Read more from the June Issue and read The Art of the Snack | Smitten Icecream in mag
Featured The Art of the Snack
THE ART OF THE SNACK | BRESCA
Read more from the June Issue and read The Art of the Snack | Smitten Icecream in mag
NYC is a place filled with a hustle and bustle that moves at a dizzying pace, so the need for a spa to get back to self is essential. But there are some spas that are literally hidden gems that
take you to another world. AIRE Ancient Baths is a subterranean Tribeca spa destination that merges traditions of the ancient Greek, Roman, Ottaman and Arab empires together. Other locations of this decadent space around the world showcase bath traditions and revive this concept in restored historic buildings. Although this location opened its doors in 2012, the building was previously a textile factory that was built in 1883.
AIRE creates spaces and experiences to relax the body and mind according to ancient traditions of water with temperature contrasts as elements of relaxation and health. Its primary focus is to present the traditional ritual of relaxing and rejuvenation through water.
Guests will enjoy hot and cold pools courtesy of the Romans, the intimate tubs are a nod to the Greeks and the use of steam and hot stones come from the Ottoman and Arab empires. Entering the 16,000 square-foot space is an intimate affair as only 20 people are allowed to fill the marble and stone space which is lit by a number of lanterns from Marrakech! You can
alternate between four pools ranging from fiery (102 degrees) to icy (46 degrees); there is a saltwater bath (the Roman alvea), and a large, multiperson tub with aggressive bubbling jets. A
glass-enclosed hammam is accessible and there are heated marble benches where juices and teas can be enjoyed.
In addition to the pools, you can select an hour-long four-handed massage (or a fifteen-minute refresher) or a three hour ritual including a private bath upstairs (for one or two), infused with a choice of red wine, cava, or olive oil.
It's worth noting that all you need to bring with you is a swimsuit. Special slippers are provided by the spa which can be worn in the water. In addition, you are given a band that you wear
throughout your stay which electronically unlocks your locker.
Read more from the June Issue and Athleisure List | Aire Ancient Baths in mag.
The 4th of July is the perfect time to hang out with friends to raise a glass while watching fireworks. As it can be a long day, may we suggest these finds.
| MIEL Nana Bra and Iris Hipster in Forest Night | NOMADIC STATE OF MIND JC American Sandal | HAPPY PLUGS Ear Piece Wireless White | SUN BUM SPF 30 Original Sunscreen Lotion | JANE IREDALE Jane's Garden Perfume | BIG MOUTH INC Red Cup Shot Glass | AMERICAN EAGLE OUTFITTERS Off The Shoulder Eyelet Romper |
Read more from the June Issue and see 4th of July Picks 2017 in mag.
PHOTO COURTESY OF NIKE
If you've gone to any of celeb chef/restaurateur David Chang's group of eateries - you know there's always a line and something unexpected for diners! Whether it's savory dishes or their famous Compost Cookie (who hasn't made a Milk Bar run). This same sentiment that can be enjoyed at Momofuku locations has found its way into the release of the Nike SB Dunk High Momofuku shoes. This shoe is not only a limited release, but shoppers have to enter the world of Augmented Reality in order to snag these coveted sneakers. By going to the SNKRS app, you can unlock the shoes and be able to see whether there are quantities that you can get at the same time.
Visiting the app and pointing the camera on your phone to the image of the menu from the Fuku East Village or one of the Nike posters that are pasted outside of Momofuku locations in the US, a 3D model of the sneaker pops up allowing purchases of these shoes while supplies are available. The collaboration with David Chang is a homage to the world of Momofuku and launched at his restaurants on June 22nd.
This is not the first time that Nike has tried new ways to sell shoes through the SNKRS app via geo-fencing as this was done for Don C X Air Jordan 2 "Arctic Orange" and with specific time windows for Kevin Durant's "Still KD" colorway.
PHOTO COURTESY OF NIKE
If There Are Still Pairs Available - Here's How To Get Them
Make sure you have the most recent version of the SNKRS app for iOS.
Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed.
Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image.
Tap this .gif to open the camera via SNKRS.
Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it below). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S.
Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.
If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.
PHOTO COURTESY OF NIKE
Happy Summer Solstice! Today is the first day of summer which means tat whether you've been enjoying great temperatures or not, it's the day to finally celebrate ongoing great weather! On the first day of summer, there are a number of events, soirees, or impromptu gatherings to enjoy the day and the many weeks ahead! Wherever you are, take some time to get in a little exercise, an excuse to get outside and to toast to the new season.
