steph Curry, Nike, Under Armour, NYU, Bloomberg TV, Northwestern's Medill School, finance, Lululemon, currency market, journalism, co-anchor, IMF, Christine Lagarde, New York City, POst 9, Post 9, Wall Street, producer, Louise Phillips Forbes, 1185 Park Ave, Yeezy, Belif, Jane Iredale, Tarte Fres Eyes, Kendrick Lamar, Love and Loyalty, Robyn, Charli XCX, Kesha, Simon Wisenthal Center, Room to Read
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SHOT AT 119 CHAMBERS ST | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Natasha Smee | HAIR Selda Cortes | COVER STORY Alysia Reiner of Orange is the New Black

SHOT AT 119 CHAMBERS ST | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Natasha Smee | HAIR Selda Cortes | COVER STORY Alysia Reiner of Orange is the New Black

OUR FEMPIRE WITH ALYSIA REINER

July 12, 2017

This month's cover is one of our faves - actress, producer, activist and SAG Award winner - Alysia Reiner. She has been in a number of TV shows and films and we have thoroughly enjoyed seeing her each season of Netflix's Orange is the New Black as the dynamic force Natalie "Fig" Figueroa.

In addition to our cover shoot in Tribeca, we sat down to find out more about what drew her to acting, upcoming roles that she will be in, the importance of staying connected to your significant other and family no matter your schedule and her role as an activist.

ATHLEISURE MAG: We had such an amazing time shooting with you for our June cover as we've been fans of yours for years! Tell us about your background and how you got into acting.

ALYSIA REINER: AWWW Shucks! I am a native Manhattan girl and had a hard time deciding if I wanted to be a scientist or an artist - I still love both, studying human behavior and why we are who we are - I'm just curious, I guess. I love to discover, to wonder, to research, it's the joyful part of acting, the discovery.

AM: You've had a number of roles in TV and in movies, but one of our favorites is Orange is the New Black. We binged the latest season, and as fans, tell us what the process was like in trying out for the part and what process you go through to take on the character of Natalie "Fig" Figueroa.

AR: I auditioned for Alex, then Polly, then they offered me Fig and I was over the moon. It was 3 lines and I just said yes. To take on Fig, I visited prisons, spoke to wardens, spoke to other prison officials and spoke to previously incarcerated women. I also watched a ton of documentaries about prisons.

AM: What are similarities and differences between you and your OITNB character?

AR: SIMILARITES: NONE!

DIFFERENCES: The list is endless - I am happily married, a momma, an artist, an activist...

AM: You play bad women really well - what role or person would you like to play that you have yet to do?

AR: The possibilities are endless!!!!!! Doing our photo shoot for this cover I picked up that book about style and had the hit that I want to do a biopic about DIANE VREELAND! I so want to play her, she's my style hero. Also, I want Lena Dunham to direct.

AM: This past year you not only starred in, but produced the film "EQUITY," which went to Sundance and got sold to Sony Pictures Classics. How does this role as a producer challenge you, and what are you looking to achieve?

AR: I was just reading Jill Soloway's essay in LENNY LETTER "Downtime Makes Me Anxious," and I'm the same way: I just love creating. I love producing because it challenges me and works different muscles than acting does. Just like parenting - or trapezing ( yes I have - check my Instagram) - I love trying new things and challenging myself. That’s why I went on Celebrity CHOPPED recently. I love telling stories, I love hiring more women and I love changing the
appalling statistics every time I do.

AM: Positive female role models is something that we are extremely focused on at Athleisure Mag - who were your role models that assisted you in being who you are today?

AR: I find new ones every day. I was about to give you a list of actresses, producers, amazing women I love and know, but really it's the people you don't know. Like my friend Allison's mom who had the coolest arts and crafts cabinet growing up. The woman on the subway who defended another woman when she was being sexually accosted. The every day strangers who stand up for what they believe in and are courageous and unique and amazing and inspire us.
They deserve so much love and admiration, they are my role models.

AM: Activism seems like a major cornerstone of your work (in the midst of everything else) - what organizations/platforms are you associated with and have any of them been because of roles that you have taken as an actor?

AR: I lost my dad to cancer and got very active with the Cancer Support Community - I love them so much. They provide free emotional, social, and psychological support for people with cancer and their friends and family. And yes I said FREE. I was so honored that they gave me and my husband this year's Founders Award For Support.

The Women's Prison Association became my "Fig's karma charity." I love working with them, have been volunteering with them for 5 years now, made a piece of jewelry with 100 of proceeds to them, working on a new idea with them now about employing formerly incarcerated women, and they gave me the Sarah Huntington Powell award. What the Geena Davis Institute does for women in the media is soooo crucial and I love supporting them every way I can. And there are so many others!!! This could be an entirely new article! ;)

AM: During the shoot, we loved incorporating a meditation shot into the cover story, how important is this practice to you and how did you get into it?

AR: I LOVE MEDITATION. ADMISSION: I did a lot more before I had a kid. But now, I do it with my daughter, I do it at home, on the subway, I have a meditation room at home. I listen to a meditation as I wind down from the day, floss my teeth etc. I always feel like I don't have time, but somehow if you make the time, time bends and gives you more, magically.

AM: What's your personal style when you're going to set, when you're going to dinner with your family and then hitting the red carpet for an event?

AR: I have no idea - you are the stylist - help!

AM: Who are your style icons?

AR: Diana Vreeland, DVF, Valentino, Vivianne Westwood, Jenna Lyons, Stacey from Alice & Olivia, Tilda Swinton, Cate Blanchett, Emma Watson, Livia Firth, Chloe Sevigny, Natasha Lyonne, I could go on.....

AM: What are 3 exercises or methods that you do to stay so fit?

AR: 30-60-90 by Kristi Molinaro, Soulcycle and INTENSATI TABATA

AM: When you're having a busy day running around in the city, what are 3 places in NYC that we may see you pop into for lunch?

AR: Ha! I never have time to go out to lunch!

AM: After hanging out with you, you have such a mindful nature about you that seems to permeate the way you approach life as well as living within it - how important is this to you from a mental, wellness, culinary and related lifestyle aspects?

AR: When we can incorporate mindfulness into everything, it just makes every moment sweeter. Everything is more beautiful - you even see art in a garbage pile. Rats become cute. And then, of course, people think you're crazy. I don’t care.

AM: A number of our readers either work with their significant others and/or are in the same field with them. What advice would you give to those readers to assist them in having couple time?

AR: MAKE DATE NIGHTS AND STICK TO THEM!

Appreciate each other. Write love notes. Talk about the relationship. Seek outside help before you need it.

AM: How do you take time for yourself as a wife and mother, actress, producer, activist etc?

AR: Ummm….I need to work on that. I really do. :)

AM: What projects can you share with us that are coming up that we may not know about?