We're pretty excited to be media sponsors of NYC Pride which kicks off today starting with the PRIDE Luminaries Brunch and ends with the PRIDE Parade on Sunday. Make sure that you check out the schedule in order to see which events you and your friends plan on going to this year.
We love having a smoothie to jump start our day as well as to keep us full in a healthy way. We also wanted to know more about what makes smoothies such a great item to include in our diets with Molly Breiner, Head of Marketing at ALOHA and Amy Geant, a nutrition expert.
She shares how this wellness trend has a number of benefits, its ability to boost energy and more.
ATHLEISURE MAG: Why are smoothies having such a moment right now?
MOLLY BREINER: We’ve seen the “wellness trend” really take off over the two years, and people are becoming more mindful of what they are putting into their bodies. That said, we live in a world where everyone is constantly on-the-go and convenience is crucial. Smoothies offer us a way to pack tons of nutrients and vitamins into one portable package, which is a rare feat these days. Plus, they’re easy on the eyes - the Instagram hashtag #smoothiebowl has early one million posts. People want to eat a healthy, satisfying meal, but we also eat with our eyes and it’s important for food to look as good as it tastes.
AM: What nutrients do smoothies provide?
MB: Smoothies are a great way to incorporate plant-based protein into your diet. Our finely-ground powder blends in seamlessly, and with flavors like vanilla, chocolate, banana and mixed berry, it adds flavor and richness. Our unique blend of pumpkin seeds, hemp seeds and pea protein is specifically designed to keep you feeling satisfied and energized.
Hemp seeds are one of the rare complete source of protein and are rich in Omega-3, 6 and 9, which are all necessary for optimal brain function.
Pumpkin seeds are an excellent source of protein, healthy fats, and fiber. These tiny seeds contain manganese, magnesium, phosphorus, and zinc, a unique combination that keeps you feeling full and energized for hours.
And, unlike its whey counterpart, our plant-based protein is anti-inflammatory and free of the most common allergens (dairy, gluten, and soy), making it a perfect option for almost everyone.
AM: What are 3 smoothie hacks to boost energy?
MB: The reason we love smoothies so much is because you can add almost anything to them without altering the flavor too drastically. A few of our favorite energy-boosting additions include matcha powder, a finely ground powder of specially grown and processed green tea that is packed with antioxidants, vitamins, and detoxifying properties - plus, ½ teaspoon
packs as much caffeine as one cup of coffee, without the jitters and eventual energy crash.
Maca powder is another one of our hacks - it has countless health benefits - far too many to explain in one paragraph, but we use it in our smoothies because it’s known for increasing
stamina and endurance. It is also an abundant source of vitamins, minerals, enzymes, 20 different kinds of amino acids - almost all of them, and anti oxidants. Not to mention, it stabilizes your mood, clears your skin, and prevents diseases.
Our favorite energy hack, however, is adding our Superfood Greens. Not only do they provide 200% of your daily Vitamin D requirement, they are packed with superfoods like spirulina,
mushrooms, and wheatgrass juice, giving you a much needed nutrient boost.
AM: What are 3 secret smoothie ingredients that boost nutrients in our smoothies?
MB: The nutrients completely depend on the ingredients you decide to incorporate into your concoction. We love to pack our veggies with as many smoothies as possible (much more fun
than eating them, right?). Some of our favorites are kale (high in copper, iron, magnesium and calcium), cauliflower (great way to get that thick, smoothie bowl texture and packed with vitamin C, vitamin K, folate, pantothenic acid, and vitamin B6) and sweet potato (adds a subtle sweetness and is loaded with vitamin A in the form of beta-carotene, vitamin C, potassium, and dietary fiber).
AM: How can a smoothie keep us full and what do you suggest should be in them?
MB: We asked our go-to nutrition expert, Amy Geant, to weigh in on this question. We always consult registered dietitians before giving out any nutrition advice.
AMY GEANT: Protein is one of the most important ingredients to help keep us feeling full. Carbohydrates like fruit are broken down by the body quickly, giving us a quick boost of energy, but not always a feeling of fullness for longer periods of time. Whereas protein takes
two to three hours to be fully metabolized, meaning your blood sugar, energy, and feeling of satiety should be quite stable for at least a couple hours. I usually recommend people put 10-15
grams of protein in their smoothies for snacks and 20-30 grams of protein if the smoothie is being used as a meal replacement. Protein powders are a great way to add the adequate lean
protein into a smoothie without taking in too many calories or carbohydrates.