AR: We just wrapped season 2 of BETTER THINGS - so excited! And I did guest stars on BROAD CITY, YOUNGER and ODD MOM OUT! I am headed to Chicago in a few weeks to shoot The Pages - a political thriller, and then shooting EGG in which I star with Christina Hendricks
and Anna Camp, and I could not be more excited! #LIFEISGOOD

Our shoot with Alysia Reiner of Orange is the New Black, took place in Tribeca in a historic building. We chatted with Louise Phillips Forbes, Licensed Senior Associate Real Estate Broker at Halstead Real Estate to find out more about this property, 119 Chambers St #2.

ATHLEISURE MAG: The layout of this apartment, as well as having an elevator that opens into the home, was definitely a great feature and made it fun to shoot our June celebrity cover - what can you tell us about this property?

LOUISE PHILLIPS FORBES: What’s not to love?! It’s the quintessential downtown New York apartment as depicted in TV and movies. A split-level loft boasting 2,240 square feet with 3 large bedrooms, 3.5 bathrooms, and soaring 14-foot wood beamed ceilings that take your breath away. Not to mention the awesome floor-to-ceiling windows facing south and the old-world exposed brick walls in the expansive great room that also has a wood-burning fireplace.
The open, contemporary kitchen is perfect for entertaining given the large marble-top breakfast bar, but it also features custom cabinetry and high-end, stainless steel appliances. A peaceful retreat, the master bedroom suite boasts a very large walk-in custom closet and serene spa-like bathroom with a double-sink vanity, deep soaking tub, and glass-enclosed shower. Stunning hardwood floors, recently purchased LG washer & dryer, ADT alarm system, and separate thermostats in each room

AM: What makes the building special and does it offer amenities for residents?

LPF: Built in 1858, the cast-iron building at 119 Chambers Street was fully renovated using high-end materials and finishes and converted to a condominium in 2008. It’s a boutique building with just 5 units total so privacy is assured. Each apartment has a substantial room-size
storage unit and there is a fitness room downstairs.

AM: Tell us about the neighborhood that is directly around this building.

LPF: Tribeca is a very diverse and friendly neighborhood where the big city feels more like a small town, and Chambers Street is in the heart of it all. Very walkable and also bike-friendly, this area is filled with charming cafes and fine dining options, boutique shops and luxury
retailers, galleries, fitness clubs, and several local parks. There’s even a Whole Foods just a few blocks away, and Starbucks is on the corner of the block. Plus public transportation is very convenient with many local and express subways nearby, and you have easy access to the
West Side Highway enabling you to get just about anywhere in the city efficiently. It’s an ideal location for New Yorkers.

AM: Tell us about who represents this property.

LPF: I am very honored to be the broker representing this exclusive listing. I have been working in residential real estate for more than 28 years and currently hang my hat at Halstead Real Estate’s Park Avenue office, where I’m proud to lead the firm’s #1 team. My portfolio of clients includes buyers, sellers, and luxury developers all over NYC, and my career sales are in excess of $3 Billion. I consider myself more of an educator, than a sales person, and it’s a privilege to be a part of this process with people, after all, your home is the base upon which the rest of your life is built.

AM: For those that are interested in purchasing this unit, how can they find out more information?

LPF: It would be very easy to call this lovely apartment home given that it’s move-in ready. Simply bring your toothbrush! To schedule an appointment, people can contact me directly and I will be happy to give them a private tour and discuss the purchasing details. I can be reached via email at lphillips@halstead.com or at 212-381-3329.

AM: Where can readers find out about additional properties that you represent?

LPF: Visit my website and click on the tab for “My Listings”. You can view pictures, 3D floor plans, and videos along with detailed descriptions of each property I’m working with from
downtown to uptown.

Read more from June Issue and see Our Fempire in mag with Alysia Reiner of Orange is the New Black.

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SHOT AT 575 PARK AVE #1507 | PHOTOGRAPHY Paul Farkas | STYLING Kimmie Smith | MUA Kat Osorio | HAIR Lea DeLoy | NAILS M&amp;A Beauty Nails |

SHOT AT 575 PARK AVE #1507 | PHOTOGRAPHY Paul Farkas | STYLING Kimmie Smith | MUA Kat Osorio | HAIR Lea DeLoy | NAILS M&A Beauty Nails |

MAI TIME WITH JEANNIE MAI

May 31, 2017
AM MAY MAI TIME WITH JEANNIE MAI-2.jpg

Our issues are always filled with our faves and range in various areas that we are intrigued and enlightened by. We've been fans of Jeannie Mai ever since she appeared on the Style Network's "How Do I Look"? Her approach to making all women feel beautiful and comfortable in their own skin is such a refreshing one in an industry that is not known for embracing these values.

We had the chance to hangout with Jeannie and shoot her cover at NYC's 575 Park Avenue while finding out more about her style career, being a fashion correspondent as well as being one of the co-hosts of FOX's The Real. 

ATHLEISURE MAG: Tell us about your background as we remember you first from your days on Style Network 'How Do I Look' and your use of 'wearapy'. Share with our readers what wearapy is.

JEANNIE MAI: My mom taught me that my style is my business card. After I graduated high school I was teaching women in my hometown of San Jose on how to dress for their body type and helping celebrities perfect their makeup for the stage. I knew my message to brand your beauty needed to be taught to millions, so I moved to LA to promote that message. I was honored to take on being the host of "How Do I Look" and began teaching my philosophy about "wearapy" - the idea that you can change your opportunities from the outside in. 

AM: We know that you started as a MUA. Share your path from transitioning from a Celebrity MUA, to a Stylist to an on air personality.

JM: Makeup is the most inexpensive tool you can use to transform your image. Again, my mom was a key player in teaching me all the power that comes in owning what's most unique about me. I marketed myself well throughout the Bay Area as a makeup artist and stylist and was blessed to be at the right place, at the right time...while I stayed prepared for my moment. I went from painting faces of stars like Christina Aguilera, Cyndi Lauper, and Alicia Keys to styling them whenever they needed because at the time there were no assigned stylists from record labels. While I enjoyed helping celebs, empowering everyday women was my passion. So I moved to LA to begin sharing my message on television.
 
AM: You have a number of shows you're a part of! Tell us about The Real - what was the process like to getting a spot as one of the co-hosts and what is it about this talk show format that is so exciting for you?
 
JM:
The Real is the sickest celebration of authenticity and girl power in a daily talk show. I am thrilled to work beside Tamera Mowry Housley, Loni Love, and Adrienne Houghton - we are a dream team. Don't get me wrong, it's hard work and we don't rest until we put our hearts out there at our Girl Chat table every single day. But what's most exciting is listening to our fans and hearing the incredible stories of lives being changed and affected through our stories of truth and progress to be our best.