AM: What does protein do in our bodies?
AG: Protein takes longer than carbohydrates the body to fully break down into glucose (sugar), so you get a gradual stream of energy over two to three hours after eating protein rather than a quick spike and then a crash. Keeping blood sugar steady is essential in keeping one's energy and metabolic rate stable (and avoiding that afternoon energy slump which can lead to cravings for sugar and carbohydrates).
AM: What smoothie would you suggest to someone who is new to adding this into their routine?
MB: Our favorite, easy, palatable combination is our very own Clean Green Smoothie. The best part is it’s low in sugar, high in protein and dietary fiber to keep you feeling full and energized
for hours. We have included the recipe below.
-½ frozen banana
-½ cup of frozen cauliflower (trust us on this one)
-One handful of fresh spinach
-2 scoops of ALOHA Vanilla Protein Powder
-Your choice of plant-based milk (¾ cup for a smoothie bowl, 1 cup for a drinkable smoothie)
Read more from the May Issue and see The Skinny on Smoothies in mag.
Traveling can frazzle your brain. Between trying to remember if you locked up the house or put your ID back into your wallet, thinking about personal safety in airport parking lots is the last thing on most people’s minds. However, poorly lit parking garages, arms full of luggage, confusing parking signs, forgetting where you parked and keys buried in the bottom of an overflowing purse can make people easy targets for predators. To help people stay safe while traveling, Krav Maga Worldwide, the industry leader in self-defense and fitness, has put together a list of personal safety tips to keep in mind when at the airport, train station or in an unfamiliar city.
Founded in 1997, Krav Maga Worldwide trains and certifies instructors and licenses over 150 authorized Krav Maga Worldwide training centers in the United States, Canada, Japan, Mexico, South America, and Europe, as well as over 800 law enforcement agencies and military units. They offer the highest caliber of instruction to thousands of people, supporting the company’s core commitment to improving and saving lives. The group continues to develop, promote and implement self-defense and fitness programs.
Stay aware of your surroundings by scanning your environment.
No matter how busy you are, do not allow your mind to wander. It might seem important in the moment to be making a to-do list in your head, but if you are worrying about what you need
to do when you get home you might not notice someone following you to your vehicle, reading your email over your shoulder or sliding a hand into your purse.
Park in well lit areas.
If you are renting a car while traveling, when you park - avoid spots next to vans, trucks with camper shells, or cars with tinted windows. You want to keep your car and yourself as visible
to as many people as possible and as such you should also avoid parking next to tall shrubs or plants that could block views of your vehicle.
Don't wear your purse or bag so that the strap crosses your body.
Wearing a purse strap across your body makes you more connected to your bag. If someone tries to steal your purse, you will be pulled with the strap. You can become unbalanced and put into a vulnerable position or you could end up in a physical altercation with the assailant. If your purse is draped on one shoulder you can easily let go of it.
Dress casually and comfortably.
During transit is not the time to make a fashion statement. It is better to leave the high heels and flashy statement making pieces at home or in your luggage until you arrive at your destination. Jeans and sneakers will help you blend in and if needed enable you to make a quick getaway. Also, avoid wearing large and expensive looking jewelry that can draw additional attention to you.
Always keep one arm and hand free of luggage and other gear.
Many people travel with multiple bags, purses, laptop cases and other accessories and gear. But, if your arms and hands are tied up with bags you have no means of defending yourself from an attacker. Luggage that can stack together securely and be pulled by one handle is a safer choice than wearing and carrying numerous bags on your person.
For more tips on staying safe while traveling, visit Krav Maga's site.
Read more from the May Issue and see Simple Self Defense Skills To Know When Traveling in mag.
Torque Cycle + Strength focuses on TRX, Cycling and Pilates. Based in Williamsburg, one of the key features of this workout studio is that they have indoor spaces as well as an outdoor deck
to enjoy sessions. As it's getting closer to the summer, make sure you check out their schedule to see what classes are being offered - but we can attest to the fact that there is nothing like
spinning outdoors!
Worth noting is that the cycling that is conducted at this studio is typical of real world cycling. A number of the moves that you may do at traditional cycling studios are not done here. It's
an interesting way to create cardio into your workout and is worth noting when taking this class.