AM: The fashion industry is glamorous, but it's also one that many find is harsh in terms of over photoshopping, representing diversity, weight etc - we have always been struck by how you represent and carry the message of women being comfortable in the bodies that they are in - do you feel that you are a role model for this and what led you to representing this acceptance/platform?

JM: I am the best role model for me. At 38 years young I embrace all it took for me to really enjoy the body I'm in and the woman I live to be. I wouldn’t be keeping it real if I didn't say I haven't touched a photoshopping app or struggled with my image, but being a woman means owning the right to do what makes you fabulous as long as it helps you serve your mission in life. 

AM: We love #MaiTips - share 3 of your tips with us on achieving great effortless summer style and what are 3 tips that we should consider when we go to summer weddings?  
 
JM: 
I have 3 tips that can work for both!

1. Invest in head wraps, scarves, and hair accessories. It’s the most effective piece to pull an outfit together, frames your face, and is always a classic stylish touch.
 
2. Before leaving the house work on the best poses and stride with your outfit and shoes. After all, it’s all about making an entrance and a lasting impression in pics!
 
3. Use deodorant not just under your arms, but behind your knees, inside your elbows, and down your cleavage as well. Nothing worse than feeling sweat after sitting in the sun, especially at a wedding, but a little help in those areas help you feeling dry and fresh day to night.
 

AM: You're always on the go, what are your must haves to travel with in terms of makeup, snacks and style finds?
 
JM:
- Makeup: Minnavi skin care masks are a must for hydration and luminescence, they have a time release of nutrients that keep my skin in check through any type of weather. I use them religiously before any red carpet or date night with the hubs!
 
- Snacks: Chia seeds are necessary for energy and digestive health & Dang coconut chips are delish as a healthy fat and sweet!   
 
- Style Finds: I am addicted to eyewear. I purchase glasses from every city I visit, and love how every style frame can add instant sophistication to my looks.
 
AM: With the summer upon us, how can we get a great glow for our skin to have that sun goddess kissed look?

JM: See my Minnavi skin care tip above. No really, these masks save lives. Prep it with Tulura skin oil (both the serum and the oil set) and I swear you will skip foundation. 

AM: Do you have any travel plans this summer?

JM: I'm thrilled to be executive producing and shooting my series of "How Do I Look Asia" in Singapore that will be airing in 33 countries, and taking mom to Sri Lanka and Korea after. The girls and I from "The Real" will be going on vacay this summer, and my besties Jerrod Blandino and Jeremy Johnson from Too Faced Cosmetics and I will be headed to Italy immediately following that trip. 

Did I mention I’m obsessed with travel?
 

AM: As a busy woman, how do you achieve a balance between work, life in general and assessing your own needs for personal time to recharge?

JM: First and foremost I start my day with a prayer of expectation of what's to come, and I end my day with gratitude for the unexpected. I feel that balances me for anything to come that day. Second, I prioritize spending time with what’s most important to me, like my husband, my family, the outdoors, great friends, and a really good Old Fashioned at the end of it all!

AM: What projects are you working on at the moment that you can share with us and where will we see you next? 

JM: I have an exciting project I'm working on with my awesome Mama Mai, I'm writing a book, starting a YouTube series, and we have a whole new side to "The Real" coming out for you next season!

AM: If there are additional items that you would like to share with us, please feel free to share!

JM: I appreciate the heck out of Athleisure Mag for taking this time and can't wait to hear more from your readers. Please do connect with me on my socials so we can keep in touch! Mad love.
 

AM: We loved creating this shoot for so many reasons and another character that plays throughout the luxury apartment's unit 1507 at 575 Park Ave, which had great touches that brought an additional layer of character to our cover shoot! We interviewed Louise Phillips Forbes, Licensed Senior Associate Real Estate Broker at Halstead Property in Manhattan.

LOUISE PHILLIPS FORBES: It’s simply stunning! I absolutely love the renovation that was done here. There is an abundance of designer details and high-end finishes that discerning buyers really appreciate.  Plus it has open city views, including Park Avenue, and sun-drenched rooms throughout so it’s a delight to be in day or night.  It also has a well-proportioned floor plan with separate bedroom wings providing ultimate privacy.  Entertaining here is a pleasure with a loft-like great room that beautifully combines living and dining. The living room boasts a decorative fireplace and thoughtfully designed custom built-in bookshelves, while the dining area is complemented by a built-in banquette flanked by crafted custom display cases. The bold designer choices in the kitchen are very chic, featuring a stunning mosaic tile floor, dark custom cabinetry, black granite counter tops, and high-end appliances. It looks like something right out of the pages of Architectural Digest.

AM: Tell us about who represents this property.

LPF: I am very honored to be the broker representing this exclusive listing.  I have been working in residential real estate for more than 28 years and currently hang my hat at Halstead Property’s Park Avenue office, where I’m proud to lead the firm’s #1 team.  My portfolio of clients includes buyers, sellers, and luxury developers all over NYC and my career sales are in excess of $3 billion.  I consider myself more of an educator than a sales person and it’s a privilege to be a part of this process with people, after all, your home is the base upon which the rest of your life is built.

AM: The interiors of this property really made us feel at home, who were the interior decorators of this space?

LPF: I agree, it is a sophisticated aesthetic but still very warm and inviting, a home you feel comfortable in.  That is credit to the current owners, an elegant husband and wife team who love to entertain and appreciate family time. They had a vision for the renovation and made it a reality.  She is a graduate of Parsons School of Design so it’s her impeccable taste reflected in the interior design choices throughout, but he also has a discerning eye and would consider himself a collaborator in the final result.  I’ve had the pleasure of working with them on several transactions in the city and I’ve thought each of their apartments was designed to perfection, but this one is very special.

AM: What amenities are offered in this building for residents?

LFP: Built in 1927, The Beekman is an elegant residence designed by George F. Pelham with an Italian Renaissance style that embodies a global lifestyle. Pied-a-terres are permitted and the full-service, white-glove amenities include: 24-hour doorman, concierge, valet, maid service (five days a week and monthly thorough cleaning), fitness room, central laundry room, private storage, engineering staff, and an onsite building manager who is terrific. Situated on Park Avenue at 63rd Street, the building is also home to the alluring French restaurant, Vaucluse, Chef Michael White's masterpiece serving impeccable food with an interior fashioned by Meyer Davis, that beautifully integrates contemporary design elements with the natural grace emblematic of Provence.

AM: Tell us about the neighborhood that is directly around the building.

LFP: The coveted location is convenient to Central Park, fine dining and charming cafes, luxury boutique shopping, art galleries, museums, and gourmet grocers. Plus Equinox is just one block away and there is public transportation nearby if needed.

AM: For those that are interested in purchasing this unit, how can they find out more information? 