Pilates courses that are taught here focus on the classic movements that the method is founded in. Mat work and resistance are essential to what attendees are looking to strengthen
in their practice.
Interestingly enough, within the TRX classes, this HIIT method also includes a version of this class that mixes cycling as well as TRX together for a completely well-rounded workout.
In addition to studios that are focused on form and function for guests, other amenities that are offered at this studio are worth noting. The lockerroom has ample lockers with locks, a shower and a number of changing rooms.
Before and after class, there is a lounge area which is great to relax or to connect with your instructors or others who just took a session that you were in.
Available for sale are water bottles, t-shirts and other merchandise. As cash is not accepted at Torque Cycle + Strength, make sure to bring your credit card with you.
74 N. 8th St Brooklyn, NY 11211
Read more from the May Issue and see ATHLEISURE LIST: BROOKLYN | TORQUE CYCLE + STRENGTH in mag.
It's all about creating a great system. Your day begins with a simple device that has heads you can remove to cleanse your face and then placing your foundation. Continue to pamper your skin with a spray to dissolve your makeup and then you can truly provide the ultimate for your skin with this nourishing mask.
| URBAN DECAY Meltdown Makeup Remover Dissolving Spray | BEVERLY TO 5TH Island Coconut Scrub | CLARISONIC Sonic Foundation Brush Head | ORIGINS RitualiTea Feeling Rosy |
Read more from the May Issue and see Athleisure Beauty in mag.
It feels like it was such a long time ago since the end of season 1 of Sense8 and the release of the new season! The intersectionality of characters who are different in every way from race, age, geographic location and economically - they find that they are all bound by the way they are able to step in and out of one another's lives while being able to truly have an understanding of "walking a mile" in one another's shoes!
We're looking forward to being transported along with each one of them in their world's, seeing where there interaction takes them and to learn more about how they are able to stay connected to navigate their elevated sense of being.
Yet again, Netflix has another series that makes us check our calendars to see when a series
comes back. House of Cards is always focused on the calculated chaos that the Underwoods work within as they continue to climb a never ending ladder.
As always, we suggest that you catch up with a proper binge to see how this wild and twisty road came to where season 5 begins. We know that it's a bit of a bleak and dark America since our favorite duo has taken the nation's helm. We do know that at the conclusion of last season, the Underwoods decided that ruling by fear as opposed to trying to get people to love them may be more effective for their longterm goals.
Everything old is new again! Twin Peaks was a cult classic when it launched over 20 years ago and kept viewers gripped to a plot that had a lot going on. When it went off the air, fans continued to wonder about a number of plot lines and whether they would be able to see this issue come back!
Thankfully, the show is back on Showtime! In addition, many were able to binge the previous episodes for the past few months and are finally being rewarded with this Limited Series Event which picks up with a number of your favorite characters. We can't wait to see what everyone
thinks about this new series as we're sure that there is going to be plenty of feedback on this!
Read more from the May Issue and see Bingely Streaming in mag.
One of the things that we always chat about with readers, fellow editors and more - is sugar. It's such a craveable item that is in our food as well as one that many find themselves unable to get out of their diets.
In order to have control over what your intake is, the best way is to embrace a detox plan that will reset your clock. In Summer Rayne Oakes' Sugar Detox Me, she includes well over 100 recipes as well as providing a 10-step detox plan that will get you on the right path to great
health.
We're huge fans of cookbooks that provide more than just great recipes with attractive food images - we want to be able to find out why we should do what we do and how we can go about doing so in an effective way. You'll have the scientific knowledge behind the harmful effects of sugars as well as having 10 Meal Maps! These maps serve as guides to create a number of meals, maximize equipments, reduce waste and to save money.
Your meals will be at another level with an array of savory options that are perfect to enjoy solo or with others. Of course with reducing and detoxing from sugar, you'll find that you can switch your sweet tooth to alternatives to sugar to desserts such as a bowl of banana-almond butter "icecream."
We've enjoyed a number of workouts with Holly Rilinger who is a noted celebrity fitness trainer, one of the co-stars of BRAVO TV's Work Out New York, former professional basketball
player, a Flywheel Master Instructor, Creative Director of Cyc Fitness and is one of fifty Nike Master Trainers in the world!
Lifted focuses on 28 days to strengthen your body, focus your mind and to elevate your spirit. We have taken some of her lifted classes and can definitely agree that this is a method that leaves your mind, body and soul feeling - lifted!
In four weeks, you will go through the steps that even includes creating a Dream Board in order to set goals and to ensure that your vision is made plain before you at the end of the journey, it's about overcoming your strength hurdles, enforcing and following new habits and simply making your life better.
Before it was an SNL parody skit and a popular original series on Hulu - The Handmaid's Tale by Margaret Atwood was a novel.
If you ever want to think about a society where women are not only regulated, but literally marganilized - this world is observed through the lend of the Republic of Gilead.
From being made to be a birthing vessel only, using pictures to shop (as reading is not allowed) and more - there is such a juxtaposition of lifestyles as characters look at how life was prior to the new state of women.
Read more from the May Issue and see Bingely Books in mag.
| PATCHI Chocolates | TOMTOM Spark 3 | PLUM Automatic Wine Appliance | HOM Boxer Briefs | LOUIS VUITTON Eye Trunk For iPhone 7 Monogrammed | BLACK DIAMOND Alpine Carbon Cork Trekking Poles |
Read more from the May Issue and see Father's Day Guide 2017 in mag.
| L.A. BURDICK CHOCOLATES Macarons | BOXY GIRL Stackable Customizable Acrylic Makeup Organizers | BLUEBERRY GLASSES Blue Light Eyewear | BUMBRELLA BY CICI SOLEIL Panty Slips | THE BODY SHOP Brazilian Cupuacu Scrub-in-Oil | FRANKLIN AND WHITMAN Mask
Bowl Gift Set | FLEUR'T Lacy Dainties Half Camisole, Cheeky + Nighty Night Cat Eye Mask | JANE IREDALE Lipgloss in Pink Lady | GEMVARA Lotus Ring |
Read more from the May Issue and see Grad Guide 2017 in mag.
When we think of summer fun, strawberries are on our list! It's refreshing, filled with nutrients, antioxidants and is high in Vitamin C to boot! All of this adds up to this fruit being a must to
include in your beauty routine. This month we share some of our favorites!
| COCOFLOSS Pure Strawberries | EMINENCE ORGANICS SKINCARE Strawberry Rhubarb Masque | FARMACY Strawberry Basil Lip Bloom |
Read more from the May Issue and see Strawberry Beauty in mag.
When the summer hits, you want to go to even more places. May we suggest you bring these items to the Spa del Bosque in Inketerra's El MaPi' hotel in Machu Picchu in picturesque Peru.
| YANDY Bikini | QUILTED KOALA Monogrammed Large Duffle Denim and East/West Denim Bags | BENDIWARE Silicone Wine Glasses |
Read more from the May Issue and see #TribeGoals Recommended For Your Tribe in mag.
The seasons are changing and as we turn over our closets to warmer weather, that doesn't mean our bar carts have to change! Whisky, whiskey and scotch are beverages that we gravitate towards during colder temperatures, its the perfect spirit to enjoy in the summer as well! Just think about such classics as Mint Juleps for the Kentucky Derby! We hung out with Joey Vargas, Beverage Director at midtown's American Whiskey to get a one-on-one session to make some classic cocktails and then we sat down to find out the hard questions - what is the difference between these spirits, what his job entails and what drinks we need to include for our rooftop get togethers.
ATHLEISURE MAG: We enjoyed your mixology class recently. Tell us about how you became a beverage director, and what your day to day looks like when you're at American Whiskey?
JOEY VARGAS: Most of my days start pretty early. I arrive at American Whiskey at 10 a.m. to open the bar. I usually have 3 or 4 tastings scheduled with my distributors to taste new spirits and (more often than not) we discuss what's been popular in the bar, as well as figure out new expressions or upcoming whiskeys to add to our ever-growing list. I also still like to schedule myself, quite a bit, to work behind the bar. I don't like to feel rusty or that I can't keep up with
our other bartenders.
AM: What is the difference between whisky, whiskey, and scotch?
JV: Traditionally, "whisky" referred to the forefathers of whisky produced in Scotland and Ireland. When the whiskey boom first hit the states in the 1700s, the Irish immigrants brought over whiskey and we adopted the "e" in whiskey. Usually, today if the "e" is in the word whiskey, it's used to discuss American whiskeys. There are a few examples of American brands honoring their European heritage and not using the "e" in the label, such as Makers
Mark.
A Scotch is simply a whisky that has been made in Scotland. Scotch can only come from Scotland, as bourbon can only be made in the United States.
AM: What are your top 3 favorite whiskey cocktails that are available at American Whiskey?