LFP: It would be very easy to call this lovely apartment home given that it’s move-in ready.  Simply bring your toothbrush ;)

To schedule an appointment, people can contact me directly and I will be happy to show them the apartment and discuss the purchasing details.  I can be reached via email at lphillips@halstead.com or at 212-381-3329. 

AM: Where can readers find out about additional properties that you represent?

LFP: Visit my website and click on the tab for “My Listings.” You can view pictures and videos along with detailed descriptions of each property I’m working with.

Read more from the May Issue and Mai Time with Jeannie Mai as well as more info on the unit we shot in via our chat with Louise Philips Forbes of Halstead in mag.

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In #TribeGoals, Beauty, Celebrity, Cover Story, Fashion, Fashion Editorial, Food, Kat Osorio MUA, Kimmie Smith, Lea DeLoy, Lifestyle, Magazine, May 2017, Mindfulness, Paul Farkas, Photoshoot, Pop Culture, Real Estate NYC, Real Estate, Red Carpet, Relationships, Style, TV Show, Wellness, Womens Tags WCW, Women Crush Wednesday, Jeannie Mai, Christina Aguilera, Alicia Keys, Cyndi Lauper, Two Faced, music labels, The Real, Fox, fashion correspondent, MUA, Hair, stylist, How Do I Look, LA, wearapy, celebrities, Tamera Mowry Housley, Loni Love, Adrienne Houghton, dream team, Girl Chat, Adrienne Bailon, MaiTips, summer weddings, effortless summer style, summer style, style, travel, beauty, How Do I Look Asia, Singapore, Sri Lanka, Korea, Jerrod Blandino, Jeremy Johnson, Italy, Minnavi, Louise Phillips Forbes
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ATHLEISURE MAG | MAY ISSUE

May 25, 2017

Our May Issue of Athleisure Mag is live! Before Memorial Day Weekend and Summer Fridays kick off, we're excited to share our celebrity cover, Jeannie Mai of FOX's The Real! This issue also includes a Travel Editorial with Club Med, an interview with Jack Maxwell of Travel Channel's Booze Traveler, an interview with iconic photographer Ed Caraeff who shot Jimi Hendrix, Iggy Pop and more, we chatted with Aloha about smoothies and their nutritional impact, talked with artist Sam Rodriguez on his new collaboration with 1800 Tequila and PUMA, and have a fun chat with Food Network personality and celeb baker - Duff Goldman. As always, we have a number of our classic features from Athleisure List, #TribeGoals and more. In addition, we have 2 guides for Father's Day as well as Graduation Guides. 

See more from the May Issue here!

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SHOT AT NINE25 | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUA Kay Cunningham | HAIRSTYLIST Lea Deloy | MODEL Garrett Keillor/Major Model | MODEL Sarah Kaufmann/Major Model |

KISS ME AT MIDNIGHT

January 9, 2017
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ATHLEISURE MAG: Nice shooting here, what amenities are offered at Nine52?

NINE52: Every detail of Nine52 has been designed to accommodate the modern city dweller’s needs and to provide the comforts and services of a luxury building. The full-service building is attended by a 24-hour concierge and offers a children’s playroom, a state-of-the-art fitness center with separate yoga and spinning rooms, private storage units, an expansive interior courtyard with a tranquil fountain, a large resident lounge with a bathroom and entertainment area with a full kitchen, a wine cellar with dining area and a co-working space complete with two conference rooms and individual workstations. Atop the building sits a fully furnished and landscaped rooftop deck complete with 360-degree views. Residents may also use a complimentary bike service offered, which includes twenty single-speed Joulvert bikes. The vast amount of amenities is incomparable to other buildings.

AM: What is the concept of the layout?

NINE52: Developed by Gaia Real Estate, Nine52 offers 155 residences with architecture by SPIVAK Architects and interior design by Erik Galiana. Danny Fishman, Managing Partner of Gaia Real Estate not only wanted to target “attainable luxury” for residents, but also include as many amenities within the building as possible. Gaia has a very large rental business and did a lot of research when planning this building – they did a survey with a few thousand tenants and asked them what they wanted.  Ultimately, instead of creating something they thought people wanted, they used direct results to actually give them what they are looking for - which, one of the top things was a co-working space. In terms of style, they wanted to keep it very "New York". 

AM: What are its selling points?

NINE52: Nine52 provokes a sense of discovery. This striking building in the heart of Hell’s Kitchen – a neighborhood rich with history and intrigue – features a brick façade and winding, maze-like corridors that lead to thoroughly modern and new condominiums. Like the city itself, Nine52‘s duality of space blends old with new, masculine with feminine, metal with wood, and thoughtful design with unique details to create a harmonious whole.

Comprised of studio through three bedroom and garden duplex homes, each residence is well-appointed with rich finishes, such as stained white oak floors, oversized windows and sleek kitchens with custom lacquer cabinetry and Caesarstone countertops.  Each home is also equipped with a washer and dryer.  

There is also a large array of floorplans, which helps cater to a wide variety of buyers and is unlike anything else available in the neighborhood.

AM: What is building's occupancy?

NINE52: The building is open and is now fifty percent sold.  Residences are priced from approximately $819,000 to more than $3,000,000. Park River Properties is the exclusive sales and marketing agent for the property. 

AM: What is the neighborhood draw?

NINE52: Located between 9th and 10th Avenues, with entrances on both 51st and 52nd Street, Nine52 conveniently located just steps from Central Park, Rockefeller Center, Times Square and shopping outlets at Columbus Circle, and residents will find a magnitude of resources and sought after destinations, including renowned museums, educational institutions, and a vast assortment of fine dining and shopping.

Read more from the Dec Issue

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SHOT AT The Clare | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH&nbsp;Evie Ry | MODEL Bobby Penney/Major Model | MODEL Sage Lauren/Major Model |

SHOT AT The Clare | PHOTOGRAPHY Paul Farkas | STYLIST Kimmie Smith | MUAH Evie Ry | MODEL Bobby Penney/Major Model | MODEL Sage Lauren/Major Model |

OUR TOWN

December 18, 2016
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This month's fashion editorial was shot at The Clare, on Manhattan's Upper East Side. We asked a few questions about this soon to open property.

ATHLEISURE MAG: What amenities are offered at The Clare?

THE CLARE: Unique to The Clare is the sprawling 13th floor amenity space, which will have 12-foot double height ceilings and offer views of Central Park and the Queensboro Bridge. Residents will enjoy a fitness center and flexroom that will be available for classes and personal training, a spacious lounge with bar and entertainment area, and an 800 plus-square-foot terrace outfitted with aluminum accents and Porcelanosa pavers. The full-service
residential experience at The Clare will also include a 24-hour doorman, a bike room for added convenience and 421A tax abatement.

AM: What is the concept behind the design of the building?