JV: Our ever popular "Strike Me Dead" would certainly be one. It's an everchanging sweet take on an old fashioned. Its current incarnation includes rye whiskey, house made pecan bitters
and a house made vanilla peppercorn syrup.
The "Game Over Man," is named after a line the late great Bill Paxton repeatedly said in the classic "Aliens." It’s is a fun warm-weather whiskey cocktail made with rye whiskey, freshly-juiced prickly pear, peach liqueur, pineapple and sugar. Every time one hits the floor, we get
asked what its contents are due to its bright color.
Lastly, "The Oak," named after beloved former NY Knick Charles Oakley, is quite popular. We use a very interesting scotch named Highland Park, which comes from way up north in Scotland, Drambuie, a house made lavender Demerara syrup, and lemon. It's not your usual scotch cocktail, as it's quite approachable and won't have you smelling like your grandfather. Ha.
AM: What are your 3 favorite whiskeys, and when drinking them on the rocks, how should they be consumed?
JV: Oh man, this a tough one. It's like asking me what three records I'd bring on a deserted island...I love so many. Ha. Ok, I'll choose one of three different styles of whiskey.
For Bourbon, I'd say Elijah Craig. I think it's just a great representation of Bourbon: full-bodied, rich, sweet, corn, and vanilla from aging in the barrel. It's a definite go-to for me. I recently helped select a single barrel of Elijah Craig that we exclusively serve at American Whiskey. I'm pretty obsessed with it.
In terms of Rye Whiskey, I'm a big fan of WhistlePig. All of their expressions are delicious, and it's by a former Makers distiller Dave Pickerell with a huge history in the whiskey business. WhistlePig is just fantastic. Dry, spicy, hot; just what I want from a Rye.
For Scotch, I've been pretty obsessed with the Lagavulin 8 year, a special release to celebrate the 200th year of Lagavulin. It's a bit under-aged, as the normal Lagavulin is 16 years old. So,
it's really light in body, but with all that awesome peat smoke. It's really interesting and quite different.
AM: Whiskey really is a drink for all seasons. What is your go-to drink for the summer including this spirit, and can you share the recipe with us?
JV: My summer go-to is American Whiskey's "Take Me Swiftly" cocktail (Yes, it's named after Taylor Swift. I'm a big fan). It's a nice, bright, warm-weather whiskey drink that I'm quite fond of.
TAKE ME SWIFTLY COCKTAIL
1.5 Rye Whiskey (lower proof preferred)
.5 oz apricot liqueur
.75 oz lime
.75 oz honey syrup (I use a 2-1 ratio. 2 parts honey to 1 part hot water to make the syrup.)
Shaken, strain into a glass over ice and top with sparkling wine
AM: Can you share a drink that has whiskey in it, but one wouldn't usually think that this spirit is in it?
JV: “The Expat” cocktail is a new American classic, very bright and refreshing. It reminds me of the classic daiquiri or gimlet recipe with a little twist.
THE EXPAT COCKTAIL
1 oz Lime
.75 oz simple syrup
2 oz bourbon
2 dashes angostura bitters (I like the extra dash)
Shaken with fresh mint, strained into a coupe
AM: What are some events coming up at American Whiskey that we should mark our calendars for during the summer season?
JV: Our calendar is always changing. The best way to keep up-to-date on everything going on here is to check our Instagram account @americanwhiskeynyc.
Read more from the May Issue and see Get In The Spirit in mag.
All eyes are on the recent collaboration of 1800 Tequila X PUMA X Sam Rodriguez Sneaker that continues the heritage of the PUMA Clyde sneaker by the iconic sports brand. We chatted with artist, Sam Rodriguez about being approached for this project and how he blended his graffiti style along with Mayan and Aztec aesthetic to put his twist on this shoe.
ATHLEISURE MAG: Tell us about your background as we know you're a self-taught graphic artist.
SAMUEL RODRIGUEZ: My name is Samuel Rodriguez and I am an artist based out of San José, California. My work has shown in public spaces, museums, companies, galleries, the internet, and editorial media. For a number of years, I was self-taught through graffiti, until I later decided to expand my studies through the pursuit of a Bachelor in Fine Arts at California
College of the Arts. I have since blended what I absorbed in both experiences to create my style and figure out the next steps in my career
AM: How have Mayan and Aztec art influences been important to the designs that were incorporated into your sneaker?