TC: Designed by Manuel Glas to capture the relationship between light, shadow and air, The Clare showcases dawn-to-dusk light and sweeping city views. In an unmatched design, the south-facing building is wrapped in vertical fins that provide discreet shade to the residences
as the sun travels east to west. Apartments at the first-of-its-kind Porcelanosa-sheathed condominium will reflect a modern, streamlined design with 7-inch white oak hardwood
floors throughout, double-insulated glass operable windows, LED lighting, and painted white solid wood swing and pocket doors. Open kitchens will be equipped with appliances by Miele,
along with custom Poggenpohl cabinetry. The serene master bedrooms will feature 9-foot plus ceilings and en-suite baths with fixtures by Watermark, extra-large quartz countertops
with double sinks, frosted glass, soaking tubs and enclosed showers.

AM: What are other selling points in this building?

TC: The unit mix at the 19-floor building will include studio to four-bedroom apartments. Duplex residences at the condominium will boast larger proportions with double exposures and soaring ceiling heights of up to 18-feet 2 inches, many with terraces and balconies.
At the crown of The Clare, a fourbed, four-bath triplex penthouse will offer incredible views of the cityscape, walls of windows, a 14-by-22 skylight, a terrace lining the great room and master bedroom, and immense private outdoor space with hot tub on the rooftop. The building will offer smart, unique layouts with 15 different floorplans. In addition, the entire building will be equipped with radiant floor heating – a rarity in New York City.

AM: When will this building be completed and open to the public?

TC: Completion is anticipated to be end of this year, and anticipated occupancy is at the end of Q1 2017.

AM: Is there anything that we should know about the neighborhood that would be a draw to residents of this building?

TC: The Clare is located at the nexus of the Upper East Side and Midtown at 61st Street and Second Avenue, an area that is a true shopping and dining mecca with opulent offerings such as Barney’s, Chanel, Mr Chow and Atlantic Grill. Residents will also be within walking distance to Central Park, popular fitness options such as Equinox and Soul Cycle, and famous cultural
institutions like MoMA and The Met. The building also offers fantastic proximity to the FDR Drive and 59th Street Bridge, as well as convenient public transportation options, which will
soon be expanded by the new Second Avenue subway project.

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SHOT AT&nbsp; Aalto57 | PHOTOGRAPHY Arman Thanvir | STYLIST Kimmie Smith | MUAH Angel Morales | MODEL Cynthia/MAJOR MODEL | &nbsp;

SHOT AT  Aalto57 | PHOTOGRAPHY Arman Thanvir | STYLIST Kimmie Smith | MUAH Angel Morales | MODEL Cynthia/MAJOR MODEL |  

WORK IT

October 12, 2016
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Our fall style shoot took place at Aalto57 located on the UES. We had to find out what sets these units a part from others.

ATHLEISURE MAG: What is the meaning behind Aalto57? 

AALTO57: The boutique rental building’s name—Manhattan’s prestigious 57th Street—its elegant design. Inspired by Alvar Aalto’s iconic vase, the tower’s sculptural architecture reflects classic concepts of design both inside and out. The curved silhouette is made from Italian glass and gives the 65-story tower a sculptural silhouette from every vantage point, and of course its location

AM: Tell us about the model unit's interiors

A57: (The 2-bed, 2-bath C line model unit) The unit was decorated by Eduardo Rodriguez, the principal of DSGNR, LLC. A Venezuelan native, Eduardo is a former Fashion Designer turned Interior Designer who has designed for television shows and commercials. His modern design style is minimalist with clean lines, bringing in color through furniture, accessories, paint and fabrics to reflect the owner's lifestyle and individuality.

AM: Tell us about the open floor plans in your units? 

A57: The 169 studio, one-, two- and three-bedroom residences redefine luxury rentals with quality, condo-like finishes and high-end appliances. The spacious, open floorplans are complimented by 9-foot ceilings and curved-glass walls designed to flood the residences with natural sunlight. Residences on the ninth floor have private terraces, while a selection of additional units offer private balconies.

AM: Who are the creators/development team behind this property and when did it open? 

A57: World Wide Group and Rose Associates are the renowned New York real estate developers behind the Skidmore, Owings & Merrill  (SOM)-designed glass tower which opened its doors in August 2016.

AM: What amenities are offered? 

A57: Aalto57 sets itself apart from other rentals, and even many condos, due to the second-to-none elite services are offered at the building. It is one of the few rental buildings that will grant residents with exclusive access to the premier concierge and lifestyle management company Luxury Attaché. Residents will have their own onsite Attaché charged with providing them with customized and unprecedented experiences, such as move-in/out coordination, travel, event planning and gifting, and access to trusted child and pet care services. Additional building amenities include exclusive access to a landscaped terrace designed by Mathews Nielson Landscape Architects with a fire pit on the seventh floor, as well as a fitness center, resident’s lounge, business center and conference room, field house with a basketball court, kids playroom, Bosch washer dryers in every apartment, access to Spot 57 for pet care, bike room with a DIY tune-up station, onsite residential manager and a 24-hour doorman. 

AM: What is behind the design of the lobby? 

A57: An atmosphere of calm, comfort and style envelopes you from the moment you step into the SOM-designed lobby. One of the many stand-out elements in the lobby is a wall that is comprised of five glass panes with a banding of mirrors and frosted glass, which creates an abstract moment. The lobby also features a skylight that offers views straight up to the top of the building. 

AM: What are elements of note in the neighborhood that residents will enjoy from a culinary as well as a fitness perspective? 

A57: Aalto57 is located in Manhattan’s most elite Midtown neighborhood: Sutton Place. The area is a true dining mecca with opulent offerings such as Mr Chow, Betony and Le Cirque. The building is within walking distance to Central Park and the East River, popular fitness options such as Soul Cycle (located directly across the street) and Equinox, worldclass shopping destinations including Barneys New York and Bloomingdale's, and famous cultural institutions like MoMA and The Met. Residents can also enjoy the convenience of having a Whole Foods right next door!

In Fashion, Fashion Editorial, Fitness, Lifestyle, Magazine, Oct 2016, Photoshoot, Style, Womens, Real Estate, Real Estate NYC Tags Amran Thanvir, KImmie Smith, Angel Morales, Cynthia, Major Model, Stylist, MUAH, Photography
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SHOT AT Ava DoBro | PHOTOGRAPHY Eugene DeLucie | STYLIST Kimmie Smith | MUA/HAIR Kat Osorio | MODEL Heidi Li |

SHOT AT Ava DoBro | PHOTOGRAPHY Eugene DeLucie | STYLIST Kimmie Smith | MUA/HAIR Kat Osorio | MODEL Heidi Li |

HELLO WEEKEND

August 25, 2016
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| Cheetah Bodysuit ELEKTRIX LOVE | Sport Bra/Striped Long Sleeve Tee AVOCADO ACTIVEWEAR | Headband BUFF | Workout Gloves PROPS ATHLETICS | Cropped Sweat Pant FOREVER 21 | Trainers NEW BALANCE | Talisman Necklace SEQUIN JEWELRY | Earrings E SHAW JEWELS |

Our shoot focused on our model on a lazy Saturday in her apartment from getting up, relaxing, and getting a work out in. Ava DoBro is located in Brooklyn's Navy Yard and has a few things that are worth noting.

AM: What is the concept behind the design of the building?

AD: The building is unique in that it offers two distinct AvalonBay products (AVA DoBro and Avalon Willoughby Square) with a series of shared amenity spaces throughout. Feeding off the energy of the neighborhood, AVA DoBro creates a slender, fully-glazed silhouette anchoring Downtown Brooklyn. Interior designer CetraRuddy brought this dual-branded concept to life by creating two separate communities, each with memorable spaces and experiences geared to a specific target market. Avalon caters to a classic and sophisticated design sensibility, while AVA reflects a more eclectic, neighborhood-inspired design.

AM: What are the amenities offered at AVA DoBro?

AD: AVA DoBro offers residents a Children’s Play Room, comfortable Chill Lounge, Fitness Center, Fitness Studio and 30th Floor Rooftop Terrace to lounge, entertain and grill. Pet-centric amenities include a dog-washing station and vast rooftop dog run. Additionally, the lobby offers immediate access to AVA Brew, an on-site specialty coffee shop. By the end of the year, residents will also have access to an exclusive 58th Floor Lounge with north- and south-facing terraces with stunning views of Manhattan, Brooklyn and the Statue of Liberty.

AM: Accessibility seems to be a major aspect to this rental property with the access to subways on the corner, coffee shop etc, what colleges and larger businesses are in the area that would be draws to potential residents?

AD: Residents are drawn to the easy access to Manhattan and the emerging commercial and retail district of Downtown Brooklyn. The nearby MetroTech Center and King County Supreme Court house thousands of jobs, while Brooklyn Law School, NYU’s Tandon School of Engineering, Long Island University’s Brooklyn Campus and New York City College of Technology flood the neighborhood with students.
 
AM:  Who decorated the space featured within our photoshoot?
 

AD:
CetraRuddy is the interior designer for the project and Pushcart Coffee operates AVA Brew.
 
AM: What are other selling points in this building?
 
AD:
Beyond the AvalonBay brand recognition, residents are especially fond of AVA Brew, the full suite of building amenities, range of unique apartment layouts, the pet-centric amenities and the friendly building staff.
 
AM: For those that are residents, what are the neighborhood selling points?
 
AD:
Residents are attracted to the immediate access to Manhattan, rapidly-emerging neighborhood, active streetlife and unique services and amenities AVA DoBro offers.

AM: Is there anything that we should know about the Brooklyn Navy Yard area?
 
AD:
The Navy Yard is undergoing a radical transformation and is quickly becoming an integral piece of Brooklyn’s waterfront redevelopment. A magnet for pioneering, energetic and creative entrepreneurs, the Brooklyn Tech Triangle is fueling a renaissance to grow the innovation economy in Downtown Brooklyn, DUMBO and the Brooklyn Navy Yard.

Read more from the Aug Issue.

In #AthTribe, Aug 2016, Beauty, Fashion Editorial, Fashion, Fitness, Lifestyle, Magazine, Womens, Real Estate, Real Estate NYC Tags Eugene DeLucie, KImmie Smith, Kat Osorio, Heidi Li, MUA, Hair, Stylist, Photographer, Elektrix Love, Avocado Activewear, Buff, Props Athletics, Forever 21, New Balance, Sequin Jewelry, E SHaw Jewels
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PHOTOS COURTESY | Louise Phillips Forbes

LIVING HER WORDS

July 21, 2016

We chatted with Halstead's powerbroker Louise Phillips Forbes who has sold over $2.5 billion in sales over her 27 year career. In addition to selling some of Manhattan's and Hamptons most coveted properties, she is known for her focus on philanthropy, family, fitness, and "living her words". We sat down to talk with her at one of her current projects, 498 West End in NYC, to get an inside scoop on how she stays present and juggles it all.

ATHLEISURE MAG: Please share with our readers what it's like to be a power broker and what your day to day life is like in that career?

LOUISE PHILLIPS FORBES: Powerbroker – wow, I’m not sure that I think of myself in that way. I think one of the things that I am passionate about in my life professionally, is in following my heart and happened to be tremendously successful. When you live what you love, then it’s not work. What I do is such an intimate personal experience and being of service in that way. When I think of what my home means to me, it’s a privilege to be a part of that process to someone. Coming from that premise and building my business with no Rolodex and building my team with 8 people - we do 100s of millions of dollars a year, I guess that constitutes being a powerbroker. 

The greatest gift is to be able to do what you love and to have the balance of your family. There is no reason why you can’t have a family and a career. I kissed a lot of frogs before I found my prince. Part of it is that I have had a loss in my life. I lost my mom in my 20s and my brother passed away from AIDS and died in my arms when I was 30. I had a boyfriend in London who died of cancer when I was 38 and my father died from Alzheimer’s. So I also feel that those life moments recalibrated me each time – which is to say that you should truly live each day to the fullest and to make an imprint on the world around you. I can’t change the world, but I can make someone’s home precious to them. I can make my time with my children impressive and influential to help them be good citizens. I live my beliefs.

AM: How did you know you wanted to be in real estate?

LPF: I didn’t at all – I came in through the back door. I came to New York from Tennessee. Although I had southern roots, I was ready to go from being a big fish in a little pond and when I would go to dance auditions instead of being one amongst 23 people, I was one among 427. So we did what we needed to do to pay the rent, so I modeled, bartended, waitressed, did industrials (corporate entertainment for events), but I injured my back and was working in a restaurant. There was a baseball/softball team that used to come in every Wed after their games and I always remembered what they ate or drank. This girl was like, "you would be so good at real estate" and she suggested that I should call her friend. I mustered up the courage to call him and he said that I should come in and he would give me a job. Of course, I didn’t know it was commission only. My first year in real estate I made $8400 and it just fit. It fit, when I recognized how I felt about my home, knowing that I had left home as well as losing my family members. To be able to be a part of the privilege and to recognize that and to feel fulfilled was rewarding.

AM: How important is female empowerment, whether it’s being taught to the youth or with your peers at work?

LPF: Well, God gave me a household full of men. As much as a tomboy as I was growing up, I’m really a girl’s girl. I have friends from fourth grade that are still in my life today. When I look at the women – particularly at my mother and those who were my mentors, they were strong, purposeful women. To be able to continue to learn – there are 2 things that have to happen. You have to be willing to surround yourself around people and for myself, young professional women. In watching my mother raising her children and having (in the 60s) her own career as a writer as well as being professional fundraiser – she was able to juggle it all. Surrounding myself by women who are leaders – (I am in a women’s president’s association) and I am married to a serial entrepreneur. What I get from those women in the group is different than what I get from my husband. 