SR: The Mayan and Aztec language are indigenous to Mexico so I thought it would be a good starting place. However, I also did not want to simply repeat what they did as it would have been out of context to this time period and project. Using this influence as a starting point, I thought about how they were communicating messages back then and asked myself how that could look through my perspective today. That’s why you see modern typography, graffiti,
and hip-hop style headwear weaving throughout the illustration. What I like about this project is that it pairs together indigenous, home-grown ingredients with contemporary ones.
AM: Were you a fan of the Clyde sneaker prior to you working with PUMA?
SR: Yes, very much so, this sneaker was everything to me during my formative years. I got my first pair at age 12, the same year when I started writing graffiti. A lot of people that I looked up to would sport these. I would see Lowriders, Breakdancers, Cholos, and other Graffiti guys wearing them. Although these sneakers first became popular because of NY hip-hop, here at home we mixed them with our local flavors. For example, I would sport them with creased
jeans, Ben Davis zip ups, Derby Jacket and a flipped up Cap. There were all sorts of West Coast variations, I remember some people wearing them with Cascade shirts, hairnets and all kinds of
local styles. It’s a shoe that reminds me of good times when I was introduced to the streets, but more importantly when I began my lifelong passion in art.
AM: How did the 1800 Tequila X PUMA X Sam Rodriguez collab/partnership come about?
SR: I was initially approached by Hypebeast. I was surprised and excited when they shared the details of the project. Designing a Puma Clyde was definitely an item on the bucket list.
AM: Sneakers are definitely important in our wardrobe, but what statement besides style do you feel that your work creates in terms of creating social/historical/cultural conversations?
SR: Style is something that a person grows into. It is your personal voice, but then you ask yourself, so what? From this comes the content of the work. I use my style and life experience
to speak on social/historical/cultural conversations. Art is more interesting when it is relevant
and responds to the current time period. Furthermore, it serves as a mark in history.
Read more from the May Issue and Graphic History in mag.
When you think of some of rock and roll's iconic imagery from festivals, album covers and concerts, you may have seen some of the work of photographer Ed Caraeff who was there for some of music's major moments! With the release of his work in Burning Desire: The Jimi Hendrix Experience and Iggy & The Stooges: One Night at the Whisky 1970, we took a moment to find out more about this photographer, how he got into the industry and where he is now.
ATHLEISURE MAG: Tell us about your background and how you became a photographer.
ED CARAEFF: I was fifteen years old, in high school and taking a photography course. My school was two miles from Los Angeles International Airport. During lunch hour, I went to the airport and took photos of a band called The Seeds returning from tour. A smartly dressed woman tapped me on the shoulder, handed me her business card and asked to see the
photographs when developed. That was the beginning of a career I never knew existed!
AM: We know that in addition to photography, you are noted for doing a number of album cover art for iconic artists. What albums that you created have been some of your favorites?
EC: After years of being hired to photograph artists for album cover art, I started to first Art Direct the entire album packaging. Soon after, I learned how to do all the Graphic Design work as well - size the photos with stats, spec the type, paste-ups, etc. Since I also did my own
darkroom work, developing b & w and color film, making prints, I was one-stop shopping.
Never had an agent, portfolio, business card or a listed phone number.
I did hundreds of covers, too many to mention. I like most all of them ... never hung any on my wall.
AM: Tell us about Iggy Stooges: One Night at the Whisky 1970 - how did you get to be involved in this and what made the Whisky such a key place?
EC: I was hired by their NYC record company. Whisky was THE place, World Famous.
AM: It seems like your career can be credited with being a great photographer as well as being at the right place at the right time! How did you get the iconic shot of Jimi Hendrix?
EC: Exactly, thanks for mentioning that. I'm a very good photographer, same today with my iPhone. It comes very naturally, fast, smooth, kinda like Jimi playing his guitar, or anyone doing
something effortlessly.
The burning guitar shot was taken while standing on a chair I had snagged in photographer's pit and then jammed it up against the elevated stage. I had just turned 17 and had an authorized photography pass issued by the Monterey Pop Festival.
AM: Why was the Monterey Festival such a pivotal moment in music history?
EC: With the 50 Year Anniversary next month there's many expert opinions, I do believe. For me, it was the furthest I'd ever been from home without my parents. The Summer of Love in Southern California. Lots of great images to capture and I had use of my family's friends high end German camera.
AM: Of the people who you have had the opportunity to shoot, which ones crossed over from a professional relationship to one of friendship?