I took a stance when I broke into this business of real estate – it was not easy to navigate as a new kid on the block. I was eager to learn, but very naïve. It is very important for me to make it a priority to sit down and have a coffee and I don’t discriminate to women only; however, I have brought 70 people into the business in my 27 year tenure. It’s not about bringing them onto my team solely, but being able to reach out to them. What I have learned is that 30 mins or that hour is powerful. When they land wherever we have helped to navigate them, I have been on the other side of the table with them in negotiations. So treating people the way you want to be treated and being ultra successful – it’s important to be in the moment and to be kind. Women have taught me these lessons.

AM: We do a number of our shoots in stunning multi-million properties in the city. What are the trends in terms of purchasing properties in NYC versus out in the Hamptons?

LPF: My experience is primary residence for most people. Sometimes I do have those that are international that do not live in NY and are looking to buy into Manhattan as a second home. My two properties that I am building in Montauk and in Bridgehampton are my secondary homes. Although the needs of the two areas are different, the trends are the same. 

Right now when you have the privilege to work on a property like this, it was built in 1910 originally, we had a blank canvas to work with. Where else can you have this kind of frontage with a 30x20 living room, massive family room and a kitchen? For my life, the kitchen is the nucleus. It’s important to have our meals together, congregate, talk, share problems at school, work, teaching my children how to build relationships through communicating as opposed to dinners on the go. I don’t know if everyone functions that way but today, we live more communally. Back in the 20s when they had housekeepers that lived in their 3 or 4 maids rooms, it’s not how we live today. Even if I could live like that, I want to be in the thick of it. I have an island like this in the apartment that I created and my kids to this day – if we’re making cookies or banana bread, they’re rolling it out on this and sitting on the island. I find that the trend of having big open family rooms off their kitchens is something that most people want to accomplish even in an older floor plan. They open up the walls, flip the rooms to have an open kitchen into the dining room. 

While this is a very large home, we have experienced since the recession of 2008 and 2009 – a massive climb financial and although interest rates are low and more and more millennials are buying across the nation – the climb is going to be forcing a new trend of more efficient living. 60% across the country, it’s cheaper to own then to rent (across the nation). Developers are having to rethink the Mac Daddy mansions because people want to own and there is a large untapped market to focus on. I think that we are going to be seeing a new run of things coming with complimented mass full floors across Central Park. The shift in the Hamptons is "taking the inside out and the outside in." So instead of having pocket doors that goes out to your veranda and dining outdoors – they literally have stacking doors that are a wall of windows that literally stack. This is something that we saw in the 90s in Florida. In fact, in this property, I am trying to figure out how to do it in our penthouse that is being built here. I don’t know if I am going to be able to get that structure to work, but I really want it to be that people can just live openly.

AM: How does fitness provide clarity, focus, and energy for you?

LPF:  Fitness really feeds my soul and clears my mind. It starts my day off. I was never a morning work out person. But in the 90s, I used to smoke (which anyone who knows me now is like – wait, you), but in order to stop, I had to change my routine. I used to roll out of bed, have a cup of joe and have a cigarette. I had to do things differently – so rolling out of bed and not smoking to go to the gym became that action for me! It started my day off differently. It really feeds my soul and I think it also – it helps me embrace the 54 years that I am (my mother died when she was 61) with the need to defy nature. Whatever I need to do to do that, is the choice that I choose to do everyday. As a mother and wife – it’s just a part of our life. The best way that I can be a good mother is to live my words.

AM: Are your children into sports and fitness as well?

LPF: Nothing is better for life lessons then a team sport. We threw our kids into everything. I watched my sister who fell in love with her freshman boyfriend in college whom she married after graduating and my niece and nephew who are 22 and 24 – I’d say I was a late bloomer as mine are 10 and 12. When you have focused on your career and self to be who you are, I’m
grateful to not be kissing who I was kissing at 26. You are who you are.

My husband is Canadian and is a Downhill Racer and really was good enough to be an Olympic racer. He loves hockey as he eats, lives, and breathes it. Those were his sports and we tried everything with the kids and they drew towards hockey and chess. 

My oldest son walked onto the beach from our house in Bridgehampton and at the age of 5 he points his finger and says I want to be able to do that. There’s a guy on a surfboard on a ride on a wave and I said let’s put him on it. My kids were good swimmers and water babies. We gave him a lesson and he nailed every wave. Part of the fitness we rolled in - as well as the philosophy, is that families that play together, stay together. So all 4 of us surf together and we traveled all over the world to do so. It started because the surf coach used to call my son – Little Laird because he looked like the famous surfer. He nailed every wave and has bright blonde hair. Fitness helps define and provide a to do list without being conscious of it. It gives my children great lessons. 

My son is playing hockey in a professional AA Bantum league. He’s now in year 5 or 6 and they travel. My son is the youngest defensive man on his team and he is the worst. It’s a great life lesson because he was the best defensive man on the last 2 or 3 seasons and now it’s humbling. When he was younger, he used to get mad at the kids that were not as good as he was. Now he sees what it’s like to be one of many and how important his position is to relieve the stars and to do his best. It’s life and it is not always fair. Learning, conflict resolution, etc in sports is taught. My son is naturally drawn to boys that are humble with humility and he doesn’t even know it. It’s very similar to who his father is.

AM: What fitness do you do?

LFP: A: I surf every minute I can and the waters now are perfect as 40 degree temperatures do not work for me. My son had a surf competition awhile back, which was not for me. My passion is SoulCycle. The founders are very old friends and clients and there is something about me and music. I don’t like to bike that much honestly. My husband and I gave each other bikes as he is a cyclist, but there is something about a 

dark room, a group of people, words, and taking yourself inside to go outside. I go there at least 5 times a week. Mon nights I double it out and I Punch Mon, Wed Fri with cross training. 

Punch is 3 days a week, Mon nights I do a 90 min 7:30 – 9 and then a group of us go out to sushi afterwards. It’s also my girl’s night out although we don’t exclude boys. Tues, Thurs, Sat I’m at SoulCycle and Sundays I try to take off.

AM: How are you able to juggle your work as well as your children and husband?

LPF: I think it's about filling my day – I start with an early morning. If it wasn’t chaotic I would find something missing. Part of it is my personality. It also takes a village to run my business, raise my children, stay connected to the people that are important to me, and time is not something that we have enough of. Because of the people that I have lost, I know how essential it is to live everyday to the fullest. Maybe I am not so conscious of that – but our time is so limited and I have so much to share with my husband and children. So how do I juggle it? I think it is making the decision and choice to know consciously and unconsciously that there is an abundance for us all and to catch it everyday to have it all.

AM: We understand that you have dyslexia – how has that been to overcome and what are the challenges involved?

LPF: It’s everyday – the cause and effects still affect me today. My coping skills are great and I used to be very ashamed when I was younger due to the stigma. My mother was magna cum lauda at Vanderbuilt, who graduated at 18. You know one of the things that my mother said to me was that each of us have gifts and it’s finding out what ours is. It may not be what grade you get. 

Undiagnosed until 6th grade, I clearly got my people skills out of navigating that. I was a bit of a class clown, but then when I got into sports and dance, it fed me and gave me a work ethic as well as self esteem. I could own something that I was good at. My dyslexia affected how I could hear music. I had to feel the music. I didn't express it in a regimented way when I danced, but through my body. That in and of itself was a golden star that I didn’t realize that made me different. Dyslexia is characterized through reading, but it is a language arts disability. It affects everything from working memory to executive function. I noticed my son at age 3 that when you put a 4 piece puzzle down – the sky is blue up there and there is a piece missing. He didn’t have the strategy to place it, but he is very smart. The blessing for me is that my spatial memory is ridiculous. I have sold apartments multiple times and re-renovated them and can tell you where everything used to be and where it moved. My son is a brilliant chess player because of his dyslexia. It’s a fascinating disability/obstacle that each individual is not the same. My sons are at Winward and this school teaches you how to learn differently and in the way that you need to with the best tool box to recall and remember certain things. He would ask me for his toolbox. It’s a multi-sensory experience. It’s a way to learn the kind of learner you are. I am auditory and very visual. My son is tactile – if he writes his notes, he can remember. My brother had a photographic memory. It affects working memory, recall, and dyslexia can be very different for each person. 

AM: How important is fundraising and what does local fundraising mean?

LPF: Growing up, I watched my mom invest in her community whether it was school, church, the Nashville Symphony, Tennessee Performing Arts Center, Children’s Theater – my mother believed in putting her fingerprint within her community and giving back. She used to say to me that you give it away to keep it, but at some point at 15 it clicked with me. When I think of local, I had a brother that died of AIDS and I wanted to build awareness around this and finding a cure as it is important. What I could do soulfully as opposed to writing that check was to work for a Bereavement Center – counseling siblings that lost their siblings. That’s local – I can’t change the public schools and make the state of NY stop stripping the arts, but I can entrench myself in a non profit that one school, child, etc will have a good elementary experience. That’s how I see local. The other component is tapping into my sphere and influence, like going to SoulCycle which I love, to do a fundraiser where everyone pays and rides to make a difference. That’s as local as you can get.

AM: Tell us about Change for Kids

LFP: Oh my other little baby! The founder Ted Mudera was a friend and he introduced me to Change For Kids. One of the things that they did so well – very grass roots starting in the late 90s – was that Ted and the other founders met some educators and he bought the 3 ladies a round of drinks for less then $13. The principal said we get allocated $12.37 for all of their supplies for the year (books, pencils, supplies etc). He couldn’t believe it and took her business card and said he would visit her school. He went and saw how the kids were having an art class with egg shell containers with watered down paints, brown paper bags etc. The kids didn’t know they had proper supplies and the teachers supplied what they could. When he went back to his office, he put a big jar on his desk and when people ordered lunch, he asked them to put their change in there. He was a trader and the bucket grew. In August he took all the change and said he had $812 and would ask what they would need. That’s how organic it started. So as we went forward, we started looking at supplies of each of the grades to see what we could do. We then grew to additional schools, field trips, etc.

Today it has now morphed. In 2008 he moved to London and we had a 16 – 20 executive board that went to 4. My husband, me, an executive guys, etc. We had an operating budget of 75K. Today we are in 10 schools and we have figured out how to be sustainable. We partner with the school and a great principal and we provide with a manager who is on staff to find the needs of the principal. We see what relationships exist and we want to partner with those without reinventing the wheel. We connect the dots and 100% of what we raise goes to the program with literacy, arts, writing, computer classes, etc. Every child deserves a vibrant, strong elementary experience. Because by middle school, they’re wandering. I know that high underfunded impoverished neighborhoods need this as the right resources allow us to bring positive effort without spending a lot of money. It’s the best gift I can give my children as I can make a difference. Sometimes you take on the world and you get lost in the shuffle, but when you do something on this level, it spoon feeds my soul and you can see the efforts.

AM: Tell us more about the cycling event and what is taking place?

LFP: On July 28th we will have our 6th annual ride for kids. Through the generosity of Stacey Griffith (pictured above) – a master instructor at SoulCycle – she was the first employee at SoulCycle. Julie and Elizabeth have been so generous in donating the studios and the bikes – we sell the bikes and sell them out every year. This is not an all day event. It’s an hour in the afternoon, you can be home, shower, and be out by 8pm in time to go out for summer plans. 

My children make bracelets and are invested in this endeavor. It is that mindset of families that stay together play together. My son models for Ralph Lauren and with his first paycheck he said can we give $100 to Change for Kids and to put the rest in for college? It made me feel that I was doing something right. I include them and they include me as a result. 

In the Fall on Oct 29th, we have Super Chef which has 800 people with 10 great chefs in the city that t have a tasting event We’ve done shop days with 25 Park, Calypso, Olive & Betty’s – the store has cocktails and 25% discounts with proceeds going to Change for Kids. In 5 years we will be at 35 schools. I personally believe that Change for Kids can be replicated in other states as we figured out how we have been sustainable.

AM: What are you looking to raise?

LFP: We have done anywhere from 20 – 40K and I am looking to do 50K. In addition to selling the bikes, we auction off iPods. Stacy auctions an iPod with music from St Tropez and DJs on the beach which is a hot ticket. So we would need to sell 2 iPods to make that amount. This has been my baby and there are so many generous people where they never miss an event. In our fall event, we want to do 500K.

AM: What are your summer plans?

LFP: I am going to hockey camp, just the three of us – leaving my husband here. I will do some bronzing, work, get some reading in and my sister will come and meet me. She can spend some time with the kids as well. 

We are currently building our home in Montauk on the beach with Interior Designer, Courtney Novogratz. So I will be there and plant myself to try and nest while my other son is doing a hockey camp. So we’re looking to stay local in Bridgehampton and Montauk, with a lot of hockey, surfing and of course watching the Olympics!

Read more from the July Issue

 

In #Athspo, #AthTribe, Fitness, Magazine, Lifestyle, Womens, Jul 2016, Real Estate, Real Estate NYC Tags Louise Phillips Forbes, powerbroker, real estate, Halstead, Change for Kids, philanthropy, fitness, family, mother, SoulCycle, Stacey Griffith
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