EC: Members of Three Dog Night, Cheech & Chong, Sergio Mendes, Elton John.
AM: What can you tell us about Jimi Hendrix as we love that your imagery showcases him on stage as well as just hanging out - what is it about this artist that drew so many people to him?
EC: Jimi had the style, the swag, the coolness, and backed it up with the genius talent. One of a kind.
AM: Besides shooting one of Jimi's most iconic moments, do you have a story/experience that you shared with him that you can share with us?
EC: Picking him up at his two story motel on the Sunset Strip, smoking a joint and driving to John and Michelle Phillip's Bel Air mansion to party was a memorable evening.
AM: Beyond working with some of rock's biggest artists, you also worked with artists such as Marvin Gaye - what was that like?
EC: Marvin was one of a very few I photographed that I was in awe of meeting. I was a big fan. He was not in a good mood, going thru a divorce, obligated to release an album by his father in law's (Berry Gordy) record company. Motown hired me to "replicate a place in Jamaica that
Marvin had just returned from." The photographs were never published. The cover used on "Here, My Dear," is a funky b & w illustration.
AM: Do you still have artists that you have yet to work with, but they are on your bucket list?
EC: No. I left working with artists to working with food while a single parent with two sons living in NYC in 1985.
I was a photographer, art director, graphic designer for 14 years and then answered an ad in The Sunday New York Times to become a chef. I got the job on east 48th near 2nd Ave and started a career as hands on chef, restauranteur for 27 years.
When I thought to do my bucket list, only one thing popped up and it was instantaneous. I started working so young, still in school, and worked continually. I missed out on spending time after graduating and wandering and sleeping in my vehicle. Low stress, Zen, lifestyle.
AM: How do you view the photography industry now in terms of the use of digital and even being able to break into the industry to work with notable artists?
EC: I love digital, apps, social media. I like not having to worry if I have enough or the right kinda film! You just remember to have battery life.
For me, great way to express myself. In terms of breaking into that industry - I shudder to think.
AM: We hear that you're on a bucket list journey. What made you want to do that?
EC: I had a health wake-up call in 2012. Also, I attended funerals for two long time friends in the same week. Learned I would become a grandfather, twice, by both my children within a five month period. My Cardiologist said of my bucket list trip, "If not now, when?"
Then it took me a year and half to make sure I really wanted to do it. Followed by another year and half to find loving homes for my pets, got rid of ALL my possessions, sell my home and even sell my photography archive. Because that too is "work," though I love my work.
June 15 will be two years I've lived 24/7 in a vintage VW Westfalia Van named "Moonbeam."
AM: Can we expect additional books of your photography to be released, and if so, what artists will it be?
EC: Yes. Next month, my Jimi Hendrix photographs, "Burning Desire" will be available. I'm grateful for the books I have and the future is uncertain.
Stay in touch with Ed Caraeff's bucket list trip on Instagram via @thebucketlisttrip
All photos are courtesy of Ed Caraeff
Sammy Hagar has a wide range of achievements from being a member of Van Halen (as well as a number of other bands), a Rock and Roll Hall of Fame inductee, an advisor on The Voice and
having one of the most successful tequilas - Cabo Wabo.
It was a dinner out in Cabo San Lucas with his fellow The Voice co-star and friend, Maroon 5's Adam Levine and Jack Daniels (no relation to the whiskey brand, but he is the Co-Founder of Wilson Daniels a wine and spirits marketing company that at one time distributed Cabo Wabo prior to its sale to Gruppo Campari). Upon enjoying various tequilas, the restaurant owner suggested they try a mezcal (the younger Mexican cousin to tequila). The group found it to be too smoky; however, when they paired it with a tequila, a lightbulb moment took place which resulted in over 2 years of development and this produced the world's first Mezquila! Santo
Mezquila is a premium blend of two distillates 100% Blue Agave (tequila) and Espadin Agave (which produces Mezcal) - an entirely new spirit category was born.
"When Adam and I started tasting the different blends, I knew we had something special that people would love. It was only right to get the team back together and share Santo with the world," states Hagar. This "spirit band" that was united included those that were involved with the creation of Cabo Wabo.
As we noted earlier this year, Mezcal has definitely been an upcoming trend within the wellness industry in 2017. Levine describes Santo as a spirit, "that has a smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal." This balance makes it perfect for sipping.
Read more from the May Issue and see Hola Mezquila in mag